OSSBSS Overview

Contact Details: madhwesh.kulkarni@wipro.com mantu.tiwari@wipro.com

Confidentiality Notice

This presentation is being submitted by Wipro Technologies with the explicit understanding that the contents would be strictly confidential and not be divulged to any third party without prior written consent from Wipro.

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Agenda
Overview of Telecommunications Industry Overview Service Provider Carrier Background Introduction to OSS/BSS TMN, TOM Fulfillment Assurance eTOM-NGOSS-SID Case Studies VoIP The Future Technology Q&A Session

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Telecom Overview

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What is Telecommunication ? What is telecommunication ?

Telecommunication is the exchange of information over distance. Transmitted information does not just refer to voice only. It can also include: Text Data Image Video

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Transmission Links
The transmission link (transport medium) is the primary constraint in the network design. Transmission link types are chosen for various practical and business reasons, such as: Copper Wire Coaxial cable (adaptation of copper wire) Fibre Wireless

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Copper Wire
There are two main copper wire types. Unshielded Twisted Pair (UTP) Ordinary copper wire twisted in pairs connecting customers to the switch Millions of miles of copper in the PSTN legacy Shielded Twisted Pair (STP) Twisted pairs are often enclosed in a grounded electrically conductive shield Helps to protect sensitive circuits from ambient electrical noise

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Fibre
Fiber is a transmission medium made from glass. The cladding and other materials which make up the cable are made from plastic, metal and other materials

Glass fiber and cladding

Plastic Shield

Kevlar reinforcing material

Outer Jacket

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Coaxial Cable
Coaxial cable can manage capacity 370 to 1000 times greater than a single twisted copper pair.

Copper conductor

Plastic Insulation Braided copper shielding

Outer Jacket

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Industry Overview

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Telecommunication Industry Transformation

Drivers
Access to Capital Demand Growth Pricing (Unit)

1999/2000
Unconstrained Rapidly Accelerating Stable/Slow Decline

2001
Highly Constrained Decelerating/Shrinking Industry Price Curve Collapse Telecom Act Failure/ Re-monopolization Assets Stranded Spending Curtailed Wireless Cash Generation is Critical

2002 & 2003

Bankruptcies Accelerated Uncertainty Exacerbating Weak Demand Some Desperation Non-Price Differentiation Important Flight to Quality 271 Process proceeding UNE Price Improvement Innovation Slowed/ Capital Trends Down Further Wireless, VoIP and WebBased Customer Contact Survival

Deregulation (RBOC Entry) Technology

Telecom Act Promised Change Price Performance Outrunning Absorption Internet/Broadband Revenue Growth Drives Value

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Todays Network Snapshot

Wavelength Private Line ISDN Voice SIP/H.323 Cable IP GigE DSL ATM DACS Frame Relay Services Edge/Access POP DSLAM ATM MPLS Frame Relay ATM Switch Metro/Core POP Enet MPLS IP Router Softswitch TDM Switch ADM PDH DCS SCP SONET DWDM Optical Switch

IP Router

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Law of Telecom Complexity Telecom complexity, depends on:

-- Number of protocol domains Number of protocol domains -- Number of networks per domain Number of networks per domain -- Avg. number of inter-network interfaces per network Avg. number of inter-network interfaces per network

Typical Complexity growth in time, T The number of protocol domains increases proportional to T. The number of networks per domain increases proportional to T. The number of inter-network interfaces per network is proportional to the number of networks per domain.

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Snapshot of Network Complexity

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Telecom Industry : Growing Complexity

OpEx & CapEx Pressure

Volume Increase

Network Complexity

Customer Needs
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Telecommunication Network Architecture

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Network Communication A Conceptual Model

End User Mobile TE

Access Network

Core Transport Network

Mobile TE

Fixed TE Fixed TE

GSM Copper access ISDN LAN ADSL FR CATV WLL

GSM + IN ISDN + IN B-ISDN IN based TCP/IP ATM FR X.25

Application Application Service Service Domains Domains

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Communication Industry Convention

Wireline Landline xDSL Dial-up

Wireless Cellular (GSM,

CDMA, 2G, 2.5G, 3G)

Cable CATV

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Network Of The Future

Communications Applications Communications Utilities VoIP Directories Extreme IP VPN IP/MPLS Routing/Switching Intelligent Optical Core Managed Services
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Service Provider

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Who is a Service Provider?

