LIVE PROJECT ON BRANDING IN AVAILIBILITY,VISIBILITY&FRESHNESS FOR PERSONAL CARE CATEGORY

A summer training project report on training undertaken at

INDIAN TOBACCO COMPANY (ITC LTD.)

Submitted in partial fulfillment for the award of Post Graduate Diploma in Business Management

Submitted By: Akash Sharma PGDM-II JULY 2011

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Faculty Guide:

Table of Contents
1. Acknowledgment 1 2. Executive Summary 2 Introduction to the Industry 3-24 4. Introduction to the Organization 5. Training Program 5.1 Duration of the Training 5.2 Objective of Training 5.3 Responsibilities as a Student Intern a. Scope of Duties Assigned b. New Knowledge Acquired 30 30 29 29 25-29 3.

c. How Experience Impacts your Career 5.4 Limitation of training 6. Suggestions and Conclusion 7. Bibliography

32 32 33-34 35

Acknowledgment
I am also thankful to Mr.Chanchal shroitya who guided and helped us in all possible ways they could, at every stage of the project. I am also thankful to Mr. Nitin Sharma Who guides me and gives me all information about the company. I would also like to thank all the Executives & staff of The Company who provided me all the relevant information and their kind support, on the basis of which this report has been prepared. I would also like to thank my teacher Mrs. Aashima Chourdia for steering my confidence and capability for giving me insight into training by giving me exposure to the arena of competitive and real world. Lastly I would like to pay our special regards to my parents and my friends for their Encouragement and full support for completion of this project work.

Executive Summary

ITC was incorporated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. As the Company's ownership progressively Indianised, the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company's multibusiness portfolio encompassing a wide range of businesses - Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened 'ITC Limited'. ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 billion and a turnover of US $ 6 billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week.As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration "a commitment beyond the market". In his own words: "ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses
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towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part." ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its timetested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hotelier. Over time, the strategic forays into new businesses are expected to garner a share of these emerging highgrowth markets in India. ITC's production facilities and hotels have won numerous national and international awards for quality, productivity, safety and environment management systems. ITC was the first company in India to voluntarily seek a corporate governance rating. ITC employs over 26,000 people at more than 60 locations across India. The Company continuously endeavors to enhance its wealth generating capabilities in a globalizing environment to consistently reward more than 4,08,000 shareholders, fulfill the aspirations of its stakeholders and meet societal expectations. This over-arching vision of the company is expressively captured in its corporate positioning statement: "Enduring Value ,For the Nation ,For the Shareholder." . and brands are focused almost entirely on the Indian markets, and despite being most well-known for its tobacco brands such as Gold Flake, the business is now diversifying into new FMCG (Fast Moving Consumer Goods) brands in a number of market sectors including cigarettes, hotels, paper, agriculture, packaged foods and confectionary, branded apparel, personal care, greetings cards, Information Technology, safety matches, incense sticks and stationery.

ITC's mainstay cigarettes generates cash far in excess of its capital requirements. The recent price hikes on most of its popular brands, in both the filter and non-filter segments, appear to have brought in additional revenues. The scope for growth in this
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business, however, is limited. ITC has a 70 per cent volume market share in an industry that appears to be in its maturity stage.

ITC's hotels division outperformed most of its peers in the hospitality industry in FY-06, registering a 35 per cent revenue growth; its earnings also registered a significant rise. Though revenues and earnings from this division are only marginal, there appears to be a lot of potential for growth. ITC has firmed up plans to expand its hospitality business by setting up hotels in Chennai and Bangalore.

ITC's FMCG Division (Others), which includes safety-matches, agarbathis, biscuits, lifestyle retailing, stationery and greeting cards, is on a growth path. The Division has been recording stupendous growth; it registered a revenue growth of about 75 per cent during the fourth quarter. Though this Division has been a drag on its earnings, there is potential for a turnaround. Biscuits will be among the core areas of earnings growth for ITC. The commissioning of its plant in Uttaranchal and Karnataka will help it improve margins on this front. ITC, which has been garnering market share at a fast clip, is likely to pose a threat to other industry majors. ITC's plans to expand its footprint in the lifestyle retail business by setting up new stores. Scale and the rising popularity of the John Players brand are likely to help ITC on the earnings front. The other businesses appear to be doing well; .

