published by Seavus Group, vol.

1, spring 2011

Whats "the buzz"?

INDU ST RY TR E N D S

APPS ON SPEED
Industry Trends

APPS ON SPEED

Android Corner

AUGMENTED REALITY IN BABY STEPS

what's the buzz?

Android becoming "the buzz" everywhere

in whats the buzz, Kosta Karpuzovski, Strategic Program manager in the embedded division at Seavus, is talking about the ongoing process of Androidification

Seavus Flash

What's the buzz? Android beCominG "The buzz" everywhere Industry Trends APPS on SPeed
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TABLE OF CONTENTS

Insiders olivera Tevceva - we vALue The CreATiviTy oF eACh individuAL Sonja Jovanovska - SedC wiLL Grow inTo A LeAdinG CenTer For KnowLedGe TrAnSFer in The reGion Android Corner AuGmenTed reALiTy in bAby STePS Thought Leadership Project managment: CommuniCATion or ConFuSion?
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Apps on Speed
our focus in this first issue of Seavus insider is on apps, as one of the biggest and latest trends in the iCT industry read all about APPS on SPeed!

Events mobile world Congress barcelona 2011 - whATS neXT in mobiLe LooK For uS AT... Twitpics
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Augmented reality in baby steps

in the Android corner for this first issue of Seavus insider we are making a small introduction to Augmented reality or Ar, which is a trend in the world today

editor in chief: Igor Lestar editors: Biljana Crvenkovska, Branka Bugariska Art director: Kire Galevski Graphic designer: Filip Mitrov Published quarterly by Seavus Group www.seavus.com insider@seavus.com

ediToriAL

WELCOME TO SEAvUS INSIDER

dear friends ,
i welcome all of you to the f irst issue of the Seavus insider! The aim of the insider is to keep Seavus network members, professionals and friends updated in the development of our company and its activities and share with you our successes, thoughts and ideas. As a result the insider is seeking to ref lect the greater energy represented by moving away from formal presentation of colleagues material and instead will pick and run with material of greater immediacy. As you will see from this issue, it is focused on the news of recent Seavus events and activities, industr y trends, latest happenings, projects and products. i believe you will f ind a number of items that will prove of interest to you in this new format.
enjoy!

igor Lestar
Chief executive officer Seavus Group

SeAvuS FLASh
Soc.io Mall

FIRST ANDROID MALL ANNOUNCED TO BE LAUNCHED

Seavus Group today announced the launch of Soc.io mall, the first ever Android shopping mall, which will offer more than just Android apps. Soc.io mall answers the need for an all-encompassing shopping place that will allow Android users to have easier access to various contents such as apps, games, e-books, audio books, music and more. every user will have the opportunity to get what one needs from the many shops present under one roof. This revolutionary solution will also offer other businesses the opportunity to open their own branded Android stores in the mall. This is a major step and endeavor for Seavus Group and we are all excited that we expanded the app store model to new horizons, says igor Lestar, Seavus Group Ceo. The mall will be launched with more than 7.000 apps and 37.000 e-books. it will shortly be enhanced with games, audio books and music. our focus is on quality rather than quantity. Soc.io mall is all about creating a unique shopping experience as well as a place for other businesses to place and promote their content, he adds. Seavus Group believes the creativity of the community of thousands of developers and content creators should be highly rewarded. As a result, Soc.io mall offers the developers the best revenue share in the industry, 80/20, and no registration and submission fees. moreover, they will have the opportunity to sell their content all over the world. visit the mall at: www.soc.io

SEAvUS PROJECT vIEWER NOW WITH MS PROJECT RIBBON INTERFACE

Completely complied with the standards of microsoft Project, Seavus Project viewer v5.5 is the only mS Project viewer to provide the users with the microsoft Project ribbon interface. The new interface gives great simplicity to this tool, because the functionalities are aligned into logical groups, which makes them easier to find and work with. even more, it is the only viewer to give the users comfort to modify the Gantt chart view creating Custom Layer with the custom bars. This option enables users to be more productive, because they can modify the view to respond to their project needs. The latest version of this enterprise tool makes the project work more simple and easier. For additional information about the new Seavus Project viewer and to see the changes, visit www.seavusprojectviewer.com.

