A SUMMER PROJECT REPORT ON Customer investment behavior on the basis of age and occupation

PRESENTED TO ARNI UNIVERSITY kathgarh (indora) kangra(H.P.) 2010-12

UNDER GUIDANCE OF
MR. AKHIL GAUTAM

PRESENTED BY
GAURAV KUMAR MBA 3RD SEM.

ANNEXURE-I DECLARATION

I,Gaurav Kumar Roll No.ID 21 M.B.A. Final year (III semester) of Arni School of Business Management hereby declare that the Summer Training Report entitled customer invested behavior on the basis of age and occupation is an original work and the same has not been submitted to any other University/Organization for the award of any other degree. A seminar presentation of the Training Report was made on____________________and the suggestions as approved by the faculty were duly incorporated.

Signature of the Candidate Gaurav Kumar

Presentation Incharge Mr. Akhil Gautam

Countersigned Director/Dean/Coordinator

TABLE OF CONTENTS

i.

ii.
iii.

iv. v. vi. vii. viii. ix. x. xi. xii.

Introduction.1 Annexure-1...2 Table and contents3 1ndutry profile..4 Company profile...31 Research methodology.47 Survey analysis and interpretation..49 Annexure-11.62 Findings and recommendation....64 Limitation of the study.65 Conclusion.67 Bibliography..68

INDUSTRY PROFILE
1. INTRODUCTION
A Mutual Fund is a trust that pools the savings of a number of investors who share a common financial goal. The money thus collected is invested by the fund manager in different types of securities depending upon the objective of the scheme. These could range from shares to debentures to money market instruments. The income earned through these investments and the capital appreciations realized by the scheme are shared by its unit holders in proportion to the number of units owned by them (pro rata). Thus a Mutual Fund is the most suitable investment for the common man as it offers an opportunity to invest in a diversified, professionally managed portfolio at a relatively low cost. Anybody with an inventible surplus of as little as a few thousand rupees can invest in Mutual Funds. Each Mutual Fund scheme has a defined investment objective and strategy A Mutual fund is the ideal investment vehicle for todays complex and modern financial scenario. Markets for equity shares, bonds and other fixed income instruments, real estate, derivatives and other assets have become mature and information driven. Price changes in these assets are driven by global events occurring in faraway places. A typical individual is unlikely to have the knowledge, skills, inclination and time to keep track of events, understand their implications and act speedily. An zindividual also finds it difficult to keep track of ownership of his assets, investments, brokerage dues and bank transactions etc. A draft offer document is to be prepared at the time of launching the fund. Typically, it pre specifies the investment objectives of the fund, the risk associated, the costs involved in the process and the broad rules for entry into and exit from the fund and other areas of operation. In India, as in most countries, these sponsors need approval
4

from a regulator, SEBI (Securities exchange Board of India) in our case. SEBI looks at track records of the sponsor and its financial strength in granting approval to the fund for commencing operations. A sponsor then hires an asset management company to invest the funds according to the investment objective. It also hires another entity to be the custodian of the assets of the fund and perhaps a third one to handle registry work for the unit holders (subscribers) of the fund. In the Indian context, the sponsors promote the Asset Management Company also, in which it holds a majority stake. In many cases a sponsor can hold a 100% stake in the Asset Management Company (AMC). E.g. Birla Global Finance is the sponsor of the Birla Sun Life Asset Management Company Ltd., which has floated different mutual funds schemes and also acts as an asset manager for the funds collected under the schemes. Characteristics: A mutual fund actually belongs to the investors who have pooled their funds. A mutual fund is managed by investment professionals and other service providers, The pool of funds is invested in a portfolio of marketable investments. The value of The investors share in the fund is denominated by units. The value of the units

who earn a fee for their services, from the fund. the portfolio is updated every day. changes with change in the portfolios value, every day. The value of one unit of investment is called the Net Asset Value or NAV.

2. HISTORY OF THE INDIAN MUTUAL FUND INDUSTRY:

The mutual fund industry in India started in 1963 with the formation of Unit Trust of India, at the initiative of the Government of India and Reserve Bank the. The history of mutual funds in India can be broadly divided into four distinct phases. First Phase: 1964-1987 An Act of Parliament established Unit Trust of India (UTI) on 1963. It was set up by the Reserve Bank of India and functioned under the Regulatory and administrative control of the RBI. In 1978 UTI was de-linked from the RBI and the Industrial Development Bank of India (IDBI) took over the regulatory and administrative control in place of RBI. The first scheme launched by UTI was Unit Scheme 1964. At the end of 1988 UTI had Rs.6,700 crores of AUM. Second Phase: 1987-1993 (Entry of Public Sector Funds) In 1987 marked the entry of non- UTI, public sector mutual funds set up by public sector banks and Life Insurance Corporation of India (LIC) and General Insurance Corporation of India (GIC). SBI Mutual Fund was the first non- UTI Mutual Fund established in June 1987. Third Phase: 1993-2003 (Entry of Private Sector Funds) With the entry of private sector funds in 1993, a new era started in the Indian mutual fund industry, giving the Indian investors a wider choice of fund families. Also, 1993 was the year in which the first Mutual Fund Regulations came into being, under which all mutual funds, except UTI were to be registered and governed. The erstwhile Kothari Pioneer (now merged with Franklin Templeton) was the first private sector mutual fund registered in July 1993. The industry now functions under the SEBI (Mutual Fund) Regulations 1996.As at the end of January 2003; there were 33 mutual funds with total assets of Rs.
6

1,21,805 crores. The Unit Trust of India with Rs.44,541 crores of assets under management was way ahead of other mutual funds. Fourth Phase Since February 2003 In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was bifurcated into two separate entities. One is the Specified Undertaking of the Unit Trust of India with assets under management of Rs.29, 835 crores as at the end of January 2003, representing broadly, the assets of US 64 scheme, assured return and certain other schemes.The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered with SEBI and functions under the Mutual Fund Regulations.

3. MUTUAL FUND STRUCTURE

7

The Structure Consists The structure of mutual funds in India is governed by the SEBI Regulations, 1996. These regulations make it mandatory for mutual funds to have a 3-tier structure of SponsorsTrustee-AMC (Asset Management Company). The Sponsor is the promoter of mutual fund, and appoints the Trustee. The Trustees are responsible to the investors in the mutual funds, and appoint the AMC for managing the investment portfolio. The AMC is the
8

business face of the mutual funds, as it manages all the affairs of mutual funds. The mutual funds and AMC have to be registered by the SEBI. Sponsor Sponsor is the person who acting alone or in combination with another body corporate establishes a mutual fund. Sponsor must contribute at least 40% of the net worth of the Investment Managed and meet the eligibility criteria prescribed under the Securities and Exchange Board of India (Mutual Funds) Regulations, 1996.The Sponsor is not responsible or liable for any loss or shortfall resulting from the operation of the Schemes beyond the initial contribution made by it towards setting up of the Mutual Fund Trust The Mutual Fund is constituted as a trust in accordance with the provisions of the Indian Trusts Act, 1882 by the Sponsor. The trust deed is registered under the Indian Registration Act, 1908. Trustee Trustee is usually a company (corporate body) or a Board of Trustees (body of individuals). The main responsibility of the Trustee is to safeguard the interest of the unit holders and inter-alia ensure that the AMC functions in the interest of investors and in accordance with the Securities and Exchange Board of India (Mutual Funds) Regulations, 1996, the provisions of the Trust Deed and the Offer Documents of the respective Schemes. At least 2/3rd directors of the Trustee are independent directors who are not associated with the Sponsor in any manner. Asset Management Company (AMC) The AMC is appointed by the Trustee as the Investment Manager of the Mutual Fund. The AMC is required to be approved by the Securities and Exchange Board of India (SEBI) to
9

act as an asset management company of the Mutual Fund. At least 50% of the directors of the AMC are independent directors who are not associated with the Sponsor in any manner. The AMC must have a net worth of at least 10 crores at all times. Registrar and Transfer Agent The AMC if so authorized by the Trust Deed appoints the Registrar and Transfer Agent to the Mutual Fund. The Registrar processes the application form, redemption requests and dispatches account statements to the unit holders. Custodian A custodian handles the investment back office of a mutual fund. Its responsibilities include receipt and delivery of securities, collection of income, distribution of dividends, and segregation of assets between schemes. The sponsor of a mutual fund cannot act as a custodian to the fund. For example, Deutsche Bank is a custodian, but it cannot service Deutsche Mutual Fund, its mutual fund arm. Depository Indian capital markets are moving away from having physical certificates for securities, to ownership of these securities in dematerialized form with a Depository.