Agri-business, which consists of the e-Choupal network and the leaf tobacco division, continued to maintain its revenue growth of about 50 per cent. ITC, which is among the
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larger exporters of agri-commodities, is on an expansion spree in this area. Capital employed in this division has grown rapidly by about 43 per cent

Introduction to the industry

Fast Moving Consumer Goods (FMCG)

Introduction
FMCG are products that have a quick shelf turnover, at relatively low cost and dont require a lot of thought, time and financial investment to purchase. The margin of profit on every individual FMCG product is less. However the huge number of goods sold is what makes the difference. Hence profit in FMCG goods always translates to number of goods sold. Fast Moving Consumer Goods is a classification that refers to a wide range of frequently purchased consumer products including: toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, and other non-durables such as glassware, bulbs, batteries, paper products and plastic goods, such as buckets. Fast moving is in opposition to consumer durables such as kitchen appliances that are generally replaced less than once a year. The category may include pharmaceuticals, consumer electronics and packaged food products and drinks, although these are often categorized separately. The term Consumer Packaged Goods (CPG) is used interchangeably with Fast Moving Consumer Goods (FMCG). Three of the largest and best known examples of Fast Moving Consumer Goods companies are Nestl, Unilever and Procter & Gamble. Examples of FMCGs are soft drinks, tissue paper, and chocolate bars. Examples of FMCG brands are Coca-Cola, Kleenex, Pepsi and Believe. The FMCG sector represents consumer goods required for daily or frequent use. The main segments of this sector are personal care (oral care, hair care, soaps, cosmetics, and toiletries), household care (fabric wash and household cleaners), branded and packaged food, beverages (health beverages, soft drinks, staples, cereals, dairy products, chocolates, bakery products) and tobacco.
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The Indian FMCG sector is an important contributor to the country's GDP. It is the fourth largest sector in the economy and is responsible for 5% of the total factory employment in India. Many of the global FMCG majors have been present in the country for many decades. But in the last ten years, many of the smaller rung Indian FMCG companies have gained in scale. As a result, the unorganized and regional players have witnessed erosion in market share.

History of FMCG in India

In India, companies like ITC, HUL, Colgate, Cadbury and Nestle have been a dominant force in the FMCG sector well supported by relatively less competition and high entry barriers (import duty was high). These companies were, therefore, able to charge a premium for their products. In this context, the margins were also on the higher side. With the gradual opening up of the economy over the last decade, FMCG companies have been forced to fight for a market share. In the process, margins have been compromised, more so in the last six years (FMCG sector witnessed decline in demand).

Current Scenario
The growth potential for FMCG companies looks promising over the long term horizon, as the per-capita consumption of almost all products in the country is amongst the lowest in the world. Aspiration levels in young age group have been fuelled by greater media exposure, unleashing a latent demand with more money and a new mindset. In this backdrop, industry estimates suggest that the industry could triple in value by 2015 (by some estimates, the industry could double in size by 2010).

In our view, testing times for the FMCG sector are over and driving rural penetration will be the key going forward. Due to infrastructure constraints (this influences the costeffectiveness of the supply chain), companies were unable to grow faster. Although companies like HUL and ITC have dedicated initiatives targeted at the rural market, these are still at a relatively nascent stage. The bottlenecks of the conventional distribution system are likely to be removed once organized retailing gains in scale. Currently, organized retailing accounts for just 3% of total retail sales and is likely to touch 10% over the next 3-5 years. In our view, organized retailing results in discounted prices, forced-buying by offering many choices and also opens up new avenues for growth for the FMCG sector. Given the aggressive expansion plans of players like Pantaloon, Trent, Shoppers Stop and Shoprite, we are confident that the FMCG sector has a bright future.

Top 10 FMCG Companies

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S. NO. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Companies
Hindustan Unilever LTD. ITC (Indian Tobacco Company) Nestle India GCMMF (Amul) Dabur India Asian Paints (India) Cadbury (India) Britannia India Procter & Gamble Hygiene and health care Marico Industries

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FIAMA DI WILLIS

In September 2007, ITC launched Fiama Di Wills, a premium range of personal care products comprising shampoos, conditioner, shower gels and bathing bar. The Fiama Di Wills range combines the goodness of nature and science, providing gentle and effective care. The Fiama Di Wills product portfolio has been developed by scientists at the ITC R&D Centre, leveraging the expertise of International product formulation specialists. The fragrances, aesthetics and packaging have been developed in collaboration with European specialists. Fiama Di Wills products are targeted at the young, modern, aware customers who are confident of themselves and seek indulgences that make them feel alive and beautiful. The range combines exotic naturals like Sage, Watercress, Magnolia blossoms and the best of contemporary science like Hydro Restorative System and Cuticle Restore Technology to make the consumer feel beautiful, today, tomorrow. Fiama Di Wills Shampoos developed in collaboration with Cosmetech Labs Inc., USA, offer a range of five variants. Each of these is designed to deliver a specific hair benefit to the consumer :

