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Chapter 17: IBM Case Study

Q4 and Q5 variables Overall satisfaction/overall quality: Hypothesis: H0: Overall satisfaction and Overall Quality are Co-related H1: Overall satisfaction and Overall Quality are not Co-related
Correlations Overall satisfaction Overall satisfaction Pearson Correlation Sig. (2-tailed) N Overall quality Pearson Correlation Sig. (2-tailed) N **. Correlation is significant at the 0.01 level (2-tailed). 901 .763
**

Overall quality 1 .763


**

.000 891 1

.000 891 894

Analysis: .763** lies in within the range of .75 to .90 Means there is high Positive co-relation between the overall satisfaction and Overall Quality.

Q4 and Q6 Variables: Overall satisfaction & Total cost of ownership Hypothesis: H0: Overall satisfaction and Total cost of ownership are Co-related. H1: Overall satisfaction and Total cost of ownership are not Co-related.
Correlations Overall satisfaction Overall satisfaction Pearson Correlation Sig. (2-tailed) N Total cost of ownership Pearson Correlation Sig. (2-tailed) N 901 -.013 .707 789 790 1 Total cost of ownership -.013 .707 789 1

Analysis: -.013 lies in within the range of 0 to 0.25 Means there is Low Negative co-relation between the overall satisfaction and Overall Quality.

Q4 and Q7 Variables: Overall satisfaction & value offered Hypothesis: H0: Overall satisfaction and value offered are Co-related. H1: Overall satisfaction and value offered are not Co-related.

Correlations Overall satisfaction Overall satisfaction Pearson Correlation Sig. (2-tailed) N Value offered Pearson Correlation Sig. (2-tailed) N **. Correlation is significant at the 0.01 level (2-tailed). 901 .670
**

Value offered 1 .670** .000 837 1

.000 837 839

Analysis: 0.67 lies in within the range of 0.25 to 0.75 Means there is Moderate Positive co-relation between the overall satisfaction and Value Offered.

Q5 and Q6 Variables: Overall Quality and Total cost of ownership Hypothesis: H0: Overall Quality and Total cost of ownership are Co-related. H1: Overall Quality and Total cost of ownership are not Co-related.

Correlations Total cost of Overall quality Overall quality Pearson Correlation Sig. (2-tailed) N Total cost of ownership Pearson Correlation Sig. (2-tailed) N 894 .014 .691 785 790 1 ownership .014 .691 785 1

Analysis: .014 lies in within the range of 0 to 0.25 Means there is Low Positive co-relation between the overall Quality and Total cost of ownership.

Q5 and Q7 Variables: Overall Quality and value offered Hypothesis: H0: Overall Quality and value offered are Co-related. H1: Overall Quality and value offered are not Co-related.
Correlations Overall quality Overall quality Pearson Correlation Sig. (2-tailed) N Value offered Pearson Correlation Sig. (2-tailed) N **. Correlation is significant at the 0.01 level (2-tailed). 894 .725** .000 832 839 1 Value offered .725
**

.000 832 1

Analysis: .725 lies in within the range of 0.25 to 0.75 Means there is moderate Positive co-relation between the overall Quality and value offered.

Q6 and Q7 Variables: Total cost of ownership and value offered Hypothesis: H0: Total cost of ownership and value offered are Co-related. H1: Total cost of ownership and value offered are not Co-related.

Correlations Total cost of ownership Total cost of ownership Pearson Correlation Sig. (2-tailed) N Value offered Pearson Correlation Sig. (2-tailed) N 790 -.044 .222 787 839 1 Value offered -.044 .222 787 1

Analysis: -.044 lies in within the range of 0 to .25 Means there is Low Negative co-relation between the Total cost of ownership and value offered.

Q6 and Q7 Variables: Total cost of ownership and value offered Hypothesis: H0: Total cost of ownership and value offered are Co-related. H1: Total cost of ownership and value offered are not Co-related.

Correlations Total cost of ownership Total cost of ownership Pearson Correlation Sig. (2-tailed) N Value offered Pearson Correlation Sig. (2-tailed) N 790 -.044 .222 787 839 1 Value offered -.044 .222 787 1

Analysis: -.044 lies in within the range of 0 to .25 Means there is Low Negative co-relation between the Total cost of ownership and value offered.

