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GENERAL INFORMATION

GENERAL INFORMATION CONTENTS

Contents COMPANY INFORMATION HISTORY & DEVELOPMENT SIZE OF UNIT & FROM OF ORGANIZATION ORGANISATION STRUCTURE TIME KEEPING SYSTEM

Page No. 3 4 5 6 7

Company Information
NAME OF COMPANY: OFFICE & PLANT: GRAVITY CAST PVT. LTD. GRAVITY CAST PVT. LTD. SURVEY NO-275, GALAXY IND. EST. 2, NEAR SAR AUTO PRODUCTS LTD., TALUKA: KOTDA SANGANI, VILLA: SHAPER RAJKOT INDIA PHONE NO: FAX NO: AREA COVERAL: FORM OF ORGANIZATION SIZE OF UNITE +91-2827- 253037 +91-2837- 253037 2100 SQ PRIVATE LIMITED SMALL SCALE

History & Development

Gravity Cast Pvt Ltd was established in 2004 with their small investment capital of Rs 45lacs, with 3 Directors and 12 Promoters. The company is engaged in producing various types of investment castings, if required full furnished investment casting are also manufactured through CNC route. Their efforts have resulted just in first year ending; currently they are under process of BvQ and ISO9000.

Size of unit & form of organization

The size of the unit measured by amount invested in the fixed asset or by the employees; basically there are three types of industries. 1) Small Scale 2) Medium Scale 3) Large Scale Gravity Cast Pvt Ltd is small scale unit. Its investment in fixed assets is 150lacs and its turn over of year till date is 55lacs, by end of the year 2005 it will touch 150lacs. The man power of the company is about 50 employers. Gravity Cast Pvt Ltd is a professional company. Its registered under company act 1956. Name of The Directors. 1) Sanamkumar MAKADIA (Chairman) 2) Amish Nagadha (Finance Director) 3) Haresh Koyani (Marketing Director)

Organization structure
An organization is a group of people work together with formal relationship to achieve some certain common goals. As Gravity is a PVT. Ltd. Company there is a board of directors. The directors manage the all function under them.

Chief Director

Production Director

Financial Director

Marketing Director

Supervisors

Salesman

Workers

Time Keeping System

Gravity has adopted maintain the attendance record of worker by this Register. It has 2 shifts in all production process. The working timing of Gravity is as under. 1st shift::- 8am to 4pm 2nd shift:- 4pm to 12pm

PRODUCTION DEPARTMENT

PRODUCTION DEPARTMENT

Index

Sr.No 1 2 3 4 5 6 8

Contents Main product Raw material Production Procedure Advantage of investment casting Quality Control Facilities Machines & Capacity Disposal of waste

Page No. 10 11 12-13 14 15 16 17

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MAIN PRODUCTS Pump, Valve, Automobile, Medical & Engg Components

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RAW MATERIAL

Raw material is very important part in business. Without raw material production cant be go further. If we get raw material easily then it is increase our profit. Gravity Cast use alloy steel scrap with grade 15,16,22 and many more, it depends on the demand of the customer and the product he needs is going to be used where. They also use aluminum scrap, mole (raw part of steel), gun metal, steel and iron.

Source of raw material is also very important for the company. Bcos transportation cost is most effective in the raw material actual cost. 1) Bhavanager Alang Scrap 2) Ahmedabad Scrap from different industries 3) Brokers

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PRODUCTION PROCEDURE
1. WAX INJECTION Wax replicas of the desired castings Are produced by injection molding. These replicas are called patterns .

2. ASSEMBLY The patterns are attached to a central wax stick, called a sprue, to form a casting cluster or assembly.

3. SHELL BUILDING The shell is built by immersing the assembly in a liquid ceramic slurry and then into a bed of extremely fine sand. Up to eight layers may be applied in this manner.

4. DEWAX once the ceramic is dry, the wax is melted out, creating a negative impression of the assembly within the shell.

15 5. CONVENTIONAL CASTING In the conventional process, the shell is filled with molten metal by gravity pouring. As the metal cools, the parts and gates, sprue and pouring cup become one solid casting.

6. KNOCKOUT When the metal has cooled and solidified, the ceramic shell is broken off by vibration.

7. CUT OFF The parts is cut away from the central sprue using a high speed friction saw or cut of m/c.

8. FINISHED CASTINGS after minor finishing operations, the metal castings--identical to the original Wax patterns--are ready for shipment to the customer.

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Advantage of investment casting

Complicated and intricate shape/design of part can be easily cast. Excellent surface finish as like mirror finish. Complete design flexibility. Superior metallurgical properties.

