Cultural change

A 19th century engraving showing Australian "natives" opposing the arrival of Captain James Cook in 1770 Cultural invention has come to mean any innovation that is new and found to be useful to a group of people and expressed in their behavior but which does not exist as a physical object. Humanity is in a global "accelerating culture change period", driven by the expansion of international commerce, the mass media, and above all, the human population explosion, among other factors. Cultures are internally affected by both forces encouraging change and forces resisting change. These forces are related to both social structures and natural events, and are involved in the perpetuation of cultural ideas and practices within current structures, which themselves are subject to change.[187] (See structuration.) Social conflict and the development of technologies can produce changes within a society by altering social dynamics and promoting new cultural models, and spurring or enabling generative action. These social shifts may accompany ideological shifts and other types of cultural change. For example, the U.S. feminist movement involved new practices that produced a shift in gender relations, altering both gender and economic structures. Environmental conditions may also enter as factors. For example, after tropical forests returned at the end of the last ice age, plants suitable for domestication were available, leading to the invention of agriculture, which in turn brought about many cultural innovations and shifts in social dynamics.[188]

Full-length profile portrait of Turkman woman, standing on a carpet at the entrance to a yurt, dressed in traditional clothing and jewelry Cultures are externally affected via contact between societies, which may also produceor inhibitsocial shifts and changes in cultural practices. War or competition over resources may impact technological development or social dynamics. Additionally, cultural ideas may transfer from one society to another, through diffusion or acculturation. In diffusion, the form of something (though not necessarily its meaning) moves from one culture to another. For example, hamburgers, mundane in the United States, seemed exotic when introduced into China. "Stimulus diffusion" (the sharing of ideas) refers to an element of one culture leading to an invention or propagation in another. "Direct Borrowing" on the other hand tends to refer to technological or tangible diffusion from one culture to another. Diffusion of innovations theory presents a research-based model of why and when individuals and cultures adopt new ideas, practices, and products. Acculturation has different meanings, but in this context refers to replacement of the traits of one culture with those of another, such has happened to certain Native American tribes and to many indigenous peoples across the globe during the process of colonization. Related processes on an individual level include assimilation (adoption of a different culture by an individual) and transculturation. Counterculture (also written counter-culture) is a sociological term used to describe the values and norms of behavior of a cultural group, or subculture, that run counter to those of the social mainstream of the day, the cultural equivalent of political opposition. Counterculture can also be described as a group whose behavior deviates from the societal norm. It is a neologism attributed to Theodore Roszak. Although distinct countercultural undercurrents have existed in many societies, here the term refers to a more significant, visible phenomenon that reaches critical mass and persists for a period of time. A countercultural movement expresses the ethos, aspirations, and dreams of a specific population during an eraa social manifestation of zeitgeist. It is important to distinguish between "counterculture," "subculture," and "fringe culture".

Countercultural milieux in 19th-century Europe included Romanticism, Bohemianism, and the Dandy. Another movement existed in a more fragmentary form in the 1950s, both in Europe and the United States, in the form of the Beat generation, followed in the 1960s by the hippies and anti-Vietnam War protesters. The term came to prominence in the news media, as it was used to refer to the social revolution that swept North America, Western Europe, Japan, Australia, and New Zealand during the 1960s and early 1970s. Sixties and seventies counterculture Main article: Counterculture of the 1960s In the United States, the counterculture of the 1960s became identified with the rejection of conventional social norms of the 1950s. Counterculture youth rejected the cultural standards of their parents, especially with respect to racial segregation and initial widespread support for the Vietnam War.[5][6] In the United Kingdom, the counterculture of the 1960s was mainly a reaction against the social norms of the 1940s and 1950s, although "Ban the Bomb" protests centered around opposition to nuclear weaponry. As the 1960s progressed, widespread tensions developed in American society that tended to flow along generational lines regarding the war in Vietnam, race relations, sexual mores, women's rights, traditional modes of authority, and a materialist interpretation of the American Dream. White, middle-class youth who made up the bulk of the counterculture had sufficient leisure time to turn their attention to social issues. These social issues included support for civil rights, women's rights, and gay rights movements, and a rejection of the Vietnam War. Hippies became the largest countercultural group in the United States. The counterculture also had access to a media eager to present their concerns to a wider public. Demonstrations for social justice created far-reaching changes affecting many aspects of society. "The 60s were a leap in human consciousness. Mahatma Gandhi, Malcolm X, Martin Luther King, Che Guevara, Mother Teresa, they led a revolution of conscience. The Beatles, The Doors, Jimi Hendrix created revolution and evolution themes. The music was like Dal, with many colors and revolutionary ways. The youth of today must go there to find themselves." Carlos Santana[7] Rejection of mainstream culture was best embodied in the new genres of psychedelic rock music, pop-art and new explorations in spirituality. Musicians who exemplified this era include The Beatles, The Grateful Dead, Jefferson Airplane, Jimi Hendrix, The Doors, Cream, The Rolling Stones, Neil Young, Bob Dylan, and Janis Joplin. Sentiments were expressed in song lyrics and popular sayings of the period, such as "do your own thing," "turn on, tune in, drop out", "whatever turns you on," "Eight miles high", and "light my fire." Spiritually, the counterculture included interest in astrology, the term "Age of Aquarius" and knowing people's signs. This led Theodore Roszak to state "A [sic] eclectic taste for mystic, occult, and magical phenomena has been a marked characteristic of our postwar youth culture since the days of the beatniks."[4]

The counterculture in the United States reached its peak between 1966 and the early 1970s. It eventually waned for several reasons: mainstream America's disdain for unrepentant hedonism and conspicuous drug use, and the troubles caused by these excesses; the death of many notable countercultural figures; the end of the Vietnam War; and the end of Civil Rights protests following passage of remedial legislation. The counterculture continues to influence social movements, art and society in general. Unconventional appearance, music, drugs, communitarian experiments, and sexual liberation were hallmarks of the sixties counterculture, most of whose members were white, middle-class young Americans. To some Americans, these attributes reflected American ideals of free speech, equality, and pursuit of happiness. Other people saw the counterculture as self-indulgent, pointlessly rebellious, unpatriotic, and destructive of America's moral order. Authorities banned the psychedelic drug LSD, restricted political gatherings, and tried to enforce bans on what they considered obscenity in books, music, theater, and other media. Parents argued with their children and worried about their safety. Some adults accepted elements of the counterculture, while others became estranged from sons and daughters. In 1967 thousands of young people flocked to the Haight-Ashbury district of San Francisco. The counterculture lifestyle integrated many of the ideals and indulgences of the time: peace, love, harmony, music, and mysticism. Meditation, yoga, and psychedelic drugs were embraced as routes to expanding one's consciousness. In Toronto, Canada, the Yorkville district served as a kind of Haight-Ashbury North, serving as another major hippie and musical crossroads.