Q18 and Q19 Variables: Continue purchasing from this company next year and Percentage likelihood to continue. Hypothesis: H0: Continue purchasing from this company next yearand Percentage likelihood to continue are Co-related. H1: Continue purchasing from this company next year and Percentage likelihood to continue are not Co-related.

Correlations Continue purchasing from this company next year Continue purchasing from this company next year Pearson Correlation Sig. (2-tailed) N Percentage likelihood to continue Pearson Correlation Sig. (2-tailed) N **. Correlation is significant at the 0.01 level (2-tailed). 830 .536
**

Percentage likelihood to continue

.536

**

.000 830 1

.000 830 870

Analysis: .536 lies in within the range of .25 to .75 Means there is Moderate positive co-relation between Continue purchasing from this company next year and Percentage likelihood to continue.

Q18 and Q20 Variables: Continue purchasing from this company next yearand Would recommend this company Hypothesis: H0: Continue purchasing from this company next yearand Would recommend this company are Co-related. H1: Continue purchasing from this company next yearand Would recommend this company are not Co-related.

Correlations Continue purchasing from this company next year Continue purchasing from this company next year Pearson Correlation Sig. (2-tailed) N Would recommend this company Pearson Correlation Sig. (2-tailed) N **. Correlation is significant at the 0.01 level (2-tailed). 830 .493
**

Would recommend this company

.493

**

.000 815 1

.000 815 845

Analysis: .493 lies in within the range of 0.25 to .75 Means there is Moderate positive co-relation between Continue purchasing from this company next yearand Would recommend this company.

Q18 and Q21 Variables: Continue purchasing from this company and Increase current purchases from this company. Hypothesis: H0: Continue purchasing from this company and Increase current purchases from this company are Co-related. H1: Continue purchasing from this company and Increase current purchases from this company are not Co-related.

Correlations Continue purchasing from Increase current this company next year Continue purchasing from this company next year Pearson Correlation Sig. (2-tailed) N Increase current purchases from this company Pearson Correlation Sig. (2-tailed) N **. Correlation is significant at the 0.01 level (2-tailed). 830 .486
**

purchases from this company 1 .486** .000 754 1

.000 754 768

Analysis: 0.486 lies in within the range of 0.25 to .75 Means there is Moderate positive co-relation between Continue purchasing from this company and Increase current purchases from this company.

Q19 and Q20 Variables: Percentage likelihood to continue and Would recommend this company. Hypothesis: H0: Percentage likelihood to continue and Would recommend this company are Co-related. H1: Percentage likelihood to continue and Would recommend this company are not Co-related.

Correlations Percentage likelihood to continue Percentage likelihood to continue Pearson Correlation Sig. (2-tailed) N Would recommend this company Pearson Correlation Sig. (2-tailed) N **. Correlation is significant at the 0.01 level (2-tailed). 870 .247
**

Would recommend this company 1 .247** .000 845 1

.000 845 845

Analysis: 0.247 lies in within the range of 0 to .25 Means there is Low Positive co-relation between Percentage likelihood to continue and Would recommend this company.

Q19 and Q21 Variables: Percentage likelihood and Increase current purchases from this company. Hypothesis: H0: Percentage likelihood and Increase current purchases from this company are Co-related. H1: Percentage likelihood and Increase current purchases from this company are not Co-related.

Correlations Percentage likelihood to continue Percentage likelihood to continue Pearson Correlation Sig. (2-tailed) N Increase current purchases from this company Pearson Correlation Sig. (2-tailed) N **. Correlation is significant at the 0.01 level (2-tailed). 870 .248
**

Increase current purchases from this company 1 .248


**

.000 768 1

.000 768 768

Analysis: 0.248 lies in within the range of 0 to .25 Means there is Low Positive co-relation between Percentage likelihood and Increase current purchases from this company.

Q20 and Q21 Variables: Would recommend this company and Increase current purchases from this company Hypothesis: H0: Would recommend this company and Increase current purchases from this company are Co-related. H1: Would recommend this company and Increase current purchases from this company are not Co-related.

Correlations Would recommend this company Would recommend this company Pearson Correlation Sig. (2-tailed) N Increase current purchases from this company Pearson Correlation Sig. (2-tailed) N **. Correlation is significant at the 0.01 level (2-tailed). 845 .514
**

Increase current purchases from this company 1 .514** .000 758 1

.000 758 768

Analysis: 0.514 lies in within the range of 0.25 to 0.75 Means there is Moderate Positive co-relation between Would recommend this company and Increase current purchases from this company