PARTNERSHIP WITH ABBYY

Seavus is proud to announce the partnership with Abbyy, a leading provider of document conversion, data capture and linguistic software. The services provided will concern developing a data and document Capture bank Solution using Abbyy FlexiCapture software for oCr/iCr recognition. The Solution enables defining documents recognition and workflow of documents within the bank. The workflow is based on a banks internal processes and consists of scanning the documents, recognition of all fields on the document, validation and verification of data recognized as well as import of these data to different locations, according to verification results. The Solution enables integration with the Core banking system and bank archive. An integral part of the system is the reporting and reclamation application. This application enables custom reports to be created for bank needs and is also used by the bank Contact center. About Abbyy: www.abbyy.com

DROPMIND FOR iPAD AvAILABLE NOW

The iPad seems to be a true productivity tool, and having the right business apps can be crucial for delivering results when needed. its much easier to manage your work when you have information always with you and you have workspace to put all your ideas. That is why weve decided to design dropmind application for iPad. we didnt even doubt of investing our effort in creating such as powerful app. dropmind for iPad offers simple and intuitive user experiences, enabling users to create mind maps quickly and easily. dropmind goes office-less this time and helps everyone keep their workflow on the go with creating maps, sharing them, synchronizing their iPad and web experience and much more. we have already received a great feedback from our users. Frequent business travelers find dropmind for iPad very useful as they can make their traveling time more productive. with this release we have completed the offering package: desktop app, web version, mobile version and the dropmind for iPad. The whole package is ready for providing complete mind mapping experience! Find out more at: www.dropmind.com

whATS The buzz?

in order to find out whats the latest buzz, Seavus insider talked to Kosta Karpuzovski, Strategic Program manager in the embedded division at Seavus. Lets find out whats the next big thing

Android will soon run through the veins of each home appliance and personal gadget

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olivera Tevceva, hr manager

inSiderS

olivera Tevceva is human resources manager at Seavus and shes talking about Seavus human resources management strategy, about recruitment techniques, trainings and motivation tools for Seavus employees
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Whats the basis of Seavus strategy for Human Resources Management? our hr strategy emerges from companys corporate strategy and its strategic plan. our goal is to provide an effective framework for engagement, development and retention of our people in a fair and competitive environment. Therefore, our strategy is structured around the following key subjects: management and retention of the employees, motivation, organizational development, equal opportunities, per for mance evaluation, knowledge upgrading in other words, hr department should be a strategic business partner that will support the development and realization of companys vision and strategy. What your company does to keep the most talented staff and manage them in the best way? everyone is talented. Surely, not all of them are equally talented, but each individual has things in which he/she is good and other that he/she learns. The same thing happens in sport: each team requires different skills. Theres no player that is the best in all of them. in order to win, players should understand their specific role, the role of other players and how all of it should fit together to achieve a mutual goal. At Seavus, we always tend to find out what is the talent of each of our employees, what he/she can do best, but not doing it at the moment. Thats why, above all, were identifying the needs for development of our staff, were conducting special programs for advancement of the employees and management support in order to fulfill the identified priorities. Also, this is very important fact, we have special system for proper positioning of the employees (job matching), which enables us to easily recognize talents and to provide proper positioning of the right people to the right position, all of this based on already proven criteria. Seavus functions in conditions of winning and innovative environment with specially developed mentor program.

