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    The holy trinity of landing page tes-ng 1. The headline - have a headline! - headline should be first thing visitors look at - Don't have too many calls to ac-on - have one big, prominent, visible call to a-c-on. 2. The call to action 3. Social proof 4. Call to action 5. Call to action 6. Call to action 7. Call to action 8. Call to action 9. Call to action 10. Call to action 11. Call to action 12. Call to action 13. Call to

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    The holy trinity of landing page tes-ng 1. The headline - have a headline! - headline should be first thing visitors look at - Don't have too many calls to ac-on - have one big, prominent, visible call to a-c-on. 2. The call to action 3. Social proof 4. Call to action 5. Call to action 6. Call to action 7. Call to action 8. Call to action 9. Call to action 10. Call to action 11. Call to action 12. Call to action 13. Call to

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    12 views31 pages

    Smart Data Driven Marke-Ng To Boost Landing Page Performance

    Uploaded by

    Datalicious Pty Ltd
    The holy trinity of landing page tes-ng 1. The headline - have a headline! - headline should be first thing visitors look at - Don't have too many calls to ac-on - have one big, prominent, visible call to a-c-on. 2. The call to action 3. Social proof 4. Call to action 5. Call to action 6. Call to action 7. Call to action 8. Call to action 9. Call to action 10. Call to action 11. Call to action 12. Call to action 13. Call to

    Copyright:

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    of 31

    >

    Landing page tes-ng <


    Smart data driven marke-ng to boost landing page performance

    > Short but sharp history


    Datalicious was founded late 2007 Strong Omniture web analy-cs history Now 360 data agency with specialist team Combina-on of analysts and developers Carefully selected best of breed partners Driving industry best prac-ce (ADMA) Turning data into ac-onable insights Execu-ng smart data driven campaigns

    > Smart data driven marke-ng


    Using data to widen the funnel

    Media A;ribu-on & Modeling


    Op-mise channel mix, predict sales

    Targeted Direct Marke-ng


    Increase relevance, reduce churn

    Tes-ng & Op-misa-on


    Remove barriers, drive sales

    Boos-ng ROI
    August 2011 Datalicious Pty Ltd 3

    > Clients across all industries

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    > What methods work best?

    Google: econsultancy tes-ng buyers guide

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    Dont reinvent the wheel

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    landing page op-misa-on

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    The holy trinity of tes-ng

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    Datalicious Pty Ltd

    > The holy trinity of tes-ng


    1. The headline
    Have a headline! Headline should be concrete Headline should be rst thing visitors look at Dont have too many calls to ac-on Have an ac-onable call to ac-on Have a big, prominent, visible call to ac-on Logos, number of users, tes-monials, case studies, media coverage, recommenda-ons, etc

    2. Call to ac-on

    3. Social proof

    > Online form best prac-ce


    Maximise data integrity Age vs. year of birth Free text vs. op-ons

    Use auto-complete wherever possible


    August 2011 Datalicious Pty Ltd 11

    The li;le things count

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    > Its the small things that count

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    Challenge your perspec-ve

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    > ClickTale heat maps

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    The phone s-ll rings

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    > Use unique phone numbers


    2 out of 3 callers hang up as they cannot get their informa-on fast enough. Unique phone numbers can help improve call experience.

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    > Jet Interac-ve call analy-cs

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    Sta-s-cal signicance?

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    How many survey responses do you need if you have 10,000 customers? How many email opens do you need to test 2 subject lines if your subscriber base is 50,000? How many orders do you need to test 6 banner execu-ons if you serve 1,000,000 banners

    August 2011

    Google nss sample size calculator

    Datalicious Pty Ltd

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    How many survey responses do you need if you have 10,000 customers? 369 for each ques-on or 369 complete responses How many email opens do you need to test 2 subject lines if your subscriber base is 50,000? And email sends? 381 per subject line or 381 x 2 = 762 email opens How many orders do you need to test 6 banner execu-ons if you serve 1,000,000 banners? 383 sales per banner execu-on or 383 x 6 = 2,298 sales

    August 2011

    Google nss sample size calculator

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    Targe-ng before tes-ng

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    > Targe-ng and tes-ng matrix


    Test Test #1A Test #1B Segment Content Success Diculty Poten-al

    New Acquisi-on Click, prospects oer A order, etc New Acquisi-on Click, prospects oer B order, etc Exis-ng customers Exis-ng customers Up-sell oer A Up-sell oer B Click, order, etc Click, order, etc

    Low

    $50k

    Test #2A

    High Test #2B

    $100k

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    Think outside the box

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    Apple iPhone 4 black


    August 2011 Datalicious Pty Ltd 26

    > Combining ad plalorms

    On-site segments

    O-site segments

    CRM

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    > Lead nurturing and follow-up

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    > The Datalicious SuperTag


    Ad Servers Media A;ribu-on Paid Search

    Web Analy-cs

    SuperTag

    Aliate Programs

    Live Chat A/B Tes-ng Heat Maps

    Behavioral Targe-ng

    Easily implement and update any tag on any websites without IT involvement. De-duplicate conversions and collect media a_ribu-on data to boost return on ad spend. Implement complex re-targe-ng strategies across pla`orms to increase response rates. Enable advanced features such heat maps, tes-ng and live chat to op-mise conversions.
    29

    August 2011

    Datalicious Pty Ltd

    insights@datalicious.com blog.datalicious.com twi;er.com/datalicious


    August 2011 Datalicious Pty Ltd 30

    Contact us

    Learn more Follow me

    Data > Insights > Ac-on

    August 2011

    Datalicious Pty Ltd

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