Parts weight from 5 grams to 25 Kegs can be cast. (25 Nos to 10,000 Nos can be cast per lot) Closer dimensional tolerance. Casting Tolerance is + 0.2 per 25 mm.

Suitable for batch as well as mass production.

Unlimited choice of alloy, all type of ferrous and non ferrous alloy can be cast. Machining and fabrication may be avoided in single parts. Easily machined components.

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Quality Control Facilities

Chemical Analysis Laboratory: In- house well equipped wet analysis laboratory for analysis of metal composition and melt control. Physical Testing Laboratory : In-house well equipped with universal testing machine And Brinell hardness tester machine to measure physical Properties of casting like tensile test, elongation, hardness etc. Non Destructive Test: Radiography, Ultrasonic, magnetic crack detection, Dei Penetration etc possible at out side developed facility. Standard Tolerance: As a general normal linear tolerance of investment casting starts with +/- 0.15 mm and extending to +/- 0.25 mm up to 25mm and +/- 0.15 mm for each addition of 25 mm thereafter.

Linear Length tolerance

0 to 25mm +/0.15mm

25 to 50mm +/-0.30

50 to 75mm +/0.45mm

75 to 100mm +/0.60mm

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Machines & capacity

Gravity Cast Pvt Ltd uses the machinery of latest technology. Mention below is the list of machinery.

Wax Molding Machine Injection Press Sand Blowing Machine Cell Heat Treatment Furnesh Induction Furnesh Lath Machine Hand Grinders and Numatic Grinders Vibrating Hammer Cooling Plants Air Comparator Air Conditions Welding Machine Hardness testing Machine

Gravity Cast Pvt Ltd is having the induction furnish with capacity of 250kg per hour. It melts 250kg of metal at 1800 degree temperature. Per day the capacity production capacity of the company is 0.75 metrics torns.

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Disposal of waste
In Gravity there is a proper drainage system is there. The west products like wax & steel is reused so there is a no chance of waste. Gravity is using induction furnace which produce less amount of pollution because it use electricity to melt steel at a 1800c. Oil furnace is used to heat cell which produce some amount of pollution because the cell is hated at 1200c.

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PERSONNEL DEPARTMENT

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Personnel Department

Sr.No. 1 2 3 4 5 6 7

Index Introduction Organization Of Personal Department Personnel Records Promotion & Transfer Policy Wages & salary Administration Employment Benefits Performance Appraisal

Page No. 20 21 22 23 24 25 26

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Introduction
In order to facilitate the effective performance of unit personal department is created in large organizations. In comparatively smaller organization, there may not be any need for separate personnel department. This department is basically staff department.

People are the most important assets of an organization. It is not show on the corporate balance sheer, but it influence appreciably the growth, progress profits & the share value, than any other corporate assets. People on be the biggest liability of the firm on modern business can be continue to be successful without planned attention to the growth & development of its managerial staff. An institution that cant produce its own manager will die from an overall point of view the ability to good efficiently & cheaply.

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Organization of Personnel Departments

An organization of personnel department is the arrangement of structure of the relationship, power, objectives, roles, activities & other factor that easiest when people work together to accomplish certain objectives. An organization Reveals division of work delegation of authority & responsibility, formal relationship among the employees. It is process of organization work, people & the system.

Organizational Structure of Personnel Department

Chief Director

Production Director

Financial Director

Marketing Director

Supervisors

Salesman

Workers

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Personnel Records
The total number of workers are 50 in the company out of them 15 are skilled, 10 are semiskilled & remaining 25 are unskilled. Department Wise Employees:-

Wax molding department -15

Mold Assembling department - 6 Send coating department - 4 Cell heating department - 5

Steel malting department -10 Finishing & cutting department -10

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Promotion & Transfer Policy

Promotion:Promotion means to upgrade the employees to a higher level job on basis of seniority or merit basis promotion is important as it increases the moral of workers.

Transfer Policy:Promotion policy of gravity is based on seniority as well as merit basis. But first preference is given to merits. As gravity does not have any other separate branch in other are as. So transfer can not be done. So there is no need of transfer policy.

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Wages & Salary Administration

1) Time based wages. 2) Piece based wages.

Time based wages means wages given on regular period which generally of one month. This wages is known as salary. Piece based wages means wages give no the basis of work he had done. As Gravity is a small company they sometimes have more work so they need to hire some person on piece based wages & to other staff members fixed salary is given.

