1

BUSINESS STATISTICS PROJECT

SUBMITTED TO: DR. RATNA BANERJEE ASSOCIATE PROFESSOR (CMES)

SUBMITTED BY: ABHISHEK CHOPRA ADITYA BARTHWAL ADITYA V.KUMAR AMIT SHARMA

TOPIC
How many people prefer food of MacDonald s then any other restaurants (pizza hut, Dominos)?

ACKNOWLEDGEMENT
This is to acknowledge with thanks the help, guidance and support that I have received during the project. I have no words to express a deep sense of gratitude to the management of University Of Petroleum And Energy Studies for giving me an opportunity to pursue my project and in particular professor SUMEET GUPTA for his guidance and support. I must also thank Dr. RATNA BANERJEE (Associate Professor CMES) for the inputs provided by her. She has been an all time guide for me in making of this project. I also place on record my appreciation of the support provided by other people in making of this project. I also want to thank my colleagues for helping me whenever I needed them.

CONTENTS
S. no
1 2 3 4 5 6 7 8 9 10 Introduction Facts and Figures Literature Purpose of study Research Methodology Questionnaire Analysis Interpretation Conclusion Bibliography 13 14 18 19 20 21

Topic

Page No.
5 8 10

INTRODUCTION
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald s Corporation held a minority interest in Prt A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006, and owned the restaurant chain Boston Market until 2007. A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in companyoperated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion. McDonalds primary sale were hamburger, cheeseburger, chicken products, shakes, and desserts. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fruit. The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. Their introduction of the "SPEEDE Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee.

" SPEEDE The original name of MacDonald s Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs. McDonald's first filed for a U.S. trademark on the name McDonald's on May 4, 1961, with the description "Drive-In Restaurant Services," which continues to be renewed through the end of December 2009. In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. The overlapping double arched "M" symbol logo was temporarily disfavored by September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. The famous double arched "M" symbol in use today did not appear until November 18, 1968, when the company filed a U.S. trademark. The first McDonald's restaurants opened in the United States, Canada, Costa Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden, in order of openings.

The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois, on April 15, 1955,[7] the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965. Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the fast food industry. The McDonald brothers and Kroc feuded over control of the business, as documented in both Kroc's autobiography and in the McDonald brothers' autobiography. The site of the McDonald brothers' original restaurant is now a monument. With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility.

FACTS AND FIGURES

McDonald's restaurants are found in 119 countries and territories around the world and serve 58 million customers each day. McDonald's operates over 31,000 restaurants worldwide, employing more than 1.5 million people. The company also operates other restaurant brands, such as Piles Caf. Focusing on its core brand, McDonald's began divesting itself of other chains it had acquired during the 1990s. The company owned a majority stake in Chipotle Mexican Grill until October 2006, when McDonald's fully divested from Chipotle through a stock exchange. Until December 2003, it also owned Donatos Pizza. On August 27, 2007, McDonald's sold Boston Market to Sun Capital Partners. Some McDonald's in suburban areas and certain cities feature large indoor or outdoor playgrounds. The first Play Place with the familiar crawl-tube design with ball pits and slides was introduced in 1987 in the USA, with many more being constructed soon after. Some Play Place playgrounds have been renovated into "R Gym" areas.

REDESIGN OF MacDonald s
In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of their restaurants, the first major redesign since the 1970s. The design includes the traditional McDonald's yellow and red colors, but the red is muted to terra cotta, the yellow was turned golden for a more "sunny" look, and olive and sage green were also

added. To warm up their look, the restaurants have less plastic and more brick and wood, with modern hanging lights to produce a softer glow. Contemporary art or framed photographs hang on the walls. McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly. The remainder is operated by others through a variety of franchise agreements and joint ventures. The McDonald's Corporation's business model is slightly different from that of most other fast-food chains. In addition to ordinary franchise fees and marketing fees, which are calculated as a percentage of sales, McDonald's may also collect rent, which may also be calculated on the basis of sales. As a condition of many franchise agreements, which vary by contract, age, country, and location, the Corporation may own or lease the properties on which McDonald's franchises are located. In most, if not all cases, the franchisee does not own the location of its restaurants.

10

LITERATURE
While, making this statistical analysis we developed a questionnaire which was unbiased. I considered both the sides while developing it that are the good and bad for the business of McDonald s. The questionnaire covers all the aspects that would help the fast food manufacturing corporation. None of the responses to the questionnaire have been influenced and the project-report & conclusion is absolutely genuine. We asked all about 12 questions in our questionnaire and surveyed about 40-50 people which belong to different sections of society. Most of the answers we got were good for the MacDonald s and these answers proved us that 90% people like the food items of MacDonald s. The data in this project has not been duplicated and is completely fair, unbiased and genuine.

