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Resume - James R.

Bettman February 2011 PERSONAL DATA Business Address:Fuqua School of Business Duke University Box 90120 Durham, NC 27708-0120 919/660-7851 919/681-6245 (fax) E-mail: jrb12@mail.duke.edu Education: BA 1965 Yale University, Mathematics-Economics M.Phil. 1969 Yale University, Administrative Sciences Ph.D. 1969 Yale University, Administrative Sciences (Dissertation: Behavioral Simulation Models in Marketing Systems; Advisor: Gerrit Wolf) 7/83-present Burlington Industries Professor, Fuqua School of Business, Duke University

Employment:

Also secondary appointments as Professor of Psychology: Social and Health Sciences and Professor of Psychological and Brain Sciences; Professor of Psychology and Neuroscience, Duke University 7/82 - 6/83 IBM Research Professor, Fuqua School of Business, Duke University 7/69 - 6/82 Assistant Professor to Professor, Graduate School of Management, UCLA TEACHING Courses Taught: At UCLA: Consumer Behavior, Managerial Model Building, Mathematics for Management, Doctoral Seminar in Marketing Recipient of George Robbins Teaching Excellence Award, 1974 At Duke: Consumer Behavior, Doctoral Seminar in Marketing, Quantitative

Analysis for Management Recipient of Duke University Scholar/Teacher of the Year Award, 1988 Doctoral Committees: At UCLA: Co-chair for (with current position listed) Debra Scammon, University of Utah John Swasy, American University Hubert Gatignon, INSEAD Mita Sujan, Tulane University (two dissertation awards) Member of 30 committees At Duke: Co-chair for (with current position listed) Christopher Puto, University of St. Thomas (two dissertation awards) Kevin Keller, Dartmouth College (three dissertation awards) Elizabeth Creyer, University of Arkansas Itamar Simonson, Stanford University (one dissertation award, one best article award) Helen Anderson, Consulting Ronald Goodstein, Georgetown University Peter Nye, University of Washington, Bothell Eloise Coupey, Virginia Tech Mary Frances Luce, Duke University (one dissertation award) Carolyn Yoon, University of Michigan Ellen Garbarino, University of Sydney Jennifer Edson Escalas, Vanderbilt University Anne Brumbaugh, Consulting Baba Shiv, Stanford University Alexander Chernev, Northwestern University Dan Ariely, Duke University (two dissertation awards) Tiffany Barnett, University of Illinois Stephen Hoeffler, Vanderbilt University Marlene Morris, University of Southern California Gal Zauberman, University of Pennsylvania (one dissertation Jacqueline Conard, Belmont University Kristin Diehl, University of Southern California (one dissertation Jonathan Levav, Columbia University Rosellina Ferraro, University of Maryland (one dissertation award) Yael Zemack Rugar, Virginia Tech

award) award)

Selin Malkoc (UNC PhD student), Washington University, St. Louis Sam Bond, Georgia Tech Amy Dalton, HKUST Rob Tanner, University of Wisconsin Rod Duclos (UNC PhD student), HKUST Lisa Cavanaugh, University of Southern California Sarah Moore, University of Alberta Adriana Samper, Arizona State University Keisha Cutright, University of Pennsylvania Committee Member for William Ross, Fuqua School of Business Barbara Phillips, Psychology David Hansen, Fuqua School of Business Minette Drumwright, UNC Jonelle Roth, Fuqua School of Business Ellen Stoltzfus, Psychology Jane Kennedy, Fuqua School of Business Evelyn Dadzie, Fuqua School of Business Larry Garber, UNC Sharon Hodge, UNC Frank Reitz, Fuqua School of Business Henry Boyd, Fuqua School of Business Cynthia May, Psychology Rob Hubal, Psychology Tamara Rahhal, Psychology Taeyong Kim, School of Journalism, UNC Elise Axelrad Weaver, Psychology Derrick Boone, Fuqua School of Business Lisa Szykman, UNC Lisa Abendroth, Fuqua School of Business Hsuan-Yuan Huang, School of Journalism, UNC Hyun Seung Jin, School of Journalism, UNC Melissa Martin, UNC Hwi-Man Chung, School of Journalism, UNC Namita Bhatnagar, UNC Rungting Tu, UNC Matthew Gallagher, Psychology Katrien Wijnen, University of Ghent, Belgium Anthony Pascoe, Psychology Iris Hung Wai Ping, Hong Kong University of Science and Linyun Yang, Fuqua School of Business Eugenia Wu, Fuqua School of Business Stephen Spiller, Fuqua School of Business

Technology

Crystal Reeck, Psychology and Neuroscience Yeuseung Kim, School of Journalism and Mass Communication, UNC SCHOOL AND UNIVERSITY SERVICE At UCLA: (Major assignments only) Member of University Graduate Council, 1976-1978 Chair of Admissions Subcommittee University Taskforce on Long Range Enrollment Planning, 1978 Director, Center for Marketing Studies, 1973-1975 Chairperson, Marketing Area, 1981-1982 Doctoral Board, 1973-1975, 1977-1979 Assistant Dean, Doctoral Program, 1978-1979 Vice Chairman, Department of Management, 1974-1975 Acting Associate Dean/Chairman, Department of Management, 1979-1980 At Duke: Curriculum Committee, 1982-1983, 1985-1987, 1990 - 1993. Ad Hoc Promotion Committees: 1982-1983 (3), 1983-1984 (3), 19841985(1), 1985-1986 (1), 1986-1987(1), 1987-1988(2), 1988-1989(4), 1989-90 (2), 1990-91 (1), 1991-1992 (4), 1992-1993 (4), 1993-1994 (5), 1994-1995 (2), 1995-1996 (3), 1996-1997 (1), 1997-1998 (3), 1998-1999 1999-2000 (1), 2000-2001 (4), 2001-2002 (3), 2002-2003 (1), 2003-2004 2004-2005 (1), 2005-2006 (2), 2006-2007 (2), 2007-2008 (3), 2008-2009 2009-2010 (4), 2010-2011 (1). Director, Ph.D. Program, 1983-present Admissions Committee, 1983-1984 University Promotion and Tenure Committee, 1983-1986; 1996-1999; Spring Marketing Area Coordinator, 1984-1990. Search Committee, International Business Chair, 1985-1986; 1994-1995 Dean's Advisory Council, 1985-1987 Academic Council, 1987-1989, 1990-1991 International Business Committee, 1987-1988 Provost's Advisory Committee on Distinguished Professorships, 1990-1993; chair, 1992-1993; 2001-2002 Committee on Non-Tenure Track Faculty, 1993 Committee on Global Executive MBA Program, 1994 Strategy Committee, 1994 University Review Committee on the Use of Human Subjects, 1995-1996 Self-Study Steering Committee, Duke's Accreditation, 1996-1998

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Committee on Pensare, 1999 Committee on Evaluations of Areas, 1999 Deans Executive Committee, 2001- 2007 Deans Cabinet, 2001 2002 Executive Committee of the Graduate Faculty, 2002 2006, 2008 - 2010 Committee on Psychology at Duke, 2004 2005 Working Group on Brain Science at Duke, 2005 2006 Leadership Team, Duke University Reaccreditation, 2006 2009 Search Committee, Associate Dean of Finance and Administration, Graduate School, Duke University, 2007 Graduate School Faculty Advisory Committee for Finances, 2009Fuqua China Committee, 2010Fuqua Chaired Professors Committee, 2010Executive Committee, Duke Initiative on Survey Methodology, 2010PROFESSIONAL ACTIVITIES Papers Presented at Professional Societies: 1. "A Comparison of Complex and Simple Discrimination Net Models Implications for the Structure of Information Processing in Consumer Choice Processes," paper presented at the Association for Consumer Research, Amherst, Massachusetts, August 1970. "Methods for Analyzing Consumer Information Processing Models," presented at the Association for Consumer Research, College Park, Maryland, September 1971. (See also Conference Proceedings Published, No. 1) "Measurement of Individuals' Priorities for National Goals," paper presented at the Operations Research Society of America, Anaheim, California, October 1971. "Consumer Information Processing," invited paper at Division 23, American Psychological Association, Honolulu, Hawaii, September 1972. "Determinants of Choice of Public or Private System Facilities in Medical Emergencies," presented at Division 23, American Psychological Association, Honolulu, Hawaii, September 1972. "Perceived Risk: A Measurement Methodology and Preliminary Findings," presented at Association for Consumer Research, Chicago, November 1972. (See also Conference Proceedings Published, No. 2) "Social Marketing and Consumers' Preferences for Social Consumption,"

