Syllabus Term1 11 June

Entrepreneurship Development Institute of India, Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship,
Entrepreneurship Development Institute of India

(A registered autonomous and not not-for-profit institution promoted by profit The IDBI Bank Ltd., ICICI Ltd., IFCI Ltd. & SBI with support from Govt. of Gujarat)
Syllabus Manual Term I

PGDBM Program AY 2011 13 (June Batch)
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Subjects Term I (Partial List)
Sl. 1 2 3 4 5 6 7 8 9 10 11
Subject Management Concepts & Practices Organizational Behaviour & HRM Marketing Management Management Accounting Business Economics & Environment Business Communication Statutory Compliances for Business Organizations Quantitative Techniques for Business Introduction to Entrepreneurship Entrepreneurial Lab Certification Programs a. Toastmasters International b. Business English Certificate c. Microsoft Office Specialist Certification
Credit 3.0 3.0 3.0 3.0 3.0 3.0 1.5 3.0 1.5 1.5
Faculty Veena Venugopal Dr. M Ambashankar R Srinivasan Nisha Shankar M. M. Gupta & A. S. Velpanur Saroja Ramnarayan A. S. Velpanur G. S Vijaya B.B. Siddiqui B.B. Siddiqui
12
English Lab - I
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Management Concepts and Practices UNIT 1 Process of Management - Managerial skills & Levels in Management recent developments in management theories, organizational environment Ethical issues in management, Corporate Governance and its relevance to management, Social Responsibilities of Business/manager Planning need, types, Steps in Planning Process - Scope and Limitations Policies and Strategies MBO (Management by Objectives) MBSC (Management by self criticism) Management by walking (MBW), Benchmarking - Best Management Practices across the world Decision Making - Techniques and Processes
UNIT 2 Organising types of Organisation Structure - organization Design - Mechanistic vs Adoptive Structures - Formal and Informal Organisation, re-enginerring re organisations. Delegation, Accountability, Authority and Responsibility Relationships Centralization vs Decentralization departmentalisation, Controlling - need and types of control UNIT 3 Organization Behaviour Understanding individual behavior in organisation, org types of work place behavior, focus on o organisational behavior. Individual behavioural component and job performance personality, attitude, perception, motivation, leadership, stress, creativity Organisation Communication purpose, process, media & barriers nisation
UNIT 4 Managing organization cha change & Innovation - types of change, models of change, areas of organization change. Organization innovation and its types, process of innovation Resistance to change- reasons and remedies
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UNIT 5 Group Dynamics groups vs teams, need & types of groups, characteristics of groups, causes and controlling conflicts. Contemporary skills and practices in management Learning management from Indian value sources mythological sources, ancient Indian Treatise
Reference Books 1. 2. 3. 4. Peter F Drucker : Practice of Management, Pan Books. r Hampton : Management McGraw Hill Stoner & Wankel: Management, Prentice Hall Koontz. Harold, Cyril ODonnel, and Heinz Weihrich: Essentials of Management, Tata McGraw Hill, New Delhi. 5. Robbins, Stephen P, and Mary Coulter: Management, Prentice Hall, New Coulter: Delhi. 6. Pearce, Maciariello & Yamawaki The Drucker Difference McGraw Hill 7. Karlof, Lovingsson The A-Z of Management Concepts and Models Z Viva Books Delhi Important Business Magazines like: Business India, Business World and Fortune Any One Financial Daily: Economic Times, Business Line, Business Standard ,
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Organizational Behavior and Human Resources Management UNIT 1 INTRODUCTION TO HUMAN RESOURCE MANAGEMENT: Context and Concept of People Management in a Systems Perspective - Organization and Functions of the HR and Personnel Department - HR Structure and Strategy; Role of Government and Personnel Environment including that of MNCs UNIT 2 HR PLANNING AND SELECTION: Human Resource Information System [HRIS], Manpower Planning - Selection System including Induction - Performance and Potential Appraisal; Coaching and Mentoring; HRM issues and practices in the context of Outsourcing as a strategy and MNCs UNIT 3 PERSONNEL DEVELOPMENT AND RETIREMENT: Training and Development Methods, Design & Evaluation of T & D Programmes; Career Development Promotions and Transfers - Personnel Empowerment including Delegation Retirement and Other Separation Processes. UNIT 4 FINANCIAL COMPENSATION, PRODUCTIVITY AND MORALE: Principal COMPENSATION, Compensation Issues & Management - Job Evaluation - Productivity, Employee Morale and Motivation; Stress Management and Quality of Work Life. UNIT 5 BUILDING RELATIONSHIPS & FACILITATING LEGISLATIVE FRAMEWORK: Trade Unions - Managing Conflicts - Disciplinary Process - Collective BargainingBargaining Workers and Managerial Decision Making - Concept, Mechanics and Experience. UNIT 6 ORGANIZATION STRUCTURE AND DESIGN Authority and Responsibility DESIGN: Relationships - Delegation o Authority and Decentralization Interdepartmental of Coordination - Emerging Trends in Corporate Structure, Strategy and Culture Impact of Technology on Organizational design - Mechanistic vs. Adoptive Structures - Formal and Informal Organization.
