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com

Table of Contents
Contents My Profile
Login .............................................................................................................................. 3 Lost Password.................................................................................................................. 4 Change Password............................................................................................................. 5 Account Settings .............................................................................................................. 6 Manage Table Columns .................................................................................................... 7

Advertisements
Advertisement Rate Types ................................................................................................ 9 Advertisement Types........................................................................................................ 10

Ad Placement On Site
The Concepts of Site, Channel and Slot ............................................................................. 11 Standard Channel Sizes Illustration.................................................................................... 13 Add A Site To The System ................................................................................................ 18 Site Approval ................................................................................................................... 22 Manage Tags ................................................................................................................... 24

Add A Channel to A Site

Add Channel Overview.................................................................................................. 29 Create A Channel On A Site .......................................................................................... 30 Set Channel Prices ....................................................................................................... 33 Add An Existing Channel To A Site................................................................................. 39 Add Channel On Site Layout.......................................................................................... 41 Generate Channel Code ................................................................................................... 43 Generate Code For The Site ............................................................................................. 45 View Ads Displayed In A Channel ...................................................................................... 47 Manage Sites ................................................................................................................... 50

Targeting Settings
Targeting Overview ...................................................................................................... 55 Languages targeting..................................................................................................... 59 Countries targeting....................................................................................................... 60 Browsers targeting ....................................................................................................... 61 Operating systems targeting ......................................................................................... 62 IP-addresses targeting.................................................................................................. 63 User Agent targeting .................................................................................................... 65

Page URL targeting ...................................................................................................... 67 Referral pages targeting ............................................................................................... 69 Page variables targeting ............................................................................................... 71

Reports
How To View Reports ....................................................................................................... 72 Publisher Report Types..................................................................................................... 73 Report Templates / Recurring Reports ............................................................................... 74

Report Management
Create Report .............................................................................................................. 75 Filter Reports (by report type and by status) .................................................................. 77 Suspend/Resume Report Template................................................................................ 78 Deleting Reports .......................................................................................................... 79

Payments
Cash Flow Summary Report .............................................................................................. 80 Payments History ............................................................................................................. 81 Request money............................................................................................................... 82 Settings........................................................................................................................... 83 Contact Administrator........................................................................................................... 85 Dictionary............................................................................................................................ 86

Login
To login, perform the following steps: Open the publisher login page. Enter your email address and password (issued after registration in the system). Click the Login button.

Lost Password
To reset a lost or forgot password perform the following steps: On the login page click the Forgot Password link. Enter your e-mail address. Click the Send by e-mail button. After this, the system will email you detailed instructions on resetting your password.

Change Password
To change password, perform the following steps: In the control panel menu, select option Home -> Account Settings. Click the Change Password button.

In the new window, you will be asked to enter your current password, your new password and to re-enter your new password to confirm the change. Click the Save button.

If a password change was successful, you will see a notification message.

Account Settings
In Home -> Account Settings you have access to your personal info: Full Name E-mail Password Country Time Zone City Address ZIP/Postal code Phone #

Note, all the fields are required.

If you want to edit the information you should make necessary changes and press the Update Account button.

Manage Table Columns

The system has Manage columns feature for each table. Manage columns button opens a list of table columns. You can manage displaying of certain columns marking or unmarking appropriate checkboxes.

Each table contains 2 types of fields: Required Such fields as ID, Name or Status cant be hidden from a table because in this case table data will be senseless. Optional Such fields as Type or Creation Date can be hidden from view. Select all checkbox allows to manage all optional columns of a table. Columns settings are saved for further system usage. Also, for every table there are Total and Total on this page values. Total is a sum (or average value in case of CTR rate) of all table data (for all pages). And Total for this page is a value for displayed page only.

Advertisement Rate Types

The following advertisement rate types are available in the system.

CPM (cost-per-thousand impression)

When placing an advertisement based on a CPM rate plan, ads are purchased in 1000 impression increments. In the acronym CPM M stands for Roman numeral indicating the 1000.

Flat Rate
When placing an advertisement at a Flat Rate, the advertiser will pay one fee to place their ad on your site for a pre-determined period of time for that fee.

CPC (cost-per-click)
When placing an advertisement based on CPC rate the advertiser will pay for each single click on his advertisement that brings a visitor to his website.