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Employees Benefit
Employees are the very important part of the organization. Proper environment should be provided to employees, so that they can work efficiently.

For the better living & working environment, gravity has taken various voluntary & statutory welfare measures. The main facilities they offer to their employee are:-

Housing Facilities:Gravity has constructed its own small housing in the plant for their workers. They provided the facility like electricity, drainage, water, etc.

Hospital Facilities:It may worker is injured during the working on machinery, he is taken to hospital including medicine expenses are by company.

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Performance Appraisal
Performance appraisal is the systematic evaluation of the individual with respect to his performance of job & his potential for development. Performance appraisal is important because it reveals strengths & weaknesses of worker. Development of worker based on appraised of his performance leads to improve job performance. The appraised person assignment & promotion. In gravity, the performance of worker is measured, in quantitative pieces i.e. how much work is dome by them & officers. Performance is measured in qualitative term i.e. how the work is done. The workers are motivated in different ways to increase their productivity.

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MARKETING DEPARTMENT

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Marketing Department

Sr.No. 1 2 3 4 5 6

Contents Introduction Product Planning Sales Sales Promotion Competitors Customers

Page No. 29 30 31 32 33 34

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Introduction

Marketing is typically seen as the task of creating, promoting & delivering goods & services to consumers & business. The American marketing association offers the following definitions.

Marketing (management) is the process of planning & executing the conception, pricing, promotion & distribution of ideas, goods, and services, to create exchanging that satisfy individual & organization goals.

Marketing is a social process by which individuals & group obtain what they need & want through creating, offering & freely exchanging products & services of values with others.

Marketing is a skill of stimulating demand for companys products. But this is too limited view of marketing. Just as production & logistics professionals are responsible for supply management, marketing are responsible for demand management. Marketing managers seek to influence they level, timing & composition of demand to meet the organizations objective.

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Product Planning
Products are the building blocks of marketing plan. Product planning is an important part of marketing. If product planning is sound then it increases productivity. Product planning includes following functions.

Pricing:Pricing of the product should be determined carefully. The price of

product is generally determined on basis of cost of raw material, machine uses electricity, transport, tax & other consumable etc. The pricing policy of Gravity is based on weight of a material, consumption of electricity monthly overheads & consumables.

Strategy:Since Gravity is supplying their goods to all India having there manufacturing facility at different source. They have continuous demand for their product.

Demand Forecasting:In Gravity production is done against order. Demand of product depends on past performance as they are manufacturing raw material for large & small scale industry manufacturing automotive industries, Pump & Valve industries, Aerospace & Defenses industries, Medical industries and General Engineering industries.

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Sales

Monthly Sales: - monthly sale of Gravity is 14 lacks Taxes & duty:- if the tone over goes more then 1core then they have to pay 3% Excise duties other wise they have not to pay duties. Sales tax 70000 - 80000

Sales per Annum: - annual sale of Gravity is 150 lacks

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Sales Promotion
Sales promotion is an important tool in marketing in order to facilities smooth working of marketing efforts. Now a days sales promotion is basic necessity for marketing & not merely a luxury or a fashion. It is not expenditure bur should be considered as an investment that can pay good result. It is necessary to take direct & immediate inducement that includes & extra value to the products, so that the product can be easily promoted. Sales promotion is a direct inducement offering extra incentive all along the marketing route to enhance the movement of product from producer to customers. Effective sales promotion maximizes sales value. It helps to build market value. It generates sales that would not otherwise be achieved.

After Sales Services:When any customer give order to produce any goods first one complete finished product is given if the customer is satisfied & if the changes are to be made it will be done according to customer demand.

Advertisement:Advertisement is main function of marketing. It makes people aware about the products that are coming to marketing. In todays ear it is vary important due to competitive environment. Gravity is manufacturing industrial goods, so they dont need, advertising by media. They directly approach their customers by mail, fax, or website www.gravitycastindia.com

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Competitors
Competitors are the threats of the business organization. They are the hurdles in development & survival of business unit. But this competition is only responsible for quality goods to customers. Now customers and get the better quality of goods & they have many alternatives for product. Competitors of Gravity are I P C L, Entry Cast Pvt Ltd, Inova Cast Pvt Ltd, Sumangal Cast Pvt Ltd, Radhe Cast Pvt Ltd, Intol Cast Pvt Ltd, Crystal Cast Pvt Ltd, Micro Melt Pvt Ltd, Jagdish Techno cast Pvt. Ltd.

In todays market customers are considered as king of market. The ultimate object of seller is to satisfy customer. It is that Product what you can sell rather than selling what you have made.

