A PROJECT REPORT ON

INVESTMENT PATTERN OF INVESTORS ON DIFFERENT PRODUCTS OF INVESTMENT

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION GUJARAT TECHNOLOGICAL UNIVERSITY, AHMEDABAD BY MR. PRATIK N PATEL MR.KETAN M RATHOD

PROJECT GUIDE MRS. RANJAN SABHAYA

S.R.LUTHRA INSTITUTE OF MANAGEMENT ATHWALINES, SURAT-395 009 2009-2011

CERTIFICATE

This is to certify that this project titled INVESTMENT PATTERN OF INVESTORS ON DIFFERENT PRODUCTS OF INVESTMENT has been successfully completed by Mr. Pratik N Patel. and Mr. Ketan M Rathod. It is his original piece of work. This project incorporates the results of his study and analysis.

__________________ Mrs. Ranjan Sabhaya

This project is forwarded for further evaluation to GUJARAT TECHNOLOGICAL UNIVERSITY, AHMEDABAD.

_______________ Dr. A. S. Charan

DECLARATION

I, the undersigned, Maherzad T. Jokhi, hereby declare that the project entitled INVESTMENT PATTERN OF INVESTORS ON DIFFERENT PRODUCTS OF INVESTMENT carried out under the guidance of Mrs. Ranjan Sabhaya is my original research work study and it has not been previously submitted to and other University / Institute for any other examination or for any other purpose by any other person.

Place: Surat Date:

________________________ (PRATIK N PATEL) (KETAN M RATHOD)

ACKNOWLEDGEMENT

An acknowledgement is meant to Thank all those people who have lent support and help for the successfully completion of any venture and I take this opportunity to greatly acknowledge those have directly or indirectly helped and made this project a success. I convey my heartily thanks to Mrs. Ranjan Sabhaya (Lecturer, S R Luthra) who gave exemplary guidance, innovative ideas, constant help and encouragement to this project work. I wish to extend my gratitude to all the academicians who shared their ideas and experiences with me during the entire duration of my project. For accomplishing any work, there is a need of many hands. Firstly, I would like to express my sincere thanks and gratitude to our beloved principal Dr. A. S. Charan (Director, S R Luthra, Surat) for providing all resources to complete this work successfully. I am also gratuitous to them for providing me with useful references, which were of significant importance for the completion of my project Above all, I would submit my heartfelt and respectful pranams to my dearest parents for their blessings, mental support, and inspiration and to be a wonderful human being. I wish to express my deep gratitude and thanks to all who helped me a lot by providing valuable comments and suggestions for making this project memorable and precious.

PRATIK N PATEL KETAN M RATHOD

EXECUTIVE SUMMARY
An investment refers to the commitment of funds at present, in anticipation of some positive rate of return in future. Today the spectrum of investment is indeed wide. An investment is confronted with array of investment avenues. Among all investment, investment in equity is in best high proportion. This is because the history of stock market is booming and bursts overnight millionaires, an instant pauper. Indian economy is doing indeed well in recent years. The study has been undertaken to analyze the investment pattern of investment community. The main reasons behind the study are the factors like income, economy condition, and the risk covering nature of the Indian investors. The percentage of Indian investors investing in the Indian equity market is very less as compared to foreign investors. This study has been undertaken by Pratik N. Patel and Ketan M. Rathod. This project contains the investors preferences and as well as the different factors that affect investors decision on the different investment avenues most of them investors are of Surat and Navsari Region. This study includes response of investor in choosing securities in each classification and analysis has been for the respective performance based on their returns. The findings relates to the outperforming products and investors risk taking ability while investing in each different products.

INDEX

NO. 1. 2. 3.

CONTENTS INDUSTRY PROFILE THEORETICAL ASPECTS OF THE STUDY RESEARCH METHODOLOGY Objectives of the study Benefits of the study Research design Data collection method Sample size Limitations of the study

PAGE NO.

4. 5.

6. 7. 8. 9.

CONCLUSIONS RECOMMENDATIONS ANNEXURE

10. BIBLIOGRAPHY