Advertisement Types
The following advertisement types are available in the system.

Text Ad
A text ad is characterized by the following parameters: Ad Title. Description (ie. the ad text), divided into 2 paragraphs. Display URL. This is a URL-address, which appears in the ad and allows users to identify your site. Destination URL. This is a URL, to which your ad will link. When clicking on an ad on your site, users will be redirected to the destination URL. Text ad occupies one slot of a channel.

Image Ad
Static graphic ads and animated flash ads are available. Allowed extensions: gif, jpg, png, swf. An Image Ad is characterized by the following parameters: Ad Title. Ad size. The image complies to the standard sizes and custom size that administrator of the system can create. Ad image. Display URL. This is a URL-address, which appears in the ad and allows users to identify your site. Destination URL. This is a URL, to which your ad will link. When clicking on an ad on your site, users will be redirected to the destination URL. In the system image ad always occupies all channel slots (i.e. the whole channel). That means that an image uploaded by advertiser must accurately fit to sizes (width and height) of selected channel.

Rich Media Ad
Rich media ads have greater impact than ordinary display advertising. An Rich Media Ad is characterized by the following parameters: Code. Place the code of rich media ad (HTML, Java etc.) Ad format. Select a format from the drop-down menu

The Concepts of Site, Channel and Slot

There are the concepts of site, channel and slot in the system.

A site should be interpreted as an Internet website on which advertisement is to be placed using the system. A channel is always located on the site, and represents a certain area on the site, defined by a number of properties. Thus, one site can have several channels, and one channel can be preset on several sites. A channel consists of one or more slots. A single slot can have one text ad. In other words, a text ad takes a single slot. An Image ad always occupies the entire channel. For example, the channel of size 180x150 consists of 1 slot, 120x240 consists of 2 slots, 336x280 of 4 slots, 160x600 of 5 slots, etc. Channel sizes illustration To open a list of sites and channels click Advertising-> Manage Sites / Channels in your control panel. On the subsequent page, you will have two views: Sites and Channels Channels and Sites

Standard Channel Sizes Illustration Text Ads

Image Ads

Add A Site To The System

If you want to display advertisement on a site, first of all you need to add this site to the system through your control panel. In the control panel, go to menu Advertising-> Manage Sites / Channels. On the subsequent page, click Create Site button.

For a new site: Input the site URL. Input the site title. Input the site description. Select categories for the site. You can select several categories for the site. You can delete categories or add new categories for the site. Set targeting options for the site. You can set targeting for a site by selecting a targeting group. Read more about targeting here. Set CPC Pricing. You can allow or restrict displaying of CPC advertisements on the site. If you mark the option Allow CPC advertising on this site advertisers of your system will be able to select this site when creating their CPC campaigns. Minimal bid for Text ads field sets floor price that advertisers will be allowed to pay per click on their text ads displayed on this site. Minimal bid for Image ads field sets floor price that advertisers will be allowed to pay per click on their image ads displayed on this site. Click the Save button.

The unique visual editor - Wizard, let you to create a mockup (layout) of your existing website and specify placements of ads where advertisers can display their announcements. Especially for you we have designed several most popular layouts schemes that are used by websites

owners. To create website layout choose one of the specified layout which duplicate the look of your website and and manage its parameters (width, height).

In the case you didnt find suitable layout for your website or you want to customize selected layout, click Customize tab. You can use Wizard to drag and drop internal layout borders or combine/divine cells in site's layout within several minutes.

Click the Save button. Next Step: Site Approval.

Site Approval
To approve created site in the control panel publisher need to go to menu Advertising-> Manage Sites / Channels. On the subsequent page, publisher can view a list of all added sites. Next to the site that is needed to be approved click on the link Verification required in the column Status.

On the opened page publisher can select one of two options to approve the site: Publisher can copy the code and place it on the index page of the site. Publisher can download the authorization file and put it into index directory of the site.

After one of described above actions are done, publisher needs to click Approve Site button to approve the site. If the site approval action was successful you will see a confirmation message. Next Step: Add channel(s) to a site.

