A STUDY ON

ADVERTISING AND INNOVATION

AT AP TOURISM AND DEVELOPMENT CORPORATION LTD PROJECT REPORT BY

B.THIRUPATHI (110-07-149)
Submitted for the partial fulfillment of the requirement for the award
Of

MASTER OF BUSINESS ADMINISTRATION

Under the Guidance of Mr.N.SUBRAMANYAM

ST.JOHNS INSTITUTE OF SCIENCE & TECHNOLOGY

(Affiliated to Osmania University) HYDERABAD (2007-2009)

CERTIFICATE
This is to certify that the Project Report titled ADVERTISING AND INNOVATION submitted in partial fulfillment for the award of MASTER OF BUSINESS ADMINISTRATION and was carried out by B. THIRUPATHI under my guidance. This has not been submitted to any other University or Institution for the award of any degree / diploma / certificate.

Name of the Supervisor

Signature of the Supervisor

Date:

DECLARATION
I hereby declare that this project report entitled ,ADVERTISING AND INNOVATION is my original work down under the guidance of

N.SUBRAMANYAM (Marketing faculty), ST.JOHNS INSTITUTE OF SCIENCE & TECHNOLOGY,and it has not been submitted to any other university /organization for the award of any degree / diploma / certificate any time before .

Name: B.THIRUPATHI

Date:

Signature of the Student

Acknowledgement

I feel its a great privilege to get the opportunity to take up this project work on ADVERTISING AND INNOVATION AT AP TOURISM AND DEVELOPMENT CORPORATION LTD

It is my proud privilege to thank MR .N.SUBRAMANYAM (Faculty of Marketing) for his encouragement and constant co-operation, immense support and suggestions in enhancing the quality of the report. I would like to express my sincere gratitude and heartfelt thank to my guide Mr.K.Sandeep Reddy and Y.Satish Reddy (HR manager) for his guidance and encouragement at all stages of my work. I extend my sincere thanks to all my friends and relatives for their valuable help and suggestions. My special thanks to my family, for constant encouragement, guidance and support in completion of project work. Finally I thank all those who co-operated me in every aspect, as demanded by the circumstances during the completion of the project work.

B.THIRUPATHI

ABSTRACT

CONTENTS
Chapter - 1: INDUSTRY PROFILE Chapter 2: PRODUCT DESIGN INTRODUCTION SCOPE OF THE STUDY REVIEW OF LITERATURE OBJECTIVES OF THE STUDY LIMITATIONS OF THE STUDY RESEARCH METHODOLOGY Chapter 3: DATA ANALYSIS AND INTERPRETATION Chapter 4: SUMMARY AND CONCLUSIONS Chapter 5: QUESTIONNAIRE & BIOBLIOGRAPHY 56- 58

CHAPTER- 1 Industry Profile

CHAPTER 2 PROJECT DESIGN

CHAPTER 3 DATA ANALYSIS AND INTERPRETATION

Chapter 4 SUMMARY AND CONCLUSIONS

Chapter 5 QUESTIONNAIRE & BIBLIOGRAPHY