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From: To: Date: Subject: Attachments: FYI. I

Frank Dibiase Steve Marek 3/1/2011 7:37:20 PM FW: E-cigarettes & youth access Spokane-e-cig-Story-1-24-11.pdf

From: Hanna Zarellijackson Sent: Tuesday, March 01, 2011 2:55 PM To: Samantha Yeun; George Hermosillo; Kirsten Frandsen; Tobacco PC; Elizabeth Pulos Subject: RE: E-cigarettes & youth access

Spokane Regional Health District's Tobacco Prevention and Control program recently completed a special emphasis project in Spokane County in which electronic cigarettes were sold to underage youth in over 90% of its attempts.

http://www.srhd.org/news.asp?id=179

From: Samantha Yeun Sent: Wednesday, February 23, 2011 3:07 PM To: George Hermosillo; Kirsten Frandsen; Tobacco PC; Elizabeth Pulos Subject: RE: E-cigarettes & youth access

Here's what I found on E-cigarettes and youth access. There's no evidence that youth accessing E-cigarettes right now, but there are recent state laws (Seattle, NY, etc.) that prohibit youth under the age of 18 from purchasing them. Most of the rulings and bans are based on social acceptability and social norm.

http://www.acscan.org/action/ny/campaigns/ecigarettes/

Sam

From: George Hermosillo Sent: Wednesday, February 23, 2011 2:23 PM To: Kirsten Frandsen; Tobacco PC; Elizabeth Pulos Subject:
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Good Afternoon All,

Here's the report we were talking about today in the our planning session. I've attached the report which includes socio economic status from 2009.

Disparities in Youth Tobacco Use in Washington State June 2009

Thanks,

George Hermosillo, B.A; SDVC Prevention Specialist Enviromental Health Program Tacoma Pierce County Health Dept. 3629 So. D St. Tacoma, Wa. 98418 (253) 798-7664 (253) 405-8244 cell (253 798-6450 fax email: ghermosillo@tpchd.org

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From: To: Date: Subject: Attachments:

Holt, Anna K <anna.k.holt@pfizer.com> Heidi Henson 3/1/2011 3:55:02 PM FW: February TAP Minutes and Survey Reminder TAB Min 11 02 Feb 4 2011.doc

HeidiHere are the TAP minutes from Feb.

Bruce- I think Heidi fell off of this list. Just FYI.

Annie Holt

Public Affairs and Policy | Pfizer, Inc. Alliance Development Manager Mobile: 206.920.6240 Email: anna.k.holt@pfizer.com

From: Bruce Rytkonen [mailto:BRytkonen@tpchd.org] Sent: Monday, February 14, 2011 2:27 PM To: Holt, Anna K; Tegen, Anne; Annette Squetimkin-Anqoue; Grider, Brent; Bruce Rytkonen; Carrie Nyssen; Cynthia Hawthorne; Warnaca, Dawn; DeAnne Baer; Eric Hatzenbuehler (Eric.Hatzenbuehler@kingcounty.gov); Erin Dziedzic; Limtiaco, Frances; Frank Dibiase; George Hermosillo; (gbell@seattlecca.org); Greg C Puno (gcp3@u.washington.edu); Bissell, Janet; Sarthou, Jennifer; Cummings, Joanna; Ruze, John ; Karon, Judy; Scholer, Julie; Pritchard, Kathie; Iverson, Ken; Keonwha Kim (Keonwhakim@fhshealth.org); Nygard, Kim; Gregerson, Lindsey; Rasmussen, Lynette; Lynn Abegglen; Mandy Ma; Marianne Seifert; Meghan M. Sullivan CHES (msullivan@ThurstonTOGETHER.org); 'Michael Nagata'; Nelson, Monica; Nan Hogan; Tatom, Nanette; Richmond, Pat; Patricia Ramirez Neagle; Patrick Hogan, MD; Kowald, Roberta; Pebeasy, Robyn; Scott Neal (scott.neal@kingcounty.gov); Rose, Shelley; Soon Ja Han; Theophilus Mungen; Tricia Sinek; Dorn, Trixy; Wendi Gilreath Subject: February TAP Minutes and Survey Reminder

Good Valentines Day everyone. Attached are the minutes for the February TAP meeting.

The other day we sent everyone the TAP survey that is intended to help figure out some new directions for TAP. If youve already submitted your survey responses back to Annie Holt then a thank you very much is in order. If you
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havent yet made your submission, then for your convenience noted below are the three survey questions.

1. How do you think TAP is seen in the community?

2. How do you want TAP to be recognized in Pierce County, the region and the State?

3. What do we need to do to move TAP to where we are to where we want to be?

It would be appreciated if you could send your responses by Feb 21 to Annie at anna.k.holt@pfizer and to me at brytkonen@tpchd.org.

Thank you very much.

Well see you at the next TAP meeting on March 4 at Allenmore hospital from 9:00 to 11:00 in Conference Room D. ************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

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From: To: Date: Subject: Hi Kirsten,

Samantha Yeun Kirsten Frandsen 3/1/2011 1:55:34 PM RE: Board of Health Study Session

On the Board of Health Follow up Items, do you want us to summarize the information from the sources for you?

Sam

From: Kirsten Frandsen Sent: Monday, February 28, 2011 6:38 AM To: Tobacco PC Subject: Board of Health Study Session

Good morning,

As mentioned in the last Tobacco meeting, the Tobacco Board of Health Study Session went pretty well. I am attaching the notes from the meeting so you can get a sense as to the main points discussed and questions raised.

Also mentioned in the last meeting, most of the discussion centered around e-cigarettes. There were many questions about e-cig studies, their effectiveness in getting people to stop smoking, etc.

As you can see from the notes, there is a section on follow up. I hope that each you would be willing to help with one of these follow up items. We'll discuss this in our meeting this morning.

Thanks and have a super day!

Kirsten

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From: Hanna Zarellijackson To: Samantha Yeun George Hermosillo Kirsten Frandsen Tobacco PC Elizabeth Pulos Date: 3/1/2011 6:54:56 PM Subject: RE: E-cigarettes & youth access Attachments: Spokane-e-cig-Story-1-24-11.pdf Spokane Regional Health District's Tobacco Prevention and Control program recently completed a special emphasis project in Spokane County in which electronic cigarettes were sold to underage youth in over 90% of its attempts.

http://www.srhd.org/news.asp?id=179

From: Samantha Yeun Sent: Wednesday, February 23, 2011 3:07 PM To: George Hermosillo; Kirsten Frandsen; Tobacco PC; Elizabeth Pulos Subject: RE: E-cigarettes & youth access

Here's what I found on E-cigarettes and youth access. There's no evidence that youth accessing E-cigarettes right now, but there are recent state laws (Seattle, NY, etc.) that prohibit youth under the age of 18 from purchasing them. Most of the rulings and bans are based on social acceptability and social norm.

http://www.acscan.org/action/ny/campaigns/ecigarettes/

Sam

From: George Hermosillo Sent: Wednesday, February 23, 2011 2:23 PM To: Kirsten Frandsen; Tobacco PC; Elizabeth Pulos Subject:

Good Afternoon All,


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Here's the report we were talking about today in the our planning session. I've attached the report which includes socio economic status from 2009.

Disparities in Youth Tobacco Use in Washington State June 2009

Thanks,

George Hermosillo, B.A; SDVC Prevention Specialist Enviromental Health Program Tacoma Pierce County Health Dept. 3629 So. D St. Tacoma, Wa. 98418 (253) 798-7664 (253) 405-8244 cell (253 798-6450 fax email: ghermosillo@tpchd.org

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From: Steve Marek To: Anthony Chen Frank Dibiase Date: 3/1/2011 2:03:20 PM Subject: RE: F/U call to PC Exec re Tob Study Session We are trying to set something up with Jake and Victoria. I will check with Selina on progress.

From: Anthony Chen Sent: Tuesday, March 01, 2011 10:02 AM To: Steve Marek; Frank Dibiase Subject: F/U call to PC Exec re Tob Study Session

As I mentioned to Steve, I did call Pat McCarthy on Friday to check in since we lost her at the end of the BOH SS.

1. E-cigarettes a. Disagrees with Dick Muri and supports restricting them and keeping them out of bars 2. Local SIPP a. Supports general idea b. Just want to make sure we consider how it impacts personal rights 3. Misc a. Important to help people quit ("get out from under this addiction") b. Public education is important

I was wondering. Since both Victoria W and Jake F missed the BOH SS, should we do a debrief for them as we did for the Mayor?

AC

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From: To: Date: Subject:

Allison Cox Kirsten Frandsen 3/3/2011 4:19:26 PM RE: Chew cessation resources

I would guess that Kitsap is going to have a larger amount of their population using chew since they possibly constitute more rural areas where logging occurs than PC or King Dental societies sometimes have speakers and resources for chewing cessation that are not available to general tobacco preventionists. Some baseball greats offer their name and time to speak against chewing tobacco use. I would definitely tell your friend to look through the resources that were shared at the Wisconsin Conference or the Arizona conferences held on this subject in the last year.

Here is a google page of resources when I typed in resources for cessation of chewing tobacco- all looks useful.

Hope this helps, Allison

78,300 results (0.19 seconds) Ad 1. Quit Smokeless Tobacco Trying To Quit Chewing? Use Our Online Program To Start Today! www.mylastdip.com? Search Results 1. Chewing "Spit" Tobacco (Smoking Cessation) - ADA: American Dental ... Additional Resources. For PatientsSelf-help tobacco cessation tools. ... Chewing tobacco: Not a risk-free alternative to cigarettes ... www.ada.org Public Resources Oral Health Topics - Cached 2. Smoking and Tobacco Use :: How to Quit Smoking :: Office on ... How to Quit. Government Resources. Smokefree.gov Exit Notification ... service with educational materials and coaches that can help you quit smoking or chewing tobacco. ... Tobacco CessationYou Can Quit Smoking Now! Exit Notification ... www.cdc.gov/tobacco/how2quit.htm - Cached - Similar 3. Smokeless Tobacco - National Cancer Institute
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Talk with a smoking cessation counselor about quitting smokeless tobacco - call ... Links to smokeless tobacco information resources, from the National ... www.cancer.gov/cancertopics/tobacco/smokeless-tobacco - Cached 4. Books & Booklets on smokeless tobacco cessation One of the best resources for facts about the dangers of smokeless tobacco. Covers prevalence and trends of smokeless tobacco in the United States, ... www.quittobacco.com/bookletpage/book1.htm - Cached - Similar 5. Free Tobacco Cessation Resources for Clinicians Sep 28, 2010 ... Adult Cessation image link. Tobacco Laws section title image .... View Resource. Back to Top. Handouts for SMOKELESS Tobacco-using Patients ... www.tobaccofreeutah.org/free_resources_for_clinicians.html - Cached - Similar 6. Smokeless Tobacco Brush-Off Causes Concern For Leading Snuff ... Smokeless Tobacco Brush-Off Causes Concern For Leading Snuff Cessation Expert ... non-nicotine, non-tobacco snuff substitute, to make his 12-week cessation program ... Top Resources. U.S. Smokefree Places Scorecard LATEST HEADLINES! ... www.tobacco.org/Resources/quitsnuffkit.html - Cached - Similar 7. Tobacco Cessation Resources - UW Stout, Wisconsin's Polytechnic ... May 6, 2010 ... Links to internet resources about tobacco cessation. ... Offers free resources and tools to help dip, snuff and chewing tobacco users quit. ... www.uwstout.edu/committee/sbic/resources.cfm - Cached 8. Stop Smoking Cessation Resources For Health Professionals at Quit ... May 19, 2010 ... Help someone stop smoking or chewing tobacco. Resources obacco cessation counselors and health professionals. Prevention. Education. www.ucanquit2.org/helpsomeonequit/.../CessationResources.aspx - Cached 9. Great American Spit Out / Tobacco Cessation - Public Health Command Check out our great resources to get you started. ... DoD specific tobacco cessation initiative. Learn why "Smokeless tobacco is not harmless tobacco". ... phc.amedd.army.mil/topics/.../tc/.../GreatAmericanSpitOut2011.aspx - Cached 10. Smokeless Tobacco and E-Cigarettes Understanding these products and resources for cessation. What is smokeless tobacco? There are two basic types of smokeless tobaccosnuff and chewing ... www.isms.org/Physicians/.../SmokelessTobaccoandE-Cigarettes.aspx - Cached

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From: Kirsten Frandsen Sent: Thursday, March 03, 2011 11:58 AM To: George Hermosillo; Allison Cox Subject: RE: Chew

Thanks so much George- its much appreciated.

Actually, my friend lives in Kitsap Co. but works in King Co. which may be a good thing given the CPPW resources for Tobacco.

Any thoughts on resources in these communities?

Any educational materials for self study?

Thanks! Kirsten

From: George Hermosillo Sent: Thursday, March 03, 2011 10:56 AM To: Kirsten Frandsen; Allison Cox Subject: Chew

Kirsten,

If you asking what support there is in this community then I am aware that these groups are open to people who chew as well. We also have mint snuff that we have been providing as a replacement at no cost. Ive provided you with a sample on your desk. Allison is there anything else Ive forgotten or left out?

Thanks,

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George Hermosillo, B.A; SDVC Prevention Specialist Enviromental Health Program Tacoma Pierce County Health Dept. 3629 So. D St. Tacoma, Wa. 98418 (253) 798-7664 (253) 405-8244 cell (253 798-6450 fax email: ghermosillo@tpchd.org

From: Kirsten Frandsen Sent: Thursday, March 03, 2011 5:46 AM To: George Hermosillo Subject: RE: Jill Williams, M.D.,MPH

Thanks for the email and the attachments George. I just looked at the agenda and it looks like a great workshop- I'm glad that you can attend at least one of those days.

I've got a quick question for you since this is on my mind......

What resources are available to help with "chewing" cessation? A friend of mine was asking about it.....

Thanks George, Kirsten _____ From: George Hermosillo Sent: Wednesday, March 02, 2011 4:30 PM To: Kirsten Frandsen Subject: FW: Jill Williams, M.D.,MPH Good Afternoon Kirsten,
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Treating Tobacco Dependence Training is happening at Western State Hospital Wednesday, Thursday & Friday of this week. Staff at Western State have it handled and where not being asked for any resources or assistance; DOH will be there as well. I would like to attend Fridays training from 8-5pm. Thursday is Grand Rounds with is targeting Psychiatrists for those sessions. I have completed working on cessation, SIPP and SFH and the requests for BOH information. Fridays training at the hospital will be on the curriculum Learning about healthy living all day.

This comes at a good time and that is to find out exactly what DSHS/DOH are providing in way of funding and services to this population while Im there. What role if any TPCHD has and if any or does WSH have it handled. Remembering not to promise anything and being mindful how I ask questions as you said Not to step on anyone feet and whether or not it will work into our work plan for 2011.

I know Jennifer has put a lot of effort into this and has received a lot of help from Western State Hospital. The sad news is , as I shared, on the edge of a wonderful accomplishment her husband committed suicide. So her mind and thoughts are probably somewhere else and shell be at the training.

