1

00

1.

2.2004
2003 2003

2002
2003

1.2002 3914.18
14.6% 30

22
1394.48
22002 1988.98
22.0% 20 23
277.80
2002 1 21
50.91
3.2002 1660.23
36.8% 654 1006
4.

5.2002 372.16
183 188.30
87.79
6. 2003 2 18

7. 2002

777.10 46% 278.31

54.6%
8. 2002 13439497
7567695
1984005 1708542
1681965 497308
92002 13439497
/ 3220442 5560464
412507 1533262 2712822
10.2002 8775115
466438 14 481620 1524 1017723
2544 6512829 4564 4649567 65
777758 25 44
11.2002

203.85
52.60
36.61

100.0
25.8
18.0

4.65
8.74
2.60
14.31
25.65
16.60
42.11
12.25
7.2

2.3
4.3
1.3
7.0
12.6
8.1
20.7
7.5
3.5

8.82
21.31

4.3
10.05

12.
1
2003 1364
11997 , 13361
2003 13361 1746
15.03 6 0.44
1740 16.96
2003 387.85
5.9 232.12 1.98
155.73 15.64
24.98 , 9.04%
9.23 1.74 2.56
5.84
2
50

4
A
10.21
36.36 66.12%
60.94% 66.57
81.16% 528
38.71% 287.99
46.45% 9303.52
7802.63 2000
2.74 41.14% 3.14
91.28%
80.99% 75.76%
B.
89.79 8.80
63.64
60
172.08174.51
C
30.25%
59.74 47.93%

5.42% 48.38% 6.52%

3.69% 28.21
60.99 13.44%
10.80

1.

2001 2002

2001

2002

2002
%

31.33

46.15

47.30

1.63

2.18

33.74

3950.00

4619.69

16.95

164.07
177.60

201.53
219.62

22.83
23.66

---2002 21802
33.4% 16 46

47% 1265031
2.74
2. 2002
170.83 /
169.87 / 172.34 /
172.98 / 173.42 /
2002
%
56.3% 2.3% 4.9% 5.6%
16.4% 3.5% 2.7% 1.5%
6.8%
3. 2002

310 934

32 879

563

117 108

843 529

83 819

1204

336 479

2.71

2.55

2.14

2.87

4 2002
310934 67831
14829 3285 613
2887 1714 82435 8799

30795 9748 54864 265

7061

20012002

2001

2002

Index
2001=100

()

()

()

(
=100)

398132
54
313254
219214
49362
66626
9214
23876
29969
1632
3473
1217
1401
3734
38274
55766
858

466583
84
461484
310934
67829
82438
9748
30795
54864
2887
8829
1714
1023
7061
33442
117108
1264

117.2

3.1

2.7

87.1

3.2
2.5
3.1

2.7
2.5
2.9

84.4
100.0
93.5

70.0
12.2
17.8

67.4
7.3
25.3

96.3
59.8
142.1

147.3
141.8
137.4
123.7
105.8
129.0
183.1
176.9
254.2
140.8
73.0
189.1
87.4
210.0
147.3

()
(
)

177600
0
16341

219620
0
21802

123.7
133.4

5. 2002
109 11814 21274
60.91% 122 945.68
6524 381087.64
43 8
1 16 4
18 11 4
4
5 12 40
50 4
500 300499 6
200299 13 100199 29 99
61
122946
55831 48387 4378.16
14349.21
6.
74996 68098
5111 1787

10

7.
76 24 52
26210
35
16 18 17 44 15

1.
2002 204 2001 200

23 181

11552

1349

10203

221

165

343

541

41

500

221

19

202

204

23

181

11

204
342

23
31

181
311

469
123

49
12

420
111

411
318

37
50

374
268

204

500
425
1000
3100

12

9342154

39468753

17615094

43189769

2440658

12393403

3309332

1096323

648302

2710154

1526812

2802219

128299

760113

141134

727209

434373

1477310

1135671

2487111

434 373
95 649
80 193
223 879
20 004
161 089
16 371
141 730
20 386
1 702
26
63 585

1477 310
522 938
360 116
1 366 502
95 845
689 834
147 260
876 452
120 078
13 894
340
317 841

1 135 671
887 769
204 071
310 975
43 581
426 268
27 225
563 151
68 978
4 692
2 862
119997

2 487 111
1 096 378
686 766
1 884 975
191 410
1 371 446
191 852
1 291 993
188 336
50 607
8 702
436 115

2002

13

2002 204
18 2214 7.8 ..
.

7 106 654.14

79 738.09

4 122 465.30

1 376 121.33

18 596.22

829 427.53

699 769.40

5 892.07

272 588.58

84 789.17

540.86

48 413.67

182 022.44

2 214.05

77 945.00

182 022.44
168 941.74
138 067.42
177 883.53
176 530.45

2 214.05
1 470.97
619.97
1 391.20
1 405.33

77 945.00
108 037.32
32 133.70
85 629.19
121 465.69

14

33 806.73

164.73

28 970.31

238 994.53

2 182.27

93 973.84

13 981.73

444.31

--

151 211.56

1 426.51

81 777.24

43 260.54

531.55

31 940.80

11 782.86

233.45

17 098.90

10 633.59

47.20

3 168.33

63 156.27

705.37

37 335.16

2002
1.
4217.6 89.56%2002

2.
177400.5 43.58%
5158 79.99% 2213.13
37.17% 153.37
107%

2002 23 43.44
147.73 285% 113.45%
47.41 113.57 253.7
63.22% 62.63%

15

109.69 89167
61.28% 50.26%
3970 76.97%
2.

