MADHUR DAIRY

Preface
Practical training is a one of the part of MBA programming. It gives lot of knowledge about practical application of theory, what we student of M.B.A. are supposed to; earn in our classroom. We have visited MADHUR DAIRY Gandhinagar. We are the student of management institute studding in M.B.A. in Ahmedabad CMS-Ganpat University. We are thankful to college and University knowledge by imagination but this imagination is become true through industrial visits. We have prepared this project according to my understanding & learning of management in industrial visits marketing, human resource, production, finance etc. branches of the management and their practical use in the market.

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Acknowledgement
We are thankful to Nirav Joshi sir because he is the distinguished person for allowing us the use of facility of the institute infrastructure for preparation of report. We are very much thankful to our project in charge for helping in organizing the guiding us on report preparation. We are very much thankful to MADHUR DAIRY Gandhinagar staff for providing co-operative & giving us fundamental information about project. Personally, we are gratefully to university that we had the opportunity to be involved such Industrial visit of experience of MADHUR DAIRY Gandhinagar. We are sure this report & work behind it would be appreciated by all concern. To maintain all the person who have guided helped and encouraged us by providing new information and guidance, which is difficult. We are very much thankful to company manager who gave us the permission for visiting in the company.

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INDEX
Sr. No.
1 2 3 4 5 6 7 8

Particulars
General Information Production department Human resource department Marketing department Finance department Finding Conclusion Bibliography

Page no.
2-17 18-30 31-42 43-60 61-66 67 69 71

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1.1 INTRODUCTION

Agriculture is the backbone of all the industries in the world. The agriculture plugs the most important and viral role in the developing of all the industries along with the word. Where milk and milk product are processing manufacturing is called the dairy industries. All the firms dealing in milk processing and all firms producing milk product and marketing then on a medium scale false under the dairy industries. India is called the land of farmer. Hare more then 70% people like village small towns more then 75% of people depend on the agriculture large India population in vegetarian therefore the milk product plays on an important role in providing of animal protein for the vegetarian population.

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1.2 HISTORY OF THE DAIRY

In 1970/71, as the Gandhinagar district is separated from Mehsana and Ahmedabad districts, the Gandhinagar district co-operative milk producers' union limited came into existence. The union got registered in 06/02/1971. Gandhinagar is appointed as administer by the district register (rural), Ahmedabad, Gujarat dairy development nigam limited on 08/04/1982. During the administration of the nigam, 13000-liter milk was collected by 21 milk mandlies. The administration of the "saurastra" was with Gujarat dairy development nigam due to that every dairy was getting equal payment for their milk. But due to lower return on their supply, the milk producers had appointed an advisory committee. This committee, with a view to paying satisfactory return, had repeatedly urged government to revoke the administration from nigam. As a result and by the order of the government, the milk producers' had taken over the administration of the dairy dated on 22/09/1988.

At that times when union had taken charge, the union had a net loss of 50'lakh of rupees. The total 13000 liter sale of milk was there. But putting hard affords even by maintaining the satisfactory returns to the union members of their milks supply, providing input facilities and why conservative administrative had enable union to recover the loss of rupees 50'lakh given by nigam and even recorded the profit.

Taking this into consideration, in 1993/94 chairman of union got certificate from "Rastriye udpadcta parishad" for being the best. After their consecutively in 1994/95 chairmen has got "best productivity performance Award" from the hands of former Prime Minister Shree Devgodaji. In the year 2000, union has got award of being "Bharatiya udhyog Ratne by Indian Economic Development and Research Association, new Delhi. In the same year union got "national industrial excellence from World Economics progress Society. And it is matter of pride that union got ISO 9002 certification from international organization for Standardization and HACP.

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The union has continued progressing and as a result of that today it collects nearly 166,097 liter milk daily with its 101 milk mandlies. Even the union has secured itself at pinnacle by paying highest return in paises out of every 1 rupee earned to the members. Apart from this dairy is selling nearly 60,000 liter packaged milk daily in Gandhinager region through its priors called" Kamdhenu". Today the dairy is having the capacity of 200,000 liter daily.