10

4.MUTUAL FUND OPERATION Mutual Fund Operation Flow Chart Fund managers

investors Invest in Pass to Investor stock &securities Generate return

11

5.TYPES OF MUTUAL FUND A Mutual Fund may float several schemes, which may be classified on the basis of its structure, its investment objectives and other objectives. Open Ended Schemes As the name implies the size of the scheme (fund) is open i.e. not specified or predetermined. Entry to the fund is always open, the investor who can subscribe at anytime. Such fund stands ready to buy or sell its securities at anytime. The key feature of Openended schemes is Liquidity. It implies that the capitalization of the fund is constantly changing as investors sell or buy their shares. Further, the shares or units are normally not traded on the stock exchange but are repurchased by the funds at announced rates. Openended schemes have comparatively better liquidity despite the fact that these are not listed. The reason is that investors can any time approach mutual fund for sale of such units. No intermediaries are required. Moreover, the realizable amount is certain since repurchase is at a price based on declared net asset value (NAV). The portfolio mix of such schemes has to be investments, which are actively traded in the market. Otherwise it will not be possible to calculate NAV. This is the reason that generally open-ended schemes are equity based. In Open-ended schemes, the option of dividend reinvestment is available. Close-Ended Schemes A Close ended schemes have a definite period after which their shares/units are redeemed. The scheme is open for subscription only during a specified period at the time of launch of a scheme. Investors can invest in the scheme at the time of the initial public
12

issue and thereafter they can buy or sell the units of the scheme on the stock exchanges where the units are listed. In order to provide an exit route to the investors, some closeended funds give an option of selling back the units to the mutual fund through periodic repurchase at NAV related prices. In these types of schemes, the size of the fund kept to be constant. SEBI regulations stipulate that at least one of the two exit routes is provided to the investor i.e. either repurchase facility or through listing on stock exchanges. These mutual funds schemes disclose NAV generally on weekly basis.

Interval schemes Interval Schemes combine the features of both open-ended and close-ended schemes. They are open for sale or redemption during pre-determined intervals at NAV based prices.

Mutual Fund schemes by Investment Objectives: EQUITY FUNDS These funds invest a major part of their corpus in equities. The composition of the fund may vary from scheme to scheme and the fund managers outlook on various scrips. The Equity Funds are sub-classified depending upon their investment objective, as follows:
1.

Growth Fund: Aim to provide capital appreciations over the medium to long term.

These schemes normally invest a majority of their funds in equities and are willing to bear

13

short term decline in value for possible future appreciation. These schemes are not for investors seeking regular income or needing their money back in the short-term
2.

Diversified Equity Fund: Diversified equity funds are the most popular among

investors. They invest in many stocks across many sectors, and because they have the freedom to chop and churn their portfolios as they like, diversified equity funds are a good proxy to the stock market. If a general exposure to equities is what you want, they are a good option. They can invest in all listed stocks, and even in unlisted stocks. They can invest in which ever sector they like, in what ever ratio they like.
3.

Equity Linked Savings Schemes (ELSS): Equity linked savings schemes

(ELSS) are diversified equity funds that additionally offer income tax benefits to individuals. ELSS is one of the many section 80c instruments, along with the more popular debt options like the PPF, NSC and infrastructure bonds. In this Section 80c grouping. ELSS is unique. Being the only instrument to offer a total equity exposure.
4.

Index Fund: An index fund is a diversified equity fund; with a difference- a fund

manager has absolutely no say in stock selection. At all times, the portfolio of an index fund mirrors an index, both in its choice of stocks and their percentage holding. As of March 2004, equity index funds tracked either the Sensex or the Nifty. So, an index fund that mirrors the Sensex will invest only in the 30 Sensex stocks, which too in the same proportion as their weight age in the index.
5.

Sector Fund: Sector funds invest in stocks from only one sector, or a handful of

sectors. The objective is to capitalize on the story in the sectors, and offer investors a window to profit from such opportunities. Its a very narrow focus, because of which sector funds are considered the riskiest among all equity funds.

14

6.

Mid Cap Fund: These are diversified funds that target companies on the fast

growth trajectory. In the long run, share prices are driven by growth in a companys turnover and profits. Market players refer to them as mid-sized companies and mid-cap stocks with size in this context being benchmarked to a companys market value. So, while a typical large cap stock would have a market capitalization of over Rs 1,000 crores, a midcap stock would have a market value of Rs 250-2,000 crores. DEBT FUNDS These Funds invest a major portion of their corpus in debt papers. Government authorities, private companies, banks and financial institutions are some of the major issuers of debt papers. By investing in debt instruments, these funds ensure low risk and provide stable income to the investors. Debt funds are further classified as:
1. Gilt Funds: Invest their corpus in securities issued by Government, popularly

known as GOI debt papers. These Funds carry zero Default risk but are associated with Interest Rate risk. These schemes are safer as they invest in papers backed by Government.

2. Income Funds: Income funds aim to maximize debt returns for the medium to

longer term. Invest a major portion into various debt instruments such as bonds, corporate debentures and Government securities.

3. MIPs: Invests around 80% of their total corpus in debt instruments while the rest of

the portion is invested in equities. It gets benefit of both equity and debt market. These scheme ranks slightly high on the risk-return matrix when compared with other debt schemes.
15

4. Short Term Plans (STPs): Meant for investors with an investment horizon of 3-6

months. These funds primarily invest in short term papers like Certificate of Deposits (CDs) and Commercial Papers (CPs). Some portion of the corpus is also invested in corporate debentures.

5. Liquid Funds: Also known as Money Market Schemes, These funds are meant to

provide easy liquidity and preservation of capital. These schemes invest in shortterm instruments like Treasury Bills, inter-bank call money market etc. These funds are meant for short-term cash management of corporate houses and are meant for an investment horizon of 1day to 3 months. These schemes rank low on risk-return matrix and are considered to be the safest amongst all categories of mutual funds.

6. Floating Rate Funds: These income funds are more insulated from interest rate

than their conventional peers. In other words, interest rate changes, which cause the NAV of a conventional debt fund to go up or down, have little, or no, impact on NAVs of floating rate funds.

BALANCED FUNDS These funds, as the name suggests, are a mix of both equity and debt funds. They invest in both equities and fixed income securities, which are in line with pre-defined investment objective of the scheme. These schemes aim to provide investors with the best of both the worlds. Equity part provides growth and the debt part provides stability in returns. Each category of funds is backed by an investment philosophy, which is pre-defined in the objectives of the fund. The investor can align his own investment needs with the funds objective and invest accordingly.
16

HYBRID FUNDS:1. Growth and Income Fund: Strike a balance capital appreciation and income for

the investors. In these funds portfolio is a mix between companies with good dividend paying record and those with potential capital appreciation. These funds are less risky than growth funds bit more than income funds.