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UNIT 7 PERCEPTION AND LEARNING Personality and Individual Differences LEARNING: Motivation and Job Performance - Values, Attitudes and Beliefs - Stress Management - Communication Types Types-Process - Barriers - Making Communication Effective. Group Dynamics - Leadersh - Styles - Approaches - Power and PoliticsLeadership Politics Organizational Structure - Organizational Climate and Culture Organizational Change and development. Reference Books 1. Stephen P Robbins Organizational Behavior 2. Fred B Luthans Organizational Behavior 3. Venkata Ratnam C. S. & Srivatsava B. K - PERSONNEL MANAGEMENT AND HUMAN RESOURCES (Tata Mc Mc-Graw Hill) 4. Bohlander, Snell, Sherman: MANAGING HUMAN RESOURCES [Thomson - South Western]
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Marketing Management
UNIT 1 Introduction to Marketing and Marketing Management, Marketing Concepts Strategic, Management and Marketing Process - Marketing environment Consumer Markets and buying behaviour - Market segmentation and targeting and positioning marketing mix. UNIT 2 Product decisions - concept of a product - Product mix decisions - Brand decision - New product development strategies - Product life cycle strategies UNIT 3 Price Decisions - Pricing objectives - Pricing polices and constraints - Different pricing method product line pricing and new product pricing. UNIT 4 Channel decision - Nature of Marketing channels - Types of Channel flows Channel functions - Channel co operation, conflict and competition - Direct co-operation, Marketing Telemarketing - Internet shopping. UNIT 5 Promotion Decision - Promotion mix - Advertising Decision, advertising objective advertising campaign - advertisement effectiveness sales promotion & publicity - Sales force decision. UNIT 6 Services Meaning, Types of services, difference between goods and services, characteristics of services, service marketing UNIT 7 Consumer Behaviour Meaning, Factors influencing, Differentiation strategies Buy decision process, Buying motive,
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Unit 8 Business markets and Business Buying Behavior Characteristics of business Behaviormarkets, major types of buying situations, Participants in the buying process. Institutional Government markets nstitutional Unit 9 Managing Marketing Information Marketing research. Customer relationship management
Reference Books 1. Philip Kotler: MARKETING MANAGEMENT ANALYSIS PLANNING AND MANAGEMENTCONTROL" Prentice Hall of India, New Delhi 2. Cundiff, Still & Govoni: FUNDAMENTALS OF MODERN MARKETING, Prentice Hall of India, New Delhi 3. Ramaswamy. V S & Namakumari. S: MARKETING MANAGEMENT MANAGEMENTPlanning Implementation and Control, Macmillan Business Books, 2002. 4. Michael J. Etzel, MARKETING, Tata McGraw-Hill McGraw William O.Bearden, MARKETING Principles and Perspectives, International Edition 5. Jobber, PRINCIPLES AND PRACTICE OF MARKETING, McGraw McGraw-Hill
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Management Accounting UNIT 1 Book-keeping and Accounting -- Accounting - Branches of Accounting - Concept keeping and Role of Financial Accounting and Management Accounting - International Accounting Standards. Financial Accounting - Concepts and Conventions Double Entry System - Preparation of Journal, Ledger and Trial Balance Preparation of Final Accounts: Trading, Profit and Loss Account and Balance Sheet - Groups interested in Accounting Information - Introduction to Tally Package. UNIT 2 Company Final Accounts UNIT 3 Capital and Revenue Expenditure and Receipts - Depreciation - Meaning Causes Methods of Calculating Depreciation: Straight Line Method, Diminishing Balance Method and Annuity Method. UNIT 4 Financial statement analysis and interpretation - Types of Analysis - Objectives Tools of Analysis - Ratio Analysis: Objectives, Uses and Limitations Classification of Ratios: Liquidity, Profitability, Financial and Turnover Ratios Funds Flow Analysis and Cash Flow Analysis: Sources and Uses of Funds, Preparation of Funds Flow statement, Uses and Limitations. UNIT 5 Breakeven Analysis - Cost Volume Profit Relationship - Applications of Marginal Costing Techniques: Fixing Selling Price, Make of Buy, Accepting a foreign order, Deciding sales mix. UNIT 6 Cost Accounting - Concepts -Distinction between Costing and Cost Accounting Distinction Elements of Cost - Preparation of Cost Sheet - Types of Costs
