Prateek Agarwalla

Who Are We?

Domino's Pizza is recognised as the world's leading pizza delivery company. Dominos expertise and passion for delivering hot and fresh pizzas has earned us numerous awards and the loyalty of millions of pizza lovers around the world. Domino's Pizza Group Limited ('DPG') is a wholly owned subsidiary of Domino's Pizza UK & IRL plc which is quoted on the main market of the London Stock Exchange. DPG is the UK and Ireland's leading pizza delivery company and holds the master franchise to own, operate and franchise Domino's Pizza stores in these markets. Dominos first UK store opened in 1985 and the first Irish store opened in 1991. Dominos Pizza was founded in the United States in 1960 by a man called Tom Monaghan. With $500 in his pocket, Tom joined forces with his brother and together they opened a pizza delivery store in Ypsilanti, Michigan. They named it DomiNicks. A year later, Tom traded his Volkswagen Beetle car for his brothers share of the store and later renamed his business Dominos Pizza. The three dots on Dominos logo represent the three stores that Tom originally planned to open. Through a little known format now called franchising, Tom enabled other people to invest in opening their own Dominos Pizza stores. By doing so he expanded the Dominos chain right around the globe, creating the worlds leading pizza delivery company and one of the largest of all quick service restaurant chains in the world. He retired in 1998, giving the majority of the $1bn he made through the sale of Dominos to charity. As well as instilling a commitment to outstanding product, service, image and safety, Tom also encDominosaged all Dominos Pizza franchisees to foster positive relationships with the communities they serve, delivering local people something more than just great-tasting pizza. A promise to uphold this commitment to the community is something that Dominos Pizza actively seeks from its franchisees. Today there are over 8,000 Dominos Pizza stores in more than 50 countries, employing over 145,000 team members and involving over 2,000 franchisees. Globally Dominos Pizza delivers more than one million pizzas every day. Dominos Pizza opened its first UK store in Luton in 1985 and its first in the Republic of Ireland in 1991 in Dublin. There are 526 Dominos stores in the UK and Ireland (as at 29 June 2008). Today we are working towards Dominos goal of opening 1,000 stores by 2017.

Dominos progress
1960 Tom Monaghan founds the first Domino's Pizza store in 1960 in Michigan, USA, though it is called DomiNick's until 1965. His brother James sells his share in the venture after a year in return for a Volkswagen Beetle 1967 The first franchise opens and by 1983 there are 1,000 stores, including the first outside the USA. 1985 The first UK store opens in Luton. 1991 The first Irish store opens in Dublin. 1993 Gerald and Colin Halpern buy the master franchise for Dominos in the UK and Ireland, which now has 77 outlets. Before, Dominos Pizza was controlled from the USA. 1995 100th store opens in Purley, London 1996 First Scottish store opens in Glasgow 1997 First Welsh store opens in Cardiff 1998 New HQ for UK and Ireland built in Milton Keynes Dominos starts its sponsorship of The Simpsons 1999 Dominos becomes the first home delivery company to float on the Alternative Investment Market Online ordering and interactive TV ordering go national. 2000 Dominos introduces the patented HeatWave hot bags to keep the pizzas hot and crisp during delivery. 2003 300th store opens in Aldershot 2004 Dominos wins the British Franchise Association, Franchisor of the Year award. Dominos opens first store in City of London on Queen Street 2005 Dominos celebrates its 20th birthday 400th store opens in Sheffield

2007 Dominos launches Real Time monitoring system to measure service performance of orders to get pizza out the door in the minimum amount of time In November, weekly internet sales hit the seven figure mark for first time in UK 500th store opens in Hatfield 2008 ! Dominos becomes official sponsor to Britains Got Talent on ITV and Americas Got Talent on ITV2 Dominos moves from AIM to the main market of the London Stock Exchange

KEY INFORMATION
Type - Public (NYSE: DPZ) Founded - Ypsilanti, Michigan, U.S. (1960) Headquarters - Ann Arbor, Michigan, U.S. Founder - Tom Monaghan Chairman & CEO - David Brandon. Industry - Restaurants Products Pizza- sandwiches pasta chicken wings desserts Employees - 145,000 Website-http://www.dominos.com/

Dominos Mission, Culture And Priorities

At Domino's Pizza, Dominos mission is to be the best pizza delivery company in the world. Dominos culture is best summed up in a chant that's sung in Dominos stores: "Sell More Pizza, Have More Fun!". Dominos priorities are to:

recruit, recognise and retain the best people deliver consistently high quality food on time take great care of Dominos customers innovate in ways that matter to Dominos team members and customers ensure high image standards at Dominos stores treat others how we'd like to be treated take time out to enjoy Domino selves

SUCCESS FACTOR OF DOMINOS PIZZA

"Mega Brand" as defined by Advertising Age Dominos is a powerful global brand. Significant, ongoing investments in advertising result in broad consumer awareness Dominos are the one pizza delivery company Largest share of pizza delivery channel Reinforced by Dominos well-known slogan, "Domino's Pizza: You Got 30 Minutes They have a large and growing international presence. Operate in over 60 countries 1 or 2 market share position in most of Dominos top 10 markets

 They have a strong and proven business model with superior returns. Strong unit economics: focused on efficient operating model; relative low cost to open; strong cash-on-cash returns Franchisees succeed because the business model works forming solid partnerships High renewal rates Voluntary purchase from company supply chain system Geographically diverse franchise base with no significant Concentrations Superior return on assets; higher than the quick-serve restaurant peer average.