I am grateful this is happening and that this population care-givers, clinical staff and psychiatric are being provided clinical information that is a best practice. This system so desperately needs the paradigm away from providing cigarettes as behavior modification tool. So on the one hand Im grateful that its happening but on the other I wish I had more of an impact. Maybe I did who knows.

I wanted to thank you for allowing me to attend this important training on Friday, March 04, 2011.

Thanks Again,

George Hermosillo, B.A; SDVC Prevention Specialist Enviromental Health Program Tacoma Pierce County Health Dept. 3629 So. D St. Tacoma, Wa. 98418 (253) 798-7664 (253) 405-8244 cell (253 798-6450 fax email: ghermosillo@tpchd.org
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From: Ruby A. Godina [mailto:rgodina@uw.edu] Sent: Tuesday, March 01, 2011 11:55 AM To: George Hermosillo Subject: RE: Jill Williams, M.D.,MPH

Hello George, Per my voice mail, I'm not able to answer your specific questions, but I can tell you that the trainings are open to other professionals outside of Western State Hospital. I've attached the training agendas as well as directions to WSH. Free parking is available, but convenient spaces may be difficult to find- we are recommending that people arrive at least 30 minutes early. Jenn will be at most of the trainings. Please feel free to contact me for any questions or clarifications. Thanks,

Ruby Godina, MSW Candidate 2011 Research Assistant, Jennifer Stuber Ph.D. School of Social Work University of Washington

Cell 206-850-4813 _____ From: George Hermosillo [GHermosillo@tpchd.org] Sent: Thursday, February 24, 2011 11:24 AM
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To: Ruby A. Godina Subject: Jill Williams, M.D.,MPH Hi Jenn,

Just wondering when Jill is scheduled to be at Western State Hospital and how I can help. I also have a couple of questions as well.

1. Will this training only be offered to psychiatrists? 2. Will this training also be offered to outpatient treatment providers 3. How much time do you think youll need me?

As you know Im committed to assisting in any way I can. We have like all public employees been facing increased deficits and drastically reducing our FTEs. We have minimal capacity and we are developing our work plans for the year and I wanted to make sure I included hours in my work plan. If possible would you please contact me at your earliest convenience to discuss this further.

Thanks,

George Hermosillo, B.A; SDVC Prevention Specialist Enviromental Health Program Tacoma Pierce County Health Dept. 3629 So. D St. Tacoma, Wa. 98418 (253) 798-7664 (253) 405-8244 cell (253 798-6450 fax email: ghermosillo@tpchd.o

George Hermosillo, B.A; SDVC Prevention Specialist Enviromental Health Program Tacoma Pierce County Health Dept. 3629 So. D St.
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Tacoma, Wa. 98418 (253) 798-7664 (253) 405-8244 cell (253 798-6450 fax email: ghermosillo@tpchd.org

************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

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From: Neal, Scott <Scott.Neal@kingcounty.gov> To: 'e.ishihara@comcast.net' ' (shelleyc@cschc.org)' 'JulieP@chef.org' 'robynp@sihb.org' 'Cmejia@wacmhc.org' 'lark@gaycity.org' 'Pam Wessel-Estes' Frank Dibiase 'Shelley Cooper-Ashford' Kirsten Frandsen 'wgilreath@psesd.org' Date: 3/4/2011 12:47:22 PM Subject: Notes from "Future of Tobacco Prevention" meeting 2.16.11 Attachments: Tobacco partner notes.2.16.11.doc Hey Everyone, Sorry for taking so long to send you the notes from our recent meeting. Thank you to everyone who was able to make it. I think our discussion was good to get ideas out on the table and begin the discussion of what tobacco prevention might look like down the road. The takeaway that I got from this meeting was that we are all working on a bit different areas with some significant overlap. There was a desire to identify one activity that we all could focus on that would either fit within or support our own goals and objectives. We tossed around some ideas, but were not able to identify one yet. I would also encourage those of you who were not able to attend this meeting to share your thoughts about the work you are doing and/or the work you plan to continue to do past June of 2011 (providing you have funding). We will likley have to set up future meetings to further this discussion and determine a more strategic framework for how we continue to partner in tobacco prevention. Any ideas you all have on this are greatly appreciated. Thanks Scott

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From: To: Date: Subject: Thank you!!! J

Kirsten Frandsen Tutrecia Giles 3/4/2011 9:28:30 AM RE: BOH-E-cigs and youth

From: Tutrecia Giles Sent: Thursday, March 03, 2011 5:06 PM To: Kirsten Frandsen Cc: Samantha Yeun Subject: BOH-E-cigs and youth

Kirsten, The research that Sam and I found for the BOH question below is located in G:\LIBSHARE\TobaccoEH\ADMIN\BOH. Titled e-cigs and youth Let us know if you need us to expound on any of the areas. The corresponding articles/resources are also located in the same file.

1. Interested in more information on e-cigs- specifically market penetration, scientific data and ease of youth access (Marilyn Strickland).

Tutrecia Giles, M.Ed. Prevention Specialist Tacoma-Pierce County Health Department 3629 So 'D' Street, MS-409 Tacoma, Washington 98418-6813 Direct (253) 798-4727 fax (253) 798-6450 tgiles@tpchd.org

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From: Samantha Yeun To: Tutrecia Giles Kirsten Frandsen Date: 3/4/2011 2:19:04 PM Subject: RE: BOH-E-cigs and youth Hi Tutrecia,

Thank you for putting this together.

From: Tutrecia Giles Sent: Thursday, March 03, 2011 5:06 PM To: Kirsten Frandsen Cc: Samantha Yeun Subject: BOH-E-cigs and youth

Kirsten, The research that Sam and I found for the BOH question below is located in G:\LIBSHARE\TobaccoEH\ADMIN\BOH. Titled e-cigs and youth Let us know if you need us to expound on any of the areas. The corresponding articles/resources are also located in the same file.

1. Interested in more information on e-cigs- specifically market penetration, scientific data and ease of youth access (Marilyn Strickland).

Tutrecia Giles, M.Ed. Prevention Specialist Tacoma-Pierce County Health Department 3629 So 'D' Street, MS-409 Tacoma, Washington 98418-6813 Direct (253) 798-4727 fax (253) 798-6450 tgiles@tpchd.org

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From: Tutrecia Giles To: Samantha Yeun Kirsten Frandsen Date: 3/4/2011 2:40:24 PM Subject: Re: BOH-E-cigs and youth Sure thing. ; )-tg _____ From: Samantha Yeun Date: Fri, 4 Mar 2011 18:19:04 +0000 To: Tutrecia Giles; Kirsten Frandsen Subject: RE: BOH-E-cigs and youth

Hi Tutrecia,

Thank you for putting this together.

From: Tutrecia Giles Sent: Thursday, March 03, 2011 5:06 PM To: Kirsten Frandsen Cc: Samantha Yeun Subject: BOH-E-cigs and youth

Kirsten, The research that Sam and I found for the BOH question below is located in G:\LIBSHARE\TobaccoEH\ADMIN\BOH. Titled e-cigs and youth Let us know if you need us to expound on any of the areas. The corresponding articles/resources are also located in the same file.

1. Interested in more information on e-cigs- specifically market penetration, scientific data and ease of youth access (Marilyn Strickland).

Tutrecia Giles, M.Ed.


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Prevention Specialist Tacoma-Pierce County Health Department 3629 So 'D' Street, MS-409 Tacoma, Washington 98418-6813 Direct (253) 798-4727 fax (253) 798-6450 tgiles@tpchd.org

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From: To: Date: Subject: FYI

Frank Dibiase Steve Marek 3/11/2011 8:10:52 PM FW: Healthy Youth Survey results communication plan-- for feedback and approval

From: Anthony Chen Sent: Friday, March 11, 2011 3:56 PM To: Bridget Vandeventer; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: RE: Healthy Youth Survey results communication plan-- for feedback and approval

Bridget,

Sounds great! Kirsten and Frank can help you put together materials for the reporters regarding our Tobacco efforts. I would think that we should steer them towards the emerging threats (e-cigarettes, candy-like tobacco products, flavored cigarettes, hookah bars) and what we presented to the Board in terms of future directions.

I assume we will identify who will be the spokesperson if there is a request for interview and that we will have talking points ready.

I had mentioned that we had talked about doing a TNT editorial regarding the erosions to the advances made in smoking reduction. If there is interest from media on the HYS that allows us to deliver that message, then we could postpone the editorial indefinitely.

Last question is whether we need to coordinate with Seattle-King County PIO since we have overlapping media markets.

AC

From: Bridget Vandeventer Sent: Friday, March 11, 2011 1:25 PM To: Anthony Chen; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase
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Subject: Healthy Youth Survey results communication plan-- for feedback and approval

Hi Anthony, Cindan and I worked through an outreach plan for the Healthy Youth Survey results, which DOH is releasing on Wednesday, 3/16 via press release. They will focus on the tobacco results in their outreach.

The communication objective is to localize the state news to Pierce County, and use their news moment as a strategic opportunity to share information about tobacco programs here in the County. I've proposed that, immediately following DOH's release, we outreach to our local Pierce County media with DOH's release and a quick highlight of results specific to Pierce County. We can also include brief information about and/or links to information on youth tobacco programs here. We'll do this via outreach emails to our list of local beat reporters. I think it will be a good chance to drive some coverage about improvements (hopefully) in tobacco use here as well as sharing about the programs we run. It will also be a convenient way for me to make introductions to the PC media.

Tim Church at DOH has promised me an advance copy of the release so I can model our communication after his. How far in advance is undetermined, but I'm hoping for sometime early on Tuesday. I can then turn around our outreach fairly quickly with the help of Cindan's team in pulling the PC-specific results, and we'll be all ready to go when DOH does.

I'm interested in your thoughts and feedback on the proposed plan, and any questions you may have. Also please let me know what does and does not work for you in terms of receiving approval on media communications plans such as these. Thanks, Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

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From: Anthony Chen To: Bridget Vandeventer Cindan Gizzi Date: 3/11/2011 7:55:38 PM Subject: RE: Healthy Youth Survey results communication plan-- for feedback and approval Bridget,

Sounds great! Kirsten and Frank can help you put together materials for the reporters regarding our Tobacco efforts. I would think that we should steer them towards the emerging threats (e-cigarettes, candy-like tobacco products, flavored cigarettes, hookah bars) and what we presented to the Board in terms of future directions.

I assume we will identify who will be the spokesperson if there is a request for interview and that we will have talking points ready.

I had mentioned that we had talked about doing a TNT editorial regarding the erosions to the advances made in smoking reduction. If there is interest from media on the HYS that allows us to deliver that message, then we could postpone the editorial indefinitely.

Last question is whether we need to coordinate with Seattle-King County PIO since we have overlapping media markets.

AC

From: Bridget Vandeventer Sent: Friday, March 11, 2011 1:25 PM To: Anthony Chen; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: Healthy Youth Survey results communication plan-- for feedback and approval

Hi Anthony, Cindan and I worked through an outreach plan for the Healthy Youth Survey results, which DOH is releasing on Wednesday, 3/16 via press release. They will focus on the tobacco results in their outreach.

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The communication objective is to localize the state news to Pierce County, and use their news moment as a strategic opportunity to share information about tobacco programs here in the County. I've proposed that, immediately following DOH's release, we outreach to our local Pierce County media with DOH's release and a quick highlight of results specific to Pierce County. We can also include brief information about and/or links to information on youth tobacco programs here. We'll do this via outreach emails to our list of local beat reporters. I think it will be a good chance to drive some coverage about improvements (hopefully) in tobacco use here as well as sharing about the programs we run. It will also be a convenient way for me to make introductions to the PC media.

Tim Church at DOH has promised me an advance copy of the release so I can model our communication after his. How far in advance is undetermined, but I'm hoping for sometime early on Tuesday. I can then turn around our outreach fairly quickly with the help of Cindan's team in pulling the PC-specific results, and we'll be all ready to go when DOH does.

I'm interested in your thoughts and feedback on the proposed plan, and any questions you may have. Also please let me know what does and does not work for you in terms of receiving approval on media communications plans such as these. Thanks, Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

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From: Bridget Vandeventer To: Anthony Chen Cindan Gizzi Date: 3/11/2011 9:18:42 PM Subject: RE: Healthy Youth Survey results communication plan-- for feedback and approval This is great feedback. I'll incorporate this into the planning on Monday and go from there.

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Anthony Chen Sent: Friday, March 11, 2011 3:56 PM To: Bridget Vandeventer; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: RE: Healthy Youth Survey results communication plan-- for feedback and approval

Bridget,

Sounds great! Kirsten and Frank can help you put together materials for the reporters regarding our Tobacco efforts. I would think that we should steer them towards the emerging threats (e-cigarettes, candy-like tobacco products, flavored cigarettes, hookah bars) and what we presented to the Board in terms of future directions.

I assume we will identify who will be the spokesperson if there is a request for interview and that we will have talking points ready.

I had mentioned that we had talked about doing a TNT editorial regarding the erosions to the advances made in smoking reduction. If there is interest from media on the HYS that allows us to deliver that message, then we could postpone the editorial indefinitely.

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Last question is whether we need to coordinate with Seattle-King County PIO since we have overlapping media markets.

AC

From: Bridget Vandeventer Sent: Friday, March 11, 2011 1:25 PM To: Anthony Chen; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: Healthy Youth Survey results communication plan-- for feedback and approval

Hi Anthony, Cindan and I worked through an outreach plan for the Healthy Youth Survey results, which DOH is releasing on Wednesday, 3/16 via press release. They will focus on the tobacco results in their outreach.

The communication objective is to localize the state news to Pierce County, and use their news moment as a strategic opportunity to share information about tobacco programs here in the County. I've proposed that, immediately following DOH's release, we outreach to our local Pierce County media with DOH's release and a quick highlight of results specific to Pierce County. We can also include brief information about and/or links to information on youth tobacco programs here. We'll do this via outreach emails to our list of local beat reporters. I think it will be a good chance to drive some coverage about improvements (hopefully) in tobacco use here as well as sharing about the programs we run. It will also be a convenient way for me to make introductions to the PC media.

Tim Church at DOH has promised me an advance copy of the release so I can model our communication after his. How far in advance is undetermined, but I'm hoping for sometime early on Tuesday. I can then turn around our outreach fairly quickly with the help of Cindan's team in pulling the PC-specific results, and we'll be all ready to go when DOH does.

I'm interested in your thoughts and feedback on the proposed plan, and any questions you may have. Also please let me know what does and does not work for you in terms of receiving approval on media communications plans such as these. Thanks, Bridget

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Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

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From: To: Date: Subject:

Cindan Gizzi Bridget Vandeventer 3/11/2011 10:39:18 PM Re: Healthy Youth Survey results communication plan-- for feedback and approval

Yes, I was quite pleased with his level of comments. He stayed high level. Message sent from my BlackBerry. Cindan Gizzi Deputy Director Pro Tem Tacoma-Pierce County Health Dept.
From: Bridget Vandeventer Sent: Friday, March 11, 2011 05:18 PM To: Anthony Chen; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: RE: Healthy Youth Survey results communication plan-- for feedback and approval

This is great feedback. Ill incorporate this into the planning on Monday and go from there.

