M-RESME Final Exam 3 September 2011 Faculty: Dr.

Roderick Bugador 10:30

12:30

1. Measurement in research consists of assigning numbers to _____ in compliance wit h a set of rules. A. Events D. Activities B. Objects E. All of the above C. Properties 2. A(n) _____ defines a variable in terms of specific measurement criteria. A. Operational definition D. Mapping rule B. Empirical definition E. Conceptual definition C. Measurement rule 3. Weight, height, and temperature are all types of _____. A. Objects D. Constructs B. Physical properties E. Mapping rules C. Psychological properties 4. Attitudes are a type of _____. A. Object D. Social property B. Physical property E. Mapping rule C. Psychological property 5. Which characteristics of data are exhibited by the variable, gender? A. Classification only D. Classification, order, distance, and origin B. Classification and order E. Classification, order, distance, origin, and C. Classification, order, and distance exclusivity 6. LeBron James wears the number 23 on his jersey. Which of the following character istics is exhibited by this number? A. Distance C. Classification B. Order D. Origin 7. A nominal scale contains _____. A. Mutually exclusive and collectively exhaustive categories as well as the prop erty of order, but not distance or unique origin B. The properties of order, classification, and equal distance between points bu t no unique origin C. Mutually exclusive and collectively exhaustive categories, but without the pr operties of order, distance, and origin D. The properties of classification, order, equal distance, and unique origin E. The four major sources of error

8. When analyzing nominal data, which measure of central tendency is appropriate? A. Mean D. Range B. Mode E. Dispersion C. Median 9. _____ describes how scores cluster or scatter in a distribution. A. Mode D. Dispersion B. Mean E. Range C. Median 10. An ordinal scale contains _____. A. Mutually exclusive and collectively exhaustive categories as well as the prop erty of order, but not distance or unique origin B. The properties of order, classification, and equal distance between points bu t no unique origin C. Mutually exclusive and collectively exhaustive categories, but without the pr operties of order, distance, and origin ENCIRCLE THE LETTER OF THE CORRECT ANSWER. GOOD LUCK!

M-RESME Final Exam 3 September 2011 Faculty: Dr. Roderick Bugador 10:30

12:30

D. The properties of classification, order, equal distance, and unique origin E. The four major sources of error 11. The appropriate measure of central tendency for an ordinal scale is the ____ _. A. Mode D. Range B. Mean E. Dispersion C. Median C. Mutually exclusive and collectively 12. An interval scale contains _____. exhaustive categories, but without the A. Mutually exclusive and collectively properties of order, distance, and origin exhaustive categories as well as the property of D. The properties of classifica tion, order, equal order, but not distance or unique origin distance, and unique origin B. The properties of order, classification, and E. The four major sources of err or equal distance between points but no unique origin 13. Which measure of central tendency is appropriate for interval scales? A. Mode D. Range B. Mean E. Dispersion C. Median In the results of the most recent exam taken in the business research class, the average score was a 74.4. More students earned a 78 than any other score and half the grades were above 72 and half the grades were below 72. 14. What is the mode for the business research exam scores? A. 74.4 D. 50 B. 78 E. Between 50 and 100 C. 72 15. What is the median for the business research exam scores? A. 74.4 D. 50 B. 78 E. Between 50 and 100 C. 72 16. What is the arithmetic mean for the business research exam scores? A. 74.4 D. 50 B. 78 E. Between 50 and 100 C. 72 17. _____ is the extent to which a measurement tool actually measures what we wi sh to measure. A. Reliability D. Significance B. Validity E. Standardization C. Practicality 18. _____ is the extent to which a measurement is accurate and precise. A. Reliability D. Significance B. Validity E. Standardization C. Practicality 19. An attitude scale that correctly forecasts the outcome of a purchase decisio n has _____ validity. A. Discriminant D. Concurrent B. Content E. Predictive C. Face ENCIRCLE THE LETTER OF THE CORRECT ANSWER. GOOD LUCK!

