2011 07

ARO
ARO -..........3
2011 07 ....15

IX Survey
......22
Google+.............28
3C .......35
Asia-Pacific Consumers View Mobile as First
Screen.......44
Search, Display Trends Push Online Ad Spend
Past $31 Billion.47

2011 07 .......50

ARO -

ARO
2011795.98%(1)12492008
110585%2009Facebook

1:

: InsightXplorer ARO;: 20089-20117

20089189.1(3.2)
574.2(9.6)3204%(2)2009
Facebook
1/331
comScore161
(3)

comScore Blog: The Network Effect: Facebook, LinkedIn, Twitter &Tumblr Reach New Heights in May

2:

: InsightXplorer ARO;: 20089-20117

3:

: comScore Blog, June 2011

Facebook
TwitterPlurk
80%(
4)1002Facebook2009

201090%1185
2011766.95%
871Xuite50%630
LinkedIn14
1.05%6GoogleGoogle+
(plus.google.com)7221.67%
GoogleLinkedIn
4:

: InsightXplorer ARO;: 20089-20117

471.3(7.9)Facebook(5)85.7
(1.4)41.18.9Xuite8.1Google+1.2
LinkedInFacebook77.9%
5:

: InsightXplorer ARO;: 20117

(6)
LinkedInGoogle+

6:

: InsightXplorer ARO;: 20117

FacebookXuite(7)19
Google+2920-291/3
LinkedIn20-3930-39
7:

: InsightXplorer ARO;: 20117

FacebookXuite(8)/
Google+&LinkedIn
/8&4

8:

: InsightXplorer ARO;: 20117

Facebook

ARO Facebook
Facebook Yahoo!
NOWnews Yahoo!
2
9: Facebook

: InsightXplorer ARO;: 20117

Google+
6GoogleGoogle+Google+
GoogleGoogle+Android

Facebook Yahoo!
tw.news.yahoo.comtw.video.news.yahoo.combeta.tw.news.yahoo.com

Apple iOS (app) ARO3

Google+62673
156%7Google+22
51.87%48.13%
10: Google+(000)

: InsightXplorer ARO;: 20117-8

Google+

PlurkTwitterARO
Plurk
15-20%(11)20091-7Plurk
17.32%225Twitter
7Twitter1007.67%4

ARO ()ARO

ARO
4

t.sina.com.cn weibo.com weibo.com t.sina.com.cn

20097.45%97
SSHESelina

11:

: InsightXplorer ARO;: 20089-20117

77Plurk55.8
Twitter6.926Twitter
Twitter3.8
12: ()

: InsightXplorer ARO;: 20117

Plurk Twitter
Plurk 29 20-29
Twitter 40 Plurk
/ Plurk
6
13:

: InsightXplorer ARO;: 20117

14:

: InsightXplorer ARO;: 20117

15:

: InsightXplorer ARO;: 20117

PlurkBlog
/
Twitter3CPlurk
Twitter3C

1: ()

: InsightXplorer ARO;: 20117

comScore
72
735.7%620%850%


16:

: comScore Media Metrix, Feb July 2011

eMarketer5

2:

: eMarketer: Aug 2011

eMarketer: What Changing Social Media Usage Means for Marketers


1.

ARO2011795.98%1249

2.

200893204%3
1

3.

Facebook

4. 6Google+7221.67%
5. Facebook77.9%
6. AROFacebookFacebook
Yahoo!
7. PlurkTwitter
Twitter
8. Twitter
Twitter3.8
9. Plurk
Twitter3C
10. comScore
850%
11. eMarketer

ARO 2011 7

ARO 2011 7
ARO ARO
ARO (%)Web (%)()
ARO
2011 7
,

(18-22 )

(23-27 )

(25-34 4 ) 3C /

(40 ) ISP

2011 7 ARO

100%

12.41%

5.15%

3.08%

5.02%

10

3C

11

12

13

14

3C

ISP

15

16

3C

17

ISP

18

19

3C

20

SourceInsightXplorer , 2011 7

2011 7 ()
Yahoo! Facebook Google

(18-22 ) YouTube

(23-27 ) Live.com

(25-34 4 ) Xuiteudn

(40 )

2011 7

1 Yahoo!

Yahoo!

Yahoo!

Yahoo!

Yahoo!