2. Asset Allocation Fund: These funds follow variable asset allocation policy. These

move in an out of an asset class (equity, debt, money market or even non-financial assets). Asset allocation funds are those, which follow more stable allocation policies like balanced funds. Those, which flexible allocation policies, are like aggressive speculative funds.

17

6.ADVANTAGES OF MUTUAL FUND

Affordability

Diversification

Regulations

Variety

Tax Benefits

Professional management

Mutual Funds offer several benefits to an investor that are unmatched by the other investment options. Last six years have been the most turbulent as well as exiting ones for the industry. New players have come in, while others have decided to close shop by either selling off or merging with others. Product innovation is now pass with the game shifting to performance delivery in fund management as well as service. Those directly associated with the fund management industry like distributors, registrars and transfer agents, and even the regulators have become more mature and responsible.
1. Affordability : Small investors with low investment fund are unable to invest in

high-grade or blue chip stocks. An investor through Mutual Funds can be benefited from a portfolio including of high priced stock.
2. Diversification : Investors investment is spread across different securities

(stocks, bonds, money market, real estate, fixed deposits etc.) and different sectors (auto, textile, IT etc.). This kind of a diversification add to the stability of returns, reduces the risk for example during one period of time equities might
18

under perform but bonds and money market instruments might do well do well and may protect principal investment as well as help to meet return objectives.
3. Variety : Mutual funds offer a tremendous variety of schemes. This variety is

beneficial in two ways: first, it offers different types of schemes to investors

4.

Professional Management: Mutual Funds employ the services of experienced

and skilled professionals and dedicated investment research team. The whole team analyses the performance and balance sheet of companies and selects them to achieve the objectives of the scheme.
5. Tax Benefits: Depending on the scheme of mutual funds, tax shelter is also

available. As per the Union Budget-99, income earned through dividends from mutual funds is 100% tax free. Under ELSS of open-ended equity-oriented funds an exemption is provided up to Rs. 100,000/- under section 80C.
6. Regulation: All Mutual Funds are registered with SEBI and they function within

the provisions of strict regulations designed to protect the interests of investors. The operations of Mutual Funds are regularly monitored by SEBI.

19

7. DISADVANTAGES OF MUTUAL FUND:

The following are the disadvantages of investing through mutual fund:

No control over cost: Since investors do not directly monitor the funds operations, they cannot control the costs effectively. Regulators therefore usually limit the expenses of mutual funds.

No tailor-made portfolio: Mutual fund portfolios are created and marketed by AMCs, into which investors invest. They cannot made tailor made portfolio. Managing a portfolio of funds: As the number of funds increase, in order to tailor a portfolio for himself, an investor may be holding portfolio funds, with the costs of monitoring them and using hem, being incurred by him.

Delay in Redemption: The redemption of the funds though has liquidity in 24hours to 3 days takes formal application as well as needs time for redemption. This becomes cumbersome for the investors.

Non-availability of loans: Mutual funds are not accepted as security against loan. The investor cannot deposit the mutual funds against taking any kind of bank loans though they may be his assets.

20

8.NET ASSET VALUE

Net Asset Value (NAV) The net asset value of the fund is the cumulative market value of the assets fund net of its liabilities. In other words, if the fund is dissolved or liquidated, by selling off all the assets in the fund, this is the amount that the shareholders would collectively own. This gives rise to the concept of net asset value per unit, which is the value, represented by the ownership of one unit in the fund. It is calculated simply by dividing the net asset value of the fund by the number of units. However, most people refer loosely to the NAV per unit as NAV, ignoring the "per unit". We also abide by the same convention. Definition of NAV Net Asset Value, or NAV, is the sum total of the market value of all the shares held in the portfolio including cash, less the liabilities, divided by the total number of units outstanding. Thus, NAV of a mutual fund unit is nothing but the 'book value.' Calculation of NAV The most important part of the calculation is the valuation of the assets owned by the fund. Once it is calculated, the NAV is simply the net value of assets divided by the number of units outstanding. The detailed methodology for the calculation of the asset value is given below.
21

Asset value is equal to Sum of market value of shares/debentures + Liquid assets/cash held, if any + Dividends/interest accrued Amount due on unpaid assets Expenses accrued but not paid Other liabilities NAV per unit = -----------------------------------------------------------------No. of units outstanding of the scheme Details on the above items For liquid shares/debentures, valuation is done on the basis of the last or closing market price on the principal exchange where the security is traded For illiquid and unlisted and/or thinly traded shares/debentures, the value has to be estimated. For shares, this could be the book value per share or an estimated market price if suitable benchmarks are available. For debentures and bonds, value is estimated on the basis of yields of comparable liquid securities after adjusting for illiquidity. The value of fixed interest bearing securities moves in a direction opposite to interest rate changes Valuation of debentures and bonds is a big problem since most of them are unlisted and thinly traded. This gives considerable leeway to the AMCs on valuation and some of the AMCs are believed to take advantage of this and adopt flexible valuation policies depending on the situation.

22

Interest is payable on debentures/bonds on a periodic basis say every 6 months. But, with every passing day, interest is said to be accrued, at the daily interest rate, which is calculated by dividing the periodic interest payment with the number of days in each Period. Thus, accrued interest on a particular day is equal to the daily interest rate multiplied by the number of days since the last interest payment date. Usually, dividends are proposed at the time of the Annual General meeting and become due on the record date. There is a gap between the dates on which it becomes due and the actual payment date. In the intermediate period, it is deemed to be "accrued". Expenses including management fees, custody charges etc. are calculated on a daily basis. NAV and its impact on the returns We feel that a MF with lower NAV will give better returns. This again is due to the wrong perception about NAV. An example will make it clear that returns are independent of the NAV. Say, you have Rs 10,000 to invest. You have two options, wherein the funds are same as far as the portfolio is concerned. But say one Fund X has an NAV of Rs 10 and another Fund Y has NAV of Rs 50. You will get 1000 units of Fund X or 200 units of Fund Y. After one year, both funds would have grown equally as their portfolio is same, say by 25%. Then NAV after one year would be Rs 12.50 for Fund X and Rs 62.50 for Fund Y. The value of your investment would be 1000*12.50 = Rs 12,500 for Fund X and 200*62.5 = Rs 12,500 for Fund Y. Thus your returns would be same irrespective of the NAV. It is quality of fund, which would make a difference to your returns. In fact for equity shares also broadly this logic would apply. Misconception about NAV
23

This situation arises from the perception that a fund at Rs 10 is cheaper than say Rs 15 or Rs 100. However, this perception is totally wrong and investors would be much better off once they appreciate this fact. Two funds with same portfolio are same, no matter what their NAV is. NAV is immaterial. Why people carry this perception is because they assume that the NAV of a MF is similar to the market price of an equity share. This, however, is not true.

24

9. BASIC CONCEPTS OF LOADS :

1. Entry Load: The load charged at the time of investment is known as entry load. Its

meant to cover the cost that the AMC spends in the process of acquiring subscribers commission payable to brokers, advertisements, register expenses etc. The load is recovered by way of charging a sale price higher than the prevailing NAV.
2. Exist Load: Some AMC do not charge an entry load but they charged an exist load

i.e., they deduct a load before paying out the redemption proceeds. Psychologically, investors are much more willing to pay exist loads as compared to entry loads.
3. Unit: Units mean the investment of the unit holders in a scheme. Each unit

represents one undivided share in the assets of a scheme. The value of each unit changes, depending on the performance of the fund.