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UNIT 7 Budgeting and budgetary control: - Budgeting as a tool of management controlcontrol steps in budget preparation Meaning Importance- Types of budgetsFixed ps preparationbudgets and Flexible budgets -Zero base budegtting Zero Reference Books 1. Horngren.C.T., Accounting For Management Control - An Introduction, In Englewood Cliffs, Prentice Hall, 1965. 2. Anthony,r.N., Management Accounting Text And Cases, Homewood,R.D., Accounting-Text Inwin, 1964. 3. Charumathi,B and Vinayakam,N., Financial Accounting, S.Chand & Company Ltd., New Delhi, 2002. 4. Maheswari,S.N., Management Accounting, Sultan Chand & Sons, New Delhi. 5. Hingorani, Ramanathan & Grewal, Management Accounting 6. Jain S.P. and Narang, K.L., COST ACCOUNTING 7. Khan & Jain- Management Accounting (TMH), 3/e, 2003, 8. Khan & Jain- Cost Accounting Accounting-(TMH), 1/e, 2003 9. Management Accounting Atkinson Pearson / PHI, 3/e 10. Management Accounting Sudhindra Bhat Excel Books 11. Cost Accounting: Principles and Practice - Bhattacharya PHI, 2004 35
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Economics and Business Environment Managerial Economics UNIT 1 Meaning, features and importance of managerial economics- The concept of decision- making and forward planning - changing role and responsibilities of a managerial economist UNIT 2 Nature of firm- forms of organization objectives of firms UNIT 3 Demand analysis law of demand managerial uses - exceptions shifts in demanddemand- determinants of demand demand function- supply analysis- law of analysis supply managerial uses exceptions determinants of supply supply functionfunction market equilibrium and changes in market equilibrium UNIT 4 Elasticity of demand kinds measurement- managerial uses elasticity of kindssupply managerial uses demand forecasting kinds managerial uses UNIT 5 Theory of production- short run and long run production functions cost concepts functions-cost short run and long run cost func functions. Revenue analysis. UNIT 6 Product market -market structure perfect and imperfect markets- pricing under market structuredifferent market structures factor market pricing and employment of inputs under different market structures wages and wage differentials. structuresUNIT 7 Macro economics National income analysis concepts models of national income determination circular flow of economic activities - economic indicators circular Technology and employment issues and challenges business and Technology business government.
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UNIT 8 Inter sectoral linkages- Macro Aggregates and policy inter relationships fiscal and monetary policies industrial finance money market and capital markets and institutional finance.
Reference Books Managerial Economics b by 1. Peterson and Lewis 2. Salvatore 3. Joel Dean 4. Brighman and Pappas 5. DN Dwivedi 6. DM Mithani 7. PL Mehta 8. Atmananda Macro Economics 1. DN Dwivedi 2. HL Ahuja 3. ML Jhingan
Business Environment UNIT 1 Dynamics of Business and its Environment - Corporate Governance and social Responsibility - Ethics in Business - A Discussion - Economic Systems and s Management Structure - Capitalism, socialism and Mixed economy Economic policies: Monetary policy Fiscal policy and Physical control policies. Family Management to Professionalism - Economic Transition in India: Privatization, Globalization and Competition - Resource Base of the Economy Land, Forest, Water, Fisheries, Minerals - Economic and Business Development and Environmental Issues. UNIT 2 Infrastructure - Economic: Energy, Power, Transport, Communication, - Social: Education, Science and Technology; Demographic Issues - Political: Constitution, Electoral Issues, Democracy - Productivity Factors, Human Elements and Issues for Improvement - Total Quality - Management Issues Global Trends in Business and Management; International Relations - MNCs Foreign Capital and Collaboration - Trends in Indian Industry - The Capital Page 12 of 27
Market Scenario - Future Perspective of Indian Industry and Managem Management; Emerging Geo Political Dimensions of Business Environment. UNIT 3 Institutions supporting entrepreneurs Small industry financing developing countries, A brief overview of financial institutions in India, Central level and state level institutions, SIDBI, NABARD, IDBI, SFCs, Indian Institute of Entrepreneurship, DIC, Single window, Latest Industrial policy of Government of India. Reference Books 1. Keith-Davis & William Frederick: BUSINESS AND SOCIETY, (McGraw Davis (McGrawHill, Tokyo). 2. Rudder Dutt & Sundaram: INDIAN ECONOMY; New Delhi [Vikas] INDIAN Economic environment of business by S.K. Puri and V.K. Puri. 3. Business environment by Francis Cherunilam 4. Business environment b Rosy Joshi and Sangam Kapoor by
