LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-2 Term Paper

School : LIM Name of the Faculty member: Course No. : MGT208 Class : BBA Max. Marks: 25 S. No Roll No. Department : MANAGEMENT Abhisek Dutta CourseTitle: Quantitative Techniques-II Semester:IVth Section :T1909 Batch:2009-12 Date of Allotment: 1/02/11 Date of Submission: 15/04/11 Topic

Objectives of Academic Activity To provide an avenue to the students to coduct research activities using various concepts practically to widen their practical exposure to the basic research problems

Model* The students have to submit a hand written document. The paper must include all the following components: 1 Writing a research problem statement by referring journals/periodicals, case studies etc and writing Introduction to the selected problem 2. Give Objectives 3. Do review of Literature 4. Research Methodology 5. Design Questionnaire to achieve the Objectives 6. Sample size: 50 7. Analysis of Data 8. Bibliography

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Select two different cold-drink advertisements. Design and conduct a survey to determine which advertisement is more effective. Use a student sample of fifty and develop your own measures. Collect data regarding profit, profit after tax, sales, cost, turnover and compare the growth rate and performance of TCS and INFOYSES P & G has developed a new toothpaste that has provided tooth and gum protection for 24

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hours after each brushing. It would like to determine consumers response to this new toothpaste before introducing it in the market place. If a survey is to be conducted to determine consumer preferences, which survey method should be used and why? Develop a questionnaire for assessing consumer preference of toothpaste brands Obtain information on the annual sales of (at least five years) ONGC and also collect data regarding industry. Analyze the status of ONGC and write a report on its performance. Conduct a survey on the comparison of McDonald and Domino Pizza. Obtain information on the annual sales of TCS and software industry for the last five years. Write a performance report of TCS. Conduct a survey on comparison of Lenevo and Dell laptops Conduct a campus wide survey to know the perception of youth towards state of higher education in India Conduct a survey among youngsters to study their buying behaviour towards deodorants Collect data regarding SBI and PNB(Capital invested, employees, profit, sales of loan, other benefits, branches etc.) and on the basis of this data compare which one performed better in 2009 Prepare a questionnaire to judge the performance of LUX and DOVE in comparison to other brands (at least 5 brands). Prepare a report to present your findings. State the factors affecting their performance. Select two different four-wheeler advertisements. Design and conduct a survey to determine which advertisement is more effective. Use a student sample of fifty and develop your own

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measures Conduct a study among the youngsters to know about their buying behaviour towards different brands of mobile phones Visit 5 different shopping malls. Evaluate each shopping mall in terms of its overall image and quality of services by using scaling techniques Collect data regarding profit, profit after tax, sales, cost, turnover and compare the growth rate and performance of Maruti Suzuki and Tata Motors

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To study customer satisfaction towards services offered by Sony Ericsson. To study consumer preference towards LOreal products To study customer preference towards Liberty Shoes. To study customer satisfaction towards Surf Excel. To study customer satisfaction towards services offered by Pizza Hut. To study customer preference towards Godrej products To study customer satisfaction towards Nokia. To study consumer behavior towards Toshiba.
Select two different cold-drink advertisements. Design and conduct a survey to determine which advertisement is more effective. Use a student sample of fifty and develop your own measures Collect data regarding profit, profit after tax, sales, cost, turnover and compare the growth rate and performance of TCS and INFOYSIS P & G has developed a new toothpaste that has provided tooth and gum protection for 24 hours after each brushing. It

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would like to determine consumers response to this new toothpaste before introducing it in the market place. If a survey is to be conducted to determine consumer preferences, which survey method should be used and why? Develop a questionnaire for assessing consumer preference of toothpaste brands Obtain information on the annual sales of (at least five years) ONGC and also collect data regarding industry. Analyze the status of ONGC and write a report on its performance. Conduct a survey on the comparison of McDonald and Domino Pizza. Obtain information on the annual sales of TCS and software industry for the last five years. Write a performance report of TCS. Conduct a survey on comparison of Lenevo and Dell laptops Conduct a campus wide survey to know the perception of youth towards state of higher education in India Conduct a survey among youngsters to study their buying behaviour towards deodorants Collect data regarding SBI and PNB(Capital invested, employees, profit, sales of loan, other benefits, branches etc.) and on the basis of this data compare which one performed better in 2009 Prepare a questionnaire to judge the performance of LUX and DOVE in comparison to other brands (at least 5 brands). Prepare a report to present your findings. State the factors affecting their performance Select two different four-wheeler advertisements. Design and conduct a survey to determine which advertisement is more effective. Use a student sample of fifty and develop your own measures

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Conduct a study among the youngsters to know about their buying behaviour towards different brands of mobile phones Visit 10 different shopping malls. Evaluate each shopping mall in terms of its overall image and quality of services by using scaling techniques Collect data regarding profit, profit after tax, sales, cost, turnover and compare the growth rate and performance of Maruti Suzuki and Tata Motors

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To study consumer behavior regarding products offered by Hero Honda. To study customer preference towards Soaps. To study viewer preference towards various TV channels To study customer preference towards Jeans. To study customer preference towards Laptops. To study customer preference towards Scooters.
Collect data regarding SBI and PNB(Capital invested, employees, profit, sales of loan, other benefits, branches etc.) and on the basis of this data compare which one performed better in 2009 Prepare a questionnaire to judge the performance of LUX and DOVE in comparison to other brands (at least 5 brands). Prepare a report to present your findings. State the factors affecting their performance Select two different four-wheeler advertisements. Design and conduct a survey to determine which advertisement is more effective. Use a student sample

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of fifty and develop your own measures

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Visit 10 different shopping malls. Evaluate each shopping mall in terms of its overall image and quality of services by using scaling techniques Collect data regarding profit, profit after tax, sales, cost, turnover and compare the growth rate and performance of Maruti Suzuki and Tata Motors

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To study consumer behavior regarding products offered by Bajaj Two wheelers. To study customer satisfaction towards services offered by Dominos. To study customer preference towards Godrej food products. To study customer satisfaction towards Samsung mobiles. To study consumer behavior towards Sony TV.
Obtain information on the annual sales of (at least five years) ONGC and also collect data regarding industry. Analyze the status of ONGC and write a report on its performance. Conduct a survey on the comparison of McDonald and Domino Pizza. Obtain information on the annual sales of TCS and software industry for the last five years. Write a performance report of TCS. Conduct a survey on comparison of Lenevo and Dell laptops

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To study customer preference towards Soaps.

Date: Remarks by HOD (Mandatory)

Sig. of Faculty member

Sig. of HOD with date Remarks by HOS (Mandatory) Sig. of HOS with date