Professional Documents
Culture Documents
Welcome
to Danone
July 2011 Corporate Internal Communications Inside Pack v.2
Sincerely,
Franck Riboud
Chairman and CEO of Danone
Content
Content
1. Who is Danone?
Our mission and strategic axes People Health Nature For all Danones history Our business and products My CBU
2. Our Values
Openness Enthusiasm Humanism Proximity
Who is
Our mission and strategic axes
o o o o People Health Nature For all
Danone?
Who is Danone?
Growth cannot be an end in itself, but a tool which, far from impairing the quality of life, enhances it.
Antoine Riboud Danone founder
Danone dares to be different and the result is a food company like no other. Every Danoner contributes to this success.
Danone is a people-focused place to work, learn and share ideas. Our employees, Danoners, come from a variety of countries and cultures, and their creativity, talent and enthusiasm fuel the companys growth.
The key to Danones evolving success story is our unique business vision: financial and social performance is inseparable.
We are actively exploring new business models that will enable us to bring affordable nutrition and economic growth to the developing world. Imagine a world where people have optimal health and can succeed on their own terms. With your help, were working to make it happen!
Our first goal is leadership in our market food with a focus on nutrition and health for all our business lines.
Bernard Hours,
Co-Chief Operating Officer
For Danone, health through food means healthy products, and that in turn means healthy animals and farming methods[] Everything is interrelated.
Emmanuel Faber,
Co-Chief Operating Officer
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People
2010 was a year of transformation for the People focus area: the many projects begun in 2009 as part of the 2009-2011 Human Resources strategic plan were widely implemented, resulting in a significant impact on Danones employees and ecosystem. The HR plan aims to boost Danones growth and cultivate a unique culture in which individuals, teams and partners can grow and make a difference for the purpose of nurturing the groups mission. The Danone Human Resources policy holds a central position in the group development, establishing a new relationship between the company and its 100,995 employees, based on dialogue, which gives meaning to work on an everyday basis and offers a real competitive advantage. Danone is innovative in terms of HR, basing its policy on 3 priority actions:
1. Continuing and deepening social dialogue 2. Developing efficiency and feeding growth by encouraging autonomy 3. Stimulating innovative projects for society and creating the right conditions for employee involvement
People
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5.
Focus on
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Health
The origins of Danone are rooted in the awareness that food and nutrition are key to building and sustaining health and well-being for allfrom birth through old age. We act on that conviction by seeking to bring health through food to as many people as possible. This aim is broken down into two strategic priorities and is based on an approach very specific to Danone:
1. A unique line of products providing consumers with the health benefits they need throughout their lives
Health
Products meeting the needs of a large proportion of the local population Products meeting special dietary needs and whose nutritional profile is specifically tailored to consumer needs (especially by adding essential nutrients) Products providing appropriate functional benefits for consumers with specific physiological and metabolic conditions
2. Promoting products responsibly and providing information and education to encourage healthy behaviors
Providing reliable and clear product information to help consumers make informed food choices Conducting responsible marketing practices, especially for the most vulnerable consumers, such as children Setting up product information services and healthy eating educational programs, and promoting physical exercise
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Focus on
Mission: to improve scientific knowledge showing the link between food, nutrition and health
Operating in 19 countries, this world network of independent non-profit organizations (charities or foundations depending on the country) has the mission of improving scientific knowledge showing the link between food, nutrition and health.
The Danone Institutes work in three fields of activity: Supporting research with grants, research prizes, etc. Informing and training health professionals on subjects linked to food, encouraging the sharing of knowledge Participation, through information and education actions directed at the general public, to the improvement of the diet of local populations Their work has no commercial aim; it is under the responsibility of an independent multi-discipline scientific committee that brings together locally scientific experts who are well known in the fields of medicine, nutrition and social sciences.
Since the creation of Danone Institutes, over 900 research projects have been supported, representing a total amount of over 16 million Euros.