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Anthony Chen Sent: Friday, March 11, 2011 3:56 PM To: Bridget Vandeventer; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: RE: Healthy Youth Survey results communication plan-- for feedback and approval Bridget, Sounds great! Kirsten and Frank can help you put together materials for the reporters regarding our Tobacco efforts. I would think that we should steer them towards the emerging threats (e-cigarettes, candy-like tobacco products, flavored cigarettes, hookah bars) and what we presented to the Board in terms of future directions. I assume we will identify who will be the spokesperson if there is a request for interview and that we will have talking points ready. I had mentioned that we had talked about doing a TNT editorial regarding the erosions to the advances made in smoking reduction. If there is interest from media on the HYS that allows us to deliver that message, then we could postpone the editorial indefinitely. Last question is whether we need to coordinate with Seattle-King County PIO since we have overlapping media markets. AC From: Bridget Vandeventer Sent: Friday, March 11, 2011 1:25 PM To: Anthony Chen; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: Healthy Youth Survey results communication plan-- for feedback and approval

Hi Anthony, Cindan and I worked through an outreach plan for the Healthy Youth Survey results, which DOH is releasing on Wednesday, 3/16 via press release. They will focus on the tobacco results in their outreach.
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The communication objective is to localize the state news to Pierce County, and use their news moment as a strategic opportunity to share information about tobacco programs here in the County. Ive proposed that, immediately following DOHs release, we outreach to our local Pierce County media with DOHs release and a quick highlight of results specific to Pierce County. We can also include brief information about and/or links to information on youth tobacco programs here. Well do this via outreach emails to our list of local beat reporters. I think it will be a good chance to drive some coverage about improvements (hopefully) in tobacco use here as well as sharing about the programs we run. It will also be a convenient way for me to make introductions to the PC media. Tim Church at DOH has promised me an advance copy of the release so I can model our communication after his. How far in advance is undetermined, but Im hoping for sometime early on Tuesday. I can then turn around our outreach fairly quickly with the help of Cindans team in pulling the PC-specific results, and well be all ready to go when DOH does. Im interested in your thoughts and feedback on the proposed plan, and any questions you may have. Also please let me know what does and does not work for you in terms of receiving approval on media communications plans such as these. Thanks, Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

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From: To: Date: Subject: Attachments:

Jaime Paulson EHLead 3/14/2011 2:16:14 PM DRAFT EHL Minutes DRAFT 031011 Mtg Notes.docx DRAFT 030111 Mtg Notes.docx

Good Morning,

Please find the attached two previous EHL meeting minutes for your review. Please let me know of any changes.

Thanks!

Jaime Paulson Software Support Specialist II Tacoma-Pierce County Health Department 3629 South D Street Tacoma, WA 98418 (253) 798-4755 Direct Line (253) 798-6498 Fax jpaulson@tpchd.org

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From: Kirsten Frandsen To: Steve Marek Frank Dibiase Marianne Seifert Date: 3/14/2011 5:24:54 PM Subject: NEAR FINAL (?) BOH letter for Tobacco Study Session Follow Up Attachments: BOH TobaccoStudySession QA 14 March 2011- Frandsen comments v 2.docx Right back at 'ya......

Attached you will find the most up to date version of the Tobacco 3-pager. OCA has reviewed and I have incorporated their recommended changes.

Please note the following: 1. I removed the last bullet under whether e-cigs were safe. The comment was confusing and redundant. 2. I added a small section under the same question (safety of e-cigarettes) about nicotine and youth. 3. Last paragraph, upon suggestion of OCA, I provided the non-compliance rate for our local retailers (average of 4.9% for non-compliance for 2010). I pulled this from Hanna's data. Also, question- in this same paragraph, should the first word be "Our" or "Ours"?

The rest of the changes that OCA suggested were minor so I won't outline them in this email.

Thanks-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org
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From: Diane Evans To: Kirsten Frandsen PAN Date: 3/15/2011 3:25:02 PM Subject: RE: Workplans for Tobacco Hi Kirsten,

I'm happy to help out my Tobacco colleagues.

Thanks, Diane _____ From: Kirsten Frandsen Sent: Tuesday, March 15, 2011 10:43 AM To: PAN Subject: Workplans for Tobacco

Hi PAN team,

I have a special request for your assistance.

As you are aware, the Tobacco team is conducting their annual planning and just about to embark on developing their workplans. Given that you are now experts J in developing workplans, I would like to request that each of you work with a Tobacco team on developing their workplans. Although I dont have an exact time when they will begin working on these, I imagine that it will be within the next 1-2 weeks.

Tobacco has three priority areas of focus: 1. Reduction of second hand smoke through policies, systems, env. change (developing a Smoking in Public Places Ordinance and working with Rental Housing to develop smoke free policies). 2. Youth Tobacco (ban on e-cigarettes, potentially school mini grants and other school based efforts). 3. Cessation- working with priority populations and worksites to increase quitting of tobacco.
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Given that Jamie and Diane have the longest/greatest experience in developing work plans, I would like to request that you two be the primary PAN person to assist these teams in development of their plans. Given that Jamie has more time, Diane and Walt have limited time and Kathleen and Linda are brand spankin new to our team, heres what I propose:

1. Second hand smoke- Jamie and Walt 2. Youth Tobacco- Jamie and Kathleen 3. Cessation- Diane and Linda

Please let me know what you think.

Go team!

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

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From: Jamie-Diane Pollock To: Diane Evans Kirsten Frandsen PAN Date: 3/15/2011 3:33:02 PM Subject: RE: Workplans for Tobacco Me too.

Jamie

From: Diane Evans Sent: Tuesday, March 15, 2011 12:25 PM To: Kirsten Frandsen; PAN Subject: RE: Workplans for Tobacco

Hi Kirsten,

I'm happy to help out my Tobacco colleagues.

Thanks, Diane _____ From: Kirsten Frandsen Sent: Tuesday, March 15, 2011 10:43 AM To: PAN Subject: Workplans for Tobacco Hi PAN team,

I have a special request for your assistance.

As you are aware, the Tobacco team is conducting their annual planning and just about to embark on developing their workplans. Given that you are now experts J in developing workplans, I would like to request that each of you
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work with a Tobacco team on developing their workplans. Although I don't have an exact time when they will begin working on these, I imagine that it will be within the next 1-2 weeks.

Tobacco has three priority areas of focus: 1. Reduction of second hand smoke through policies, systems, env. change (developing a Smoking in Public Places Ordinance and working with Rental Housing to develop smoke free policies). 2. Youth Tobacco (ban on e-cigarettes, potentially school mini grants and other school based efforts). 3. Cessation- working with priority populations and worksites to increase quitting of tobacco.

Given that Jamie and Diane have the longest/greatest experience in developing work plans, I would like to request that you two be the primary PAN person to assist these teams in development of their plans. Given that Jamie has more time, Diane and Walt have limited time and Kathleen and Linda are brand spankin' new to our team, here's what I propose:

1. Second hand smoke- Jamie and Walt 2. Youth Tobacco- Jamie and Kathleen 3. Cessation- Diane and Linda

Please let me know what you think....

Go team!

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

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From: To: Date: Subject:

Kirsten Frandsen Linda Graves 3/15/2011 1:59:02 PM RE: Workplans for Tobacco

Hi, it would make sense but the cessation work includes worksites so I wanted you to work there. Also, Kathleen is doing a lot of youth work for ACHIEVE and also through the Y so I wanted that integration.

Thanks, Kirsten

From: Linda Graves Sent: Tuesday, March 15, 2011 10:46 AM To: Kirsten Frandsen Subject: RE: Workplans for Tobacco

Kirsten, Wouldn't it make sense for me to work with Jamie in the Youth tobacco and schools efforts? Or with any school efforts. Let me know

From: Kirsten Frandsen Sent: Tuesday, March 15, 2011 10:43 AM To: PAN Subject: Workplans for Tobacco

Hi PAN team,

I have a special request for your assistance.

As you are aware, the Tobacco team is conducting their annual planning and just about to embark on developing their workplans. Given that you are now experts J in developing workplans, I would like to request that each of you work with a Tobacco team on developing their workplans. Although I don't have an exact time when they will begin working on these, I imagine that it will be within the next 1-2 weeks.
8_19_2011

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Tobacco has three priority areas of focus: 1. Reduction of second hand smoke through policies, systems, env. change (developing a Smoking in Public Places Ordinance and working with Rental Housing to develop smoke free policies). 2. Youth Tobacco (ban on e-cigarettes, potentially school mini grants and other school based efforts). 3. Cessation- working with priority populations and worksites to increase quitting of tobacco.

Given that Jamie and Diane have the longest/greatest experience in developing work plans, I would like to request that you two be the primary PAN person to assist these teams in development of their plans. Given that Jamie has more time, Diane and Walt have limited time and Kathleen and Linda are brand spankin' new to our team, here's what I propose:

1. Second hand smoke- Jamie and Walt 2. Youth Tobacco- Jamie and Kathleen 3. Cessation- Diane and Linda

Please let me know what you think....

Go team!

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

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From: To: Date: Subject:


Sounds good. Thanks
From: Kirsten Frandsen Sent: Tuesday, March 15, 2011 10:59 AM To: Linda Graves Subject: RE: Workplans for Tobacco

Linda Graves Kirsten Frandsen 3/15/2011 4:29:28 PM RE: Workplans for Tobacco

Hi, it would make sense but the cessation work includes worksites so I wanted you to work there. Also, Kathleen is doing a lot of youth work for ACHIEVE and also through the Y so I wanted that integration. Thanks, Kirsten
From: Linda Graves Sent: Tuesday, March 15, 2011 10:46 AM To: Kirsten Frandsen Subject: RE: Workplans for Tobacco

Kirsten, Wouldnt it make sense for me to work with Jamie in the Youth tobacco and schools efforts? Or with any school efforts. Let me know
From: Kirsten Frandsen Sent: Tuesday, March 15, 2011 10:43 AM To: PAN Subject: Workplans for Tobacco

Hi PAN team, I have a special request for your assistance. As you are aware, the Tobacco team is conducting their annual planning and just about to embark on developing their workplans. Given that you are now experts J in developing workplans, I would like to request that each of you work with a Tobacco team on developing their workplans. Although I dont have an exact time when they will begin working on these, I imagine that it will be within the next 1-2 weeks. Tobacco has three priority areas of focus: 1. Reduction of second hand smoke through policies, systems, env. change (developing a Smoking in Public Places Ordinance and working with Rental Housing to develop smoke free policies). 2. Youth Tobacco (ban on e-cigarettes, potentially school mini grants and other school based efforts). 3. Cessation- working with priority populations and worksites to increase quitting of tobacco. Given that Jamie and Diane have the longest/greatest experience in developing work plans, I would like to request that you two be the primary PAN person to assist these teams in development of their plans. Given that Jamie has more time, Diane and Walt have limited time and Kathleen and Linda are brand spankin new to our team, heres what I propose: 1. Second hand smoke- Jamie and Walt 2. Youth Tobacco- Jamie and Kathleen 3. Cessation- Diane and Linda Please let me know what you think.
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Go team! Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

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From: To: Date: Subject: Kirsten,

Linda Graves Kirsten Frandsen 3/15/2011 1:46:22 PM RE: Workplans for Tobacco

Wouldn't it make sense for me to work with Jamie in the Youth tobacco and schools efforts? Or with any school efforts. Let me know

From: Kirsten Frandsen Sent: Tuesday, March 15, 2011 10:43 AM To: PAN Subject: Workplans for Tobacco

Hi PAN team,

I have a special request for your assistance.

As you are aware, the Tobacco team is conducting their annual planning and just about to embark on developing their workplans. Given that you are now experts J in developing workplans, I would like to request that each of you work with a Tobacco team on developing their workplans. Although I don't have an exact time when they will begin working on these, I imagine that it will be within the next 1-2 weeks.

Tobacco has three priority areas of focus: 1. Reduction of second hand smoke through policies, systems, env. change (developing a Smoking in Public Places Ordinance and working with Rental Housing to develop smoke free policies). 2. Youth Tobacco (ban on e-cigarettes, potentially school mini grants and other school based efforts). 3. Cessation- working with priority populations and worksites to increase quitting of tobacco.

Given that Jamie and Diane have the longest/greatest experience in developing work plans, I would like to request that you two be the primary PAN person to assist these teams in development of their plans. Given that Jamie has more time, Diane and Walt have limited time and Kathleen and Linda are brand spankin' new to our team, here's
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what I propose:

1. Second hand smoke- Jamie and Walt 2. Youth Tobacco- Jamie and Kathleen 3. Cessation- Diane and Linda

Please let me know what you think....

Go team!

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

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From: Walt Burdsall To: Kirsten Frandsen PAN Date: 3/15/2011 2:48:54 PM Subject: RE: Workplans for Tobacco Hi Kirsten, Sounds good! I look forward to helping in any way I can. Walt _____ From: Kirsten Frandsen Sent: Tuesday, March 15, 2011 10:43 AM To: PAN Subject: Workplans for Tobacco

Hi PAN team,

I have a special request for your assistance.

As you are aware, the Tobacco team is conducting their annual planning and just about to embark on developing their workplans. Given that you are now experts J in developing workplans, I would like to request that each of you work with a Tobacco team on developing their workplans. Although I dont have an exact time when they will begin working on these, I imagine that it will be within the next 1-2 weeks.

Tobacco has three priority areas of focus: 1. Reduction of second hand smoke through policies, systems, env. change (developing a Smoking in Public Places Ordinance and working with Rental Housing to develop smoke free policies). 2. Youth Tobacco (ban on e-cigarettes, potentially school mini grants and other school based efforts). 3. Cessation- working with priority populations and worksites to increase quitting of tobacco.

Given that Jamie and Diane have the longest/greatest experience in developing work plans, I would like to request that you two be the primary PAN person to assist these teams in development of their plans. Given that Jamie has more time, Diane and Walt have limited time and Kathleen and Linda are brand spankin new to our team, heres what I propose:
8_19_2011

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1. Second hand smoke- Jamie and Walt 2. Youth Tobacco- Jamie and Kathleen 3. Cessation- Diane and Linda

Please let me know what you think.

Go team!

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

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From: To: Date: Subject: Hi PAN team,

Kirsten Frandsen PAN 3/15/2011 1:43:20 PM Workplans for Tobacco

I have a special request for your assistance.

As you are aware, the Tobacco team is conducting their annual planning and just about to embark on developing their workplans. Given that you are now experts J in developing workplans, I would like to request that each of you work with a Tobacco team on developing their workplans. Although I don't have an exact time when they will begin working on these, I imagine that it will be within the next 1-2 weeks.

Tobacco has three priority areas of focus: 1. Reduction of second hand smoke through policies, systems, env. change (developing a Smoking in Public Places Ordinance and working with Rental Housing to develop smoke free policies). 2. Youth Tobacco (ban on e-cigarettes, potentially school mini grants and other school based efforts). 3. Cessation- working with priority populations and worksites to increase quitting of tobacco.

