Professional Documents
Culture Documents
24 September 2018
A) Personal data
Liisankatu 17 D 27
00170 Helsinki
FINLAND
B) Education
Degrees
Language skills
Research Fellow, Parsons The New School for Design (New York, USA), March –
May 2013
Worked on my dissertation, collected data for FLUID, and participated in
commenting and supervising students’ thesis writing
Spring 2016 – spring 2017 – Member of the University Wide Art Studies steering
group, Aalto University
October 2015 – She Ji: The Journal of Design, Economics, and Innovation,
member of the Peer Review Collegium
Teaching experience
Aalto Explorers with Finnair, Kyushu University, Fukuoka, Japan. 05/2018 (Co-
facilitator)
Game Industry: Born global, innovative and digital, Aalto University School of
Business, Helsinki, Finland. 10-12/2017 (Lecturer)
Competing with East Asian Firms, Aalto University School of Business, Helsinki,
Finland. 11/2017 (Guest lecturer)
What are museums for? Co-design project together with the National Museum of
Finland, Aalto University, International Design Business Management, Helsinki,
Finland. 07/2017 (Facilitator)
Game Industry: Born global, innovative and digital, Aalto University School of
Business, Helsinki, Finland. 09-10/2016 (Facilitator/Lecturer)
José Jacome: Bottom-up initiatives in the Finnish game industry (working title)
Xia Liang: From “confusion” to “fusion cuisine”. Will Fusion help restaurant
expend their market and build a competitive advantage? – A study on Chinese
restaurant in Helsinki.
Ville Sorsa: Sorry, we do not accept cash. An exploratory case study on the
consumer adoption of emerging fintech services.
Yuan Cao: How can a Chinese maths teacher give arts classes? - An exploration of
applying Finnish cross-curricular pedagogical knowledge in rural Chinese
primary schools.
Lauri Lukka: Conquering the mobile market: How small game mobile game
developers seek advantage in highly competitive markets
Saku Nummi: What? I’m not special to my client? Identifying the multiple actors
in value constellation
Between August 2012 and July 2014 I worked as a Project Manager in the FLUID
research project on music and game industries in Helsinki, Los Angeles, and
Tokyo, and between February 2010 and April 2012 I was managing ACE
Consulting’s research activities as their Research Director. In both cases I was in
charge of managing current and envisioning future research activities, as well as
leading a group of researchers and consultants.
Books
Karjalainen, T-M., Lehtonen, M. J. & Niipola, J. (2014) The Playing Finn: Stories on
successful game development and music export. Helsinki: Talentum.
Cheng, H., Kesävuori, T., Lehtonen, M. (Ed.), Lovio, J., Lund, R. W. B., Mallenius, S.,
Serita, V. & Sonninen, A. (2011) Doing Design Business in Japan: Experiences
from Hirameki. Helsinki: Aalto University.
Book Chapters
Lehtonen, M. & Kampf, C. (2009) A Case for Combining Meaning, Culture and
Knowledge: Extending Nonaka’s theory of the knowledge creating firm through
Peirce’s semiotics. In Louhiala-Salminen, L. & Kankaanranta, A. (Eds.) The Ascent
of Business Communication. Helsinki: Helsinki School of Economics.
Papers in Conference Proceedings
Lehtonen, M. J. (2018) A guy walks into a bar... : exploring the roles and functions
of humour between expatriates and locals in Japan. Paper presented at the
Academy of International Business 2018 Annual Meeting, 25-28 June, 2018,
Minneapolis, USA.
Lehtonen, M., Ainamo, A. & Salo, A. (2013) Games as Services: an industrial shift
and what it means for design. Paper presented at the IASDR Conference, August
26-30, 2013, Tokyo, Japan.
Lehtonen, M., Ainamo, A. & Salo, A. (2013) Industrial ecosystem emergence: Fluid
and dynamic boundaries between co-creation and appropriation in digital
gaming. Paper presented at the 29th EGOS Colloquium, July 4-6, 2013, Montreal,
Canada.
Lehtonen, M. (2012) Only damaged people want good things to happen to them
through visualization – using visual methods to study cultures”. Paper presented
at the Nordcode Seminar, June 11-13, 2012, Helsinki, Finland & Stockholm,
Sweden.
Lehtonen, M., Rose, E. L., Cheng, H. & Lovio, J. (2011) Why do Finnish design-
intensive SMEs enter the Japanese market? A longitudinal study on the
internationalization motives. Paper presented at AJBS 24th Annual Meeting, June
24-25, 2011, Nanzan University, Nagoya, Japan.
Lehtonen, M., Rose, E. L., Cheng, H. & Lovio, J. (2011) Motives for going
international: A longitudinal study of Finnish design companies entering the
Japanese market. Paper presented at AIB 2011 Conference, June 26-28, 2011,
Nanzan University, Nagoya, Japan.
Presentations at Conferences
Santos, F. P., Benker, A. & Lehtonen, M. J. (2015) The role of design in the
repositioning of a corporate brand. Paper presented at the 11th European
Academy of Design Conference, April 22-24, 2015, Paris, France.
Lehtonen, M. J. (2017) Re-imagining Japan? Focus on the youth. The Japan Times
16 August 2017.
Other Publications
Lehtonen, M. J. & Paukku, M. (2017) All Nippon Airways (ANA) – Back to our
rebellious and innovative roots. The Case Centre.
Lehtonen, M. J., Santos, F. P. & Mihailova, I. (2015) Angry Birds: Lead your
feathery team into battle now! Rovio’s internationalization to Japan. The Case
Centre.
Lehtonen, M. J., Ainamo, A. & Harviainen, J. T. (2018) The Four Faces of Creative
Industries: Visualizing the Game Industry Ecosystem in Helsinki and Tokyo.
Submitted to Industry and Innovation.
Lehtonen, M. J., Kinnunen, P., Berg, T. & Schilli, K. Evaluating learning outcomes
and students’ learning in a challenge-based blended course. Submitted to Journal
of Management Education.
Work-in-Progress
Tältä näyttää orgasmi: sykettä, värejä, muotoja – Tutkijat yrittävät nyt ymmärtää
nautintoa kuvien avulla, YLE, 5 July 2018.
How Super Mario became a global cultural icon, The Economist, Christmas
Specials 2016.
Number of citations: 46
h-index: 3