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This year, the One Show Creative unConference had as many as 54 sessions drawn from assembled participants. Favoring a collective of interactive discussions over talking head presentations, the unConference prompted conversations on a wide range of subjects, from the interplay between social networking and media to the cutting-edge ways that creatives are bridging their work into the real world. BBDO is happy to share with you the key takeaways from this special event. Hopefully, these refreshing paradigms will open your imagination to the ways in which we can find meaning in media platforms and technologies. Let these insights challenge you to generate some discourse of your own.
If theres one thing that JD Michaels learned when he was a six-year-old budding stuntman, it was to bring unmatched passion or fire to everything you do. The same fire that JD brought to his childhood desire to become a stuntman (a passion that eventually led him to learn how to safely set himself on fire), he brings to his passionate approach as a SVP, Director of Creative Engineering at BBDO New York. In his talk at the OneShow Creative UnConference, JD delivered his homegrown lessons on the importance of bringing passion or fire to the creative profession of advertising. Although he initially drew a big audience at his session by promising to set himself on fire, JD actually brought the heat by sharing the following sparks of inspiration with all the creative professionals in attendance:
Think backwards.
Most people think, What can we do and how can we make it creative? But innovative people think, Whats the coolest thing ever and how can we actually do that?
Build sentiment.
Customers are used to conversing, listening, and having a point of view. The key for brands is not to give a lecture, but to join a conversation with the consumers. Brands should join in on the discussion, listen and engage. Make an ethereal brand into a tangible one, and you can maintain positive sentiment.
Photo by Flowtown
Mobile matters.
(Presenter: Jesse Haines, Head of Marketing, Google Display Media)
Mobile is revolutionizing our lives. The physical and digital worlds are colliding, with mobile serving as the connective tissue that brings these worlds together.
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Photo by Square
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Photo by eboy