Professional Documents
Culture Documents
tw
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7
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6.1129
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Baudrillard
truth
claims
disintegrationdeconstruction
decompositiondisplacement
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differencedisappearance
discontinuitydisjunction
decentrementdedefinition
demystificationdetotalization
delegitimation
master narratives
cannibalization
unreadable
unmappableuntotalizing
mediationpiece
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millot
internalizationexternalization
colonization
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dilemma
segment, target,
position; STPfragment,
select, announce; FSA
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3. C.K. Prahalad, and M.S. Krishnan, The New Age of Innovation: Driving
Cocreated Value Through Global Networks, (McGraw-Hill, 2008).
4. David Hesmondhalgh, The Cultural Industries. (SAGE Publications Ltd,
2002).
5. David, Cravens, Piercy, Strategic Marketing, 8e, (McGraw-Hill, 2006).
6. Dennis McCallum, The Death of Truth: Whats Wrong With Multiculturalism,
the Rejection of Reason and the New Postmodern Diversity, (Bethany House,
1996).
7. Francis J. Kelly, III, and Barry Silverstein, The Breakaway Brand: How Great
Brands Stand Out, (McGraw-Hill, 2005).
8. Hartley, R.F., Management Mistakes and Successes, 7e. (John Wiley & Sons,
2003).
9. Marc Gob, Brandjam: Humanizing Brands Through Emotional Design, (St
Martins Pr, 2006).
10.Mike Featherstone, Consumer Culture and Postmodernism, 2e, (SAGE
Publications Ltd, 2005).
11.Millman, Debbie, and Heller, Steven, How to Think Like a Great Graphic
Designer, (St Martins Pr, 2007).
12.Richard Appignanesi, and Chris Garratt, Introducing Postmodernism, 3e,
(Naxos Audiobooks, 2005).
13.Robert J. Barbera, The Cost of Capitalism:Understanding Market Mayhem
and Stabilizing Our Economic Future, (McGraw-Hill, 2009).
14.Storey, John, Cultural Consumption and Everyday Life, (London: Arnold,
1999).
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1.1
PrahaladN=1R=G
GOOGLEFACEBOOKEBAY
AMAZONSTARBUCKSN=1
APPLEIPOD
MATSUSHITA
SAMSUNGINVENTEC
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1.1
DELL
DELL
built-to-order, BTO
DELL
ZARA
LVSOUTH-WESTTIFFANYWALMART
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ZARA
ZARA
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1.1
1.2
ZARA
ZARA
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DELL
DELLHPHPWAL-MART
HPSOUTH-WEST
WAL-MARTDELL
GORE-TEX
outside-in
inside-outspanning1.2
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initiatives
APPLE
IPODITUNES
ZARA
QUINTILES
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021
1063394
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(02)2706-6100
01068953
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wunanwunan.com.tw
2011 1 0
250
/ . .
, 2011.10
ISBN 978-986-6098-26-0
1. 2.
496.5
100017140
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