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(with R.B. Andrews) presented at Association for Consumer Research, Chicago, November 1972. (See also Conference Proceedings Published, No. 3) 8. Chairman and organizer of session, Alternative Structural Models of Consumer Attitudes, Preference, and Choice, and presentation of paper, "To Add Importance or Not to Add Importance: That Is the Question," Association for Consumer Research, Boston, November 1973. (See also Conference Proceedings Published, No. 4) "A Multimethod Approach to Validating Multiattribute Attitude Models," (with N. Capon, R. Lutz) presented at Association for Consumer Research, Chicago, November 1974. (See also Conference Proceedings Published, No. 6) Chairman and organizer of Special Topics Session, Processes of Consumer Information Acquisition, and presentation of paper, "Patterns of Processing in Consumer Information Acquisition" (with Jacob Jacoby), Association for Consumer Research, Cincinnati, October 1975. (See also Conference Proceedings Published, No. 7) "Data Collection and Analysis Approaches for Studying Consumer Information Processing," presented at Association for Consumer Research, Atlanta, October 1976. (See also Conference Proceedings Published, No. 8). "Information Monitoring Methods and Consumer Choice Processes," presented at American Psychological Association, San Francisco, August 1, 1977. Chairman and organizer of Special Topics Session, Recent Developments in Studying Consumer Information Processing, and presentation of paper, "Subjects' Information Processing in Information Display Board Studies," (with D. Arch) Association for Consumer Research, Chicago, October 1977. (See also Conference Proceedings Published, No. 9) Invited discussant, session on Children's Information Processing and Consumer Behavior, Association for Consumer Research, Chicago, October 1977. "Methods for Implementing Consumer Choices and Product Class Experience," presented at American Marketing Association Educators' Conference, Chicago, August 1978. (See also Conference Proceedings Published, No. 10) "Issues in Research on Consumer Choice," presented at Association for Consumer Research, Miami, October 1978. (See also Conference

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Proceedings Published, No. 11) 17. 18. "Cognitive Capacity, Decision Rules, and Internal Search," presented at Association for Consumer Research, San Francisco, October 1979. "Implications of a Constructive View of Choice for Analysis of Protocol Data," presented at Association for Consumer Research, San Francisco, October 1979. (See also Conference Proceedings Published, No. 13) Invited discussant, session on Information Processing Theory, Association for Consumer Research, San Francisco, October 1979. "Decision Strategies: Issues Surrounding the Dependent Variable in Decision Studies," presented at Association for Consumer Research, Washington, October 1980. "Future Directions in Consumer Research," presented at American Marketing Association Educators' Conference, Washington, October 1981. Invited speaker for Division 23 Conversation Hour, American Psychological Association, Los Angeles, August 1981. Chairman and organizer of Special Topics Session, The Role of Affect in Cognitive Approaches to Consumer Choice, and presentation of paper, "A Functional Analysis of the Role of Overall Evaluation of Alternatives in Choice Processes," Association for Consumer Research, St. Louis, October 1981 (See also Conference Proceedings Published, No. 14). "Recent Research on Consumer Memory," Association for Consumer Research, St. Louis, October 1981. Chairman and organizer of Special Topics Session, Cognitive Approaches to Consumer Learning, and presentation of paper, "Consumers' Assessment of Covariation" (with Deborah Roedder and Carol Scott), Association for Consumer Research, Chicago, October 1983 (See also Conference Proceedings Published, No. 15). "A Categorization Approach for Comparing Non-Comparable Alternatives" (with Mita Sujan), Association for Consumer Research, Las Vegas, October 1985. "Perspectives on Consumers' Intuitive Theories of Persuasion," Association for Consumer Research, Las Vegas, October 1985. "Monitoring Information Acquisition in Decision Making: Experiences with Mouselab, a Computer-Based Process-Tracing System" (with Eric

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Johnson), Association for Consumer Research, Toronto, October 1986. 29. "What Makes a Television Commercial Persuasive? The Consumer's Viewpoint" (with Julie Edell), Association for Consumer Research, Toronto, October 1986. "Processes of Adaptivity in Decision Making," Presidential Address, Association for Consumer Research, Boston, October 1987 (See also Conference Proceedings Published, No. 16). "Heuristic Processes in Judgment: Effects of Compatibility and Information Load" (with Eric Johnson), Association for Consumer Research, Maui, Hawaii, October 1988. "Adapting to Correlated Attributes: Do Decision Makers Change Strategies When Faced with Harder Choices?" (with Eric Johnson), Association for Consumer Research, New York, October 1990. "The Decision Maker Who Came In from the Cold," Fellow's Award Address, Association for Consumer Research, Vancouver, October 1992 (see also Conference Proceedings Published, No. 17). "How Do People Cope with Stressful Decisions?" (with Mary Frances Luce), Association for Consumer Research, Nashville, October 1993. "How Do People Make Emotionally Difficult and Stressful Decisions?" (with Mary Frances Luce), Society for Judgment and Decision Making, Washington, November 1993. "Understanding Decision Making Using Process Tracing," American Marketing Association, San Francisco, August 1994. "Understanding the Motivational Consequences of Stressful Decisions" (with Mary Frances Luce), Association for Consumer Research, Boston, October 1994. Panel member for session "A 20 Year Retrospective on the Journal of Consumer Research," Association for Consumer Research, Boston, October 1994. "Coping with Stress" (with Mita Sujan), Association for Consumer Research, Tucson, October 1996.

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40. Panel member for session "Minorities in Marketing Academia: Changes, Challenges, and Charges," American Marketing Association, Chicago, August 1997.

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Panel member for discussion on The Role of Agents in Todays Marketplace, Association for Consumer Research, Denver, October 1997. Diversity in Consumer Research, Keynote Address, PhD Project Marketing Doctoral Students Association Conference, Washington, DC, August 2001.

43. Chair and presentation of Emotion and Consumer Decision Making in a session Micro Perspective, Association for Consumer Research Doctoral Consortium, Austin, Texas, October 2001. 44. Invited discussant, session on Loyalty by Design: Consumer Reluctance for Online Switching, Association for Consumer Research, Austin, Texas, October 2001. 45. 2001. Participant, Roundtable on The Effect of Cues on Consumer Expectations and Product Evaluations, Association for Consumer Research, Austin, Texas, October

46. Invited discussant, session on Whatcha Thinking? Mental Simulation in Consumer Contexts, Association for Consumer Research, Atlanta, Georgia, October 2002. 47. Invited presentation, Integrating Automatic and Controlled Processing in Decision Making, plenary session (Cutting Edge Consumer Research Theoretical Foundations), Association for Consumer Research Doctoral Consortium, Portland, Oregon, October 2004. 48. Invited presentation, Historical Trends and Issues in Experimental Consumer Research, plenary session (Selected Approaches to Consumer Research Historical Trends and Issues), Association for Consumer Research Doctoral Consortium, San Antonio, Texas, October 2005. 49. 50. Invited panel member, Decision Making, Association for Consumer Research Doctoral Consortium, Orlando, Florida, October 2006. Co-Organizer and panel member, Preconference on Neuroscience, Association for Consumer Research, Orlando, Florida, October 2006.

51. Invited award presentation, Getting and Communicating Ideas in Consumer Research, Society for Consumer Psychology, Las Vegas, NV, February 2007.

52. Invited presentation, Emotion and Decision Making, Association for Consumer Research Doctoral Consortium, San Francisco, California, October 2008. 53. of San Co-chair and participant, Roundtable on Consumer Neuroscience: Current State Knowledge and Future Research Directions, Association for Consumer Research, Francisco, California, October 2008.

54. Invited presentation, Career Advice, Society for Consumer Psychology Doctoral Consortium, San Diego, CA, February 2009. 55. Panel participant, Choosing Your Co-Stars, Association for Consumer Research Doctoral Consortium, Pittsburgh, PA, October 2009.

Participation on Public Lectures or Forums: 1. "Scaling and Multivariate Analysis of Attitudes: Methods and Application to National Priorities," presented at Attitude Research and Consumer Behavior Workshop, University of Illinois, December 1970. Chairman of session on Consumer Psychology in Health Care Decisions, Division 23, American Psychological Association, Honolulu, September 1972. "Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects," presented at Workshop on Buyer/ Consumer Information Processing, University of Chicago, November 1972. (See also Chapters in Books, No. 1) "Using Attitudes to Predict Behavior," presented to Southern California Research Society, September 1973. "Information Processing in Expectancy-Value Attitude Models," College of Business Administration Distinguished Speaker Series, University of Florida, January 1975. "Adding vs. Averaging in Fishbein's Attitude Model," presented to Stanford-Berkeley Workshop in Marketing, January 1975. "Information Integration in Multiple-Attribute Attitude Models," presented to Workshop in Business Administration, Claremont Graduate School, January 1975.

