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com)

:
:
:
:

2009 3 21
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SEO

SEO

SEO
robots.txt

PDF

1.

2.
PDF

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:......................................................................................................................3
.......................................................................................................3
1.1.1.......................................................................................................3
1.1.2.......................................................................................................3
...............................................................................................4
1.2.1 ..................................................................................................4
1.2.2. ............................................................................5
SiteMap ............................................................................................................6
1.3.1. SiteMap.......................................................................................................6
1.3.2. Sitemaps ............................................................................................7
1.3.3.XML Sitemaps ...............................................................................................8
1.3.4. SiteMap .........................................................................................................11
1.3.5. Sitemaps ...................................................................................12
1.3.6. Sitemaps .............................................................................................13
1.3.7. SiteMap .........................................................................................................14
Robots.txt ....................................................................................................15
1.4.1. Robots.txt ..................................................................................................15
1.4.2. robots.txt ...........................................................................................16
1.4.3. robots.txt ...............................................................................................18
1.4.4. robots.txt ...........................................................................................19
1.4.5.robots.txt .......................................................................................................20
1.4.6. robots.txt ...............................................................................................20
.........................................................................................................22
Google.....................................................................................................................22
2.1.1 Google...........................................................................................................22
2.1.2Google P ageRank .................................................................................23
2.1.3. Google SiteMap ......................................................................................24
2.1.4. ..................................................................................................27
.........................................................................................................................28
2.2.1.................................................................................................................28
2.2.2. SiteMap .....................................................................................................29
2.2.3.............................................................................................31
YaHoo.......................................................................................................34
2.3.1.............................................................................................................34
2.3.2.YaHoo ............................................................................................................35
2.3.3.................................................................................................35
.....................................................................................................35
.................................................................................................................35
.................................................................................................................36
3.2.1. ..................................................................................................36
3.2.2. ......................................................................................................37
.........................................................................................................38
PR ...........................................................................................................38
.....................................................................................................38
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ALEXA ..............................................................................................................39
3.6.1. Alexa ...................................................................................................39
3.6.2.Alexa .................................................................................................39
3.6.3.Alexa .........................................................................................................40
3.6.4 Alexa .................................................................................................40
.........................................................................................................42
.................................................................................42
4.1.1 ............................................................................................42
4.1.2.............................................................................................43
.................................................................................44
4.2.1.SEO ...............................................................................................44
4.2.2.SEO ...............................................................................44
SEO SEO..............................................................................................44
.............................................................................47
4.4.1.....................................................................................47
4.4.2.................................................................................47
4.4.3. SEO ...........................47
4.4.4.SEO SEO ..................................................48
4.4.5.....................................................................48
4.4.6.SEO SEO ..............................................................48
4.4.7.............................................................................................................49
4.4.8.................................................................................49
.....................................................................................................49
SEO .................................................................................................49
5.1.1.....................................................................................................49
5.1.2 ................................................................51
SEO .................................................................................................51
5.2.1. ..........................................................................51
5.2.2. ..................................................................................................52
5.2.3.................................................................................................53
.........................................................................................53
5.3.1. ..............................................................................................................53
5.3.2.URL........................................................................................................................54
5.3.3.................................................................................................................55
5.3.4. ..............................................................................................................56
5.3.5. ..............................................................................................................57
5.3.6. FLASH ........................................................................................................57
5.3.7.404 .....................................................................................................57
.........................................................................................................58
5.4.1.............................................................................................58
5.4.2.W3C ..........................................................................................58
A () ............................................................................59
B:(Google)..................................................................................................70
C .............................................................................................................73
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1.1.1.

1.1.2.

GoogleYahoo
MSN Encarta

Search Engines
Web

www.zzbaike.com

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1.2.1

Crawler()spider()robot
Google
Googlebot Baiduspider,Yahoo Slurp

www.zzbaike.com

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URL

1.2.2.

robots.txt

IP
user-agentGooglebotMSNBot
user-agent
Googlebot

DNSIPIP
IP
DNSReverse DNS LookupIP

Google googlebot.com
crawl-66-249-66-1.googlebot.com

MSN search.live.com

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livebot-207-46-98-149.search.live.com

Yahooinktomisearch.comab1164.inktomisearch.com

DNSIPForward DNS Lookup

IP

SiteMap
1.3.1. SiteMap

Sitemaps
Sitemaps Sitemaps XML

Sitemaps

Sitemaps
Sitemaps Sitemaps

Sitemaps
Sitemaps Sitemaps

Google Yahoo SiteMap

a)

SiteMap
SiteMap

b)

SiteMap

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SiteMap
SiteMap
SiteMap
A.