MUTUAL FUND PLAYERS The Indian mutual fund industry is mainly divided into three kinds of categories. These categories include public sector players, nationalized banks and private sector and foreign players. UTI Mutual Fund was one of the leading Mutual Fund companies in India till May 2006 with a corpus of more than Rs.31, 000 Crore and it is the public sector mutual fund. Bank of Baroda, Punjab National Bank, Can Bank and SBI are the major nationalized banks mutual fund. At present mutual fund industry is mainly dominated by private and foreign sector players which include major players like Prudential ICICI Mutual Fund, HDFC Mutual Fund, Reliance Mutual Fund etc. are private sector mutual funds players while Franklin

25

Templeton etc. are major foreign mutual fund players. At present there are more than 33 players operating in Indian. The brief introduction of major players is given as follows.

Birla Sun Life Mutual Fund Birla Sun Life Mutual Fund is the joint venture of Aditya Birla Group and Sun Life Financial. Sun Life Financial is a global organization evolved in 1871 and is being represented in Canada, the US, the Philippines, Japan, Indonesia and Bermuda apart from India. Birla Sun Life Mutual Fund follows a conservative long-term approach to investment. Recently it crossed AUM of Rs. 10,000 Crore. Bank of Baroda Mutual Fund Bank of Baroda Mutual Fund or BOB Mutual Fund was setup on October 30, 1992 under the sponsorship of Bank of Baroda. BOB Asset Management Company Limited is the AMC of BOB Mutual Fund and was incorporated on November 5, 1992. Deutsche Bank AG is the custodian. HDFC Mutual Fund HDFC Mutual Fund was setup on June 30, 2000 with two sponsors namely Housing Development Finance Corporation Limited and Standard Life Investments Limited. HSBC Mutual Fund HSBC Mutual Fund was setup on May 27, 2002 with HSBC Securities and Capital Markets (India) Private Limited as the sponsor. Board of Trustees, HSBC Mutual Fund acts as the Trustee Company of HSBC Mutual Fund. ING Vysya Mutual Fund ING Vysya Mutual Fund was setup on February 11, 1999 with the same named Trustee Company. It is a joint venture of Vysya and ING. The AMC, ING Investment Management (India) Pvt. Ltd. was incorporated on April 6, 1998.
26

Prudential ICICI Mutual Fund The mutual fund of ICICI is a joint venture with Prudential PLC of America; one of the largest life insurance companies in the US of A. Prudential ICICI Mutual Fund was setup on 13th of October 1993 with two sponsors, Prudential PLC. and ICICI Ltd. The Trustee Company formed is Prudential ICICI Trust Ltd. and the AMC is Prudential ICICI Asset Management Company Limited incorporated on 22nd of June 1993. Sahara Mutual Fund Sahara Mutual Fund was set up on July 18, 1996 with Sahara India Financial Corporation Ltd. as the sponsor. Sahara Asset Management Company Private Limited incorporated on August 31, 1995 works as the AMC of Sahara Mutual Fund. The paid-up capital of the AMC stands at Rs 25.8 crore.

State Bank of India Mutual Fund State Bank of India Mutual Fund is the first Bank sponsored Mutual Fund to launch offshore fund, the India Magnum Fund with a corpus of Rs. 225 cr. approximately. Today it is the largest Bank sponsored Mutual Fund in India. They have already launched 35 Schemes out of which 15 have already yielded handsome returns to investors. State Bank of India Mutual Fund has more than Rs. 5,500 Crore as AUM. Now it has an investor base of over 8 Lakhs spread over 18 schemes. Tata Mutual Fund Tata Mutual Fund (TMF) is a Trust under the Indian Trust Act, 1882. The sponsor for Tata Mutual Fund is Tata Sons Ltd., and Tata Investment Corporation Ltd. The investment manager is Tata Asset Management Limited and its Tata Trustee Company Pvt. Limited.
27

Tata Asset Management Limited's is one of the fastest in the country with more than Rs. 7,703 Crore (as on April 30, 2005) of AUM. Kotak Mahindra Mutual Fund Kotak Mahindra Asset Management Company (KMAMC) is a subsidiary of KMBL. It is presently having more than 1,99,818 investors in its various schemes. KMAMC started its operations in December 1998. Kotak Mahindra Mutual Fund offers schemes catering to investors with varying risk - return profiles. It was the first company to launch dedicated gilt scheme investing only in government securities.

Reliance Mutual Fund Reliance Mutual Fund (RMF) was established as trust under Indian Trusts Act, 1882. The sponsor of RMF is Reliance Capital Limited and Reliance Capital Trustee Co. Limited is the Trustee. It was registered on June 30, 1995 as Reliance Capital Mutual Fund, which was changed on March 11, 2004. Reliance Mutual Fund was formed for launching of various schemes under which units are issued to the Public with a view to contribute to the capital market and to provide investors the opportunities to make investments in diversified securities. Standard Chartered Mutual Fund Standard Chartered Mutual Fund was set up on March 13, 2000 sponsored by Standard Chartered Bank. The Trustee is Standard Chartered Trustee Company Pvt. Ltd. Standard Chartered Asset Management Company Pvt. Ltd. is the AMC which was incorporated with SEBI on December 20,1999. Franklin Templeton India Mutual Fund The group, Franklin Templeton Investments is a California (USA) based company with a global AUM of US$ 409.2 bn. (as of April 30, 2005). It is one of the largest financial
28

services groups in the world. Investors can buy or sell the Mutual Fund through their financial advisor or through mail or through their website. They have Open end Diversified Equity schemes, Open end Sector Equity schemes, Open end Hybrid schemes, Open end Tax Saving schemes, Open end Income and Liquid schemes, Closed end Income schemes and Open end Fund of Funds schemes to offer. Morgan Stanley Mutual Fund India Morgan Stanley is a worldwide financial services company and its leading in the market in securities, investment management and credit services. Morgan Stanley Investment Management (MISM) was established in the year 1975. It provides customized asset management services and products to governments, corporations, pension funds and nonprofit organizations. Its services are also extended to high net worth individuals and retail investors. In India it is known as Morgan Stanley Investment Management Private Limited (MSIM India) and its AMC is Morgan Stanley Mutual Fund (MSMF). This is the first close end diversified equity scheme serving the needs of Indian retail investors focusing on a long-term capital appreciation.

Escorts Mutual Fund Escorts Mutual Fund was setup on April 15, 1996 with Escorts Finance Limited as its sponsor. The Trustee Company is Escorts Investment Trust Limited. Its AMC was incorporated on December 1, 1995 with the name Escorts Asset Management Limited. Benchmark Mutual Fund Benchmark Mutual Fund was setup on June 12, 2001 with Niche Financial Services Pvt. Ltd. as the sponsor and Benchmark Trustee Company Pvt. Ltd. as the Trustee Company. Incorporated on October 16, 2000 and headquartered in Mumbai, Benchmark Asset Management Company Pvt. Ltd. is the AMC. Canara bank Mutual Fund
29

Canara bank Mutual Fund was setup on December 19, 1987 with Canara Bank acting as the sponsor. Can bank Investment Management Services Ltd. incorporated on March 2, 1993 is the AMC. The Corporate Office of the AMC is in Mumbai. LIC Mutual Fund Life Insurance Corporation of India set up LIC Mutual Fund on 19th June 1989. It contributed Rs. 2 Crore towards the corpus of the Fund. LIC Mutual Fund was constituted as a Trust in accordance with the provisions of the Indian Trust Act, 1882. . The Company started its business on 29th April 1994. The Trustees of LIC Mutual Fund have appointed Jeevan Bima Sahayog Asset Management Company Ltd as the Investment Managers for LIC Mutual Fund. GIC Mutual Fund GIC Mutual Fund, sponsored by General Insurance Corporation of India (GIC), a Government of India undertaking and the four Public Sector General Insurance Companies, viz. National Insurance Co. Ltd (NIC), The New India Assurance Co. Ltd. (NIA), The Oriental Insurance Co. Ltd (OIC) and United India Insurance Co. Ltd. (UII) and is constituted as a Trust in accordance with the provisions of the Indian Trusts Act, 1882.

