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Questionnaire

Students Preferences for Business Dailies


Name of the Student:____________________ Area of Living:______________________ Name of the College:____________________ Location of the College:______________ Course: MBA BBA BBM Year:__________ Semester: _________

1. Do you read business dailies? (a) Yes 2. How do you get these dailies? (a) Own subscription

(b) No (b) College subscription

3. Choose from the following for the business daily that you read regularly. (a) Business Line (b) Business Standard (c) The Economic Times (d) The Financial Express 4. How often do you subscribe/buy for the daily mentioned above? (a) Yearly (b) Once in every three months (c) Monthly (e) As and when required (d) Daily

5. Rank the following factors according to your order of preference in buying the above marked business daily. Factors Low price Extensive coverage/content Availability Usage of good English Business vocabulary Impressive lay-out or format Others ______________ (i) Ranking

If Business Line: Tick mark your most preferred supplement of Business Line. (a) Investment World (b) Smart Buy (c) EWorld (d) Brand Line (e) Mentor (f) The New Manager (g) Life (h) Brand Quest (ii) What is the primary reason to buy this daily? (a) Low price (b) Extensive coverage/content (c) Availability (d) Usage of good English (e) Business vocabulary (f) Impressive lay-out or format (g) Others ______________

(iii)

How is your overall satisfaction with regard to the daily you read regularly? (a) Highly satisfied (b) Satisfied (c) Cant say (d) Dissatisfied (e) Highly dissatisfied

(ii)

If Business Standard: (i) Tick mark your most preferred supplement of Business Standard. (a) Markets & Investing (b) Companies & Industry (c) Banking & Finance (d) Economy & Policy (e) Opinion (f) Life & Leisure (g) Management & Marketing (h) Tech World What is the primary reason to buy this daily? (a) Low price (b) Extensive coverage/content (c) Availability (d) Usage of good English (e) Business vocabulary (f) Impressive lay-out or format (g) Others ______________ (iii) How is your overall satisfaction with regard to the daily you read regularly? (a) Highly satisfied (b) Satisfied (c) Cant say (d) Dissatisfied (e) Highly dissatisfied

(i)

If Economic Times: Tick mark your most preferred supplement of Business Standard. (a) Brand Equity (b) Corporate Dossier (c) Investors Guide (d) Sunday ET (e) Financial Times What is the primary reason to buy this daily? (a) Low price (c) Availability (e) Business vocabulary (g) Others ______________ (b) Extensive coverage/content (d) Usage of good English (f) Impressive lay-out or format

(ii)

(iii)

How is your overall satisfaction with regard to the daily you read regularly? (a) Highly satisfied (b) Satisfied (c) Cant say (d) Dissatisfied (e) Highly dissatisfied If Financial Express: Tick mark your most preferred supplement of Business Standard. (a) India Inc (b) eFE (c) FE Investor (d) Brand wagon What is the primary reason to buy this daily? (a) Low price (c) Availability (e) Business vocabulary (g) Others ______________ (b) Extensive coverage/content (d) Usage of good English (f) Impressive lay-out or format

(i)

(ii)

(iii)

How is your overall satisfaction with regard to the daily you read regularly? (a) Highly satisfied (b) Satisfied (c) Cant say (d) Dissatisfied (e) Highly dissatisfied
*** Thank You ***