Given that Jamie and Diane have the longest/greatest experience in developing work plans, I would like to request that you two be the primary PAN person to assist these teams in development of their plans. Given that Jamie has more time, Diane and Walt have limited time and Kathleen and Linda are brand spankin' new to our team, here's what I propose:

1. Second hand smoke- Jamie and Walt 2. Youth Tobacco- Jamie and Kathleen 3. Cessation- Diane and Linda

Please let me know what you think....

Go team!
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Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

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From: To: Date: Subject: Attachments:

Steve Marek Anthony Chen 3/16/2011 5:27:56 PM FW: FINAL BOH letter for Tobacco Study Session Follow Up Tobacco Study Session Follow Up Email FINAL.docx

Here is the information for the BOH regarding our tobacco presentation. Please take a look at it and let us know what you think. If ok then it would probably best if it came from you. Steve.

From: Kirsten Frandsen Sent: Monday, March 14, 2011 5:03 PM To: Steve Marek; Frank Dibiase; Marianne Seifert Subject: FINAL BOH letter for Tobacco Study Session Follow Up

Hi everyone,

Attached is the FINAL 3-pager for the Tobacco Study Session- per Frank and I.

Steve- in answering your concerns about whether we captured all of the follow up items..... We added one small piece about the dangers of secondhand smoke for e-cigs (no research available on the issue but we'll continue to watch for some) and intentionally left out the comment from Marilyn Strickland about working with the Korean grocery store community to decrease access of cigs to youth (this comment to us didn't seem that we needed to include as it was not a question- rather, a comment).

Thanks, Kirsten

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From: To: Date: Subject: Attachments:

Kirsten Frandsen Bridget Vandeventer 3/16/2011 3:39:34 PM FW: HYS Press release 2010 HYS Fact Sheet-Tobacco Updated 03-14-2011 final.doc

Hi Bridget- I just received this- another email from the State. They've attached STATE talking points but many of these are still relevant for us locally.

Tutricia will be finishing up our local talking points shortly so I'll send as soon as I can.

I spoke with Frank and Steve about the e-cigarette issue. They feel that it's okay to mention that it's an emerging trend and that our Board of Health is looking at this issue.

Thanks, Kirsten

From: Huyck, Carla (DOH) [mailto:Carla.Huyck@DOH.WA.GOV] Sent: Wednesday, March 16, 2011 12:30 PM To: Susan Wellhausen; Windom, David (DOHi); Brueske, Kate (DOHi); Edie Borgman; Palmer, Karen (DOHi); Allison Cox; Amy Ward; Andrea Criste Heider; Ann-Gale Peterson; Astrid Newell; Bruce Rytkonen; Carol.Hawk@unitedgeneral.org; McLachlan, Carrie (DOHi); Carrie Nyssen; CLALLAM - Jill Dole; CLARK Theresa Cross; CLARK - Tricia Mortell; COLUMBIA - Delphine Bailey; COLUMBIA - Vickie Hodgson; Crystal Fowler ; Dawn Jacobs; Eric Hatzenbuehler; George Hermosillo; Hanna Zarellijackson; HWiersma@whatcomcounty.us; JEFFERSON - Karen Obermeyer; Jessica Minder; Johnston, Allison; Jones, Lauri (DOHi); jtillman@shd.snohomish.wa.gov; Julie Scholer ; Keri Moore ; Kirsten Frandsen; KITSAP - Chris Craig; KITTITAS - Kasey Knutson; KITTITAS - Robin Read-Ochoa; KITTITAS - Sarah Bedsaul; KLICKITAT Margaret Pillon; Krista Panerio ; Marilyn Dold; Mark Sherard ; MASON - Ben Johnson; Iyall, Heidi (DOHi); Amrit Lal; Norilyn de la Pena ; Pam Wessel-Estes; Pat Calcote ; Renae Hunter; Samantha Yeun; SAN JUAN - Carol LeGate; Manning, John (DOHi); SAN JUAN - Martha Sharon; Sarah Ross-Viles ; Scott Neal; Richards, Kirby; Small, Mary (DOHi); T Giles; THURSTON TOGETHER! - Evan Welkin; THURSTON TOGETHER! - Jesse Youckton; THURSTON TOGETHER! - Meghan Sullivan; Bru, Sara (DOHi); WALLA WALLA - Susann Bassham; Martin, Fran (DOHi); WHITMAN - Julie Larsen; Zilar, Christopher; aburns@oesd.wednet.edu; Ann Allen; Anna Marie Dufault; Anna Thomas; Anne Elkins; azidack@esd101.net; Chris Chitwood; deb.drandoff@esd112.org; Diane Shepherd (E-mail); Jan Kennell; jdickson@esd101.net; Jennifer MacKillop; Jkoller@esd101.net; kara.seaman@esd112.org; Kristin Schutte (E-mail); Mary Dell Harrison; Maurene Stanton; mdower@oesd.wednet.edu; Miae Aramori; Mike Lynch (E-mail); Sandy Mathewson (E-mail); Sara Ellsworth; Stephanie Van Alstyne (E-mail); Susan Martin (E-mail); Richardson, Susan M /CFH/Tobacco (DOH); Tricia Hughes (E-mail); Wendi Gilreath (E-mail) Cc: Schoengarth, Scott (DOH); Reid, Terry (DOH); Davis, Paul A (DOH); Harrelson, David (DOH); Limtiaco, Frances (DOH); Pennington, Laura K (DOH); Saunders, Rachel B (DOH); Zipperer, Chris (DOH); Boysun, Mike (DOH) Subject: HYS Press release
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Hi again, The press release on the Healthy Youth Survey did go out to the media this morning. We have also updated our web page to include county level data http://www.doh.wa.gov/tobacco/other/countydata.htm . I'm also including a fact sheet and talking points specific to the tobacco program and HYS. If you have any questions please let me know. <<2010 HYS Fact Sheet-Tobacco Updated 03-14-2011 final.doc>> <<2010 HYS Talking points-Tobacco 3-1611.doc>> Carla Huyck Healthy Communities Program Manager Dept of Health Mailing address: PO Box 47848 Olympia, WA 98504-7848 Physical address: 111 Israel Road SE Tumwater, WA 98501 Phone: 360-236-3678 Cell phone: 360-480-1085 Fax: 360-236-3646 email: carla.huyck@doh.wa.gov website: http://here.doh.wa.gov/healthycommunities Public Health -- always working for a safer and healthier Washington _____________________________________________ From: Huyck, Carla (DOH) Sent: Wednesday, March 16, 2011 8:36 AM To: 'Susan Wellhausen'; Windom, David (DOHi); Brueske, Kate (DOHi); Edie Borgman; Palmer, Karen (DOHi); Allison Cox; Amy Ward; Andrea Criste Heider; Ann-Gale Peterson; Astrid Newell; Bruce Rytkonen ; Carol.Hawk@unitedgeneral.org; Carrie McLachlan; Carrie Nyssen; CLALLAM - Jill Dole; CLARK - Theresa Cross; CLARK - Tricia Mortell; COLUMBIA - Delphine Bailey; COLUMBIA - Vickie Hodgson; Crystal Fowler ; Dawn Jacobs ; Eric Hatzenbuehler; George Hermosillo; Hanna Zarellijackson ; HWiersma@whatcomcounty.us; JEFFERSON - Karen Obermeyer; Jessica Minder; Johnston, Allison; Jones, Lauri (DOHi); jtillman@shd.snohomish.wa.gov; Julie Scholer ; Keri Moore ; Kirsten Frandsen; KITSAP - Chris Craig; KITTITAS - Kasey Knutson; KITTITAS - Robin Read-Ochoa; KITTITAS - Sarah Bedsaul; KLICKITAT - Margaret Pillon; Krista Panerio ; Marilyn Dold; Mark Sherard ; MASON - Ben Johnson; MASON - Heidi Iyall; MayaDhari Swami ; Norilyn de la Pena ; Pam Wessel-Estes; Pat Calcote ; Renae Hunter; Samantha Yeun ; SAN JUAN - Carol LeGate; SAN JUAN - John Manning; SAN JUAN - Martha Sharon; Sarah Ross-Viles ; Scott Neal; SKAMANIA - Kirby Richards; Small, Mary (DOHi); T Giles; THURSTON TOGETHER! - Evan Welkin; THURSTON TOGETHER! - Jesse Youckton; THURSTON TOGETHER! - Meghan Sullivan; WALLA WALLA - Sara Bru; WALLA WALLA - Susann Bassham; WHITMAN - Fran Martin; WHITMAN - Julie Larsen; 'Zilar, Christopher'; aburns@oesd.wednet.edu; Ann Allen; Anna Marie Dufault; Anna Thomas; Anne Elkins; azidack@esd101.net; Chris Chitwood; deb.drandoff@esd112.org; Diane Shepherd (E-mail); Jan Kennell; jdickson@esd101.net; Jennifer MacKillop; Jkoller@esd101.net; kara.seaman@esd112.org; Kristin Schutte (E-mail); Mary Dell Harrison; Maurene Stanton; mdower@oesd.wednet.edu; Miae Aramori; Mike Lynch (E-mail); Sandy Mathewson (E-mail); Sara Ellsworth; Stephanie Van Alstyne (E-mail); Susan Martin (E-mail); Susan Richardson; Tricia Hughes (E-mail); Wendi Gilreath (E-mail) Cc: Schoengarth, Scott (DOH); Reid, Terry (DOH); Davis, Paul A (DOH); Harrelson, David (DOH); Limtiaco, Frances (DOH); Pennington, Laura K (DOH); Saunders, Rachel B (DOH); Zipperer, Chris (DOH) Subject: HYS EMBARGOED Press release
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Attached is the embargoed press release about the results from this year's Healthy Youth Survey. The final press release will go out around 11 today. PLEASE DO NOT distribute outside of your agency until later today. If you have questions please let me know. << File: 2011 HYS draft 15-03-14-2011.docx >> Carla Huyck Healthy Communities Program Manager Dept of Health Mailing address: PO Box 47848 Olympia, WA 98504-7848 Physical address: 111 Israel Road SE Tumwater, WA 98501 Phone: 360-236-3678 Cell phone: 360-480-1085 Fax: 360-236-3646 email: carla.huyck@doh.wa.gov website: http://here.doh.wa.gov/healthycommunities Public Health -- always working for a safer and healthier Washington

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From: To: Date: Subject:

Bridget Vandeventer Kirsten Frandsen 3/16/2011 5:52:12 PM RE: Talking points for HYS Tobacco

Ok, heres what Id like to send. I phrased the information about the programs without links, but we should put it on our list to get information about that up on the site. I called out in yellow where I need a stat. I hope thats easy to find.

Let me know what you think. Thanks so much!

Hello XXX, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

Today the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. Its an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in tobacco and nicotine products that are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, ehookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored. <>

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department is running several programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peerto-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition,
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Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. Ill look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

What are your students up to? Survey gives some insight

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends.
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Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm). ###

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Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 2:41 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Sure, I would be happy to look at your message; however, I dont see it attached to this email (unless your message is just our current youth tobacco prevention efforts). Just noticed a typo- should remove the s from prevention.

Unfortunately, our website is not up to date with current information. Well need to work on this.

Thanks, Kirsten

From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:24 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

This is very very helpful. Im getting close to ready to send this out; would you be able to take a quick look at my message to make sure its still accurate? Also, are there links to some of the programs that I can use? The ones that are referenced here:

Current youth tobacco preventions efforts at TPCHD:


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Educate youth and community agencies through various curriculum about the health hazards of tobacco and about how youth are highly targeted through media and advertising. Offer peer-to-peer tobacco prevention education to community based organization and schools. Provide tobacco curriculum to schools by providing online resources and curriculum that can be downloaded and printed. Conduct tobacco retailer compliance checks that reduce the illegal sales of tobacco to minors which reduces youth smoking. Support policies that restrict youth access to tobacco, promote school policies around enforcement and intervention and research other methods of tobacco cessation and prevention. Regarding e-cigarettes: the Tacoma-Pierce County Board of Health is currently looking at this issue within our County.

Thanks! Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 1:35 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: Talking points for HYS Tobacco

Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey:

1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshalls analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to the state rates.
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We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue.

If you would like me to be a point of contact for the media, Im happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM.

Thanks for all-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

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From: To: Date: Subject:

Bridget Vandeventer Kirsten Frandsen 3/16/2011 5:24:26 PM RE: Talking points for HYS Tobacco

This is very very helpful. I'm getting close to ready to send this out; would you be able to take a quick look at my message to make sure it's still accurate? Also, are there links to some of the programs that I can use? The ones that are referenced here:

Current youth tobacco preventions efforts at TPCHD:

* Educate youth and community agencies through various curriculum about the health hazards of tobacco and about how youth are highly targeted through media and advertising. * Offer peer-to-peer tobacco prevention education to community based organization and schools. * Provide tobacco curriculum to schools by providing online resources and curriculum that can be downloaded and printed. * Conduct tobacco retailer compliance checks that reduce the illegal sales of tobacco to minors which reduces youth smoking. * Support policies that restrict youth access to tobacco, promote school policies around enforcement and intervention and research other methods of tobacco cessation and prevention. * Regarding e-cigarettes: the Tacoma-Pierce County Board of Health is currently looking at this issue within our County.

Thanks! Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 1:35 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: Talking points for HYS Tobacco
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Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey:

1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshall's analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to the state rates. We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue.

If you would like me to be a point of contact for the media, I'm happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM.

Thanks for all-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

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From: To: Date: Subject:

Kirsten Frandsen Bridget Vandeventer 3/16/2011 5:41:20 PM RE: Talking points for HYS Tobacco

Sure, I would be happy to look at your message; however, I don't see it attached to this email (unless your message is just our current youth tobacco prevention efforts). Just noticed a typo- should remove the "s" from "prevention.

Unfortunately, our website is not up to date with current information. We'll need to work on this.

Thanks, Kirsten

From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:24 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

This is very very helpful. I'm getting close to ready to send this out; would you be able to take a quick look at my message to make sure it's still accurate? Also, are there links to some of the programs that I can use? The ones that are referenced here:

Current youth tobacco preventions efforts at TPCHD:

* Educate youth and community agencies through various curriculum about the health hazards of tobacco and about how youth are highly targeted through media and advertising. * Offer peer-to-peer tobacco prevention education to community based organization and schools. * Provide tobacco curriculum to schools by providing online resources and curriculum that can be downloaded and printed. * Conduct tobacco retailer compliance checks that reduce the illegal sales of tobacco to minors which reduces youth smoking. * Support policies that restrict youth access to tobacco, promote school policies around enforcement and intervention and research other methods of tobacco cessation and prevention. * Regarding e-cigarettes: the Tacoma-Pierce County Board of Health is currently looking at this issue within our
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County.

Thanks! Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 1:35 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: Talking points for HYS Tobacco

Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey:

1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshall's analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to the state rates. We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue.

If you would like me to be a point of contact for the media, I'm happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM.

