Sembian Balasubramanian

User Experience & Training Project Manager

Experience Summary
With a Masters Degree in Visual Communication Design and certified professional in Adobe Creative Suite Products, I have more than 13 years of overall professional experience in developing, managing and delivering training and web user experiences content to a varied audience I am PMP certified with good standing and more than 9 Years of project management experience handling both Web and eLearning. Experience in managing projects and teams and involved in developing eLearning multimedia content and Web and mobile usability with valuable experience working with international clients like.

GlaxoSmithKline, USA Northwest Airlines Inc. USA Cognizant Technology Solutions, USA United Health Group, USA Ameriprise Financials, USA Ford Motor Company, Japan ElementK, USA MetLife Insurance, USA Citibank,USA GM Supply Power Training, USA Autodesk, USA Pentamedia, INDIA Neilson Media Research, USA

Page 1 of 21

Dated: 16 September 2011

 American Express, USA Providian, USA As part of my roles and responsibilities, Gathering detailed end-user product requirements with primary focus on workplace tasks, usability metrics, feature and function set details Managing teams and projects both at domestic and offshore and responsible for project tracking, monitoring delivery, implementation and productivity of Training development team and identifying specific knowledge and skill gaps Developed creative courseware and training specializing in designing and developing training interactions interactive simulations, games and eLearning content shells with LMS communication standards. Interaction design applying cognitive principles to learnability, utility, efficiency, memorability, errors, and satisfaction; interface function partitioning; minimal-control-types approach; design for localization; paper prototype function and usability exploration; heuristic reviews and walk-throughs. Established and maintained metrics for evaluating the effectiveness of all training & development programs and generating status reports and presenting the same to Managers and Business partners communicating Project status, Project plan, Resource Status and Defect Analysis for projects. Maintain a Learning Management System for the scheduling, tracking, and delivery of all internal and external training programs Created test plan and test strategy and executed test cases/reports for Integration and system testing for training content. Establish and maintain project performance metrics for evaluating the effectiveness of all training programs; ensure that training initiatives comply with all regulatory requirements, and are in alignment with overall business goals and strategies Working closely with instructional designers and other courseware development team members to design and create e-learning content. Working with software development team to design and create Flash-based software Application Components for embedding in Enterprise applications. Develop rapid prototypes using Flash to demonstrate the user interface options and usability improvement for training content, websites, and web applications.

Page 2 of 21

Dated: 16 September 2011

Academic Qualifications Masters Degree in Fine Arts M.F.A (Visual Communication and Design), Madras University, INDIA 2 Years Bachelors Degree in Science B.Sc (Visual Communication and Design), Faculty of Engineering ,Madras University, INDIA 4 Years Diploma Masters Diploma in Software Engineering, Aptech Computer Education - 3 Years Advanced Multimedia Development, Pentafour Software 3 Months Advanced Internet Programming, Future Focus InfoTech 6 Months

Certifications & Awards PMP ( PMI Credential ) Project Management Professional, PMI ID - 1282490 Adobe Certified Professional Flash MX 2004 Developer, ID - ADB142163 Adobe Certified Expert in Photoshop CS2, ID - ADB142163 EEDO (Outstart) ForceTen- Best Custom Content Award Contributed towards the development of custom simulations User Experience Seminars Attended a 3-Day Seminar on The Science and Art of Effective Web Design Conducted By the Human Factors International. Actively involved in the EasyFront Cognizants Usability Methodology Event.

