TATA MOTORS REVS UP WITH JLR

The Financial Express (supplementary), March 2011, Pg. 34

This article says about how Tata Motors will achieve growth and take its place as a respected and viable automobile enterprise in global industry with meaningful size scale in various segments. When Tata Motors bought out marquee British brands Jaguar and Land Rover(JLR) For $2.3 billion in April 2008, few gave the company chance of being able to revive the business, because Tata Motors is a company which made trucks and catered for the mid-segment passenger car and for them this buyout seems to be ambitious and meaningless, but all of them goes wrong when within two years after the purchase, in the January-March 2010 quarter, JLR was back in the black, staging a tremendous turnaround, the reason behind this was the management had initiated several new product, marketing and cost-cutting strategies. Ratan Tata, Chairman, Tata Motors said in the companys 2009-10 annual report, There is great confidence that with the major initiatives undertaken in terms of global acquisitions, product development, new product introduction and operational synergies, Tata Motors will achieve growth and take its place as a respected and viable automobile enterprise in the global industry with meaningful size and scale in the various segments in which it operates. The acquisition of JLR has proved to be a turning point for Tata Motors because Indias biggest automobile manufacturer is now among the top ten in the world. Tata Motors also started exporting to markets such as Europe, Australia and South east Asia. The biggest success for the company in consumer vehicle space has been the Ace, the countrys first indigenous LCV. Now Tata Motors break-even point for capacity utilization is one of the best worldwide as they made its assembly lines more efficient over last decade. Tata motors now made to fund the JLR acquisition, dont weigh on the company as much.

KEEPING A SHARP FOCUS ON STRATEGY

The Financial Express (supplementary), March 2011, Pg. 36

The article says all about the strategy will be use by the Tata Consultancy Services in future days. They are going to focus on the simple things remaining close to customers to help them enhance efficiency and managing cost and operations optimally. With the focusing on the new strategy they will be reach to a net profit of Rs 2370 crore, up 29.9% in third quarter ended December 2011 which was Rs 1823.9 crore in same quarter last year. It also added 35 new clients in the quarter and also services more than 800 clients globally including British Airways, Motorola and Sony. Tata Consultancy Services CEO and MD N Chandrasekara said that Sharp focus on our strategy with rigorous execution discipline has helped us capture volumes, defend our margins and deliver another stellar quarter the demand environment continues to be strong. Growth was led by the developed markets like the United States and Europe with strong contribution from Asia Pacific and Middle East and Africa. The company saw lesser growth in India and Latin America has declined due to the mix of discretionary projects and annuity projects but the discretionary spend is expected to be better in 2011 compared to 2010. The company is going to apply the five strategy and one of them is strong focus on the customer enabled customer centric organization with domain capabilities besides offering integrated services. At the end of 2009-10, over 25% of the companys revenues came for new services like BPO.