Thanks for all-

Kirsten Frandsen
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Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

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From: Kathleen MacGuire To: Kirsten Frandsen PAN Date: 3/16/2011 12:25:18 PM Subject: RE: Workplans for Tobacco Sounds good, I'll check in with Jamie and the youth tobacco team tomorrow. ThanksKathleen _____ From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 7:24 AM To: PAN Subject: RE: Workplans for Tobacco

Thanks for all of your very positive and gracious responses. You are a fabulous team and I feel privlidged to work with you ;)

Thanks, Kirsten _____ From: Jamie-Diane Pollock Sent: Tuesday, March 15, 2011 12:33 PM To: Diane Evans; Kirsten Frandsen; PAN Subject: RE: Workplans for Tobacco

Me too.

Jamie

From: Diane Evans Sent: Tuesday, March 15, 2011 12:25 PM To: Kirsten Frandsen; PAN Subject: RE: Workplans for Tobacco

Hi Kirsten,
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I'm happy to help out my Tobacco colleagues.

Thanks, Diane _____ From: Kirsten Frandsen Sent: Tuesday, March 15, 2011 10:43 AM To: PAN Subject: Workplans for Tobacco Hi PAN team,

I have a special request for your assistance.

As you are aware, the Tobacco team is conducting their annual planning and just about to embark on developing their workplans. Given that you are now experts J in developing workplans, I would like to request that each of you work with a Tobacco team on developing their workplans. Although I dont have an exact time when they will begin working on these, I imagine that it will be within the next 1-2 weeks.

Tobacco has three priority areas of focus: 1. Reduction of second hand smoke through policies, systems, env. change (developing a Smoking in Public Places Ordinance and working with Rental Housing to develop smoke free policies). 2. Youth Tobacco (ban on e-cigarettes, potentially school mini grants and other school based efforts). 3. Cessation- working with priority populations and worksites to increase quitting of tobacco.

Given that Jamie and Diane have the longest/greatest experience in developing work plans, I would like to request that you two be the primary PAN person to assist these teams in development of their plans. Given that Jamie has more time, Diane and Walt have limited time and Kathleen and Linda are brand spankin new to our team, heres what I propose:

1. Second hand smoke- Jamie and Walt


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2. Youth Tobacco- Jamie and Kathleen 3. Cessation- Diane and Linda

Please let me know what you think.

Go team!

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

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From: To: Date: Subject:

Kirsten Frandsen PAN 3/16/2011 10:24:08 AM RE: Workplans for Tobacco

Thanks for all of your very positive and gracious responses. You are a fabulous team and I feel privlidged to work with you ;)

Thanks, Kirsten _____ From: Jamie-Diane Pollock Sent: Tuesday, March 15, 2011 12:33 PM To: Diane Evans; Kirsten Frandsen; PAN Subject: RE: Workplans for Tobacco

Me too.

Jamie

From: Diane Evans Sent: Tuesday, March 15, 2011 12:25 PM To: Kirsten Frandsen; PAN Subject: RE: Workplans for Tobacco

Hi Kirsten,

I'm happy to help out my Tobacco colleagues.

Thanks, Diane _____ From: Kirsten Frandsen


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Sent: Tuesday, March 15, 2011 10:43 AM To: PAN Subject: Workplans for Tobacco Hi PAN team,

I have a special request for your assistance.

As you are aware, the Tobacco team is conducting their annual planning and just about to embark on developing their workplans. Given that you are now experts J in developing workplans, I would like to request that each of you work with a Tobacco team on developing their workplans. Although I dont have an exact time when they will begin working on these, I imagine that it will be within the next 1-2 weeks.

Tobacco has three priority areas of focus: 1. Reduction of second hand smoke through policies, systems, env. change (developing a Smoking in Public Places Ordinance and working with Rental Housing to develop smoke free policies). 2. Youth Tobacco (ban on e-cigarettes, potentially school mini grants and other school based efforts). 3. Cessation- working with priority populations and worksites to increase quitting of tobacco.

Given that Jamie and Diane have the longest/greatest experience in developing work plans, I would like to request that you two be the primary PAN person to assist these teams in development of their plans. Given that Jamie has more time, Diane and Walt have limited time and Kathleen and Linda are brand spankin new to our team, heres what I propose:

1. Second hand smoke- Jamie and Walt 2. Youth Tobacco- Jamie and Kathleen 3. Cessation- Diane and Linda

Please let me know what you think.

Go team!

8_19_2011

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Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

8_19_2011

Page 1

From: To: Date: Subject: Attachments:

Kirsten Frandsen Bridget Vandeventer 3/16/2011 4:34:34 PM Talking points for HYS Tobacco HYS tobTalking Points 3-16-11.docx

Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey:

1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshall's analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to the state rates. We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue.

If you would like me to be a point of contact for the media, I'm happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM.

Thanks for all-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

8_19_2011

Page 1

From: To: Bridget Vandeventer Date: 3/17/2011 1:31:32 PM Subject: Welcome! Im going to be busy for the next several days on a project Im working on, but I look forward to meeting you after that. --Rob

On 3/17/11 9:12 AM, "Bridget Vandeventer" wrote:

Hello Rob, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you. In my 8 short days with the department, Im finding some great stories that I think you might be interested in. I assume Ill be working with you and other TNT staffers quite a bit, and am hoping that I can get a chance in the next couple weeks to come down and meet you all. Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you. Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve. Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored. The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means. Please let me know if you have any questions. I look forward to working with you in the future! Many thanks, Bridget Vandeventer

Bridget Vandeventer
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Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

What are your students up to? Survey gives some insight

OLYMPIA * More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out
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there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm ).

###

************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

8_19_2011

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From: To: Date: Subject: Attachments: Hi Bridget,

Frank Dibiase Bridget Vandeventer 3/17/2011 7:21:54 PM FW: FINAL BOH letter for Tobacco Study Session Follow Up Tobacco Study Session Follow Up Email FINAL.docx

How's it going? Can you take a look at this document and give us your feedback when you have a chance? Thanks.

From: Steve Marek Sent: Wednesday, March 16, 2011 2:28 PM To: Anthony Chen Cc: Kirsten Frandsen; Frank Dibiase Subject: FW: FINAL BOH letter for Tobacco Study Session Follow Up

Here is the information for the BOH regarding our tobacco presentation. Please take a look at it and let us know what you think. If ok then it would probably best if it came from you. Steve.

From: Kirsten Frandsen Sent: Monday, March 14, 2011 5:03 PM To: Steve Marek; Frank Dibiase; Marianne Seifert Subject: FINAL BOH letter for Tobacco Study Session Follow Up

Hi everyone,

Attached is the FINAL 3-pager for the Tobacco Study Session- per Frank and I.

Steve- in answering your concerns about whether we captured all of the follow up items..... We added one small piece about the dangers of secondhand smoke for e-cigs (no research available on the issue but we'll continue to watch for some) and intentionally left out the comment from Marilyn Strickland about working with the Korean grocery store community to decrease access of cigs to youth (this comment to us didn't seem that we needed to include as it was not a question- rather, a comment).

Thanks, Kirsten
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8_19_2011

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From: To: Date: Subject:

Frank Dibiase Steve Marek 3/17/2011 4:02:12 PM FW: Talking points for HYS Tobacco

FYI. Not sure you were in the loop on this. A press release was sent out yesterday piggybacking on the DOH press release re: the Healthy Youth Survey data.

Bridgets been great to work with. I think it helped that we were prepared. Well see if we get any bites.

From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:52 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Ok, heres what Id like to send. I phrased the information about the programs without links, but we should put it on our list to get information about that up on the site. I called out in yellow where I need a stat. I hope thats easy to find.

Let me know what you think. Thanks so much!

Hello XXX, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

Today the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. Its an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to
8_19_2011

Page 2

smoke, but we would like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in tobacco and nicotine products that are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, ehookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored. <>

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department is running several programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peerto-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. Ill look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

8_19_2011

Page 3

What are your students up to? Survey gives some insight

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are
8_19_2011

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engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm). ###

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 2:41 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Sure, I would be happy to look at your message; however, I dont see it attached to this email (unless your message is just our current youth tobacco prevention efforts). Just noticed a typo- should remove the s from prevention.

Unfortunately, our website is not up to date with current information. Well need to work on this.

Thanks, Kirsten

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From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:24 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

This is very very helpful. Im getting close to ready to send this out; would you be able to take a quick look at my message to make sure its still accurate? Also, are there links to some of the programs that I can use? The ones that are referenced here:

Current youth tobacco preventions efforts at TPCHD:

Educate youth and community agencies through various curriculum about the health hazards of tobacco and about how youth are highly targeted through media and advertising. Offer peer-to-peer tobacco prevention education to community based organization and schools. Provide tobacco curriculum to schools by providing online resources and curriculum that can be downloaded and printed. Conduct tobacco retailer compliance checks that reduce the illegal sales of tobacco to minors which reduces youth smoking. Support policies that restrict youth access to tobacco, promote school policies around enforcement and intervention and research other methods of tobacco cessation and prevention. Regarding e-cigarettes: the Tacoma-Pierce County Board of Health is currently looking at this issue within our County.

Thanks! Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 1:35 PM


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Page 6

To: Bridget Vandeventer Cc: Frank Dibiase Subject: Talking points for HYS Tobacco

Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey:

1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshalls analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to the state rates. We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue.

If you would like me to be a point of contact for the media, Im happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM.

Thanks for all-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

8_19_2011

Page 1

From: To: Date: Subject:

Ben Sclair <ben@thesubtimes.com> Bridget Vandeventer 3/17/2011 11:54:58 PM Re: Survey results on youth tobacco use in Pierce County

Hello Bridget, Nice to "meet" you. Thank you for the information. Having a pre-schooler, 4th and 6th graders making sure my kids don't smoke is important. I've already been asking them about friends. (None that they know of). Anyway, The Suburban Times is like a community bulletin board. For example, I printed the release you sent with only one edit (added the 15% of 10th graders stat). I'm happy to share content that is "press-ready", as it is less work for me (I have a day job publishing an aviation magazine for people who own and fly general aviation aircraft). So, I look forward to seeing more content from the Health Department. Welcome aboard. Kind regards, Ben -Ben Sclair, Publisher The Suburban Times w. www.thesubtimes.com p. 253-312-1804 f. 253-471-9911

On Thu, Mar 17, 2011 at 9:12 AM, Bridget Vandeventer wrote:

Hello Ben, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.
8_19_2011

Page 2

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. I look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

What are your students up to? Survey gives some insight

8_19_2011

Page 3

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual
8_19_2011

Page 4

intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm). ###

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

8_19_2011

Page 1

From: To: Date: Subject:

Bridget Vandeventer 'editor@dispatchnews.com' 3/17/2011 3:07:44 PM RE: Survey results on youth tobacco use in Pierce County

These are great questions Pat. Ive sent them off to some folks in our department to see what we can answer for you specific to your area. Stay tuned on that, and Ill let you know what we come up with.

I do have the 30 day stat for other grade levels in Pierce County as well. They are below, and Ive noted the Washington State results so you can see how we compare to the rest of the state: Pierce County students who say they have smoked in the last 30 days Grade 6: 2% (WA2%) Grade 8: 8% (WA 6%) Grade 10: 15% (WA 12%) Grade 12: 20% (WA 19%)

Ill get back to you as soon as I know more on your other questions. Thanks! Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Pat Jenkins [mailto:editor@dispatchnews.com] Sent: Thursday, March 17, 2011 9:32 AM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County

8_19_2011

Page 2

Thank you, Bridget. We received the general press release from the state, but I appreciate your input. I do have a few questions pertaining to Pierce County: 1. Are the survey results countywide, i.e., were students in every school district involved? (In particular, did the Eatonville and Bethel districts participate?) 2. Are there any demographic breakdowns along ethnicity? 3. You mentioned 15 percent of 10th graders say they smoked in the previous 30 days. Is that the highest percentage among grades? And are percentages available for the other grades? Pat Jenkins

-Pat Jenkins Editor The Dispatch 360-832-4697 editor@dispatchnews.com

On 3/17/11 9:13 AM, Bridget Vandeventer wrote: Hello Dispatch team, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco
8_19_2011

Page 3

and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. I look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

What are your students up to? Survey gives some insight

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored
8_19_2011

Page 4

tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse.
8_19_2011

Page 5

The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm).

-Pat Jenkins Editor The Dispatch 360-832-4697 editor@dispatchnews.com

8_19_2011

Page 1

From: To: Date: Subject:

Pat Jenkins <editor@dispatchnews.com> Bridget Vandeventer 3/17/2011 12:32:02 PM Re: Survey results on youth tobacco use in Pierce County

Thank you, Bridget. We received the general press release from the state, but I appreciate your input. I do have a few questions pertaining to Pierce County: 1. Are the survey results countywide, i.e., were students in every school district involved? (In particular, did the Eatonville and Bethel districts participate?) 2. Are there any demographic breakdowns along ethnicity? 3. You mentioned 15 percent of 10th graders say they smoked in the previous 30 days. Is that the highest percentage among grades? And are percentages available for the other grades? Pat Jenkins -Pat Jenkins Editor The Dispatch 360-832-4697 editor@dispatchnews.com

On 3/17/11 9:13 AM, Bridget Vandeventer wrote: Hello Dispatch team, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates
8_19_2011

Page 2

since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. I look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

8_19_2011

Page 3

What are your students up to? Survey gives some insight

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy
8_19_2011

Page 4

being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm).

-Pat Jenkins Editor The Dispatch 360-832-4697 editor@dispatchnews.com

8_19_2011

Page 1

From: To: Date: Subject:

Steve Marek Frank Dibiase 3/17/2011 10:07:18 PM RE: Talking points for HYS Tobacco

Looks like she knows what she is doing!

From: Frank Dibiase Sent: Thursday, March 17, 2011 1:02 PM To: Steve Marek Subject: FW: Talking points for HYS Tobacco

FYI. Not sure you were in the loop on this. A press release was sent out yesterday piggybacking on the DOH press release re: the Healthy Youth Survey data.

Bridgets been great to work with. I think it helped that we were prepared. Well see if we get any bites.

From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:52 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Ok, heres what Id like to send. I phrased the information about the programs without links, but we should put it on our list to get information about that up on the site. I called out in yellow where I need a stat. I hope thats easy to find.

Let me know what you think. Thanks so much!

Hello XXX, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.
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Today the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. Its an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in tobacco and nicotine products that are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, ehookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored. <>

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department is running several programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peerto-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. Ill look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org
8_19_2011

Page 3

For immediate release: March 16, 2011

What are your students up to? Survey gives some insight

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about
8_19_2011

Page 4

11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm). ###

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 2:41 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Sure, I would be happy to look at your message; however, I dont see it attached to this email (unless your message
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is just our current youth tobacco prevention efforts). Just noticed a typo- should remove the s from prevention.

Unfortunately, our website is not up to date with current information. Well need to work on this.