Page 3 of 21

Dated: 16 September 2011

Page 4 of 21

Dated: 16 September 2011

Technical Skills Operating Systems Project Management Learning Management Systems Design Tools Adobe Web Application Development Tools Video Production Programming Methodologies Languages Databases 3D Tools Tools and Utilities Rapid eLearning Development Tools Windows Vista , Windows XP, NT, 2000, 98, 95, Unix, MAC OS X (10.5) Microsoft Project 2007, Estimation and Scheduling Plateau 5.8 ( Learning and Admin Functions) , Outstart Forceten LCMS, and Learnwell LMS Adobe Photoshop CS4 / Extended, Illustrator CS4, Acrobat Professional 9.0, Flash CS4 Professional, Dreamweaver CS4 Flash CS4/CS3 Professional with Action Script 3.0/ 2.0, Backend Integration with ASP and Java, Adobe Flex 3 & Actionscript 3.0 RIA and Component Development, Adobe AIR Application development Sorenson Squeeze 5 Video Conversion and Delivery, Adobe Premiere Pro CS4, Adobe Encore CS4, Adobe After Effects CS4, Custom Video Player Development in Flash. Object Oriented Programming, Object Oriented Design Patterns ( MVC ) Action Script 2.0 / 3.0 with Database Interactions, JavaScript, VBScript Microsoft Access, SQL Server. Autodesk 3d Studio Max Modelling Microsoft Visio 2007 and Adobe Director MX Authoring, Microsoft Office 2007 with Advanced Reporting Skills. Adobe Captivate 4 with Advanced Flash Widget Programming, Articulate 2009, Advanced Skinning

Page 5 of 21

Dated: 16 September 2011

Collaboration Tools WebEx, Microsoft Live Meeting, Adobe Acrobat Connect Pro.

Page 6 of 21

Dated: 16 September 2011

Work Experience Project Manager Web Design & eLearning Development

GlaxoSmithKline, USA February 2009 to Till Date

Assistant Project Manager Web Design & eLearning Development

Delta / Northwest Airlines Inc, USA June 2004 to Feb 2009 (4 Years and 9 Months)

Cognizant Technology Solutions www.cognizant.com

July2002 to Till Date (7 Years and 2 Months)

Project Coordinator - Usability and Training Development

ElementK - Satyam Infoway Pvt. Ltd.
Oct 2001 - June 2002 (9 Months)

Senior Usability Specialist

Kumaran Systems Pvt. Ltd.
Jul 2000 - Sep 2001 (1 Year and 3 Months)

Web Designer / Flash Designer

Goldwire Communications Pvt. Ltd. www.goldwire.com
Jan 2000 - June 2000 (6 Months)

Multimedia Developer
Pentafour Softwares Pvt Ltd.
Nov 1998 - Dec 1999 (1 Year and 2 months)

Web Designer / Developer

Future Focus InfoTech Pvt. Ltd www.focusinfotech.com
Nov 1997 - Oct 1998 (1 Year)

Senior Faculty / Course Coordinator

Pitmans Computech
Aug 1996 - Oct 1997 (1 Year and 2 Months)

Detailed Project Experience

Page 7 of 21

Dated: 16 September 2011

Project manager Cognizant Technology Solutions, USA GlaxoSmithKline Duration Technology Role Feb 2009 to Till Date Microsoft Project 2007 / Visio 2007 / Adobe Photoshop CS4, Dreamweaver CS4, Captivate 4, Aritculate studio Flash CS4,

Project Manager leading the content remediation project : o Stakeholder Analysis including consolidating and balancing the requirements. o Gathering and understanding interface design & project requirements. o Prepare and develop branding strategy for the eLearning Multimedia / web design. o Creating Work breakdown structure and estimating activities o o o o o o o o o Creating Network Diagram identifying and Managing project risks Leading a Offshore design and development team. Mentoring Design Team and preparing training materials. Interacting with Stake holders and business managers to gather project requirements. Preparing project plan and design documentations Create project performance documents for tracking and monitoring the project and present date to the top management on a weekly basis. Study the web application requirements and the target audience. Performing Quality Planning and Quality Assurance activities Develop multimedia presentations explaining the project processes

Assistant Project Manager / Flash Developer & Visual Designer Cognizant Technology Solutions , USA - Northwest Airlines Inc, USA Technology Flash CS3 ,Action Script 2.0 / 3.0, XML with J2EE, ASP Integration, Developing AICC Compliant Multimedia Content and Applications for Plateau 5.8 -Learning Management Server, Photoshop CS2, Illustrator CS2 , Dreamweaver MX / 2004