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Chairman, session on Marketing Models: Role, Applications, and Prospects, American Marketing Association Fall Conference, Rochester, August 1975. "Consumer Information Processing and Decision Making," presented to Department of Psychological Sciences, Purdue University, September 1975. "Implications of Recent Research on Choice for Consumer Information Processing Models," Marketing Workshop, University of Chicago, May 1976. "Methodological Issues in Investigating Consumer Information Processing," presented as invited faculty speaker, Doctoral Consortium, American Marketing Association, Houston, August 1976. "Consumer Information Acquisition and Search Strategies," presented at workshop on The Effect of Information on Consumer and Market Behavior, Carnegie-Mellon University, May 1977. (See also Conference Proceedings Published, No. 12) "The State of the Art in Consumer Information Processing Research," Laval University, May 1977. Chairman, session on Doctoral Dissertation Awards Competition Papers, American Marketing Association Fall Conference, Hartford, August 1977. "Recent Research on Consumer Behavior," presented as invited faculty speaker, Doctoral Consortium, American Marketing Association, Chicago, August 1978. Testimony presented to Federal Trade Commission in Rule Making Proceedings on Advertising for Over-the-Counter Antacids, Washington, January 1979. "An Introduction to Principles of Consumer marketing," presented at First Joint Conference on International Business and Economic Development, Zhongshan University and UCLA, Guangzhou, People's Republic of China, October 1979. "Experience and Consumer Choice," Duke University, October 1980. "Recent Research in Consumer Information Processing," University of Washington, April 1981. "Knowledge Structures and Learning from Experience," presented as invited faculty speaker, Doctoral Consortium, American Marketing

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Association, College Park, Maryland, August 1981. 21. 22. "Processing with a Prior Hypothesis," seminars at Pennsylvania State University and Carnegie-Mellon University, November 1981. "Assessment of Covariation with a Prior Hypothesis: The Case of PriceQuality Relations," seminar at University of British Columbia, March 1982. "Effects of Prior Knowledge on Subsequent Processing," presented as invited faculty speaker, Doctoral Consortium, American Marketing Association, Minneapolis, August 1982. Chairman, session on Effects of Self-Concept and Personal Values, American Marketing Association Fall Conference, Chicago, August 1982. Panel member, Meet the Editors session, American Marketing Association Fall Conference, Chicago, August 1982. Chairperson, session on Cognitive Perspectives on Consumer Behavior, Association for Consumer Research, San Francisco, October 1982. "Attributions in Annual Reports," invited seminar, University of North Carolina, November 1982. "Microcomputers in Consumer Research," invited seminar, Virginia Polytechnic Institute, May 1983. "Knowledge and Consumer Information Processing," Distinguished Speaker Series, University of Florida, June 1983. "Microcomputers in Consumer Research," presented as invited faculty speaker, Doctoral Consortium, American Marketing Association, Ann Arbor, August 1983. "Expert Systems in Marketing," invited seminar, University of California, Los Angeles, February 1984. Chairperson of Special Topics Session, "Consumer Knowledge Structures," Association for Consumer Research, Washington, October 1984. "Monitoring Contingent Information Processing" (with John Payne and Eric Johnson), presented at Behavioral Decision Research in Management Workshop, Cornell University, June 1986. "Adaptive Decision Making" (with Eric Johnson), presented at Stellner

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Symposium on Cognitive Psychology in Marketing, University of Illinois, May 1987. 35. 36. 37. "Adaptivity in Decision Making" (with John Payne), presented at University of North Carolina, March 1988. Panelist on doctoral programs, GMAC/AACSB Minority Summer Institute, Ann Arbor, July 1990, July 1991. "Adaptivity in Decision Making", presented as invited faculty speaker, Doctoral Consortium, American Marketing Association, Gainesville, Florida, August 1990. "Constructive Processes in Decision Making," Wroe Alderson Distinguished Lecture, Wharton School, University of Pennsylvania, May 1991. "Effects of Feedback on Decision Strategies in Correlated Environments," presented at Wharton School, University of Pennsylvania, May 1991. Co-chair and co-organizer (with Wanda Wallace) of session "On Becoming Inhibited: A Different Metaphor for Consumer Cognitive Processing," Association for Consumer Research, Chicago, October 1991. "Constructive Choice Processes," Colloquium presented to the Center for Learning, Perception, and Cognition, University of Minnesota, April 1992. "Consumer Information Processing: What A Long, Strange Trip It's Been," P. D. Converse Award Address, University of Illinois at Urbana-Champaign, May 1992. "The Tin Man Gets a Heart: Decision Making and Emotion," presented as invited faculty speaker, Doctoral Consortium, American Marketing Association, Santa Clara University, August 1994. Panelist, session on "The Future of Research in Consumer Behavior," Doctoral Consortium, American Marketing Association, Wharton School, University of Pennsylvania, August 1995. "How Do Consumers Adapt?" presented as Invited faculty speaker, Doctoral Consortium, American Marketing Association, University of Colorado, August

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"Implications of a Constructive View of Consumer Choice," presented as invited faculty speaker, Doctoral Consortium, American Marketing Association, University of Cincinnati, August 1997.

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Panelist, plenary session on Strengthening Theoretical Foundations of Behavioral Decision Research, Boulder Behavioral Decision Theory Marketing Camp, University of Colorado, October 1997. Measuring Constructive Preferences, presented at the University of North Carolina, February 1998 (with John W. Payne). Overview of Consumer Decision Making, presented at Consumer Behavior and Decision Making, Workshop, University of Modena, Italy, June 1998. "Constructive Consumer Choice Processes," presented as invited faculty speaker, Doctoral Consortium, American Marketing Association, University of Southern California, August 1999. Emotion and Consumer Decision Making, Research Camp on Affect and Decision Making, Ohio State University, October 1999. Let Us Eat and Drink, For Tomorrow We Shall Die: Mortality Salience and Consumer Indulgence, Columbia University Marketing Camp, May 2003. Panelist, Plenary Session on Asking Theoretically Interesting Questions, Doctoral Consortium, American Marketing Association, University of Minnesota, June 2003. Where Do We Come From? What Are We? Where Are We Going? Plenary Address, 9th Annual Behavioral Decision Research in Management Conference, Durham, NC, April 2004. Decision Neuroscience and Context Effects in Decision Making, 6th Invitational Choice Conference, Estes Park, Colorado, June 2004. Let Us Eat and Drink, For Tomorrow We Shall Die: Effects of Mortality Salience and SelfEsteem on Self-Regulation in Consumer Choice, Duke Interdisciplinary Initiative

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in Social Psychology Brownbag, October 2004. 57. Biased but Efficient: Asymmetric Dominance and Coordination in Games, Distinguished Speaker, Decision Processes Seminar Series, Wharton School, University of Pennsylvania, March 2006. Panelist, Consumer Behavior, Doctoral Association, University of Maryland, July 2006. Consortium, American Marketing

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Major Events and Consumer Behavior, Distinguished Professors Luncheon, Duke University, March 2007. Chair and panelist, Session on Starting on the Career Path: Advisors and Students, Doctoral Consortium, American Marketing Association, Arizona State University, May 2007. What Were They Thinking? Unconscious Thought and Decision Making, Northwestern University Marketing Camp, September 2007. Boundary Conditions on Unconscious Thought in Complex Decision Making, Whitebox Behavioral Science Conference, Yale University, May 2008. What are the Roles of Intuitive and Analytical Processes in Choice and Judgment? Doctoral Consortium, American Marketing Association, University of Missouri, June 2008. Boundary Conditions on Unconscious Thought in Complex Decision Making, Vanderbilt University, November 2008. Boundary Conditions on Unconscious Thought in Complex Decision Making, University of Chicago, March 2009. Boundary Conditions on Unconscious Thought in Complex Decision Making, UCLA Marketing Camp, March 2009. Star Power: Celebrities, Identity, and Self-Brand Connections, Doctoral Consortium, American Marketing Association, Georgia State University, June

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2009. 68. Strategic Preferences for Expected Utility vs. Overall Probability of Winning in Risky Decision Making: Effects of Modes of Thought and Neural Evidence, Winter Marketing Camp, Katholieke Universiteit Leuven, Belgium, December 2009. Issues in Studying Decision Making and Emotion, Doctoral Consortium, American Marketing Association, Texas Christian University, June 2010. Panelist, Crafting a Manuscript, Doctoral Consortium, American Marketing Association, Texas Christian University, June 2010. Retirement, Scarcity of Life, and Prospective Temporal Judgments, Sheth Foundation Winter Marketing Camp, University of Pittsburgh, February 2011.

