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5 5

2006 10
Journal of Southern Yangtze University( Humanities & Social Sciences)

Vol. 5 No . 5

Oct . 2006

( , 450001)
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[ ] TB 472

[ ] A

[ ]167126973 (2006) 0520115205

On Investigation Method and Process of Product

s Color
WAN G Qing2bin
( School of Design & Art , Henan U niversity of Technology , Zhengzho u 450001 ,China)

Abstract : Color is o ne of t he main facto rs in p roduct design , so we must pay sufficient at tentio n.
Color survey is a p rerequisite for planning and design. Therefore t he article has a detailed analysis
of t he investigatio n met hod , o bject and p rocess of p roducts color . It pointed t hat t he color survey
is t he important role of design in color .
Key words : p roduct ;color ;design
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nique) Charles E. Osgood
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Fig. 1 The distributing of telephone colorif ic region

1
Tab. 1 Percentage rate of a free association

64

63

28

75

36

26

49

34

26

51

58

59

25

71

27

30

38

26

23

47

44

51

25

69

25

25

36

25

23

47

22

65

25

18

36

24

21

42

36

51

36

48

22

52

23

16

36

22

21

42

28

48

21

50

23

16

31

21

20

20

25

40

21

48

23

15

30

21

19

38

21

30

21

46

21

15

30

20

19

36

21

30

20

43

19

15

30

20

19

32

21

29

20

40

15

29

20

19

30

27

20

38

15

29

19

19

36

29

19

2
Tab. 2 Percentage rate of limited association

27

19

26

55

19

20

27

12

13

78

14

25

10

13

10

22

34

43

15

116

22

17

24

17

33

29

11

17

24

10

17

41

24

13

18

21

31

29

15

11

28

14

12

31

16

69

45

19

29

16

16

49

40

13

14

12

22

47

37

28

12

18

15

25

33

26

62

43

10

27

10

24

41

38

10

16

33

25

21

26

20

15

62

38

19

42

11

11

20

11

32

16

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Fig. 2 The stylebook of SD method imago investigation

117

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Tab. 3 The telephone color loved by Chinese consumers in

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several cities

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Fig. 3 The telephone color loved by Chinese consumers

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[ 2 ] . [ M ] . : ,1990 :98.
[ 3 ] . [ M ] . : , 1988 :70.

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119