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Business Communication Unit 1 Communication - Classification of communication - Stages in communication Ideation Encoding Transmission Decoding Response Channel of Communication Downward communication Upward communication Horizontal communication Diagonal communication Technology in communication Video-conferencing conferencing SMS Barriers to communication Effective listening skills
Unit 2 Phonetics and Speaking Techniques - Nature and importance of oral presentations - Planning the presentation define the purpose, analyze the audience, analyze the occasion - Preparing the presentation develop the central idea, gather supporting material, plan visual aids - Organizing the presentation Introduction, body and conclusion - Choosing delivery methods handling stage fright - Checklist for an oral presen presentation Unit 3 Professional Writing Routine Business Letters Letter writing process, form and structure, parts of a business letter, style and tone, complaint and adjustment letters Page 14 of 27
Sales Letters Organizing Sales Letters Opening, body and closing Business Memos Principles and Fundamentals Letters versus Memos Form and structure Writing strategies E-mail messages Advantages of emails Characteristics of an effective email Formatting, email writing strategies Reports and Proposals Types of Reports Formats of Reports Structure of a formal proposal Writing strategies
Unit 4 Analysis of Cases - Case Analysis Method - Types of cases - Steps in case analysis - Requirements for a case analysis - Format of a case analysis (Common for all modules) English for Business Communication - Types of sentences, basic units of a sentence, punctuation, rules to be followed to avoid common grammatical errors. Reference Books Spoken English Making Sense of English - A Textbook of sounds, words and grammar Author - M A Yadugiri; Publisher - Viva Books (P) Limited Business Writing Model Business Letters, Emails and other business documents , Author - Shirley Taylor, Publisher - Pearson Education Limited
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Statutory Compliance for Business Organizations Compliances UNIT 1 Legal History- Structure of Legal system in India Union list, State list, Concurrent Indialist, Powers of Supreme Court, High Court -Fundamental Rights and DutiesFundamental Duties Introduction to Business Law Law of Contract - Agreement - Offer - Acceptance - Consideration - Capacity of Contract Contingent Contract - Quasi Contract - Performance - Discharge Remedies to breach of Contract Law relating to Bailment & Pledge- Partnership - Sale of Goods - Law of Insurance - Negotiable Instruments - Notes, Bills, Cheques - Crossing - Endorsement - Holder in due course - Holder in value Contract of Agency. UNIT 2 Company - Formation - Memorandum - Articles - Prospectus - Shares Debentures Directors - Appointment - Powers and Duties - Meetings Proceedings - Management Accounts - Audit - Oppression and Mismanagement - Winding up. UNIT 3 Factory Act - Industrial Disputes Act - Minimum Wages Act - Workmen Compensation Act UNIT 4 Law of Copyrights - Law o Patents Trademarks IT Act E- commerce and Mof M commerce: Its importance UNIT 5 Consumer Protection Act Objectives - Central Council - State council, district forum - Mode of complaints - Procedures of complaints Penalty Reference Books 1. 2. 3. 4. 5. 6. Avtar Singh - Company Law Avtar Singh - Negotiable Instruments Consumer Protection Act - Bare Act Sale of Goods Act - Bare Act Business Law for Management K.R.Bulchandani Elements of Mercantile Law - N.D.Kapoor Page 16 of 27
Quantitative Techniques for Business UNIT 1: INTRODUCTION Introduction Meaning and Scope of Statistics o Meaning, Definition and Scope of Statistics o Importance of Statistics in Business & its limitations Data Collection, Classification and Representation o Types of Data o Frequency Ta Table and Frequency Distribution o Importance and limitations of graphical/diagrammatic representation of data
UNIT 2: DESCRIPTIVE STATISTICS Measures of Central Tendency o Mean Arithmetic, Geometric, Harmonic and Weighted Average Mean o Median o Mode Measures of Dispersion o Range, Inter-quartile Range o Quartile and Standard Deviation o Variance o Co-efficient of Dispersion, Quartile Co efficient of Dispersion efficient Co-efficient o Mean Deviation and Co Co-efficient of Mean Deviation o Standard Error Skewness, Moments and Kurtosis o Skewness, Measures of Skewness ness, o Moments o Kurtosis Sampling, Sampling Distribution
UNIT 3: PROBABILITY AND PROBABILITY DISTRIBUTIONS Definition and Rules of Probability Conditional Probability Discrete & Continuous
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Probability Distribution o Binomial, Poisson, Uniform and Normal Distribution Decision Theory Normative & Descriptive Decision Tree Analysis