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Nature
There is only one planet Earth! This idea is the foundation of the groups dual economic and social project that has made nature part of Danones DNA since 1972. Since the nineties Danone has regularly quantified and made official its environmental commitments; in 2000 another step was taken with ambitious objectives in terms of the reduction of water and energy consumption and of the weight of packaging materials. These objectives were reached in 2008. From that date, Danones Nature strategy took on a new dimension with the commitment to reduce the groups carbon footprint by 30% by 2012. Environmental policy is now organized around five pillars. The central pillar is the fight against climate change, symbolized by the reduction of CO2 emissions. This ambition is supplemented by the other four pillars: Working on packaging, Promoting sustainable agriculture, Protecting water resources and Preserving biodiversity. The participation of hundreds of Danone employees helped rapidly spread good environmental practices, which has brought about effective reductions and commitment even faster. All CBUs General Managers and corporate directors now have a carbon footprint reduction goal as part of their bonus determination.
Nature
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Mission: to provide carbon credits with high social intensity by seeking the best balance between the value generated for local communities and the value of carbon credits returned to investors.
Danone is leading the Livelihoods initiative, an unprecedented investment fund open to other companies, so as to concentrate a portion of investments devoted to carbon offsetting over to restoring ecosystems, which are crucial to the worlds future food supply. Livelihoods enjoys all the know-how gained through the Danone Fund for Nature, which yields its place to this new initiative. The Livelihoods Fund, officially unveiled in July 4th and 5th 2011, is the culmination of a long series of initiatives on Danones part in protecting and restoring natural ecosystems. This fund was born of the original notion that outside investors should be sought to join the group in its work to have greater, more effective, and longer-lasting impact. Livelihoods seeks to merge carbon offset efforts with ecosystem restoration programmes, while creating social value wherever these actions are undertaken. Livelihoods covers two of the five strategic orientations established by the group to protect Nature: fighting climate change, preserving and restoring biodiversity.
The purpose of Livelihoods is now to generate more partnerships with NGOs to conduct programs with high potential for environmental, economic and social development.
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For all
This strategic priority is central to Danone's mission of bringing health though food to as many people as possible, especially to low-income groups in developing countries. In pursuit of this mission, Danone defined several priorities and began deploying the four dimensions of the New Danone strategy in 2009. Consequently, the group must adapt to a variety of local nutritional and economic situations, and in many cases has to invent new models to make products affordable. The aim of the For all strategy, defined in late 2008, is to increase the number of consumers from 700 million in 2008 to one billion by 2012 (consumers buying one Danone product at least once a month). Three strategic priorities have been identified to allow Danone to achieve this goal:
1. Increasing the number of consumers reached at different levels of the pyramid 2. Continuing the groups geographic expansion 3. Creating new models to reach Base of Pyramid (BOP) consumers
For all
Danone endeavors to sell products that offer something extra on a nutritional level and fit into local consumer habits whilst taking account of the economic position of the populations targeted.
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Focus on
danone.communities
Mission: to reduce poverty and malnutrition in the poorest countries by supporting the creation of businesses
The plan for the danone.communities investment Fund was born from an encounter in 2005 between Franck Riboud and Muhammad Yunus, winner of the Nobel Peace Prize 2006. With this investment Fund, Danone states its desire to go further in the field of social innovation. danone.communities has the aim of reducing poverty and malnutrition in the poorest countries by supporting the creation of businesses. These must be lasting, focus on social objectives and coherent with Danones mission of bringing health through food to as many people as possible. The priority objective is always to assist with the development of local populations through the creation of lasting economic activity achieving the greatest social impact. The objectives of the Fund are particularly to encourage projects that: Improve the health of the most vulnerable populations with relevant products or by means of access to drinking water Create employment locally Preserve the environment Are economically viable
Since the creation of danone.communities, the team has already accompanied and financed 5 projects that impact over 500,000 people worldwide.
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DANONES HISTORY
From the beginning, Danone has been a unique company if you like innovation, youre in the right place!
The merger of BSN and Gervais Danone in 1973 brought together two ambitious companies, creating a powerful unity that was destined for success. BSN, founded in 1966 as a glass-making and packaging company, experienced dynamic growth under the leadership of Antoine Riboud, CEO. In the early 1970s, BSN recognized promising growth opportunity in the food sector and began strategic acquisitions to secure a stronghold in this market. In 1972, Antoine Riboud had an opportune meeting with Daniel Carasso, founder of Danone. Daniel was growing the innovative yoghurt business that his father, Isaac Carasso, began in 1919. The men shared a similar vision to build a global company with clear health-through-food positioning. When the two companies merged in 1973, the result was the birth of a food company like no other. A recap of our companys history unfolds in the timeline below. But new chapters in our success story are being written every day, thanks to Danones leadership, our commitment to our mission and values, and the efforts of all Danoners.