Madhur Dairy is selling its products like Milk, Ghee, Buttermilk, Sweets, Flavored milk and ice-cream under the brand name of "madhur. The dairy has received positive response to the products like cow milk and Ghee made up of cow milk. Taking into account the present situation and needs of customers dairy is going to put paneer and Curd under the brand name of "Madhur. Recently dairy has introduced spicy snacks and other milk products in the market. A part from monetary returns to the milk producers, union is providing Emergency veterinary treatment to the cattle, vaccine services, group insurance, seed Distribution and cattle feed. Dairy is also providing guidelines to scientific cattle upbringing and hygienic production of milk. Automatic milk collection unit is processing 75 out of 102 milk mandlies.

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1.3 COMPANY PROFILE

Name of the dairy: Gandhinagar District Co-Operative Milk producers Union LTD. Madhur Dairy, Gandhinagar. Address of the dairy Mdhur Dairy, K- Road, G.I.D.C, Sector-25, Gandhinagar -382 023. Classification based on ownership Co-operative sector Classification based on nature Manufacturing industry Manufacture of the product in a dairy Madhur Milk Madhur Ghee Madhur butter milk Madhur curds. Madhur paneer Madhur namkin

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Bankers of the Dairy Ahmedabad district Co-Operative Bank LTD, Gandhinagar.

Auditors of the Dairy Auditor (milk) Audit Office, Ahmedabad, Gandhinagar.

1.4 FORM OF ORGANISATION

There are four form of organization like sale proprietorship partnership firm. Joint stock company further classification leads to private limited and public limited government company and joint venture. "Gandhinagar District co-operative milk producers union ltd. madhur dairy, Gandhinagar. This unit is four departments. In this department like Production department, human resource department, marketing department, Finance department. In this department different manager & workers are working. The MADHUR DAIRY of location in Gandhinagar. This location of the best place & area other to easily collect the row milk of near in Gandhinagar city.

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1.5 CONTRIBIUTION OF THE UNIT TO THE INDUSTRIES

"Gandhinagar district co-operative milk producers union ltd. Madhur dairy Gandhinagar .In this unit divided into five sections. This unit divided in production department, human resource department, marketing department, finance department and veterinary department etc. This unit is producing more products like Madhur ghee, madhur butter milk, madhur curds. madhur paneer, madhur namkin. There are many dairy in business market. Many competitors of a madhur dairy in Gandhinagar city, but this dairy are standing out in the business market. This unit is not a more price in a selling to a product, otherwise more satisfaction to the customers. Madhur dairy in a best management and a better management staff, otherwise to more selling the product. In the more competitors of business market for madhur dairy, but madhur dairy is standing out in the business market.

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1.6 TIME KEEPING SYSTEM

Man factors is the most important factor of production without efficient personal the business cannot achieve it desired goals. They may be best market and best quality. The workers works in a different shift. WORKING SHIFTS Total shifts: - 3 shifts Working hours: - 8 hours / shift TIME 1ST shifts: 8.00am to 4.00 pm 2nd shifts: 4.00 pm to 12.00 pm 3rd shifts: 12.00 am to 8.00 am

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1.7 VISION & MISSION STATEMENT

A self- reliant and vibrant rural economy. Sustainable development of rural India, free form poverty and hunger. A literate and enlightened rural community who care for the conservation of natural resources & a clean Environment. Ensure safe potable water in all villages. Reduce child morality. Smile on every face Team working rather than individual City beautification Support to education & welfare institution No child labors employees in group of madhur dairy. Customers orientation and a focus on cost effectiveness, quality and services.

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1.8 ORGANIZATION CHART B.O.D Chairman M.D

Production

Personal

Marketing

Finance Department

Engineer Department

Veterinary Departmen

Department Department Department

Production Personal Manager Manager

Marketing Manager

Finance Manager

Assistant Manager

General Manager

Assistant Manager

Deputy Manager

Marketing Officer

Deputy Manager

Safety Manager

Assistant Manager

Account Officer

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1.9 BOARD OF DIRECTORS

Name Shankarsinh R. Rana Govindbhai B. Oja Nagarji B. Thakor Kantibhai M. Patel Khodaji S. Jadav Kantiji P. Thakor Ranvantsinh N. Vagela Jiluji B. Vagela Sabaji C. Makvana Jayrambhai V. Desai Yogesh T. Thakor Madhuben H. Patel Daxaben L.Patel A. K. Dhagadh M. C. Shah I. M. Purohit

Post Chairmen M. D Directors Directors Directors Directors Directors Directors Directors Directors Directors Directors Directors Directors(G.C.M.M.F) Directors(N.D.D.B) Directors( D.R Ahemedabad)