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Service to Scholarly Journals and Other Publications: 1. Review of textbooks: Goodyear, Dryden, West, Brooks/Cole, Kent, Addison-Wesley, Harper Collins, Oxford, Southwestern. 2. Editorial Service: Co-Editor, Journal of Consumer Research, 1981-1987 Editor, Monographs of the Journal of Consumer Research, 2002-2007 Associate Editor, Journal of Marketing Research, 2010 3. Membership on Editorial Boards: Journal of Consumer Research, 1973-1981, 1987-present; guest editor 2003, 2006, 2007, 2008, 2009, 2010 Journal of Marketing, 1978-1981 Journal of Marketing Research, 1988-1994; 2003-present; guest editor 2004, 2005, 2006, 2007, 2008, 2009, 2010 Journal of Behavioral Decision Making, 1990-2010 Journal of Consumer Psychology, 1991-present Advisory Committee to the Editor, 2010-present Journal of Public Policy and Marketing, 1995-1999 Monographs of the Journal of Consumer Research, 1997-2002 4. Reviewer Service to Scholarly Journals:

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Cognition

Management Science Journal of Business Research Journal of Consumer Policy Journal of Business Organizational Behavior and Human Decision Processes Marketing Science Memory and Cognition Journal of Consumer Affairs Journal of Applied Psychology Administrative Science Quarterly Journal of Management Studies Journal of Experimental Psychology: Applied Journal of Experimental Psychology: Learning, Memory, Psychological Science International Journal of Research in Marketing Reviewer Service for Conferences: American Marketing Association Proceedings, 1973, 1974, 1976, 1977, 1980, 1986, 1988 Association for Consumer Research Proceedings, 1975-present American Marketing Association Theory Conference, 1981

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Other Reviewer Service: National Science Foundation Proposals, 1978, 1979, 1982, 1987-2000 American Marketing Association Doctoral Dissertation Competition, 1978-present. American Marketing Association Doctoral Research Proposal Competition, 1979, 1980 Association for Consumer Research Doctoral Research Proposal Competition, 1980, 1981 National Institute of Mental Health Proposal, 1981 Australian Social Science Council Proposal, 1981 American Psychological Association Division 23 Doctoral Dissertation Competition, 1984 Social Sciences and Humanities, Research Council of Canada Proposal, 1986 Transportation Research Board, National Research Council, 1995, Research Foundation, Flanders (FWO), 2010 Research Council, Katholieke Universiteit Leuven, 2010

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Membership in Professional Associations and Scholarly Societies: 1. 2. 3. Institute of Management Sciences, 1967-present (INFORMS) Operations Research Society of America, 1968-present (INFORMS) Association for Consumer Research, 1970-present Director (Elected), 1976-1979 President (Elected), 1987-1988 Fellow in Consumer Behavior (Elected), 1991 Chair, Fellow in Consumer Behavior Award Committee, 1997 Program Committee, 1982, 1999, 2003 American Psychological Association Member, 1975-present Fellow (Elected), 1981-present Division 23, Affiliate Member, 1972-1977; Member, 1977Present American Marketing Association Program Chairman, Methodology Tract, Fall Conference, 1975 Chairman, Doctoral Dissertation Awards Competition, 1976-1977 Member, Inter-University Council on Marketing Education, 1977-1979 Harold H. Maynard Award, 1979 Co-organizer, AMA Doctoral Consortium, 1985 Paul D. Converse Award, 1992 AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award, 2000 Paul Green Award, 2010 Society for Judgment and Decision Making Member, 1987-2008 American Psychological Society Member, 1991-present Fellow, 1991-present

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Consulting to Governmental Agencies: 1. 2. 3. Consultant to model Neighborhood Program, County of Los Angeles, 1971. Consultant to US Court, Central District of California, 1973-1975. Consultant to Alcohol Safety Action Project, County of Los Angeles,

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1974-1975. 4. Consultant to project funded by the National Science Foundation (RANN), Amount, Type, and Order of Package Information Acquisition in Purchasing Decisions, Jacob Jacoby, Purdue, Principal Investigator, 1974-1975. Consultant to project funded by the National Science Foundation, Decision Making Processes Among Elderly Consumers, Tora Bikson, RAND Corporation, Principal Investigator, 1976-1978. Consultant to project funded by the National Science Foundation, Improving Consumer Decisions at the Point of Purchase, J. Edward Russo, University of Chicago, Principal Investigator, 1977-1980. Member of expert jury used to design product labels for National Bureau of Standards (Marketing Science Institute grant), 1977-1978. Consultant to grant studying warning labels on over-the-counter drugs funded by California Citizens' Action Group, Peter Wright, Stanford, Principal Investigator, 1978-1979. Comments solicited from Federal Trade Commission on proposed Trade Regulation Rule on Food Advertising, 1979. Member of Research Advisory Board, National Science Foundation Grant to Jacob Jacoby, New York University, 1980-1983. Consultant to grant on chemical labeling funded by EPA, Kip Viscusi and Wes Magat, Duke University, Principal Investigators, 1983-1984. Member of panel discussion on Consumer Use and Understanding of Nutrition Labels, Research Triangle Institute, March 1992.

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Grants and Contracts: 1. Helped to write proposal and served as Research Associate on proposal to Office of Naval Research, John Payne, Duke University, Principal Investigator. Funding period was from 1984-1987, for $229,849. Helped to write proposal and served as Research Associate on grant from Office of Naval Research, John Payne, Duke University, Principal Investigator. Funding period was from 1987-1990, for $396,121. Helped to generate proposal and served as consultant on grant from National Science Foundation, Eric Johnson, University of Pennsylvania,

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Principal Investigator. Funding period was from 1988-1990, for $105,555. 4. Co-principal investigator on grant on decision making under stress from National Science Foundation, John Payne, Duke University, Principal Investigator. Funding period is from 1994-1997, for $324,310. Helped to generate proposal and oversaw project activities for a grant "Faculty for the Future," prepared with the Office of External Affairs, Fuqua School of Business. Funding period is from 1995-1998, for $165,000, funded by the General Electric Foundation, with the goal of increasing minority participation in business PhD programs. Helped to generate proposal and will oversee project activities for a grant proposing a Strong Start Program as a part of the General Electric Fund Faculty for the Future Initiative. The goal is to increase minority participation in business PhD programs and minority presence on business school faculties. Funding period is from 1998-2007, for $300,000, by the General Electric Fund.

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Investigator on National Institutes of Aging grant, Neural Compensation and Economic Decision Making in Aging. Funding period is from 8/15/07 to 8/14/09, for $350,000. 8. Investigator on Duke Institute of Brain, Mind, Genes, and Behavior grant, Decisions Under Risk: From Phenotype to Mechanism. Funding period is from 7/1/2007 to 7/1/2008, for $125,000. Other Consulting or Professional Activities: 1. 2. Consultant to Budget Rent-a-Car, 1973-1974. Service as outside evaluator for promotion cases at other universities, 1975-76(4), 1976-77(2), 1977-78(5), 197980(4), 1980-81 (5), 1981-82 (5), 1982-83 (13), 1983-84 (7), 1984-85 (6), 1985-1986 (11), 1986-87 (12), 1987-88 (7), 1988-89 (15), 1989-90 (10), 1990-91 (3), 1991-1992 (5), 1992-1993 (13), 1993-1994 (6), 1994-1995 (6), 1995-1996 (7), 1996-1997 (10), 1997-98 (7), 1998-99 (4), 1999-2000 (5), 2000-2001 (10), 20012002-2003 (5), 2003-2004 (13), 2004-2005 (8), 2005-2006 (10), 2006-2007 (7), 2007-2008 (12), 2008-2009 (6), 2009-2010 (11), 2010-2011 (9).