2 Facebook

Facebook

Facebook

Facebook

Facebook

3 Google

Google

Google

YouTube

Google

5 YouTube

Google

YouTube

YouTube

YouTube

7 yam

yam

Live.com

Xuite

yam

8 HiNet

HiNet

yam

HiNet

Xuite

9 PChome

Blogspot

Blogspot

Blogspot

HiNet

Xuite

HiNet

udn

PChome

10 Blogspot

SourceInsightXplorer , 2011 7

2011 7 Web ()
Web Yahoo! Facebook Yahoo!

(18-22 ) FacebookPlurk

(23-27 ) Live.com

(25-34 4 ) Mobile01udn Blogspot

(40 ) BabyHomePChome

2011 7 Web

1 Yahoo!

Facebook

Yahoo!

Yahoo!

Yahoo!

2 Facebook

Yahoo!

Facebook

Facebook

Facebook

3 Google

Google

Google

Google

Google

5 YouTube

YouTube

Live.com

YouTube

BabyHome

YouTube

Mobile01

Live.com

7 Live.com

Plurk

YouTube

Plurk

udn

PChome

9 yam

Live.com

Mobile01

Live.com

MSN

Blogspot

MSN

10

SourceInsightXplorer , 2011 7

2011 7 ()

(18-22 ) 104

(23-27 ) 1111

(25-34 4 ) momo Mobile01udn

HiNetGoHappy

(40 ) YouTubeGroupon Yahoo!

BabyHomeXuiteMSN

2011 7 ( ARO 20 )

1 Facebook

Facebook

momo

YouTube

104

Facebook

Mobile01

Facebook

3 YouTube

Yahoo!

1111

Facebook

104

udn

YouTube

YouTube

Groupon

YouTube

Mobile01

Yahoo!

8 Mobile01

104

Yahoo!

BabyHome

HiNet

Xuite

Yahoo!

GoHappy

MSN

10 Yahoo!

SourceInsightXplorer , 2011 7

2011 7

YouTube

Live.com

FacebookPlurk

1111

104

Live.com

3C

ISP

Xuiteudn

Mobile01udn Blogspot

momo Mobile01udn
HiNetGoHappy

BabyHomePChome

YouTube
Groupon Yahoo!
BabyHomeXuiteMSN

2011 08

(IX Survey )
10-79
2011/08/06~2011/08/07
3,396

? 2011 08
08 06 08 07 3,396 2011 06

(30.9%) (23.9%)(10.5%)
(33.7%) 29

 (33.8%)
(27.9%)(16.8%)

(27.2%) 35-39 (26.7%)
35-39 (21.5%) 35-39


(56.4%) 35-39 (30.4%)
Costco
(16.0%)

(45.5%) 20-24 30-34
(19.8%)(17.1%)

 (58.5%)
35-39 (48.3%) 40
(43.5%) 25-39
(39.4%) 30-39

(61.5%)
35-39
(57.1%) 35-39
(53.6%) 35-39


(66.5%) 35-39 64.2%
19 30-39 (48.8%)
19 30-39

Google+

2011 08 Google+

(IX Survey )
10-79
2011/08/08~2011/08/09
3,069

2011 08 Google+ 08
08 08 09 3,069

Google Google+
Google+ 44.3% 20-24

Google +
Google+ Google+
(37.1%) (62.9%)

Google +

Google+/
(62.7%) 25-29
(45.8%) 35 Google (34.9%)
40
Google +

Google+ Google+()
10 (36.3%)10
(32.3%)
(20.8%)
Google +

Google+ Google+
(68.8%)(51.4%) 30-34
(20.2%) 30-34

Google Google+
(52.1%) 40
(36.6%)
(26.9%) 20-29

Google+Google+
Facebook (83.5%)
8.1%

6.9%Google+

Facebook
Facebook Google+ Google+ Facebook
Google+ Google PicasaBuzzBlogger (55.7%)
30 (53.3%) 20-24
(50.3%) 20-24

Google+

Google+
2. Google+
3. Google+
4. Google+
5. Google+ 1
6. Google+
7. Google+

8. Google+
9. Google+
Google+
Google+

Google+

1.