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2.1 ORGANIZATION CHART:

B.O.D Chairmen M.D Pro. Manager Pro. Officer Asst. Manager Supervisor Labors

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2.2 PRODUCTION PLANNING:

A thing in a form which can satisfy the human wants is product. The planning of a product in a MADHUR DAIRY the more sales in a product. The location in a MADHUR DAIRY is best otherwise the selling of product is more. The growth & development of a MADHUR DAIRY in day to day is more otherwise the profit in day to day is more. The location advantage is beautiful & the product is also beautiful otherwise the selling is day to day is more. The MADHUR DAIRY is produced in different product otherwise the human wants is satisfy and the satisfaction of human is more.

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[2.3] SOURCE OF RAW MATERIAL

The madhur dairy is the milk collected in the societies. This dairy is village to collect the milk from different villages and produced a final product. Madhur dairy use only milk as raw material. The raw material of a madhur dairy in polythine bags, vehicles etc.

USED ROW-MATERIAL i) Acid ii) Row milk iii) Salt iv) Sugar v) Addible colors

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MADHUR DAIRY [2.4] PRODUCTION PROCESS:

2.4 (A) PASTEURIZATION OF MILK: Filtration Pasteurization of milk Cream separate Standardization Chilling milk Reconstitution Homogenization

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MADHUR DAIRY 2.4(B) MILK PROCESSING SECTION: Collection of milk:

The milk collected in the societies is brought here in the morning and the evening by route trucks. Here the milk is graded and weighted. At that time sample is separated. Empty cans are washed by washer and then returned. The weighted milk is sent in the plants for pasteurization. Raw milk Boiling Chilling Chilling milk Pasteurized milk After pasteurization process, all milk used in different production plant. In the production plant all product produced as per the season, time and requirement. FAT TESTING PROCESS IN MILK The instruments use in this process is; Butro Meter ( 0 to 10% ) Lock Sloper & Pin Santri Flug Machine ( 48 C.M day a meter ) Milk Pipet ( 10.75 ML ) Acid tilt meager ( 10 ML ) Level Bottle Plastic Butro Meter Stand Sulfuric Acid 20 CENTER FOR MANAGEMENT STUDIES, AHMEDABAD

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ISO Amail Alcohol

2.4 (C) GHEE PROCESSING SECTION:

In this section the ghee is packed in the 500 ml pouch, 1 liter refill pack. The ghee is produced in a 596,500 kg in a per year sale in 300 kg. Boiling of white butter Balance tank Presenting tank Clarification Labeling Packing pouch & tin Storage Displacement

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2.4 (D) BUTTER MILK PROCESSING SECTION: In this section the butter milk is produced in a 363,360 kg in per year. This is packing in a pouch and a sale of 8000 in per day. In this department butter milk is prepared from milk, and then it is packed in plastic bag. At the bottom of bag is given through machine butter milk is packed in different weights like 500gm, 1 lit etc.

2.4(E) MADHUR SAKTI DAHI SECTION In this department DAHI is prepared from milk. Then it is packed in plastic cup. At the bottom of the cup is given through machine DAHI is packed in different weight like 100gm, 200gm, 500gm etc. This weight is adjust in machine does the weighting process and filling process. There after repaired is stick over it.

2.4(F) SWEETS PROCESSING SECTION The sweet is an important product of madhur dairy. Most of people choose the madhur sweets. Selling of sweets is 300 kg per day.

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2.4(G) ICE-CREAM PROCESSING SECTION: Madhur dairy produces ice cream. This product is more beautiful and people are more purchase a different ice cream. Madhur dairy produce 1000 liter ice-cream per day, and sale 400 liter ice cream. The ice cream is available in 100ml, 500ml, 1 liter, 5 liter. The staff of ice-cream

dep.in one is supervisor, 1 in charge, 8 labors.