Service Provider Companies who provide communications and/or data services as a business. Service Providers may operate networks, or they may integrate the services of other providers to deliver a total service to their customers.

Service Provider Ultimate Goal: Reduce Churn and Increase ARPU (Average Revenue Per User)

How to achieve the goal? By streamlining and automating their business process and in turn improve efficiency and effectiveness

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Service Provider Setup

Customers

Products & Services

Network

Wireline

Wireless

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A Simple view of Telecom Service Providers

Design Service

Plan Work Customers Receive Order Workflow Provision Service Workforce Activate Service Service Assurance Operate Service Inventory Collect Usage Data Bill Service
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Products Portfolio

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End-User interaction with Service Provider

Enquires about a Service

Buys the Service

Uses the Service

Enquires about a new offers or Service

End User

Logs Service related complaints

Pays bill amounts

Logs complaint for discrepancy in bill

Receives bill at regular intervals

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Service Provider Challenges

Complex network infrastructure due to:
multi-technology, multi-domain multi-vendor network infrastructure

Technology is ever changing and so are the new service offerings Huge deployment costs Faster realization of Return on Investment (ROI) or will go bankruptcy Handle the competition Customer satisfaction and retain customer loyalty

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Network Carrier

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Backgrounder of Carrier type

Carriers
In the United States
o

LATA

U.S. is divided into regions called local access and transport areas (LATAs) o About 200 LATAs nationwide o Small states have just one LATA o Large states have 10 to 20 LATAs

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Backgrounder for Carrier type

Carriers
In the United States
Local exchange carriers (LECs) provide service within a LATA o Incumbent LEC (ILEC) is the traditional monopoly carrier in the LATA o Competitive LEC (CLEC) is a new competitor
o

LATA ILEC

LEC CLEC

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Background for Carrier type

Carriers
In the United States
o

Inter-exchange carriers (IXCs) provide service between LATAs

IXC LATA LATA

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Operation Support System(OSS)/Business Support System(BSS)

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Operational Support System (OSS)

Operational Support Systems form the back office infrastructure that gives Service Providers the ability to create, deploy, manage and maintain communication services.

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A brief history of OSS

Pre 90s : Legacy applications primarily home grown Operation centric 1990 - 1995 90% of spending is in-house development Platforms like HP OpenView, Compaq TeMIP ease development pain Telcordia provides flow through provisioning MCI Friends and Family first use of OSS as a competitive advantage 1996-2000 75% of spending is in-house development Equipment vendors develop OSS in response to major service provider demands Emerging CLECs create a market for applications that can be deployed rapidly - MetaSolv, Micromuse, Remedy and many others respond

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A brief history of OSS

2001 50% of spending is in-house development Over 200 OSS vendors provide commercial applications Today OSS Consolidation continues with focus on revenue /cost saving applications Customer in focus COTS v/s in-house development dilemma is cyclical

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Business Support System (BSS)

A system that supports and manages information of various telecommunication functions such as billing, data warehousing, customer care, network management and accounts receivable.

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Why OSS/BSS?
Service Providers rely on the OSS/BSS for
Customer Management Order Management Service Provisioning Inventory Management Billing Network Planning Service Assurance functions Service Quality Management Performance Management Fault Management

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Drivers behind the architecture

Services Cost of ownership

Business Process

Product Mix

OSS Solution

Flexibility

Platform

Network Infrastructure Integration Requirements

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Integration and Automation of OSS/BSS

Solution
Integration & Automation of the OSS/BSS

Benefits of automating the OSS/BSS:

Increase the Operational efficiencies Reduce Operational cost Time to market Time to service creation Retain customers Gain competitive advantage Faster realization of ROI

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Customer Management
Customer management is the process of capturing customer details and organize it in the enterprise usable form.

Benefits of Customer Management: Help an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns with clear goals and objectives, and generate quality leads for the sales team. Assist the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices) Allow the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service.