Manage Tags
Administrator of the system can use many third party ad networks and agencies at once in one ad channel. You can use different third party ad networks and agencies such as Google AdSense, Yahoo Publishers, AdBrite, etc. To display ads from third party ad networks and agencies through the system administrator need to add tags into the system. To add a new tag, in the administrative control panel, go to Advertising -> Tags menu. In this section you can view the list of all tags added into the system.

Tags filters are available above the list of all tags. Tags can be filtered based on the following criteria: By Status: all active suspended deleted

Quick Search Using the administrative control panel section Advertising -> Tags the administrator can make a quick search for a certain tag by: ID tag identification number Title tag title Dimension tag dimension

The following actions are available to administrator:

Create tag
Clicking on the button Create tag, will take you to the page where you can add a news tag.

On the subsequent page you need to define the properties of the new tag:

Title - input tag title Code - input code from third party ad network or agency. Width - set tag width Height - set tag height Once complete click Create button.

Suspend selected codes

From the list of all tags, check the box next to the tags you wish to suspend. Click the Suspend button. Once complete, the status of selected tags will change to suspended.

Resume selected codes

From the list of all tags, check the box next to the tags you wish to resume. Click the Resume button. Once complete, the status of selected tags will change to active.

Delete selected codes

From the list of all tags, check the box next to the codes you wish to delete. Click the Delete button. Once complete, the status of selected tags will change to deleted.

Edit Code
Click the Edit link next to the code which details you wish to edit. You can edit the code data on the resulting page.

Add Channel Overview

A channel can be created for a specific site. In other words, it is not possible to create a channel that does not belong to any site. There are two ways to add a channel to your site: Create a brand new channel for this site Place a pre-existing channel on your site (i.e. a channel created earlier for another site).

Create A Channel On A Site

To create a new channel, in the control panel, go to menu Advertising-> Manage Sites/Channels. On the Sites/Channels tab click the Create Channel button next to the site where the channel is to be created.

On this page make sure that the channel will be created on the requested site (check in the header of the page) and define the properties of the new channel.

Channel Name For example, you can name your channels like this: "Left Small Rectangle 180x150", "Wide Skyscraper 160x600" or anyhow else. Channel Description Write several lines describing a channel. Advertising options Ad Type. Advertisement Type of a channel can be: - Text - Image - Text & Image - Rich Media - Text & Rich - Image & Rich - Text,Image & Rich Select channel format (width and height). Channel Category Use site categories - select this option if you want the channel to have the same categories as the site

has. Use own categories - select this option if you want select own categories for the channel. You can select several categories for the channel. You can also delete categories or add new categories for the channel. Categories will be used when advertisers select channels or their ad campaigns by category. Channel content in case if there are no appropriate ads The contents of the channel in the absence of a suitable advertisement in the system will: Keep the channel blank Show tag Set color (for instance, background color of your site) Channel Targeting None The same as on the site containing this channel Define custom targeting You can set up targeting for a channel by selecting a targeting group. Read more about targeting here. The Next Step: Defining Prices for Existing Channels.

Set Channel Prices

After a new channel is created it will appear in the list of site channels. The value in the Prices column of newly created channels will be Undefined. Until you specify a price for the channel, this channel will be unavailable to advertisers, and it will be incapable of holding ads. To define prices for a channel, click the Undefined link in the Prices column.

A page will open where you can specify CPC settings, CPM and Flat Rate prices. You can create an unlimited number of CPM and Flat Rate prices. If you define no prices for some rate type advertisers will be unable to put ads of this rate type in this channel. For example, if you don't define CPM price, then advertisers will be unable to place CPM ads in that channel.

CPC Prices
You can turn on or turn off CPC advertising in a channel. If you allow CPC ads in a channel you can set up the percentage - how often CPC ads will be displayed comparing to CPM ads. For example if you set 100/100 or 200/200 that means that equal number of CPC and CPM ads will be displayed in a channel. If you set 50/100 or 150/300 or 500/1000 there will be CPM ads half again as many as CPC. Minimal CPC bid in this channel will be inherited by a channel from a site where it's located. How to define minimal CPC bid value on a site read here.

CPM price
To create the CPM Rate price, specify: Rate Title (eg. $10 for 10K"). Number of impressions (eg. 10,000).

