Aware of LG products 2 6 5 6 1 1 3 2 1 1 5 4 1 4 1 1 1 3 1 1 1 1 1 2 1 3 3 3 1 2 4 2 2 3 3 2 3 4 6 4 3 3 2 5 4

Influence of purchase LG A/C 1 3 2 4 1 2 1 3 2 2 4 3 2 3 1 4 2 5 2 4 1 2 2 4 4 5 5 1 2 4 1 2 2 3 1 4 2 5 4 4 1 3 4 4 4

Price 1 2 2 2 2 1 2 1 1 1 3 3 2 1 2 1 1 1 1 2 3 2 3 2 2 1 1 2 1 2 1 2 1 1 2 1 1 3 2 1 1 2 4 2 3

Quality 1 3 2 2 1 2 1 2 2 2 3 3 1 2 1 2 1 1 1 1 1 3 2 2 1 1 1 1 2 2 1 1 3 3 1 2 2 2 2 1 1 4 4 2 2

Service 1 3 1 2 3 2 3 1 3 3 2 2 1 3 2 3 2 2 1 1 2 2 2 3 2 2 2 3 3 3 2 3 2 1 2 3 1 1 2 2 2 3 2 3 2

Avaibility 1 3 2 1 1 1 1 3 2 2 3 3 2 3 3 4 2 2 2 2 4 1 2 2 1 2 2 2 2 3 2 4 4 2 3 1 3 3 2 3 2 2 3 3 3

Packaging 2 2 3 3 2 3 3 2 4 3 1 3 1 4 2 5 2 1 2 2 2 2 3 2 1 2 2 2 1 3 2 2 5 3 2 1 1 2 2 1 2 5 5 4 3

2 3 1 1 2

5 3 1 4 4

3 3 1 1 1

2 2 1 2 2

1 1 2 2 2

3 1 2 2 4

3 4 3 2 4

Television = 1 News Paper = 2 Internet = 3 Magazine = 4 Hoardings = 5 Others = 6

Quality = 1 Price = 2 Sales Promotion = 3 Brand Image = 4 Service = 5

VeryGood = 1 Good = 2 Okay = 3 Bad = 4 Very Bad = 5

Very Good = 1 Good = 2 Okay = 3 Bad = 4 Very Bad = 5

Very Good = 1 Good = 2 Okay = 3 Bad = 4 Very Bad = 5

Very Good = 1 Good = 2 Okay = 3 Bad = 4 Very Bad = 5

Very Good = 1 Good = 2 Okay = 3 Bad = 4 Very Bad = 5

Perticuler Male = 1 Femle = 2 Total

No. 22 28 50

Data and Chart showing Relationship between Features $ Ranks given by people Very Good Price Quality Service Avibility Packing
Very good = 1 23 20 11 9 8

Good
18 22 24 21 21

Okay
8 6 15 15 12

Bad
1 2 0 5 5

Very Bad
0 0 0 0 4

Good = 2

Okay = 3

Bad = 4

Very Bad = 5

Percentage Graph showing the data & ranking given to the Features of LG Air Conditioner

Price & Quality

xi fi

Price & Packging xi fi

Price & Avaibility xi fi

Price & Service xi fi

1 2 2 2 2 1

1 3 2 2 1 2

1 2 2 2 2 1

2 2 3 3 2 3

1 2 2 2 2 1

1 3 2 1 1 1

1 2 2 2 2 1

1 3 1 2 3 2

2 1 1 1 3 3 2 1 2 1 1 1 1 2 3 2 3 2 2 1 1 2 1 2 1 2 1 1 2 1 1 3 2 1 1 2 4 2 3 3 3 1 1 1

1 2 2 2 3 3 1 2 1 2 1 1 1 1 1 3 2 2 1 1 1 1 2 2 1 1 3 3 1 2 2 2 2 1 1 4 4 2 2 2 2 1 2 2

2 1 1 1 3 3 2 1 2 1 1 1 1 2 3 2 3 2 2 1 1 2 1 2 1 2 1 1 2 1 1 3 2 1 1 2 4 2 3 3 3 1 1 1

3 2 4 3 1 3 1 4 2 5 2 1 2 2 2 2 3 2 1 2 2 2 1 3 2 2 5 3 2 1 1 2 2 1 2 5 5 4 3 3 4 3 2 4

2 1 1 1 3 3 2 1 2 1 1 1 1 2 3 2 3 2 2 1 1 2 1 2 1 2 1 1 2 1 1 3 2 1 1 2 4 2 3 3 3 1 1 1

1 3 2 2 3 3 2 3 3 4 2 2 2 2 4 1 2 2 1 2 2 2 2 3 2 4 4 2 3 1 3 3 2 3 2 2 3 3 3 3 1 2 2 4

2 1 1 1 3 3 2 1 2 1 1 1 1 2 3 2 3 2 2 1 1 2 1 2 1 2 1 1 2 1 1 3 2 1 1 2 4 2 3 3 3 1 1 1

3 1 3 3 2 2 1 3 2 3 2 2 1 1 2 2 2 3 2 2 2 3 3 3 2 3 2 1 2 3 1 1 2 2 2 3 2 3 2 1 1 2 2 2

Correlatio n

0.32694 7

Correlatio n

0.152088

Correlatio n

0.14716 5

Correlatio n

0.10388

Price & Quality

correlation coefficent in between price& satisfation is 0.32 which can be said as partial negative correlationship between them.

Price & Packging correlation coefficent in between price& packing is 0.15 which is very less that means ther is partial positive correlationship between them. Price & Avaibility correlation coeficient betwwen price & quality is 0.14 which shows the partial positive correlationship between them. Price & Service correlation coefficient between price & promotion is (-0.10) which reflects the picture of parital positive correlationship between them.

Tabulation of male & female with different ages consuming different products
L.G. = 1 1 0 1 2 3 1 7 Blue Star = 2 2 0 2 2 1 0 5 O General = 3 3 0 0 0 1 0 1 Voltas = 4 4 0 0 2 0 1 3 Daikin = 5 5 0 0 0 1 0 1 National = 6 6 0 0 0 2 0 2 Others = 7 7 0 3 0 1 0 4

<10 11 ~ 20 21 ~ 30 31 ~ 40 >50 Total

<10 11 ~ 20 21 ~ 30 31 ~ 40 >50 Total Grand Total

0 8 3 3 0 14 21

0 4 0 0 1 5 10

0 1 0 0 0 1 2

0 1 0 1 0 2 5

0 0 1 0 0 1 2

0 0 0 0 0 0 2

0 1 1 2 0 4 8

Company L.G. Blue Star O General Voltas Daikin National Others

No. Of Users 21 10 2 5 2 2 8