3C

2011 08 3C

(IX Survey )
10-79
2011/08/14~2011/08/15
3,537

3C
3C
3C 3C
2011 08 3C 08 14 08
15 3, 537 2011 06

 3C
(55.0%) 30-39
(35.1%) 30-39

20001-25000
20000 25001-30000

(55.6%)
20-24 (39.4%)
(38.7%) 35-39

 3C 3C
(24.9%) 35-39 (18.1%)
(16.9%)


(57.6%) (17.6%)
(12.2%)

 3C (44.5%)(
) (31.1%) 20-39
(23.9%)

(38.7%)
(31.6%) 20-24
(29.3%) 19
(27.3%) (23.9%)

3C (31.9%)
(31.4%) (30.0%) (30.0%)
(29.7%)

3C 30-39 (NB)

2.
3. 19 ()

4.
5. 40

6. 3C
3C
3C
3C 3C
3C

1.

Asia-Pacific Consumers View Mobile as First Screen

(first screen)

eMarketer 21
2011 56%
2015 72.6% 29
eMarketer Noah Elkin

SMS

eMarketer 2011 30% 6.233

2015 42.1%


- 2011 20.1 2015 39.4
Elkin

http://www.emarketer.com/Article.aspx?R=1008496

Search, Display Trends Push Online Ad Spend Past $31 Billion

 310

20.2
2014 2015 500
(search ads)
23.8 (banner ads)
(ad network) Yahoo
Google Facebook
eMarketer US Online Ad Spending: The Floodgates Are Open
David Hallerman

eMarketer

Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC)

2010
(local ads)
(SMBs)
(growth at the five largest ad-selling companies)GoogleYahoo! Microsoft
AOL Facebook 2011 68%
eMarketer

B2B
http://www.emarketer.com/Article.aspx?R=1008476
Hallerman

2011 7

2011 7

//

SkyDrive

HTML5

SkyDrive HTML5

American Online AOL

CatchPlay CatchPlay.Me 199

CatchPlay 7 1 CatchPlay.Me 199

2500
10

Google Skype

Google.

(11)MOD
MOD Apps

YouTube

Google Google+ Google

Kindle 80%

Kindle Store 80%

C2C 1

Android Market

Google Android Market

Yahoo! 8 3 Yahoo!

Zynga Zynga

Zynga 7 28
8 Zynga

3.2 iGware

3 2,000 iGware PC

Office 365 Gordon Frazer

(USA PATRIOT Act)

(Google)

FTC ?

(FTC)

(CBIT)(4) MSO

Dropbox

Dropbox iPad Dropbox

Google+ Gmail

Google Jason Cornwell Gmail

(Nortel Networks)
45

Pillar Data

Pillar Data Systems

26

Oracle6/28 Google(
) Java Google 26

iAd

iAd
Google iAd 70

MOD 11

MOD 100 11
40

70

Amir Efrati Deal Journal

Twitter 70

Facebook Google

Google facebook Google+

Facebook Skype

MSN 165

165 1600

Adobe EchoSign

PDF Adobe EchoSign

/ Android

Android

68

13 15 21Mbps

APP 7

14 App 7
100 Google
Google 15

MOD

2412MOD 100 MOD

200 IPTV

7 1

5 2
6

Wi-Fi

Meraki iPadAndroid

Gartner2011 33

Gartner 2011 33 2010

16

18.6

18.6

Wi-Fi

Wi-Fi Wi-Fi

NFC

NFC Vivotech Mohammed Khan GSMA

NFC

iOS/Android PC

Symantec ()

PayPal2015

Scott Thompson 2015

50 Android

Google() Android Andy Rubin Twitter

50 Android 4.4%

Angry Birds 10

Angry Birds 2 5 Rovio 10

150 App

150

Wi-Fi

19%

2015 1,120

 Gartner 2015 1,120 2010

670 2011 740 10.4%

53%

IHS iSuppli
53 5,410

HouseFun
iPhone iPad i

Facebook 74%

Facebook Facebook

10%

2015 App 290

In-Stat

YouTube 22%

Allot Communications (Mobile Trends Report)

77% YouTube 22%

App ?App 14

App
Flurry App 14

Google+

Google Google+ Experian

Hitwise


(ARO Panel)
NetRoverTM Access Rating Online (ARO
)
(Internet Audience Measurement)

IX Survey panel
CyberPanel-Taiwan IX Survey
ARO Survey

[]
EMAIL marcom@insightxplorer.com
TEL 02-33222882