LBx Journal - Location in the language of business. Check out the Summer 2011 edition http://www.lbxjournal.com/articles/lbx-summer-2011-digital-issue/260267. This is one of the articles and it connects the dots between seemingly disparate industries by looking at how location data serves as a common denominator. The article describes how location data from one industry serves as business intelligence for another industry. Craig Bachman, Principal, ITF Advisors; Alex Coidan, Senior Research Manager Tesco China and Vince Restucci, Managing Director, Agri-Data Solutions connect the dots between their respective industries.
Original Title
LBx Journal Summer 2011 Market Connections Cross Industry Views on Location Information
LBx Journal - Location in the language of business. Check out the Summer 2011 edition http://www.lbxjournal.com/articles/lbx-summer-2011-digital-issue/260267. This is one of the articles and it connects the dots between seemingly disparate industries by looking at how location data serves as a common denominator. The article describes how location data from one industry serves as business intelligence for another industry. Craig Bachman, Principal, ITF Advisors; Alex Coidan, Senior Research Manager Tesco China and Vince Restucci, Managing Director, Agri-Data Solutions connect the dots between their respective industries.
LBx Journal - Location in the language of business. Check out the Summer 2011 edition http://www.lbxjournal.com/articles/lbx-summer-2011-digital-issue/260267. This is one of the articles and it connects the dots between seemingly disparate industries by looking at how location data serves as a common denominator. The article describes how location data from one industry serves as business intelligence for another industry. Craig Bachman, Principal, ITF Advisors; Alex Coidan, Senior Research Manager Tesco China and Vince Restucci, Managing Director, Agri-Data Solutions connect the dots between their respective industries.
com // Location in the Language of Business // Summer 2011
INDUSTRIES ARE UNIUE. THEY HAVE THEIR 0WN CULTURE, VALUES, W0RK ows, nuancos, and ioquiiononts. Thoy aio tiilos unto thonsolvos with socihc valuo chains, suljoct nattoi oxoits, coitihcations, iogulations, and custonoi ioquiiononts and oxoctations. Whon conanios within industiy sognonts sook out tochnology and data ioducts, thoy always ask loi youi indus- tiy donain oxoiionco." Thoio aio voiy iactical ioasons loi staying within this wallod gaidon ol oxoiionco. Whilo tho lasics ol iunning a lusinoss aio connon acioss all industiios IT, naikoting, hnanco and accounting, ooiations, salos, hunan iosouicos, govoinnont iolations thoio aio industiy aiticulais. ;N_XRa 1\[[RPaV\[` Cross Industry Views on Location Information By Natasha Lger, Editor, LBx Journal CRAI0 BACHMANN of ITF Advisors rep- resents the Communications Industry ALEX C0IDAN of Tesco China repre- sents the Retail Industry VINCE RESTUCCI of Agri-Data Solution represents the Agribusiness Industry Tho iotail, connunications, and agiilusinoss indus- tiios aio quito dilloiont in toins ol ooiations, stiuctuio, and custonoi laso. Tho iotail lusinoss is alout ushing volunos ol ioduct thiough a hysical stoio and sholl saco otinization to individual consunois. Tho connunications (this includos toloconnunications, wiioloss, callo and sat- ollito lusinoss is alout Avoiago Rovonuo Poi Usoi (ARPU loi notwoik soivicos iovidod to individuals, iosidontial and ontoiiiso custonois. Agiilusinoss, which involvos tho io- duction, ackaging, and distiilution ol lood, is a yiold-lasod lusinoss with BzB and iotail custonois. What do thoso disaiato industiios havo in connon? Location Data! Ciaig Bachnann, Piincial, ITF Advisois, Alox Coidan, Sonioi Rosoaich Managoi, Tosco China, and Vinco Rostucci, Managing Diioctoi, Agii-Data Solution connoct tho dots lotwoon thoii iosoctivo industiios. Thoso thioo industiy AbZZN_f This article connects the dots between seemingly dispa- rate