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Essentials of

Organizational
Behavior

1.
2.
3.
4.
5. TQM
6.
7.

1.1

Essentials of Organizational Behavior

1.1.1

Essentials of Organizational Behavior

1 2
3

1.1.2

1 - 1

Essentials of Organizational Behavior

1-1

Essentials of Organizational Behavior

Essentials of Organizational Behavior

1.2

1.2.1

Essentials of Organizational Behavior

1.2.2

1.2.3

Essentials of Organizational Behavior

1.3
1.3.1

1.3.2

,
,
8 %

10

Essentials of Organizational Behavior

1-2 Total Quality Management,


T Q M

1.

2.

3.

4.

5.

1-2

11

Essentials of Organizational Behavior

4 2 46

1.3.3

12

Essentials of Organizational Behavior

1.3.4

13

Essentials of Organizational Behavior

1980

4 5 % 2 2 %
1 9 %
40%
3 5 0 4 4 1 9

1.3.5

14

Essentials of Organizational Behavior

75%

1.3.6

15

Essentials of Organizational Behavior

19
80

90

1.3.7
WT

16

Essentials of Organizational Behavior

25

1.3.8

10

15

17

Essentials of Organizational Behavior

1.3.9

80

20%

19933 000 -
5 3 7
5

18

Essentials of Organizational Behavior

1993
77%
1988

1-3

2
605
775

21

35

1-3

1.3.10

19

Essentials of Organizational Behavior

1 - 4
25 00040 000

$6

$20

1-4

4.758.00

20

Essentials of Organizational Behavior

1.3.11

21

Essentials of Organizational Behavior

1.4

1 - 5
,

36

1-5

7 1 2

22

Essentials of Organizational Behavior

1317

1. ;
2. ;
3. ;
4. -6
;
5. 4;
6. ;

24

Essentials of Organizational Behavior

25

Essentials of Organizational Behavior

2.1

H o n d a A c c o r d

Mercury Tracers
IBM Mobil
Motorola GilleteCocaCola
CBSCBS
R e c o r d s General Tire
P i l l s b u r y

2.1.1
5 0 0
Multinational Corporation

26

Essentials of Organizational Behavior

GNP 10037

24 139.5 5

2.1.2

15

27

Essentials of Organizational Behavior

N A F T A

European Union 1993


153.35,

1993

45
1992 0.9

North American Free Trade Agreement


90

1 9 9 41
3 . 7
65
N A F T A 2 5 0 %

28

Essentials of Organizational Behavior

N A F T A
9 000
15
NAFTA
3

The New Eastern Europe

2.2

national culture,

29

Essentials of Organizational Behavior

2.2.1
p a r o c h i a l i s m

ethnocentric views

1 0 0

30

Essentials of Organizational Behavior

7 5 %

2 2 %

2.2.2

1 2 % 3 0 0
4 0 0 6 0 0

31

Essentials of Organizational Behavior

1012

2.3

1 4 0

32

Essentials of Organizational Behavior

40

4
1
23
4

2.4

33

Essentials of Organizational Behavior

2.4.1 -
-

34

Essentials of Organizational Behavior

Kluckhohn-Strodtbeck 6

Relationship to the Environment

Time Orientation

35

Essentials of Organizational Behavior

1 0

National of People

Activity Orientation

36

Essentials of Organizational Behavior

Focus of Responsibility

Concepts of Space -

37

Essentials of Organizational Behavior

1 . 51 . 8

2-1 -

6
2-1 -

2.4.2

38

Essentials of Organizational Behavior

Geert Hofstede

40
11.6

41 2
34

individualism

c o l l e c t i v i s m,

39

Essentials of Organizational Behavior

power distance

u n c e r t a i n t y
avoidance

40

Essentials of Organizational Behavior

440
:
/

41

Essentials of Organizational Behavior

4 0
2 - 2

2-2

42

Essentials of Organizational Behavior

2.5

1024
11 000 80%

43

Essentials of Organizational Behavior

2 - 1
4


Essentials of
Organizational
Behavior

1. ;
2. ;
3. ;
4. ;
5. ;
6. ;
7. ;
8.