B.

AJAX Flash

C.

D.

E.

F.

G.

SiteMap

1.3.2. Sitemaps
Sitemaps Sitemaps
http://example.com/catalog/sitemap.gz Sitemaps
http://example.com/catalog/
http://example.com/images/
http://example.org/path/sitemap.gz
http://example.org/path/
http://example.com/catalog/sitemap.gz
http://example.com/catalog/show?item=23
http://example.com/catalog/show?item=233&user=3453
http://example.com/catalog/sitemap.gz
http://example.com/image/show?item=23
http://example.com/image/show?item=233&user=3453
https://example.com/catalog/page1.html
Sitemaps Web
Web example.com Sitemaps
http://example.com/sitemap.gz
Sitemaps

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1.3.3.XML Sitemaps
Sitemaps XML Sitemaps
UTF-8
Sitemaps

<?xml version="1.0" encoding="UTF-8"?>

< urlset xmlns="http://www.google.com/schemas/sitemap/0.84">
< url>
< loc>http://www.example.com/</loc>

< lastmod>2005-01-01</lastmod>
< changefreq>monthly</changefreq>
< priority>0.8</priority>
</url>
</urlset>
Sitemaps

<urlset> </urlset>

<url>

<url> <loc>

XML
XML

<urlset>

<url>

<loc>

Web
http 2048

<lastmod>

W3C Datetime
YYYY-MM-DD

<changefreq>

always

hourly

daily

weekly

monthly

yearly

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never

alwaysnever

hourly
yearly
never

<priority>

0.0
1.0

0.5

Sitemaps UTF-8
XML

&

&

&amp;

'

&apos;

"

&quot;

>

&gt;

<

&lt;

Sitemaps
Web
Sitemaps Google
RFC-3986 URI RFC-3987IRI
XML

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ASCII ()(&)
http://www.example.com/mlat.html&q=name
ISO-8859-1

http://www.example.com/%FCmlat.html&q=name
UTF-8
http://www.example.com/%C3%BCmlat.html&q=name

http://www.example.com/%C3%BCmlat.html&amp;q=name
XML Sitemaps
XML Sitemaps Sitemaps
<loc> XML

<?xml version="1.0" encoding="UTF-8"?>

<urlset xmlns="http://www.google.com/schemas/sitemap/0.84">
<url>
<loc>http://www.example.com/</loc>
<lastmod>2005-01-01</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>http://www.example.com/catalog?item=12&amp;desc=vacation_hawaii</loc
>
<changefreq>weekly</changefreq>
</url>
<url>
<loc>http://www.example.com/catalog?item=73&amp;desc=vacation_new_zealand
</loc>
<lastmod>2004-12-23</lastmod>
<changefreq>weekly</changefreq>
</url>
<url>
<loc>http://www.example.com/catalog?item=74&amp;desc=vacation_newfoundlan
d</loc>
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<lastmod>2004-12-23T18:00:15+00:00</lastmod>
<priority>0.3</priority>
</url>
<url>
<loc>http://www.example.com/catalog?item=83&amp;desc=vacation_usa</loc>
<lastmod>2004-11-23</lastmod>
</url>
</urlset>
gzip Sitemaps Sitemaps
Sitemaps 10MB

1.3.4. SiteMap

Sitemap
Sitemap Sitemap
Sitemap
1.3.4.1 Sitemap Sitemap
1. .xml
2.
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
3.

</urlset>

4. <loc>
<url>
<loc>http://www.example.com/</loc>
<lastmod>2005-01-01</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
5. Sitemap Google
1.3.4.2.Sitemap
Python
Sitemap Sitemap
Google Sitemap Python Sitemap
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Sitemap
Sitemap
1.

2.

Python 2.2

3.

Python python
Python python
python2

4.

var/www/html
home/virtual/site1/fst/var/www/html

5.