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Order Management

Order Management applications provide a unified view of customer, quote, order, and contract information, enabling organizations to create more profitable orders and build stronger customer relationships. It allows companies to create, validate, and manage customer orders across multiple enterprise systems. It enables companies to publish dynamic product catalogs containing customizable sales bundles, configure complex products, and analyze product information from all customer channels.

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Billing
Billing involves gathering data for customer use and the provision of features, calculating costs, and invoicing for payment. A billing system is composed of a series of independent application that, when run together, are referred to as the billing system. Its major components are as follow: CDR (Call Detail Record) This is used to record the details of the call. It is stored until time of billing. Guiding This matches call to customer calling plan. Rating application This program applies the rate for the individual guided calls. Rating gives the call a value to be charged at the time of billing (not including any promotions, discounts, or taxes. Billing This is usually done once in a month. This collects all of the rated calls that have been Stored past 30 days. The program adds any promotions & discounts that are associated with the customer account. Invoicing When the billing job is complete, a file is created that includes all of the customers Information. This file is then printed and sent to the customer.
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OSS/BSS Industry Standards

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Telecom Management Network Model

Functional Layer Finance Budgeting Billing Interfacing with Customer/administrator Meeting SLA Maintaining network capabilities Control Maintaining data Gateway

Network Elements

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Telecom Operations Map (TOM)

TOM was designed to show how to organize a service provider business at a time when most service providers were keeping their business processes secret. Designed for Service Providers to use & to augment. Designed for NE vendors & software providers to review, in order to understand the context in which their products and services would be used. It describes both current and future processes. It addresses the Operational Support and Management for any communication service from a top to bottom or end-to-end processes. It uses the layers of ITU-T TMN model to organize the Core business Processes, but divides the Service Management layer into 2 parts:
o o

Customer Care Service Development and Operations processes

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Telecom Operations Process Model

Customer

Customer Interface Management Processes

Sales

Order Handling

Problem Handling

Customer QoS Management

Invoicing and Collections

Customer Care Processes

Service Planning & Development Service Configuration Service Problem Management Service Quality Management Rating and Discounting

Service Development and Operations Processes

Network Planning and Development Network Provisioning Network Inventory Management Network Maintenance & Restoration Network Data Management

Network and Systems Management Processes Network Element Management Processes

Physical Network and Information Technology

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Fulfillment in Telecom Operation Map

Customer Customer Interface Management Processes Information Systems Management Processes Fulfillment
Sales Order Handling

Assurance
Problem Handling Customer QoS Management

Billing
Invoicing and Collections

Customer Care Processes

Service Planning & Development Service Configuration Service Problem Management Service Quality Management Rating and Discounting

Service Development and Operations Processes

Network Planning and Development Network Provisioning Network Inventory Management Network Maintenance & Restoration Network Data Management

Network and Systems Management Processes Physical Network and Information Technology

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Service Fulfillment

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Service Fulfillment
The fulfillment, Assurance & Billing (FAB) processes are sometimes referred to as Customer Operations processes. The following fulfillment processes are related to OM/Provisioning functional areas: Order Handling These processes are responsible for accepting and issuing orders. The activities involved are performing order entry, validation and submission. Sometimes decomposition (unbundling) of order is required to separate out service-oriented sub-orders. Such activity is called order decomposition. Resource Provisioning & Allocation to Service Instance These processes encompass the configuration of resources and logical resource provisioning for individual customer instances. The major activity involved is assigning circuits to customers. Service Activation This process is responsible for activation of services. The major activity involved is activating circuits over which service is provided to the customers. Supplier/Partner (S/P) Purchase Order Management Supplier/Partner (S/P) Interface Management
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Service Fulfillment workflow

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Order Management & Service Provisioning & Workflow

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Order Management

Order Entered into CRM System

Order Life Cycle

Customer Billed for Service

Order Flows into Order Management System

Tasks Executed

Resources Allocated

Configure NE

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What goes into an Order?