Thanks, Kirsten

From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:24 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

This is very very helpful. Im getting close to ready to send this out; would you be able to take a quick look at my message to make sure its still accurate? Also, are there links to some of the programs that I can use? The ones that are referenced here:

Current youth tobacco preventions efforts at TPCHD:

Educate youth and community agencies through various curriculum about the health hazards of tobacco and about how youth are highly targeted through media and advertising. Offer peer-to-peer tobacco prevention education to community based organization and schools. Provide tobacco curriculum to schools by providing online resources and curriculum that can be downloaded and printed. Conduct tobacco retailer compliance checks that reduce the illegal sales of tobacco to minors which reduces youth smoking. Support policies that restrict youth access to tobacco, promote school policies around enforcement and intervention and research other methods of tobacco cessation and prevention. Regarding e-cigarettes: the Tacoma-Pierce County Board of Health is currently looking at this issue within our County.

Thanks! Bridget Vandeventer


8_19_2011

Page 6

Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 1:35 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: Talking points for HYS Tobacco

Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey:

1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshalls analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to the state rates. We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue.

If you would like me to be a point of contact for the media, Im happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM.

Thanks for all-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540
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kfrandsen@tpchd.org

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Page 1

From: To: Date: Subject:

Bridget Vandeventer Bridget Vandeventer 3/17/2011 11:47:28 AM Survey results on youth tobacco use in Pierce County

Hello Bridget, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. I look forward to working with you in the future. Many thanks, Bridget Vandeventer
8_19_2011

Page 2

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

What are your students up to? Survey gives some insight

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among
8_19_2011

Page 3

10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm). ###

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

8_19_2011

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From: To: Date: Subject: Attachments:

Jaime Paulson EHStaff-All 3/18/2011 4:28:26 PM EHL Meeting Minutes 030111 Mtg Notes.pdf 031011 Mtg Notes.pdf

Please find the attached minutes from our March 1 and March 10 meetings.

Have a great weekend!

Jaime Paulson Software Support Specialist II Tacoma-Pierce County Health Department 3629 South D Street Tacoma, WA 98418 (253) 798-4755 Direct Line (253) 798-6498 Fax jpaulson@tpchd.org

8_19_2011

Page 1

From: To: Date: Subject: Attachments: Hi Anthony,

Frank Dibiase Anthony Chen 3/18/2011 11:41:22 AM FW: FINAL BOH letter for Tobacco Study Session Follow Up Tobacco Study Session Follow Up Email FINAL.docx

I'm forwarding the email Steve sent yesterday with the draft of our summary to the BOH in follow-up to the study session.

We'll re-work the document based on your suggestions from yesterday's meeting. If you have a chance to review the attached document today and have other suggestions please let us know. Otherwise we'll be sending you a revised document for review.

Thanks.

From: Steve Marek Sent: Wednesday, March 16, 2011 2:28 PM To: Anthony Chen Cc: Kirsten Frandsen; Frank Dibiase Subject: FW: FINAL BOH letter for Tobacco Study Session Follow Up

Here is the information for the BOH regarding our tobacco presentation. Please take a look at it and let us know what you think. If ok then it would probably best if it came from you. Steve.

From: Kirsten Frandsen Sent: Monday, March 14, 2011 5:03 PM To: Steve Marek; Frank Dibiase; Marianne Seifert Subject: FINAL BOH letter for Tobacco Study Session Follow Up

Hi everyone,

Attached is the FINAL 3-pager for the Tobacco Study Session- per Frank and I.
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Steve- in answering your concerns about whether we captured all of the follow up items..... We added one small piece about the dangers of secondhand smoke for e-cigs (no research available on the issue but we'll continue to watch for some) and intentionally left out the comment from Marilyn Strickland about working with the Korean grocery store community to decrease access of cigs to youth (this comment to us didn't seem that we needed to include as it was not a question- rather, a comment).

Thanks, Kirsten

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From: To: Date: Subject: Hi Bridget,

Frank Dibiase Bridget Vandeventer 3/18/2011 11:47:24 AM RE: Talking points for HYS Tobacco

Just want to check if a press release was actually sent out yesterday and Wednesday. If so, can you please forward a copy of what was sent?

Also, any suggestions you have on the document were drafting in follow-up to our Tobacco focused BOH study session held on February 23 would be helpful. If at all possible, it would be good to get your suggestions today.

Let me know if youd like to discuss any of this for clarification. Thanks.

From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:52 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Ok, heres what Id like to send. I phrased the information about the programs without links, but we should put it on our list to get information about that up on the site. I called out in yellow where I need a stat. I hope thats easy to find.

Let me know what you think. Thanks so much!

Hello XXX, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

8_19_2011

Page 2

Today the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. Its an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in tobacco and nicotine products that are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, ehookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored. <>

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department is running several programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peerto-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. Ill look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

8_19_2011

Page 3

For immediate release: March 16, 2011

What are your students up to? Survey gives some insight

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders.
8_19_2011

Page 4

Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm). ###

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 2:41 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Sure, I would be happy to look at your message; however, I dont see it attached to this email (unless your message is just our current youth tobacco prevention efforts). Just noticed a typo- should remove the s from prevention.
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Unfortunately, our website is not up to date with current information. Well need to work on this.

Thanks, Kirsten

From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:24 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

This is very very helpful. Im getting close to ready to send this out; would you be able to take a quick look at my message to make sure its still accurate? Also, are there links to some of the programs that I can use? The ones that are referenced here:

Current youth tobacco preventions efforts at TPCHD:

Educate youth and community agencies through various curriculum about the health hazards of tobacco and about how youth are highly targeted through media and advertising. Offer peer-to-peer tobacco prevention education to community based organization and schools. Provide tobacco curriculum to schools by providing online resources and curriculum that can be downloaded and printed. Conduct tobacco retailer compliance checks that reduce the illegal sales of tobacco to minors which reduces youth smoking. Support policies that restrict youth access to tobacco, promote school policies around enforcement and intervention and research other methods of tobacco cessation and prevention. Regarding e-cigarettes: the Tacoma-Pierce County Board of Health is currently looking at this issue within our County.

Thanks! Bridget Vandeventer Communications and Community Relations Manager


8_19_2011

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Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 1:35 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: Talking points for HYS Tobacco

Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey:

1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshalls analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to the state rates. We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue.

If you would like me to be a point of contact for the media, Im happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM.

Thanks for all-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org
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From: Bridget Vandeventer To: Frank Dibiase Kirsten Frandsen Date: 3/18/2011 1:00:16 PM Subject: RE: Tobacco Study Session Follow-up notes with additional edits made (5).docx Attachments: Tobacco Study Session Follow Up Email FINAL (2)(BV).docx Here are my edits/comments on the draft you sent last night. I'll take a look at your most recent one to see if there's anything different in that, but hopefully it's easy to incorporate in the new doc.

I did reach out to the local papers and blogs yesterday about the HYS survey and some specific data about Pierce County. I got some minor interest (minor was expected) from the small locals, but no real pickup now. It did however let us start talking about e-cigarettes. Here is the message that I sent (Thanks Kirsten for helping me draft this): Hello April, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. I've recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. I've been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. We're glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than we'd like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer
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tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. I look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Frank Dibiase Sent: Friday, March 18, 2011 9:47 AM To: Kirsten Frandsen; Bridget Vandeventer Subject: Tobacco Study Session Follow-up notes with additional edits made (5).docx

Hello,

It's me again. Please review the attached BOH study session document and disregard the previous version. The attached document contains some of the Anthony's suggestions he shared with Steve and I yesterday afternoon. It still needs works.

Kirsten, Anthony stressed that we should emphasize the health impacts of nicotine. I did a little searching and didn't come up with much other than in high doses it can be poisonous and is highly addictive. Could you have the Tobacco program staff see if they find other health information from a valid source?

Thanks.
8_19_2011

Page 1

From: To: Date: Subject:

Bridget Vandeventer Frank Dibiase 3/18/2011 2:39:04 PM RE: Tobacco Study Session Follow-up notes with additional edits made (5).docx

Just a couple minor ones here. It looks like the Q&A didn't change, so I didn't touch that.

I like the intro on this version more. It's much clearer to me and makes the point a little more directly.

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Frank Dibiase Sent: Friday, March 18, 2011 10:05 AM To: Bridget Vandeventer Cc: Kirsten Frandsen Subject: RE: Tobacco Study Session Follow-up notes with additional edits made (5).docx

Thanks Bridget. We'll incorporate these changes. If you have edits to the revised version, please let us know. Thanks.

From: Bridget Vandeventer Sent: Friday, March 18, 2011 10:00 AM To: Frank Dibiase; Kirsten Frandsen Subject: RE: Tobacco Study Session Follow-up notes with additional edits made (5).docx

Here are my edits/comments on the draft you sent last night. I'll take a look at your most recent one to see if there's anything different in that, but hopefully it's easy to incorporate in the new doc.

I did reach out to the local papers and blogs yesterday about the HYS survey and some specific data about Pierce County. I got some minor interest (minor was expected) from the small locals, but no real pickup now. It did however let us start talking about e-cigarettes. Here is the message that I sent (Thanks Kirsten for helping me draft
8_19_2011

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this): Hello April, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. I've recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. I've been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. We're glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than we'd like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. I look forward to working with you in the future. Many thanks, Bridget Vandeventer

8_19_2011

Page 3

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Frank Dibiase Sent: Friday, March 18, 2011 9:47 AM To: Kirsten Frandsen; Bridget Vandeventer Subject: Tobacco Study Session Follow-up notes with additional edits made (5).docx

Hello,

It's me again. Please review the attached BOH study session document and disregard the previous version. The attached document contains some of the Anthony's suggestions he shared with Steve and I yesterday afternoon. It still needs works.

Kirsten, Anthony stressed that we should emphasize the health impacts of nicotine. I did a little searching and didn't come up with much other than in high doses it can be poisonous and is highly addictive. Could you have the Tobacco program staff see if they find other health information from a valid source?

Thanks.

8_19_2011

Page 1

From: To: Date: Subject:

Frank Dibiase Bridget Vandeventer 3/18/2011 2:44:36 PM RE: Tobacco Study Session Follow-up notes with additional edits made (5).docx

Thanks Bridget.

From: Bridget Vandeventer Sent: Friday, March 18, 2011 11:39 AM To: Frank Dibiase Cc: Kirsten Frandsen Subject: RE: Tobacco Study Session Follow-up notes with additional edits made (5).docx

Just a couple minor ones here. It looks like the Q&A didn't change, so I didn't touch that.

I like the intro on this version more. It's much clearer to me and makes the point a little more directly.

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Frank Dibiase Sent: Friday, March 18, 2011 10:05 AM To: Bridget Vandeventer Cc: Kirsten Frandsen Subject: RE: Tobacco Study Session Follow-up notes with additional edits made (5).docx

Thanks Bridget. We'll incorporate these changes. If you have edits to the revised version, please let us know. Thanks.

From: Bridget Vandeventer Sent: Friday, March 18, 2011 10:00 AM To: Frank Dibiase; Kirsten Frandsen
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Subject: RE: Tobacco Study Session Follow-up notes with additional edits made (5).docx

Here are my edits/comments on the draft you sent last night. I'll take a look at your most recent one to see if there's anything different in that, but hopefully it's easy to incorporate in the new doc.

I did reach out to the local papers and blogs yesterday about the HYS survey and some specific data about Pierce County. I got some minor interest (minor was expected) from the small locals, but no real pickup now. It did however let us start talking about e-cigarettes. Here is the message that I sent (Thanks Kirsten for helping me draft this): Hello April, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. I've recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. I've been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. We're glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than we'd like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.
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Please let me know if you have any questions. I look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Frank Dibiase Sent: Friday, March 18, 2011 9:47 AM To: Kirsten Frandsen; Bridget Vandeventer Subject: Tobacco Study Session Follow-up notes with additional edits made (5).docx

Hello,

It's me again. Please review the attached BOH study session document and disregard the previous version. The attached document contains some of the Anthony's suggestions he shared with Steve and I yesterday afternoon. It still needs works.

Kirsten, Anthony stressed that we should emphasize the health impacts of nicotine. I did a little searching and didn't come up with much other than in high doses it can be poisonous and is highly addictive. Could you have the Tobacco program staff see if they find other health information from a valid source?

Thanks.

8_19_2011

Page 1

From: To: Date: Subject:

Frank Dibiase Bridget Vandeventer 3/18/2011 1:05:12 PM RE: Tobacco Study Session Follow-up notes with additional edits made (5).docx

Thanks Bridget. We'll incorporate these changes. If you have edits to the revised version, please let us know. Thanks.

From: Bridget Vandeventer Sent: Friday, March 18, 2011 10:00 AM To: Frank Dibiase; Kirsten Frandsen Subject: RE: Tobacco Study Session Follow-up notes with additional edits made (5).docx

Here are my edits/comments on the draft you sent last night. I'll take a look at your most recent one to see if there's anything different in that, but hopefully it's easy to incorporate in the new doc.

I did reach out to the local papers and blogs yesterday about the HYS survey and some specific data about Pierce County. I got some minor interest (minor was expected) from the small locals, but no real pickup now. It did however let us start talking about e-cigarettes. Here is the message that I sent (Thanks Kirsten for helping me draft this): Hello April, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. I've recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. I've been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. We're glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

8_19_2011

Page 2

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than we'd like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. I look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Frank Dibiase Sent: Friday, March 18, 2011 9:47 AM To: Kirsten Frandsen; Bridget Vandeventer Subject: Tobacco Study Session Follow-up notes with additional edits made (5).docx

Hello,

It's me again. Please review the attached BOH study session document and disregard the previous version. The attached document contains some of the Anthony's suggestions he shared with Steve and I yesterday afternoon. It still needs works.
8_19_2011

Page 3

Kirsten, Anthony stressed that we should emphasize the health impacts of nicotine. I did a little searching and didn't come up with much other than in high doses it can be poisonous and is highly addictive. Could you have the Tobacco program staff see if they find other health information from a valid source?

Thanks.

8_19_2011

Page 1

From: To: Date: Subject: Attachments:

Bruce Rytkonen 'Gregory Jacoby' 3/21/2011 7:18:36 PM FW: BOH SIPP Resolution Dec 1 2010 e-cig Vdocx.docx

Here's the Draft SIPP document. As compared to an earlier version, section 7 in this version adds in restrictions for e-cigs, etc. Section 7 has a separate fine/fee structure as e-cigs aren't included in SIPP/RCW 70.160.

From: Frank Dibiase Sent: Monday, March 21, 2011 3:58 PM To: Bruce Rytkonen Cc: Kirsten Frandsen Subject:

Hi Bruce,

Can you please send Greg Jacoby an e-copy of the DRAFT TPCHD SIPP document you prepared a while back and please "cc" Kirsten and I?

I thought we previously forwarded a copy to Greg, but when I asked, he said he didn't remember seeing the document.

Thanks.

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From: To: Date: Subject: Muchos gracias!

Frank Dibiase Bruce Rytkonen 3/21/2011 7:19:46 PM RE:

From: Bruce Rytkonen Sent: Monday, March 21, 2011 4:19 PM To: 'Gregory Jacoby' Cc: Kirsten Frandsen; Frank Dibiase Subject: FW:

Here's the Draft SIPP document. As compared to an earlier version, section 7 in this version adds in restrictions for e-cigs, etc. Section 7 has a separate fine/fee structure as e-cigs aren't included in SIPP/RCW 70.160.

