MASTER OF BUSINESS ADMINISTRATION (FROM THE UNIVERSITY OF MYSORE) COURSE CONTENT

Scheme: Semester Mode Assessment Scheme: Each paper/course is divided into internal assessment of 25 marks and end term written examination of 75 marks. Internal assessment marks shall be awarded on the basis of continuous evaluation that includes: tests (both surprise and announced), assignments, quizzes, seminars, case discussions, group discussions, and attendance (minimum of 75% in each paper). The written examination at the end of each semester for each paper will be of 3 hours duration. Project Reports shall be evaluated as follows: 1. Each Project Report shall be valued for 100 marks by an internal examiner and an external examiner. 2. A viva-voce for 50 marks shall be conducted by a board of three members constituted by the Chairman, BOE, from the approved list of examiners. First Semester
Sl. No. 1 2 3 4 5 6 7 Subject Management Concepts and Theories Organizational Behaviour Business Environment Managerial Communication Managerial Accounting Managerial Economics Statistics for Management

Second Semester
Sl. No. 1 2 3 4 5 6 7 Subject Marketing Management Human Resource Management Corporate Finance Business Research Methods Operations Research Operations Management Management Information Systems

Third Semester
Sl. No. 1 2 3 4 5 6 7 Subject Choice Course Business Legislations Strategic Management Elective I Elective II Elective III Project Work

Fourth Semester
Sl. No. 1 2 3 4 5 6 Subject Entrepreneurship and Project Management Elective IV Elective V Elective VI Elective VII Project Work (continued)

Note:

Elective Areas Marketing Management, Finance Management, Human Resource Management, International Business, Information Systems 1. Investment Management 2. Entrepreneurship 3. Project Management 4. People Management

Choice Courses:

Electives: Students will study a total of 7 courses under their chosen area of specialization 3 in the Third Semester and 4 in the Fourth Semester. Offering of any specialization is at the sole discretion of the institution. Marketing Management Concentration
MM 1 Consumer Behaviour and Marketing Research MM 2 Sales and Logistics Management MM 3 Advertising and Sales Promotion Management MM 4 Product and Brand Management MM 5 Business Marketing Management MM 6 Services Marketing MM 7 International Marketing

Finance Management Concentration

FM 1 Advanced Capital Budgeting FM 2 Advanced Capital Structure Theories FM 3 Security Analysis and Portfolio Management FM 4 Financial Strategies FM 5 Derivatives FM 6 International Financial Management FM 7 Corporate Taxation

Human Resource Management Concentration

HRM 1 Human Resource Development HRM 2 HR Interventions and Management of Change HRM 3 Training and Development HRM 4 Collective Bargaining HRM 5 Labour Legislations HRM 6 Industrial Relations HRM 7 Leadership Skills

International Business Concentration

IB 1 International Trade Theory IB 2 International Trade Policy IB 3 Trends in Indias Foreign Trade IB 4 Import-Export Procedures IB 5 Multinational Business in India IB 6 Foreign Exchange Management IB 7 India & WTO

Information Systems Concentration

IS 1 System Analysis and Design IS 2 Software Engineering Management IS 3 Data Base Concepts and Administration IS 4 Enterprise Resource Planning and Business Process Re-Engineering IS 5 Electronic Commerce IS 6 Data Warehousing and Business Intelligence Systems IS 7 Business Strategies