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2.5 QUALITY POLICY

Madhur Dairy Gandhinagar is committed to Improve lifestyle of member milk producers. Achieve highest customers satisfaction by consistence supply of good quality safe milk and milk products Madhur dairy shall achieve this through: Strengthening cooperative structure Up gradation of process and application of innovative techniques Providing milk products and service per excellent for total customer satisfaction Implementation of innovative welfare schemas and service for social eco. Development of milk producers. Application of ecofriendly process and operations Development of motivated dedicated and devoted work force

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3.1 INTRODUCTION
Personal management is the field of management, which has to do with the planning, Organizing and controlling various operative activities of procuring, developing, maintaining and utilizing labor force in order that the objectives and interests for Which a company is established are for attained as effectively and economically As possible and the objective and interest of labor itself are served to the highest degree. Personal management is the part of management function, which is primarily concerned with human relationship in an organization. Its objectives are the maintenance of those relationships, which enable all those engaged in the undertaking to make their maximum contribution to the effective working of the undertaking.

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3.2 ORGENAZATION STRUCTURE

B.O.D Chair men M.D HR manager Asst. Manager Welfare Manager Deputy Manager

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3.3 (A) RECRUITMENT

Recruitment means positive process of stimulating people from society who are potential job seekers to apply for vacancy job position existing in organization create dew to human resource planning based on business plan. Company recruit people by company employers it is recruitment. This company is also help to people due to give the job. Thus people get more advantage for job satisfaction

3.3(B) SELECTION:
It is process of differentiating application in order to identify and hire hose with a greater like hood of success in job. Selection procedure is concerned with securing relevant information about in applicant. This information is secured in a number of steps or stages. The objectives of selection process are to determine whether an applicant meets the qualification for a specific job. Training and development: It is any attempt to improve current or future employee

performance by increasing an employees ability to perform through learning usually by changing the employee attitude or increasing his or her skills and knowledge.

3.4(A) JOB DISCRIPTION:

Job description is the organized and real prospects of duties and responsibilities of any specific job. Product of the process of job analysis when an analyst study a job and collect job information, He prepare a summary of the received information in set form.

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3.4(B) PROMOTION AND TRANSFER:

Promotion involves change from one job to another that is better in terms of status and responsibilities. Transfer means to change in his duties, responsibilities, status and compensation.

3.5(A) PERFORMANCE APPRAISAL:

It is the systematic evaluation of the individual with respect to his or her performance on the job and his or her potential for development. Methods of performance appraisal: 1. 2. 3. Straight ranking method Period comparison method Man to man comparison method

Performance appraisal is a systematic objective way of judging the relative worth of ability an employee in performing a job.

3.5(B)) EMPLOYEE SERVICE:

Madhur dairy provide so many service like canteen facility, free medical check, general insurance.

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3.6(A) WAGES AND SALARY ADMINISTRATION:

Wages and salary is given as per the following things: Performance of employee Regularity on work Profit of the company

3.6(B) WORKING WITH ESI SCHEME:

ESI means employee state insurance scheme, which has been introduced by the out for the safety of employee on work of services of organization.

3.7(A) EMPLOYEE PROVODENT FUND:

5% provident will be paid to employee at the time of retirement.

3.7(B) GRIEVANCE HANDLING:

Grievance is any disconfirming or Feeling or injustice about the workers regarding anything concerned with the company and their work.

3.7(C) PERSONAL RECORD:

There are more workers of work in dairy. In dairy every departments manager to keep records his every employees. Personal record like: performance, skill, responsibilities.

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3.7(D) WELFARE FACILITY:

Employees Welfare facilities: 1. 2. 3. Canteen Facilities at less rate Bonus in festival clothes for uniform

3.8 TRADE UNION:

Trade union can be defined as the voluntary organization of workers or employees formed to promote and protect their interest through collective action. Trade union are a body, which found by the workers of Organization. So they can represent their problems collective. OBJECTIVES: To secure for the workers fairer wages in the light of the cost of living and the prevailing standard of living. To assure the war was a share in the increased a profitability of dairy through payment of adequate bonus. To ensure security employment is resisting retrenchment. To protect workers against exploitation and victimization by the capitalists. To secure for workers say in management and industries democracy there by bring a new social order. To protect the large interest of the society by assisting in the improvement of trade and dairy.

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3.9 H.R.D. POLICY:

Hire the best add value to retain Empower to build mutual trust and opportunity Indication to Madhur dairy value system training Behavior Culture Knowledge Skill

3.10 FACILITY TO VILLAGE FARMER

Dairy gives more & more facility to village farmer. Dairy provide treatment to their animals. Dairy also arrange free camp for providing treatment of animals. Dairy providing facility group saving system to farmer.