Text Ads price for the specified number of impressions in the channel (eg. $10). Advertiser will pay this price if he selects the ability of placing ONLY text ads in the channel. Text&Image Ads price for the specified number of impressions in the channel (eg. $40). Advertiser will pay this price if he selects the ability of placing image and text ads in the channel (i.e. the ability to occupy the whole channel by an image ad). The system recommends to set Text&Image price as Text Ads price multiplied by channel slots number. But you can set this price to any value you want: higher or lower than recommended price.

Flat Rate price

To create the Flat Rate price, specify: Rate Title (eg. $5 per week"). Number of Days the ad will appear (eg. 7). Price of ads during this period (eg. $5).

Change channel prices

To change prices for a channel perform the following steps. On the Advertising-> Manage Sites / Channels page, click the Manage link in the Prices column on the line corresponding to the specified channel.

On the subsequent page, you can edit the parameters of prices by clicking the Edit link.

The Next Step: Generation of code for integration of the Site Channel and Insertion of that Code on the Site.

Add An Existing Channel To A Site

In the administrative control panel, go to menu Advertising-> Manage Sites / Channels. Using the Sites/Channels tab on the line for the site to which you wish to add an existing channel, click the Add Channel link in the Actions column.

On the resulting page set channel selection based on: Site category Channel category Site Name Price of channels From the generated list select desired channels and add them by clicking appropriate Add buttons.

Added channels will be shown in the Added Channels section.

Add Channel On Site Layout

To add a channel on the site layout, go to menu Advertising -> Manage Sites/Channels in the administrative control panel. On the Sites->Channels tab next to the site where the channel is to be added click the Layout button.

On the opened page you can view the site layout which you've created earlier and all the channels added to this certain website.

Click the Save button.

Now you have a simulated display of your website, this can help your advertisers to choose the ads placement. Advertisers when creating their ad campaigns can view such mock-ups with an expanded representation of all the systems websites in their Site Directory menu in their control panel. Advertisers can get the following comprehensive information: channel name, channel type, format, number of ad slots, cost program etc. Advertisers can buy ads in a certain channel on site layout by clicking on the Buy ads in this channel button.

Generate Channel Code

In the control panel, go to menu Advertising -> Manage Sites/Channels In the list of sites / channels, by clicking on "+" find the channel you wish to place on the destination site. On the line corresponding to that channel, click the Generate Code link.

There are 2 tabs: JavaScript Code and API/XML Code. If you need JavaScript code: Define or select an existing color palette for that channel which code you wish to generate. This color scheme will determine the color scheme of the specified ad unit.

Copy the code and paste it into your site HTML code to the place where you want ads to appear. Note, ad code for each site channel is unique. You should not paste ad code generated for site1 to site2.

If you need XML code: Using URL from the Code textarea you'll be able to get ads in xml format, process them and display the ads anyhow you like (in custom style). Note, to do it you have to possess skills of a webmaster.

Generate Code For The Site

In the administrative control panel go to menu Advertising -> Manage Sites / Channels On the line corresponding to a certain site, click the Generate Code link.

Generated code you need to input into you site code so ads from direct advertisers and XML feeds will be automatically displayed on your site based on the specified in the code keywords and parameters. There are 2 tabs: JavaScript Code and API/XML Code. If you need JavaScript code: You need to specify general and style settings such as keywords, width, height, number of results, palette etc.

Copy the code and paste it into your site HTML code to the place where you want ads to appear. If you need XML code: Using URL from the Code text area you'll be able to get ads in xml format, process them and display the ads anyhow you like (in custom style). Note, to do it you have to possess skills of a webmaster.

View Ads Displayed In A Channel

You can view all the advertisements that are currently displayed in a certain channel. Go to Advertising -> Manage SIte/Channels In the line of the channel of interest click View ads button.

On the View ads page there are 2 tables: CPM and Flat Rate Ads displayed in this channel. Here you can see a list of advertisers who published their CPM/Flat Rate ads in the channel, including important statistics information: CTR, clicks number, impressions number, etc. CPC Ads displayed in this site. In this table you can view CPC ads that are displayed on the site where this channel is located. Statistics is shown for this certain channel. In Ads column you can view numbers of text and image ads that are displayed.