evaluation and feedback gathering, also possibilities for separate specialized trainings, access to latest world literature, exchange and upgrade of knowledge, internal and external, stimulation of special development of the employees, e.g. one employee can have different roles programmer, as well as mentor or internal trainer. i would like to add that Seavus is a place where new ideas emerge, and we value the creativity of each individual. Thats why we have created in amidst of our company special creative rooms that are available for all employees. Also, Seavus conducts constant external researches, surveys and analyses based on which we obtain employee satisfaction data from several different aspects. Gathered results are used for further strategic plans on company level. Where should be the focus of the companies in these critical times of economic crisis? Seavus sees the economic crisis as possibility for bigger advantage against its competitors. our people are above all flexible, bold and dynamic, and in these conditions its an advantage and a chance to take over the clients of smaller software companies. Additionally, in the past year, in conditions of recession, Seavus Group has invested in several ways: in the new buildings where the company is situated, we have opened our own canteen, we have invested large capital in a special training program, the center for education and development was opened, and we have expanded our activity in the area of the media Which are the levels that one candidate needs to pass in order to get employment at Seavus? At Seavus we have a special database of Cvs of potential candidates and were continuously upgrading it. The selection process within Seavus is conduc ted according to latest world trends. were starting with pre-selection and filtration of arrived applications, which were comparing to the requirements for the active ads. when most appropriate candidates are selected, they are called at initial interview on which were getting to know them. if the interview shows that the candidate fulfills the requirements, he/ she continues through the selection process by technical testing, as well as tests intended for character profiling of the candidate. After the technical tests, next in line is technical interview, and at the end were making an evaluation of the entire process and general opinion is given on the ways in which the process should continue. There are previously determined criteria for each of these phases. In which extent does Seavus follow the world trends in HR? Seavus, as international company that operates in 6 countries across the world, with more than 500 employees, with 100% growth in the previous years and with international clients which are amongst 500 most renowned brands in the world, naturally functions within the world trends. in order to sustain the conditions of successful and creative working and also to create conditions for bigger growth and development, surely we need to be proactive towards all actual trends in the area of human resources management.

In which extent Seavus em ployees attend seminars, con ferences or trainings and whats their feedback? one of the main activities for attracting, retaining and development of the employees that is conducted by Seavus, is the special training program, which consist of internal and external trainings. in these two separate categories, we include: trainings for new employees, technical and non-technical (soft skill) trainings. Given the fact that one of the main values of our company is continued upgrading and expanding of the knowledge, Seavus organizational structure is set up in a way that enables, in the frames of each separate technology, to have a special person which is an expert in one program language, and that person has responsibility to take care for the growth and development of all the employees working on that technology including continuous following of the world trends and constant trainings. Also, i would like to point one serious investment from Seavus, for the opening of our special training centre SedC, in which, apart from commercial trainings, we are designing special training programs for our employees. on the other hand, noticeable part of our employees are invited to act themselves as trainers or presenters. Which are the ways to motivate your employees and boost their loyalty? Apart from the standard financial rewards and bonuses, Seavus is stimulating its employees through special system for

hr department should be a strategic business partner that will support the development and realization of companys vision and strategy

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Sonja Jovanovska, education and development Center manager

inSiderS

in this issue of SeAvuS inSider, were talking with Sonja Jovanovska, manager of Seavus educational and development Center
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SEDC ASSETS
1 Core team of professionals that deal with program planning, development, management and delivery of programs, as well as logistic support; The team consists of 4 employees each with high focus on delivering superb service to the customers ensuring satisfied and long term cooperation; 2. A pool of highly qualified and skillful local and internationally recognized experts that deliver the topics. The trainers are experienced experts with longterm experience in the field with proven track record, that very well know the needs of the businesses and the needs of their customers;

in the region. we strive to offer to our clients the most modern trends in the business world today, to share with them our ex periences that are recognized and proven with our great reference list of satisfied customers.