Dominos Pizza - 4 Ps Of Service Marketing Place

Domino's entered India in 1996 through a franchise agreement with Vam Bhartia Corp. The first outlet was opened in Delhi. With the overwhelming success of the first outlet, the company opened another outlet in Delhi. By 2000, Domino's had a presence in all the major cities and towns in India. By March 2000, Domino's opened 37 outlets all over India. Between April 2000 and February 2001, Domino's set up 64 more outlets in India. Delhi had the maximum number of outlets 17, followed by Mumbai with 13. Domino's had the largest retail network in the fast food segment in India- with 101 outlets across 40 cities. Domino's had a tie-up with a real estate consultant Richard Ellis to help with locations, conduct feasibility studies, and manage the construction. It was also looking at non-traditional outlets like large corporate offices, railway stations, cinema halls and university campuses. In early 2000, Domino's had opened an outlet at Infosys, Bangalore, which was very successful.

Product

To capture the market, Dominos had to localize flavors." Thus, Deluxe Chicken with Mustard Sauce' and Sardines were confined to the East, Mutton Ghongura and Chicken Chettinad to the South and Chicken Pudina to Mumbai. Butter chicken, Makhani Paneer and the Chatpata Chana Masala were confined to the North.

Price
Domino's sold a 12" Pizza for Rs 265. Indians are value-, not price-sensitive. We need to offer comeback value to Dominos customer. The high price was attributed to the high quality of ingredients used. For instance, Domino's sDominosced its Peperoni and Jalapeno needs from Australia and Spain respectively. However, with competition increasing from Pizza Hut, Domino's introduced price cuts,and discounts to attract the customers. In 1998, Domino's introduced the Pizza Mania scheme where it offered a large pizza for Rs.129/-.

Promotion
Domino's had a tie-up with Discovery Channel under which the channel advertised its pizzas while Domino's put the channel's name...

Dominos Environmental Policy

Domino's Pizza UK and Irl plc recognizes that its day to day operations impact the environment. The Company is committed to delivering great tasting, hot pizzas and will aim for continuous improvement in all aspects of its environmental performance, while continuing to deliver a great service to its customers. Domino's Pizza is committed to monitoring its carbon emissions. It has already implemented a number of projects, which have reduced its carbon emissions and has further projects in progress and planned. It will continue to put in place projects to reduce its carbon footprint. Domino's Pizza Group has an internal environment group whose purpose is to investigate ways of reducing carbon emissions and implementing these wherever possible.

Working at a Dominos Pizza Store

A Domino's store is the nerve centre of a time critical food delivery service where a team of passionate people aim to deliver a hot and fresh pizza on time, every time. Delivering a made-to-order pizza within 30 minutes or so is a pretty tall order! If you consider that Dominos ingredients are fresh, you can see why they call us the pizza delivery experts. Through world-class training programmes, competitive pay rates and great incentives, we encDominosage Dominos people to develop their talents and release their potential.

Dominos team members get to hear internationally-renowned motivational speakers and trainers, attend rallies in different parts of the world, win fantastic awards and some even go on to buy their own Dominos franchise.

In-Store Vacancies

Would you like to represent the Dominos brand and image to customers; be part of a winning team delivering convenience, cDominostesy and a great meal to Dominos customers? Many Dominos stores are Franchise owned. To find if a store has a vacancy, please contact the store directly. Vacancies can vary from Store Managers to Pizza Delivery Experts to Customer Service Representatives.

Working at Dominos Head Office

Supporting the Domino's in-store and franchise teams is Dominos highly skilled corporate support team who work in a range of functions at locations in theUK (Milton Keynes and Penrith) and Ireland (Naas). These functions include: Operations, IT, Marketing, Finance, Human ResDominosces, Property, Franchise sales, Transport, Warehousing, Administration, Purchasing and Supply Dough Production.

Background Becoming Dominos Own Boss

If you're thinking about becoming yDominos own boss, you're in the right place! Here at Domino's Pizza, we believe that every enterprising individual can find the franchise opportunity to suit their lifestyle, personality and circumstances. All it takes is the right research. This section of Dominos website is designed to help you find out if Domino's is the right franchise for you.

The Domino's Franchise Story

Dominos Pizza was founded in 1960 by a man called Tom Monaghan whose original goal was to open three pizza delivery stores. Thats why there are three dots on Dominos logo. Despite a lot of struggles along the way, hard work and integrity paid off for Tom. His modest plan grew into something far bigger and more successful than he could have ever imagined and, as a result, Dominos Pizza has made success a possibility for thousands of other people too. By franchising Toms pizza delivery model to like-minded entrepreneurs, Dominos Pizza has become the world leader in pizza delivery and one of the most successful franchise businesses in the world. The company is still growing today with more than 8,000 stores in 50+ international markets. As well as instilling a commitment to outstanding product, service, image and safety, Tom also encDominosaged all Dominos Pizza franchisees to foster positive relationships with the communities they serve, delivering local people something more than just great tasting pizza. A promise to uphold this commitment to the community is something that Dominos Pizza actively seeks from franchisees. Every franchisee who strives to follow in Toms footsteps must remember that franchising with Dominos Pizza is not simply an investment of money - its an investment of time, energy and passion too. Dominos Pizza Group (DPG) is whats known as a master franchisee. This means that Dominos Pizza Inc. (the brand owner, based in Ann Arbor, Michigan, USA) has granted DPG exclusive rights to own, operate and franchise Dominos Pizza stores in the UK and Ireland. DPG is a Public Limited Company whose stock

is now traded on the London Stock Exchange and is currently within the FTSE 250. Domino's has an impressive track record in the UK and Ireland. Its real success in these markets began in the mid 1990s when the master franchise for the brand was acquired by the Halpern brothers who have enjoyed a long and successful career in franchising. Through the brothers' creation of Milton Keynes based Dominos Pizza Group, and with the backing of a strong and local leadership team, the companys franchisees benefited from hands-on support and a structure that allowed for close management of the brand and the system.