General
Service Category Contact details Sales info Order type Service details

Address
Customer Address Billing Address Installation Address

ORDERS

Billing Info
Bill Cycle Bill Format Currency

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Orders, Order Types & Status

Order Types
Activation (or New Order) Suspension Reactivation Deactivation Change (or modify) Pending Open Closed

Order Status

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Workflow

Workflows can be defined as the operational aspects of a business process the Sequence of tasks and who performs them, the information flow to Support the tasks, and the tracking and reporting mechanisms that measure and control them

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Role of Workflow
Manage Complexity
Centralized control, in diverse environment Sub process for each domain Notification for manual activities, Interfaces for automated activities Integrates the Business Process with operational process Can be changed when process changes Rollbacks Escalations Manage Jeopardy Calendar based Flow though provisioning

Provisioning across domains Manual and Automated activities Sequencing of Activities Easily Configurable Other Features

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Workflow Management
START

ACTIVITY 01

ACTIVITY 02

Workflow Management
ACTIVITY 03 ACTIVITY 04

CONDITION

Work queues Workforce (users) Work group (Department) Activities (Tasks)

ACTIVITY 05

ACTIVITY 06

ACTIVITY 07

STOP

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Service Provisioning
Order Handling System Customer Care Work Flow Engine Workforce Manager Service Development & Operation Network Adapter Layer NMS/EMS /NEs Service Definition Service Configuration Layer Network Model Network Inventory Management

Repository

Optical Domain Manager Optical Network Elements Network and System Management

IP Domain Manager IP Network Elements

ATM/FR Domain Manager ATM/FR Network Elements

Voice/SS7

SS7 Signaling Elements

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Integration
OMS CRM BILLING SLA System

NORTH BOUND INTERACES

ORDER MANAGEMENT SYSTEM / PROVISIONING BUSINESS PROCESS MANAGER (WORKFLOW)

Integration Types Point Adaptors EAI based Flat file (batch upload)

SOUTH BOUND INTERACES

NMS

EMS

Email Server

Web Server

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Inventory

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Inventory Management

In the Inventory system, a carrier or service provider stores all its information regarding the facilities and equipment available on its network.

To process an order, the inventory system must be queried to determine whether or not the requested service can be supplied. Is the proper equipment in place, or must new equipment be installed

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Why Network Inventory ?

To keep track of the network equipments in the Service Providers network infrastructure Where it is ? How it is configured ? What is its status ?
PSTN Network Infrastructure Data Network Infrastructure

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How Complex SPs Inventory can be ?

Future Technology ????

PDH

SDH/ SONET

DWDM

PSTN

ATM

xDSL

Inventory Management System

FR

ISDN

IP

Copper Fiber Coax Radio

GSM UMTS LMDS

Multi-vendor, Multi-Domain Network

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In-plant/out-plant Inventory

In-side Plant

Out-side Plant

CPE

Central Office (CO)

MDF

Cable/ Vault

Point of Demarcation

Where CPE Customer Premise Equipment MDF Main Distribution Frame

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How Network Inventory is used in Operations?

Service Provisioning

Network Inventory Data Base Customer Inventory Service Inventory Logical Inventory Out-Plant Inventory In-Plant Inventory Parts Inventory

As Se su r v i r c Im anc e e an pac fo aly t r sis

g ePr onin isi ov Pr

Planning, Administration, Forecasting

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How to keep N/W Inventory Accurate ?

Discrepancy Reports

Network Audit

N/W Inventory DB

Manual Audit & reconciliation

Network 11 Network

Network 22 Network

Network 33 Network

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Sample Visual representation of the Network from the Inventory

IP VPN

ATM, DSL, FR, Ethernet

SONET, DWDM, TDM

Inventory DB

Multi-vendor, Multi-Domain Network

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Sample view of the Network using GIS

GIS

Inventory DB

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Service Assurance

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Why Service Assurance?

How to maintain and manage IT infrastructure i.e., all the devices, application, etc through single console?

How to pin point root cause of Network problem in real time?

What is the impact of the network event occurred?

How to automate the QoS, SLA calculation? and adjust billing?

How to enable less-skilled operators to perform routine Network management tasks?

How to reduce Network Operational Costs?

Service Assurance is all related to maintaining the Service and its Quality.