FTP

6.

Sitemap XML Sitemap Sitemap

Sitemap Sitemap
Sitemap
1.3.4.3
Sitemap

1.3.5. Sitemaps
Sitemaps Sitemaps
50,000 10MB (10,485,760) Web

50,000 Sitemaps
Sitemaps 50,000 10MB Sitemaps
Sitemaps Sitemaps Sitemaps
1,000 Sitemaps
Sitemaps XML Sitemaps XML Sitemaps
XML

loc
lastmod

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sitemap
sitemapindex

Sitemaps Sitemaps
http://www.yoursite.com/sitemap_index.xml http://www.yoursite.com
Sitemaps http://www.example.com http://yourhost.yoursite.com
Sitemaps Sitemaps Sitemaps UTF-8
XML Sitemaps
XML Sitemaps Sitemaps Sitemaps

<?xml version="1.0" encoding="UTF-8"?>

<sitemapindex xmlns="http://www.google.com/schemas/sitemap/0.84">
<sitemap>
<loc>http://www.example.com/sitemap1.xml.gz</loc>
<lastmod>2004-10-01T18:23:17+00:00</lastmod>
</sitemap>
<sitemap>
<loc>http://www.example.com/sitemap2.xml.gz</loc>
<lastmod>2005-01-01</lastmod>
</sitemap>
</sitemapindex>
XML Sitemaps .
Sitemaps XML

<loc> Sitemaps

<lastmod> Sitemap
Sitemap lastmod W3C Datetime

Sitemaps Sitemaps
Sitemaps

<sitemap> Sitemaps

<sitemapindex> Sitemaps

1.3.6. Sitemaps
Google XML Sitemaps

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Sitemaps: http://www.google.com/schemas/sitemap/0.84/sitemap.xsd
Sitemaps http://www.google.com/schemas/sitemap/0.84/siteindex.xsd
Sitemaps
XML
http://www.w3.org/XML/Schema#Tools
http://www.xml.com/pub/a/2000/12/13/schematools.html
Sitemaps Sitemaps XML
Sitemaps
SitemapsXML
Sitemaps

<?xml version='1.0' encoding='UTF-8'?>

<urlset xmlns="http://www.google.com/schemas/sitemap/0.84"
xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:schemaLocation="http://www.google.com/schemas/sitemap/0.84
http://www.google.com/schemas/sitemap/0.84/sitemap.xsd">
<url>
...
</url>
</urlset>
Sitemaps
<?xml version='1.0' encoding='UTF-8'?>
<sitemapindex xmlns="http://www.google.com/schemas/sitemap/0.84"
xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:schemaLocation="http://www.google.com/schemas/sitemap/0.84
http://www.google.com/schemas/sitemap/0.84/siteindex.xsd">
<sitemap>
...
</sitemap>
</sitemapindex>
1.3.7. SiteMap

SiteMap

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Google Sitemap: http://www.google.com/webmasters
Yahoo! Sitemap: http://siteexplorer.search.yahoo.com
Baidu Sitemap: Sitemap
http://www.baidu.com/search/url_submit.html

Robots.txt
1.4.1. Robots.txt

robots.txt robots

robots.txt

robots.txt
spider http://www.abc.com
http://www.abc.com/robots.txt Spider

Google Yahoo SiteMap

c)

SiteMap
SiteMap

d)

SiteMap
SiteMap

SiteMap
SiteMap
A.

B.

AJAX Flash

C.

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D.

E.

F.

G.

SiteMap

1.4.2. robots.txt

robots.txt CRCR/NL, or
NL
<field>:<optionalspace><value><optionalspace>
# UNIX
User-agent Disallow
User-agent:
"robots.txt" User-agent robot "robots.txt"
User-agent * robot
"robots.txt""User-agent:*"
"robots.txt""User-agent:SomeBot" DisallowAllow
"SomeBot""User-agent:SomeBot" Disallow Allow
Disallow:
Disallow
URL robot "Disallow:/help" robot /help.html/helpabc.html
/help/index.html"Disallow:/help/" robot /help.html/helpabc.html/help
/index.html
"Disallow:" robot url"/robots.txt"
Disallow "/robots.txt" robot