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4.1. INTRODUCTION
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas. Efficient marketing is the key for success of business marketing an important position in the organization of the business unit. It is the process by which product are made available to the customers marketing relates with creation of time place and utilities. The marketing process involves the selling and transporting marketing so many source are available like advertisement in newspaper, television etc. Getting together the buyers and planning implementation and control of programmed designed to create building and maintain beneficial exchange and relationship with the large market for the purpose for achieving organizations objective. Marketing is simple work concerned with the buying and selling. But now this is very important function in the industry.

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4.2 ORGANIZATION STRUCTURE

B.O.D Chairman M.D Marketing manager Purchase Purchase officer Asst. clerk Sales Asst. manager Deputy Manager Supervisor Clerk

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4.3 PRICING POLICYS:

Pricing police are generally decided by top management. Price is the exchange value of product or service through pricing polices we are going to establish the relation between buyer& seller. On pricing polices most of marketing strategies or activities are depended. The board factors that affected to pricing: Demand of product Quilt Price of competitors Excise duty Manufacturing cost Commission retailer or distributor Cost of production Market demand Product leadership Profit maximization

Cost of production includes from beginning of buying raw material, transportation, administrating it, managing it as stock work in process managing cost, finished goods, packing & dispatch cost, transportation from unit to wholesaler, wholesaler to retailer, retailer to consumer, production labor cost.

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4.4 MARKET SAGMENTATION:

A dairy cannot serve to all customers in a broad market such as computers soft drinks. The dairy therefore needs to identify the market segment that it can be serve more effectively. Target marketing requires following steps: Identify group of consumer on the basis of marketing mix Select one or more market segments to enter Do market positioning. Madhur dairy as in consumer product .milk are product which we everyday need & everyone need. So, they have not any kind of group of particular customer. They have to deal with all age, gender, and class mass groups. So, they dont have this concept in their unit.

4.5 SALES PROMOTIONS:

Sales promotion consist of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular product or the trade. Sales promotion is mainly for distributors, retailer or wholesaler. Madhur dairy has many schemes for sales promotion like: If retailer will shall as per decided target he will be provided with chair. Many retailer gift share provided from household items to gold coin also.

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4.6 PRODUCTS

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4.7. ADVERTISING:
Advertising is any paid form of non-personal presentation and promotion of ideas goods or services by an identified sponsor. Advertising involvesseting of advertising objectives, budget, message media and as a control measurement. Dairy is advertising the product by pamphlets, paintings, wording and walls. Media: Newspaper, T.V, Magazine

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4.8 MARKET RESEARCH:

As the results of market research we come to know customers needs, requirements and ideas. In market research both the aspects from customers and retailers and wholesalers are included. The dairy is in agricultural products and its raw material is coming from agro-based. It has to identify quality of rainfall of the sectors. Generally they focused on: The expected demand and sales. Competitors strategies. Customers, wholesalers, retailers, demand and performance. Government policy.

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4.9 DISTRIBUTION CHANNEL:

Village farmer Village society Dairy G.C.M.M.F Retail shop Center Customers Village route Customers Agency Customers

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5.1 INTRODUCTION:
In a modern money using economy, finance may be defined as the provision of money at the time. Financial management is the area of business management devoted to judicious of capital and careful selection of sources of capital in order to unable a business firms to move in the directions of reaching its goal. In the modern time finance may be define undoubtedly as lifeblood or business. The ambitious plan of business would dream unless adequate money is available. The business mostly depends upon the finance. The main object of finance is to get maximum liquidity position of the organization so finance is the heart of business.

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5.2 ORGANIZATION STRUCTURE

B.O.D Chairman M.D Finance manager Deputy Manager Account officer Safety manager Asst. manager

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5.3 Trading, Profit& Loss Account for the year ending on 31-03-2007.
2005-06 RS 87,94,622 67,45,73,28 7 1,72,46,197 1,68,12,712 15,86,159 21,61,345 3,26,730 38,61,584 1,94,57,658 33,29,408 6,72,721 3,18,341 13,06,072 30,36,263 9,81,220 1,52,35,730 35,43,619 10,00,000 27,21,779 77,69,65,44 7 Expenditure Opening stock Purchase Packaging Exp. Power & Fuel Exp. Processing Exp. Marketing Exp. Rent, Rate& Taxes P.F,Gratuity&OtherFacility Salary Exp. Repair & Maintenance Postage,telegram,,telephone, And stationery Exp. Insurance premium Miscellaneous Exp. Interest& bank commission Audit fees Depreciation Donation IT Provision Net profit Total 2006-07 RS 1,12,57,114 2006-07 Income 2006-07 RS 90,55,10,046 RS 76,39,85,484 Sales