Everyday Mild (with extracts of Thyme & Juniper) is a gentle caring shampoo suitable for regular use.( 200 ML, RS 115 /100 ML, RS 59,/ 9ML RS 3) Aqua Balance (with extracts of Magnolia Blossoms & Watercress) is a gentle moisturizing shampoo ideal for dry, dull hair. (200 ML RS 115, 100 ML RS 59) Volume Boost (with extracts of Rosemary & Sage) is a gentle volumizing shampoo ideal for thin, limp hair.( 200ML RS 115, 100ML RS 59)

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Silky Strong (with oils of Macadamia Nut and Babassu) helps make hair smooth, silky and strong and is ideal for weak, damaged hair.( 200 ML RS 115, 100 ML 59, 9ML RS3) Shine in Style (with extracts of Chamomile and Green Tea) makes hair shiny and manageable, easy to style and is ideal for dull to normal hair.(200ML RS115, 100ML RS59)

Each of these shampoos can be complemented with Fiama Di Wills Polishing Drops conditioner. This gentle conditioner enriched with Avocado Oil and Burdock extract promises to make hair shiny, soft and smooth. It also gives the additional benefits of UV protection as it contains Sunflower Seed extract, which is a natural UV absorber. (100 ML RS68) Launched in September 2010, the Fiama Di Wills Anti-Hairfall Shampoo is unique as it offers consumers the goodness of Brazil Nut, found in the Amazon Forests and the effectiveness of science with the Hair restore Technology. Brazil Nut, is known to seal in hair moisture giving it shine and a silky smooth texture. It also helps renew dry and lifeless hair. The Hair Restore Technology, developed at the ITC R&D Centre, helps repair cuticles and restore the protective lipid layer to reduce further damage. This strengthens hair and reduces hair fall due to breakage. The Anti-hairfall Conditioner also enriched with Brazil Nut extracts and the hair restore technology gives best results when used with Fiama Di Wills Anti-Hairfall Shampoo.( 200 ML RS115, 100ML RS 59, 9ML RS 3) The Fiama Di Wills product line also consists of a 3-variant range of transparent shower gels which are unique as they come with suspended beads:

Mild Dew (contains soft beads, extracts of peach and avocado) is for soft, moisturized skin. (200 ML RS 99,) Clear Springs (contains jojoba beads, extracts of sea weed and lemongrass) is for clear, healthy, smoother skin. (200 ML RS 99)

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Exotic Dream (contains glitter beads, extracts of bearberry leaves and black currant) is for stimulating freshness.( 200ML RS 99)

The Fiama Di Wills range of bathing bars has been launched under the sub - brand Skin Sense. The first variant to be introduced in this range is Soft Green. This is a gentle caring bathing bar, that helps enhance retention of skin proteins giving 6 pro care. Protein keeps skin moisturized, supple, youthful, even toned, radiant and smooth. Fiama Di Wills recently launched a range of transparent gel bathing bars. A first of its kind, a transparent liquid gel has been solidified into a bathing bar so that consumers get a superior bathing experience. The shower gel in a bathing bar format which has been crafted through a unique and patented freezing technology. Backed by deep consumer insights, this proprietary gel bathing bar is a result of years of extensive research and development by the scientists at the ITC R&D Centre. Uniquely crafted, these Gel Bathing Bars are shaped like dew drops, have a transparent look, rich creamy lather, and a great long-lasting fragrance. These bathing bars are dermatologically tested and proven mild and contain the goodness of natural exotic extracts like Peaches, Avocadoes, Sea Weed and lemongrass. Launched in two variants that offer specific different skin benefits,

Are: Mild Dew - Contains extracts of peach and avocado which miniaturization the skin.(115 g RS 30) Clear Springs - Contains extracts of lemongrass & sea weed which gives Clear skin. (115g RS30) The Fiama Di Wills transparent Gel Bathing Bars are available at an attractive price of Rs. 25 for 110 grams. This differentiated range of bathing bars offers the consumer a delightful bathing experience.