COMPANY PROFILE
1. HISTORY NJ IndiaInvest Pvt. Ltd. is one of the leading advisors and distributors of financial products and services in India. Established in year 1994, NJ has over a decade of rich exposure in financial investments space and portfolio advisory services. From a humble
30

beginning, NJ over the years has evolved out to be a professionally managed, quality conscious and customer focussed financial / investment advisory & distribution firm. NJ prides in being a professionally managed, quality focused and customer centric organisation. The strength of NJ lies in the strong domain knowledge in investment consultancy and the delivery of sustainable value to clients with support from cutting-edge technology platform, developed in-house by NJ. At NJ we believe in

having single window, multiple solutions that are integrated for simplicity and sapience making innovations, accessions, value-additions, a constant process providing customers with solutions for tomorrow which will keep them above the curve, today

NJ has over INR 30 billion* of mutual fund assets under advice with a wide presence in over 60 locations* in 15 states* in India. The numbers are reflections of the trust, commitment and value that NJ shares with its clients. NJ Wealth Advisors, a division of NJ, focuses on providing financial planning and portfolio advisory services to premium clients of high net-worth. At NJ Wealth Advisors, we have developed processes that focus on providing the best in terms of the advice and the ongoing management of your portfolio and financial plans. At NJ, our experience, knowledge and understanding enables us to provide you with the expected value, in an enhanced way. As a leading player in the industry, we continue to successfully meet the expectations of our clients, through meaningful and comprehensive solutions offered by NJ Wealth Advisors

2.VISION & MISSION OF NJ India invest

Vision

To be the leader in our field of business through,

Total Customer Satisfaction Commitment to Excellence

31

Determination to Succeed with strict adherence to compliance Successful Wealth Creation of our Customers

Mission

Ensure creation of the desired value for our customers, employees and associates, through constant improvement, innovation and commitment to service & quality. To provide solutions which meet expectations and maintain high professional & ethical standards along with the adherence to the service commitments 3.PHILOSOPHY At NJ our Service and Investing philosophy inspire and shape the thoughts, beliefs, attitude, actions and decisions of our employees. If NJ would resemble a body, our philosophy would be our spirit which drives our body. Service Philosophy: Our primary measure of success is customer satisfaction We are committed to provide our customers with continuous, long-term improvements and value-additions to meet the needs in an exceptional way. In our efforts to consistently deliver the best service possible to our customers, all employees of NJ will make every effort to:

think of the customer first, take responsibility, and make prompt service to the customer a priority deliver upon the commitments & promises made on time anticipate, visualize, understand, meet, exceed our customers needs bring energy, passion & excellence in everything we do be honest and ethical, in action & attitude, and keep the customers interest supreme strengthen customer relationships by providing service in a thoughtful & proactive manner and meet the expectations, effectively

Investing Philosophy: We aim to provide Need-based solutions for long-term wealth creation

32

We aim to provide all customers of NJ, directly or indirectly, with true, unbiased, need-based solutions and advice that best meets their stated & un-stated needs. In our efforts to provide quality financial & investment advice, we believe that

Clients want need-based solutions, which fits them Long-term wealth creation is simple and straight Asset-Allocation is the ideal & the best way for long-term wealth creation Educating and disclosing all the important facets which the customer needs to be aware of, is important The solutions must be unbiased, feasible, practical, executable, measurable and flexible Constant monitoring and proper after-sales service is critical to complete the ongoing process

At NJ our aim is to earn the trust and respect of the employees, customers, partners, regulators, industry members and the community at large by following our service and investing philosophy with commitment and without exceptions.

4.SERVICE STANDARDS Service in words, service in action Service is the key to unlocking customer satisfaction, which again is key for sustainability of any business. At NJ we understand this very well. NJ has set strict processes in place to
33

deliver quality services to customers. At NJ strict quality service standards are set and a well-defined process is established and followed religiously by our quality customer service teams. Performance is evaluated on a frequent basis and glitches are ironed out. But quality service also involves quality people in addition to processes. NJ gives significant focus to the proper training and development of the people involved in the service delivery chain. Further we,

Have well-defined "Privacy Policy" to keep clients information confidential & internal audits done on the same at regular intervals Receive various statistics which are analyzed on an ongoing basis to improve the service standards

We are committed to improve and enhance our services and undertake new service initiatives. Such and other services differentiate us with other service providers in the industry. Our Service Commitments The service commitments are to guide the actions of the people at NJ. Clearly stated, customers can freely communicate any such actions/events wherein they feel that any of the following commitments have been breached / compromised. At NJ we desire to honour our commitments at all points of time and to all our customers without any bias.

To provide customer-focused need-based valued services To provide reliable, accurate and timely information To maintain all records in privacy To optimize services/benefits at least justifiable cost To develop and grow the customers business To provide constructive after sales service To honour our service commitments

5.PRODUCTS Life Vista Life is counted not in years, but in moments. Moments of truth, joy, achievement and satisfaction. Of peace, tranquility, and freedom. At NJ, we bring such moments to life. Connecting Goals
34

Life Vista is for individuals who are looking for goal oriented planning. The client would typically have a family, with multiple goals directed at meeting the obligations/goals in life. Meeting obligations like education and marriage of children, meeting basic needs like purchase of property, or business assets, would ideally be on agenda for such clients. Retirement planning would also be an important goal in life along with securing the future for those dependent. Process of Connecting Goals

With Life Vista we take the onus to help you achieve your goals in life. Our team would undertake a detailed financial planning exercise for you. An ideal personalized, financial plan would then be recommended after detailed study. The team would then constantly monitor the progress of your plan. Any changes in the environment that may happen during the interim period would be incorporated into your plan. At Life Vista our objective is to connect you with your goals and your dreams with reality.

How we can help you We will do a detailed study of your goals and objectives in life and would help you by devising a comprehensive plan to help you achieve them. We would also regularly monitor your plans to make sure that you are always on track to achieve your goals.

35

 Asset Vista Wealth is not an end. Neither is it a beginning. Wealth is a process, a journey. A journey of power, achievement and responsibility . At NJ we ensure that this journey continues and grows. Creating Wealth Asset Vista is ideal for individuals or corporates looking for portfolio management services. Typically, the client would have sizeable investments made into multiple assets and/or products. The need for Asset Vista may arise due to time constraints, the size of the investments, or the need for professional advice. The objective may be to have effective management of portfolio aimed at capital creation with capital protection at the backdrop. Process of Wealth Creation

Asset Vista sees your portfolio as a reflection of your profile aimed to fulfill the identified objectives. Asset Vista would include a detailed risk assessment and recommendation of an ideal asset allocation for you. Post asset allocation, a portfolio would be prepared and dynamically managed on an ongoing basis. Asset Vista would ensure that your portfolio is logical, strategic, and in tune with the changing environment and always on track to achieve the defined objectives. How we can help you We will seek to manage and monitor your portfolio as per your objectives and your risk profile. We would manage your portfolio the Asset Allocation way which is the most
36

effective & ideal way to manage investments. You would also have access to consolidated portfolio reports that enable you to see all your investments into multiple avenues at a single place.

6.SERVICES PROVIDED TO CLIENT As NJ Wealth Advisors Global Private Client, you get comprehensive set of services that ensure you stay informed, insightful, in command, of your investments at all times.