2002 104.2 261.88

73.49% 29.53% 279.36
348.66 59.27% 23.11%
75710.3
42.68% 758.7
14.71%
3.

2002 2.89 17.94

84.07% 44% 2.84 15.29
144.82% 185.26%
12305 7.06%
429.11
8.32%
,

50.06% 76.97% 42.68% 14.7%

7.26% 8.33%
3.

16

23 125003
70.46%180 29.54%

88582
49.93%

1000 10

5.56% 600990
14 7.8% 300590 27
15% 100290 67 37.2%
100 62 34.34% 2001 ,

2002 153.37
442.84 2001 107% 53.15%
77.67
109.24% 71.79%
75.7 104.87% 27.76%

17

392.93 602.36
60.39% 37.11%
12.23% 24.89%
68.04% 22.41%
3

2002 5158
79.99% 4954.9
71.58% 23
198 231.75

2002 65
3 13%4
1 62 34.44%
59 3

.
1998 12
1999

18

2 001 WTO
2004 11
2007 11
2001 12
1996 10
2003
1988 <<
>>96

2003

WTO

2001 WTO,

----
----
--- WTO

19

4000

4 WTO 3 2004 11
WTO
2007 11

-----

2005 12 31

--
---
---
--

282930

20

-----
-----
-----

-----
----- 4000
----

----
400
---

---

1.

---
--- 4000

21

---
---
---

---
---
---

2.

----
----
----
---- 400
3.

22

12 5

4.
----
----

5.

10

--- 75
30
15 5

---

23

---

30

----
---

---

6.

4000

24

60

WTO ,
2004 11 1 , 2005

12

31 2003 6

WTO

,
, ,
,
, ,

25

2003 , TUI MB

.TUI ,
,
4 TUI ,
10 TUI ,
,
,TUI , TUI
, TUI
,
( )
, 500
,
,

,
2002 ,
2 5 ,
, 4
,
,
,
11

26

(Accor)
, 23
Carlson ,
,

2002
CITS
2002 12 2003 2

100 40-50
5
2003 40
2003
35%

Thomas Cook
Rosenbluth International and Synergi

27

1998 ,
12
,
,

, 8-10
2003 12
0.88% 1 1
10 7 2
1 2003
2003
10
1.30% 2.21% 2.14%
0.17% 0.79%

WTO

28

4000
400

300 ,

, ,
,

29

,
, ,

Dunning eclectic
theory,

1.EXPORTING
Indirect exports
Direct exports
Intracorprate transfers
2. International Licensing
3.International franchising
4. Specialized modes
Contract manufacturing
Management contracts
Turnkey projects
5 Foreign Direct Investment)

30

Greenfield Strategy
Acquisition strategy
Joint venture

1.
2.
3.

----

--
----

------

31

---

---

1. 23
;2.;3.
;4.;5.
;6.;7.
;8.;9.
;10.;11.;
12.;13.
;14;15.;16.
;17;18.;19.
;20.;21.

32

;22.;23.

:();
;;
;;;
;;;

2. 2001
2002
INTERNATIONAL TOURISTS RECEIVED BY MAJOR
INTERNATIONAL TRAVEL SERVICE AGENCIES (2001-2002)

(personday)

Item

01

Chongqing Overseas Tourist Group

41558
5

580227

Chongqing Merchants International

Travel Service Co. Ltd

17621
2

473390

0
2

33

Chongqing New Asia International

Travel Service Co. Ltd

99850

206258

Chongqing China Travel Service

Co. Ltd

72726

78236

Chongqing China International

Travel Service Co. Ltd

48379

80173

A
B A B

34

4.

17

80

1993
2

134.





2




100

(
)

2002

20
2001

33

12

70%20
02

580227
34.

175

38

ISO9001

35

18

2002

473390
35.

2002

42

2002

60

1995

2002

206258

ISO9001

36

1985

10

136.

236.

37

65%

20%

15%

1983

20

1987

1999

ISO9001

1986

12

1997
ISO

38

SOWT

SOWT

1. SStrengths
2. W(Weaknesses)
3. O(Opportunities)
4. T(Threatr)

SWOT

39

40

WTO. ;
2007 ;

---

41

SO
WO

ST

WT

1.

2.

42

3.

4.

43

acquisition

5.

44

6.

WTO

45

7.

46

Starwood
Preferred Guest
20

60 550

2
20
2

47

48

WTO 2007 234

567

1.
2002

49

2.

3.

4.

1.

50

GDP
2.
3

2003

51

1991
6.7%1995 5%1998 3.5%.,
, 0.7%.
2-3%(?).
, 6-7%(?).,
.
.2002
(2003 )
2002 , 11552 1349
10203 710.63
20.49 678.25 20.49
11.93 7.16 11.51
6.27 7.97 ,
4.46 8.74 11.34
4.18 8.57 5207.33
22.03
171.13
25.23 6.34
55.08 3.70 0.04

52

104.13
15.35 2.62
22.77 2.52, 0.99

11.69
38.89 66
92.15
64 528
38.88%
80.57% 83.50% 80.50%
88.32%
84.26% 78.34%
10 5 2
1 0.74%
3 2
1 10
1.30% 2.21%
2.14% 0.4% 4.21%

2002 5158
79.99% 4954.9

53

71.58% 23
198 . 2002 65
3 13%4
1 62 34.44%
59 3

1.
()

( (
)
)

60
30*

100

10
5*

( (
)
)
75*
150

30

15*

2
3
4.

54

2003 86

1
2
3. 1996 11
28 5 )
4.

5.[1996 10 15
205 2001 12 11
]