Thinking About Social Media for your Business? Thinking About Social Media for your Business?

The popularity of social media marketing by Otago businesses is mushrooming according to a new survey. The popularity of social media marketing by Otago businesses is mushrooming according to a new survey.
is mushrooming according to a new survey.

Thinking About Social Media for your Business? The popularity of social media marketing by Otago businesses

Otago businesses are switching on Otago businesses are waking up to the benefits of social media in everto the benefits of social media in everincreasing numbers according Otago businesses are waking up Otago businesses are waking up to theto increasing numbers, according to Dunedin marketing communications communications benefits social Dunedin social media in benefits ofof marketingmedia in evercompany, Word Wizard. company Word Wizard. increasing numbers according to numbers according to increasing Creative director, Lynnaire Johnston, Dunedin marketing communications Creative director communications Dunedin themarketingofLynnaire Johnston says number businesses adding company, number of Wizard. says Word Wizard. company,theWordmedia businesses adding such social tools as Facebook, Creative director, tools as Johnston, such social mediaLynnaire Facebook, Creative director, Lynnaire Johnston, Twitter and LinkedIn to their marketing Twitter number of businesses adding says the and LinkedIn to their marketing says strategies is multiplying exponentially. the number of businesses adding strategies media tools rapidly. When such social is multiplying as Facebook, here suchI When Imedia tools business in 2008 social moved my as Facebook,in moved LinkedIn to their marketing Twitter and my business here 2008 I LinkedIn to their marketingor be two years Twitter andexpected it wouldexponentially.or I expectedmultiplying two it would be strategiesbefore local companiesyears more is is realised strategies before local companieshere in multiplying exponentially. more I moved my business Whenadvantages of social mediarealised the I advantages business here in got When I expected it would besocial and or the moved 2008 b o a r d , my t of I twom p lmedia o n got on board, but c o yearst e l y bu e and I completely 2008 I expected local companies years or be two more before it would appetite realised underestimated the underestimated the appetite for new for new moremedia, she says.companies realised before local the advantages of social media and got media, d the n In a rsheofbsocial media p lenquiries o advantages, Isays. Ireceivingand e l y b o fact, began ut c o m e t got In d , o nunderestimatedb uup and months l Ie tnew b o a fact, inside 12 managing began t appetite for e l y aboutr setting the I c o m p social receiving enquiries about media, she says. appetite setting up underestimated the companies for new media sites for inside 12 and fact, I began receiving enquiries In managing clearly demonstrates media, she says. social media sites for months. This companies. up and managing social clearly demonstrates about setting This receiving enquiries InOtago businesses are keen to keep up fact, I began Otago businesses are keen to keep media national and managing trends, for companies inside 12 aboutwith sites national internationalsocial upsetting up clearly demonstrates with and international months. This be left behind. and refuse to companiesleft behind. media sitesand refuse to be inside 12 trends, for Otago businesses are keen to keep up months. Facebook Not First Choice This clearly First Choice Facebook Not demonstrates with national and international trends, Otago The Word Wizard survey found up businesses are keen to found that The Word Wizard survey keep that and refuse to be left behind. Facebook and international the first withFacebook was not necessarily trends, national was not necessarily the Facebook behind. social to be leftNot First Choice chose and refuse media platform businesses first social media platform businesses Theutilise. Rather, business found that to Word Wizard survey owners and chose to utilise. First Choice Rather, business Facebook Facebook and professionals, in service necessarily the first professionals,Not owners was notespecially especially The Word Wizard survey foundhave a industries, were choosing to that social mediaindustries,businesses choseto in service platform were choosing Facebook a presence on the owners first presenceRather, business professional tohave was not necessarily Only and utilise. on LinkedIn first. the once they were comfortable with that did they social media platform site LinkedIn first. professionals, especially in service social networking businesses chose tend Rather, business comfortable to were to have to industries,move they Facebook and set aup utilise.to wereon choosingowners and Only once a business page there.first.in service presence ondidespecially to Only onceto LinkedIn professionals, they tend move on with that they Lynnaireand set up says,toThe page were comfortable with that did most industries, wereJohnston a businessthey choosing have a Facebook likely reason is that Facebook is still tend to move on to FacebookOnly set up there.on LinkedIn first. and once presence seen by many businesspeople as a were comfortable Lynnaire Johnston says, The theybusiness page there. with that did they a personal Johnston business most Lynnaire rather thansays, andplatform. likely to tendmost while that Facebook The set up to move on reason is that Facebook And seen by many businesspeople can likely reason is that Facebook itisdoesnt still is still page there. be true, a businessto be the case. have many rather than business seen a personal businesspeople as a by as Lynnaire survey also found that the most The The Johnston says, can be micropersonal rather than business platform. it platform. And while likely reasonsite, Twitter, that running atrue, is that Facebook is distant blogginghave to bebe true, it doesnt wascase. still And while that can the doesnt seen third be the case. with Otago businesses. popularity haveby insurvey businesspeople as a to many also found that microThe Word Wizard believes personal survey alsoTwitter thats the micro- is business platform. The rather thanfound that because it a blogging site was running seen as that persons platform.doesnt Anddistantsite, Twitter, be true, it a distant while young blogging athird canpopularity with Otago in was running havebusinesses. thats Otago businesses. to in the case. be fact, Word Wizard believes third In popularity with a misconception. People of also found thatbecause it is The survey all ages have adoptedaTwitter, Word Wizard believes thats as microthats because it is seen the young seen as a young persons platform. blogging site, Twitter, was running a distant persons platform. third In popularity with aOtago businesses. in fact, thats a misconception. In fact, thats misconception. People of allbelieves thatshave adopted People all ages because it is Word Wizardof ages have adopted Twitter,

