Course Title: Introduction to Management & Organizations Lecturers: Dr.

Andreas Eisingerich
a.eisingerich@imperial.ac.uk Dr. Henri Schildt h.schildt@imperial.ac.uk Dr. Sankalp Chaturvedi

sankalp.chaturvedi@imperial.ac.uk

Course Aims:
The primary aim of this course is to equip students, who are not business specialists, with a set of working tools that are relevant to their future careers in a range of sectors. During the course of the term they will develop a working familiarity with key concepts in Organisational Behaviour, Strategy, and Marketing that will enable them to understand how managers analyse and react to business situations. The course will teach some basic business terminology and managerial frameworks, and develop their skills in framing and responding to a range of managerial situations.

Course Objectives
1. Knowledge Objectives: The main knowledge objectives of the course are to understand: Organisational Behaviour People at work motivation, personality, and relating in organisational settings Power and politics how people get things done in organisations Organisational culture what it is and what it does Marketing Marketings contribution to customers and businesses How marketing contributes to firms survival and growth How marketing strategies are developed, implemented, and augmented over time Strategy The concepts of strategy and competitive advantage Strategy frameworks for internal and external analysis Influence of resource to a corporations decision making and competitiveness The concept of organizational design

2. Skill Objectives: The main skill objectives of the course are to enable students to develop:

Organisational Behaviour Knowledge of basic models of motivation and categorisations of individual personality, and their relevance to work situations The ability to analyse and categorise some of the bases of power in organisations Insights into the nature and effects of organisational culture Marketing Conceptual skills to critically examine different parts of the marketing mix Diagnostic and analytical skills to analyse current marketing practices of firms in different industries Technical skills to assess marketing strategies ability to enhance customer value in a range of business contexts Strategy Ability to analyze the strategic position of a company and to understand why it is successful or unsuccessful Ability to critically evaluate strengths and weaknesses of competing firms Ability to identify key environmental changes a firm is facing

Learning Outcomes
By the end of this course the student should be able to: Organisational Behaviour Understand some basic terms used to discuss aspects of personality, and models of motivation at work Understand basic concepts used to classify sources of power and influence in organisations Identify basic concepts used in discussing and categorising organisational cultures Marketing Understand contingent conditions under which various different marketing techniques work Evaluate the success of product and service strategies based on their understanding of consumer behaviour, pricing, and distribution Critically examine the importance of creating value, delivering value, and communicating value as part of a marketing strategy Strategy To be able to conduct a strategic analysis of a company To be able to critically appraise strategic decisions To be able to analyze the long term profit potential of a company

Structure
The course will consist of 10 x 2 hour sessions. In the first session, the course leader will explain the course objectives/structure/assessment.

The course is structured in three parts: Marketing Dr. Andreas Eisingerich Strategy Dr. Henri Schildt Organisational Behaviour Dr. Sankalp Chaturvedi Following the introductory session, each subject field will be taught in 3 x 2 hour sessions, respectively. Introduction Lecture 1 Marketing Lecture 2 Lecture 3 Lecture 4

Introduction to management Marketing concept & consumer behaviour Pricing & distribution Marketing communication & relationship marketing

Dr. Eisingerich Dr. Eisingerich Dr. Eisingerich Dr. Eisingerich Dr. Schildt Dr. Schildt Dr. Schildt Dr. Chaturvedi Dr. Chaturvedi Dr. Chaturvedi

Strategy Lecture 5 What is strategy Lecture 6 Internal analysis Lecture 7 Strategy process and implementation Organisational Behaviour Lecture 8 Individuals at work Lecture 9 Power & politics in organisations Lecture 10 Organisational culture

Marketing: This part of the course is designed to provide students with principal marketing insights, tools, and techniques. By critically examining key marketing strategies, students will gain an understanding of the contingent conditions under which various marketing techniques work most effectively. Short case studies during lectures underscore the critical value of marketing strategies in creating superior value for consumers and firms. Strategy: The goal of the three strategic management sessions is to introduce the fundamentals of strategic thinking to the students. The issues considered include the analysis of a firms strategic position in terms of its competitive environment and internal capabilities. In addition we examine decision making processes through which firms formulate their strategic plans and shape their boundaries. Consequently, students should be well equipped to compare competing organizations and tease out some of the strategic determinants for success and failure. Organisational Behaviour: The first part of the course will deal with the human element that underpins life in organisations, and shapes the way that decisions are reached and implemented. By exploring aspects of motivation and personality, students should be better equipped to manage key relationships in the workplace. By understanding power and politics, students should be better prepared to analyse the ways that influence and authority are exerted in formal organisational settings. Finally, a session on organisational culture will introduce students to some ways of thinking about the ways of thinking that permeate all social groups.

Teaching Methods
Lectures Case study discussions during lectures

Assessment
Final 2 hour multiple choice exam 100%

Key Texts
Copies of lecture notes and cases will be handed out during lectures and provided online. Students are expected to read the lecture notes for the exam. Marketing Main reading: Lecture notes Optional Adrian Palmer (2004). Introduction to Marketing: Theory and Practice. Oxford: Oxford University Press (ISBN: 0199266271). Strategy Main reading: Lecture notes Organisational Behaviour Main reading: Lecture notes

Material used during the lectures will be made available on the Blackboard system.

Contacts with the lecturers outside the classroom

Dr. Andreas Eisingerich Office Hours: Office hours by arrangement (a.eisingerich@imperial.ac.uk) Dr. Henri Schildt Office Hours: Office hours by arrangement (h.schildt@imperial.ac.uk). Dr. Sankalp Chaturvedi Office Hours: Office hours by arrangement (sankalp.chaturvedi@imperial.ac.uk)