By clicking on numbers of Ads column you can open a list of certain advertisements of certain advertiser with detailed statistic information.

Manage Sites
To manage sites within the system, click on the Advertising-> Manage Sites / Channels menu. In this section you can view the list of all added sites.

Sites filters are available above the list of all sites. Sites can be filtered based on the following criteria: By Status: verification required pending active blocked deleted denied

Quick Search Using the publisher control panel section Advertising-> Manage Sites / Channels the publisher can make a quick search for a certain site by: ID site identification number Title site title URL site URL

Publisher can overview sites URLs, titles, targeting, status, impressions, alternative impressions, clicks and click through rates (CTR). Publisher must specify a time frame in which to view this information. The following actions are available to publisher:

Create site
Clicking on the button Create Site, will take you to the page where you can add a new site into the system.

Block selected sites

From the list of sites, check the box next to the sites you wish to block. Click the Block button. Once complete, the status of selected sites will change to Blocked.

Unblock selected sites

From the list of sites, check the box next to the sites you wish to activate. Click the Unblock button. Once complete, the status of selected sites will change to Active.

Delete selected sites

From the list of sites, check the box next to the sites you wish to delete. Click the Delete button. Once complete, the status of selected sites will change to Deleted.

Edit Site
Click the Edit link next to the site which details you wish to edit. You can edit the site's data on the resulting page.

Verify The Site

Click the Verification required link in the status column next to the site that you need to approve. You can approve the site on the resulting page. Read more how to verify the site here.

Targeting Overview
You can set ads delivery limitations on a site or a channel by assigning a certain targeting group. That means that you can manage - to what visitors ads of a site or a channel will be displayed and for which they won't. Assign a targeting group to a site you can in Site Targeting section when you create it or edit. There are 2 options: None. Advertisements placed on this site will be displayed to all visitors. Define custom targeting. Allows to set a targeting group for this site.

Assign a targeting group to a channel you can in Channel Targeting section when you create it or edit. There are 3 options: None. Advertisements of this channel will be displayed to all visitors. The same as on the site containing this channel. Targeting group will be the same as on the site.

Define custom targeting. Allows to set a targeting group for this channel.

Targeting groups management is available in Advertising-> Targeting Groups.

The following tabs are available: Languages Countries Browsers Operating Systems IP-addresses

User Agents Page URLs Referral Pages Page variables Rules that are used on IP-addresses, User Agents, Page URLs, Referral Pages, Page variables are of 2 types: Permissive - Equal, Contain, Regular Expression, More than, Less than Prohibitive - Not Equal, Doesn't Contain, Not a regular expression. Among permissive rules OR logics is applied. Among prohibitive rules AND logics is applied.

Languages Targeting
Back to Targeting Overview You can set languages targeting by moving languages names from Allowed list to Forbidden and backwards.

Countries Targeting
Back to Targeting Overview You can set continents and countries targeting by moving them from Allowed list to Forbidden and backwards.

Browsers Targeting
Back to Targeting Overview You can target your ad campaign on visitors who use certain browsers by moving browsers names from Allowed list to Forbidden and backwards.

Operating Systems Targeting

Back to Targeting Overview You can target your ad campaign on visitors who use certain operating system by moving OS names from Allowed list to Forbidden and backwards.

IP-addresses Targeting
Back to Targeting Overview On this tab you can target ads delivery to visitors coming from certain IP-addresses by setting special rules. These rules are: Equal You can allow ads displaying for an exact IP-address. For example, allow ads delivery for "123.45.67.8" IP-address. Not equal You can filter out a certain IP-address. For example, if you set Not equal rule for "123.45.67.8", ads will be delivered for all visitors except "123.45.67.8". Contain You can allow all IP-addresses that contain defined value. For example, if you define "123.45", ads delivery for the following IP-addresses will be allowed: "123.45.7.8", "8.123.45.7", "7.8.123.45", etc. Doesn't contain You can filter out IP-addresses that doesn't contain defined value. For example, if you define "123", IP-addresses that contain it won't be allowed, like "123.56.98.45", "25.35.123.5", "45.89.23.123", etc. Regular expression * You can set a regular expression that will define what IP-addresses should be allowed. In regular expressions you can use: ^ - matches the starting position within the string $ - matches the ending position of the string * - matches the preceding element 0 or more times + - matches the preceding element 1 or more times For example, regular expression "^12+" allows all IP-addresses starting with "12": the range of 12.0.0.0 - 12.255.255.255. Not a regular expression * You can filter out all IP-addresses that fit to a regular expression. For example, if you define regular expression "^192.168+", ads won't be delivered to 192.168.0.0 192.168.255.255 IP-addresses.