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Service Assurance

The Service Assurance focuses on efficiently putting the Operator in control of his service quality and enabling Customer Centric Service Management. It targets a solution for a Service Operation Centre with following functional components: Reporting on Service Level Objectives Service Level Management Infrastructure QoS monitoring Traffic Streams QoS monitoring End User Experience QoS monitoring

Key characteristics are: The solution handles assurance of services running over circuit switch and/or packet switch networks Ensures an evolutionary development of an Operator's service assurance solution via a step-by-step approach Re-use of existing management components as far as possible Multi-vendor and multi-service solutions

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Service Assurance Sequence

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Assurance in Telecom Operation Map

Customer Customer Interface Management Processes Information Systems Management Processes Fulfillment
Sales Order Handling

Assurance
Problem Handling Customer QoS Management

Billing
Invoicing and Collections

Customer Care Processes

Service Planning & Development Service Configuration Service Problem Management Service Quality Management Rating and Discounting

Service Development and Operations Processes

Network Planning and Development Network Provisioning Network Inventory Management Network Maintenance & Restoration Network Data Management

Network and Systems Management Processes Physical Network and Information Technology

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NOC as it would Be, if TMN stopped at the EML

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Position of EMSs in Telecommunications Network

NMS Standard EMS/NMS Interface

Vendor A EMS

Vendor B EMS

Vendor C EMS

Vendor N EMS Vendor Specific or Standard Interface

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NEL, EML and NML in more detail

Source: www.iec.org
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Fault Management
Fault Management Event collection Event correlation Filtering, rules, automations etc., Diagnosis, escalation and tracking of fault

Fault Management

Multi-vendor, Multi-Domain Network

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Performance Management
Performance Management Performance data collection Data processing and scheduling Reporting

Performance Management

Multi-vendor, Multi-Domain Network

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Service Quality Management

Service Quality Management Data collection (fault, performance and QoS data) Data processing and correlation QoS data analysis QoS and threshold violation verification SLA violation, verification and analysis Notification and reporting

Service Quality Management

Fault Management

Performance Management

Multi-vendor, Multi-Domain Network

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Problem Handling
Problem Handling Categorise problem Trouble Ticket management Interaction with customer and NOC

Problem Handling

Fault Management

Performance Management

Multi-vendor, Multi-Domain Network

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Benefits of SA: Service Perspective

No downtime Rapid Response Network/Services No Loss of data No theft of data Integrated Management Console Proactively monitor services Streamlined and automated business processes Adaptability to new service rollout Perform Accurate Quality of Service/ SLA analysis Low Opex High ROI

Applications

Emerging Technologies

Service Assurance

Platform (OS, Hardware)

Database

Building, Environment, Security

Complex Infrastructure

Benefits
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Benefits of SA: Business Perspective

The Service Assurance solution enables the operator to: Increase revenue and end-user loyalty by managing service quality as perceived by the customer Reduce OPEX (operational expenses) through improved operational processes Increase network utilization through better resource management and faster problem resolution Reduce time-to-market through the use of market proven applications that are customized and integrated into the existing environment Make the most of new business opportunities by utilizing extensive telecom experience and knowledge. Secure future expansion through an evolutionary implementation approach and a flexible architecture that is ready to cope with a large number of services and technologies.

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eTOM, NGOSS, SID

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A Brief History of eTOM

1995 1998: development of TOM (Telecom Operations Map) 1999: stabilization of TOM 2000 2001: evolution of TOM towards ETOM 2001: eTOM v1.0, and v2.0 for Member Evaluation Jan 2002: eTOM v2.5 for Public Evaluation May 2002: eTOM v3.0 is TMF Approved July 2002: Addendum to core eTOM released to Members Dec 2002: Status update on work in progress to Members

e for enhanced

June 2003: Release of eTOM v3.5

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Benefits of eTOM
A) eTOM provides an industry-accepted Business Process Framework supporting: A process-oriented business model for use by Service Providers, Vendors, Integrators, etc. A common understanding of business processes and their linkages applicable across the industry A basis for customizing and extending this common base to meet detailed, specific business needs B) eTOM includes definition and detail for: process structure (hierarchy) process decompositions (levels) process flows (linkages) process dynamics (behavior) C) eTOM is a major component in the NGOSS program aimed at fast, flexible integration of OSS & BSS. D) eTOM provides the map for the NGOSS Business View.