Dominos Product and Service

Dominos Pizza is a pizza delivery service. Were not a fast food joint (we deliver good, fresh food fast), were not a takeaway (on average, only 30% of Dominos pizzas are collected) and were not a restaurant (Dominos stores dont have eat-in facilities). Dominos exists to fulfil a basic need for Dominos customers - to provide a high quality, freshly prepared, hot meal delivered on time, every time. And if you consider that each of Dominos pizzas is made to order from fine and fresh ingredients, you can see why they call us the pizza delivery experts. If you find this all a bit daunting, dont worry. Dominos world-class training programmes, coupled with the consistent food quality that comes cDominostesy of Dominos award winning foodservice team, means that franchisees are equipped with the skills and ingredients that they need to become pizza delivery experts in their own right. Dominos is also quick to innovate when it comes to making Dominos customers experience more convenient and enjoyable. We were the first pizza delivery company to offer nationwide online and interactive TV ordering and the first to

use heated delivery bags. We continue to introduce new and exciting technology designed with both customers and profits in mind.

Dominos Brand
To protect the investment of Dominos franchisees and shareholders, and the jobs of Dominos team members, DPG invests a lot of time and money in upholding the positive reputation of Dominos brand. Dominos brand marketing activity is financed through a National Advertising Fund (NAF) which is made up of franchisee contributions. We carefully select targeted marketing campaigns that talk to Dominos core audience of 18-35 year olds in order to secure the best possible return on Dominos franchisees money. We have a lot of fun with Dominos brand marketing. Whether it's Dominos sponsorship of Britain's Got Talent, an innovative new product, new direct mail techniques or the launch of Dominos text ordering service, we find ways to set Dominos Pizza apart from the competition and strengthen Dominos position as the pizza delivery experts.

Supporting Franchisees
Franchisees are both DPGs customers and business partners. It is DPGs job to support franchisees and in-store teams in their efforts to run profitable Dominos Pizza businesses and to ensure that high brand standards are achieved at all stores. To do this, DPG employs a team of over 250 people who work in a range of store support functions at locations in the UK (Milton Keynes and Penrith) and Ireland (Naas). We want Dominos franchisees to achieve customer satisfaction through operational excellence, strong sales and great profits. Each member of the DPG support team has this goal in mind and it guides their decision making every day. DPG operates service level agreements which clearly set out the high standards of service and support that we promise to deliver to every franchisee who chooses to invest in setting up their own Dominos Pizza business. The DPG functions that provide the majority of regular and visible support to franchisees - information systems, foodservice, flawless execution (training and operations) and marketing - are accountable, transparent and managed by skilled

and experienced people who are motivated to make Dominos franchisees successful. When you sign up to franchise with Dominos Pizza, youll take part in a fDominos week intensive Franchise Development Programme. This training cDominose is designed to equip you with the knowledge and skills that you need to run a successful Dominos Pizza delivery business. Covering everything from pizza making and people management to customer service and computer systems, well make sure that youre ready to open Dominos first store.

New Stores

Wicklow - Republic of Ireland Arklow - Republic of Ireland Dungannon - Northern Ireland Larne - Northern Ireland Armagh - Northern Ireland Burntwood - West Midlands Ramsgate - South East Accrington - North West Faversham - Kent Preston/Bamber Bridge - North West

Immediate opportunities
We have a number of new and existing stores for sale. Please note you must have been approved by us and have sucessfully completed the Franchisee Training Programme before you can purchase one of these stores. Further details on these stores can be obtained fromdawn.power@dominos.co.uk. Please do not contact the stores directly.

Trading Stores

Glenrothes Aberdare Merthyr Tydfil Margate Barnsley Kendal Evesham

Responsible growth Delivering More Than Just Pizza

Domino's is expanding rapidly and we aim to open 50 new stores each year. Dominos priority is to remain the premier provider of fresh, high quality, homedelivered food but demand for Dominos service only comes once we have earned the respect, admiration and trust of local customers. That's why Dominos expansion plans are governed by what we call 'Responsible Growth'. This means that we actively seek to enhance the local amenity by demonstrating sensitivity towards residents and the local environment, and by adding value to the communities we serve. Every new store that we open creates between 25 and 30 full and part-time jobs and with the potential for a total of 1,000 stores in the future, this equates to many thousands of new jobs being created.

Environmental Impact
Dominos Pizza sells freshly-baked hot food. There is neither a requirement for deep-frying nor for any forms of cooking other than baking in a gas-fired conveyor oven. Therefore, smells and cooking odDominos are more akin to those generated by a small bakery. Dominos stores have a design and specification package that meets all legal requirements for supply and exhaust ventilation. Air extracted from above the ovens is fully filtered and the Dominos standard equipment specification includes a requirement.

