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70% of total market: Patented drug 234 drug manufacturers registered with DCA. 67 are licensed to produce prescription medicines Relies heavily on imported patented drugs
Efficacy Affordability
CLINICIAN
Efficacy Safety Patients choice
PATIENT
HOSPITAL
Familiar with the term Generic Drug Stated that quality of Generic drug is inferior Stated that Generic drug causes more side effects Understand that Generic drug is cheaper
A pilot survey on perception and knowledge of generic medicines among consumers in Penang (Al-Gedadi, Hasali, Shafie, Pharmacy Practice 2008 Apr-June, 6 (2): 93-97)
Moving forward
Add new products in the pipeline and increase market share Enter niche market in sectors with low competition eg. Anti-smoking drugs Targeting on specialist- driven therapy eg. oncology
Moving forward
Conduct bio-equivalent tests to establish quality acknowledgement AWARENESS and PERCEPTIONS - Generic drugs
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