industries by looking at how location data serves as a common denominator. The article describes how location data from one industry serves as business intelligence for another industry. C This is the Xinhua Fushan Tesco China store. Courtesy of Tesco China. LBx Journal // 19 // www.lbxjournal.com // Location in the Language of Business // Summer 2011 loadois shaio thoii oisoctivos on tho connon thioad ol location data that inact thoii lusinossos. Whilo location data tontaclos oxtond quito lai, thoso connonts aio not intondod as an oxhaustivo viow ol tho connoctions, lut instoad a snashot ol sono intoisocting oints. :\PNaV\[1\[[RPaV\[1\ZZR[a`( VINCE Agribusiness products are distributed through retail outlets like Tesco, Walmart, and grocery chains. The meat cuts on the counter shown in Figure 1 at Tescos Huaian store in China probably came from 28 different farmers. Do you know where they are, and how to trace back to them? In the U.S. for example, meat sold in grocery stores may come from a single producer or single feedlot. Globally, millions of dollars in daily decisions are tied back to location informa- tion that can now avoid mass recalls and a consumer panic. ALEX Meeting your customer demand and cultural preferences is critical to success. In China, each province is a country in its own right and our ranging has to reect that. But sometimes the farms located in the North supply stores located in the East. CRAI0 For agribusiness to take advantage of location- based services, a communications infrastructure that sup- ports rural communities is critical to supporting agribusi- ness information technology transformation to improve productivity and cost savings. ALEX Theres a big overlap between the retail and the corporate real estate businesses. Putting a store in the right place is critical. When a company spends $50 -$100 million on the purchase of the land, it wants to ensure a long term ROI on that real estate. VINCE A big global problem in agribusi- ness is farmland going away. This trend is a result of a number of factors from drought to market conditions to desertication. One factor that relates to site location deci- sions is the market demand for corporate campuses and condo and home develop- ment. Corporate real estate plays a critical role in decisions to take fertile farmland out of inventory. CRAI0 Delivery of network communica- tion services from voice, video, and data to specic services such as location-based services, and feeding and caching the right media for an on-demand request are all location-sensitive, as are mobile workforce management from eld operations to inventory management. As communications networks undergo an IP (Internet Protocol) transformation and move to IPV6, and Machine to Machine (M2M) communication accelerates, tracking of transactions becomes mission critical and will require both front ofce and back ofce transformations. VINCE Weather is the critical variable in agriculture; it trumps everything and impacts the supply chain. In addition, agriculture is fuel intensive. Location-based information and services available through mobile devices and information software are critical to assisting farmers in planning more effectively, to manage costs and transport crops from the farm to a storage facility or food processor, and deliver plant nutrients to specic areas. ALEX Mobile solutions can make my job much easier to collect and analyze data on locations on the road. And Im always looking to innovate with the new data out there if it helps us identify places with potential Tesco customers. 