Opening HDominos and Traffic

We seek, where possible, to operate standard opening Dominos for all of its stores and the typical closing time is 2300hrs. There are, of Dominos, some units that operate different hDominos, but these are usually in non-residential areas where other outlets are also trading after 2300hrs. Dominos home delivery focus (there is an average 70/30 split between home delivery and over-the-counter sales) means that additional traffic is not created. The majority of Dominos deliveries are off-peak (after 7pm ) so consequently they do not add to local congestion. We use the most appropriate delivery method for the local area, as defined by local authorities. A great deal of the companys training focus is directed towards delivery drivers who are, of cDominose, the most visible representatives of Dominos in the community.

Noise And Litter

Dominos focus on home delivery limits noise disturbance at store level. Staff are made aware of the companys concerns about image and quality service during training and take conscious steps to minimize disturbance to neighbDominos and residents. Litter is rarely generated in the area surrounding the typical Dominos store. This is because Dominos orders are home delivered or collected for consumption at home. There is no scope for eating within stores because there are no sit-down

areas. In addition, it is unlikely that a customer would eat the product on the street as it is piping hot when served straight from the oven.

A Community Service
Dominos has been actively involved in positive community relations activity for over 40 years and it's a key part of how we do business. Back in the 1960s, Dominos founder insisted that delivering more than just a greattasting pizza was one of the most important ways for Dominos business to be a success. We still believe this today and enc Dominos age all of Dominos franchisees and stores to 'deliver more' than just great tasting pizza through a range of activities, both in and out of the store. Dominos franchisees and team members go to great lengths to foster positive relationships with the local communities and many invite local schools and youth groups to pizza-making workshops, support local charities and sponsor sports teams and local events. If we are planning to open a new store in yDominos area, yDominos local franchisee would be actively encDominosaged by Dominos to undertake a range of local activities to help add real value to yDominos community.

Investor relations
Welcome to the Dominos Pizza UK & IRL plc online Investor Relations service for potential and existing investors. We welcome yDominos feedback about Dominos site.

Latest News
For more news please visit the Investor Media Centre. Date Title Formats 12/08/2010Notification of Interim Management Statement 13/07/2010Directorate Change 12/07/2010Interim Results for the 26 Weeks Ended 27 June 2010 Share Price Information

Share Price: 4.07 GBP Change: -0.06 GBP Last update: 2010/08/20 16:35:25 More share price information...

WARNING TO SHAREHOLDERS
It has come to Dominos attention that recently a number of smaller shareholders have received unsolicited telephone calls concerning their investments in Domino's Pizza UK & IRL plc. Such calls have related to offers to potentially purchase shares for considerably more than the current market price, further details of which would be disclosed once the shareholder concerned signed a non-disclosure agreement. Shareholders should be wary of any unsolicited advice. Following a recent increase in the prevalence of so-called "boiler room" scams, the Financial Services Authority (FSA) and the Institute of Chartered Secretaries (ICSA) have produced a leaflet warning investors about unsolicited communications concerning investment matters, which is available in full by clicking on the link below.

Financial performance
Five year summary | Reports | Presentations | Broker coverage |Dividend information UK IFRS IFRS IFRS IFRS GAAP 27 Dec 28 Dec 30 Dec 31 Dec 01 Jan 2009 2008 2007 2006 2006 52 52 52 52 52 350.8 296.3 240.1 200.7 136.0 114.9 95.0 81.7

Trading weeks System 406.9 sales (m) Group sales 155.0 (m)

Profit 29,865 23,361 18,737 14,075 10,919 before tax (pre exceptional items) (000's) Profit 40,968 22,149 18,576 14,189 11,169 before tax

-Pre 13.81 exceptional items -Post 21.45 exceptional items Diluted earnings per share -Post 20.95 exceptional items Dividends 7.75 per share (pence)

10.86 8.48

6.10

4.96

10.12 8.38

6.23

5.08

9.97

8.24

6.12

4.83

5.90

4.40

3.06

2.27

Earnings 30,995 24,485 20,212 16,114 11,887 before interest, taxation, depreciation and amortisation (000s) Adjusted (15,741)(8,174)(1,568)(5,582)(4,141) net debt (000s) Adjusted 0.5 0.3 0.1 0.3 0.3 gearing ratio Stores at 553 start of year Stores 55 opened Stores 501 52 451 50 407 46 (2) 357 50 -

closed Stores at year end

608

553

501

451

407

The market The Home Delivery Market

According to independent think tank The Future Foundation, there's still plenty of room for growth in the takeaway/convenience market, with pizza predicted to continue taking the lion's share. Here are some highlights from the Domino's Pizza Convenience Food: 2015 report: The takeaway and convenience food sector is predicted to grow by 70% over the next 10 years. Increased trust in online purchasing, the introduction of new ecommerce platforms, increasing consumer time pressures and the popularity of athome leisure activities are expected to be the key growth drivers for the convenience sector, set to be worth 12.3bn by 2015. The rise of e-commerce in particular will have the largest impact on future sales of collection and home delivered foods as consumers continue to seek solutions for their increasingly busy lifestyles. It is predicted that the internet, interactive TV and text-messaging (SMS) will eventually overtake telephone ordering. The value of the home delivery food market was estimated to have reached 1,474 million in the UK and expects to grow 30% to 1,918 million by 2011.