SEDC offers profe ssional trainings for the telecom industry 3. A modern facility of more than 500 square meters, equipped with a statethat are unique not of-the-art technology, ideal for hosting trainings and ensuring a pleasant and only in our country comfortable atmosphere for delivery of the trainings, seminars and workshops. but also in the re gion. For what kind of trainings we are tal king about and for whom they are intended? Since when Seavus Educational and Development Seavus Apis is a partnership between SedC and the Swedish Center (SEDC) exist and what kind of services it offers? company Apis which offers specialized training on the world Seavus educational and development Center (SedC) was market for more than 15 years. They offer trainings for telecoms, established several months ago as a part of the Seavus mobile operators, equipment suppliers, service providers and Group. The educational center offers an innovative appregulatory agencies in the telecom industry. we are talking roach for building competence in the field of technical and about 60 different trainings as 3G/umTS, imS, 4G/ePS/LTe, SAe, bu siness skills necessary to deal with the global competitive the latest technologies and standards that will be used in the fuarena. The modern business world requires professionals ture. The partnership includes exclusive right for SedC to offer with exceptional ability to monitor and adapt to all modern all trainings in the territory bu siness trends. of macedonia, Slovenia, The trainings are made Croatia, Serbia, Albania, for the business commubulgaria and romania. nity in macedonia and the So, all our future students region and not only for the will have the oppor tunity iT companies, but also for to follow these trainings all those who want to lead with the same quality and a successful business losame lecturers in Skopje, cally and internationally. which will significantly The portfolio consists of reduce costs for travel, technology and cer tificaaccommodation and lontion trainings like oracle, ger absence from work. iTiL, SLA, Project main the last 10 years 2,200 trainings has been hold with more nagement on Pmi methodology, and a wide range of mathan 30 000 listeners in 77 counties worldwide with the highest nagerial trainings. SedCs portfolio is a sublimate of long marks for quality by the users. prac tical experiences of Seavus experts, working with cuAt the beginning of march at SedC held the first training tting-edge technologies and world renowned clients as well that gathered the top management of mobile operators and as in the field of building human resources. At the end of telecoms from the aforementioned countries, which meant this month we are star ting with courses that have not been launching of these trainings in the region. off ered yet in the macedonian market, not only in terms of subject matter but also by the way they will be conducted. what is distinctive about the se cour ses is that lec turers are ex perts with years 1. Certification and technology trainings for ICT professionals of ex tensive experience in the certain field, so 2. Business administration / management trainings. A wide spectrum students will have the of short-term trainings for both technical and non-technical staff. The oppor tunity to attend topics range from Project management institute certification trainings, training with an ex pebusiness Administration topics such as: Performance evaluation, employee rienced approach, to motivation, Time and Stress management, Communication and Presentation work on real projects, Skills, Team work, Goals and Priority Setting and many others. with modern equipment and tools. 3. Telecom & mobile operators niche trainings partnership with Apis SedC will soon grow into a leading center Technical Trainings AB for knowledge transfer

The trainings are made for the business community in macedonia and the region and not only for the iT companies, but also for all those who want to lead a successful business locally and internationally

THREE MAIN PILLARS OF SEDC

Stanojko markovik, Senior developer

Android Corner

AUGMENTED REALITY IN BABY STEPS

in the Android corner we will present some of the more interesting aspects that the Seavus Android development team is coming across. For the first edition of the Seavus insider, lets make a small introduction to Augmented reality or Ar, which is a trend in the world today
ell take a look at how augmented reality works in basics, and which components are needed to make an Ar engine. So here we go... The goal of augmented reality is to add information and meaning to a real object or place. unlike virtual reality, augmented reality does not create a simulation of reality. instead, it takes a real object or space as the foundation and incorporates technologies that add contextual data to deepen a persons understanding of the subject. we have seen lots of implementations, however, we will talk about Ar engines in mobile devices. when designing an Ar engine, at first glance, the issues seem enormous and even too difficult to fit in a mobile device, however if we separate the problem in steps and analyze them one at a time, we come to the conclusion that a mobile device is the ideal place for an Ar engine. SO HOW DO WE DESIGN AN AR ENGINE? Lets approach the problem from an analytical point of view... The main focus in any Ar engine is the surrounding, so the first thing to do is to setup the camera. Generally the system does not need the camera view, however the human factor requires it so that it can associate the real life objects with the digital info provided by the data sources it uses. The second step that comes into mind is the focus from a users perspective as to the data which is going to be used by the Ar engine to enrich the screen. So there will have to be a source which will provide relevant data for the user from his geographical perspective. The third step which is the most important is the math engine which calculates the GPS position and location of the user, the Pois and the inclanation of the device, which