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eTOM Business Process Framework Level 0 Processes

Customer
Strategy, Infrastructure & Product Operations

Market, Product and Customer

Service

Resource
(Application, Computing and Network)

Supplier/Partner

Suppliers/Partners Enterprise Management

Shareholders Employees Other Stakeholders

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eTOM Level 1 Processes

Customer
Strategy, Infrastructure & Product
Strategy & Commit Infrastructure Lifecycle Management Product Lifecycle Management

Operations
Operations Support & Readiness

Fulfillment Assurance

Billing

Marketing & Offer Management

Customer Relationship Management

Service Development & Management

Service Management & Operations

Resource Development & Management (Application, Computing and Network)

Resource Management & Operations (Application, Computing and Network)

Supply Chain Development & Management

Supplier/Partner Relationship Management

Enterprise Management

Strategic & Enterprise Planning Financial & Asset Management

Brand Management, Market Research & Advertising Human Resources Management

Stakeholder & External Relations Management Research & Development, Technology Acquisition

Disaster Recovery, Security & Fraud Management Enterprise Quality Management, Process & IT Planning & Architecture 85

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Business Relationship Reference Model for the eTOM

Content ASP Connectivity Access Transport

Intermediary
4
Selling Function e.g. Broker

Complementary Provider
5

Customer
1

Retailer
2

Service Provider
2

Third Party Service Provider

3

Content ASP Connectivity Access Transport

Function or Process Supplier

3

Out-Tasking Outsourcing

Hardware, Software and Solution Vendors

System Integrators 3 Equipment Vendors Software Vendors

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Next Generation Operation Systems And Software (NGOSS)

Industry-agreed, business solution Framework for next generation OSS/BSS Driven and managed by TM Forum Includes tools and guidance for service providers, suppliers and systems integrator Business Process, Systems and Software integration maps Development architecture Repository of documents, models and reference code Goal = rapid development of flexible, low cost of ownership solutions to meet the business needs of the internet enabled economy

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NGOSS Life cycle - Model

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NGOSS Sample Applications

Business process redesign - Map and analyze business processes to improve efficiency Component development - Software engineering to create a new OSS component Component integration - Integrating disparate OSS components RFP process - Design and specify new OSS solutions using NGOSS Create a new service - Modify OSS/BSS to add or change service parameters

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Shared Information and Data model (SID)

The SID is an information model, and is independent of implementation platform, Language, protocol. The SID acts as a Lingua Franca for NGOSS The SID permeates the four NGOSS views, providing a common and consistent Representation.

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Relationship between SID and eTOM

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Case Studies

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Sample Integrated OSS/BSS Solution

Clarify Gateway

Reporter
Netcool DB

Web Portal
DWH Clarify DB

ENMC

DSA Omnibus DSA Impact

SmallWorld DB

INM probe PTM probe

UE3K probe MDM probe

CVX probe SDM probe

Astracon DB

RFTS

BESAM

Optivity

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COTS based NGOSS solution

Information Systems Billing Data Customer Profile Order Entry/Status Trouble Reporting Status Security Backplane: WebSecure Pre-sales Queries Service Regrades Authorization/ User profile Web Portal Analytics Sales, Marketing Customer Data Discounting Advice Sales Marketing Order Info Troubles Feasibility Status Clarify SLA Default QOS & SLA Manager Collection ATG Dynamo Clarify Contact Center User Interface SLA Metrics Netcool Preside Service Assurance Service Profile Order Management Trouble Management Report & Query Tools Database Repository Enterprise Data Model Informatics COGNOS Platinum Customer order info Service Request Pre-sales Queries Status Service Configuration Inventory Management Network Activation Workflow Astracon ASAP SmallWorld Service Provisioning
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Billing Invoicing and Collection Rating & Discounting Integration Framework: SeeBeyond
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Mediation