3.1
Attitudes

47

Essentials of Organizational Behavior

3.1.1
Job Satisfaction

48

Essentials of Organizational Behavior

2 03 0 5 0

49

Essentials of Organizational Behavior

3.1.2

Cognitive dissonance

50

Essentials of Organizational Behavior

51

Essentials of Organizational Behavior

3.1.3 -
- The Attitude-Behavior Relationship

60
A - B A - B

A - B
25

A-B

52

Essentials of Organizational Behavior

3.2

Personality
16
3 - 1
1 6

3-1 16
1.

2.

3.

4.

53

Essentials of Organizational Behavior

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

3.2.1 -
-Myers-Briggs Type Indicator
M B T I
1 0 0

EI S N
TF PJ 1 6
3 - 1 1 6
I N T J

54

Essentials of Organizational Behavior

E S T J

E N T P

1 3

Price Club
1 3 N T
5 %
2 0 0 M B T I
M B T I
3 M

M B T I

3.2.2
MBTI 5
Big Five
5

(1) e x t r o v e r s i o n

55

Essentials of Organizational Behavior

(2) a g r e e a b l e n e s s

(3) conscientiousness

(4) emotional stability

(5) openness to experience

5
5

56

Essentials of Organizational Behavior

3.2.3
5

Locus of controlinternals

e x t e r n a l s

Authoritarianism

Mach
Niccolo Machiavelli
M a c h i a v e l l i1 6

57

Essentials of Organizational Behavior

s e l f - m o n i t o r i n g
,

risk propensity

58

Essentials of Organizational Behavior

3.2.4

-
6
6
3-2
3-2

59

Essentials of Organizational Behavior

1 6 0

3 - 1

3-1

1
2 3

60

Essentials of Organizational Behavior

3.3
P e r c e p t i o n

3.3.1

61

Essentials of Organizational Behavior

3.3.2
,

attribution theory

31
23

62

Essentials of Organizational Behavior

10

63

Essentials of Organizational Behavior

3.3.3

Assumed similarity

stereotyping

64

Essentials of Organizational Behavior

h a l o
e f f e c t

3.4

l e a r n i n g

3 - 2

law of effect

65

Essentials of Organizational Behavior

(Consequence)

3-2

(shaping)

( m o d e l i n g )

66

Essentials of Organizational Behavior

3 - 3

ability

3-3

, ,,

67

Essentials of Organizational Behavior

68

Essentials of Organizational Behavior

A B
B

1.
2.
3. XY
4.
5.
6.
7.
8.
9.

70

Essentials of Organizational Behavior

4.1
motivation

need

4-1

4-1

4.2
50

71

Essentials of Organizational Behavior

XY-

1
2

4.2.1

Abraham Maslow
5
(1)

(2)

(3)
(4)

(5)

4 - 2

72

Essentials of Organizational Behavior

4-2

73

Essentials of Organizational Behavior

4.2.2 XY
Douglas McGregor
X
Y

X
(1)
(2)

(3)
(4)

Y
(1)
(2)

(3)
(4)

74

Essentials of Organizational Behavior

X
Y
Y X

Y
X Y

4.2.3 -
-

12
4-3

75

Essentials of Organizational Behavior

1 753

1 844

69

19

31

81

80% 60 40 20 0 20 40 60 80%

50%

40

30

20

10

10

20

30

40

50%

4-3

76

Essentials of Organizational Behavior

-
(1)

(2)

(3)

(4)

(5) -

(6)

77

Essentials of Organizational Behavior

6 0

4.3

4.3.1
David McClelland

(1) nAch

(2) nPow

78

Essentials of Organizational Behavior

(3) nAff

0 . 5
50%

(Dale Carnegie)

79

Essentials of Organizational Behavior

80

Essentials of Organizational Behavior

4.3.2
Goal-setting Theory

1 2

81

Essentials of Organizational Behavior

1 0 %2 0 %

82

Essentials of Organizational Behavior

4.3.3
Reinforcement
T h e o r y

83

Essentials of Organizational Behavior

4.3.4

$40 000

$45 000
$40 000

(Equity Theory)

- -

84

Essentials of Organizational Behavior

(1)
(2)
(3)
(4)
(5)

- -

85

Essentials of Organizational Behavior

(1)

(2)

(3)

(4)

86

Essentials of Organizational Behavior

4.3.5

Expectancy

Theory

3
(1)

(2) -

(3) -

4 - 4

4-4

87

Essentials of Organizational Behavior

88

Essentials of Organizational Behavior

4.4

89

Essentials of Organizational Behavior

1
23
456
7

1. 4
2. 5
3.
4.
5.
6.

