A LIVE PROJECT REPORT ON

Study on brand share across the four

wards using chi-square test

Submitted to:
Mrs. Annie mam
Faculty-quantitative management
INC-Mira Road

PREPARED BY:
SUNIL D.TIWARI
8nbmm017
ICFAI NATIONAL COLLEGE
ACADEMIC YEAR
(2008-2010)
 Contents

TITLE PAGES

Acknowledgements

Bonafidecertificate

Introduction

Objective of study

Product Description

Research Methodology

Basic Data

Analysis
Findings

Recommendations

Limitations of Study

References

Questionnaire

Acknowledgement

Sunil D. Tiwari, a student of M.B.A. Semester I from ICFAI

National College, is making the true decleration of doing a study on “

Consumer Preference for Paints “ under the guidance of Mrs.

Annie mam Faculty-Marketing Management-I

Sunil D. Tiwari also thanks Mrs annie mam for giving her

valuable advuce and several constants for making the study successful. I

am also thankful to my colleagues who have supported me during the study

.

Signature of the Student

 Bonafide Certificate

This is to certify that Mr. sunil D. Tiwari a student of

ICFAI National College has submitted this project on “Consumer

nder the guidance of Mrs. Annie mam

(Principal)
 ICFAI UNIVERSITY

Signature

( Examiner )

Method of research
CHI SQUARE TEST :

Preference/Bran Rin Wheel Areal Total

d
Quality 5 2 13 20

Availibility 2 3 - 5

Price 3 6 - 9

10 11 13 34

SETTING UP THE HYPOTHESIS:

If the proportion of the total population of consumer in each of the
four ward are denoted as Pn,Pw,Ps,then the null and alternative
hypothesis will be set up as follows:
H0 : Pn=Pw=Pe
(nullhypothesis: proportion of
consumers from each of
the four ward are equal)

H1 : Pn=Pw=Pe
(Alternative hypothesis:
proportion of consumers
from each of the four ward
are equal)

Testing the hypothesis:

F0 Fe F0- Fe (F0- Fe)^2 (F0- Fe)^2/ Fe
5 5.88 -0.88 0.774 0.1316
2 6.47 -4.77 22.753 3.088
13 7.65 5.35 28.623 3.742
2 1.47 0.53 0.281 0.192
3 1.62 1.38 1.904 1.175
- 1.92 -1.92 3.686 1.920
3 2.65 0.35 0.123 0.046
6 2.92 3.08 9.486 3.2486
- 3.44 -3.44 11.834 3.440
Total 16.982

The value of the Chi Square Statistic is 16.982

Chi square distribution :

Determining degrees of freedom :

Number of Degree of freedom =
(Number of rows-1)*( Number of columns-1)

Therefore,
(3-1)*(3-1)=2*2=4
Therefore we have Degree of freedom is 4 and α=1% we hav Chi
square Statistic is 13.277.Since the sample Chi Square Statistic does
not fall in the acceptence region, we will reject the null hypothesis.
1. Which brand of washing soap do you use?
Rin Wheel Areal Other

brand of washing soap

WHEE OTHER
RIN AREAL L S
10 14 11 5

Conclusion: It was found that most of the houswife are using areal wih rin and
wheel.their are very few home that they are using other brands.
2.What aspect of soap influences you to purchase the product?
Price Availability Quality Others

aspect
QUALITY AVAILABILITY PRICE OTHERS
21 6 12 1

Conclusion: From this we can conclude that most of women’s in four

wards prefer quality and price.Some of them are using washing soap
Because of soap that they are using are easily available in the shop.
3.How many unit of soap do you purchase in a month?
1 to 5 6 to 15 16 and above

unit of soap
UNITS(1 TO
5) UNITS(6 TO 15) UNITS(16 AND ABOVE)
20 15 5

Conclusion: It was found that most of the home prefer to purchase

soap

4.What is your preference?

Washing soap Detergent Both
preference WASHING BOTH
 DETERGENT SOAP
3 2 35

Conclusion : From the fig. we can clearly say that in all wards both
detergent and washing soap are used .

Conclusion:-
After doing extensive research on washing soap I have come to
the following conclusions:

14 people prefer areal, therefore if the price rises 12

people which look for another alternative if the price of areal is
rise. It was also found that from the Survey of 40 Samples, 14
Persons prefer using areal while rin and wheel are 10 and 11
respectively. 5 person uses other washing soap.
 Findings.

• From the survey, it is founded that most of the people prefer areal
for home.

• If the price of washng soap increases their would be effect on the

Brand preference of an individual.

• People prefer more quality products rather than the price.

• The brand image is been reflected in the individual’s mind rather

than the promotional strategies.
Limitations and Recommendations
As the study was taken in one are a only, and also the sample size of doing
the survey was also very limited i.e. 40 samples the results need to be
understood keeping in mind. In future, the study in more localities or a town
may reveal differencesif any in respondent preferences. Also for the study
of washing soap reveals that, the consumers the decider, have only the
preference of areal even if the price of Asian Paints rises and if the same
trend continues the other companies would be finding it very difficult to be
stable. This study has made conjoint design but alternate ways to measure
consumer preferences which can be used in future.

In the recommendations it can be said that there should be more

development in finding out the different buying behaviourand preferences
by the other washing soap industries in a promotion intensive environment
and also the quality.
 Questionnaire
Name:
Age:
Locality:
1.Which brand of washing soap do you use?
Rin Wheel Areal Other

2.What aspect of soap influences you to purchase

the product?
Price Availability Quality Others

3.How many unit of soap do you purchase in a

month?
1 to 5 6 to 15 16 and above

4.What is your preference?

Washing soap Detergent Both