is very important since this piece of the puzzle actually gives the user the sense that he is monitoring the digital perspective. THE CUSTOM CAMERA vIEW The first step in implementing Ar view is interacting with the camera on the device. however since an on demand screen re-draw is needed, a simple view will not suffice, the view that were interested in is a Surfaceview which is used in conjunction with SurfaceListener instances attached to the camera. in this manner, the view will be in a way aware of the interactions of the camera by sensing the device rotations and angle changes instantly. This component is of interest since after creation, the callback's surfaceCreated() method will be invoked. Generally instances of the device's camera are fetched by calling Camera.open() before running setPreviewdisplay() and handing off an instance of the surface holder. when the surface changes, the developer can tell the camera what the new preview drawing rectangle should look like. There are lots of possibilities, the camera component could be improved by modifying the render engine to draw shapes for the Poi markers and even do some minor image recognition to have a smoother interaction with the user. Generally this is the star point of the application, if you ask the ui team since this is where the interface is built and the user interacts with the application its self. There we a few applications which implemented their own Ar engine, which had very interesting concepts as to how the augmented overlay should look like. There were implementations which imposed some form of 3d surfaces on the camera overlay and

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others which put their focus on the Poi angles of declination with accordance to the devices sensor output. GETTING THE DIRECTION(S) The second piece of the puzzle is getting directional infor mation from the magnetic compass. one general note is that most of the compasses in the devices tend to freak out when near large metal casings like computers, so testing should be done away from the developer are for positive results. in terms of development, the component of interest are the GPS and the compass components of the framework. So what were interested in is the Locationmanager class of the framework, for the GPS and a SensoreventListener for the angle of the view. using the Locationmanagers getCurrentPosition() method would return the users current GPS position, and while loading the graphics on the screen a background task would run to call the

data source and get the Pois (or Points of interest) which are near the users location so that a smooth load on the screen could be done. in the mean time, using the Sensormanager, we could load the devices inclination and direction which are very impor tant when calculation the Pois location on the screen. This component is very important if we put the ui focus on the device angle and viewport. The sensory input is then used to calculate the viewport angle of view and recalculate the Poi locations, by doing so the user gets a very swift and responsive screen which interacts as the user turns the device in different directions. GETTING THE DATA The last piece of the puzzle is the data source, generally any Ar engine is as good as its data source, since the mayor reason the user bought the Ar application is so that he could benefit

from the data presented on the screen. The source should generally receive parameters like, coordinates, data source types of interest, and minimal and maximal radius of interest, these parameters would tighten the search and retrieve info very fast which is imperative since the user would expect instant feedback from the feedback, even it is widely suggested that data queries are put in a queue so that the user receives a very fast first response and all next Pois could follow the first one, which implies that the first fast response is imperative. PUTTING IT ALL TOGETHER The final touch is putting it all together, there is a lot of math involved, when calculating the device inclination and distance from the physical location the device and user are to the Poi marker in the virtual world on the device screen which we will not go into. These calculations are dependant mostly on the device screen, pixel density and orientation. however this part is the one that will make the use love or hate the application. The software should be easily adaptable to fast moving users, meaning it should be very dynamic for both fast re-query of data from its sources as to fast re-draws of the screen for speedy user interaction. This could easily be done, in example by using json or xml based data sources which could be parsed in steps and when the source sends 100 items in response to the query, the parser could respond immediately as an item is being processed, and this way the net work to screen time will be minimal and the user will be happy to see Poi markers popping up on the screen. The whole science of Ar is very vast and still very immature, we are still struggling to put these technologies in a small device which will be in your pocket, however there are lots of real live opportunities for Ar which we still cannot see. There are some interesting concepts where Ar egines render 3d graphics in real live using more complex approaches as doing interactions with the human body which is interesting from a medicinal point of view. other Ar prototypes are built in the automotive industry, where the whole windshield is one huge Ar display and the GPS navigation system shows the direction by literally pointing the way to the desired locaiton. The possibilities are endless, however we are still held down by the technologies which are required for this area to bloom. we are yet to see where this will take us in the future. Till next time