UNIT 4: TESTING OF HYPOTHESIS Type I and Type II Errors Null and Alternative Hypothesis Hypothesis Test About a Population Mean F-test and P-Value Chi-Square Distribution Square o The Goodness Goodness-of-fit Test o The Test of Independence
UNIT 5: CORRELATION, REGRESSION AND ANOVA Karl Persons Coefficient of Correlation Spearmans Rank Correlation Linear and Non-linear Regression linear Multiple Regression ANOVA
UNIT 6: TIME SERIES ANALYSIS AND FORECASTING Secular Trend o Least squares method o Second degree trend in a time series o Forecasts based on second degree equation Cyclical Fluctuation Seasonal Variation and Irregular Variation
Reference Books 1. 2. 3. 4. Statistics for Business and Economics Anderson, Sweeney and Williams Statistics for Managers Levin and Rubin Statistics for Managememt Arul Mozhi & S Muthulakshmi Business Statistics G.C. Beri
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Introduction to Entrepreneurship Why entrepreneurship and entrepreneurs? Who is an entrepreneur? Entrepreneurial traits ; Charms; Motives Sources of entrepreneurs: Born vs created Stages and Process of Entrepreneurship Development Entry Barriers Environmental function Critical factors for launching of a new enterprise rs Identifying and evaluating opportunities Mobilization of essential resources
Reference Books 1. Jain PC, Handbook for New Entrepreneurs, Oxford University Press, 1998 2. Brands H.W., Masters of Enterprise, The Free Press, 1999 (selected cases).Burns Paul, Corporate Entrepreneurship, Palgrave Macmillan, 2005
Entrepreneurial Lab Self Assessment : Personality exploration of SELF Critical Personality Traits : Counselling based modifications Entrepreneurial traits ; Charms; Motives Entrepreneurial Personality Traits (EPT) Introduction; Identification Entrepreneurial Personality Corrections: Identification and strengthening Attitudes, Values & Beliefs Introduction, Self-Assessment Motives Introduction & Types; Theories of Motivation Projective Tests & Analysis Achievement Imagination Orientation Job Competency Assessment Model & Competency Evaluation
Reference Assortment of exercises, personality tests, and selected articles from books and journals
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Toastmasters International
Become the Speaker and Leader you want to be Toastmasters International is a world leader in communication and leadership development. More than 4 million people around the world have become more confident speakers and leaders because of their participation in Toastmasters. The heart of the Toastmasters curriculum is the communication track, defined by the Competent Communication manual and a series of fifteen advanced manuals. The Competent Communication manual consists of ten speech projects, each building upon the other in skills and difficulty. The advanced manuals have five projects each, and each manual focuses on a particular aspect of communication (such as technical presentations, storytelling, or interpersonal communication). For each project, the member prepares and delivers a speech in front of the club. Speakers are expected to keep their presentations within prescribed time limits. For most Competent Communication speeches, the limit is five to seven minutes. Advanced communication projects are generally ten to fifteen minutes, although some can be as long as half an hour. After the member has given the presentation, another Toastmaster will evaluate the presenter based on certain criteria for each project. The distinctive feature of Toastmasters is this continual ach evaluation. Each activity at a club is evaluated: speeches are evaluated both orally at the meeting and in the member's manual. In some clubs, even the evaluators are themselves evaluated at the end of the meeting by a "General evaluated Evaluator", also a club member. This near immediate feedback provides the near-immediate member with information on how he or she can improve his or her presentation skills for the next speech, and is intended to provide a positive experience for the positive speaker. The oral evaluations are intended to also help the evaluator improve his or her ability to give constructive feedback to other Toastmasters. Learning to give feedback develops many skills, some of which include: effective listening; how to listening; motivate, encourage and support other members; and how to develop and present a short evaluation with minimal preparation. Language is an important element of effective evaluation and so too is the structure. The structure of a Toastmaster Evaluation might be referred to as the "feedback sandwich," the "PIP" (praise, improve, praise) method, or the "CRC" (commend, recommend, commend) method. After completing the ten Competent Communication projects, a member is entitled to the Competent Comm Communicator award, and may add the postnominal CC to their name for Toastmasters purposes.
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THE BUSINESS ENGLISH CERTIFICATE (BEC)