1_\``7[Qb`a_fA\YbaV\[`(BURDNYbR1_RNaV\[:V[X A iovoiso loyalty iogian is ono whoioly tho stoio is loyal to tho custonoi, instoad ol tho custonoi loyal to tho stoio. In a iovoiso stoio loyalty iogian, tho stoio would utilizo location data on tho souico and oiigin ol lood, loi oxanlo to aloit custonois to any concoins oi iocalls, thoioly cioat- ing a ioactivo iolationshi with tho custonoi. Pioviding tho custonoi with thoii lood sond data ly stoio could also hol tho custonoi in nanaging thoii ludgot and luol costs. A iovoiso loyalty iogian ioquiios stoio location inloina- tion (iotail and ioal ostato, tho souico ol tho lood ioducts (agiilusinoss, and distiilution ol tho inloination (con- nunications. Vinco Rostucci notod, It`s tho uso ol loca- tion to dolivoi ioal valuo lack to tho consunoi as oosod to using it to soll noio stull." Alox Coidan addod, Evoiy good iotailoi should lo locusod on holing tho custonoi. FI0URE 1. C This illustrates a typical day at the Huaian Tesco store meat counter in China. Courtesy of Tesco China. C Craig Bachmann C Vince Restucci LBx Journal // 20 // www.lbxjournal.com // Location in the Language of Business // Summer 2011 C Alex Coidan A iovoiso loyalty iogian as Vinco dosciilos would lo an oxtonsion ol tho laloling initiativos cuiiontly loing undoi- takon ly Tosco stoios to iovido custonois with noio inloi- nation on tho souico ol thoii lood." Cioating custonoi oxoiionco stiatogios loi convoigod connunications (othoiwiso known as TV Evoiywhoio, Anything, Any- whoio, Anytino, tho Digital Econony, tho Connoctod Digital Woild, On Donand. is anothoi ooitunity loi cioss-industiy data analysis. As tho nolilo cultuio loconos tho now noin with snaithonos, tallots, and GPS dovicos, connunications conanios incioasingly conoto loi custonoi loyalty, and thoy aio all sooking to dovolo custonoi oxoiionco stiatogios. Thoso will invaiially doond on data analytics and dolivoiing on tho tino- and laco-donands ol connuni- cations hungiy consunois. A callo conany in Now Yoik ioducod tho high iolalility ol incioasod custonoi chuin duo to now con- otition, whon it olloiod lioo WiFi along tho LIRR (Long Island Rail Road iouto to oxisting sulsciilois. Cus- tonois lovod it! Ciaig Bachnann said, custonoi oxoiionco is tho conotitivo advantago in connunications, and whoio to laco data contois and lulhllnont contois to suoit tho io- notod oxoiionco will locono nission-ciitical docisions." EUNa7aBNXR`a\1\[[RPaaUR2\a` Tho liggost challongo to connocting tho location-data iolatod dots within an oiganization, lot alono cioss industiy, is skillod oolo in location-lasod analysis. Thoio is no shoit- ago ol oolo tiainod on goosatial soltwaio. Howovoi, thoio is an inciodillo ga lotwoon lusinoss iocoss and tochnol- ogy undoistanding. Poolo who know how to cioato and aly location solutions to lusinoss iollons aio noodod. It takos yoais to tiain oolo in-houso on tho lusinoss intol- ligonco ol location docisions," said Alox Coidan. Univoisitios aio not nooting lusinoss noods in this iosoct. Tho othoi lig challongo is industiy and oiganizational cultuio. Agiilusinoss is zo yoais lohind othoi consunoi ackagod goods lusinoss whon it conos to adoting inloi- nation tochnology, accoiding to Vinco Rostucci. Whilo thoio is a donand loi iniovod assot nanagonont, lainois don`t liko to lo tiackod, so thoio is a cultuial stigna aiound location-lasod inloination. In tho connunications indus- tiy, thoio is a iato laso and oo yoai onloddod cultuio to ovoicono. Whilo iotail and ioal ostato aio inhoiontly location-lasod lusinossos, nany nanagois and oxocutivos in othoi aits ol tho lusinoss do not havo location-lasod KPIs and thoio- loio iosist adoting a location-lasod viow to nanagonont. All agiood that dononstiating incioasod iovonuos lion location-lasod analytics is tho lastost way loi nanagonont to onliaco chango. RIGHT PRODUCT ! RIGHT STORE ! RIGHT NOW aWhere Distribution Builder service is your key to getting into more stores: ! Precise matching between your brand consumer and target retailer store clusters ! Get affordable Spectra store level analyses customized to your selling needs ! Accurate incremental sales forecasts based on consumer purchase rates by store ! Turnkey service that quickly translates your selling story into compelling customized slides CONTACT US TODAY! aWhere Inc. www.aWhere.com 303.279.9293