Portal Infranet Xacct

Another Sample Complex Process automation

Connectivity Path Cross Domain Manager Intelligent Workflow
Cross Domain Manager (CDM)
CDM Inventory

Geographical PoPs Products

Decompiles order Chooses best technology Manages TDMs Creates connectivity Paths

Near node search Product Search Technology Search

Technology

Configuration Manager (TDM) for Access

Configuration Manager (TDM) for ATM

Configuration Manager (TDM) for IP

Configuration Manager (TDM) for SDH/PDH

Access Inventory ATM Inventory IP Inventory

Common TDM functions Network Design Provisioning Pathfinder PDH/SDH CLR Inventory Works Order

IP-VPN FRATM PDH/SDH Facilities

Logical Model Physical Model Device Library

FAPS, Legacy Systems & Functions

Assign & Design

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VoIP The Future Technology

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VoIP Evolution

Rate Arbitrage Rate Arbitrage 1998-2001 1998-2001

As rates continue to fall, savings decreased

Convergence Convergence & & Cost Reduction Cost Reduction 2001-2002 2001-2002
Carrier cost reduction not realized

Emerging Featured Emerging Featured Services & Applications Services & Applications 2002+ 2002+
Applications are just emerging

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Need Of Customers and Carriers

ENTERPRISE:
Cost reduction of current operations & migration to IP Reliability SLAs High quality service delivery / maintenance / billing Compelling applications

CARRIER:
Unit Cost Reduction Maintaining value from embedded base while migrating to IP/MPLS/Optical End-to-end reliability & QoS Managed services as a growth area Footprint expansion (global & local) and new network services

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Key Success Factors For VoIP Feature Functionality Gaps Physical Migration from TDM to IP Security Reliability, QoS Global and Local IP Reach Inter-working & Interoperability Intelligent Endpoints (SIP)

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VoIP Service Fulfillment Typical Scenario

Order Handling System
Connectivity Management Domain Service Management Domain

Cross Domain Manager

Cross Domain Manager

Security Interface

DSLAM

ATM

VoIP

Messaging

VoD

Network Tech. Domain Managers

Service Tech. Domain Managers

Dialing Plan Terminal Number Policies ATM VPI / VCI Mapping Call Features Service Name Provider ID Promotional Code
Customer Profile QoS Bandwidth

Services Upstream Speed Downstream Speed QoS Data Port / MAC Address

Proxy IAD

Call Server

DSLAM

ATM Switch

Media Gateway Controller

Media Gateway

Voice Gateway

Class 5 Switch

Location Server

IAD

PSTN

SP Network

Data Traffic To internet POP

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Q & A Session

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Abbreviation

Network Operator An organization that operates a communications network, network or data services capability, acting basically as a wholesaler. A network operator is a service provider. A service provider may provide the network operator role or may sub-contract this role.

TeleManagement Forum (TMF) - The TeleManagement Forum (TMF) is an international consortium of service providers, computer and communications system suppliers, integrators, and software developers interested in network management.

Telecom Operations Map (TOM) - Telecom Operation Map is the communication industrys common process framework for understanding the relationship between individual process flows in the Service Providers environment.

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Abbreviation.(contd.)

Telecommunications Act of 1996: The Telecommunications Act of 1996, enacted by the U.S. Congress on February 1, 1996, and signed into law by President Bill Clinton on February 8,1996, provided major changes in laws affecting cable TV, telecommunications, and the Internet. The law's main purpose was to stimulate competition in telecommunication services. The law specifies: How local telephone carriers can compete How and under what circumstances local exchange carriers (LEC) can provide long-distance services The deregulation of cable TV rates Under the Telecommunications Act of 1996, RBOCs and LECs are allowed to compete for long-distance telephone traffic under certain circumstances.

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Abbreviation.(contd.)

ILEC - Incumbent Local Exchange Carrier CLEC - Competitive Local Exchange Carrier IXC - Inter eXchnge Carrier

LATA - Local Access and Transport Area

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Thank You

Our promise
With utmost respect to Human Values, we promise to serve our customers with Integrity, through Innovative, Value for Money solutions, by Applying Thought, day after day

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