Disallow:/

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Disallow:/private_directory/

Disallow:/private_file.html

Allow:
Disallow Allow
URL robot "Allow:/hibaidu" robot /hibaidu.htm
/hibaiducom.html/hibaidu /com.html URL Allow Allow
Disallow URL
Disallow Allow robot Allow
Disallow URL
*
(*) ""

User-Agent:Googlebot
Disallow:/*/
(?)
User-agent:*
Disallow:/*?
$
$ .asp

User-Agent:Googlebot
Disallow:/*.asp$
Allow ? ID
ID ?
robots.txt
User-agent:*
Allow:/*?$
Disallow:/*?
Disallow:/ *? ?
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(?)
Allow: /*?$ ?
(?)

1.4.3. robots.txt

1. URL 404

robots.txt
404 robots.txt
2.
cgi-bin robots.txt Disallow:
/cgi-bin

VeryCMS robots.txt
User-agent: *
Disallow: /admin/
Disallow: /require/
Disallow: /attachment/
Disallow: /images/
Disallow: /data/
Disallow: /template/
Disallow: /css/
Disallow: /lang/
Disallow: /script/
3.
robots.txt

4. robots.txt sitemap
Sitemap: http://www.***.com/sitemap.xml

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Google, Yahoo, Ask and MSN

sitemap robots.txt
sitemap
5. robots.txt
robots.txt

1.4.4. robots.txt
A.

B.

C.

D.

E.

F.

G.

User-agent: *
Disallow: /
robot
User-agent: *
Disallow:
"/robots.txt" file
cgi-bintmpprivate
User-agent: *
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /private/
Baiduspider
User-agent: Baiduspider
Disallow: /
Baiduspider
User-agent: Baiduspider
Disallow:
User-agent: *
Disallow: /
url
User-agent: *
Allow: /cgi-bin/see
Allow: /tmp/hi
Allow: /~joe/look
Disallow: /cgi-bin/
Disallow: /tmp/
Disallow: /~joe/
"*" url
ser-agent: *

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H.

I.

J.

K.

Disallow: /cgi-bin/*.htm
/cgi-bin/".htm" URL()
"$" url
User-agent: *
Allow: .htm$
Disallow: /
".htm" URL

User-agent: *
Disallow: /*?*
Baiduspider
User-agent: Baiduspider
Disallow: .jpg$
Disallow: .jpeg$
Disallow: .gif$
Disallow: .png$
Disallow: .bmp$

Baiduspider .gif
User-agent: Baiduspider
Allow: .gif$
Disallow: .jpg$
Disallow: .jpeg$
Disallow: .png$
Disallow: .bmp$

1.4.5.robots.txt
robots.txt
http://www.cnn.com/robots.txt
http://www.google.com/robots.txt
http://www.ibm.com/robots.txt
http://www.sun.com/robots.txt
http://www.eachnet.com/robots.txt
1.4.6. robots.txt
A.

User-agent: *
Disallow: GoogleBot

User-agent: GoogleBot
Disallow: *

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Disallow: /css/ /cgi-bin/ /images/

Disallow: /css/
Disallow: /cgi-bin/
Disallow: /images/
C.

Disallow: /cgi-bin/

D. 404
Robot robots.txt 404
Html Robot robots.txt Html
robots.txt

E.

USER-AGENT: EXCITE
DISALLOW:

user-agent:GoogleBot
disallow:
F. Disallow Allow

User-agent: Baiduspider
Disallow: /john/
allow: /jane/
G. /

User-agent: Baiduspider
Disallow: css

User-agent: Baiduspider
Disallow: /css/
B.