Page 8 of 21

Dated: 16 September 2011

o
Role

o o o o

o o
o

o o o

o
o

o o
o

Work Assignments, Quality Deliveries, Organizational Audits and Coordination among the peers and between onsite and offshore. Client Interaction and requirement gathering with extensive communication with Instructional designers and Subject matter Experts.. Analyze, Estimate and propose solutions to various business and technical needs. Requirement Analysis and Estimation of eLearning Simulations and Rich Internet Application Actively Managed Projects in coordinating Offshore Team of 2 to 7 Members and responsible for Deliverable and Quality of all the Projects. Managed a Media Development Project for COMPASS delivering more than 1000 Graphics in a Period of just 3 Months and was responsible for the Quality completion of the project. Generated and presented status reports communicating project status, resource status and defect analysis and Project Learnings. Presented to the entire eLearning team during Monthly creative meetings on the project success factors and project features and Learnings Created a re-usable Actionscript based Flash Application Framework using MVC and Object Oriented Design. Developed a MVC Based Flash Content shell named Foo 2 using Actionscript framework and currently 250+ courses are deployed in the content shell. Created and designed user Interface for a Flash Based Real time Service Oriented J2EE Application. Created and maintained Assessment Engine Shell for NWA Pilot group in Flash CS3 / AS2.0 and Integrating with ASP / SQL Server Database / Learning Management Server ( Plateau 5.8) for tracking Pilots progress of various fleets of northwest Airlines Creating a Code Zero Web Based Interactive Game for Mac/PC Based Systems for the Pilots to Experience Turbulence with various levels of Interaction and was responsible in design. Managed & Development and Implementation of the Game. Creating Technical Simulations with Smart Graphics developed in Flash and Creating Custom Components in Flash. Design and Develop Creative Multimedia Learning Objects for Several Training domain groups and AICC, SCORM 2004, SCORM 1.2 Complaints. Create GUI and branding for the Interactive Learning content. Developed more than 55 different 3D Flash Interactions for In-flight Aircraft Door Emergency Operations. Developed Embedded Dynamic Interactive Flash Components and implemented an efficient workflow for better eLearning content development model. Creating Event Brochures using Indesign CS3 and acrobat Professional

Received written appreciation from the client for the Design and Development of Interactive learning content and managing the Offshore resources

Page 9 of 21

Dated: 16 September 2011

Element K Sify Elearning Duration Technology Role

o

Oct 2001 to June 2002 Director 7.2, Photoshop 6, Dreamweaver 4, Flash MX Managed & Developed Online courses for ElementK.com Gathering Requirements and Course assets from Elementk.com Analyze and discuss the project plan and effort estimations Prepare design document and project plan. Manage a team of 6 to 10 Multimedia resources Develop actual courseware simulations and other standard ElementK learning objects Creating Application training for products. Develop and test Special courses with 508 Specifications and element Quality standards. Integrating the courseware with ElementK Standard tools and techniques. Uploading the courseware to ElementK Server for QA and productions Constant communication and status updates given to ElementK Development Team, USA Received written appreciation from ElementK for the Design and Development of Courseware on a given time frame and delivering error Free courses to ElementK.com

o o
o

o o
o

o o o

Port Of Entry Management System (POEMS) Ford Motor Company, Japan

Page 10 of 21

Dated: 16 September 2011

Duration Technology Role

June 2003 April 2004 Flash MX 2004 Professional with Action Scripting 2.0, XML, J2EE, EVC++, Photoshop CS, Illustrator CS , Dreamweaver MX / 2004 Designed and deployed a Web application for POEMS. Study the web application requirement o Evaluating design decisions o o o o o o
o

Create Rapid Prototypes of the Web Application Interface Choosing Appropriate Typefaces for the Application Create GUI for the web application. Create illustrations of models for web application. Prepare Web Style Guide for the Application Developed Flash Animations. Developed Embedded Dynamic Interactive Flash Components compatible for Desktop PC and Mobile Devices. Developed Application Components for the Pocket PC Device and Integrated with EVC++ Application for Bi-directional Communication between EVC++ and Flash Applications. Publish on a Web Server. Managed a Team of 3 Members Monitoring and reporting project status to Team Leads. Creating Training for the Web Application using

o o o o

Page 11 of 21

Dated: 16 September 2011

Page 12 of 21

Dated: 16 September 2011

Yardelligent Yard Management System Duration Technology April 2003 to June 2003 Photoshop CS, Flash MX / 2004, Dreamweaver MX / 2004

