A PARTIAL LIST OF RECENT INTERNATIONAL MEDICAL/HEALTH CARE PROJECTS (2011)

Medical Universe Research Topic Countries

France UK Germany Italy Japan

Qualitative per country

Quantitative per country

Medical Equipment

Positioning Research

15 IDIs 4 Focus Groups

N/A

Telephone recruit France UK Germany Italy Spain Mail/e-mail dispatch of product description N/A 20 minute Telephone interviews 200 surgeons 200 operating nurses ("white room")

Medical Material (thread)

Product Mix/Market Evaluation

Antibiotics

Vaccines

France UK New Product Concept Germany Evaluation Italy USA France, Product Mix Evaluation USA, and Market Canada, quantification Brazil Turkey France UK International corporate USA image evaluation Canada Brazil

N/A

Telephone inteviews (20 min) 200 Medical generalists (400 in the USA) 400 patients (600 in the USA)

N/A

200 Medical generalists (300 in the USA) 300 patients (400 in the USA)

Vaccines

30 IDIs with: Opinion leaders, Financial analysts, Top academic and hospital doctors and general public

Telephone interviews (25 min): 300 Medical generalists (500 in the USA) 150 specialists (300 in the USA) 400 general public (600 in the USA)

HIV/AIDS

Heart diseases

Lung Cancer

Asthma

Vitamins

France Germany Treatment practices Italy UK USA UK France Product Mix/Market Germany Evaluation USA Japan UK France New Product Italy Positioning/ Spain Communication Switzerland USA France UK Germany New device evaluation Spain Italy USA France Mix product/Market UK Evaluation Germany Spain UK France International corporate Germany image study USA Japan UK Italy France Switzerland Sweden USA

IDIs with: 30 doctors 30 patients IDIs: 20 cardiologists 20 patients IDIs: 20 oncologists 40 patients 5 patient associations

300 monthly (12 months) patient tracking telephone inteviews (20 min)

Telephone interviews (20/25 min): 300 patients (500 in the USA) 200 cardiologists (350 in the USA)

Tel interviews (25 min): 150 oncologists (300 in the USA) 400 patients

IDIs 20 MGs 10 specialists

Telephone interviews (20 min): 100 Medical generalists (200 in the USA) 50 Specialists (100 in the USA) 300 patients (500 in the USA) Tel/CATI (25 min) 150 Medical generalists 400 general public Tel interviews (20 min): 300 Medical generalists + Specialists 100 opinion leaders (journalists, government, trade, political)

N/A

Pharmaceutical Lab

IDIs 20 Medical generalists 10 opinion leaders 10 financial analysts

Medical Equipment

International brand evaluation

IDIs 20 lab managers 10 opinion leaders

Tel/CATI (25 min): 250 lab managers (350 in the USA) 80 opinion leaders

Medical device

Germany France New Product Concept UK Evaluation Italy Spain Treatment practices UK South Korea France Germany Italy UK Japan

Telephone depth interviews (60 minutes): N/A 20 patients 30 physicians Telephone interviews (50 minutes): 26 Medical generalists 14 specialists 2 Focus groups 5 IDIs with Lab managers N/A

Insuline

Immunohemathology

Corporate Positioning

N/A