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Google
2.1.1 Google

GoogleGoogol 1 100
0 Edward Kasner Milton Sirotta Kasner
James Newman Mathematics and the Imagination

Google
Google
Google Larry Page Sergey Brin
Google

www.google.com Google

Usenet 1981
Google Google
Google Google Google
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Windows
PC WAP i-mode
GoogleGoogle

GoogleAmerica OnlineNetscape
Google.com5

2.1.2Google P ageRank

P ageRank() Google
Googl
2001 9 Google Googl
.PageRank Pages

-----

Google

PageRank
OK
PR
Google

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2.1.3. Google SiteMap

SiteMap Google
SiteMap
2.1.3.1Google SiteMap
Google Sitemap sitemap Google
Google spider Google Sitemap Google spider
Google
SERP Google Sitemap
Google
Google Google Sitemap
Google
Sitemap
Sitemap

Sitemap
Google Google Sitemap
Google SiteMap

AGoogle Google
B Google Google
2.1.3.2 Google
Google Google
Gmail Adwords,Adesnse
sitemap sitemap
HTML sitemap
XML SitemapXML Sitemap
Google
A: RSS / Atom Sitemap
Google RSS2.0 Atom 1.0
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RSS Atom Sitemap
Feedburner
B: Sitemap
Sitemap 50,000
50,000 Sitemap Sitemap
<>
Google
http://www.example.com/file1.html
http://www.example.com/file2.html

1. Google
2. 50,000 50,000

3. UTF-8
""""
4.
5.
6. Google .txt
sitemap.txt

Sitemap

Sitemap
Sitemap Sitemap

C: Sitemap Sitemap
Google Sitemap Sitemap Sitemap
sitemaps.org MSN
Yahoo!
Sitemap
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1. Sitemap Sitemap
2. Sitemap Python
Sitemap Sitemap Google Sitemap
Python Sitemap Sitemap
Sitemap
3. Sitemap
2.1.3.3. Google
Google
Google Google ""
Google

Google
Google Google

Google "site:"
[site:google.com] http://www.google.com/search?q=site%3Agoogle.com
Google Spider

*
* Google
* Google
*
Google

Sitemap Sitemap Google

Google Sitemap
Sitemap

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2.1.4.

2.1.4.1.
Google Google
Google

Google
I.

Google

Google

1.

Googlebot

2.

Robots.txt

3.
II.

1.

2.

III. Google
Google

1.

sitemap Sitemap

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2.

2.2.1.

2000 1
2000 1 1

2000 5

2001 8 Baidu.com Beta

2001 10 22 Baidu

2003 12
2005 8 5 2005

2008 1 23

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138
10

WAPPDAPC

MP3

5
5 300

2.2.2. SiteMap
baidu sitemap google xml
sitemap sitemap
baidu sitemap

Google Sitemap
Sitemap
XML

xml

Sitemap

Sitemap XML
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*< document> XML
*< website>
*< webmaster> Email
*< updateperi>

*< item>
*< title>
*< link> url URL

< description>
*< text> HTML

*< image>

< headlineimg>
< keywords>

< category>
< author>
< source>
*< pubdate> HTML

Sitemap Text
XML

baidu sitemap
baidu sitemap

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2.2.3.

XML

--

XML

XML
*<document> XML " xmlns:bbs ="
http://www.baidu.com/search/bbs_sitemap.xsd" xml
xml <bbs:reply>
*<webSite>
*<webMaster> Email
*<updatePeri>sitemap
spider
*<updatetime> xml
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*<version>
*<item>
*<link> url url
<title>
<pubDate>
<bbs:lastDate>
<bbs:reply>
<bbs:hit>
<bbs:mainLen>
<bbs:boardid> id
<bbs:pick> 1 0

2005-11-09 10:37 | 2005/11/09 10:37:00 | 2005.11.09 10:37:00 |

2005 11 09 10 37 00 | Fri, 09 Nov 2005 10:37:00 GMT

spider spider

spider

spider

XML 10M 10M spider

xml spider

XML
XML

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GB18030UTF-8GB2312BIG5 GB2312
UTF-8XML encoding XML
XML
XML XML

HTML

(and)

&

&amp;

&#38;

'

&apos;

&#39;

"

&quot;

&#34;

>

&gt;

&#62;

<

&lt;

&#60;

?? "&"

XML
XML
http://www.w3.org/XML/Schema#Tools
http://www.xml.com/pub/a/2000/12/13/schematools.html
XML

XML
XML sitemap_baidu.xml
url spider post.baidu.com xml
post.baidu.com/sitemap_baidu.xml
spider xml xml

: spider

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YaHoo
2.3.1

9019944
David FiloJerry Yang

Yahoo

Yahoo
Yahoo

David Filo
10014

19962004
AltaVistaInktomiGoogle
YSTYahoo! Search Technology2003
20InktomiOvertureAlta VistaFast
2004220042
GoogleYST
2005 Social Search
Meta Data
+
Flickr Del.icio.us
Better Search Through People

