FINAL PROJECT-SYNOPSIS

Name: Roll No.: Programme: Prasad Kulkarni 59 MMM (Batch 2009-2012)

Title of Project: Acceptance of powder coating as Green Product in Indian coatings Market. Faculty: Prof. Rakhi Thakur

Table Of Contents: Introduction on Powder Coatings. Indian Powder Coating Market. Benefits of Powder Coatings. Key Players in Powder Coating Industry. Current Trends in Powder Coatings. OEMs, Consumers of Powder Coatings. Conclusion Based on Market Research. Recommendations to Promote Green Powder Coating Products in Indian Market. Questionnaire Bibliography. Brief Introduction: There are two leading technologies in coating industry, which caters to major requirement in a coating, Industry:
Liquid coating technology (wet), which has been applied for more

than two centuries. Powder coating technology (dry), relatively younger technology introduced in the market since 3 decades & now widely preferred technology in industrial application. Some Highlights of powder coating technology:

The global average annual growth for powder coatings has been approximately 7-9% over the last 10 years. From country to country worldwide these figures have varied considerably. This relatively high performance has been achieved by autonomous growth on the one side and by replacing liquid coatings on the other. The Indian Market size for consuming powder coating is estimated to be around 2.5 lac MT (Metric Tons) of Powder annually, valuing to approx. 4000 Mil INR. As per the Indian Paint Industry association data, there are about 450 big & small powder paint manufacturer in India with majority of the market shared been governed by organized manufacturers like AkzoNobel Coatings, Jotun, Nerolac, Asian paints, Berger, Dupont, 3M etc. Segments catered by Powder Coating: Sr. No 1 2 3 4 5 Segments DA - Domestic Appliances Users of powders in this segments LG, Samsung, Whirlpool, Godrej, Videocon etc Siemens, L&T, ABB, Schneider Electrical, GI General Industrial Crompton Greaves etc. Automotive Tata, Mahindra, Bajaj, Maruti Udyog etc. Reinforcement Bars used in construction, Functional Pipe Coatings etc. Aluminum Extrusions used in construction of Architectural glass walls etc.

Brief idea about powder paint A powder paint is made up of Pigments imparting color, Opacity & other properties, Resin which is considered as a back bone contributing majorly to the durability & weatherability of coating & small proportion of Additives for ease of application. In broader sense it is found that many of the raw materials are Hazardous & not eco friendly, however the selection of raw material also permits a powder paints which can be eco friendly & ROHS compliant coatings. In European and American countries because of stricter environmental legislation the hazardous raw materials are banned hence there are concept of ROHS (Restriction on the use of Hazardous Substance) as mentioned earlier these there are powder paint chemistry which

compiles to ROHS stringent requirement. RoHS in plain word for a coating technology means the formulation should not include any chemicals which are hazardous to human being & environment. As per the global standard there is an acceptance of the green concept gearing up in India market to. Talking about our topic Powder paints the technology which do not complies to green technology is still the prevalent because of its coat advantage. The selection of the project topic is to understand the acceptance & ways to promote the environment friendly & RoHS compliant powder coatings, for all these reasons a research need to be done which requires to have some answer to certain matter & hence it becomes the purpose and objective of this Project. Purpose & Objective of Study:
To understand the level of awareness of powder coating based on Are the industrial consumers aware of benefits of using Green

green technology concept by industrial consumers?

Products & the impact in which it contributes to environment? Perceived advantages of green products will be paid off in the price sensitive markets? Considering the long term advantage are they really ready to accept the same or only cost will govern the market? Nature of fieldwork: Use of secondary data: Internet Survey reports Research Methodology: Questionnaire. Personal Interview. Respondents or Target Audience:
OEMs who consume Powder Coatings.

Direct Customers / Vendors of OEMs

 Distributors / Dealers.