5.1

91

Essentials of Organizational Behavior

5.1.1
Management by ObjectivesMBO

4 0 Peter Drucker

5-1

5-1

92

Essentials of Organizational Behavior

7 % 2 4
1 %

3
61

93

Essentials of Organizational Behavior

5.1.2

5.1.3

94

Essentials of Organizational Behavior

5.2
(Emery Air Freight)

9 0 % 4 5 %

90%
3
200

5.2.1
5-2 OB Mod
51 2
3 4
5

95

Essentials of Organizational Behavior

4a

4b

4c

4d

5-2

96

Essentials of Organizational Behavior

5 %1 0 %
7 0 %8 0 %

45%

9 0 %

97

Essentials of Organizational Behavior

5.2.2

5.2.3

G E

W e y e r h a u s e r D e t r o i t D a y t o n H u d s o n X e r o x

40 000

198986%
100%

5.3
General Electric Plant
in Ohio

98

Essentials of Organizational Behavior

U S A A
1
Childress
B u i c k P h o e n i x

5.3.1
Employee Involvement

p a r t i c i p a t i o n

99

Essentials of Organizational Behavior

5.3.2
4

Participative Management

Representative Participation

100

Essentials of Organizational Behavior

Work Councils

3 0
(Board Representatives)

Quality Circle

5080
81 0

101

Essentials of Organizational Behavior

5 - 3

5-3

Employee Stock Ownership Plans


ESOPs

102

Essentials of Organizational Behavior

P o l a r o i d2 0 %
(United Airlines)55%(Avis
Corporation)(Weirton Steel)100%

45
2 3 8

5.3.3

Y X
-

5.3.4

103

Essentials of Organizational Behavior

IBM TRW

80 90

13

1974
1 1 000

5.4
25 Nucor Steel

150% Merck &Co.


P.Roy Vagelos1993
11%
1 9 9 3 1 1 %

104

Essentials of Organizational Behavior

Bob Baker
1 9 9 3 150 000
3

5.4.1

Variable-Pay Programs

60 000

piece
-rate pay plant

105

Essentials of Organizational Behavior

25 20050
4010

6 6 0

1 9 9 3 A .
(Robert A.Watson) ( W e s t i n g h o u s e )
1 000

A T & T
Scott Paper70%
30%
10%20%
Profit-Sharing Plans

Michael Eisner 2

106

Essentials of Organizational Behavior

gainsha r i n g

5050

83
8 3 % 8 4 %
69%

5.4.2

400

107

Essentials of Organizational Behavior

43%64%

5.4.3

10
198944%
1 9 9 1 5 1 %
1993382 3/4
199314%
199421%

2 000
Bell&HowellAmerican Safety Razor
Champion Spark Plug
Cincinnati Milacron Eaton

108

Essentials of Organizational Behavior

Firestone Tire Hooker Chemical


Mead Paper)

5.5

120 00075 000


60 000

5.5.1
Skill-based P a y

14

10%

1990

109

Essentials of Organizational Behavior

1 000
6 0 %
6%

5.5.2

110

Essentials of Organizational Behavior

5.5.3

1 000
198719901990
5 1 % 3
25%
20%
1 800199310%
25% 27

111

Essentials of Organizational Behavior

70%
8 8 % 7 0 %7 5 %

1. 6
2. 3
3.
4.
5.
6. 4
7.
Decision Making

113

Essentials of Organizational Behavior

6.1

6.1.1

6
The Rational Model 6-1
6 1

50

114

Essentials of Organizational Behavior

6-1 6
1.
2.
3.
4.
5.
6.