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ThouGhT LeAderShiP Petra Taseva, marketing representative

hen you enter a store to buy a product, you talk to the sales person in order to inform them about your needs, so they can provide you with the proper product. now, imagine that the store is your project, and the sales person is your team. Can they deliver results if you dont tell them what you want? when speaking about communication in project management, we dont think about the informal way of communicating - greetings, asking polite questions about the family or complaining about the weather. we have the formal communication in mind, the one that results with information regarding the work and that is goal oriented. even though the basic type is the informal one, the formal communication seeks more effort to be established and maintained properly. why are communication and collaboration important? because they can either make or break the project. Communication influences the performance. when trying to achieve high-performing project team, effective communication is needed to make the desired results reality. without wellestablished channels, no expectations can be made that the project will deliver as planned. Successful project managers have good communications skills which enable them to effectively present the information, listen and act on feedback, and encourage harmony among team members. The project plan is spectrum of information about the project. Good project managers know exactly what infor mation they need to give and what to receive. it is essential for the project that everyone involved knows what is ex pec ted of them - what they have to do, when they have to do it, and what budget and time constraints and quality specification they are working towards. on the other hand, the project manager needs to be informed at every step of the project implementation about the project changes/risks and progress and customer needs. if there are no channels of communications established, there is no way important infor mation to be shared. with so much information around, many project mana-

gers get confused and give up on sharing the info. This is where the tie happens. but, avoiding it is not complicated as it seems. There are some basic rules about communication that the project manager should keep in mind to stay away from confusion and misconception. SHARE INFORMATION IN TIME every project manager wants to be prepared in order to have no surprises when unexpected things happen. So, why not to prepare the project team as well? For example, if an extra task occurs, there is no harm if the project manager informs the team member about the task as soon as it happens. This gives plenty of time to do the proper changes in the plan, present them to the team member, so he/she can prepare him/herself to finish all tasks successfully. GIvING ENOUGH INFORMATION IS GOLDEN RULE being misunderstood might come back and blow the project manager away from his team. Providing the team members with enough information about the project allows them to follow the project managers decisions and leads. This is what is keeping the team and the project manager united. Lack of information of ten causes more problems than the project manager thinks there might be. MESSAGES SHOULD ALWAYS BE MEANINGFUL if messages are poorly presented and not consequent, team members will not perform as the project plan instructs to. And project managers should be able to notice that, since the tasks will be finished insufficiently. Consistency in communication and collaboration shows that the project manager is aware that what its important for the team members to do, its important enough for him/her to support. This gives the team members comfort in the work, knowing they are not left on their own. Plus, it makes easier for team members to communicate when having difficulties in finishing their tasks. The importance to communicate and collaborate in project management can be explained through every-day-life example. imagine you come home. is it normal if you dont talk

to your family and share with them what has happened during the day that made changes in your life? And if you dont ask for their feedback, how would you know if they agree with your decisions, if theyll support you, or maybe have better ideas and advices? during the work day, the project team is the family of the project manager. They spend together more than 8 hours a day. if this doesnt require communication and collaboration, what does? Perfect communication skills are not all it takes to build and maintain understanding within the team. Project manager needs: to be good listener to pay attention to the team members and their needs. That will make them feel more important in the project and will increase the value they give themselves. At the end, it will result in higher motivation to finish their tasks on time, with good results.

are aware that they both provide value to the project and the project team. besides making the project managers job less stressful, they create comfortable atmosphere for team members to ask for help, freely express their ideas, to take responsibility for actions. They help in creating team synergy that stimulates productive and collaborative efforts that will make the completion of projects successful. This way there are nominal chances for misunderstandings, even more, in some cases they are completely eliminated. Teams focus is strongly kept on the project, completing tasks and activities, or any other effort needed for maintaining the project on the right track. other benefit from communication is the fact that it becomes much easier to track the progress of the project, including logging development and forecasting completion dates for each of the various departments that work as separate units. There are no simple projects today, only large-

to ask for feedback from team members getting task progress report is the best way for getting familiar with where the project actually is. when team members report back what is finished, what is not, it gives the project manager opportunity to see whats causing problems in the work of every team member. This way the project manager is able to help team members to overcome every obstacle and difficulty they have in their working. to update the project and the communication plan in other words, project manager needs to be always aler ted regarding the project and project information. Consistency in documentation updates will make the team members to be more likely to take notice and then take ac tion. why so much noise about communication and collaboration in project management? not all project managers

scale projects that are handled by different departments. desired successful project can be ensured when each department feels valued, performs at high level and gives feedback. For this matter the project managers need to listen what they are saying and what is being said to them. in order to simplify the communication in project management, technology has brought many solutions that claim to be the right ones for your project. So how do you pick one that has an affordable price, and still has all features that bring value to your project? Seavus Project viewer is created for you and your team to communicate less stressful, easy and spotless. Start and finish your project without worries that something has left undone or unsaid. Share, collaborate and enjoy successful projects. Find out more at www.seavusprojectviewer.com.