* - Warning. Use Regular expression and Not a regular expression rule carefully. You should have at least basic regular expressions knowledge to set this targeting correctly. For example, if you set "+" as Not a regular expression rule your advertisement will be blocked for all sites.

User Agents Targeting

Back to Targeting Overview You can target advertisements to certain User Agents which define visitor's browser/operating system. You can use the following rules: Equal For example, allow ads delivery only for visitors who have User Agent parameter equal to "Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 6.0; SLCC1; .NET CLR 2.0.50727; Media Center PC 5.0; .NET CLR 3.0.04506; InfoPath.2)". Not equal You can forbid displaying of advertisements for visitors having certain User Agent. For example, allow ads displaying for all except visitors with User Agent "Mozilla/5.001 (windows; U; NT4.0; en-US; rv:1.0) Gecko/25250101". Contain You can allow displaying of advertisements for visitors whose User Agents contain a defined value. For example, if you define "Firefox/3.0.3", ads delivery will be allowed only for users with Firefox of 3rd version. Doesn't contain You can forbid advertisements displaying for visitors whose User Agents contain a defined value. For example, if you define "Firefox/1.0.0", ads delivery will be allowed for all visitors except those who use 1st version of Firefox. Regular expression * You can set a regular expression that will define what User Agent are allowed. In regular expressions you can use: ^ - matches the starting position within the string $ - matches the ending position of the string * - matches the preceding element 0 or more times + - matches the preceding element 1 or more times For example, regular expression "^Mozilla/+ (Windows;* Firefox/+$" allows ads displaying for any version of Firefox browser for any version of Windows. Not a regular expression * You can forbid ads delivery for all User Agents that fit to a regular expression. For example, if you define regular expression "Firefox/1*$"will forbid all Firefox of 1st version.

* - Warning. Use Regular expression and Not a regular expression rule carefully. You should have at least basic regular expressions knowledge to set this targeting correctly. For example, if you set "+" as Not a regular expression rule your advertisement will be blocked for all sites.

Page URL Targeting

Back to Targeting Overview You can define pages URLs where ads won't be displayed. There are the following rules: Equal You can forbid displaying of advertisements on exact page URLs. For example, forbid ads delivery on "http://www.site.com.page.htm". Not equal You can forbid displaying of advertisements on all page URLs except defined one. For example, if you set Not equal rule for "http://www.site.com/indexpage.php", ads will be delivered on "http://www.site.com/indexpage.php" only. Contain You can forbid displaying of advertisements on all pages which URL contain defined value. For example, if you define "forum", ads delivery will be forbidden on: "http://www.forumsite.com/anypage.php", "http://site.com/forum/index.php", "http://site.com/forum_page.php", etc. Doesn't contain You can forbid displaying of advertisements on all pages which URL doesn't contain defined value. For example, if you define "contact", only the following pages will be allowed to deliver ads: "http://www.contactprofy.com/anypage.php", "http://www.site.com/contacts/1.html", "http://www.site.net/contact_us.php", etc. Regular expression * You can set a regular expression that will define what page URLs should be forbidden. In regular expressions you can use: ^ - matches the starting position within the string $ - matches the ending position of the string * - matches the preceding element 0 or more times + - matches the preceding element 1 or more times For example, regular expression "*adult*com$" allows to forbid ads delivery for all page URLs ending with "com" and containing "adult": "http://adultvideoonline.com", "http://freeimagesadult.com", etc. Not a regular expression * You can forbid ads delivery for all pages that don't fit to a regular expression. For example, if you define regular expression "*casino*", ads will be delivered only for page URLs containing "casino", like: "http://www.casinohere.net", "http://www.site.com/casino.php", etc.

* - Warning. Use Regular expression and Not a regular expression rule carefully. You should have at least basic regular expressions knowledge to set this targeting correctly. For example, if you set "+" as Not a regular expression rule your advertisement will be blocked for all sites.