Page 13 of 21

Dated: 16 September 2011

Role

Flash designer/ developer responsible for: o Gathering and understanding interface design requirements. o o
o

Prepare and develop branding strategy for the web application / design. Preparing project plan and design documentations Design the logo for yardelligent product Study the web application requirements and the target audience. Create GUI for the web page Explore new features of flash and develop prototypes for the application modules for the yardelligent application Develop multimedia presentation for promoting the yardelligent product

o
o

o o

Page 14 of 21

Dated: 16 September 2011

Page 15 of 21

Dated: 16 September 2011

AutoDesk - AutoCAD 2004 LT Updates Learning Application Duration Technology Project April 2003 to May 2003 Photoshop 7, Illustrator 10 AutoDesk Phase II AutoCAD 2004 LT Updates Learning Application is an ELearning Module that was developed in Evolution.

Page 16 of 21

Dated: 16 September 2011

Role

Responsible for designing media elements for an online course. o Study the learning content requirement. o o o o o Visualize graphics for learning content. Convert storyboards into interactive multimedia presentations. Developed flash animations. Prepare web style guide. Developed embedded interactive flash simulations.

Page 17 of 21

Dated: 16 September 2011

Page 18 of 21

Dated: 16 September 2011

GM Supply power Training Application Duration Technology Project Abstract Role October 2002 to December 2002 Flash MX, Photoshop 7.0, Illustrator 10, Dreamweaver MX GM SupplyPower Training is an E-Learning Initiative for the GM SupplyPower Training Application Responsible for designing the user interface for the web-based course and developing media elements for the course. The activities in the project were as follows: o Study the interface and graphics requirement o o o o o o o o Create navigation architecture and design learning application site map Create GUI for the learning application. Creating icons for navigation to suite the GUI Design Prepare Web Style Guide Convert Designed GUI in to HTML Visualize and create graphics for learning content Convert storyboards into graphics elements. Developed flash animations

Providian - Credit Protection Automation Duration Technology Project Abstract February 2003 to March 2003 Photoshop 7, Illustrator 10, Dreamweaver MX CPA Credit Protection Automation is a tool developed under Java Platform for keeping track of the Credit history of the Customers

Page 19 of 21

Dated: 16 September 2011

Role

Independently designed and published a Web application for Credit Protection Automation. Rich graphics was used in the home page: o Study the web application requirement. o o o o Create GUI for the web application. Create GUI and prepare web style guide. Created several icons for toolbars aiding easy navigation. Convert designed GUI in to html.

Page 20 of 21

Dated: 16 September 2011

Institutional Financial Management GIC Pricing/Quoting system for MetLife Duration Technology Role January 2003 to February 2003 Photoshop 7, Illustrator 10, Dreamweaver MX Independently designed the interface for Web application for Institutional Financial Management GIC Pricing/Quoting system. Activities included: o Study the web application requirement o o o o Create GUI for the web application. Create GUI and prepare web style guide Created several icons Convert designed GUI in to HTML

MetLife LE$$ - Coms.com Duration Technology Project Abstract Role June 2002 to November 2002 Flash 5, Photoshop 6, Illustrator 10, Dreamweaver 4 MetLife LE$$ - Coms.com (Online Compliance Management System) is a IT Consolidation Project done for MetLife Independently designed the interface for MetLife LE$$ - Coms.com. o Gathering user inputs using surveys and personnel interviews.
o

o o o o o o o o o

Requirement Gathering from the Application Development Team and communicating the same with the design Team. Analyze and study the web application requirement. Prepare design document and project plan. Create graphical logo for the application. Create navigational schemes and user flows. Create GUI for the web application. Vitalizing the visual message using color schemes. Creating icons for navigation to suite the GUI design. Prepare web style guide. Convert designed GUI in to html.

Received appreciation from the client for the Design and Development of Coms.Com Logo and the User Interface Design and Navigation Design.

Page 21 of 21

Dated: 16 September 2011