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Danone has been my lifes passion. I have always been convinced of the health benefits of yoghurt.
Daniel Carasso, Pioneer of Danone in France
Corporate responsibility does not end at the factory gate or at the office door. The jobs that a business creates are central to the lives of employees and the energy and raw materials that we consume change the shape of our planet. Public opinion is there to remind us of our responsibility in todays industrial world.
Antoine Riboud, founder of Groupe Danone
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DANONES TIMELINE:
A STRATEGY OF PERPETUAL MOTION AND INNOVATION
A milestone year for BSN, that impacts its future. Antoine Riboud meets Daniel Carasso, then CEO of Gervais Danone. There is a positive synergy between the two companies and the two men begin discussions of how to make Gervais Danone a worldwide brand.
Antoine Riboud establishes and directs BSN, a French glass and packaging company. Over the next 10 years, this dynamic, fast growing company will become Groupe Danone, only food group to focus totally on health.
1919
1966
1972
1929
Daniel Carasso launched Danone in France.
1970
In the early 1970s, BSN shifts its strategic focus from containers to food and acquires Evian, Kronenbourg and Bldina.
1973
BSN and Gervais Danone merge to become Europes leading food company. Antoine Riboud is CEO.
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A series of acquisitions reinforce BSNGervais Danones leadership position, including entry into the European biscuit market. The dynamic, fast-growing company will later become Groupe Danone.
Antoine Riboud passes the leadership to his son Franck. Under Franck Ribouds leadership, Danone begins a strategic restructuring process that makes the company grow by acquisition and capture new marketshare.
The company refocuses on health-through-food and acquires the Dutch company Royal Numico. The biscuit line is sold. For 2008, Danone is restructured into four business lines Fresh Dairy Products, Waters, Baby Nutrition, and Medical Nutrition.
1986
1996
2007
1994
BSN is re-named Groupe Danone and has a new logo.
1997
Danone has three main business lines: Fresh Dairy Products, biscuits and cereal products, and beverages.
2010
Reflecting the growth strategy, Danone successfully closed the deal of the joint venture with Unimilk on December 1st 2010, making Russia the largest single national market.
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Our People around the world enjoy Danones products and our brands are household names in over 120 countries.
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ABOUT DANONE
Our company is large and on an energetic growth path. We remain strongly focused on our core mission. This exclusive focus on health is reflected in the four key areas of our business: Fresh Dairy Products, Waters, Baby Nutrition and Medical Nutrition.
People around the world enjoy Danones products and our brands are household names in over 120 countries. The recipe for our brands success is healthy nutrients, quality and pleasing taste. Activia, Actimel, Petit Gervais / Danonino and Taillefine / Vitalinea are top sellers in our popular range of
Fresh
Dairy Products,
6.5% in 2010.
Waters
sales totaled 20 billion liters in 2010 and accounted for 17% of our consolidated turnover.
Baby Nutrition, one of our new divisions, accounted for 20% of our sales in 2010.
Sales of our Medical Nutrition products topped 1.05 billion Euros in this high-growth market sector.
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+6.9% sales growth highlights the positive growth potential for our success strategy to be 100%
focused on healthy food and strongly committed to social and environmental responsibilities.
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OUR WATERS DIVISION No.2 on the packaged water market, enjoys strong sales growth in emerging markets (Indonesia, Mexico, Argentina) while the environment remains steady in mature economies, where France and German are top performers.
BABY NUTRITION No.2 worldwide experienced a +8.9% like-for-like change rate in 2010. All regions reported growth, with China, Indonesia and the United Kingdom still the main contributors. The milks category continued to deliver double-digit growth, while weaning foods saw a slight rise in the fourth quarter reflecting good performances in France, Poland and Russia.
OUR MEDICAL NUTRITION line is No.1 in Europe and has achieved good results in all regions, with Western Europe and new geographies contributing equally. All product categories gained ground, with paediatrics and the gastro-intestinal allergy range again showing above-average growth.
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Danone Values
Leading in Danone
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LEADING IN DANONE is a mindset to take action in order to solve problems or to make something move foward.
DANONE WAY FUNDAMENTALS explain how Danone, as a company, with Danoners support, does responsible and sustainable business with all its stakeholders.
