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INDEX
Sr. No.
1 2 3 4 5 6 7 8 9 10

Particular
General information Production Department Marketing Department Financial Department Personnel Department SWOT Analysis Future Plan Conclusion Suggestions Bibliography

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INDEX
Sr. No.
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Particular
History of the industry Company Profile Organization Chart Location of the industry Achievements Objectives of Business

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HISTORY OF THE INDUSTRY


The history of the any company is very important. This company ARJUN CEMENT Pvt. Ltd. was established in the year 2005. Today this industry becomes very famous because of the hard work of the industries members. The contribution of the workers is very high for the development of the industry. Mr. CHANDUBHAI BHANDERI was the chairman of the ARJUN CEMENT Pvt. Ltd. ARJUN CEMENT Pvt. Ltd. was established for manufacturing Cement. Now, the business of the company is running very smoothly and successfully.

COMPANY PROFILE
Name :: - ARJUN CEMENT Pvt. Ltd. 8-BNational Highway, Opp. Vandheshwar Temple, Hadamtala, Taluka Kotda Sangani Dist.: Rajkot NIDHI CEMENT Pvt. Ltd. Hadamtala G.I.D.C., Taluka Kotda Sangani (02827) 270566 nidhi_cement@yahoo.com NIDHI CEMENT Mr. Dineshbhai Bhanderi Mr. Jagdishbhai Bhanderi Mr J. P. Patel Small Scale industry 2005 April to March State Bank of India A. D. Vyas & Co.

Area of Location

Register Office Telephone E-mail Brand Name Name of Partners

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Size of Unit Establishment Year Accounting Year Bankers Auditors

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ORGANIZATION STRUCTURE
The organization structure is given below of the company.

Director

General Manger

Production Management

Personnel Management

Finance Management

Marketing Management

FORM OF AN ORGANIZATION
Form of any big organization is very important. ARJUN CEMENT Pvt. Ltd. is a private limited company. According to companies act 1956, they follow all the rules and regulation of the companies act. ARJUN CEMENT Pvt. Ltd. is a very big industrial company. It is located at; 8-B National Highway HADAMTALA is spread in approximately 2 Acer. This is the carpet area of industry. The investment of the company behind land and machinery is more than 1.5 crore. It is a very big organization.

LOCATION OF THE INDUSTRY


When the new industrial unit is to be established, one major decision has to be taken. That is the location of the industry. There are many factors which affecting the location of the industry such as Technical Factors, Economic Factors and Other Factors etc. Generally, the location of the company should be very easiest in which the industry can get necessary things very easily. HADAMTALA is a very good location for the establishment, any company because it is situated at the end of the city JUNAGADH therefore industry can be reduced the transportation cost, employees can be defend easily and when industry has a need of Raw Material, Raw Materials are available very easily. Therefore, the company or industry is situated there.

OBJECTIVES OF BUSINESS
Generally, the main object of a business to get more and more profit. All the business activities are running with the main object of profit but profit is not only the object of any business. There are many objects such as to contribution in the development of the country, Social responsibility etc. ARJUN CEMENT Pvt. Ltd. main objectives are given below: To earn Medium Profit. To provide social facilities. Elimination of customers problems. Continuous improvement through reduction of Rejection and Rework. Contribution in the development of the country.

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INDEX
Sr. No. 1 2 3 4 5 6 7 Particulars Introduction Organization Chart Main Products Raw Materials Production Process Store Department Production Capacity Page No. 14 15 16 16 17 18 18

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INTRODUCTION
Production department is a department which is concerned with the production activity. Production is a term, which is synonymous with manufacturing, transforming, processing, fabrication etc. It is a process where in materials are converted into finished goods. These goods are either consumed by the consumers or are used by other factories or industries for further processing. Generally, production process will start when the raw materials are available in the industry and production process stopped when finished product being prepared. Thus, in short planning for production is the main activity of the production department.

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ORGANIZATION CHART
Partners

Head of department

Staff

Workers

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MAIN PRODUCTS
The main product of the company is O.P.C. (ordinary Portland cement) like 43 grad, 53 grad

RAW MATERIALS
The production process is generally based on various raw materials. Raw materials are very important for the product. For the production department, only find out the source of raw materials and after getting raw materials, production process will start. This company produced cement therefore they have need many raw materials which are generally available in the market. Products various raw materials such as Lime stone, Clay, Coke-breeze, silica, Iron dust, Gypsum.

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PRODUCTION PROCESS
The production process of the company is very fast and smooth. Production process start with mining and end with packing production process given be low. Mining

Crusher

Raw mill

Sialo

Pre-Heater kiln

Cooler

Cement mill

Packing All the kind of the process is to be done inside of the factory location.

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STORE DEPARTMENT
The company produced many Cement bag everyday. It is a very important that company having different store department which is very big and where the Cement bag can be stored. The capacity of the store department is 1500 to 2000 Cement bag to store. Also they are store different kinds of raw material which are used for making Cement.