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Faculty Associate, Management Analysis Center, Inc., 1977-1985. Consultant to University Extension, UCLA, 1978. Judge, Complete Campaigns Competition, American Advertising Federation "Best in the West" Competition, 1980. Consultant, Lawler, Felix, and Hall, 1980. Coordinator at UCLA for Alpha Mu Alpha Marketing Honorary Society, 1981-1982. Consultant, Burke Marketing Research 1984-1985. Consultant, Shook, Hardy & Bacon, 1985. Consultant, Hunton & Williams, 1985-86. Consultant, Lester Schwab Katz & Dwyer, 1987. Consultant, Wildman, Harrold, Allen & Dixon, 1987. Member of outside review panel, Quinquennial Review, Marketing Department, Wharton School, University of Pennsylvania, 1988. Consultant, Kane, Dalsimer, Sullivan, Kurucz, Levy, Eisele and Richard, 1989. Member, Advisory Committee for the GMAC-AACSB Minority Summer Institute, 1989-1993. Consultant, O3C.com, 1999. Member of external program review team, PhD Program, Marshall School of Business, University of Southern California, 2004 Member of Advisory Board, Center for Neuroeconomic Research, University of South Carolina.

Awards and Honors: 1. Winner, 1979 Harold H. Maynard Award for significant contribution to marketing theory and thought (See also Professional Journal Articles Published, No. 21). Elected as a Fellow of American Psychological Association,

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1981. 3. 4. 5. 6. 7. Duke University Scholar/Teacher of the Year, 1988. NCNB Faculty Award, Fuqua School of Business, 1988. Fellow, American Psychological Society, 1991. Elected as Fellow in Consumer Behavior, Association for Consumer Research, 1991 Recipient, Paul D. Converse Award for outstanding contributions to the theory or science of marketing, American Marketing Association, 1992. Recipient of Leo Melamed Prize for outstanding scholarship for Constructive Consumer Choice Processes, awarded by the editors of The Journal of Business for the most significant research by business school faculty other than the University of Chicago, 2000 (See also Professional Journal Articles Published, No. 48). Recipient, 2000 American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator Award for extensive and sustained contributions to marketing education and the discipline of marketing in general. Named one of highly cited researchers in Economics/Business, ISI Web of Science, 2003. Duke University Deans Award for Excellence in Mentoring, 2006. Distinguished Scientific Achievement Award, Society for Consumer Psychology, 2006. Distinguished Service Award, Journal of Consumer Research, 2008. Winner, 2010 Paul Green Award, Journal of Marketing Research (See also Professional Journal Articles Published, No. 63).

8.

9.

10. 11. 12. 13. 14.

PUBLICATIONS Books and Monographs:

22

1. 2. 3.

Bettman, J.R., 1979, An Information Processing Theory of Consumer Choice, Addison-Wesley. Payne, J.W., Bettman, J.R., and Johnson, E.J., 1993, The Adaptive Decision Maker, Cambridge University Press. Luce, M. F., Bettman, J. R., and Payne, J. W., 2001, Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice, Monographs of the Journal of Consumer Research.

Chapters in Books: 1. Bettman, J.R., 1974, "Decision Net Models of Buyer Information Processing and Choice: Findings, Problems, and Prospects," in Buyer/Consumer Information Processing, Hughes, G.D., and Ray, M.L. (Eds.), University of North Carolina Press, 59-74. Lutz, R.J., and J.R. Bettman, 1977, "Multiattribute Models in Marketing: A Bicentennial Review," in Foundations of Consumer and Industrial Buying Behavior, Woodside, A.G., Sheth, J.N., and Bennett, P.D. (Eds.), North Holland, 137-149. Reprinted in Consumer Behavior for Marketing Managers, Fenwick, I., and Quelch, J. (Eds.), Allyn and Bacon, Inc., 1984. 3. 4. Bettman, J.R., 1986, "Consumer Psychology," in Annual Review of Psychology, Vol. 37, 257-289. Bettman, J.R., Payne, J.W., and R. Staelin, 1987, "Guidelines for Designing an Effective Labeling System: Cognitive Considerations in Presenting Risk Information," in Learning About Risk, Viscusi, K., and Magat, W. (Eds.), Harvard University Press, 13-41 (see also Professional Journal Articles No. 26). Payne, J.W., Bettman, J.R., and E.J. Johnson, 1990, "The Adaptive Decision Maker: Effort and Accuracy in Choice," in Insights in Decision Making: A Tribute to Hillel J.Einhorn, Hogarth, R. M. (Ed.), University of Chicago Press, 129-153.

2.

5.

Reprinted in Research on Judgment and Decision Making: Currents, Connections, and Controversies, Goldstein, W. M., and Hogarth, R. M. (Eds.), Cambridge University Press, 1997. 6. Bettman, J.R., Johnson, E.J., and Payne, J.W., 1991, "Consumer Decision

23

Making," in Handbook of Consumer Behavior, Robertson, T.S., and Kassarjian, H.H, (Eds.), Prentice Hall, 50-84. 7. Payne, J. W., Bettman, J. R., and Johnson, E. J., 1992, "Behavioral Decision Research: A Constructive Processing Perspective," Annual Review of Psychology, Vol. 43, 87-131. Payne, J. W., Bettman, J. R., and Johnson, E. J., 1993, "The Use of Multiple Strategies in Judgment and Choice," in Individual and Group Decision Making, Castellan, N. J. (Ed.), Lawrence Erlbaum, 19-39. Johnson, E.J., Payne, J.W., and Bettman, J.R., 1993, "Adapting to Time Constraints," in Time Pressure and Stress in Human Judgment and Decision Making, Maule, J., and Svenson, O. (Eds.), Plenum, 103-116. Payne, J. W., Bettman, J. R., Johnson, E. J., and Luce, M. F., 1995, "An Information Processing Perspective on Choice," in The Psychology of Learning and Motivation, Vol. 32: Decision Making from a Cognitive Perspective, Busemeyer, J. R., Hastie, R., and Medin, D. (Eds.), Academic Press, 137-175. Payne, J. W., Bettman, J. R., and Luce, M. F., 1998, "Behavioral Decision An Overview," in Handbook of Perception and Cognition, Second Edition: Measurement, Judgment, and Decision Making, Birnbaum, M. (Ed.), Academic Press, 303-359. Luce, M. F., Payne, J. W., and Bettman, J. R., 2001, The Impact of Emotional Tradeoff Difficulty on Decision Behavior, in Weber, E., Baron, J, and G. Loomes (eds.), Conflict and Tradeoffs in Decision Making, 86-109. Payne, J. W., and Bettman, J. R., 1999, Preferential Choice and Adaptive Strategy Use, in Gigerenzer, G., and R. Selten (eds.), Bounded Rationality: The Adaptive Toolbox, MIT Press, 113-134. Escalas, J. E., and Bettman, J. R., 2000, Using Narratives to Discern Self-Identity Related Consumer Goals and Motivations, in Ratneswar, S., Mick, D., and Huffman, C. (eds.), The Why of Consumption, Routledge, 237-258. Luce, M. F., Bettman, J. R., and Payne, J. W., 2000, Minimizing Negative Emotion as a Decision Goal: Investigating Emotional Trade-off Difficulty, in Ratneswar, S., Mick, D., and Huffman, C. (eds.), The Why of Consumption, Routledge, 59-80. Bettman, J. R., Luce, M. F., and Payne, J. W., 2000, Consumer Decision Making: A Constructive Perspective, in Tedeschi, M. (ed.), Consumer Behavior and

8.

9.

10.

11. Research:

12.

13.

14.

15.

16.

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Decision Making, Universita degli Studi di Modena e Reggio Emilia, 1-42. 17. Luce, M. F., Payne, J. W., and Bettman, J. R., 2001, The Emotional Nature of Decision Trade-Offs, in Wharton on Making Decisions, Steve Hoch and Howard Kunreuther (eds.), 17-35. Payne, J. W., and Bettman, J. R., 2002, Choice Selection, in The Encyclopedia of Cognitive Science, Volume 1, Lynn Nadel (ed.), Nature Publishing Group, 500-504.

18.

Payne, J. W., and Bettman, J. R., 2004, Walking with the Scarecrow: The Information-Processing Approach to Decision Research, in Blackwell Handbook of Judgment and Decision Making, D. Koehler and N. Harvey (eds.), 110-132. 20. Bettman, J. R., Luce, M. F., and Payne, J. W., 2008, Consumer Decision Making: A Choice Goals Approach, in C. Haugtvedt, P. Herr, and F. Kardes (eds.), Handbook of Consumer Psychology, Lawrence Erlbaum, 589-610. Bond, S. D., Bettman, J. R., and Luce, M. F. (2009), Consumer Judgment from a DualSystems Perspective: Recent Evidence and Emerging Issues, in N. K. Malhotra (ed.) Review of Marketing Research, Vol. 5, Armonk, NY: M. E. Sharpe, 3-37. Escalas, J. E., and Bettman, J. R. (2009), Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning, in D. MacInnis, C. W. Park, and J. Priester (eds.), Handbook of Brand Relationships, Armonk, NY: M. E. Sharpe, 107-123.