Corporate stores at year end

Dominos innovations
Dominos Pizza is widely recognised as the pioneer of the pizza delivery concept. Over the years, we have invented, or been first to use, most of the equipment and systems now used as standard by Dominos industry. We believe that taking an innovative and enterprising approach to business helps us to strengthen Dominos market leadership. We are always on the look out for innovations that improve Dominos product and service and make Dominos customers lives easier.

Equipment
Fresh a priority at Domino's Pizza. Domino's was the first to use a fibreglass tray for dough, which simplified dough handling and ensured better preservation. Domino's was the innovator behind the sturdy, corrugated pizza box, which prevents moisture from making the box soggy and stops the cheese sticking to the top during delivery. A delicious, crisp crust is one of the most important parts of the pizza. In search of the perfect crust, Domino's developed the pizza screen, a mesh tray that helps cook the pizza base more evenly than a tray made of wood or stainless steel. Today it's hard to miss pizza delivery cars thanks to Domino's Pizza. Domino's invented the 3-D cartop sign, which is currently used by a variety of industries including taxis and driving schools.

E-commerce
In 1999, Dominos Pizza became the first pizza delivery company in the world to offer nationwide internet and interactive television ordering. Delivered pizza can be ordered via Dominos website (www.dominos.co.uk) or via text (register online at: www.dominos.co.uk). In 2007 online ordering launched in the Republic of Ireland at www.dominos.ie. Over one fifth of Dominos delivered pizzas are now ordered online and, during November 2007, Dominos hit the milestone of 1m online sales in just one week in the UK. Also during 2007, Dominos Pizza launched the UKs first SMS ordering service meeting consumer demand for a wide range of channels to order their pizza.

Hotter delivery
Dominos HeatWave delivery bags were introduced to the UK in October 2000. Each heated hot bag contains a patented disc that is warmed by electricity. Once inserted into a special bag, this technology creates a portable oven that minimizes heat loss during delivery. The outer material of the bag is made with waterrepellent nylon and inside the bag is 3M Thinsulate material, which eliminates unwanted moisture, keeping pizzas both hot and fresh. Additionally, in April 2008, Dominos launched an innovative new Real Time monitoring system to measure service performance in order to get pizza out-thedoor in the minimum amount of time. This industry leading initiative helps boost customer service levels at Dominos nationwide.

Dominos food
We believe that it is important to give Dominos customers the information and options they need to make meal choices that suit their lifestyles and dietary requirements. Dominos Food Promise says that we will: Provide and promote food choice through meaningful new product development Provide customers with clear and accurate information about the food we sell so that they can make informed decisions, through the provision of a Food Guide in all stores and online at www.dominos.co.uk Ensure the provision of high quality food. There are 88 million different pizza options on a typical Dominos Pizza menu and we continually research ways to improve the range of choice we offer. You can choose from: Hallmark Fresh Dough Base, Dominos Chicago Thin Crust or the double layer Double Decadence Dominos vine-ripened tomato sauce, barbecue sauce or sun-dried tomato and herb sauce 20 toppings made with prime cuts of meat and fresh vegetables and ranging from the traditional, like pepperoni, to the more adventurous like jalapeno peppers Regular mozzarella or Dominos pioneering reduced fat mozzarella, called Delight A tasty range of side items like garlic pizza bread, chicken, potato wedges, ice cream and more Since July 2007 Dominos menu has been totally hydrogenated fat free. Dominos experts follow the seasons around the world to ensure that Dominos ingredients are the finest and freshest we can get on hands on. Sometimes, the pizza that arrives at yDominos doorstep can include exotic ingredients from all seven continents like jalapenos from Peru or pineapple from Thailand.

7 s model What is the company structure?

Domino's Pizza UK & ILR plc - Parent company listed on the AIM. Domino's Pizza Group Ltd - Runs Domino's Pizza in the UK and Ireland, holds the exclusive franchise license to own, operate and franchise the Domino's brand. Domino's Corporate Team - Based at Milton Keynes, comprising over 200 employees. The Leadership Team - Responsible for strategic decision-making. Marketing - Understanding customers' needs and publicising the Domino's brand. Developing new products and use of technology. Food Service - Manufacturing fresh pizza dough and sDominoscing fresh ingredients. Buying in or inventing equipment. Information Technology - Technology and e-commerce activities. Property - Acquires store premises, oversees planning permission applications and refurbishes stores. Flawless Execution - Not a form of capital punishment! Actually, Domino's training and operations, including career development and store check activities. Finance - Organises finance for franchisees, as well as overseeing cashflow, budget planning, sales and purchase ledgers, payroll, accounts and credit services.

STAFFS

World ResDominosce Center A 200,000 square foot modern World ResDominosce Center includes 27 conference and meeting rooms, updated research and development labs and gift store. The centerpiece is the spacious Welcome Center, which surrounds a fDominos-story glass staircase and a Dominos Pizza store at the base. The office is minutes from downtown Ann Arbor, and less than 30 minutes from Detroits Metropolitan Airport. Dominos Pizza is located in a scenic rural setting in a building known as the Prairie House at Dominos Farms Office Park, and whose external architecture was inspired by the works of architect Frank Lloyd Wright. Located in suburban Ann Arbor, this landmark facility offers a unique and architecturally significant building, surrounded by pastures, cultivated farmland, and wildlife habitat. The following on-site amenities are available to Dominos team members at the World ResDominosce Center: 1. 2. 3. 4. 5. Dining Facility Free Fitness Center membership Post Office Deli/Sundry Shop Dry Cleaner

6. Bookstore 7. Credit Union 8. Art Gallery 9. Hair, nail and massage salons 10.Petting Farm 11.Free Parkin

Recruiting suitable applicants

Human ResDominosces - At Dominos Pizza Group, recruiting and retaining the best people is priority and its the job of Human ResDominosces to make sure that stay true to this commitment. This department helps us to attract and hold onto the very best professionals in the industry which is an important part of maintaining its leadership position.