PRODUCTION CAPACITY
The company produced many Cement bag in every day. The company, produced minimum 500 to 600 Cement bag everyday in Boom period, but in depression period, they produced minimum 700 to 1000 Cement bag every day. The highest 1500 Cement bag produced in one day. The annual production of the company is more than 2,05,000 Cement bag The company will be tried to produce more and more to Cement bag everyday.

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Index
Sr. No. 1 2 3 4 5 Particulars Introduction Organization Chart Pricing Policy Advertising, competitors Page No. 21 22 23 24 25

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INTRODUCTION
Marketing is social and managerial process by which individual and groups obtain what they need and what through creating, offering and exchanging product of value with others. Marketing is a comprehensive term. The selling of any company is depend on marketing Through marketing, company got profit. There are different system of marketing. Some small scale industry doing marketing through advertisement in Newspaper, Pamphlets, Magazines etc. The big unit or organization doing marketing through advertisement in TV set. Today, marketing is being done by computer. In marketing process, producer and customers are very important. Marketing is possible only when sellers and customers are available in the MARKET

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ORGANIZATION CHART
Partners

Head of market

Sales manager

Dealer

Customers

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PRICING POLICY
The prices of the product are depend upon the expenses which is made for making product. The expenses such as the cost of raw material, cost of over heads, factory overheads, administrative overheads, selling and distribution overheads, margin of profit etc. The company decide the price after counting these all above expenses. The cement bag per Rs. 150 or Rs 155 The period of credit sales is for 30 days and if the payment is not paid up to due date, other delivery will be stopped.

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ADVERTISING
In this modern time, advertising is very important for increasing the sales of the product of the company or industry. Advertising is the best tool for increasing sales. Big company spent lots of Rupees for good Advertising. ARJUN Cement Pvt. Ltd. The main method of advertising is Wall Paintings, Paper Media, Pamphlets, Metal Board, Magazines etc. In all the advertisements the brand ARJUN highlighted.

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COMPETITORS
Today, competition increases very fastly in any business. Competition is very important for the development of the economy and country. The company has to find new and new product to continue in the market. There are lots of competitors in the market for cement. Therefore, company tries their level best to face the all competitors. They are as under. Kisha n cement Pyramid Cement

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INDEX
Sr. No. 1 2 3 4 5 6 7 8 Particulars Introduction Capital Structure Financial Planning Profit Trend Fixed Assets Working Capital Account Investment and Depreciation Page No. 28 29 30 31 31 32 33 33

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INTRODUCTION
Finance management is that management activity which is concerned with the planning and controlling of the firms financial resources in modern business. The finance is the blood of business economy. Finance department is very important in any company. We include capital, fixed assets, working capital etc, in finance. Finance is that administrative area in an organization which related with the arrangement of cash and credit so that organization may have the means to carry out its objective as satisfactorily as possible. Finance department plays a very important role in the development and growth of Business. If you have money and you management, it properly you will make more money. This means management of finance is necessary for all.

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CAPITAL STRUCTURE
Capital is the blood of any company or organization. All business activities are run with the help of capital. The capital structure of the company is given Particulars Amount Reserve and Surplus = 1.0 Crore + Unsecured Loans = 0.5 Crore + Bank Loan = 0.3 Crore Total 1.8 Crore The 12% Interest given on the unsecured loan.

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FINANCIAL PLANNING
Every company having financial planning for the future. Financial planning is decided in the meeting of directors. Various Financial Planning such as availability of fund. The basic purpose of financial planning are to make sure that adequate funds are raised at the minimum cost and that they are used wisely. It should be seen that finance is neither excess nor inadequate. In financial planning, they do not think investment in other place.

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PROFIT TREND
Profit is the main aim or goal of any company. All business activities are running with the main object of earning profit.

FIXED ASSETS
There are different types of fixed assets in any company. Different types of fixed assets such as Plant & Machinery, Electric Fittings, Furniture and Fixtures, Factory Building, Vehicles etc.

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WORKING CAPITAL
On account of very good network of sales, the company does not face any difficulties in managing working capital. The information of working capital is given below: Current Assets Current Liabilities Net Working Capital 1.0 Crore 0.3 Crore 1.3 Crore

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ACCOUNT
According to companies acts 1956, public ltd. company and private ltd. company must prepare the account of the financial year. Thence, the company has been prepared the account. For preparing account, they follow the double entry mercantile system. This is the modern method of preparing account. The account is prepared in computer. Mr. A. D. Vyas is the auditor.

INVESTMENT AND DEPRECIATION


Investment: Investment means to invest money in any place. Depreciation: Generally, in the initial stage company does not count depreciation on the fixed assets. Then, they count depreciation on fixed assets.

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INDEX OF PERSONNEL DEPARTMENT


Sr. No. 1 2 3 4 5 6 Particulars Introduction Training Infrastructure Facilities Time Keeping System The Number of Workers The System of Selection Employees Page No. 36 37 37 38 38 39

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INTRODUCTION
Personnel Management is the planning, organizing, directing, controlling of procurement, development compensation, integration and malignance of people of the purpose of contribution to organization, individual and social goals. Flippo: Principles of Personnel management. Personnel management is the direction and co-ordination of human relations in the business organization, there by obtaining maximum production with minimum of physical and mantle efforts, stress and strain of the individual worker and group of workers and without sacrificing the genius well being of the employees. Incentives to the workers is very important if the company wants to get more and more help of workers.