M-RESME Final Exam 3 September 2011 Faculty: Dr. Roderick Bugador 10:30

12:30

20. When target questions present the participants with a fixed set of choices, they are _____. A. Unstructured B. Undisguised C. Structured D. Disguised E. Open-ended 21. Which of the following statements is not a disadvantage of unstructured ques tions? A. Unstructured questions are not suitable for self-administered questionnaires B. Coding of responses is costly and time consuming C. Unstructured questions tend to be less biasing influence on response than str uctured questions D. Implicitly, unstructured questions give extra weight to respondents who are m ore articulate E. Unstructured questions require the use of content analysis 22. Which of the following questions is not useful for the instrument designer w hen selecting appropriate question content and writing questions? A. Should this question be asked? B. Is the question of proper scope and coverage? C. Can the participant answer this question as asked? D. Will the participant willingly answer this question as asked? E. What data collection mode will be used? 23. Every time a Rent-a-Car customer returns a car, Avis Co. asks the customer t o evaluate the Car on a scale of one to five. A five means that the customer thoroughly enjoyed the Car while a o ne means that the customer hated the Car. Netflix is using a(n) _____ question to learn customer preference s. A. Administrative D. Rating B. Checklist E. Semantic differential C. Ranking 24. Every time Avis Co. customer returns a car, Avis Co. asks the customer to ev aluate the car relative to other cars on a scale of one to five. A five means that the customer thought this car was better than most others while a one means that the car is among the worst. In this example, Netflix is u sing a(n) _____ question to learn customer preferences. A. Administrative D. Rating B. Checklist E. Semantic differential C. Ranking 25. The term, funnel approach, means to _____ in questionnaire design. A. Begin with general questions to more specific questions B. Branch from buffer questions to target questions C. Begin with buffer questions and end with screen questions D. Move from screen questions to buffer questions to classification questions E. Ask sensitive questions early 26. Which term below refers to the individual participant or object on which a m easurement is taken? A. Population B. Target population C. Population element D. Sampling frame E. Sample

ENCIRCLE THE LETTER OF THE CORRECT ANSWER. GOOD LUCK!

M-RESME Final Exam 3 September 2011 Faculty: Dr. Roderick Bugador 10:30

12:30

27. A _____ is the total collection of elements about which the researcher wishe s to make inferences. A. Population B. Target population C. Population element D. Sampling frame E. Sample 28. When all the elements in a population are included in a study, the result is a _____. A. Poll B. Census C. Sample D. Sampling frame E. Probability sample 29. The list of elements in a population from which the sample is actually drawn is known as the _____. A. Sampling frame B. Population extent C. Database D. Sampling base E. Population directory Hilton Hotels wishes to conduct a study on the determinants of brand loyalty amo ng Hilton Hotel customers. The Hilton organization estimates that 10% of its 2, 600,000 Hilton Honors club memb ers are loyal to the Hilton brand wherever they travel. However, the remaining members may choose other hote l brands at times. The organization wants to understand how to increase loyalty among the other 90% of club members. 30. In the Hilton example, the individual club members represent the _____. A. Population B. Sample C. Sampling frame D. Population element E. Census 31. In the Hilton example, the Hilton Honors membership list represents the ____ _. A. Sample B. Sampling frame C. Population D. Population element E. Target population 32. In the Hilton example, the population for the study is _____. A. Travelers requiring overnight lodging B. Guests at Hilton-brand hotels C. Hilton Honors club members D. The top 10% of Hilton Honors club members E. The 90% of Hilton Honors club members who are not brand loyal 33. The Hilton organization is considering a survey about factors affecting bran d loyalty that will be sent to all of its Hilton Honors club members. This is an example of a _____. A. Population B. Sample C. Extent D. Census