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2.3.2.YaHoo
(www.yahoo.com) 24
5
1999 9 2005 8
(www.yahoo.com.cn)

www.koubei.com
2004 6
2006 10

2008 6
-

2.3.3.

http://www.google.cn

Google

http://www.baidu.com

http://www.yahoo.cn

YaHoo

http://yisou.com

YaHoo

http://www.youdao.com

SOSO

http://www.soso.com

Google

http://iask.com

Google

http://www.sogou.com

3.1.1.
www.zzbaike.com

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www.whois.com
http://whois.zzbaike.com/

3.1.2.
Google

http://domain-history.domaintools.com
3.1.3. IP
--cmd
ping

www.zzbaike.com

74.86.118.181 IPtime=234ms

3.2.1.

www.zzbaike.com

www.zzbaike.com

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(www.zzbaike.com)

zzbaike.com, www.zzbaike.com www.zzbaike.com

3.2.2.

site:
site:www.zzbaike.com ,2,820
www.zzbaike.combbs.zzbaike.com

www.zzbaike.com

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Google

link
link:www.zzbaike.com

http://linksincount.zzbaike.com/

PR
Google PageRankGoogle
http://toolbar.google.cnGoogle
PageRankGoogle
PageRankPageRank
Google Internet Explore Firefox
PageRank
http://pr.zzbaike.com/

http://keywordsrank.zzbaike.com/
www.zzbaike.com

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ALEXA
3.6.1. Alexa

19964Alexa
FansAlexaAlexa
Web
Alexa
19977AlexaAlexa ToolbarAlexa
IEWebAlexa
Alexa.
Alexaalexa
Alexa 1997 9 Alexa Toolbar Alexa
Toolbar 1000 Alexa Toolbar
Alexa Toolbar
Alexa
6
Alexa Toolbar
Alexa Alexa
Alexa Toolbar

3.6.2.Alexa

3
Alexa
Users ReachPage Views
Alexa

Users ReachInternet
Internet
= /Alexa* 100%Alexa
www.zzbaike.com

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linkwan.com2
Internet20000
Page Views

3.6.3.Alexa

Alexa

IT Alexa

a
balexa

a
b
c
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alexaalexa

3.6.4 Alexa
Alexa Alexa Alexa

www.zzbaike.com

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Alexa "
Alexa IP

1) Alexa
Firefox SearchStatus Blog
Alexa
2) Alexa widget Blog Alexa
PV Alexa
3) Alexa
4) Alexa
Blog
5) Blog Alexa Alexa
Blog
6) Blog Alexa

7) Alexa SEO
Google PageRank Checker
AlexaAlexa
AlexaAlexa

1.
2. OK

http://alexaicon.zzbaike.com/

www.zzbaike.com

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4.1.1
WIKI
Search Engine Optimization SEO
Search Engine Optimization to use some technics to
make your website in the top places in Search Engine when somebody is using Search
Engine to find something
Search Engine MarketingSearch Engine
PositioningSearch Engine Ranking
SEO

,
,,
,.

SEO SEO
SEO

www.zzbaike.com

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SEO SEO Google Search Engine
Optimizers SEOs Google Google
SEOs Google SEO
Google SEO

4.1.2.

3,

Google

www.zzbaike.com

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4

4.2.1.SEO

4.2.2.SEO
SEO
SEO

SEO

SEO SEO

SEO SEO
blackhat
whitehat
SEO

SEO
www.zzbaike.com

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blackhat SEO
Google Adsense

Google Adsense
SEO
SEO

SEOSEO

SEO

SEO

SEO
Adsense

SEO

SEO
SEO
www.zzbaike.com

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SEO

SEOSEOSEO
SEO
SEO
YahooTim Converse
Search engine optimization SEO from black to white
SEO

Dark Inky Black Hat SEO

spyware

Charcoal Hat SEO

Dark Gray Hat SEO SEO

Slate Gray Hat SEO link farmslinkageSEO

Gray Hat SEO

Light Gray Hat SEO SEO

duplicate content

Off-White Hat SEO SEO

linkfarms

White Hat SEO

Luminescent Pearly White Hat SEO White Hat SEO

www.zzbaike.com

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Tim ConverseSEO

4.4.1

SEOSEO
SEO

SEOSEO
SEO
Google
SEO

4.4.2.

