DETAILED PROJECT REPORT

By Chaitany Joshi & Richa Rajoria

GENERATION OF IDEAS
There are 4 ideas of business: Travelling agency Hotel Bike showroom Super market

INITIAL SCREENING
In this step we find the hotel as the best idea for the business because it has a wide scope and has less risk and more returns.
HOTEL ARERA

IS THE IDEA PRIMA FACIA PROMISING?

YES.

INDUSTRY ANALYSIS
An establishment that provides lodging and usually meals and other services for travelers and other paying guests.

CLASSIFICATION OF HOTELS AND TARGET AUDIENCE

1. Based on location City center- Example: Taj Mahal, Mumbai TARGET AUDIENCE: Highway Travelers, Adventure sport groups. Motels TARGET AUDIENCE: families and recreational groups, low and middle income groups Suburban hotels TARGET AUDIENCE: High Income Group, Business class, Foreigners.

 Airport hotels TARGET AUDIENCE: Frequent Flyers. Resort hotels TARGET AUDIENCE: Vacationers, tourists, health conscious audience. Floating hotels TARGET AUDIENCE: Domestic and International Tourists.

. Based on Size of Property

Small hotel: hotel with 100 rooms and less may be termed as small hotels. TARGET AUDIENCE: Individual and Small Groups of wedding ceremony and other parties Medium sized hotel: hotel which has 100-300 rooms is known as medium sized hotel. TARGET AUDIENCE: Depend upon the locations and requirements.

 Large hotels: hotel which have more than 300 rooms are termed as large hotels. Mega hotels: are those hotels with more than 1000 rooms. TARGET AUDIENCE: These are generally 5 star hotels and hence it is preferred by allied class and business houses Chain hotels: these are the group that have hotels in many number of location in India and international venues. TARGET AUDIENCE: Regular Guests.

. Based on the Level of Service

Economy/ Budget hotels Mid market hotels Luxury hotels: TARGET AUDIENCE: According to the need and paying capacity of the customers

. Based on the Length of Stay

Transient Hotel: 1 or less than 1 day. Residential hotels: 2 or more than 2 days. Semi residential hotels combination of both types of hotels

Based on Theme
Heritage hotel: Noorus-sabah Ecotels Spas Boutique hotels

Based on Target Market

1. 2. 3. 4. 5. Commercial hotel Convention hotels Resort hotels Suite hotels Casino hotels

On the basis of stars:

1. One star 2. Two stars 3. Three stars 4. Four stars 5. Five stars 6. Seven star 7. Ten star

HOTEL BUSINESS PLAN

This system is the way you plan on running your business so that your customers will be totally satisfied with your service and want to visit your establishment again and again.

Hotel Business Plan System

A Hotel Business Plan System is what makes a business run in an expedient manner.

The First System

The first part of your Hotel Business Plan System should include how you will run the day to day operations of your Hotel Business.

The Second System

The second part should include all of the equipment you will need to operate your Hotel Business.

The Third System

Are you going to self finance it or are you going to borrow the money from your friends and family? Or are you going to use your credit cards? Are you going to obtain financing from a bank?

The Fourth System

The fourth part of your Business System is figuring out where your Hotel Business will be located. Are you going to rent or lease a business location? Are you going to buy a building for your business?

LOCATION OF THE HOTEL

The hotel will be located near the habibganj station in Maharana Pratap Nagar in Bhopal.

NAME OF THE HOTEL:

HOTEL ARERAEK BAR AAYENGE, TOH BAR-BAR PAYENGE
HOTEL

CAPITAL REQUIRED
The capital required for starting the hotel in the locality, it will be require about 1.5 to 2 crores. Cash in Hand 1.5 Crores Bank Loan State Bank Of India Loan Amount- 1 crore

Product & services

Laundry service 24 hour service Safe deposit lockers Cyber caf Business center Travel desk Foreign exchange service

Doctor on call Boutique Spa Swimming pool Direct dial telephone facility Credit card accepted Health club Book shop Parking at owners risk Postal services Car hire service

 Flowers can be organized at request Baby sitting Banquets Vegetarian Restaurant & bar Online booking

UNIQUE SELLING POINT OF THE HOTEL

The unique selling preposition of the hotel is the cheapest rate and delivering of maximum product and services. The hotel will be having less prices for all services comparing to the competitors.

FINANCIAL & TECHNICAL ANALYSIS

 The cash in hand with us is 1.5 crores.  1 crores will financed by the bank as a loan.  The following product and services are done on the contract basis: 1. Laundry sevice 2. Cyber caf 3. Foreign exchange service 4. Flowers can be organized at request

SOURCES OF INCOME
 Sales of services  Commission by agents  Service tax  Interest on bank deposits

Expenses :
Purchasing of material Working capital expenses Delivery service expenses Maintenance expenses Labour cost expenses Advertising cost expenses Taxes expenses Insurance expense

Electricity expense Energy and water expenses Reservation expenses Cleaning expenses Laundry expenses Guest transportation expenses Linen expenses: towel, face cloth, blankets, pillow etc. expenses Food & Beverage expenses Telephone expenses Administrative & General expenses

Hotel departments:
Rooms Division Department Food & Beverage Department Telephone Department Administrative & General Department . Marketing Department Property, Operation and Maintenance Data Processing Department Human Resources Department Guest Transportation Department

Financial Reporting Centers:

Revenue Centers Generate Revenue through sales of Products and/or Services to Guests  Rooms  Food and Beverage  Telephone  Gift Shops  Garage and Parking  Other Operated Departments  Rentals and other Income

Support Centers
those departments that have minimal Guest Contact and do not produce Sales. Yet, they do provide services to Revenue Centers, which, in turn, provide Services to Guests.  Administrative & General  Marketing  Property Operation and Maintenance  Data Processing  Human Resources

Other Financial Reporting Centers

include Energy Costs and Fixed Charges (Rent Expense, Property Taxes, Insurance Expense, Interest Expense, Depreciation and Amortization Expenses)

Each Financial Reporting Center should be assigned an Identification Number

Financial Reporting Center Rooms Food and Beverage Telephone Administrative & General Marketing Property Operation and Maintenance Energy Costs Fixed Charges Identification Number
11

15 17 31 36 38 41 51

ROOMS CATEGORIES & RATES

TOWER WING ROOMS 5000SUPERIOR ROOMS 4750 DELUX ROOMS 4500 ARERA CLUB ROOMS 3750 EXECUTIVE SUITES 4000 LUXURY SUITES 4250 WING ROOMS 2000 LUXURY GRANDE ROOMS - 2500 ARERA ECONOMY ROOMS - 1000

COMPETITORS:
Noor-us-sabah Palace Jehen-numa Palace Hotel Pukhraj Hotel Tulsi Exotica Hotel Nisarga Hotel Samrat Hotel Savera-Inn Hotel Lake View Ashoka Hotel udit plaza Hotel Sonali The mark

CHAITANY JOSHI & RICHA RAJORIA