The Business English Certificate (BEC) - a University of Cambridge (UK) ity examination offered in India by British Council - is an internationally recognised English language qualification for learners wishing to use English for the purpose of international business. They are practical examinations that focu focus on the application of language in dealing with real world business situations and set the standards for corporate communication. BEC is a qualification that is valid for life and adds value to your resume. BEC is practical by nature, so you will focus learning to use English in real world business situations, e.g. Meetings, arning Presentations, Teleconferences etc. There are three BEC levels: BEC Preliminary Prepares candidates to interact effectively while carrying out routine business transactions, for e.g. speaking to clients over the telephone, writing brief letters, making appointments. BEC Vantage Assesses how candidates can conduct and take part in meetings and teleconferences using skills of negotiation to put across a point of view. Ability to draft letters, memos, minutes of meetings and topics for presentation using appropriate business vocabulary and format. BEC Higher Assesses proficiency in the use of English for making presentations, negotiating effectively in the promotion of products and serv services, and in engaging in extended conversations with clients at meetings and seminars.
At each level, there are Reading, Writing, Listening and speaking components. At all three levels, the materials and tasks are accessible to candidates who have the experience of or are interested in entering a range of business fields, including marketing, production, financial services, human resource and general office work. The business aspect of this examination affects the vocabulary, the type of texts selected and the situations presented in the tasks. The three levels correspond to ed the level of competence of the user, with BEC Higher being the advanced level and setting the benchmark for international standards. Although, the topic areas are similar for each level, the range of linguistic knowledge and degree of skill required progresses with each level.
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THE BEC ADVANTAGE BEC is a globally recognised qualification BEC exam training will improve candidates' communication skills BEC will improve candidates' job prospects and add value to their CV BEC has lifelong validity BEC suite of examinations offer great value for money CORPORATE RECOGNITION Many employers around the world recognise Business English Certificates as proof of the holder's ability to cope linguistically in a wide range of professional s situations. There is a long list of companies and organizations in India, which have officially recognised or used BEC, either for staff recruitment or as part of their training and staff development programme. Some organizations have even development made BEC requirement for recruitment. BEC is recognised by over 100 corporate organisations in India, some of which are:
Infosys Technologies Ltd, Deutsche Bank, Sanmar Group, HSBC, Tata Consultancy Services (TCS), Mahindra Satyam Ltd, Indian Oil Corporation, Cairn Energy PLC, Software Technology Parks of India, ITC Limited Investor Services Centre, HCL Technologies India Pvt Ltd, Standard Chartered Scope International, Wipro Technologies, L&T Infotech, Hewlett-Packard (HP), Cognizant Technology, Cognizant Packard Technologies, Gujarat Gas Company Ltd, Hindustan Lever Ltd, Hindustan Petroleum Corporation Ltd, JP Morgan, Johnson & Johnson, Larsen & Toubro Limited, Maruti Udyog Ltd, Nestl India Ltd, NIIT Technologies Ltd, Tata Consultancy Services, TVS, Wipro Technologies Technologies
EXAM STRUCTURE BEC is a two-stage examination stage examinationStage 1: Consists of a Reading / Writing paper and a Listening test. Reading and Writing: 70 to 130 minutes depending on the level. Input on question papers and responses on answer sheets (including objectively marked responses and extended writing). Listening: About 40 minutes including transfer time. Input on audio CD/question paper and responses on answer sheets. Stage 2: An assessment of speaking skills Speaking: About 12 to 17 minutes. Paired assessment in the presence of two examiners. The first part is an interview with each candidate talking to the examiner. The second part is a mini presentation lasting one minute. The mini-presentation candidate is given a minute to prepare. The third part is a discussion between the two candidates, supported by the examiner who assumes the role of interlocutor.
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BEC Certificate Examination papers are assessed overseas and successful candidates will be issued Certificates by the University of Cambridge ESOL Examinations which has international validity. EXAM FEE
*
Preliminary - Rs. 2,150 PROGRAM DELIVERY