THE LATEST LAUNCH IN CLASSMATE PRODUCT CATEGORY

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Exciting range of pens from Classmate include B Qwick, B Neat, B Fine, B Positive, Volt, UVO, Radeon and Genghis under the Ball point pens and Gelofun, Octane, Crypton, Attila and Trojan under the Gel pens has expanded its range of personal care products by introducing .

GLOBEL HOUNOR

ITC constantly endeavours to benchmark its products, services and processes to global standards. The Company's pursuit of excellence has earned it national and international honors. ITC is one of the eight Indian companies to figure in Forbes A-List for 2004, featuring 400 of "the world's best big companies". Forbes has also named ITC among Asia's'Fab 50' and the World's Most Reputable Companies. ITC has several firsts to its credit:

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ITC is the first from India and among the first 10 companies in the world to publish its Sustainability Report in compliance (at the highest A+ level) with the latest G3 guidelinesof the Netherlands-based Global Reporting Initiative (GRI), a UN-backed, multistakeholder international initiative to develop and disseminate globally applicable Sustainability Reporting Guidelines.

ITC is the first Indian company and the second in the world to win the prestigious Development Gateway Award. It won the $100,000 Award for the year 2005 for its trailblazing ITC e-Choupal initiative which has achieved the scale of a movement in rural India. The Development Gateway Award recognizes ITC's e-Choupal as the most exemplary contribution in the field of Information and Communication Technologies (ICT) for development during the last 10 years. ITC e-Choupal won the Award for the importance of its contribution to development priorities like poverty reduction, its scale and replicability, sustainability and transparency.

ITC has won the inaugural 'World Business Award', the worldwide business award recognising companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. The award has been instituted jointly by the United Nations Development Programme (UNDP), International Chamber of Commerce (ICC) and the HRH Prince of Wales International Business Leaders Forum (IBLF). ITC is the first Corporate to receive the Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007 for its invaluable contribution to the triple bottom line benchmarks of building economic, social and natural capital for the nation.

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ITC has won the Golden Peacock Awards for 'Corporate Social Responsibility (Asia)' in 2007, the Award for 'CSR in Emerging Economies 2005' and 'Excellence in Corporate Governance' in the same year. These Awards have been instituted by the Institute of Directors, New Delhi, in association with the World Council for Corporate Governance and Centre for Corporate Governance.

ITC Hotel Gardenia, Bengaluru is the first Indian Hotel and world's largest, to get the LEED Platinum rating - the highest green building certification globally.

The Company's Green Leaf Threshing plants at Chirala and Anaparti in Andhra Pradesh are the first units of their kind in the world to get ISO 14001environment management systems certification. ITC's cigarette factory in Kolkatais the first such unit in India to get ISO 9000 quality certification and the first among cigarette factories in the world to be awarded the ISO 14001 certification.

ITC Maurya in New Delhi is the first hotel in India to get the coveted ISO 14001Environment Management Systems certification.

ITC Filtrona is the first cigarette filter company in the world to obtain ISO 14001.

ITC Infotech finds pride of place among a select group of SEI CMM Level 5 companies in the world. ITC's Green Leaf Threshing plant in Chirala is the first in India and among the first 10 units in the world to bag the Social Accountability (SA 8000) certification. ITC's R&D Centre at Peenya, Bengaluru has the distinction of being the first independent R&D centre in India to get ISO 9001 accreditation and certified with ISO 14001 for Environment Management Systems by DNV. The R&D Centre is also certified for the standard ISO/IEC17025:2005, by National Accreditation Board for Testing and Calibration Laboratories (NABL). This certification is awarded for "General requirement for the competence of Testing & Calibration Laboratories". ITC Chairman Y C Deveshwar has received several honors over the years. Notable among them are:

Year Award 201 The Padma Bhushan, one of the highest civilian awards in the country by the Government 1 of India in recognition of his distinguished service of a high order to the Nation.

ORGANISATION STRUCTURE
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Board of Director Audit committee Compensation Committee Nomination committee Investor service committee Sustainability Committee

Corporate Management committee

Divisional / Strategic Business unit

(SBU),

Corporate function ,each head by a HOD Corporate Function include Planning and Treasury, Accounting, Taxation Risk management , he got Secretarial, Human Resource , Corporate Communications, Corporate Affairs, Internal Audit and Research and Development.

Management Committee, each headed by a division SBU chief executive. business includes : Fmcg, Hotels, Papers Specialty and Packaging, Agri business and Information Technology.