E. General population survey ENCIRCLE THE LETTER OF THE CORRECT ANSWER. GOOD LUCK!

M-RESME Final Exam 3 September 2011 Faculty: Dr. Roderick Bugador 10:30

12:30

34. In the Hilton example, the sampling frame is made up of the _____. A. List of Hilton Honors club members B. List of guests staying at any Hilton hotel during a designated period of time C. List of the top 10% of Hilton Honors club members D. List of the 90% of Hilton Honors members who are not brand loyal E. List of guests at Hilton's top competitors 35. Hilton plans to send surveys to 10,000 Hilton Honors club members. This grou p of people is known as the _____. A. Sampling frame B. Population C. Census D. Sample E. Population element 36. Which word below best describes nonprobability sampling? A. Subjective B. Objective C. Random D. Systematic E. Generalizable 37. Which term below refers to a controlled procedure that assures that each pop ulation element is given a known nonzero chance of selection into the sample? A. Nonprobability sampling B. Random selection C. Systematic selection D. Judgment sampling E. Statistical selection 38. Estimates of precision are possible with _____ samples. A. Nonprobability B. Probability C. Judgment D. Quota E. All of the above 39. All of the following are methods of probability sampling except _____. A. Systematic B. Simple random C. Stratified D. Cluster E. Purposive 40. If one selects a sample by beginning with a random start of an element and t hen selecting every kth element in the frame for inclusion in the sample, which type of sampling method is being used? A. Simple random B. Systematic C. Cluster D. Stratified E. Double ENCIRCLE THE LETTER OF THE CORRECT ANSWER. GOOD LUCK!

M-RESME Final Exam 3 September 2011 Faculty: Dr. Roderick Bugador 10:30

12:30

41. When selecting a convenience sample, element selection is based on _____. A. Accessibility B. Judgment C. Random selection D. Area E. All of the above 42. In which sampling technique, are participants in a study selected by referra l? A. Convenience B. Judgment C. Quota D. Snowball E. Area 43. The process of ensuring the accuracy of data and their conversion from raw f orm into classified forms appropriate for analysis is called _____. A. Coding B. Data entry C. Data preparation D. Data measurement E. Quality control 44. All of the following activities except _____ are included in the data prepar ation process. A. Editing B. Coding C. Data entry D. Analyzing frequency distributions E. Evaluating reliability estimates 45. Which of the following hypotheses is best examined with a correlation analys is? A. Men differ from women on average yearly clothing expenditures B. Income level is related to average yearly clothing expenditures C. Clothing expenditures are higher in northern states and lower in southern and southwestern states D. Income, geographic location, and gender are predictive of yearly clothing exp enditures E. More retail clothing stores are located in the northeast than in the southwes t 46. The _____ is a statistic summarizing the strength of association between two metric variables. A. Regression analysis B. Partial correlation coefficient C. ANOVA D. Product moment correlation E. Gamma 47. Which of the following questions would be best answered using simple regress ion? A. Are consumers' perceptions of quality related to their perceptions of prices when the effect of brand image is controlled? B. Can the variation in market share be accounted for by the size of the sales f orce? C. Do retailers, wholesalers, and agents differ in their attitudes toward the fi rm's distribution policies? D. How do advertising levels (high, medium, and low) interact with price levels (high, medium, and low) to

influence brand sales? E. What factors can be thought of as being related to service quality as opposed to product satisfaction? ENCIRCLE THE LETTER OF THE CORRECT ANSWER. GOOD LUCK!

M-RESME Final Exam 3 September 2011 Faculty: Dr. Roderick Bugador 10:30

12:30

48. Regression analysis seeks to _____. A. Predict Y using X values B. Evaluate differences between X and Y C. Determine whether X and Y are part of the same construct D. Determine whether the means of X and Y are significantly different E. All of the above 49. Which of the following measures is used to assess the strength of relationsh ips in cross-classification tables and data following non normal distributions? A. Nonparametric measures of association B. Parametric measures of association C. ANOVA D. Regression E. T-test 50. What type of measure is Spearman's rho? A. Chi-square statistic B. Correlation coefficient C. Measure of variance D. Measure of error E. Measure of skewness ENCIRCLE THE LETTER OF THE CORRECT ANSWER. GOOD LUCK!