37

 Comprehensive Financial Planning

We all have many responsibilities and goals in our lives. We have dreams and aspirations for a better future. But quite often we are not sure as to how we will fulfill these goals and aspirations. Life changes over time. We may never be sure what today holds for us tomorrow. What if something goes wrong? How do we make sure that we get what we wish?
38

A comprehensive Financial Plan is what you need. At NJ Wealth Advisors we offer you with Comprehensive Financial Planning solutions which would involve

A detailed study of your goals Preparation of a comprehensive Financial Plan Monitoring of the Financial Plan on an on-going basis

At NJ Wealth Advisors we offer you with comprehensive Financial Planning Services under the product Life Vista.

Quality Portfolio Advisory

Making money is easy. Managing money is difficult. And managing money in todays complex financial markets with multiple products on an ongoing basis becomes even more difficult. As investors we often may feel the lack of time and energy to undertake monitoring and managing of our investments in multiple avenues. This requires both dedicated efforts and skills in portfolio management. At NJ Wealth Advisors we realise the need for quality, unbiased portfolio advisory services. At NJ we would aim to manage your portfolio with a superior, time tested and much effective way of Asset Allocation keeping in mind your risk profile. At NJ Wealth Advisors we offer you with quality Portfolio Advisory Services under the product Asset Vista.

Consolidated Reporting

Quality online Wealth Account: As a premium client you would have access to one of the best online investment accounts that offer comprehensive reports, many of which are unique in nature and give valuable insights on our investments

Our online Wealth Account covers almost all the investment avenues that you may have:

Mutual Funds All AMCs, All Schemes Direct Equity

39

Life Insurance Physical Assets Gold and Property Private Equity Business Debt Products o Bank Deposits and Company Deposits o RBI / Infrastructure Bonds o Debentures o Small Savings PPF, NSS

You would have access to Consolidated Net Asset Reports which would give you a single view of all your investments into different avenues as given above. Further, within each of the Asset class we have many more reports and utilities. Some of the reports covered are Consolidated: Consolidated Asset Allocation, Consolidated Net Asset, Interest Income, Profit & Loss Mutual Funds: Valuation, Transaction, Profit & Loss, Performance, Portfolio reports like - AMC / Sector / Equity / Credit / Debt Exposure, Weighted Average Maturity, Dividend history, etc Direct Equity: Demat accounts, Transaction, Valuation, Profit & Loss Life Insurance: Policy Report, Premium Reminder, Cash Flow Debt: Transaction, Interest Income, Maturity reports for different Asse

7. 360 ADVISORY PLATFORM NJ believes in 360 Advisory Platform philosophy

40

With this philosophy, we try to offer all possible products, services and support which an Advisor would need in his business. The support functions are generally in the following areas

Business Planning and Strategy Training and Development Self and of employees Products and Service Offerings Business Branding Marketing Sales and Development Technology Advisors Resources - Tools, Calculators, etc.. Research Communications

With this comprehensive supporting platform, the NJ Fundz Partners stays ahead of the curve in each respect compared to other Advisors/competitors in the market. Needless to say, the complete NJ Fundz offering is hard to resis

What are SIPs ? A systematic investment plan allows your clients to invest in a fund at regular intervals
41

Rather than a lump sum one time amount. SIPs are based on the principle of rupee cost averaging which makes a fall in their schemes NAV work to the investors advantage. When the NAV falls because of a fall in the market, they accumulate more units at lower rates while it restrains them from going overload in a rising market by giving them fewer units at those higher levels. Further, by staying invested for a long period of time, they profit from the appreciation equities tend to show over the long term.

MANAGEMENT
The management at NJ brings together a team of people with wide experience and knowledge in the financial services domain. The management provides direction and guidance to the whole organization. The management has strong visions for NJ as a globally respected company providing comprehensive services in financial sector.
42

The 'Customer First' philosophy is deeply ingrained in the management at NJ. The aim of the management is to bring the best to the customers in terms of Range of products and services offered Quality Customer Service

The key members of the management are: Mr. Neeraj Choksi Jt. Managing Director Mr. Jignesh Desai Jt. Managing Director Key Sales Team: Mr. Misbah Baxamusa Mr. Naveen Rathod Mr.Kulbhushan Nandwani Mr. Prashant Kakkad Key Executive Team : Mr. Shirish Patel Mr. Abhishek Dubey Mr. Vinayak Rajput Mr. Dhaval Desai Mr. Col. Dixit Mr. Tejas Soni Mr. Viral Shah Mr. Rakesh Tokarkar National Head V.P. (Sales) A.V.P. (Marketing) A.V.P. (Sales) Information Technology Business Process Operations Human Resources Administration Finance Research Compliance

COMPETITORS OF NJ
Anand Rathi-

Anand Rathi is one of the major competitors of NJ India Invest. The firm, founded in 1994 by Mr. Anand Rathi, today has a pan India presence as well as an international presence through offices in Dubai and Bangkok. AR provides a breadth of financial and advisory services including wealth management, investment banking, corporate advisory, brokerage & distribution of equities, commodities, mutual funds and insurance, structured products - all of which are supported by powerful research teams.
43

KarvyThe karvy group was formed in 1983 at Hyderabad, India, karvy ranks among the top player fields in almost all the fields it operates. Karvy computer share limited is Indias largest registrar and transfer agent with a client base of nearly 500 blue chip corporate, managing over 2 crores accounts, Karvy stock brokers limited. Karvy also works as distribution house of some AMCs. India Infoline The India Infoline group, comprising the holding company, India Infoline Limited and its wholly-owned subsidiaries, straddle the entire financial services space with offerings ranging from Equity research, Equities and derivatives trading, Commodities trading Portfolio management services, Mutual Funds, Life Insurance, Fixed deposits, Gov. Bonds and other small savings instruments to loan products and investment banking. The company has a network of 758 business locations (branches and sub-brokers) spread across 346 cities and towns. It has more than 800,00 customers.

Bajaj capital The Bajaj Capital Group is one of Indias leading Investment Advisory and Financial Planning companies. Bajaj Capital is also SEBI-approved Category I Merchant Bankers. Bajaj Capital offers Personalized investment Advisory and Financial Planning services to individual investors, corporate houses, institutional investors, Non-Residents Indians (NRIs) and High Net worth Clients, among others. Bajaj Capital offers a wide range of investment products such as mutual funds, life and general insurance, bonds, post office schemes, etc. offered by public and private and government organizations.

BONANZABonanza is a leading Financial Services & Brokerage House. It also distributes mutual funds of various AMCs.
ALL BANKS AND OTHER FINANCIAL INSTITUTIONS-

In India many banks also distributes Mutual funds of various AMCs such as Karnataka bank distributes mutual funds of Franklin Templeton. So these banks and other financial institutions are also major competitor of NJ India invest. Though these organizations are engaged in distribution of mutual funds bud most of them have a
44

different concept from NJ India invest they are selling Mutual funds directly to the investors whereas NJ India invest distributes Mutual funds of all the AMCs indirectly (through its channel partners) except of four cities

S.W.O.T. Analysis of NJ INDIA INVEST

STRENGTHS The biggest strength of the organization is the;
Money power, which makes them ignorant about gestation period. Brand image, business experience and innovative products.

45

 The agents are very selectively chosen have excellent communication

skills. Service quality which is the crux of their mission. WEAKNESS High target for financial advisor and sales departments. Many competitors in market offer same products by the little difference in the offering. Sustainable to risk associated with investments in money market.

OPPORTUNITY Huge market is literally untapped; out of estimated 320 million only 20% of population has investment in mutual fund industry. Equity and ELSS schemes, contribute an estimated market potential of approximately $15 billion.

THREATS

Entry of many other private player companies with equally strong experience and financial strength of foreign partners making the competition difficult and saturating the urban market. Current govt. policies which do not encourage gross domestic saving. If the tax liability of service class rises the customer will have little money to invest.