BUSINESS CONDUCT POLICY provide a clear list of company and Danoners commitments, indicating what they can do or not while doing business.
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Our
Values
Our Values
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Danone is a global company and our diversity is a powerful asset. As a community of Danoners we are united by strong and clearly stated values.
Danone Values express our unique business vision and ethics. The history of these values reflects our companys commitment to open communication and working together.
Danone has a unique identity that others cannot imitate and is rooted in its own distinctive values.
They were developed with input from fellow Danoners about what key values should drive our company. The result of this collaboration was four Danone Values that are a respected and integral part of our daily activities.
These values guide our decision-making as well as our professional outlook. They protect and nourish what is truly special about Danones culture.
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Openness
Curiosity:
is
Characterizes an attitude of awareness and looking ahead, of being attuned to others, refusing to accept preconceived ideas and models, and imagination. Symbolizes our sense of vitality and energy, quickly responding to situations with flexibility and adaptability.
Agility:
Dialogue: Our management style is informal, favors active listening and open discussion. We encourage debate and accept conflicting views.
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Enthusiasm means
Boldness:
Free to think and act independently, we take intelligent risks and explore different new paths. We can confidently overcome failure.
Passion: Synonymous with conviction, a drive to convince and lead, the pleasure of work, the ability to surpass oneself and achieve excellence. Appetite for challenge: Characterized by the optimistic, enthusiastic and almost physical desire to grow and take the lead.
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Humanism is a sense of
Sharing: Being real to ourselves and others creates dialogue, transparency and teamwork. Responsibility: We pay careful attention to the safety of people and products, as well as nature and society. Respect for others: We are sensitive to cultural differences, treat everyone with equal respect, and support the development of our business partners.
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Proximity
requires
Accessibility:
straightforward.
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Leadership Style
Committed Open Doer Empowering
Our
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DANONES LEADERSHIP STYLE IS UNIQUE and is nourished by our mission and our values - this sets us apart from competitors. We are agile, fast moving and smart - questioning traditional solutions and responding to opportunity with fresh ideas and winning strategies.
HOW WE LEAD IMPACTS OUR MISSION, VALUES, AND HOW WE WORK TOGETHER. Leadership is not only for management. By taking ownership of the principles in this pack and putting them into action in your daily work, you will become a leader too. Leadership is a way of being that we encourage in all Danoners - a common glue that helps us to work and grow together.
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A good leader has a clear, positive mindset that guides his or her actions.
The Danone Leadership CODE describes four qualities that can enable all of us to develop our leadership abilities. The CODE is also part of our corporate DNA - these practical guidelines help us to put ideas into action, to be committed to progress, feel empowered, and to build positive relationships.
Each CODE guideline is like the link of a chain individually strong and when combined, the result is a powerful unity. It is our collective strength as Danoners!
Danone Leaders are COMMITTED to an ambitious future OPEN to learn & share with others DOERS who deliver results fast through EMPOWERING & growing people
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Committed
Inspire & be the vision
o Build and share an ambitious future o Create a sense of purpose for team & colleagues, connected with our mission o Lead by example: I say what I do, I do what I say. Translate the values into daily behaviors
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Open
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Doer
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Empowered
to energize and develop people
Engage and align teams
o Leverage the power of the team, mobilize towards common goals and collective performance o Empower people through involvement, delegation and trust o Give regular, honest & constructive feed-back, based on accurate individual assessment
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The Danone
July 2011 Corporate Internal of doing business The Danone WayCommunications Inside Pack v.2
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HUMAN RIGHTS
These fundamentals explain how we work with a sense of equality and with careful attention to our health and safety.
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1. DEDICATED TO DIVERSITY
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HUMAN RELATIONS
In this section youll find our commitment to open dialogue with labor unions, fair working hours and pay, and your right to ongoing training.
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There are formal training programs to help developing your professional skills and to acquire new ones. You can also benefit from everyday learning opportunities, like networking and discussing ideas and experiences with colleagues. Danone is the right place to grow! It is in our best interest to actively pursue all opportunities to learn.
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ENVIRONMENT
This overview describes how we are reducing CO2 emissions and environmental hazards in our business activity. We also protect nature by minimizing the environmental impact on the supply / production of the raw materials used to make our products.
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CONSUMERS
These fundamentals explain why nutritional value, quality and safety of our products is a serious commitment for all Danoners.