23

115

Essentials of Organizational Behavior

(1)

(2)

(3)

(4)

(5)

(6)

6.1.2
c r e a t i v i t y

Creative Potential

116

Essentials of Organizational Behavior

4 6 1
1 %
1 0 % 6 0 %

attribute listing

117

Essentials of Organizational Behavior

6.2

,
,

6.2.1

118

Essentials of Organizational Behavior

Bounded Rationality

119

Essentials of Organizational Behavior

6.2.2

I n t u i t i o n

120

Essentials of Organizational Behavior

2 5 51 0

2 32 4 6

6 6

5 0

6.2.3

121

Essentials of Organizational Behavior

6.2.4

122

Essentials of Organizational Behavior

6.2.5

Availability Heuristic

7 4 7

69

123

Essentials of Organizational Behavior

Representative Heuristic
NBA
NBA

10

NBA

Escalation of Commitment

124

Essentials of Organizational Behavior

6.2.6

Decision-Making Styles

125

Essentials of Organizational Behavior

6-1

6-1

126

Essentials of Organizational Behavior

Lever of Moral Development

3
2
36
6-2
1 p r e c o n v e n t i o n a l

127

Essentials of Organizational Behavior

c o n v e n t i o n a l
( p r i n c i p l e )

6.

5.

4.

3.

2.

1.

6-2

(1) 6

(2)
(3) 4

128

Essentials of Organizational Behavior

(4)
3
4

6.2.7

Performance Evaluation

10%

Reward Systems

203080

129

Essentials of Organizational Behavior

System-Imposed Time Constraints

Historical Precedents

Eastman Kodak
2070

130

Essentials of Organizational Behavior

6.2.8

131

Essentials of Organizational Behavior

132

Essentials of Organizational Behavior

17

1.
2.
3. 3
4.
5.
6.
7.
8.

17.1

1 7 - 1 6

378

Essentials of Organizational Behavior

17-1

14

17

379

Essentials of Organizational Behavior

10

70

1994
1995

1994

380

Essentials of Organizational Behavior

9 0
2 0

ConAgras Health Choice


Pillsburys Green Giant

2
80

1991
Hughes Aircraft21 000
15 000
10 000

17

381

Essentials of Organizational Behavior

17.2

382

Essentials of Organizational Behavior

Change Agents

17.3

17

383

Essentials of Organizational Behavior

4 0

10

17.3.1

Kurt Lewin
17-1

384

Essentials of Organizational Behavior

3
(1)
(2)

(3)

17-1

506070

17.3.2
1 3

17

385

Essentials of Organizational Behavior

2 0 3

386

Essentials of Organizational Behavior

17.3.3

60

18People Express

Tom Peters

17.4

17

387

Essentials of Organizational Behavior

388

Essentials of Organizational Behavior

17.4.1

10

S e a r s
50 000

17

389

Essentials of Organizational Behavior

17.4.2

390

Essentials of Organizational Behavior

50

80

17

391

Essentials of Organizational Behavior

17.4.3
6

392

Essentials of Organizational Behavior

17

393

Essentials of Organizational Behavior

17.5

Organizational Development, OD

394

Essentials of Organizational Behavior

()

()
()
()
()

17.5.1

1987
1997

17

395

Essentials of Organizational Behavior

13

IBM

396

Essentials of Organizational Behavior

Scott

P a p e r

17.5.2 -
-

17

397

Essentials of Organizational Behavior

1 4

50

398

Essentials of Organizational Behavior

Quality of
Worklife, QWL

8
(1)
(2)
(3)
(4)
(5)

(6)

(7)

17

399

Essentials of Organizational Behavior

(8)

17.5.3

5
Sensitivity Training

400

Essentials of Organizational Behavior

17

401

Essentials of Organizational Behavior

402

Essentials of Organizational Behavior

17

403

Essentials of Organizational Behavior

404

Essentials of Organizational Behavior

17.6

17.6.1

17

405

Essentials of Organizational Behavior

406

Essentials of Organizational Behavior

17

407

Essentials of Organizational Behavior

17.6.2
3 M
3 M

25%
200
3 M
3 M

408

Essentials of Organizational Behavior

3 M

3 M

15%

17

409

Essentials of Organizational Behavior

410

Essentials of Organizational Behavior

411

Essentials of Organizational Behavior