From: Frank Dibiase Sent: Monday, March 21, 2011 3:58 PM To: Bruce Rytkonen Cc: Kirsten Frandsen Subject:

Hi Bruce,

Can you please send Greg Jacoby an e-copy of the DRAFT TPCHD SIPP document you prepared a while back and please "cc" Kirsten and I?

I thought we previously forwarded a copy to Greg, but when I asked, he said he didn't remember seeing the document.

Thanks.

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From: To: Date: Subject:

Pat Jenkins <editor@dispatchnews.com> Bridget Vandeventer 3/21/2011 5:28:54 PM Re: Survey results on youth tobacco use in Pierce County

Thank you, Bridget. I appreciate the help. Will gender/ethnicity information be available at a later date? Pat Jenkins On 3/17/11 4:16 PM, Bridget Vandeventer wrote: Hi Pat, I did confirm that Eatonville and Bethel School Districts participated in the survey. In Eatonville, there were 5 schools that participated and 31 in Bethel. You can see the full list of schools that participated here. School districts will be provided results specific to their students.

We do have demographics (gender and ethnicity) for the respondents, but at this point we dont have the breakdown for how each group responded.

I hope this helps. Please let me know if theres anything else you need. And of course please let me know if youre working on stories we can assist in down the road.

Thank you, Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Bridget Vandeventer Sent: Thursday, March 17, 2011 12:08 PM To: 'editor@dispatchnews.com' Subject: RE: Survey results on youth tobacco use in Pierce County

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These are great questions Pat. Ive sent them off to some folks in our department to see what we can answer for you specific to your area. Stay tuned on that, and Ill let you know what we come up with.

I do have the 30 day stat for other grade levels in Pierce County as well. They are below, and Ive noted the Washington State results so you can see how we compare to the rest of the state: Pierce County students who say they have smoked in the last 30 days Grade 6: 2% (WA2%) Grade 8: 8% (WA 6%) Grade 10: 15% (WA 12%) Grade 12: 20% (WA 19%)

Ill get back to you as soon as I know more on your other questions. Thanks! Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Pat Jenkins [mailto:editor@dispatchnews.com] Sent: Thursday, March 17, 2011 9:32 AM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County

Thank you, Bridget. We received the general press release from the state, but I appreciate your input. I do have a few questions pertaining to Pierce County: 1. Are the survey results countywide, i.e., were students in every school district involved? (In particular, did the
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Eatonville and Bethel districts participate?) 2. Are there any demographic breakdowns along ethnicity? 3. You mentioned 15 percent of 10th graders say they smoked in the previous 30 days. Is that the highest percentage among grades? And are percentages available for the other grades? Pat Jenkins -Pat Jenkins Editor The Dispatch 360-832-4697 editor@dispatchnews.com

On 3/17/11 9:13 AM, Bridget Vandeventer wrote: Hello Dispatch team, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed
8_19_2011

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like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. I look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

What are your students up to? Survey gives some insight

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity.
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It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm).

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-Pat Jenkins Editor The Dispatch 360-832-4697 editor@dispatchnews.com ************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

-Pat Jenkins Editor The Dispatch 360-832-4697 editor@dispatchnews.com

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From: Bridget Vandeventer To: Frank Dibiase Kirsten Frandsen Date: 3/22/2011 11:48:26 PM Subject: Re: Talking points for HYS Tobacco
Oh sorry, I meant who in the Dept should get the coverage update? Steve? The OCA team? Anyone else on your teams? Sent from my BlackBerry, please pardon any typos.
From: Frank Dibiase Sent: Tuesday, March 22, 2011 08:09 PM To: Bridget Vandeventer; Kirsten Frandsen Subject: Re: Talking points for HYS Tobacco

Thanks for the update and enthusiasm. How about the Tacoma Weekly? The KP News (comes out monthly)? Also just a thought, but many of the high schools have some pretty good papers and might be valuable to reach out to given the relevance of the results to their audience. Kirsten?

From: Bridget Vandeventer Sent: Tuesday, March 22, 2011 05:02 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Hi Kirsten and Frank, We got a little pick up on our outreach about the HYS survey that I wanted to share with you. I think it should be shared more broadly, so was hoping you could help me decide who should be on that distribution. The most significant article is from the University Place Patch.com. Patch.com is a fairly new, hyper-local online news organization. They employ professional journalists who are committed to finding stories specific to their community. In Pierce County, we have Patch.com sites in University Place, Gig Harbor, Lakewood, Enumclaw and Bonney Lake-Sumner. The editor of the UP Patch is a former TNT reporter, and I think were going to find lots of ways to engage with him. He called me today following up on the HYS outreach from last week, and wrote up a nice story specific to UP and hitting our main points. More Youth Using Tobacco Alternatives, Survey Finds Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds The other was from the Orting News, but was simply a re-post of the DOH press release. They erroneously named me as the author, but the content is still fine so well take it. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html I do have interest from the Eatonville Dispatch as well, but shed like more breakdown of the results around demographics. (E.G. 12% of female 12th graders smoked, 10% of Hispanic 6th graders, etc.) I was asking Susan about that earlier, but it sounds like were not doing that level of analysis quite yet. I will follow up with her. Thanks for the great work and the opportunity to tell a good story! Please let me know who you think should receive this coverage report. Bridget
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Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 2:41 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Sure, I would be happy to look at your message; however, I dont see it attached to this email (unless your message is just our current youth tobacco prevention efforts). Just noticed a typo- should remove the s from prevention. Unfortunately, our website is not up to date with current information. Well need to work on this. Thanks, Kirsten
From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:24 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

This is very very helpful. Im getting close to ready to send this out; would you be able to take a quick look at my message to make sure its still accurate? Also, are there links to some of the programs that I can use? The ones that are referenced here:

Current youth tobacco preventions efforts at TPCHD: Educate youth and community agencies through various curriculum about the health hazards of tobacco and about how youth are highly targeted through media and advertising. Offer peer-to-peer tobacco prevention education to community based organization and schools. Provide tobacco curriculum to schools by providing online resources and curriculum that can be downloaded and printed. Conduct tobacco retailer compliance checks that reduce the illegal sales of tobacco to minors which reduces youth smoking. Support policies that restrict youth access to tobacco, promote school policies around enforcement and intervention and research other methods of tobacco cessation and prevention. Regarding e-cigarettes: the Tacoma-Pierce County Board of Health is currently looking at this issue within our County.

Thanks!
Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 1:35 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: Talking points for HYS Tobacco 8_19_2011

Page 3

Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey: 1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshalls analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to the state rates. We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue. If you would like me to be a point of contact for the media, Im happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM. Thanks for all-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

8_19_2011

Page 1

From: To: Date: Subject: Hi Kirsten and Frank,

Bridget Vandeventer Kirsten Frandsen 3/22/2011 8:02:26 PM RE: Talking points for HYS Tobacco

We got a little pick up on our outreach about the HYS survey that I wanted to share with you. I think it should be shared more broadly, so was hoping you could help me decide who should be on that distribution.

The most significant article is from the University Place Patch.com. Patch.com is a fairly new, hyper-local online news organization. They employ professional journalists who are committed to finding stories specific to their community. In Pierce County, we have Patch.com sites in University Place, Gig Harbor, Lakewood, Enumclaw and Bonney Lake-Sumner. The editor of the UP Patch is a former TNT reporter, and I think we're going to find lots of ways to engage with him. He called me today following up on the HYS outreach from last week, and wrote up a nice story specific to UP and hitting our main points. More Youth Using Tobacco Alternatives, Survey Finds Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds The other was from the Orting News, but was simply a re-post of the DOH press release. They erroneously named me as the author, but the content is still fine so we'll take it. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html

I do have interest from the Eatonville Dispatch as well, but she'd like more breakdown of the results around demographics. (E.G. 12% of female 12th graders smoked, 10% of Hispanic 6th graders, etc.) I was asking Susan about that earlier, but it sounds like we're not doing that level of analysis quite yet. I will follow up with her.

Thanks for the great work and the opportunity to tell a good story! Please let me know who you think should receive this coverage report. Bridget

Bridget Vandeventer
8_19_2011

Page 2

Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 2:41 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Sure, I would be happy to look at your message; however, I don't see it attached to this email (unless your message is just our current youth tobacco prevention efforts). Just noticed a typo- should remove the "s" from "prevention.

Unfortunately, our website is not up to date with current information. We'll need to work on this.

Thanks, Kirsten

From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:24 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

This is very very helpful. I'm getting close to ready to send this out; would you be able to take a quick look at my message to make sure it's still accurate? Also, are there links to some of the programs that I can use? The ones that are referenced here:

Current youth tobacco preventions efforts at TPCHD:

* Educate youth and community agencies through various curriculum about the health hazards of tobacco and about how youth are highly targeted through media and advertising. * Offer peer-to-peer tobacco prevention education to community based organization and schools.
8_19_2011

Page 3

* Provide tobacco curriculum to schools by providing online resources and curriculum that can be downloaded and printed. * Conduct tobacco retailer compliance checks that reduce the illegal sales of tobacco to minors which reduces youth smoking. * Support policies that restrict youth access to tobacco, promote school policies around enforcement and intervention and research other methods of tobacco cessation and prevention. * Regarding e-cigarettes: the Tacoma-Pierce County Board of Health is currently looking at this issue within our County.

Thanks! Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 1:35 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: Talking points for HYS Tobacco

Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey:

1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshall's analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to the state rates. We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue.

If you would like me to be a point of contact for the media, I'm happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM.
8_19_2011

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Thanks for all-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

8_19_2011

Page 1

From: Frank Dibiase To: Bridget Vandeventer Kirsten Frandsen Date: 3/22/2011 11:09:38 PM Subject: Re: Talking points for HYS Tobacco
Thanks for the update and enthusiasm. How about the Tacoma Weekly? The KP News (comes out monthly)? Also just a thought, but many of the high schools have some pretty good papers and might be valuable to reach out to given the relevance of the results to their audience. Kirsten?

From: Bridget Vandeventer Sent: Tuesday, March 22, 2011 05:02 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Hi Kirsten and Frank, We got a little pick up on our outreach about the HYS survey that I wanted to share with you. I think it should be shared more broadly, so was hoping you could help me decide who should be on that distribution. The most significant article is from the University Place Patch.com. Patch.com is a fairly new, hyper-local online news organization. They employ professional journalists who are committed to finding stories specific to their community. In Pierce County, we have Patch.com sites in University Place, Gig Harbor, Lakewood, Enumclaw and Bonney Lake-Sumner. The editor of the UP Patch is a former TNT reporter, and I think were going to find lots of ways to engage with him. He called me today following up on the HYS outreach from last week, and wrote up a nice story specific to UP and hitting our main points. More Youth Using Tobacco Alternatives, Survey Finds Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds The other was from the Orting News, but was simply a re-post of the DOH press release. They erroneously named me as the author, but the content is still fine so well take it. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html I do have interest from the Eatonville Dispatch as well, but shed like more breakdown of the results around demographics. (E.G. 12% of female 12th graders smoked, 10% of Hispanic 6th graders, etc.) I was asking Susan about that earlier, but it sounds like were not doing that level of analysis quite yet. I will follow up with her. Thanks for the great work and the opportunity to tell a good story! Please let me know who you think should receive this coverage report. Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 2:41 PM 8_19_2011

Page 2 To: Bridget Vandeventer Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Sure, I would be happy to look at your message; however, I dont see it attached to this email (unless your message is just our current youth tobacco prevention efforts). Just noticed a typo- should remove the s from prevention. Unfortunately, our website is not up to date with current information. Well need to work on this. Thanks, Kirsten
From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:24 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

This is very very helpful. Im getting close to ready to send this out; would you be able to take a quick look at my message to make sure its still accurate? Also, are there links to some of the programs that I can use? The ones that are referenced here:

Current youth tobacco preventions efforts at TPCHD: Educate youth and community agencies through various curriculum about the health hazards of tobacco and about how youth are highly targeted through media and advertising. Offer peer-to-peer tobacco prevention education to community based organization and schools. Provide tobacco curriculum to schools by providing online resources and curriculum that can be downloaded and printed. Conduct tobacco retailer compliance checks that reduce the illegal sales of tobacco to minors which reduces youth smoking. Support policies that restrict youth access to tobacco, promote school policies around enforcement and intervention and research other methods of tobacco cessation and prevention. Regarding e-cigarettes: the Tacoma-Pierce County Board of Health is currently looking at this issue within our County.

Thanks!
Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 1:35 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: Talking points for HYS Tobacco

Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey: 1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshalls analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to
8_19_2011

Page 3

the state rates. We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue. If you would like me to be a point of contact for the media, Im happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM. Thanks for all-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

8_19_2011

Page 1

From: To: Date: Subject: Hi Kirsten,

Bridget Vandeventer Kirsten Frandsen 3/23/2011 3:52:20 PM Consumer Advocates for Smoke-free Alternatives

Thanks for calling this guy back. I can't be totally sure if this is him, but I actually think he's the chair of the Harvard Center for Global Tobacco Control. See here: http://www.hsph.harvard.edu/research/tobacco-controlresearch/about-us/. Sorry to hand you a hot one.

Here is the text of the article. I'll call the reporter right away to get the quote changed to "can pose similar health risks." That actual quote came from the email I sent, so we'll just need to be super careful on wording moving forward.

More Youth Using Tobacco Alternatives, Survey Finds But according to the Washington State Department of Health, the rate of students smoking cigarettes has stabilized compared to a decade ago.

By Brent Champaco | March 22, 2011 A state survey released this month found that the rate of youths who smoke cigarettes didn't increase, but those who are using candy flavored or other alternative tobacco products did. According to the Washington State Department of Health 's biannual Healthy Youth Survey, there were no significant increases in the rate of smokers among sixth-, eight-, 10th-, and 12th-graders who participated since a decade ago. In University Place, students at Narrows View Intermediate , Drum Intermediate , Curtis Junior and Curtis High participated in the survey. Bridget Vandeventer, spokeswoman at the Tacoma-Pierce County Health Department , said it's good news that there wasn't a significant increase in student smoking, as young adults are making better choices. Still, there is plenty of room for improvement, she says. For example, 15 percent of high school sophomores in Pierce County said they smoked cigarettes, a figure which the health department says can improve. "The risk of one kid who is smoking means we should do all we can," she said. But cigarettes aside, another potential problem that the health department wants people to know about is the increase in "alternative" tobacco, and nicotine products, which are seemingly targeted at youth characteristics such as their candy flavor. "These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction," Vandeventer said. "This issue should not be ignored."
8_19_2011

Page 2

Other results: -Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there - pain medicine abuse is down among 12th graders. -When students are depressed, abuse substances, are bullied and feel unsafe at school, they're less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year - down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. -About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. Click here for the full release, which includes online survey fact sheets.

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

8_19_2011

Page 1

From: Bridget Vandeventer To: Anthony Chen Cindan Gizzi Steve Marek Date: 3/23/2011 8:16:56 PM Subject: Coverage update: HYS survey results I wanted to share an update on our media outreach about the Healthy Youth Survey results. As discussed, we shared the DOH press release with some statistics specific to Pierce County. We didn't anticipate that this would drive significant coverage, but that it was a good opportunity to share our youth tobacco priorities with local media.