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GOVERNANCE
Learn more about our commitment to ethical and transparent business policies, corporate social responsibility, and how we develop sustainable growth in the local communities where we do business.
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It is important for all of us to be totally committed to these guidelines. They are the common success factor that unites all Danoners and motivates us to work, share and learn together. To have a complete understanding of these fundamentals, please read the full version of the Danone Way Fundamentals in the Appendix to this book.
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Danone
July 2011 Corporate Internal Communications Inside Pack v.2 Danone Business Conduct Policy 61
Danone developed the Business Conduct Policy (BCP) to provide a clear framework of our company commitments. They also affirm our commitment to the Danone Way Fundamentals to respect all Danoners, nature, the consumer, our suppliers and the local communities where we work. They are consistent withthe Universal Declaration of Human Rights and the international conventions of the International Labour Organisation (ILO). The Business Conduct Policy also contains a set of guidelines that all Danoners need to follow. These commitments unite us, regardless of where we work in Danones worldwide operations. Good rules make good sense when we know what is expected from us, we can work together in an efficient and transparent way. The following sections offer a simplified overview of Danones Business Conduct Policy. You will find an overview of Danones commitments as a company, followed by Business Conduct Policy that is especially important for employees. Please take the time to read and understand these guidelines.
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TO CONSUMERS
Danone bases its success on the quality of its products and customer satisfaction. In each country that Danone operates in, it complies with regulations issued by health authorities. Each Danone facility is required to have the adequate quality structures and tools to ensure correct monitoring of production and compliance with food safety obligations.
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TO SHAREHOLDERS
Danone is fully transparent in its business activities shareholders regularly receive information and we fully comply with stock market regulations and the principles of corporate governance. Our accounts reflect a precise, fair and accurate way of reporting all of the transactions carried out.
Every company has established suitable internal control procedures to ensure operational efficiency and reliability of financial information.
TO COMPETITORS
Danone supports open competition and all Danoners are expected to comply with our laws regarding competition. No agreement or arrangement can be made that aims at reducing free competition.
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Danone acts as a responsible company in the countries where we operate, complying with all local rules and regulations. Our goal is to ensure long-term development. As a company, honesty is our top priority all Danoners must reject any form of corruption. It is strictly forbidden to grant direct or indirect payments or hidden benefits to clients, suppliers or the representatives of public authorities or, to any interested third party. Accepting payments or benefits from third parties that have a business relationship with Danone is absolutely forbidden.
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The BCP are a mutual commitment. It is our companys responsibility to provide a working environment that adheres to all regulations, is safe, respectful and promotes the professional development of employees. In return, all Danoners need to follow this Business Conduct Policy in their daily work.
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Danone has communication rules that need to be followed when any Danoner is expressing his/herself in the name of their company or of Danone, especially if speaking to journalists. These rules are available at your HR or Communication department.
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Confidentiality is a top priority and every Danoner needs to protect and ensure protection of registered trademarks, patents and copyrights.
Confidentiality is a top priority and every Danoner needs to protect our intellectual property (registered trademarks, patents and copyrights), of all the projects and know-how of any kind at Danone, and any confidential information.
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No one is permitted to disclose confidential information about decisions, plans and budgets, unpublished results, remunerations, sales forecasts, new products, industrial processes, research programs and acquisition or divestiture projects, etc:
To third parties outside of Danone To other employees of Danone, except if he/she is certain that sharing this information is strictly necessary for the execution of his/her mission
This obligation continues to be in effect for every employee even after he/she no longer works at Danone.
Every Danoner needs to use Danone resources and the companys assets in an appropriate and balanced way, avoiding improper or excessive use. We use what is provided to us in order to properly do our job, while safeguarding the interests of Danone and complying with all applicable rules.
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Everyone working at Danone is required to follow the principles that are explained in this document. If you have any questions, or wish to see the full version of the Business Conduct Policy, please contact your Team Leader or Human Resources.
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There are three confidential ways to make a report using Dialert: 1. Website address: www.dialert.eu Use this access code: Good4ALL 2. Dedicated fax number: + 33 1 44 35 23 23 3. Letter sent to: DANONE DIALert 15 rue du Helder, F- 75439 PARIS Cedex 09 - France
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For more information, ask your Team Leader or Human Resources department
Your HR department
surname name telephone
address www.danone.com CBU website.
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Notes:
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