JAIDEEP SINGH CHOWDHARY

SV2 E02, ISB, Gachibowli, Hyderabad 500 032 Mobile: +91.99491.24944 Email: jaideep_chowdhary2011@pgp.isb.edu

EDUCATION
Indian School of Business (ISB), Hyderabad Post-Graduate Program in Management 2010 - 2011 Recipient of the ISB Torch-Bearer award for demonstrating leadership, commitment & quality of participation at ISB Winner of Deloitte ERS Case Challenge and Finalist in RIM App idea and B-Plan competition (top 4 final results awaited), and in Metamorphosis B-Plan competition (top 8 from over 125 teams) st Placed 1 out of the top 10 participating teams at the Integrated Brand Communication workshop organized by HUL. Consulting with L V Prasad Eye Institute, Hyderabad to develop the branding and communications strategy Consulting with Maverick Systems Limited, Chennai to develop a Market entry strategy for the European market Kirloskar Institute of Advanced Management Studies Post-Graduate Program in Management 2002 - 2004 Internship: With J Walter Thompson to study the factors influencing the purchase decision of the Automobile buyers University of Lincoln, UK Bachelor of Business Administration (Honors) 1998 2002

WORK EXPERIENCE 6.9 years of experience with about 5 years in the Education industry and 1.3 years in Consulting T.I.M.E. Pvt Ltd.; Hyderabad, Andhra Pradesh Senior Manager: July 2005 March 2010
The company is a leading player in the Education Industry with interests across test-prep, pre-schools and K-12 schools. Was consistently rated amongst the top 10% & moved up 2 levels (Assistant Manager to Senior Manager) in a span of 2 years against a norm of four years

Corporate Strategy Functioned as strategic advisor to the Board

- Led teams of 2 5 members on market exploration studies, market entry strategies for new products, feasibility studies, competition analysis & trends and benchmarking Identified Organic & Inorganic growth opportunities in India & presented these to the Board - Recommended the launch of a product (as a part of the portfolio expansion strategy) aimed at banking aspirants, that added INR 2.5 MN to the top line within 6 months of launch Launch of K-12 Venture: Worked on the developing the investment & holding structure for the K-12 (schools) venture while ensuring regulatory guidelines were met. - Was responsible for the developing the Marketing plan for the launch of K-12 Venture, which included developing an Ad campaign, outdoor media campaign & promotional events

Marketing & Communication Spearheaded the Marketing Strategy of the firms flagship product (coaching for the Common Admission Test); which
contributed to 54% of the firms turnover. During this period, the products turnover rose at a CAGR of ~50% - Was responsible for Brand Management, including design of the collaterals, television and print media advertisements and promotional events for the targeted population. Conceptualized and oversaw the production of an Award winning television advertisement. Headed the PR function for the firm. Tied-up with various PR agencies to help the firm get the best media coverage Introduced social media (facebook page and a Youtube channel) to the firms communication strategy

Product Development Designed and delivered a module on Interviewing and Presentation Skills for the professionals at DRDO, Ministry of
Defence, Government of India

Was responsible for the redesign of the GRE course and part of the GMAT course. This involved studying the tests,
recommending a new course structure and redesigning the material

Equitor Management Consulting Pvt Ltd

Associate: February04 April05

A boutique firm specialising in Brand Management. During this period, the firm was the India partner of Interbrand Worked on Business and Brand Strategy recommendations for key clients (on the basis of Primary and Secondary research) Titan Industries: Was responsible for internal qualitative research that involved depth-interviews with department and function heads to formulate the Brand strategy for the future. - Facilitated the strategy workshop, worked on developing key recommendations leading to an 18% growth in sales of watches & the brand being rated the Most admired consumer durables brand in 2005 by BusinessWorld. Dorma GmBH: As an engagement Manager, formulated the growth strategy which resulted in 65% growth Y-O-Y - Handled the complete Project lifecycle (project Briefing, pre-sales proposal to project delivery), which included overseeing primary and secondary research, analysis of data and development of recommendations. - Designed and led the strategy development workshop.
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EXTRACURRICULAR ACHIEVEMENTS Quiz: 2nd runner up for the Brand equity Quiz at the state level, conducted by the Economic Times. Was also the Quiz
Master for The biggest quiz in the world as recognized by the Guinness Book of World Records

Developed & delivered a module on Fund Raising as part of DIFFUSION A business skills workshop for NGOs at ISB Initiated and was part of a team that raised funds to the tune of INR 750,000 for martyrs of the Kargil War in 1999 Have more than 30 top-three finishes across a range of fields including music, sports, management simulations and case
competitions