APRIL 2008 STRATEGIC MANAGEMENT SECTION A-(15 * 1= 15 marks) Answer all the questions Write short notes on:

1. Strategic planning 2. Vision 3. C.S.F 4. Generic Strategies 5. Cost Leadership 6. Diversification 7. Merger 8. Niche market 9. Social responsibilities of business 10. BCG matrix 11. Value chain 12. GE matrix 13. Retrenchment 14. Strategic surveillance 15. Corporate governance SECTION B (4 * 5 = 20 marks) Answer any four questions 16. List down the merits of strategic planning 17. Elaborate SWOT matrix 18. Explain, with examples, the diversification strategy and its variants 19. Liquidation is the most extreme and unattractive strategy Discuss 20. What are the steps involved in operational control system

SECTION C ( 2 * 12 = 25 marks) Answer any two questions 21. Explain the framework of competitor analysis and justify its relevance in strategic planning. 22. Elaborate the value chain approach. Highlight its link with critical success factor. 23. Describe the nature and importance of strategic evaluation. APRIL 2009 STRATEGIC MANAGEMENT PART A (15 * 1= 15 marks) Answer all the questions 1. Strategy 2. Strategic decision 3. Purpose 4. Multinational company 5. Political environment 6. Environmental forecasting 7. Product life cycle and analysis 8. Stable growth 9. Sub strategy 10. Leadership 11. Policy 12. Qualitative decisions 13. SWOT analysis 14. Industry analysis 15. Combination strategies

PART B (4 * 5 = 20 marks) Answer any four questions 16. What are the characteristics of strategic management? 17. What are the different levels of strategies? 18. Explain strategic management in transnational companies 19. What is competitive environment? 20. Explain corporate resource 21. What are the factors influencing in choice of strategies? PART C ( 2 * 12 = 25 marks) Answer any two questions 22. What are the research studies in India on strategic management models? 23. Explain the sources of data for companys strengths and weaknesses 24. Explain Implementation aspects of strategies

APRIL 2010 STRATEGIC MANAGEMENT SECTION A (10 * 1 = 10 marks) Answer all the questions Choose the correct answer 1. One of the dimension of strategic decision is ________ (a) Issues require middle management decision (b) Issues require operational decision (c) Issues often affect the firms long term prosperity (d) Issues often affect the firms short term prosperity

2. Functional level decisions are relatively ________ (a) Volatile (b) Qualitative only (c) Concrete and quantifiable (d) Neither volatile nor qualitative 3. The statement of companys philosophy is often called as the ________ (a) Company crowd (b) Supplier only (c) Company creed (d) Both company crowd and suppliers 4. One of the latest issues in the formulation of the issues is ________ (a) Sensitivity to market price (b) Sensitivity to security price (c) Sensitivity to consumers wants (d) Neither sensitive to the market nor security 5. ASBU is involved in a ________ (a) Multiple line of business (b) Diversified line of business (c) Single line of business (d) Only in two different lines of business 6. Strategic management is ________ (a) Static (b) Neither static nor dynamic (c) Dynamic (d) Both static and dynamic

7. The internal environment analysis can be done using ________ (a) BCG (b) G.E. Nine Cell (c) SWOT (d) ETOP 8. When an organization takes up an activity unrelated to its existing business it is termed as ________ (a) Vertical (b) Horizontal (c) Conglomerate (d) Backward integration 9. The model which explains the competitive advantage precisely is ________ (a) BCG (b) G.E. Nine Cell (c) Porters five forces (d) Hofers Product Matrix 10. One example of strategic evaluation and control technique is ________ (a) BCG (b) G.E. Nine Cell (c) Responsibility control centres (d) Hofers Product Matrix SECTION B ( 5 * 7 = 35 marks) Answer all the questions 11. (a) Briefly explain the six major issues in Strategic decision making OR (b) Discuss the benefits of strategic management

12. (a) Define the term mission with an example. Explain the need for an explicit mission OR (b) Briefly explain the three levels of strategy 13. (a) Explain the SWOT analysis as a way to guide internal analysis OR (b) Explain the various competitive strategies for firms in foreign markets 14. (a) Explain the term ETOP with an example OR (b) Explain the application of BCG matrix as an effective tool of corporate portfolio analysis 15. (a) Explain Michael Porters Five Force model of industry analysis OR (b) What is an SBU? What are its advantages?

SECTION C (3 * 10 = 30 marks) Answer any three questions 16. Describe the process of strategic management with a diagram 17. Describe the concept of Corporate social responsibility of business in the context of Business and Government 18. The external environment has a significant impact in the areas of strategy formulation Elucidate how these environmental factors have an impact in deriving an optimum strategy 19. Discuss in detail the grand strategies and briefly explain how these can be implemented effectively in the context of current business scenario 20. Explain the four major steps involved in the process of strategic evaluation