RESEARCH METHODOLOGY
1. RESEARCH PROBLEM: To know investors behavior regarding mutual fund as an investment avenue. 2. RESEARCH OBJECTIVES (PRIMARY) :
46

To know investors behavior regarding mutual fund as an investment avenue. RESEARCH OBJECTIVES (SECONDARY) To identify the objectives of the investors for investing in a mutual fund. To identify the investment patterns of investors. To find out which scheme is better according to investors. To study investors perceptions about level of satisfaction while investing in mutual funds. 3. RESEARCH PLAN : DATA SOURCE We have used primary data source to collect the data regarding investors behavior for mutual fund as an investment avenue. The survey was conducted across Chandigarh. RESEARCH APPROACH Survey approach was under taken to know the behavior of investor regarding mutual fund as an investment avenue. RESEARCH INSTRUMENT Questionnaire was the instrument of collecting data

SAMPLING PLAN Sample unit: All the investors who are occasionally or regularly investing in financial assets and nonfinancial assets

Sample size:
47

Survey population comprises of the total reputed businessman, Professionals, and individual investor was approx 100. Sampling method: In this study as suggested by the company a sample of reputed Businessman, Professionals, and individual investors was selected and it was selected through nonprobability, convenience sampling method. Because all the Businessman, Professionals, and individual investors could not be interviewed as per our requirement but according to their availability and accessibility we meet them. Contact method The total sample size for survey was 100 investors by personal interview

SURVEY ANALYSIS AND INTERPRETATION :

Gender There are 16 females and 84 males as respondents
48

male female

84 16
Gender of respondents(% )
16%

males

females

84%

Q1 what is your age? AGE PARTICULARS 20-30 NO. 46

49

30-40 40-50 50-60 60-ABOVE TOTAL

16 13 14 11 100

Age of the Respondents(%)

11%

14% 46%

20-30 30-40 40-50 50-60 60-ABOVE

16%

13%

From the above table we can say that awareness for investment in youngster has been increased & thats why out of 100, 46% are youngster who do investment and they come in the age group of 20-30, then comes age group of 30-40 from which 16% people do investment and other age group are 40-50 where they do investment of 13%, 14%belongs to age group of 50-60 they do the investment, and 11%belongs to the age group of60-above they do their investment. We can say that youngsters are more careful for their investment.

50

Q2 what is your profession? PROFESSION PARTICULARS BUSINESS JOB IN PRIVATE SECTOR JOB IN PUBLIC SECTOR OTHERS TOTAL NO. 10 45 22 23 100

Profession of rspondents(% )
10% 23%
BUSINESS JOB IN PRIVATE SECTOR JOB IN PUBLIC SECTOR

22%

45%

OTHERS

Now 100 people doing investment out of which 45% people are from private sector, 22% are from public sector, 10% are having their business and 23% are others which include retired people, housewives and student. Reason for investment by all people was to secure the future and reason given by people doing the job in private was their higher salary and unsecured job.

51

Q3 Do you invest in mutual fund ? PARTICULARS YES NO TOTAL 80 20 100

investment in MF(%)
20%

YES NO

80%

From 100 people 80% of them are doing investment in mutual fund and 20% of them are not investing in mutual fund but they do investment in other sectors for which information is given in the next question.

52

Q4 If you are not investing in mutual fund then where do you invest (in proportion)? INVESTMENT PROPORTION EXCEPT MF? PARTICULARS NO INSURANCE 32.96 EQUIYTY MARKET 43.57 GOVT. SCHEME 15.63 REAL ESTATE 5.94 COMMODITIES 1.9 TOTAL 100.00 People who were not investing in mutual fund they do invest in sectors like insurance, equity market, government schemes (includes banks, bonds &other scheme ), real estate, commodities even people those who do invest in mutual fund they also invest in different sectors. Out of 100%, 43% people do invest in equity market, 33% invest in insurance, 16% in government scheme, 6% do invest in real estate and 2% do invest in commodities. People do invest in equity market due to higher returns available in it.

53

Q5 Rank the company according to your preference from top (1) to bottom (11)? RANK THE MF FROM TOP 1 TO BOTTOM 11? PARTICULARS NO RELIANCE 38 BIRLA 5 TATA 9 LOTUS 2 SBI 3 HDFC 10 ICICI 5 FRANKLIN TEMP. 3 SUNDARAM 2 UTI 2 BENCHMARK 1 NOT INVESTED 20 TOTAL 100
40 35 30 25 20 15 10 5 0
C N IA EL

38

20 9 2
TA S TU SB I

10 3
FC IC

3
P. AM

2
TI K IN T O

1
ED ST

LA

BI R

TA

IC

LO

TE

AR

IN

KL

SU

AN

People who were investing in mutual fund had given the rank to different mutual fund companies on the basis of what they think about that particular company and had given ranks to different companies. Here in this data 38% people had given reliance as 1st rank and the second highest is hdfc where 10% people has given it as 1st rank and the reasons behind giving 1st rank were their return, good credit in market and tax saving benefit.
54

FR

BE N

VE

AR

Q6 Do you compare the returns or other benefits of mutual fund schemes before investing? ANNUAL REPORT CHECKING PARTICULARS YES 75 NO 5 NOT RESPONDED 20 TOTAL 100

Annual report checking(%)

20%
YES

5%

NO NOT RESPONDED

75%

It is necessary to compare the returns and other benefits because people do invest in for higher returns so they compare with other companies also. Here 75% people compare the returns and other benefits of mutual fund scheme before as well as after investing to see how their investment is spread over in different segments.

55

Q7 which factors do you consider while investing in mutual fund? SAFETY PARTICULARS EXT. IMP. IMPORTANT NEUTRAL UNIMPORTANT EXT. UNIMP NOT RESPONDED TOTAL NO 56 10 3 1 0 30 100

Safety

30%

EXT. IMP. IMPORTANT NEUTRAL

0% 1% 3% 10%

56%

UNIMPORTANT EXT. UNIMP NOT RESPONDED

Investors consider different factors before investment and for many reasons they invest in different scheme of mutual fund. Here reason for investment is safety of their money and safety of their future so 56% people consider it ext important, while 15% people says its important for their investment.

56

Tax Saving

EXT. IMP.

37%

35%

IMPORTANT NEUTRAL UNIMPORTANT EXT. UNIMP NOT RESPONDED

1% 0% 4% 23%

Many people consider very important to invest in mutual fund to save tax or to take tax benefit. Therefore 35% people consider it as ext important to invest in tax saving scheme while 23% people consider it as important for investment,4% people are neutral about it, 0% and 1% consider it as unimportant and ext unimportant. While 37% people are not responding to it. Most probably every companies who are in mutual fund business have schemes for saving tax in these schemes generally companies do invest in govt bonds and othersgovtsschemes.

57

RETURN EARNINGS PARTICULARS NO EXT. IMP. 55 IMPORTANT 19 NEUTRAL 1 UNIMPORTANT 0 EXT. UNIMP 0 NOT RESPONDED 25 TOTAL 100

Return Earnings
25%
EXT. IMP. IMPORTANT

0% 0% 1%

NEUTRAL

55%

UNIMPORTANT EXT. UNIMP

19%

NOT RESPONDED

Generally people invest in mutual fund companies for higher returns with less risk as compare equity market and could able to earn good returns.55% people agree that they do invest in mutual fund for higher returns and consider it as ext important, 19% investors are considering it as important while 25% people are not responding to it.