SEOSEO

SEOSpam
Spammer
SEO
SEO

Spam

4.4.3.SEO
SEOSEO

www.zzbaike.com

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4.4.4.SEO SEO
SEOSEO
SEO

SEOSEO

4.4.5.

SEO

4.4.6.SEO SEO

SEO

SEOSEO
www.zzbaike.com

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spam

4.4.7.

Internet

4.4.8.

SEO

SEO
5.1.1.

IP
IP162.105.203.245

IP
IP

www.zzbaike.com
.com .zzbaike
www.zzbaike.com

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bbs.zzbaike.com
.com
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5.1.2

.edu.gov

Google
Google
.cn

SEO
5.2.1.

(Share Hosting
web server CPU

www.zzbaike.com

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Dedicated Server

VPS Virtual Private Server/VPS

share hosting

5.2.2.

Google Google

A.

Spammers

Yahoo

B.

Google Googlebot

www.zzbaike.com

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24 ,

5.2.3.

(DNS)
IP
24-48 72
IP

5.3.1.

1.
Google
http://www.zzbaike.com/
http://www.zzbaike.com/ http://www.zzbaike.com/wiki
http://www.zzbaike.com/wik/wordpress
www.zzbaike.com

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http://www.zzbaike.com/wiki google

bbs.zzbaike.com
2.

-_URL
%20

made-in-china.htm
made_in_china.htm
made%20in%20china.htm
Google _
Google made-in-china made%20in%20china made in china
made_in_china madeinchina

5.3.2.URL
URL
URL
1. URL URL
URL URL
URL URL
: www.yoursite.com/page1/index.htmlwww.yoursite.com/page1/index.html
/page1/index.html
www.yoursite.com
1. URL
URL URL URL
?= %&$ URL
URL URL .

http://www.domain.com/messages.php?id=2&type=5
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http://www.domain.com/messages/2/5/
URL
URL

5.3.3.

1.

(C) (S)
2.(Breadcrumbs)

-
>> (27631) >> (591) >> (88)

LOGO
3.

PageRank

PR

4.
Site Map

www.zzbaike.com

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Google 100

5.3.4.

Frame IFrame,Frame

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<frame name="mainFrame" src="top.jsp" scrolling="NO">
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</frameset>
</frameset>
<noframes>
<body bgcolor="#FFFFFF" text="#000000">
</body>
</noframes>

Noframes Noframe
<Noframe></Noframe> frame

www.zzbaike.com

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5.3.5.

20

(SPLASH PAGE)

1.
2. Alt <IMG> ALT
ALT
<img align="center" src="hosting.jpg" alt="" >
3.
4.

5.3.6. FLASH

Flash FLASH
FLASH
FLASH
1 HTML
FLASH HTML
HTML
2 Flash HTML
Flash
Flash HTML
HTML

5.3.7.404

Sorry,

www.zzbaike.com

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404.html
www.yourdomain.com/404.htm
.htaccess
ErrorDocument 404 http://www.yourdomain.com/404.htm
.htaccess.htaccess.txt
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5.4.1.

www.microsoft.com

5.4.2.W3C

HTML XML
HTML World Wide Web
Consortium(www.w3c.org)

W3C

W3C
www.zzbaike.com

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W3C
<! DOCTYPE

HTML PUBLIC -/ /W3C/ /DTD

HTML 4.01/ /EN

http://www.w3.org/TR/html14/strict.dtd>
http://validator.w3.org

A ()

A
Alexa
Alexa (amazon.com)
Alexa

, Alexa

Alexa Alexa

Algorithm

Anchor Text

www.zzbaike.com

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PR

B
Backlinks (Inbound Links)
(outbound links)
Google

Bad Neighborhood

(link farm) PR

Black-Hat-SEO

SEO

C
Cache
Google

Cloaking

CPC
www.zzbaike.com

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PPC
(sponsors list)

Conversion

Crawl
()