*
Vantage - Rs. 2,600
Higher - Rs. 3,400
Students of PGDBM / MBA program will be given an intensive 45 hours course for the BEC Vantage level.
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Microsoft Office Specialist Certification

Earning a Microsoft Office Specialist certification can help you differentiate yourself in today's competitive job market, broaden your employment opportunities by displaying your advanced skills, and result in higher earning potential. Professionals who earn this certification gain access to a certification rofessionals earn logo that they can display on their resumes A Microsoft Office Specialist (MOS) certification helps validate proficiency in using Microsoft Office 200 and meets the demand for the most up-to 2007 to-date skills on the latest Microsoft technologies. Candidates who pass a certification exam show that they can meet globally recognized performance standards. To earn a MOS certification, you must pass one or more certification exams. MOS certifications exams help provide a valid and reliable measure of technical provide proficiency and expertise. These MOS certification exams evaluate a candidates overall comprehension of Microsoft Office Office. The Microsoft Office Specialist 2007 credential validates skills in the 2007 Microsoft Office system, as well as in the Windows Vista operating system. ft Core-level exams are available for Microsoft Office Word 2007,Excel level 2007 2007, PowerPoint 2007, Access 2007, Outlook 2007, and Windows Vista. Vista FAQs answered Q. What distinguishes individuals who hold a Microsoft Office Specialist certification from their peers? A. Achieving a Microsoft Office Specialist certification helps validate importa important skills and demonstrates candidates' commitment to growing and documenting their skills. Q. Who benefits from the Microsoft Office Specialist certification? A. The certification benefits students who want to present themselves as truly on knowledgeable and differentiate themselves in a competitive job market. It also helps hiring managers make job placement decisions. Q. What processes are in place to ensure high quality exam questions? high-quality A. Microsoft Certification exams are developed and reviewed by a team of experts who have extensive experience using Microsoft applications in diverse business and educational settings. Every exam undergoes a pilot test and tional rigorous analysis before it is released. The purpose of this process is to
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eliminate exam questions that do not meet standards for technical accuracy, clarity, relevance, and fairness. Q. Where can I take a MOS exam? A. All Microsoft Office Specialist exams are administered by Certiport. Q. What is the exam format? s A. Exams are primarily performance based and conducted in a "live," or performance-based simulated, environment. Exam candidates are asked to perform a series of tasks to clearly demonstrate their skills. For example, an Office Word 2007 exam might ask a user to balance newspaper column lengths or keep text together in columns. Q. How long does a typical exam take? A. A typical exam takes up to 90 minutes. Individual efforts are measured for both knowledge and efficiency. Q. What kind of exam preparation is necessary? A. Candidates can prepare for exams on their own or find outside training for the practice, resources, and support needed. Each exam has a preparation guide ctice, that lists available resources. Students of PGDBM / MBA program will be given an intensive 15 hours course for the Microsoft Office Specialist: Microsoft Office Excel 2007 Exam. Exam. The Microsoft Office Specialist certification is the only worldwide, performance performancebased certification that helps validate the skills needed to get the most out of Microsoft Office and Windows operating systems. Earning Microsoft Office Specialist (MOS) certification proves that a student has certification the necessary skills and expertise to work with Microsofts Office applications. MOS certified individuals report increased competence and productivity with Microsoft Office programmes as well as increased credibility with their employers, co-workers and clients. workers
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Benefits of MOS Certification to students There are many reasons why earning this certification is beneficial to students in today's workforce. MOS Certified individuals earn up to 15% more than individuals that are individuals not certified. Research shows that 82% of certified Microsoft Office Specialists report a salary increase after certification.
Employers who encourage MOS certification and hire MOS certified job candidates report increased employee competence and productivity with competence Microsoft Office applications. MOS certification also simplifies the employee selection and hiring process by easily identifying students with the skills to be productive from day one.
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English Lab I
Students can run the following checklist to know if th course is meant for them: this