evenTS irena Calovska, Strategist

photo by: kioty46

we visited mobile world Congress, barcelona, Spain, in February 2011. many topics were covered, various panels and panelists were discussing and debating on different subjects, millions of messages are still waiting to be delivered, noise everywhere These are some of the trends and topics that have marked this years event, as seen by irena Calovska, Strategist at Seavus

TELCOS OF THE FUTURE networks continue to evolve. operators are too complex to react quickly to the market demandthey look for solutions to enable that. Flexibility rather than cost savings is their concern. They are too slow on launching new services on the mar ket. They are looking forward to partner with companies who could make this reality for them. They are in a need for ser vice platforms which will enable them to deliver various ser vices. everyone wants to own the customer. but, mobile operators have the biggest customer base, strongest and perhaps the best relationship with the customer. And until know, no one has taken this position away. operators dont have long-term vision about their future. They dont have clear business case except for lowering the cost of their primary services voice and data. but they dont want to remain solely bit pipes. They started to acknowledge

that they want to provide services, to become service providers. doComo in Japan is the one rare example of carrier of the future. it started offering various services ranging from simultaneous voice translation, providing e-books on subscribers e-reader devices, photos on digital frames, to delivering services for in-car solution and all of that through its own network. Further, we are facing application aware networking. every operator wants a localized app store. Telefonica is launching bluevia, a developer platform that enables developers to utilize Telefonicas various APis including SmS, user profiling and billing APi and deliver apps to subscribers. in return Telefonica gives developers 20% of incoming SmS fees, and 10% of outgoing SmS fees. operators future lies into driving revenue through innovative, personalized offerings and creating and charging successful and manageable service packages. MHEALTH. HEALTHCARE GOES MOBILE. remote health monitoring will radically change medical care and promises to be a lucrative new business line. mobile phones can help treat you medically. The mobile will soon reshape the way healthcare services are delivered. The healthcare sector is undergoing a dramatic change with mobile broadband making electronic medical records, insurance and claims data, scheduling, billing, drug information and other patient management systems easily accessible. nowadays we are starting to see remote patient monitoring systems which measure medical parameters of adult and pediatric patients. Some of the things to be monitored/tracked at home via mobile are: weight, blood sugar, blood pressure, heart rate, physical activity, calories taken, pain level, sleep patterns, cardiac rhythm MOBILE ADvERTISING. SMARTPHONES BECOME THE NEW AD PLATFORM. Context, immediacy and personalization are elements that characterize the mobile advertising which gives advantage over other advertising media. upon these elements advertisers are starting to build their campaigns to get their messages delivered quickly and efficiently. important information needed from operators for the mobile advertising to succeed and to have a targeted marketing campaign is knowledge of customer demographics and psychographics, where they are and what time is there, what device they use

BUzz. THE ANNOUNCEMENTS nokia partner with windows Phone 7. The next windows Phone 7 comes with Twitter integrated. hTC proudly showed the new phone with Facebook hardware button. now we are one click away to our favorite social network. message from Twitters Ceo, evan williams: Stop looking at Twitter as just another application, our goal is to be a tightly integrated service. HOT MOBILE APPS AND SERvICES MENTIONED Foursquare. Popular online and mobile service that lets people check in and report their location to find friends or get tips about the place they are visiting. Shazam. music discovery engine. Layar. mobile augmented reality. metaio. Augmented reality software development and content creation platform. Spotify. digital service used to discover and share music. rovio mobile (Angry birds). development of wireless games. i leave the pleasure and mind game to you in order to decide where the mobile industry is going, how the industry will evolve and whats next hot topic on the round table.