11

PURPOSE OF STUDY
As a prominent example of the rapid globalization of the American fast food industry, McDonald's is often the target of criticism for its menu, its expansion, and its business practices. In 1990, activists from a small group known as London Greenpeace distributed leaflets entitled What's wrong with McDonald's?, criticizing its environmental, health, and labor record. The corporation wrote to the group demanding they desist and apologize, and, when two of the activists refused to back down, sued them for libel in one of the longest cases in British civil law. A documentary film of the Mc Libel Trial has been shown in several countries. McDonald's is the world's largest distributor of toys, which it includes with kids meals. It has been alleged that the use of popular toys encourages children to eat more McDonald's food, thereby contributing too many children's health problems, including a rise in obesity. In 2002, vegetarian groups, largely Hindu and Buddhist, successfully sued McDonald's for misrepresenting their French fries as vegetarian, when they contained beef broth. People for the Ethical Treatment of Animals (PETA), continues to pressure McDonald's to change its animal welfare standards, in particular the method their suppliers use of slaughtering chickens. Most processors in the United States shackle fully conscious

12

birds upside down and run them through an electrically charged water tub before slitting their throats. PETA argues that using gas to kill the birds (a method called "controlled atmosphere killing: or CAK) is less cruel. Morgan Spurlock soya that is fed to McDonald s chickens is supplied by agricultural giant Cargill and comes directly from Brazil. Greenpeace alleges that not only is soya destroying the Amazon rain forest in Brazil, but soya farmers are guilty of further crimes including slavery and the invasion of indigenous peoples lands. The allegation is that McDonald's, as a client of Cargill's, is complicit in these activities.

13

RESEARCH DESIGN
RESEARCH METHODOLOGY: Research methodology basically used in the project was in the form of research and questionnaire. A research was done with 40 peoples according to our project we found out certain results after the methodology we applied. The problem we found out was basically on certain non-vegetarian items provided by MacDonald. The research was a quantitative approach with a structured questionnaire which was asked from people.

DATA SOURCES: The data collected was basically from survey s which was done with different peoples from different sections of society. A number of questionnaires were filled by different peoples of different localities and different age groups which helped us in interpreting our project and bringing out with certain results and suggestions.

14

QUESTIONNAIRE
Name: Age: 1) Do you prefer Mc Donald s food? Yes No Gender:

2) Is the food hygienic according to you? Yes No

3) Do you like the quality of food provided by Mc Donald s? Yes No

4) How many times do go to Mc Donald s? Daily Weekly Monthly Yearly

5) Is the food provided by Mc Donald s spicy? Yes 6) The delivery time of food is? Fast slow No

7) Is the restaurant clean when you visit? Yes 8) Was the staff polite with you? Yes No No

9) At what time do you visit the restaurant?

15

11-3

3-7

after 7

10) What do you usually prefer to eat there? Combo s Single items

11) Is the price of products is less than other restaurants? Yes No

12) Would you like to visit Mc Donald s again? Yes Other comments: No

16

QUESTIONNAIRE: A structured questionnaire was asked from different peoples of different sections of society. We found out that all around 90% people liked the food of Mac Donald s and 10% did not like the food of it. There were some people who wrote in the comment section that MacDonald is next to Hell for them but on the other hand there were some people who appreciated the services provided by MacDonald s. We have just interpreted the result according to the question and they are: Questions 1 2 3 4 5 6 7 8 9 10 11 12 Answers Yes (36) Yes (35) Yes (36) No (4) No (5) No (4)

Daily(2) weekly(18) monthly(16) yearly(3) Yes (22) Yes (28) Yes (34) 11-3(6) 3-7(19) Yes (22) Yes (24) Yes (6) Yes (22) No (18) No (12) No (6) after 7(14) No (18) No (16) No (34) No (18)

17

40

35

30

25

20 Series1 15 10 5 0 Series2 Series3

GRAPH OF QUESTIONNAIRE

18

ANALYSIS
Analysis is the process of breaking a complex topic or substance into smaller parts to gain a better understanding of it. In the project we analyzed about the effect of food of MacDonald s on its customers. We took certain interviews and got filled questionnaire from people to get a result for our hypotheses. We questionnaire about 40 people and on basis of that we analyzed that all about 90% people like the food of MacDonald s. We analyzed that there were people who did not liked the food of MacDonald s because of different reasons. We analyzed that out of 40 there were 36 people who have gone to MacDonald s. There were 4 people who said they don t like the food of MacDonald s. we analyzed that there were many people who criticized the restaurant because of the beef provided by it. People also recommended that they should decrease the price of their products so that every section of society can have its services. We analyzed that the quantity provided by the MacDonald s is less as compared to other restaurants. So they should increase their quantity as well as quality also.

19

INTERPRETATION
The project was on the food provided by the MacDonald s. We interpreted that 90% people liked the food provided by the MacDonald s. We interpreted that out of 40 there were 30-34 people who liked the food of MacDonald s and there were 5-10 people who did not liked the food of MacDonald s.

Question1 Question2 Question3 Question4 Question5 Question6 Question7 Question8 Question9 Question10 Question11

Pie chart We interpreted that the food provided by MacDonald is good. People are happy with the service of MacDonald. We interpreted that consumer want more variety in the menu of MacDonald s so that they can have more variety of food items to eat. This is clearly depicted in our pie chart shown above.

20

CONCLUSION
After completing the analysis we arrived at the conclusion that people do prefer MacDonald for fast-food but they also recommend the following things:

They must introduce some more spicy food items. McDonald should provide some more variety in their menu. Lower their price rates so that it`s more affordable for the majority middle-class people.

These were few of the suggestions we received. Otherwise people generally prefer MacDonald because of its well-built reputation, good quality food and other services. We also analyzed that majority of the customers of MacDonald are the youth and the children. Introduction of special Birthday-Meals & Happy-Meals has been highly appreciated by the public and has helped MacDonald widen its consumer base. Thus MacDonald is a successful fast-food chain in India.

21

BIBLIOGRAPHY
www.wikipedia.com Business statistics by S. P. Gupta