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BIG BAZAAR

Big bazaar

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Sabse Saste 3 Din - January 24-25-26 and Aug 14-15-16 Big Bazaars biggest shopping event - 'Sabse Saste 3 Din', is held across its 106 Big Bazaar stores in India. Big Bazaar has positioned itself as a value for money proposition for Indian family retail store. They wanted to promote Big Bazaar as a retail store which gives its customers maximum advantage over other retail stores by catering to all their needs budget wise and income level wise. Sabse Saste 3 Din brain child of Mr. Sadashiv Nayak, President Big Bazaar and Rajan Malhotra, President - Strategy and Convergence, Big Bazaar, believe that Consumers are always looking for best value for their money. Big Bazaar's Sabse Saste 3 Din is a great opportunity for them to save money and gets best products at the best possible prices. These three days have come to truly signify freedom from high prices for consumers in the country. Maha Bachat was introduced five years back ( in the year 2006 ) and it is still running very successfully. It is known as one of Indias mega shopping campaign. Continuing its efforts to provide the best shopping deals and savings to Indian consumers, Big Bazaar is always set to make Republic Day and Independence Days shopping, truly memorable, with rock bottom prices, best possible discounts and mega offers. Apart from the flags hip Big Bazaar and Food Bazaar stores, other future group retail formats like Furniture Bazaar, Electronic Bazaar, Depot, and Home Bazaar stores are also a part of this mega campaign. From daily household needs of food and grocery to apparels, footwear, toys, luggage, kitchenware, bed and bath ware, home dcor, furniture, electronics and fine gold jewellery. 'Sasbe Saste 3 Din' has an exciting array of attractive offers, deals and discounts, ensuring something for everyone in the family, to shop for, and a maximum 'value for money' for all customers. The articles on offer include 32 inch LCD, digital cameras, apparels, gold jewellery, DVD player, food items and proton metal beds, signifying thes e three days as freedom from high prices for consumers in the country. Additionally, Future Money, part of the Future Capital Ltd., will offer attractive and on-the-spot finance scheme on electronic and furniture goods with easy EMI options and other benefits. For the net savvy consumers, Big Bazaar will extend the 'Sabse Saste 3 Din' offers on to its e-retailing website www.futurebazaar.com. For those cons umers who are not net savvy and also don't like to wait in long queues , Futurebazaar.com will set up exclusive kiosks outside Big Bazaar stores in important cities like Mumbai, Delhi, Chennai, Lucknow, Trivandrum etc, where consumers can select what they want from a catalogue, pay there and get it all delivered at home.

This campaign is held across its 106 Big Bazaar stores in the country on January 24-25-26, and Aug 14- 15- 16 from the last 5 years. In the year 2009 Jan 24-25-26 , over 6 million consumer footfalls were seen at over 150 stores (Big Bazaar, Food Bazaar, Furniture Bazaar, Electronics Bazaar, Depot and Home Bazaar stand alone s tores) across the country, including 106 Big Bazaar stores in 55 cities.

MUMBAI Jan 2009: In over 45 places in the city of Mumbai press conferences were held pre and during the event. This is the time, one chance for the m edia to interact with Mr. Kishore Biyani Owner of Future Group. Press releases were also sent out to media houses before the event. The media covered maximum of this event during these three days. Coverage is in the form of print and electronic media. Television and print interviews of Mr. Biyani and the custom ers were taken by the journalists. Mr. Rajan Malhotra and Mr. Sadashiv Nayak were an active part of the press conferences, which attracted maximum journalists. There was three days of complete media involvement in this campaign made it not only BIG in terms of number of customers but also BIG in terms of publicity generated.

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Big bazaar

The area covered by Big Bazaar usually ranging from 20,000 30,000 sq feet, the crowd gathered here during there three days is almost five times the crowd it usually accommodates.

The main attraction of the customers is the SCHEMES. Discount schemes give customers added advantage of shopping here as they buy in bulk and pay less than usual. Also, customers of different income level are exposed to different schemes which are aimed for giving them maximum savings with minimum spending on most common FMCG products. This is cost effective to the customers and they have given the most important advantage ie Maha Bachat on any and everything they purchase from big Bazaar.

Big bazaar has a lead over other retail outlets, through this campaign as not only do the sales increase enormously but the footfalls are more during these three days. Also, a customer who has no particular intensions of buying enters the mall does end up making purchas es which results into better sales and publicity. Also, all this is because of the amount of publicity generated that masses becom e aware and move towards Big Bazaars shopping fest.

During the campaign, the agency PR managers made sure they were present for all the conferences, interviews and most of the centers in Mumbai, mostly the most crowded ones, - Pheonix Mills , Kandivali, Mumbai Central. Being there was very important for a perfect flow of media activities and good publicity. It is very important to have positive and happy healthy environment during such events and they pull the crowd of all ages from different strata of society and media is involved in this activity.
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Next year, 2010, the campaign will be for five days, Sabse Saste 5 din which will include , The Great Exchange Offer where the old goods will be exchanged with new ones and vouchers are be given to customers to buy new goods along with the add ons. Thus, similar planning and execution will be involved in order to generate publicity and attract more customers.

Big Bazaar's 'Sabse Saste 3 Din' campaign has become synonymous with 'value shopping' for millions of consumers across India. From the initialization of this campaign in the year 2006 with 24 stores, it is now being followed by 43 stores next year and 80 stores last year. This year, with 106 Big Bazaar stores, Future Group reaches consumers in many more newer towns and cities, with this novel shopping concept.

Agency handling the client (Future group Big Bazaar): Brand-Comm, Mumbai Assisting PR executive: Mr. Abhijit Joshi Head of the branch: Bhuvana Subramanyam Sabse Saste 3 Din is one of the biggest shopping events in the history of Indian retailing. A very unique and customer centric promotion, it has gained popularity over the years. Customers throng Big Bazaars throughout the country and do not mind standing in queues for hours. It offers the best deals for three days and is celebrated by the shoppers.

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Big bazaar

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