evenTS
and how they use it. operators still lack providing such metrics to advertisers treating it as sensitive topic to disclose personal information. operators have detailed information about their customers. The challenge is for operators to become the trusted par ty both for advertisers and consumers, who want their privacy and identity to be respected. it is a matter of time when more advertising budgets will go into mobile advertising and allow advertisers to directly access their target consumers. mobile advertising industry is on its way and is starting to grow rapidly. MCOMMERCE. MPAYMENT, MOBILE MONEY AND NEAR FIELD COMMUNICATION (NFC). IS IT STILL TOO EARLY, TOO COMPLEX, TOO MANY SECURITY ISSUES? mobile phones are revolutionizing the way world manages money, makes payments and buys things leading to connected mobile commerce. Consumer trust, a regulated bank environment, scalable technology platforms and partnership between players the necessary elements for building global mobile services. The problem is that the mobile operators would like to own that space, so would banks. in order to make the nFC-based mobile payment work, operators have to cooperate with each other and with the financial community. All sides have to agree on what business model to adopt, how to share revenues and how to acquire and retain the customers. The main problem is the privacy and security issue. what happens when user lost his/her phoneand the story continues onwards. There are 2.2 billion banked people in the world and 5 billion mobile phones. The demand is there. So it is the technology. mobile money will change the way we bank and shop.

Look for us at may

10-11, MvNO Industry Summit 2011, barcelona, Spain 18, IDM B2B Marketing Conference, London, uK 23-26, TM Forum Management World, dublin, ireland 26-27, IdejaX, hurA, zagreb, Croatia 10-11, Streaming Media East 2011, hilton new york, ny, uSA 19, Real Time & Embedded Computing, Long island, uSA 26, CIO synergy, new york, uSA

may - july, 2011

june
8-10, NDC Norwegian Developers Conference, oslo, norway 9, iFront, belgrade, Serbia 14-16, Financial Services Technology Expo, new york, uSA 23, IRCE, San diego, uSA, June 14-17, 2011 mobileAppex, Chicago Android, Chicago, uSA 27-29, iSociety 2011, London, uK June 30-July 2, International Conference on Applied Financial Economics, Samos island, Greece

july
5-6, Finance and Economics Conference 2011, Frankfurt am main, Germany 21-23, IADIS International Conference, rome, italy

contact@seavus.com

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About Seavus
Seavus is a software development and consulting company with many years of experience and proven track record in providing successful enterprise-wide business solutions, system integration and support to our customers worldwide. Seavus is an active part of the everchanging society, based on knowledge and innovation. Through sharing and expanding the knowledge and by turning it into products and services, we empower our partners to achieve their goals in their community. our products and services are well positioned through our global presence and reach, available to all our customers and potential customers. in Seavus we are committed to delivering knowledge, solutions and innovations. we are structured to provide products and services simultaneously to multiple locations. we work together with key technology partners and a global network of agents, resellers and distributors to turn technology into business value. Key Facts: Founded 1999 in malmoe, Sweden over 500 iCT business domain and market experts make the core of Seavus human capital Seavus global capacity is placed in 8 countries: Sweden, uSA, macedonia, belarus, Serbia, Latvia, Switzerland and Albania over 2.000 customers The Quality of the processes and the work is confirmed with the iSo 9001:2008, iSo 14001:2005 and iSo 20000:2004

SWEDEN / SEAVUS AB Skeppsbron 5 211 20 Malmoe, Sweden T: +46 40-300 940 F: +46 40-300 941

MACEDONIA / SEAVUS DOOEL 11 Oktomvri 33A 1000 Skopje, Macedonia T: +389 2 3097 400 F: +389 2 3097 414

USA / SEAVUS USA 22 Cortlandt St, Suite 1629 New York, NY 10007 T: 770-261-1394

BELARUS / FLLC SEAVUS 29A Brilevskaya St., office 14 220039, Minsk, Republic of Belarus T: +375 17 213 41 45 F: +375 17 222 58 78

SERBIA / SEAVUS DOO St. Bogdan Popovic 2 18000 Nis, Serbia T: +381 18 4577 319 F: +381 18 4577 325

LATVIA / SIA SEAVUS Duntes iela 6-309 LV-1013, Riga Latvia T: +371 67319100 F: +371 67212146