Referral Pages Targeting

Back to Targeting Overview You can target advertisements displaying to certain visitors referral page URLs. The following rules are available: Equal You can allow displaying of advertisements for visitors with exact referral page URL. For example, allow ads delivery when referral page is exactly "http://www.site.com/page.htm". Not equal You can forbid displaying of advertisements for all visitors that have referral URL different from defined. For example, if you set Not equal rule for "http://www.site.com/somepage.php", ads will be delivered only if visitor's referral URL is "http://www.site.com/indexpage.php". Contain You can forbid displaying of advertisements if referral URL contains defined value. For example, if you define "forum", ads delivery will be forbidden for visitors with referral URL like: "http://www.forumsite.com/anypage.php", "http://site.com/forum/index.php", "http://site.com/forum_page.php", etc. Doesn't contain You can forbid displaying of advertisements if referral URL doesn't contain defined value. For example, if you define "contact", ads will be delivered only for visitors with referral URL like: "http://www.contactprofy.com/anypage.php", "http://www.site.com/contacts/1.html", "http://www.site.net/contact_us.php", etc. Regular expression * You can set a regular expression that will define forbidden visitor refarral URL. In regular expressions you can use: ^ - matches the starting position within the string $ - matches the ending position of the string * - matches the preceding element 0 or more times + - matches the preceding element 1 or more times For example, regular expression "*adult*com$" allows to forbid ads delivery if referral URL ends with "com" and contains "adult": "http://adultvideoonline.com", "http://freeimagesadult.com", etc. Not a regular expression * You can forbid ads delivery for referral URLs that don't fit to a regular expression. For example, if you define regular expression "*casino*", ads will be delivered only for referral URLs containing "casino", like: "http://www.casinohere.net", "http://www.site.com/casino.php", etc.

* - Warning. Use Regular expression and Not a regular expression rule carefully. You should have at least basic regular expressions knowledge to set this targeting correctly. For example, if you set "+" as Not a regular expression rule your advertisement will be blocked for all sites.

Page Variables Targeting

Back to Targeting Overview This option allows to manage ads displaying basing on GET-parameters of page URL. It allows to set rules not for the whole URL but for certain request string parameters. The rules are: Equal Not equal Contain Doesn't contain Regular expression * Not a regular expression * More than Less than For example, you may want to display advertisements only if visitor purchase amount is higher that $100, and you know that this purchase value is displayed by value of "amount" GET-parameter. You can add More than rule for "amount" variable name and set value to "100". A users that will get to page like "http://www.site.com/order.php?amount=150" will see advertisements; a user that gets to a page "http://www.site.com/order.php?amount=49" won't see any ads.

* - Warning. Use Regular expression and Not a regular expression rule carefully. You should have at least basic regular expressions knowledge to set this targeting correctly. For example, if you set "+" as Not a regular expression rule your advertisement will be blocked for all sites.

How To View Reports

View any report you choose by using the Reports -> Reports Management menu of the control panel. Here you can view a list of all reports and report templates. Generate a new report by clicking Create Report button.

Publisher Report Types

You can generate Performance Report which display system efficiency of sites and channels for a given date range.

The most important data is displayed in performance report: number of impressions and clicks, CPC and earnings. CTR rate in the report shows a ratio of impressions/clicks.

Report Templates / Recurring Reports

When you create a new recurring report (daily, weekly, monthly) the system automatically creates a report template. Report Templates are located in Reports -> Report Management.

A report template is actually a set of certain settings (report fields, filters) and report schedules based on these settings. Templates you create are used by the system to create recurring reports. A report template can be suspended/resumed. After a report template is suspended, no more reports will be generated on its basis. After a report template is resumed the periodical reports generation will run again.

Create Report
You can create a new report from any page of Reports section. On Reports->Reports Management you can create either Global Report or Advertiser Report:

Select a Report Type, which will determine the list of fields contained in the report. Select a Report Name. It is auto-generated by default. You can change it as needed. Select a Report Date Range. To receive a report via e-mail select the option Send this report to. Some of the report types (for example, Feeds Revenue Report, Advertisers Cash Flow Summary Report, etc.) have an option called Report By. This interface allow to generate a report by selected records (by certain advertisers or by certain feeds). Specify frequency using Set Schedule block: once, daily, weekly, monthly. Choose the fields you wish to see in the report by clicking the Manage Report Fields link. Click the Create Report button when you are finished.