Benefits
Dominos pizza recognizes the best way to achieve success is to first ensure the satisfaction of its team members. Treating team members exceptionally well is just one way we are committed to putting Dominos people first. Dominos is proud to provide a fair and comprehensive rewards package. Below are just a few of the generous benefits available to Dominos team members.

Competitive salaries Medical, dental and vision coverage Health Spending Account Prescription Drug Benefit Team Achievement Dividend (performance bonus) Partners Foundation (team member assistance) Above-average paid holiday program 401(k) Matching Program Employee stock purchase discount plan Company-paid life insurance Tuition reimbursement National corporate discounts Legal services Adoption assistanc

World ResDominosce Center - Ann Arbor, Mich. Dominos corporate offices are full of exceptional people supporting the efforts of the thousands of team members who serve Dominos customers in Dominos pizzas stores around the world. We have marketers and lawyers. Accountants and communicators Trainers and lease negotiators. International business consultants and human resDominosce representatives. Safety specialists and product developers. There are many different positions to fill, but they all have one thing in common. Dominos people are fiercely proud of who we are and what we do.

Field Marketplace
Dominos Field Marketplace team members are charged with supporting Dominos corporate and franchise-owned stores throughout the country. Opportunities in this area include support positions throughout the U.S. for Dominos corporate-owned and franchise stores. We have opportunities in the following areas:

Field Operations (including multi-unit managers that support a number of stores, as well as managers that provide consultation to help support the business of Dominos franchisees) Quality Assurance and Compliance Marketing Finance Learning and Development

Working at Dominos
Domino's Pizza has become the world leader in pizza delivery and one of the most successful franchise businesses with more than 8,000 stores in 50 plus international markets.

The Recruitment and Selection Process

The Dominos Pizza Group Ltd recruitment process consists of various stages and is dependent on the success rate of the vacancy. Short listing will commence dependent on application and the matching of the required skills and experience. You will then b

e-recruitment
In March 2009 Dominos launched a dedicated e-recruitment website to help more than 2,500 initial job vacancies across 434 stores across Australia. New Zealand followed shortly after with more than 500 available positions. In the rst week more than 10,000 job applications were received. For the rst time ever, the website enabled prospective job applicants to log on and nd out exactly what its like to work for Dominos, view current job vacancies and play an interactive delivery driver game to show its more fun with us .The 2,500 initial job vacancies came as a result of the successful launch of the new menu earlier Dominos field positions are based out of Dominos regional offices in Los Angeles, Atlanta and Baltimore. We also have various home-based positions in locations throughout the country.

Domino's Pizza Prep School

For those team members not in stores every day and night, it is critical that they know how their role supports those who are and have a solid understanding of what happens in the store. This is so important to Dominos business that we developed "Domino's Pizza Prep School" for Dominos World ResDominosce Center team members to give them store operations knowledge. This program earned Domino's a "Stevie" from the American Business Awards.

HR Development Program
The development program in the Dominos People First department is a unique opportunity for early career human resDominosce professionals to complete a defined career development plan, gaining knowledge and experience in all capacities of the field. Dominos Pizza is committed to the development of the participants and has purposely selected positions that support their progression with the expectation that we are investing in the future leaders of the department. The program is only successful if the participant is equally committed to their development and responsibilities. We expect candidates to get as much as they can from each rotation and willingly support the companys objectives, no matter where the position is located. Each participant is required to complete three rotations. Two of the rotations will be in a core assignment that all participants must complete, and the third will be one of the additional assignments.

Marketplace (corporate market):

Support team members in resolving employee relations issues Coordinate staffing and retention initiatives

Domino's Pizza :A Pan-India Strategy

Not every company that decides to enter India is successful. Foreign companies can often pay a heavy price if they dont get their tactics right especially in the beginning. The margin of error is even lesser in the case of a fast food company. A multi ethnic country like India which is a melting pot of different religions and cultures invariably leading to different tastes and food taboos proves a challenge to every company that wants to sell fast food here. However, one company that has got its tactics right in this very competitive sector is the American pizza giant Dominos. The challenge for Dominos when it entered India was to establish itself along with its traditional rival Pizza Hut. Since they began both have done well but Dominos has done just a little bit better. In the coming years as things stand Dominos looks in great shape to become the number one player in Indias fast growing pizza industry. Already having set up more than two hundred stores in every major metro in the country Dominos is on the right track towards making India one of its prime revenue destinations. When entering the country Dominos faced the same challenges as mentioned earlier.It wasnt the brand name alone that it could count on towards becoming a prime player. A lot of effort has gone into Dominos marketing. Its ad campaigns have constantly evolved from establishing its name to emphasizing the taste of its products. Many have been aimed at publicizing newer products. The one theme however that has stood out with Dominos Indian story has been the critical pricing model it has followed. Dominos has relied heavily on its 3 tier menu with pizzas available for every class of the Indian society. Consequently there are ultra low cost pizzas, medium prized pizzas and relatively higher prized ones. Like its rival Pizza Hut, Dominos has also devoted a significant part of its time in developing a pan-Indian menu.Its also concentrated its efforts on

building a vegetarian menu which it treats with the same intensity as the non vegetarian menu. locations, simple operating model, widely-recognized brand and efficient supply chain system are competitive advantages that position to capitalize on future growth. Leverage strong brand awareness. Believe that the strength of Dominos Pizza brand makes one of the first choices of consumers seeking a convenient, quality and affordable meal. They intend to continue to promote brand name and enhance reputation as the leader in pizza delivery.