Do you have Basic English skills? Can you comfortably understand and communication in verbal and written English? Are you familiar with hierarchical nuances of verbal and written English? Can you communicate in pressure situations? Can you understand short notices and simple spoken directions? Are you able to easily analyze textbooks, data, or magazine articles?
If answers to most of the above are 'No', this is a clear ind indication to the students that they need to take this 10 10-week course. Unit 1 Awareness of Current Communication Level Evaluation Listening Strengths Unit 2 Grammar Corrective Exercises Written Stigma Verbal Stigma Unit 3 Self Communication Written Stigma Verbal Stigma Non-Verbal Stigma Unit 4 Receiving & Assimilating Communication Interpretation of Incoming Communication Surviving a Negative Onslaught Unit 5 Idea Generation Communication tools used in Creativity Interactivity & Audience Relation Review, Testing & Re-Evaluation Evaluation Student will be declared as pass/fail. Students who pass Level I will be promoted to Level II. Such students who fail will have to repeat Level I.
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Entrepreneurship Development Institute of India, Ahmedabad & SBM Jain Centre For Management And Entrepreneurship Bangalore Entrepreneurship,

Entrepreneurship Development Institute of India

Syllabus Manual Term I

Subjects Term I (Partial List)

THE BUSINESS ENGLISH CERTIFICATE (BEC)

Preliminary - Rs. 2,150 PROGRAM DELIVERY

Vantage - Rs. 2,600

Higher - Rs. 3,400

Microsoft Office Specialist Certification

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