19.

21.

22.

Professional Journal Articles: 1. Bettman, J.R., 1970, "Information Processing Models of Consumer Behavior," Journal of Marketing Research, 7, 370-376. Reprinted in Perspectives in Consumer Behavior (Second Edition), Kassarjian, H.H., and Robertson, T.S. (Eds.), Scott, Foresman and Company, 572-583, 1973. Reprinted in French as "Modelisation du Traitement de l'Information par l'Acheteur," in Encyclopedie du Marketing, Techniques Commerciales, Editions Techniques, 1976. 2. Bettman, J.R., 1971, "The Structure of Consumer Choice Processes," Journal of

25

Marketing Research, 8, 465-471. Reprinted in part in Consumer Behavior: A Cognitive Orientation, Markin, R., Macmillan Publishing Co., 517-520, 1974. 3. 4. Bettman, J.R., 1971, "Measuring Individuals' Priorities for National Goals: A Methodology and Empirical Example," Policy Sciences, 2, 373-390. Bettman, J.R., 1971, "A Graph Theory Approach to Comparing Consumer Information Processing Models," Management Science, 18, 4 (Part II), 114-128. Bettman, J.R., and Jones, J.M., 1972, "Formal Models of Consumer Behavior: A Conceptual Overview," The Journal of Business, 45, 544-562. Reprinted in Consumer Behavior for Marketing Managers, in Fenwick, I., and Quelch, J. (Eds.), Allyn and Bacon, Inc., 1984. 6. 7. 8. Bettman, J.R., 1973, "Perceived Price and Product Perceptual Variables," Journal of Marketing Research, 10, 100-102. Bettman, J.R., 1973, "Perceived Risk and Its Components: A Model and Empirical Test," Journal of Marketing Research, 10, 184-190. Bettman, J.R., and Nakanishi, M., 1973, "The Interrelationships Among Perceived Risk, Information, and the Acceptable Brand Set," Journal of Business Administration, 5, 37-49. Bettman, J.R., 1974, "Relationship of Information Processing Attitude Structures to Private Brand Purchasing Behavior," Journal of Applied Psychology, 59, 79-83. Bettman, J.R., 1974, "Toward a Statistics for Consumer Decision Net Models," Journal of Consumer Research, 1, 1, 71-80. Bettman, J.R., 1974, "A Threshold Model of Attribute Satisfaction Decisions," Journal of Consumer Research, 1, 2, 30-35. Nakanishi, M., and Bettman, J.R., 1974, "Attitude Models Revisited: An Individual Level Analysis," Journal of Consumer Research, 1, 3, 16-21. Bettman, J.R., Capon, N., and Lutz, R.J., 1975, "Cognitive Algebra in Multiattribute Attitude Models," Journal of Marketing Research, 12, 151-164.

5.

9.

10.

11.

12. 13.

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Finalist, 1980 William F. O'Dell Award for most outstanding article in 1975. 14. Bettman, J.R., Capon, N., and Lutz, R.J., 1975, "Multiattribute Measurement Models and Multiattribute Attitude Theory," Journal of Consumer Research, 1, 4, 1-15 (Published as lead article with commentaries). Bettman, J.R., 1975, "Information Integration in Consumer Risk Perception: A Comparison of Two Models of Component Conceptualization," Journal of Applied Psychology, 60, 381-385. Bettman, J.R., Capon N., and Lutz, R.J., 1975, "Information Processing in Attitude Formation and Change," Communication Research, 2, 267-278. Bettman, J.R., 1975, "Issues in Designing Environments," Journal of Consumer Research, 2, 169-177. Consumer Information

15.

16. 17.

Reprinted in Readings in Consumer Behavior: Individuals, Groups, and Organizations, Wallendorf, M., and Zaltman, G. (Eds.), John Wiley & Sons, 314-324, 1979. Reprinted in Perspectives in Consumer Behavior (3rd Edition), Kassarjian, H.H., and Robertson, T.S. (Eds.), Scott Foresman and Company, 86-96, 1981. 18. Bettman, J.R., and Kakkar, P., 1977, "Effects of Information Presentation Format on Consumer Information Acquisition Strategies," Journal of Consumer Research, 3, 233-240. Bettman, J.R., and Zins, M., 1977, "Constructive Processes in Consumer Choice," Journal of Consumer Research, 4, 75-85. Reprinted in Contemporary Perspectives in Consumer Research, Lutz, R.J. (Ed.), Kent Publishing, 105-124, 1981. Reprinted in Perspectives in Consumer Behavior, 4th Edition, Kassarjian, H. H., & Robertson, T.S. (Eds.), Prentice-Hall, 166-181, 1991. 20. 21. Bettman, J.R., Kassarjian, H.H., and Lutz, R.J., 1978, "Consumer Behavior," Review of Marketing, 1, 194-229. Bettman, J.R., 1979, "Memory Factors in Consumer Choice: A Review,"

19.

27

Journal of Marketing, 43, 37-53. This article is partly based on Chapter 6 of Book 1 listed above in Books Published. Winner, 1979 Harold H. Maynard Award for significant contribution to marketing theory and thought, American Marketing Association. Reprinted in Contemporary Perspectives in Consumer Research, Lutz, R.J. (Ed.), Kent Publishing, 124-153, 1981. Reprinted in Consumer Behavior for Marketing Managers, Fenwick, I., and Quelch, J. (Eds.), Allyn and Bacon, 1984. Summarized in French in Comportement du Consummateur: Prsentation de Textes Choisis, Derbaix, C., and Bre, J. (Eds.), Economica, 2000, 113-117. 22. Bettman, J.R., and Zins, M., 1979, "Information Format and Choice Task Effects in Consumer Decision-Making," Journal of Consumer Research, 6, 141-153. Burke, M., Belch, G., Lutz, R.J., and Bettman, J.R., 1979, "Affirmative Disclosure in Home Purchasing," Journal of Consumer Affairs, 13, 297310. This is a revised version of Report 2 listed below. Bettman, J.R., and Park, C.W., 1980, "Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis," Journal of Consumer Research, 7, 234248. Reprinted in Perspectives in Consumer Behavior, 4th Edition, Kassarjian, H.H., & Robertson, T.S. (Eds.), Prentice-Hall, 182-202, 1991. 25. Bettman, J.R., and Weitz, B.A., 1983, "Attributions in the Board Room: Causal Reasoning in Corporate Annual Reports," Administrative Science Quarterly, 28, 165-183 (lead article). Bettman, J.R., Payne, J.W., and Staelin, R., 1986, "Cognitive Considerations in Designing Effective Labels for Presenting Risk Information," Journal of Public Policy and Marketing, 5, 1-28 (lead article). Nominated for best article published in Volumes 1-5 of the journal, 1992. 27. Roedder John, D., Scott, C.A., and Bettman, J.R., 1986, "Sampling Data for

23.

24.

26.

28

Covariation Assessment: The Effect of Prior Beliefs on Search Patterns," Journal of Consumer Research, 13, 38-47. 28. Sujan, M., Bettman, J.R., and Sujan, H., 1986, "Effects of Consumer Expectations on Information Processing in Selling Encounters," Journal of Marketing Research, 23, 346-353. Bettman, J.R., Roedder John, D., and Scott, C.A., 1986, "Covariation Assessment by Consumers," Journal of Consumer Research, 13, 316-326. Bettman, J.R., and Sujan, M., 1987, "Research in Consumer Information Processing", Review of Marketing, 197-235. Bettman, J.R., and Sujan, M., 1987, "Effects of Framing on Evaluation of Comparable and Noncomparable Alternatives by Expert and Novice Consumers," Journal of Consumer Research, 14, 141-154 (lead article). Johnson, E.J., Payne, J.W., and Bettman, J.R., 1988, "Information Displays and Preference Reversals", Organizational Behavior and Human Decision Processes, 42, 1-21 (lead article). Sujan, H., Sujan, M., and Bettman, J.R., 1988, "Knowledge Structure Differences Between More Effective and Less Effective Salespeople," Journal of Marketing Research, 25, 81-86. Payne, J.W., Bettman, J.R., and Johnson, E.J., 1988, "Adaptive Strategy Selection in Decision Making", Journal of Experimental Psychology: Learning, Memory, and Cognition, 14, 534-552. Bettman, J.R., Creyer, E.H., Roedder John, D., and Scott, C.A., 1988, "Covariation Assessment in Rank Order Data," Journal of Behavioral Decision Making, 1, 239-254. Bettman, J.R., Johnson, E.J., and Payne, J.W., 1990, "A Componential Analysis of Cognitive Effort in Choice," Organizational Behavior and Human Decision Processes, 45, 111-139. Sujan, M., and Bettman, J.R., 1989, "The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research," Journal of Marketing Research, 26, 454-467. Reprinted in Readings on Market Driving Strategies: Towards a New

29. 30. 31.

