QUESTIONNAIRE 1} Name of firm:- --------------------------------------------------------2} Address:- --------------------------------------------------------------3} Contact no:- --------------------------------------------------------4} Name of key person:- -----------------------------------------------5} Into which

business:- -----------------------------------------------Q1.Give rank according to importance in the term of technical promotion which is trying to do by J.P. PROMOTION MESON MEET BUILDER MEET ENGINEER MEET T.S.E. VISIT TOTAL EXCLUSIVE MULTIBRAND TOTAL

Q2. Compare J.P. with other company in term of technical promotion and give rank according to performance? COMPARATIVE STUDY OF TECHNICAL PROMOTION MESON BUILDER ENGINEER PROMOTION MEET MEET MEET JAYPEE PRISM ACC BIRLA GOLD SAMRAT T0TAL TSE VISIT

Q3. Give rank according to importance in the term of dealer promotion which comes under brand promotion?

PROMOTION DEALERS MEET SUBDEALER MEET GIFT ITEM FOREIGN TRIP AUDIO VAN PROG CALENDER&DIARY TOTAL

EXCLUSIVE

MULTIBRAND

TOTAL

Q4. Compare J.P. with other company in term of dealer promotion and give rank according to performance?

COMPARATIVE STUDY OF DEALERS PROMOTION AUDIO DEALER SUBDEALER GIFT FOREIGN VAN CALENDER PROMOTION MEET MEET ITEM TRIP PROG &DIARIES JAYPEE PRISM ACC BIRLA GOLD SAMRAT T0TAL

Q5. Give rank according to importance in the term of mass promotion which comes under brand promotion? PROMOTION HORDINGS WALL PAINTING T V AID NEWS PAPER AID RADIO AID BANNER&POSTER TOTAL EXCLUSIVE MULTIBRAND TOTAL

Q6. Compare J.P. with other company in term of mass promotion and give rank according to performance?

PROMOTIO N JAYPEE PRISM ACC BIRLA GOLD SAMRAT TOTAL

RADI O AID

HORDDIN G

WALL PAINTIN G

TV AI D

NEWS PAPER AID

BANNE R ON PROG

Q7. Give rank according to importance in the term of all promotion which comes under brand promotion?

PROMOTION WALL PAINTING MESON MEET DEALERS MEET HORDINGS GIFT ITEMS TOTAL

RANK 1

RANK 2

RANK 3

RANK 4

RANK 5 TOTAL

Q8. What is the response of customers about J P Cement? a) Excellent [ Poor [ ] ] b) Good [ ] c) Average [ ] d) Poor [ ] e) Very

Response of customers about J P Cement Response JAYPEE Excellent Good Average Poor Total

Q. 9 Do customers prefer to buy any cement, which is very much advertised? a) Yes [ ] b) Somewhat [ ] c) Cant Say [ ] d) No [ ]

Do customers prefer to buy any cement, which is very much advertised Advertised JAYPEE Yes 45 Somewhat 20 Cant Say 7 No 3

Q. 10. Do customers consider brand image as a preference to buy cement? a) Yes [ ] b) Somewhat [ ] c) Cant Say [ ] d) No [ ]

Do customers consider brand image as a preference to buy cement Brand image JEEPEE Yes 30 Somewhat 17 Cant Say 13 No 10 Total 70

Q. 11. Would you like to give any suggestions and comments? ____________________________________________________________ ____________________________________________________________

* Thank you for your kind cooperation and valuable time.

APPENDICES:

QUESTIONNAIRE:

DEALER NAME: ADDRESS:

_______________________________________________ _________________________________________________ _______________________________________________

CONTACT NUMBER:

_________________________________________________

Q. 1. What is the response of customers about BIRLA Cement? a) Excellent [ ] b) Good [ ] c) Average [ ] d) Poor [ ] e) Very Poor [ ]

Q. 2. While buying Cement what does the customer gives more preference to? a) Quality [ ] b) Price [ ] c) Brand [ ] d) Others [ ]

Q. 3. Which brand of cement is preferred most by the customers? a) Birla [ ] b) Prism [ ] c) ACC [ ] d) Birla Gold [ c) Cant Say [ ] ] e) Jaypee [ ]

Q. 4. Are customers satisfied with the distribution pattern of Birla Cement? a) Yes [ ] b) Somewhat [ ] d) No [ ]

Q. 5. How much time does the delivery of Birla Cement takes after placing the order? a) One Day [ ] b) Two to Three Days [ ] ] ] c) Four to Five Days [ ]

d) Six to Seven Days [

] e) More than Seven Days [

Q. 6. Are customers satisfied with the distribution network of Birla Cement? a) Yes [ ] b) Somewhat [ ] c) Cant Say [ d) No [ ]

Q. 7. Which of the following brand has the most effective distribution network? a) Birla [ ] b) Prism [ ] c) ACC [ ] d) Birla Gold [ c) Cant Say [ ] ] e) Jaypee [ ]

Q. 8. Do customers consider brand image as a preference to buy cement? a) Yes [ ] b) Somewhat [ ] d) No [ ]

Q. 9. Do customers consider readily availability as a preference to buy cement? a) Yes [ ] b) Somewhat [ ] c) Cant Say [ ] d) No [ ]

Q. 10. Do customers consider on time delivery and after sales services from the company as a preference to buy any cement? a) Yes [ ] b) Somewhat [ ] c) Cant Say [ c) Cant Say [ ] ] d) No [ ]

Q. 11. Do customers prefer to buy any cement, which is very much advertised? a) Yes [ ] b) Somewhat [ ] d) No [ ]

Q. 12. Rank Birla Cement on the basis of the following:

a) Excellent

b) Good

c) Average

d) Poor

e) Very Poor

Excellent Price Quality Availability Marketing strategy Timely Delivery

Good

Average

Poor

Very Poor

Q. 13. Would you like to give any suggestions and comments? ____________________________________________________________ ____________________________________________________________

* Thank you for your kind cooperation and valuable time.