CSS
Cascading Style Sheets
Cascading CSS

CSS JavaScript

D
Description Tag
HTML
(title tag)

Doorway Pages

www.zzbaike.com

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DMOZ
Open Directory (),
Netscape (),

Dynamic URL
ASP, PHP, Perl JSP

(cache)

E
Entry Page

Exit Page

F
Florida Update
2003 11 Google

Florida Update Google SEO

SEO

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Freshbot Deepbot
Google
Google
Google

G
Google API
Google API 80
SOAP WSDL
Google

H
Hidden Text
(hidden text)
HTML

I
Index

Internal Links

PR
PR PR
Inbound Links
Backlinks

J
Jump Pages

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Doorway Pages

K
Keywords

Google
Keyword Density

15-25%

Keyword Stacking

HTML
Keyword Stuffing
(keyword stuffing)

<alt
Keyword Tag
HTML

L
Landing Page

Links
www.zzbaike.com

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(hypertext).(Ted Nelson)
hypertext Xanadu 1945 .(Vanneva Bush)
(As We May Think)

Link Farm

PageRank PR

Link Popularity
Google

N
Natural Search
PPC()
(organic search)

O
ODP
DMOZ Open Directory (www.dmoz.org)
www.zzbaike.com

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Netscape (),

Outbound Links

, PageRank
PageRank

P
PageRank
Google
2001 9 Google

1-10 Google Toolbar

PageView

PPC
Pay Per Click CPC
Page Jacking

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PODCAST
PODCAST iPOD

PDF
SEO

Reciprocal Linking
1:1

Referrer

email
:

Robot
crawler (), spider ()

S
Sandbox
Google 2004 3
Google Google

Google (spam filter)

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SEM
Search Engine Marketing, SEM.

SEM.

SEO
, Search Engine Optimization

10
SERP
Search Engine Results Page

Sitemap

Google SiteMap XML

Google, Google
Social Bookmarking
(social bookmarking) Web 2.0

Del.icio.us Digg
Spam
www.zzbaike.com

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Static Page

HTML

T
Title Tag
HTML

Google 75

U
Unique Visitor

cookie IP
IP

V
Validation
HTML XML
HMTL World Wide Web Consortium
(www.w3c.org)
http://validator.w3.org

www.zzbaike.com

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W
W3C
World Wide Web Consortium http://www.w3.org/
http://www.chinaw3c.org/ ()

X
XML Sitemap XML
Google XML Google

B:(Google)
Google
""
Google
Google.cn Google

http://www.google.com/addurl.html Google

Google Sitemap Google Sitemap

100

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Google

<> ALT

HTML

"?"

100

Lynx

Lynx Javascript
Cookie IDDHTML Flash

ID

If-Modified-Since HTTP
Google

robots.txt

Googlebot http://www.robotstxt.org/wc/faq.html
Google
robots.txt robots.txt

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robots.txt

Google
Google

Google

https://www.google.com/webmasters/tools/spamreport?hl=zh-CN Google

""

"
"

PageRank
""

Google
WebPosition Gold Google

www.zzbaike.com

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Google

""
(cookie cutter)

A:
1. blog

Spider

http://www.baidu.com/search/url_submit.html

site
site: site:www.baidu.com site

site

2.
www.zzbaike.com

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Robots
http://www.robotstxt.org/

Robots
Robots

Robots
Robots 48
robots.txt

webmaster@baidu.com

3.

Spider

Spider
Spider

A. Spider

B.
Spider

Robots
webmaster@baidu.com

4.
www.zzbaike.com

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Spider

5.

A.
B.

C.
D.

A.
B.
C.
D.

6.

A.

www.zzbaike.com

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B.
C.

7.

A.
B.
C.

8.

9.

B.
1.

webmaster@baidu.com

www.zzbaike.com

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2.

A.
B.
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3.

a)

SEO

SEO

SEO

SEO
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B.
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C.
1.

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2.

3.

4.

D.

1.

2. description
<meta name="description" content="
" />
3.

4. flashJavascript
FlashJavascript

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flashJavascript

5. frame iframe iframe

6.
7. 301

8. 301

1.

2.

3.

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4.

5.
robots.txt
spider

E.

XML

--

F.
webmaster@baidu.com

www.zzbaike.com

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