Department

structure:
ASST BRANCH MANAGER AREA EXECUTIVE SUPERVISOR SALES TEAM

SALES DEPARTMENT: BRANCH MANAGER

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Product Quality:
This is one of the most important aspects that any Co. needs to address. Specially in the case of ITC LTD. this is even more important because of the controversies and claims regarding the CSE report. Therefore ITC has to maintain stringent quality norms and standards and norms. ITC does that by following one quality standard worldwide and according to the official website of ITC, the Co. maintains that: At every level of ITC LTD.COMPANY, we take great care to ensure that the highest standards are met in everything we do. In our products, packaging, marketing and advertising, we strive for excellence because our consumers expect and deserve nothing less. We promise to work toward continuous improvement in all areas of our organization. At every step of our manufacturing process, strict quality controls are followed to ensure that ITC LTD. products meet the same high standards of quality that consumers have come to expect and value from us. We also follow strict quality control procedures during the manufacturing and filling of our packages. Each sample and can undergoes a thorough inspection and testing process. Additional quality control measures help to ensure the integrity of ITC LTD. products throughout the distribution process, from warehouse to store shelf.

Brand Name:
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This is the most important thing any Co. in this Business needs to do if it wants to remain and succeed in the Business. ITC has successfully done that for so many years. ITC LTD. has targeted the youth and has invested heavily in advertising and building a brand image (by launching several campaigns and roping in mega stars such as Yuvraj Singh,Sohali Khan etc.) that attracts to the youth and this is one of the main reason for the success of ITC LTD.
ITC's diversified portfolio comprises:

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Cigarettes & Cigars Foods Lifestyle Retailing Personal Care Education and Stationery Safety Matches Agarbattis

COMPANY PROFILE
ITC is one of India's foremost private sector companies with a market capitalization of over US $ 30 billion and a turnover of US $ 6 billion. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia's 50 best performing companies compiled by Business Week. ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Personal Care, Stationery, Safety Matches and other FMCG products. While ITC is an outstanding market leader in its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and Agri-Exports, it is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery, Branded Apparel, Personal Care and Stationery. As one of India's most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y C Deveshwar calls this source of inspiration "a commitment beyond the market". In his own words: "ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part."
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ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. ITC's Agri-Business is one of India's largest exporters of agricultural products. ITC is one of the country's biggest foreign exchange earners (US $ 3.2 billion in the last decade). The Company's 'e-Choupal' initiative is enabling Indian agriculture significantly enhance its competitiveness by empowering Indian farmers through the power of the Internet. This transformational strategy, which has already become the subject matter of a case study at Harvard Business School, is expected to progressively create for ITC a huge rural distribution infrastructure, significantly enhancing the Company's marketing reach. ITC's wholly owned Information Technology subsidiary, ITC Infotech India Ltd, provides IT services and solutions to leading global customers. ITC Infotech has carved a niche for itself by addressing customer challenges through innovative IT solutions. ITC's production facilities and hotels have won numerous national and international awards for quality, productivity, safety and environment management systems. ITC was the first company in India to voluntarily seek a corporate governance rating. ITC employs over 26,000 people at more than 60 locations across India. The Company continuously endeavors to enhance its wealth generating capabilities in a globalizing environment to consistently reward more than 4,06,000 shareholders, fulfill the aspirations of its stakeholders and meet societal expectations. This over-arching vision of the company is expressively captured in its corporate positioning statement: "Enduring Value. For the Nation. For the Shareholder."

Core Values ITC's Core Values are aimed at developing a customer-focused, high-performance organization which creates value for all its stakeholders: Trusteeship

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As professional managers, we are conscious that ITC has been given to us in "trust" by all our stakeholders. We will actualize stakeholder value and interest on a long term sustainable basis. Customer Focus We are always customer focused and will deliver what the customer needs in terms of value, quality and satisfaction. Respect For People We are result oriented, setting high performance standards for ourselves as individuals and teams. We will simultaneously respect and value people and uphold humanness and human dignity. We acknowledge that every individual brings different perspectives and capabilities to the team and that a strong team is founded on a variety of perspectives. We want individuals to dream, value differences, create and experiment in pursuit of opportunities and achieve leadership through teamwork. Excellence We do what is right, do it well and win. We will strive for excellence in whatever we do. Innovation We will constantly pursue newer and better processes, products, services and management practices. Nation Orientation We are aware of our responsibility to generate economic value for the Nation. In pursuit of our goals, we will make no compromise in complying with applicable laws and regulations at all levels. .