seen as a young persons platform. In fact, thats a misconception. People of all ages have adopted Twitter,

and it became a very important resource marketing tactic by businesses, one of Twitter, and it became a very important social media should be employed which is an increased by businesses, after the resourceChristchurch earthquake. after the Christchurch as a marketing tactic online presence. Onebecame a of an important resource onemarketing is by businesses, one of examplevery important resource marketing tactic an provide important early adopter of Social which tactic increased online and it becamein February. and it of media sites by businesses, one of earthquake a very links which increased online businesss social Christchurch earthquake. media marketing is Dunedin presence. Social improvesites provide presence. after the example of an early adopter which is an can increasedaonline presence. which is an media after the Christchurch earthquake. One search engine which can improvealso fashion store, Refind Rig. Owner, Peter Social media rankings. Theyimportant provide can the One example ofofanan early adopter early of social media marketing is Dunedin of important linkssites sites provide important Social media a companys website One added both Facebook adopter of example Dean, and Twitter add back-links to social media marketing Rig. Dunedin search engine rankings ofa businesss fashionmedia marketingis is Owner store Refind links which improve a business. social other marketing tactics earlier in links whichassist in theimprove process. Dunedin which also can can ranking a businesss to his back-links a fashion store, Refind Rig. Owner, Peter They can engine rankings. Theyalso also Peter Dean added Rig. Owner, Peter search engine rankings. They can tocan both Facebook search also addbelieves thats not fashion store, aRefind of increasing the But Word Wizard which also assist the year as way back-links to a Dean, added both Facebook and Twitter companys websiteto a companys website and Twitter bothhis other marketing addadd back-links companys website to Facebook and Twitter Dean, added brands profile. While it is early days the most important reason for Dunedin tools to his other marketing tactics a way in in the ranking process. which assist thinking ranking process. to his earlier marketing mediaearlier of in which alsoalso bein the ranking process. other in the year as he recognises that social tacticsisearlier a long- businesses to assist in theabout social Word Wizard believes thats increasing a brands profile. While the year as the way of increasing the But Word Wizard believes thats not becoming haul game a pleased increasing theisyear as he isway of with the result.the media. The internet is reason thats not But Word Wizard it early days he is early days the the most importantbelieves for brands profile. While itrecognises that not most important reason for Dunedin One profile. While it for retailers is increasingly powerful reasonway Dunedin of the advantages is brandsmedia is asocial mediaearlylong- Dunedin businesses and about for we days businesses to importantto be thinking the most be thinking the social social game he he recognises that long-haul time-limited communicate and do business is is a the ability promote he recognises to the result. businesses internet is becoming about is pleased with pleased media result. haul game he that says. with the is a long- about social media. thinkingsee the social ishe social media. The to be The internet is special offers, is pleased with the result. changing. Companies that is and haul gametheheadvantages for retailers becoming increasingly powerful becoming media. The internet way we One of the One of advantages for retailers is increasingly powerfuloffer the to have and opportunities they way we Caution Advised powerful and the is is the of the advantages time-limited communicate communicate and do theOne ability to promote time-limited is the increasinglyand with customers for we ability to promote for retailers meaningful dialogue do business way Whileoffers,issays. thereto hepromote time-limited business is changing.that see the definite rush to adopt changing. Companies the ability communicate adopt do business is and Companies special special offers, he says. example the and new see they offer these offer social offers, he says. Wizard advises thatchanging. opportunities they have the media, Word special opportunities will be those that that see Caution Advised technologies Companies to with succeed. Caution Advised meaningful customers caution. Lynnaire Johnston says to have dialogue withdialogue for have opportunities they offer While there is a Advised in While thereCaution carefully rush to meaningful for their heads and to is to definite consider Those that companies need definite rush to adopt customersburyexample with the sand for example we dialogue these adopt and adopt meaningful dont believe customers adopt media, Word Wizard advises social is definite rush Wizard media, Word to adopt and say the social objectives, and whether it will be a these new technologies will bein new While there those their those that succeed. advises caution. Lynnaire Johnston technologies thoseand will ultimately adopt their caution. media, WordJohnston says thatexample will be thatthat burythese new Lynnaire to their marketing internet are succeed. Those social Wizard advises positive addition says companies need to consider Those that bury their heads in the sand companiesorneed tochew Johnston and heads in the sand and say we dont carefully time says be technologies will be those that succeed. toolkit just up consider andleft behind. dont believe in the caution. Lynnaire say their objectives carefully and will be whether Word Wizard provides heads in the range of Those that bury their their objectives, andto carefully consider believe in we internet areathose that sand the resources need whether it companiesfor little return on investment.a internet are those that will ultimately using social media will be a positive professional be leftdontand online the writing positive addition and whethermarketing a will and say we behind. ultimately Many business to their it will of their objectives, owners are unawareor management services for webbelieve in left behind. addition tojust marketing toolkit be and toolkit commitmentchew up time social beWord Wizard those that and range or their internet are provides will social ultimately the drainaddition involved return on inmarketing positive resourcesto their just for little Word Wizard provides a a highly range of resourcesIt is little somethinginvestment. for to entered media sites. 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