80,94,71,680 2,31,522 1,97,54,878 1,79,21,034 35,54,828 34,45,551 3,63,216 37,72,814 2,25,36,440 28,72,165 9,10,806 2,90,070 19,24,117 32,68,556 8,81,428 1,25,72,708 50,79,962 12,00,000 30,02,990 92,40,80,357 77,69,65,447 9,55,750 5,35,577 1,12,57,14

Miscellaneo 3,14,147 us income Dividend income Interest income Closing stock 11,51,250 15,48,348 1,55,56,566

92,40,80,357

5.4 Balance Sheet as on date 31-03-2007.

31-3-2006 RS Liabilities Rs 31-032007 RS 45 CENTER FOR MANAGEMENT STUDIES, AHMEDABAD 31-03-2006 RS Assets RS 31-03-2007 RS

MADHUR DAIRY
2,00,00,000 1,27,73,300 7,800 1,24,17,804 5,77,50,000 7,59,13,484 Authorized share capital Paid up capital members fees Reserve other fund Loan Curr. liabilities & 22,12,400 6,32,62,757 55,80,796 provision Deposits Mandalies debt Outstanding against 29,00,168 expenditure Outstanding against 19,57,363 27,21,779 16,15,84,16 7 purchase Provision for IT Net profit for the year Total 26,41,507 30,02,99 0 22,06,24 16,15,84,16 ,625 7 22,06,24,62 5 68,00,064 34,00,500 11,44,84,97 49,86,172 & 1,40,04, 400 5,64,49, 3,18,35,459 1,53,000 Advances & 7,65,000 8,67,117 5,62,66,573 Other debtors Advance I.T. Deposit 2,00,00, 000 1,48,92, 400 11,800 5,95,06,238 96,15,260 1,12,57,114 Fixed assets Investments Stock 5,18,97,663 96,09,260 1,55,56,566

875 13,22,63 8,27,197 ,160 3,08,47,927 7,335 4,93,70,096

debtors T.D.S Cash & Bank

5,46,23,81 10,675 8,72,94,563

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FINDING: Madhur Dairy is having their business in many fields. Madhur dairy at the position of the Gandhinagar city market & also indicates largest selling brand. Madhur dairy is having many departments like Production department, Human resource department, Marketing department, Finance department etc. In this unit there are many workers in the every department. Dairy is 47 CENTER FOR MANAGEMENT STUDIES, AHMEDABAD

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produced in different products. This product is very beautiful and this product is selling in large, but we can say that Madhur dairy will be able to recover its market by lunching move product as per the requirement of the market. The product process of Madhur dairy is very long & its required skilled labors. Madhur dairy required high-adjusted employees who can understand have concept of

production & its technology. So it is require conducting a training & development programmed. Madhur dairy need to established good relationship with employee & employer.

Strengths
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High quality, law price Highly diverse product mix Best technology for production

Weakness

Short self life of its product Risk of highly complex supply chain Sales their products only in Gandhinagar.

Opportunity
Penetrate Gujarats market Use internet for advertisement of their products Diversify product portfolio to enter new product categories

Threats

Competitors Competition from MNCs in butter 49

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Ban on export of milk powder Growing price of milk

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7. CONCLUSION:
We visited MADHUR DAIRY, Gandhinagar. This unit has many Departments such as a product, marketing, finance etc. MADHUR DAIRY has a large sale in a Gandhinagar city. We also get information about various departments of company and including this information in this report. Every department has an own standard and basis on own formula. This industry is producing many products such as Ghee, Chhash, Ice cream, Sweets and Paneer. When We visited in MADHUR DAIRY, there is a good management. We hope that in future time this unit Is producing more and more product.

52 CENTER FOR MANAGEMENT STUDIES, AHMEDABAD

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8 BIBLIOGRAPHIES:
Following sites and books for reference: Website: WWW.VIKIPIDIA.COM WWW.MARKETINGTEACHER.COM WWW.GOOGLE.COM

Books Name: K.aswasthapa HRM Marketing management, Phillip kotler & latest edition published by Tata

McGraw hills

53 CENTER FOR MANAGEMENT STUDIES, AHMEDABAD