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TRAINING
There are many workers work in the company. Some of them are skilled and some of them are unskilled. Thence, company has to give them special training, practical knowledge etc. Training is necessary to know about the working conditions and techniques of the company. In this company, no special training sessions are held. The one month training period during the recruitment process. This is because the production process does not require any such technology, which is frequently changing.

INFRASTRUCTURE FACILITIES
Workers and Employees are very important for any big organization. The business is continue in the market because of the working of workers and employees. Therefore, companies give various facilities to the workers such as Medical, Houses etc. NIDHI Cement Pvt. Ltd. provides various Infrastructure facilities to the workers such as provident fund, gratuity, holidays, medical services etc. Also, they give 20% Bonus to the workers every year. Sometimes, they also provide insurance facility. They do not facilitate housing services.

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TIME KEEPING SYSTEM


The whole time of day, of the duties of workers is given below: Time: Shift I 8:00 AM to 12:00 AM is the working time. 12:00 AM to 2:00 AM is the lunch time. Shift II 2:00 AM to 8:00 AM is again the working time.

THE NUMBER OF WORKERS


NIDHI Cement Pvt. Ltd. is a small company. The total staff of the company is approximately 30 members including manager, employees, workers etc. They have no any ladies workers.

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THE SYSTEM OF SELECTION OF EMPLOYEES


The system of selection of employees is very important thing. Some in cottage industry, we can see that workers and employees are not qualified as much as small scale industries. Some industries, select the employees or workers in experience basis, while some industries select on qualified basis. This company selects the workers both on qualified basis and experience basis. It means that both qualification and experience involve in worker or employees.

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SWOT Analysis
If you do not know where you are going, you can take any road. This famous quote epitomizes the attitude of people and their lack of planning. It is primarily because of lack of strategic direction. As a result it is hard to look at the actions and determine where you are and where you want to go. This is where SWOT analysis plays an important role. SWOT is an acronym for Strength, Weaknesses, Opportunities and Threats. SWOT analysis is universally accepted as an effective method of identifying your strengths and weaknesses, and examining the opportunities and threats you face. It is a process in which you can gather and assess, in an orderly manner, information that will become the basis of your development plans. STREAGTH: It is one thing to discern attractive opportunities and another to have the competencies to succeed in these opportunities. Each business needs to evaluate its internal strength and weaknesses periodically. Best Quality at Low Price: The major or the biggest strength of NIDHI Cement is to available a law price comparatively other local Cement

WEAKNESSES: The business does not have to correct all the its weaknesses nor should it gloat about all its strengths. No Advertisement: The advertisement is the best salesman for any business. Every organization has to make advertisement to aware the people about their products. But NIDHI Cement does not make advertisement on the part of wide circulation. Uncertainty of Labours: Cement Industry is based on labour work mostly. In NIDHI Cement, labours are not available on regular base.

OPPORTUNITIES: It is an area of buyers need in which company can perform profitability. The companys success probability depends on whether its business strengths not only match the key success requirements for operating in the target market but also exceed those of its competitors. Company should have to expand its production capacity. It has to make good quality product and has to fight the branded products like J. K. Laxmi, Ambuja, Hathi, Ultratech, etc.

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THREATS: It is challenge posed by an unfavorable trend or development that would lead in the absence of defensive marketing action to deterioration in sales or profit. Generally for any of the industries, its competitors are the biggest threat. So for NIDHI Cement, Major, Everest, Nilkanth are the major threat at local level.

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FUTURE PLAN The company is looking for introduce new technology and reduce man power for more production. The company is to plan to enter into medium scale industry. The company wants to capture more and more local as well as national market.

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CONCLUSION
I think that I had got a golden opportunity to visited. NIDHI Cement Pvt. Ltd. I got a whole information regarding production, personnel, financial and marketing. During my study, I marked that the company is best in management, in working in providing facilities to the workers etc. I have come to the conclusion that this company has an efficient in production process and marketing. It possesses proper finance. Thence, this company has a many scope for expansion and development. The product of this company is very good in quality. The Brand Name is NIDHI Cement Customer would like to purchase product of Company. The staff is interested to improve the product as per changing and environment.

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SUGGESTIONS
After visiting the company, I think that company is well and efficient there is nothing as such which I can suggest to the company. But, I also want to tell something to the company that the company making Cement but they used old technology, thence, their profit reduces. New business units used new technology, therefore if company uses new modern technology, they making more profit. I know that now, they are made profit but they increase in them if they use modern technology. Today, company is in developing stage in the use of modern technology. So, this is one the views from my point of view, which I hope may be taken positively and will not be misunderstood.

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BIBLIOGRAPHY
MARKETING MANAGEMENT BY: PHILIP KOTLER BY: J. C. GANDHI & BY: S. A. SHERLEKAR PERSONNEL MANAGEMENT BY: C. B. MEMORIA PRODUCTION MANAGEMENT BY: CHHYNAWALA FINANCE MANAGEMENT BY: KINGS WEBSITE www.cementindustires.com

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