32.

33.

34.

35.

36.

37.

Theory

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of Competitive Advantage, Carpenter, G. S., Glazer, R., and Nakamoto, K. (Eds.), Addison Wesley, 1997, 213-237. 38. Payne, J.W., Johnson, E.J., Bettman, J.R., and Coupey, E., 1990, "Understanding Contingent Choice: A Computer Simulation Approach," IEEE Transactions on Systems, Man, and Cybernetics, 20, 296-309 (lead article). Creyer, E.H., Bettman, J.R., & Payne, J.W., 1990 "The Impact of Accuracy and Effort Feedback and Goals on Adaptive Decision Behavior," Journal of Behavioral Decision Making, 3, 1-16 (lead article). Sujan, H., Sujan, M., and Bettman, J.R., 1991, "The Practical Know-How of Selling: Differences in Knowledge Content Between More Effective and Less Effective Performers," Marketing Letters, 2, 367-378. Baumgarter, H., Sujan, M., and Bettman, J. R., 1992, "Autobiographical Memories, Affect, and Consumer Information Processing," Journal of Consumer Psychology, 1, 53-82. Payne, J.W., Bettman, J.R., Coupey, E., and Johnson, E.J., 1992, "A Constructive Process View of Decision Making: Multiple Strategies in Judgment and Choice," Acta Psychologica, 80, 107-141. Bettman, J.R., Johnson, E.J., Luce, M.F., and Payne, J.W., 1993, "Correlation, Conflict, and Choice," Journal of Experimental Psychology: Learning, and Cognition, 19, 931-951.

39.

40.

41.

42.

43. Memory,

44. Sujan, M., Bettman, J. R., and Baumgartner, H., 1993, "Influencing Consumer Judgments via Autobiographical Memories: A Self-Referencing Perspective," Journal of Marketing Research, 30, 422-436. 45. Payne, J. W., and Bettman, J. R., 1994, "The Costs and Benefits of Alternative Measures of Search Behavior: Comments on Bockenholt and Hynan," Journal of Behavioral Decision Making, 7, 119-122. 46. Decision Payne, J. W., Bettman, J. R., and Luce, M. F., 1996, "When Time is Money: Behavior Under Opportunity-Cost Time Pressure," Organizational Behavior

30

and

Human Decision Processes, 66, 131-152 (lead article).

47. Luce, M. F., Bettman, J. R., and Payne, J. W., 1997, "Choice Processing in Emotionally Difficult Decisions," Journal of Experimental Psychology: Learning, Memory, and Cognition, 23, 384-405. 48. Choice Bettman, J. R., Luce, M. F., and Payne, J. W., 1998, "Constructive Consumer Processes," Journal of Consumer Research, 25, 187-217 (lead article). Reprinted in French in Recherche et Applications en Marketing, 15, 2, June 81-124. Summarized in French in Comportement du Consummateur: Prsentation de Textes Choisis, Derbaix, C., and Bre, J. (Eds.), Economica, 2000, 457-467. Reprinted in part in The Construction of Preference, Lichtenstein, S., and Slovic, P. (Eds.), Cambridge, 2006, pp. 323-341. Recipient of Leo Melamed Prize for outstanding scholarship, awarded by the editors of The Journal of Business for the most significant research by business school faculty other than the University of Chicago, 2000. Finalist, Best Article Award for 1998, Journal of Consumer Research, 2001. 49. Luce, M.F., Payne, J.W., and Bettman, J. R., 1999, "Emotional Trade-off Difficulty and Choice," Journal of Marketing Research, 36, 143-159 (lead article). Finalist, 2004 William F. O'Dell Award for most outstanding article in 1999. 50. Payne, J. W., Bettman, J. R., and Schkade, D. A., 1999, "Measuring Constructed Preferences: Towards a Building Code," Journal of Risk and Uncertainty, 19, 243-270. Reprinted in The Construction of Preference, Lichtenstein, S., and Slovic, P.

2000,

31

(Eds.), 51.

Cambridge, 2006, pp. 629-652. Luce, M. F., Bettman, J. R., and Payne, J. W., 2000, Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics, Marketing Letters , 11, 103-116 (lead article). Luce, M. F., Payne, J. W., and Bettman, J. R., 2000, Coping with Unfavorable Attribute Values in Choice, Organizational Behavior and Human Decision Processes, 81, 274-299. Escalas, J. E., and Bettman, J. R., 2003, You Are What They Eat: The Influence of Reference Groups on Consumers Connections to Brands, Journal of Consumer Psychology, 13, 339-348. Ferraro, R., Shiv, B., and Bettman, J. R., 2005, Let Us Eat and Drink, For Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice, Journal of Consumer Research, 32 (June), 65-75. Escalas, J. E., and Bettman, J. R., 2005, Self-Construal, Reference Groups, and Brand Meaning, Journal of Consumer Research, 32 (December), 378-389. Kawamata, M. S., and Bettman, J. R., 2005, Consumer Expectations Concerning Timing and Depth of the Next Deal, Psychology and Marketing, 22 (June), 457-472. Shiv, B., Bechara, A., Levin, I., Alba, J. W., Bettman, J. R., Dube, L., Isen, A., Mellers, B., Smidts, A., Grant, S. J., and McGraw, A. P., 2005, Decision Neuroscience, Marketing Letters, 16 (3/4), 375-386. Wood, S. L., and Bettman, J. R., 2007, Predicting Happiness: How Normative Feeling Rules Influence (and Even Reverse) Durability Bias, Journal of Consumer Psychology, 17(3), 188-201. Runner-up, Park Award for Outstanding Contribution to the Journal of Consumer Psychology

52. 53.

54.

55. 56. 57.

58.

59. 60.

Cavanaugh, L. A., Bettman, J. R., Luce, M. F., and Payne, J. W., 2007, Appraising the Appraisal-Tendency Framework, Journal of Consumer Psychology, 17 (3), 169-173. Zemack-Rugar, Y., Bettman, J. R., and Fitzsimons, G., 2007, The Effects of Nonconsciously Priming Emotion Concepts on Behavior, Journal of Personality and Social Psychology, 93 (6), 927-939. Tanner, R., Ferraro, R., Chartrand, T. L., Bettman, J. R., and van Baaren, R., 2008, Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences, Journal of Consumer Research, 34 (April), 754-766. Amaldoss, W., Bettman, J. R., and Payne, J. W., 2008, Biased but Efficient: An Analysis

61.

62.

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of Coordination Facilitated by Asymmetric Dominance, Marketing Science, 27 (September/October), 903-921. 63. Zauberman, G., Kim, B. Kyu, Malkoc, S. A., and Bettman, J. R., 2009, Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences, Journal of Marketing Research, 46 (August), 543-556. Winner, 2010 Paul Green Award, Journal of Marketing Research Selected by Emerald Management Reviews as one of top 50 articles in management in 2009 64. Bettman, J. R., Luce, M. F., and Payne, J. W., 2008, Preference Construction and Preference Stability: Putting the Pillow to Rest, Journal of Consumer Psychology, 18 (3), 170-174. Ferraro, R., Bettman, J. R., and Chartrand, T. L., 2009, The Power of Strangers: The Effect of Incidental Consumer-Brand Encounters on Brand Choice, Journal of Consumer Research, 35 (5), 729-741. Honorable mention, Ferber Award for best article based on a doctoral dissertation, Journal of Consumer Research. 66. Payne, J. W., Samper, A., Bettman, J. R., and Luce, M. F., 2008, Boundary Conditions on Unconscious Thought in Complex Decision Making, Psychological Science, 19 (November), 1117-1122. To be reprinted in Managerial Decision Making, Don A. Moore (ed.), Edward Elgar. 67. Yoon, C., Gonzalez, R., and Bettman, J. R., 2009, Using fMRI to Inform Marketing Research: Challenges and Opportunities, Journal of Marketing Research, 46 (February), 17-19. Venkataraman, V., Payne, J. W., Bettman, J. R., Luce, M. F., and Huettel, S. A., 2009, Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making, Neuron, 62 (May 28), 593-602. Malkoc, S., Zauberman, G., and Bettman, J. R., 2010, Unstuck from the Concrete: Carryover Effects of Abstract Mindsets in Intertemporal Preferences, Organizational Behavior and Human Decision Processes, 113 (2), 112-126. Cavanaugh, L. A., Cutright, K. M., Luce, M. F., and Bettman, J. R., forthcoming, Hope, Pride, and Processing During Optimal and Nonoptimal Times of Day, Emotion. Ferraro, R., Escalas, J. E., and Bettman, J. R., 2011,Our Possessions, Our Selves: Domains of Self-Worth and the Possession-Self Link, Journal of Consumer Psychology, 21 (2).