After creation report will appear in the list with processing status. Reports statuses are updated automatically every 10 seconds, thus there is no need to reload the page manually to check if status is updated. After the report is ready its status will change to prepared by the system.

Filter Reports (by report type and by status)

Go to the page with a list of reports in the Reports section of your control panel. Above the table with the reports list are two drop-down menus: Filter by Report Type and Filter by Status. Report types: Performance report All

Possible report status: Requested (the request to generate a report was made, but at this time the report is in the queue) Processing (the report is currently being created) Prepared (the report has been created and is available for display) All

Suspend/Resume Report Template

If you want to prevent the creation of a recurring report, you can suspend it. To accomplish this, in the Report Templates section of the Reports -> Reports Management page, check the templates you wish to suspend and click the Suspend button. The status of corresponding template(s) will change to Suspended.

To resume the recurring report, select the template and click the Resume button. The status of corresponding template will change to Active.

Deleting Reports
To delete a report: Go to a list of reports in the Reports -> Reports Management section in your control panel. Select the reports you wish to delete. Click the Delete button.

Selected reports will be removed from the list of reports.

Cash Flow Summary Report

Co to Payments -> Cash Flow Summary Report section where you can view all transactions made within a specified period. Period is set in the top of the page. Select desired date range and click Update button. In the top of the table there is Beginning Balance displayed - balance at the beginning of period, and Ending Balance in the bottom - balance at the end of period. The table consists of the following columns: Date Description Escrow Balance

Payments History
In Payments -> Payments History section you can view all money proceeds and money withdrawals for a desired period.

Request money
In Payments -> Request a money section you can make a request to money withdraw. You can do this only in a case when Administrator of the system allows publishers to make payout request. Otherwise when date of payments accured, publishers will get their money depend on the payment method chosen by Administrator.

In the system there can be set one of the following payment methods: Net 15 Actual pay-out will be done in 15 days after the last day of a month. Net 30 Actual pay-out will be done in 30 days after the last day of a month. Net 45 Actual pay-out will be done in 45 days after the last day of a month. On request Pay-out request will be send to administrator at once. You'll get money after he confirms your requested payout amount.

Settings
In Payments -> Settings section you can choose which payment gateway you want to use. Default payment gateways that are always active are: PayPal Checks

Via PayPal
The required information is: your PayPal email minimal amount to be withdrawn

Via Check
The required information is: your name minimal amount to be withdrawn Organization Name Address City State ZIP/Postal Code Country Phone #

Send E-mail
You can contact Administrator by sending him an e-mail via the built-in mailing tool of your control panel. You can access the interface for sending email by clicking Send e-mail to Administrator link in Home -> Dashboard.

When composing an e-mail, be sure to fill-out the subject and message. It is possible to send the letter as plain-text. In this case, the letter will not contain any html-formatting (font, color, etc.).

Dictionary

Ad Campaign aggregates: Ads related to certain goods or services Sites where ads are displayed Rules defining the display of ads on sites (the geography of visitors, time of display, budget) Channel The area of a certain format (size) on the site, designed for advertising, that consists of one or more slots. The number of slots is determined by the format (size) of the channel. The method in which image and text ads are distributed to the channel differs. Image ads occupy all the channel slots, or the entire channel. Text ads occupy one slot. Examples of Slots:

CPC program - an advertising payment method whereby the advertiser pays for a click on his ad. Click-through Rate (CTR) An indicator of the effectiveness of advertising campaigns. It is the ratio of the number of clicks on the ad to the number of impressions of the ad. CPM program -- an advertising payment method whereby the advertiser pays for each 1000 impressions of an ad. Flat Rate program - An advertising payment method whereby the advertiser pays for the placement of an ad for a specific time period. Report Template a set of specific report parameters which the system uses to create recurring reports (daily, weekly, monthly). Payment Gateway - a hardware-software system that allows users to automate the process of receiving online payments via the Internet. PayPal - the world's largest electronic payment processor.