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Customers

Our customers base includes automotive industries, Pump & Valve industries, Aerospace& Defiance industries, Medical industries and General Engineering industries.
Some of the customers are: Bharat heavy Electronic Ltd, Hyderabad P.A.L. pvt. Ltd., Rajkot CC Valve Mfg. Pvt. Ltd, Ahmedabad R. K. Control & Instrument Pvt. Ltd., Thane Brightech Valves & Control Pvt. Ltd., Ahmedabad Gun accessory. Jabalpure Accuflow Controls Pvt. Ltd., Ahmedabad Liberty Engineers Pvt. ltd., Mumbai M.H. Valves Pvt. Ltd. Ahmedabad Dalson Engineers Pvt. ltd, Miraj Balaji Pharmactical Pvt.Ltd, Ahmedabad Bliss Anand Pvt. Ltd., Delhi Nisha Valves Pvt. Ltd., Ahmedabad Silver Engineering, Rajkot Super Engineers (India), Ahmedabad Raje Seals, Coimbtore

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FINANCE DEPARTMENT

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Finance department

Sr. No.

Contents

Page No.

1 2 3 4 5

Role of finance on business Organization of finance department Basic financial information Source of capital Finance structure

37 38 39 40 41

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Role of Finance in Business

Finance plays an important role in any business. Finance is the lifeblood of any business. Without finance, unit is not able to perform any activity. In each and every stage, finance is needed whether it is establishment or day-to-day routine jobs or for development etc. it makes business activity feasible. The success of organization largely depends of finance. It ensures smooth running of business activity.

The function of finance deals with procurement of money at the time it is needed and its effective utilization in the enterprise. It has two important aspects. Economy should be maintained while raising resource or Getting loan or advance or overdraft from banking system Money thus raised should be utilized effectively & efficiently

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Organization of finance department

The organization is the structural process in which individual interacts for objectives. An organization is an open adaptive system with its own environment. It acknowledges the environment influences. An organization should be designed to emphasize human values & meaning of individual & his work. In Gravity all financial activities are carried on under the supervision of Amish Nagadha who is in charge of finance department of the firm.

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Basic Financial information

Initial Capital Current Capital Turn over Amount Invested Bankers Auditor

25 Lacks 45 Lacks 150 lacks 12 Lacks Corporation bank Ltd. M.M. Associated

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Source of Capital
Every business unit is in need of fixed & working capital according to its type & size, with the beginning of business. Throughout its existence capital is needed in business. The amount of requirement of fixed capital is more than of working capital. In this age of their big size, their need for financial recourses also becomes big one. This need cant be satisfied by one resource only. Directors have to think of several sources for getting the required funds. They have option open for collecting financial recourses through indigenous banking, bank & place like financial getting state help over & above ownership capital. Besides, it is also fact that established unit can create its own internal resource while doing its business activity. Source of finance of short term & long term of Gravity cast are banks & financial institutions.

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Financial Structure
Trend analysis is the analysis of different variables at certain interval of time. The trend analysis of Gravity is as under

Capital Analysis:-

Total Capital Cash Credit Bank Loan Bills Receivable Bills Payable

175 Lacks 25 Lacks 45 Lacks 20 Lacks 17 Lacks

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FUTURE PLANS

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Future Plans
Established business develops every year. Besides due to changes in the demand, fashion, technology of production or due to induction of new machines or inventions or inventions modernization or changes become necessary. Gravity is deciding to jump into a international market

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SUGGESTION

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SUGGESITON
In the world of god every individual is striving for perfection. No one is perfect. But constant endeavor for excellence leads towards perfection. Gravity Company is a mark of quality & excellent services.

However, top become a world leader one should not remain unaware of self-weakness. The world is changing rapidly especially in the area of business. The possible suggestion for Gravity Company from me is as under:1) ADVERTISING: Gravity Company should spend some amount from income in advertising. So they can cover market & attract customers more easily.

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CONCLUSION

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Conclusion
The last & final stage of this report is ending wit conclusion. At the end of this report we can easily. Understand the Gravity Cast PVT. Ltd. Is one of the leading companies in producing parts of Pump, Valve, Automobile, and Medical & Engg Components on a small scale manufacture of investment casting company.

From the study of this report it is vary clear that Gravity Cast PVT. Ltd. Is moving steps to the ladder of success. This report is concluded with all the best wishes for then growth & prosperity of Gravity Cast PVT. Ltd. Company in the coming years.

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BIBLORGRAPHY

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Bibiography