58

LIQUIDITY PARTICULARS EXT. IMP. IMPORTANT NEUTRAL UNIMPORTANT EXT. UNIMP NOT RESPONDED TOTAL

NO 53 19 3 0 0 25 100

Liquidity
25%
EXT. IMP. IMPORTANT

0% 0% 3%

NEUTRAL

53%

UNIMPORTANT EXT. UNIMP NOT RESPONDED

19%

Above graph reveals that majority of the investors means 53% are giving liquidity more emphasis because by the way of open ended scheme they can any time liquid their position, 25% investors had given no response about it while 19% of the investors are giving them least importance as compare to 53% investors

59

Q8 If you are investing in mutual fund then you invest in? INVEST IN MF SCHEME WISE PARTICULARS NO OPEN ENDED SCHEME 42 CLOSE ENDED SCHEME 27 BOTH 11 NOT INVESTED 20 TOTAL 100

Investment in mutual fund scheme

NOT INVESTED BOTH CLOSE ENDED SCHEME OPEN ENDED SCHEME 0 10 20 30 40 11 27 42 50 20

There are two scheme in mutual fund 1 is open ended and another is close ended scheme, in open ended scheme after some time an investor can withdraw money at any time, while in close ended scheme the investor can withdraw after a fixed period of time. Here 42% people invest in open ended scheme while 22% people invest in close ended scheme and 11% do invest in both open ended and close ended scheme.

60

Q9 In which mutual fund schemes are you interested to invest or investing? SCHEME INTEREST TO INVEST PARTICULARS LARGE CAP 39 MID CAP 26 SMALL CAP 21 SECTORIAL FUND 16 BALANCE FUND 35 BOND FUND 2 INCOME FUND 12 GILT SCHEME 8 ELSS 23 ETF (GOLD) 12 ASIAN EQUITY FUND 5 TOTAL 199

Schme Interest to Invest

ASIAN EQUITY FUND ELSS 8 INCOME FUND 2 BALANCE FUND 16 SMALL CAP LARGE CAP 0 10 20 30 21 26 39 40 50 35 12 5 12 23

These are few schemes where the investors invest the schemes in which more no of investors invest are large cap where the return is tremendous but risk is also more, balance fund in which investment is done in equity and debt where risk is somewhat less then large cap and return is also less, then comes mid cap and small cap where risk is there but can get good return, then investment is done in equity linked saving scheme.
61

ANNEXURE-II

Questionnaire
Q1 what is your age? 1) 2) 3) 4) 5) 20-30 30-40 40-50 50-60 60-above

Q2 what is your profession? 1) 2) 3) 4) Business job in private sector job in public sector others () () () ()

Q3 Do you invest in mutual fund? 1) Yes() 2) no()

Q4 If you are not investing in mutual fund then where do you invest (in proportion)? 1) 2) 3) 4) 5) Insurance Equity market Government schemes Real estate Commodities ( ( ( ( ( ) ) ) ) )

Q5 Rank the company according to your preference from top (1) to bottom (11)? 1) 2) Reliance Birla ( ) ( ) 62

3) 4) 5) 6) 7) 8) 9) 10) 11)

Tata Lotus Sbi Hdfc Icici Franklin Templeton Sundaram Uti Benchmark

( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( )

Q6 Do you compare the returns or other benefits of mf schemes before investing? 1) Yes() 2)No()

Q7 which factors do you consider while investing in mutual fund? Scale Extremely Important important neutral unimportant 1) Safety 2) 3) 4) Tax saving Return earning Liquidity

extremely unimportant

Q8 If you are investing in mutual fund then you invest in 1) 2) Open ended scheme() Close ended scheme()

Q9 In which mf scheme are you interested to invest? 1 large cap shares () 63

2 mid cap shares 3 small cap shares 4 sectorial funds scheme 5 balance fund 6 bond funds scheme 7 income fund scheme 8 gilt scheme 9 elss 10 etf (gold) 11 Asian equity funds

() () () () () () () () () ()

Name: Address:-

Mobile No:-

FINDINGS AND RECOMMENDATIONS :

From the above analysis, I found that even though certainly not the best or deepest of markets in the world, it has ignited the growth rate in mutual fund industry to provide reasonable options for an ordinary man to invest his savings. With the help of Give more importance to safety and return attributes because Independent Financial Advisors are more concern about safety and of giving more benefit of the investments to their clients. Independent Financial Advisors who are not suggesting their clients to invest in mutual funds due to their lack of knowledge of mutual funds. So, NJ India Invest should arrange mutual fund awareness Program of their and other independent Financial Advisors on regular basis. By providing better service NJ India Invest should try to attract the Independent Financial Advisors to join with them. NJ India Invest should arrange special mutual fund awareness program for general public. So they can directly work with NJ India Invest as direct client. Majority of the Government employees take into consideration tax benefits before making any investment. So NJ India Invest should highlight tax benefits in mutual funds.
64

 NJ India Invest should launch its brand awareness campaign to be successful in Mutual fund advisory service provider o NJ India invest should also concentrate on youngster who are interested in savings so make them aware about different schemes for investment and arrange seminars for college going students, by this company gets more customers connected for long period. o Put hoardings outside the colleges making NJ INDIA known to them and try to attract them.

LIMITATION OF THE STUDY:

Every research has its own limitation and present research work is no exception to this general rule the inherent limitation of the study are as under: Interview method, which was followed in the present research work, is relatively more time consuming. In addition to this it is very expensive method, especially when spread geographic sample is taken. Questionnaire method can be used only when respondents are literate and co-operative. Sample size was 100 that are not enough to study the awareness of Independent individuals. As sampling techniques is convenient sampling so it may result in personal bias. Even respondent give bias answers. Time is main constraint of the research as we have been given project as well as study simultaneously.

65

Key Findings: Around 50% of the investors invest to maximize their returns and they are ready to take moderate risks in their investment portfolio. Most of the investors give importance to the fact that their investment should grow in value over a period of time. Growth scheme is the most preferred for investment Knowledge about mutual funds and their various schemes is moderate among investors. It is necessary to make Mutual Fund more popular in the eyes of investors as well as distributors and also cater trust which has been lost due to US-64. Most of the investors give importance to return, tax saving etc. Objectives of the investor are to get something in return for their investment and the risk they are taking. Here the objective of the investor between the age of 20-30 is to earn the higher return. While the age group above 30years concentrates on safety and tax saving and they even take care of the liquidity.

66

Conclusion
Running a successful Mutual Fund requires complete understanding of the peculiarities of the Indian Stock Market and also the psyche of the small investors. This study has made an attempt to understand the financial behavior of Mutual Fund investors in connection with the preferences of Brand (AMC), Products, Channels etc. I observed that many of people have fear of Mutual Fund. They think their money will not be secure in Mutual Fund. They need the knowledge of Mutual Fund and its related terms. Many of people do not have invested in mutual fund due to lack of awareness although they have money to invest. As the awareness and income is growing the number of mutual fund investors are also growing. Brand plays important role for the investment. People invest in those Companies where they have faith or they are well known with them. There are many AMCs in Ajmer but only some are performing well due to Brand awareness. Some AMCs are not performing well although some of the schemes of them are giving good return because of not awareness about Brand. Reliance, HDFC, SBIMF, ICICI Prudential etc. they are well known Brand, they are performing well and their Assets Under Management is larger than others whose Brand name are not well known like Principle, Sundaram, etc. Distribution channels are also important for the investment in mutual fund. Financial Advisors are the most preferred channel for the investment in mutual fund. They can change investors mind from one investment option to others.

67

BIBLIOGRAPHY
NEWS PAPERS OUTLOOK MONEY TELEVISION CHANNEL (CNBC AAWAJ) MUTUAL FUND HAND BOOK FACT SHEET AND STATEMENT WWW.MONEYCONTROL.COM WWW.AMFIINDIA.COM WWW.ONLINERESEARCHONLINE.COM WWW. MUTUALFUNDSINDIA.COM

68