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Vision-

Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Companys stakeholders

To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value

OBJECTIVES OF S.S.DISTRIBUTOR
To observe the implementation and working of sales club Programme at different

Location in Kota To monitor whether it is successfully implemented in the market. To monitor the customer awareness about the sales club programme whether they are fully aware about the programme or not. To check out that all the required materials for sales club programmed are given to customer/ retailer or not.To find out the effect on increasing the sales b/z of sales club programmed at partial shop. To monitor the purity of vis-cooler at sales club account. To monitor the purity of sack at sales club account.
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 To monitor whether updates in the programmed book is clan in time or not. To make the books available to the customers.

Duration of the Project

The duration of project is 45 days (16may to1July) at S.S. DISTRIBUTOR

Objective of Study
To study and identified measures threw which detention can be reduced in

transportation system.
To identify optimum process of transportation threw which the cost of

transportation can be reduced without wastage of time and detention.

To understand the overall transportation system of company and find out the main root cause of detention in depot which increases the company product cost and ITS effect on the Supply chain management (SCM).

Scope of Duties Assigned

To Find out the Potential retail outlet for new product To reducing the detention in transportation and to find out the ways threw which

the cost of transportation can be reduced without wastage of time and detention

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New Knowledge Acquired

As per my topic Reduce the Detention of transportation and get optimum way of transportation without waste of time I gathered knowledge related to the Sales department,
I learn & understand data entry system of the Sales Department . I also get the knowledge about the payment system of sales executive in various

categories

How Experience Impacts on my Career

The experience to do work with S.S. DISTRIBUTOR is very fruitful for my carrier

and my knowledge and it is going to help me for life time .

The experience of work in Sales department of the company that will help me in

my future job or business.

Experience will use in all Fmcg sector I gathered and acquired knowledge that how various other department can work

together to achieve a particular company objective.

I learned that how human behavior and interpersonal skill can effect our working

condition on job Learned about relationship building at work place. I understand and learn that how and why it is important to take care of our customer.

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Limitation of trainingThe limitations faced during my training were time limit in my training period I faced problems in collecting data from retail outlet The next difficulty was that rates change as per season and market condition in Sales department thus it could affect the recommendation and conclusion part. In todays context

Conclusion
After analyzing all the aspects of the documents & secondary data available suitable conclusion, which should be derived for this study. However, before starting the conclusion part, the objective of the Topic must be kept in mind so that we can arrive at a befitting conclusion for the problem The primary objective of this study was LIVE PROJECT ON BRANDING IN AVAILABILITY,VISIBILITY,FRESHNESS FOR Classmate Product CATEGORY AT S.S. DISTRIBUTOR The data collected provided a sound base, by analyzing the data, following conclusion was inferred:

For Launching the product there should be a good communication between

Sales Executive , Supervisor and between dealer,

And I have learned managerial skills in this training process and also got the

skills of the various department in organization

And in this training process I also get the knowledge about the payment system

of Sales Department
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Recommendations
As per my topic LIVE PROJECT ON BRANDING IN AVAILBILITY,VISIBILITY,FRESHNESS FOR Classmate Product CATEGORY there some suggestion which I will recommend.
First for Launching problem there should be a good communication between

Sales department and between dealer, retailer

The main root cause of this problem is not good communication between sales

team of Distributor & retail outlets

Company need not have order when they dont have products in stock on that

time and need not to hold any order one by one because by the holding process of order it creates disturbance on another orders as a detention and on SCM.
If all person will talk to each other and will communicate than they will know that

what product is in demand in market and what is not than they will take order by the demanding process and than in loading vehicle will load by the order or sequence
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 And for the reducing the detention first of all the plant management should be

well trained, and they should unload the all pre order trucks and also need to unload which are already waiting there for unloading.
if we will talk about the plant space than KOTA depot have sufficient space so

the plant should hire land or purchase because by this process all trucks will unload at proper time and will eradicate the detention but for this process land will not enough there should be increase the member of the management team.
And one thing which very vital that take the order if we will take order to the party

than that order product should be in (Sify)

After chase these all process we can see the effect in our product cost and

supply chain

Bibliography

1. www.itc.com

2. www.google.co.in

3. www.scribd.com

4. Kotler, Philip. Pearson educations innovative global 13th edition. Marketing

management (2010). India

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