65.

68.

69.

70. 71.

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Conference Proceedings Published 1. Bettman, J.R., 1971, "Methods for Analyzing Consumer Information Processing Models," in Proceedings of the Second Annual Conference of the Association for Consumer Research, Gardner, D. (Ed.), 197-207. Bettman, J.R., 1972, "Perceived Risk: A Measurement Methodology and Preliminary Findings," in Proceedings of the Third Annual Conference of the Association for Consumer Research, Venkatesan, M. (Ed.), 394-403. Bettman, J.R., and Andrews, R.B., 1972, "Social Marketing and Consumers' Preferences for Social Consumption," in Proceedings of the Third Annual Conference of the Association for Consumer Research, Venkatesan, M. (Ed.), 679-688. Bettman, J.R., 1974, "To Add Importance or Not to Add Importance: That is the Question," in Advances in Consumer Research, Volume I, Ward, S., and Wright, P. (Eds.), 291-301. Weddle, D.E., and Bettman, J.R., 1974, "Marketing Underground: Investigation of Fishbein's Behavioral Intention Model," in Advances in Consumer Research, Volume I, Ward, S., and Wright, P. (Eds.), 301-318. An

2.

3.

4.

5.

6.

Bettman, J.R., Capon, N., and Lutz, R.J., 1975, "A Multimethod Approach to Validating Multiattribute Attitude Models," in Advances in Consumer Research, Volume II, Schlinger, M.J. (Ed.), 357-374. Bettman, J.R., and Jacoby, J., 1976, "Patterns of Processing in Consumer Information Acquisition," in Advances in Consumer Research, Volume III, Anderson, B.B. (Ed.), 315-320. Bettman, J.R., 1977, "Data Collection and Analysis Approaches for studying Consumer Information Processing," in Advances in Consumer Research, Volume IV, Perreault, W. (Ed.), 342-348. Arch, D.C., Bettman, J.R., and Kakkar, P., 1978, "Subjects' Information Processing in Information Display Board Studies," in Advances in Consumer Research, Volume V, Hunt, H.K. (Ed.), 555-560. Bettman, J.R., and Kakkar, P., 1978, "Methods for Implementing Consumer Choices and Product Class Experience," in Research Frontiers in Marketing: Dialogues and Directions, Proceedings of the Fall Conference,

7.

8.

9.

10.

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American Marketing Association, Jain, S.C. (Ed.), 198-201. This is a revised and shortened version of Working Paper 2 below. 11. Bettman, J.R., 1979, "Issues in Research on Consumer Choice," in Advances in Consumer Research, Volume 6, Wilkie, W.L. (Ed.), 214-217. Bettman, J.R., 1978, "Consumer Information Acquisition and Search Strategies," in The Effect of Information on Consumer and Market Behavior, Mitchell, A.A. (Ed.), 35-48. This paper is based on Chapter 5 of Book 1 listed above in Books Published. Bettman, J.R., and Park, C.W., 1980, "Implications of a Constructive View of Choice for Analysis of Protocol Data: A Coding Scheme for Elements of Choice Processes," in Advances in Consumer Research, Volume 7, Olson, J.C. (Ed.), 148-153. Bettman, J.R., 1982, "A Functional Analysis of the Role of Overall Evaluation of Alternatives in Choice Processes," in Advances in Consumer Research, Volume 9, Mitchell, A. (Ed.), 87-93. Bettman, J.R., Roedder John, D., and Scott, C.A., 1984, "Consumers' Assessment of Covariation," in Advances in Consumer Research, Volume 11, Kinnear, T. (Ed.), 466-471. Bettman, J.R., 1988, "Processes of Adaptivity in Decision Making," in Advances in Consumer Research, Volume 15, Houston, M. (Ed.), 1-4. Bettman, J.R., 1993, "The Decision Maker Who Came In from the Cold," in Advances in Consumer Research, Volume 20, McAlister, L., & Rothschild, M. (Eds.), 7-11. Bettman, J. R., 1995, "Consumer Information Processing: What a Long, Trip It's Been," in Proceedings from the 13th Paul D. Converse Symposium, American Marketing Association, Sudharshan, D., & Monroe, K. (Eds.), 38-47. Bettman, J. R., Johnson, E. J., and Payne, J. W., 1995, "A Perspective on Computers to Monitor Information Acquisition," in Advances in Consumer

12.

13.

14.

15.

16.

17.

18. Strange

Using

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Research, Volume 22,

Kardes, F., & Sujan, M. (Eds.), 49-51.

20. Sujan, M., Sujan, H., Bettman, J. R., and Verhallen, T., 1999, Sources of Consumers Stress and Their Coping Strategies, in European Advances in Consumer Research, Volume 4, DuBois, B., Lowrey, T., Shrum, L. J., & and Vanhuele, M. (Eds.), 182-187. Reports: 1. Andrews, R.B., Davis, L.E., Bettman, J.R., Granit, R., and Siler, K.F., Methodologies for the Evaluation and Improvement of Emergency Medical Services Systems, Volume I (July 1975) and II (August 1975). Final Report for Contract No. NHTSA-FH-11-6849, US Department of Transportation. Bettman, J.R., Capon, N., Lutz, R.J., Burke, M., and Belch, G.E., Affirmative Disclosure in Home Purchasing, Occasional Paper No. 14, Housing, Real Estate, and Urban Land Studies Program, Graduate School of Management, UCLA, January 1978.

2.

Unpublished Working Papers: 1. Bettman, J.R., "Applying a New Methodological Approach to a Problem of Information Processing Model Validation," Western Management Science Institute Working Paper 152, October 1969. Bettman, J.R., and Kakkar, P., "Consumer Information Processing Mechanisms and Product Class Experience," Working Paper Series, Center for Marketing Studies, UCLA, Paper 44, July 1976. Bettman, J.R., Scott, C.A., Weitz, B.A., and Lutz, R., "Perceptions of Corporate Performance: Empirical Test of an Attribution-Based Framework," Working Paper Series, Center for Marketing Studies, UCLA, Paper 71, March 1979. Bettman, J.R., and Park, C.W., "Description and Examples of a Protocol Coding Scheme for Elements of Choice Processes," Working Paper Series, Center for Marketing Studies, UCLA, Paper 76, August 1979. Johnson, E.J., Payne, J.W., Schkade, D., and Bettman, J.R., "Monitoring Information Acquisitions and Decisions: A Process Tracing Methodology for Decision Research," 1992.

2.

3.

4.

5.

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6. 7.

Wijnen, K., Bettman, J. R., and Huber, J., Gone But Not Forgotten: The Role of Unacceptable Options in Decision Making, February 2006. Cavanaugh, L. A., Bettman, J. R., and Luce, M. F., Feeling Good and Doing Better: Specific Positive Emotions Differentially Broaden and Affect Distinct Types of Prosocial Consumption, June 2010, under revision. Escalas, J. E., and Bettman, J. R., Connecting with Celebrities: Celebrity Endorsement, Brand Meaning, and Self-Brand Connections, December 2009, under revision. Kim, B. Kyu, Zauberman, G., and Bettman, J. R., Seeing Time with the Minds Eye: Space-Time Interdependence in Consumer Intertemporal Decisions, August 2010, under revision. Zemack-Rugar, Y., Bettman, J. R., and Fitzsimons, G. J., Negative Emotions and SelfControl Behavior: The Mediating Role of Emotion-Regulation Cognitions, March 2010, under revision. Cutright, K. M., Bettman, J. R., and Fitzsimons, G. J., Putting Brands in their Place: How the Need for Control Keeps Brands Contained, June 2010, under revision. Kim, B. K., Zauberman, G., and Bettman, J. R., The Impact of Perceived Temporal Scarcity of Life on Temporal Distance Judgments, January 2011, working paper.

8. 9.

10.

11. 12.

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