Where it however scores over its rival is in the pricing aspect and its an important feature which will hold Dominos in good stead over a long period of time.Pizza Hut has been extremely reluctant to reduce the prices of its products. The future will see both giants battling it out by catering to the Indian taste. More pan Indian menus are expected to be released. On the marketing front, the clear leader happens to be Dominos which has formed exclusive partnerships to set up its stores in upcoming malls and industrial campuses. Its ads are repeated more times as compared to Pizza Hut which uses its own campaigns only to draw attention to newer products. The future holds great promise for Dominos but it mustnt forget the presence of other chains. Apart from its premier rival Pizza Hut, the old warhorse Pizza Corner and a new challenger Smoking Joe's have been making steady headways into the Indian market

To achieve further growth through the continued implementation of business strategy, which includes . Its mission statement is Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world. it implement this mission statement by following a business strategy that Puts franchisees and Company-owned stores at the foundation all thinking and decisions; Emphasizes ability to select, develop and retain exceptional team members and franchisees; Provides a strong infrastructure to support stores Builds excellent store operations to create loyal customers. Grow leading position in an attractive industry.U.S. pizza delivery and carry-out are the largest components of the U.S. QSR pizza category. They are also highly fragmented. Pizza delivery, through which a majority of Dominos retail sales are generated, had sales

Domino's Style

When Domino's Pizza Aintree recruited the services of Ph. Creative to design their first ever website, the team at Ph weren't quite expecting to spend an afternoon working at the branch. But what better way to understand the brand than to kit them out in the black and blue uniform and set them to work making pizzas.

The Ph. team were given a brief induction before setting about the task of making pizza, Dominos style, from scratch. Three members of Ph. even set about a different kind of marketing than theyre used to, by standing on the corner of Molyneux Road, Aintree, wearing a life-sized pizza box and holding Dominos wobble boards. Bryan Adams, MD of Ph. Creative says: Ive seen how passionate Dominos are about their brand and now weve experienced the Dominos process, Ph. Creative are just as passionate about is as well.

System

It was a dark and stormy night. And being hungry, always wanting to use that opening line, and have an open internet connection had me wanting some Domino's Pizza. But...what to do? Driving to the estaurant means burning gas, waiting, waiting some more, and having to come home realizing that I forgot the napkins again.

Even a simple phone call to my local Domino's Pizza location meant a usage of cell phone minutes. Cue the dramatic background music. The Domino's Pizza I'm ordering online from today is at 220 Willow Street, in Meadville, Pennsylvania. Their telephone number is 814-333-4300. But folks this online ordering is so much easier. There aint many a problem that me and the Google Boys can't fix. A Domino's manager once told me that they had an online ordering system that was fun to use. So I told myself: "Self...try that online pizza ordering fiddle-de-dangery." Self and I have been buds for a while. We can push each other around like that. As I'm tabbing around their site, I'm studying how the site's laid out. I can clearly see where to find coupons on the Domino's pizza website. I'm just a tad unclear how to implement the coupons on my food order. Domino's...when those marketing gurus recommend you make the site user-friendly they mean yDominos online pizza ordering system needs to even be user-friendly for folks like me. I don't really like that I somehow blew it using coupons but it's true. I am a man. Other than that it's not so bad. Domino's system is letting me specify how heavy or light I want each topping, and within minutes, my custom-built pizza is on it's way...so they say on the pizza tracker. (Yes! Domino's Pizza offers a pizza tracker! Neat huh?) As yDominos food order goes through each phaze of production a different tab lights up. Domino's Pizza seemed to have some talented website designers not only provide great visuals, fast loading pages, and even a field for special instructions. And therein went my request for napkins and paper plates. I'm a bachelor. So what? The price of just under $25 total comes up. I confirm my order, and my information, since this is my first time, and that's when the Domino's Pizza tracker comes up. Now I've no doubt that when the tab lights up that says Paul is preparing my order that it's true. And when the tab lit up saying my order was baking I'm sure it was. And even when the little red Domino's Pizza light turned red as it was telling me my food was in a heat wave bag...I believed it. But the light lit up all the way across. It signaled that I got my meal and they were hoping I was enjoying it's yummy deliciousness. That little red Domino's Pizza light was wrong. A quick call to the Domino's Pizza location here in Meadville, Pennsylvania, and I learn just as I suspected. The driver was all by themselves and

there was an order in front of mine. There's always an order in front of mine at a Domino's Pizza. That's just as well. I'd be a little more nervous buying from a Domino's Pizza that never had an order before mine. And since I've met the management here, and their walk-in floors are cleaner than some places tabletops, I knew it to be worth waiting for my grub from this particular Domino's Pizza location. Having been in delivery myself (spiffy uniform and all) I can certainly empathize with this Domino's Pizza delivery driver. While I'm waiting I read from Domino's Pizza that yearly, their drivers collectively drive the distance of nine round trips to the moon and back. While mulling on the thought a friendly knock finds my door. Pizza Guy! Foreswearing giving him a welcoming embrace like the long lost friend that he is, I merely double check the paper plates and napkins, check. Always tip yDominos driver who remembers everything. So we're clear: because that driver skipped not a single beat, this Domino's Pizza location gets a 4 out of 5 possible stars. Now let me warn you in advance. If you're ordering one of those new bread bowl pasta dishes Domino's offers on the side of a pizza...be hungry. They're bigger than they first look. Good thing I had my domino's Pizza delivery driver bring napkins. After the bread bowl pasta is done (chicken Alfredo by the way. Yum!) The rest of my Domino's Pizza is going for breakfast.

SHARED VALUES Dominos values

At Dominos Pizza, Dominos values are summed up in a chant thats sung in Dominos stores: Sell more pizza, have more fun!

Dominos structure
Dominos Pizza UK & IRL plc is listed on the London Stock Exchange. It moved from the Alternative Investment Market (AIM) to the main market in May 2008. Its wholly owned subsidiary, Dominos Pizza Group (DPG) is whats known as a Master Franchisee. DPG has exclusive rights to run their own, operate and franchise Dominos Pizza stores in the UK and Ireland. In turn, DPG awards the right to operate local Dominos Pizza stores to entrepreneurs (franchisees) who, once approved, have to pay around 250,000 to own their Dominos Pizza business. Franchisees are both DPGs customers and business partners. It is DPGs job to support franchisees in their efforts to run profitable local Dominos Pizza businesses and to ensure that high brand standards are achieved at all stores. To do this, DPG employs a team of over 325 team members who work in a range of store support functions at locations in the UK (Milton Keynes and Penrith) and Ireland (Naas). These functions include dough production, ingredients and equipment purchasing and supply, training, operations, IT, marketing, finance, HR, property, franchise sales, leasing, transport, warehousing and administration.

SWOT Analysis Strengths

Leading pizza delivery company in the US with more than 5,000 stores in the US Global franchise operations - more than 3,500 in over 50 countries Strong brand equity supported by heavy advertising & marketing campaigns Supply chain & distribution network

Weaknesses
Slow growing and declining same-store sales Weakening bottom line

Opportunities
Growing presence in emerging markets, particularly in India, China Leverage supply chain & distribution system to introduce new products

Threats
Changing consumer habits towards healthier food choices Franchise operations affected by currency exchange fluctuations Intensive competition from a fragmented number of small competitor

SEGMENT OVERVIEW

CARBON FOOTPRINT MEASUREMENT AND MANAGEMENT

Dominos is developing a systematic approach for the measurement of its carbon footprint in Australia. With the impending carbon constrained economy, such an approach is crucial in order to meet the challenges that lay ahead for every Australian company. Dominos is nonetheless determined to meet those challenges because as a responsible corporate citizen it is the right thing to reduce its impact on the environment. Dominos realized that to develop a variable approach for the measurement of its carbon footprint it would need expert assistance. Following a review process, Dominos selected Carbon Systems Australia to be its sustainability partner to advise and assist Dominos generally with sustainability matters. Once its carbon footprint is established then Dominos will have a vary able baseline against which to manage its carbon emissions and monitor the

reduction of those emissions. It is no easy task to assess the carbon footprint of many stores across Australia. Dominos will be implementing Carbon Systems Energy and Carbon Intelligence System (ECIS) which will support us in three critical areas: data collection and management - both the retrieval and collation of historical data to establish baseline reporting, and the implementation of an automated system to ensure that ongoing data collection is timely, complete and accurate; the establishment of a performance management framework to track energy and carbon reduction initiatives; and the ability to disseminate information to Dominos stakeholders in a quick,automated manner. The ECIS will initially cover corporate stores but Dominos will be working with its franchisees to introduce their stores into the ECIS as well.

SEGMENTATION Demographic segmentation

In demographic segmentation, we divide the market into groups on the basis of variables such as age, gender, etc; these demographic variables are so popular with marketers so that they are often associated with the consumers needs and wants. Here are the demographic variables have been used to segment markets. Age: Below 15 years - 0% 15 - 20 years - 20% 21 - 30 years 40% 31 - 40 years - 25% Above 40 years - 15% The companies target audience is the bachelors, youth and the professionals who have no time to prepare food and to grab the food as fast as possible. Gender They targeted both genders.(mainly male because many males will not like to preapare food when they are single). Income further segment the market based on economic groupings: Income status

Upper Class 60% Middle Class 35%

Geographic segmentation
Geographic segmentation is basically using the spatial location to segment the market.In Geographic segmentation calls for the diff geographical units such as states, regions, cities and the south Asia is a one of the major geographic segmentation variables relevant for marketers.Here markets are mainly divided into the rural and urban areas.Dominos intends to penetrate completely within these markets by opening up 20-25 outlets per year in these cities. Dominos has a young and enthusiastic team of more than 2,100 employees. Today, Dominos has emerged as the leader in the fast food segment with about 65% of market share of pizza delivery in India and have outlets more than any other corporation in the business of food, not just the pizza business. All the Company outlets are corporate outlets invested by the company and also managed by the company. Area semi urban and urban City class-A and Class-B cities i.e. metro politician cities Region --56 regions where the pizza demand is more. And around 250 outlets in India