Our outreach resulted in two stories so far. One was simply a reprint of the DOH press release (wrongly attributed to me, but that's a moot point) in the Orting News. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html

The second story posted yesterday afternoon in the University Place Patch.com. (Patch.com is a fairly new, hyperlocal online news service based in communities. In Pierce County we have five Patch.com sites, and I'm really hopeful that we'll develop a great partnership with them to share public health messages.) This story was more in depth and really hit our key messages about youth smoking rates in Pierce County and the emerging threats of tobacco alternatives such as e-cigarettes, flavored tobacco and hookahs. I've pasted the link and the full text of the story below.

More Youth Using Tobacco Alternatives, Survey Finds But according to the Washington State Department of Health, the rate of students smoking cigarettes has stabilized compared to a decade ago. Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds

A state survey released this month found that the rate of youths who smoke cigarettes didn't increase, but those who are using candy flavored or other alternative tobacco products did.

According to the Washington State Department of Health 's biannual Healthy Youth Survey, there were no significant increases in the rate of smokers among sixth-, eight-, 10th-, and 12th-graders who participated since a decade ago. In University Place, students at Narrows View Intermediate , Drum Intermediate , Curtis Junior and Curtis High participated in the survey.
8_19_2011

Page 2

Bridget Vandeventer, spokeswoman at the Tacoma-Pierce County Health Department , said it's good news that there wasn't a significant increase in student smoking, as young adults are making better choices.

Still, there is plenty of room for improvement, she says. For example, 15 percent of high school sophomores in Pierce County said they smoked cigarettes, a figure which the health department says can improve.

"The risk of one kid who is smoking means we should do all we can," she said.

But cigarettes aside, another potential problem that the health department wants people to know about is the increase in "alternative" tobacco, and nicotine products, which are seemingly targeted at youth characteristics such as their candy flavor.

"These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose similar health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction," Vandeventer said. "This issue should not be ignored."

Other results: -Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there - pain medicine abuse is down among 12th graders.

-When students are depressed, abuse substances, are bullied and feel unsafe at school, they're less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year - down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school.

-About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse.

Click here for the full release, which includes online survey fact sheets.
8_19_2011

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Please let me know if you have any questions. Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Anthony Chen Sent: Friday, March 11, 2011 3:56 PM To: Bridget Vandeventer; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: RE: Healthy Youth Survey results communication plan-- for feedback and approval

Bridget,

Sounds great! Kirsten and Frank can help you put together materials for the reporters regarding our Tobacco efforts. I would think that we should steer them towards the emerging threats (e-cigarettes, candy-like tobacco products, flavored cigarettes, hookah bars) and what we presented to the Board in terms of future directions.

I assume we will identify who will be the spokesperson if there is a request for interview and that we will have talking points ready.

I had mentioned that we had talked about doing a TNT editorial regarding the erosions to the advances made in smoking reduction. If there is interest from media on the HYS that allows us to deliver that message, then we could postpone the editorial indefinitely.

Last question is whether we need to coordinate with Seattle-King County PIO since we have overlapping media markets.
8_19_2011

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AC

From: Bridget Vandeventer Sent: Friday, March 11, 2011 1:25 PM To: Anthony Chen; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: Healthy Youth Survey results communication plan-- for feedback and approval

Hi Anthony, Cindan and I worked through an outreach plan for the Healthy Youth Survey results, which DOH is releasing on Wednesday, 3/16 via press release. They will focus on the tobacco results in their outreach.

The communication objective is to localize the state news to Pierce County, and use their news moment as a strategic opportunity to share information about tobacco programs here in the County. I've proposed that, immediately following DOH's release, we outreach to our local Pierce County media with DOH's release and a quick highlight of results specific to Pierce County. We can also include brief information about and/or links to information on youth tobacco programs here. We'll do this via outreach emails to our list of local beat reporters. I think it will be a good chance to drive some coverage about improvements (hopefully) in tobacco use here as well as sharing about the programs we run. It will also be a convenient way for me to make introductions to the PC media.

Tim Church at DOH has promised me an advance copy of the release so I can model our communication after his. How far in advance is undetermined, but I'm hoping for sometime early on Tuesday. I can then turn around our outreach fairly quickly with the help of Cindan's team in pulling the PC-specific results, and we'll be all ready to go when DOH does.

I'm interested in your thoughts and feedback on the proposed plan, and any questions you may have. Also please let me know what does and does not work for you in terms of receiving approval on media communications plans such as these. Thanks, Bridget

Bridget Vandeventer
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Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

8_19_2011

Page 1

From: Kirsten Frandsen To: Frank Dibiase Bridget Vandeventer Date: 3/23/2011 4:15:16 PM Subject: Follow up with Greg Connelly
Hi there, I just got off the phone with Greg Connelly regarding his concern about the UP article. Apparently, this is *not* the Harvard Tobacco researcher/professor. I explained our position on e-cigarettes and he had a not so scientific rebuttal for my points below: Nicotine is poisonous in large doses (he said that the last youth that died of nicotine poisoning was in 2004). E-cigarettes look like real cigarettes and there is concern over role modeling (he said any kid over 8 would know the difference). Initiation with e-cigarettes could lead to smoking real cigarettes (he said that theres no research to prove this). Anyhow, he was very polite and I let him know that I appreciated his thoughts/perspectives and that we would modify our quote slightly to say e-cigarettes can pose similar health risks of tobacco. He provided the website of his organization (Consumer Advocates for Smoke Free Alternatives Assn.) should we want to look at the research that they have accumulated. www.casaa.org Thanks, Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

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From: To: Date: Subject:

Kirsten Frandsen Bridget Vandeventer 3/23/2011 3:53:06 PM RE: Consumer Advocates for Smoke-free Alternatives

Thanks- before you call UP, can we talk real quick? I'll give you a call.

Thanks, Kirsten

From: Bridget Vandeventer Sent: Wednesday, March 23, 2011 12:52 PM To: Kirsten Frandsen Subject: Consumer Advocates for Smoke-free Alternatives

Hi Kirsten, Thanks for calling this guy back. I can't be totally sure if this is him, but I actually think he's the chair of the Harvard Center for Global Tobacco Control. See here: http://www.hsph.harvard.edu/research/tobacco-controlresearch/about-us/. Sorry to hand you a hot one.

Here is the text of the article. I'll call the reporter right away to get the quote changed to "can pose similar health risks." That actual quote came from the email I sent, so we'll just need to be super careful on wording moving forward.

More Youth Using Tobacco Alternatives, Survey Finds But according to the Washington State Department of Health, the rate of students smoking cigarettes has stabilized compared to a decade ago.

By Brent Champaco | March 22, 2011 A state survey released this month found that the rate of youths who smoke cigarettes didn't increase, but those who are using candy flavored or other alternative tobacco products did. According to the Washington State Department of Health 's biannual Healthy Youth Survey, there were no significant increases in the rate of smokers among sixth-, eight-, 10th-, and 12th-graders who participated since a decade ago. In University Place, students at Narrows View Intermediate , Drum Intermediate , Curtis Junior and Curtis High participated in the survey.
8_19_2011

Page 2

Bridget Vandeventer, spokeswoman at the Tacoma-Pierce County Health Department , said it's good news that there wasn't a significant increase in student smoking, as young adults are making better choices. Still, there is plenty of room for improvement, she says. For example, 15 percent of high school sophomores in Pierce County said they smoked cigarettes, a figure which the health department says can improve. "The risk of one kid who is smoking means we should do all we can," she said. But cigarettes aside, another potential problem that the health department wants people to know about is the increase in "alternative" tobacco, and nicotine products, which are seemingly targeted at youth characteristics such as their candy flavor. "These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction," Vandeventer said. "This issue should not be ignored." Other results: -Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there - pain medicine abuse is down among 12th graders. -When students are depressed, abuse substances, are bullied and feel unsafe at school, they're less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year - down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. -About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. Click here for the full release, which includes online survey fact sheets.

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

8_19_2011

Page 1

From: Bridget Vandeventer To: Anthony Chen Cindan Gizzi Steve Marek Date: 3/23/2011 8:18:36 PM Subject: RE: Coverage update: HYS survey results My apologies for the additional message. I forgot something very important. HUGE thank you to Susan, Jim, Tutrecia, Kirsten and Frank for helping analyze and decipher the state data into Pierce County specific results in an easy to understand format for the media. Thank you!

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Bridget Vandeventer Sent: Wednesday, March 23, 2011 5:17 PM To: Anthony Chen; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: Coverage update: HYS survey results

I wanted to share an update on our media outreach about the Healthy Youth Survey results. As discussed, we shared the DOH press release with some statistics specific to Pierce County. We didn't anticipate that this would drive significant coverage, but that it was a good opportunity to share our youth tobacco priorities with local media.

Our outreach resulted in two stories so far. One was simply a reprint of the DOH press release (wrongly attributed to me, but that's a moot point) in the Orting News. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html

8_19_2011

Page 2

The second story posted yesterday afternoon in the University Place Patch.com. (Patch.com is a fairly new, hyperlocal online news service based in communities. In Pierce County we have five Patch.com sites, and I'm really hopeful that we'll develop a great partnership with them to share public health messages.) This story was more in depth and really hit our key messages about youth smoking rates in Pierce County and the emerging threats of tobacco alternatives such as e-cigarettes, flavored tobacco and hookahs. I've pasted the link and the full text of the story below.

More Youth Using Tobacco Alternatives, Survey Finds But according to the Washington State Department of Health, the rate of students smoking cigarettes has stabilized compared to a decade ago. Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds

A state survey released this month found that the rate of youths who smoke cigarettes didn't increase, but those who are using candy flavored or other alternative tobacco products did.

According to the Washington State Department of Health 's biannual Healthy Youth Survey, there were no significant increases in the rate of smokers among sixth-, eight-, 10th-, and 12th-graders who participated since a decade ago. In University Place, students at Narrows View Intermediate , Drum Intermediate , Curtis Junior and Curtis High participated in the survey.

Bridget Vandeventer, spokeswoman at the Tacoma-Pierce County Health Department , said it's good news that there wasn't a significant increase in student smoking, as young adults are making better choices.

Still, there is plenty of room for improvement, she says. For example, 15 percent of high school sophomores in Pierce County said they smoked cigarettes, a figure which the health department says can improve.

"The risk of one kid who is smoking means we should do all we can," she said.

But cigarettes aside, another potential problem that the health department wants people to know about is the increase in "alternative" tobacco, and nicotine products, which are seemingly targeted at youth characteristics such as their candy flavor.

"These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose similar health risks as cigarettes, and
8_19_2011

Page 3

may serve as a dangerous gateway for youth into an ongoing tobacco addiction," Vandeventer said. "This issue should not be ignored."

Other results: -Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there - pain medicine abuse is down among 12th graders.

-When students are depressed, abuse substances, are bullied and feel unsafe at school, they're less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year - down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school.

-About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse.

Click here for the full release, which includes online survey fact sheets.

Please let me know if you have any questions. Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Anthony Chen Sent: Friday, March 11, 2011 3:56 PM To: Bridget Vandeventer; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase
8_19_2011

Page 4

Subject: RE: Healthy Youth Survey results communication plan-- for feedback and approval

Bridget,

Sounds great! Kirsten and Frank can help you put together materials for the reporters regarding our Tobacco efforts. I would think that we should steer them towards the emerging threats (e-cigarettes, candy-like tobacco products, flavored cigarettes, hookah bars) and what we presented to the Board in terms of future directions.

I assume we will identify who will be the spokesperson if there is a request for interview and that we will have talking points ready.

I had mentioned that we had talked about doing a TNT editorial regarding the erosions to the advances made in smoking reduction. If there is interest from media on the HYS that allows us to deliver that message, then we could postpone the editorial indefinitely.

Last question is whether we need to coordinate with Seattle-King County PIO since we have overlapping media markets.

AC

From: Bridget Vandeventer Sent: Friday, March 11, 2011 1:25 PM To: Anthony Chen; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: Healthy Youth Survey results communication plan-- for feedback and approval

Hi Anthony, Cindan and I worked through an outreach plan for the Healthy Youth Survey results, which DOH is releasing on Wednesday, 3/16 via press release. They will focus on the tobacco results in their outreach.

The communication objective is to localize the state news to Pierce County, and use their news moment as a strategic opportunity to share information about tobacco programs here in the County. I've proposed that, immediately following DOH's release, we outreach to our local Pierce County media with DOH's release and a quick highlight of
8_19_2011

Page 5

results specific to Pierce County. We can also include brief information about and/or links to information on youth tobacco programs here. We'll do this via outreach emails to our list of local beat reporters. I think it will be a good chance to drive some coverage about improvements (hopefully) in tobacco use here as well as sharing about the programs we run. It will also be a convenient way for me to make introductions to the PC media.

Tim Church at DOH has promised me an advance copy of the release so I can model our communication after his. How far in advance is undetermined, but I'm hoping for sometime early on Tuesday. I can then turn around our outreach fairly quickly with the help of Cindan's team in pulling the PC-specific results, and we'll be all ready to go when DOH does.

I'm interested in your thoughts and feedback on the proposed plan, and any questions you may have. Also please let me know what does and does not work for you in terms of receiving approval on media communications plans such as these. Thanks, Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

8_19_2011

Page 1

From: To: Date: Subject:


Thanks!
From: Kirsten Frandsen Sent: Wednesday, March 23, 2011 01:15 PM To: Frank Dibiase; Bridget Vandeventer Subject: Follow up with Greg Connelly

Frank Dibiase Kirsten Frandsen 3/23/2011 4:26:06 PM Re: Follow up with Greg Connelly

Hi there, I just got off the phone with Greg Connelly regarding his concern about the UP article. Apparently, this is *not* the Harvard Tobacco researcher/professor. I explained our position on e-cigarettes and he had a not so scientific rebuttal for my points below: Nicotine is poisonous in large doses (he said that the last youth that died of nicotine poisoning was in 2004). E-cigarettes look like real cigarettes and there is concern over role modeling (he said any kid over 8 would know the difference). Initiation with e-cigarettes could lead to smoking real cigarettes (he said that theres no research to prove this). Anyhow, he was very polite and I let him know that I appreciated his thoughts/perspectives and that we would modify our quote slightly to say e-cigarettes can pose similar health risks of tobacco. He provided the website of his organization (Consumer Advocates for Smoke Free Alternatives Assn.) should we want to look at the research that they have accumulated. www.casaa.org Thanks, Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

8_19_2011

Page 1

From: To: Date: Subject:

Brent Champaco <brent.champaco@patch.com> Bridget Vandeventer 3/23/2011 5:43:20 PM Re: Survey results on youth tobacco use in Pierce County

Got it. Now sweat.

On Wed, Mar 23, 2011 at 1:04 PM, Bridget Vandeventer wrote:

Hi Brent, Thanks so much for the call yesterday and for the great story. We really think its important that people in the community understand the health risks associated with smoking and other smoking-alternative behaviors, so I appreciate UP Patch helping us get the word out.

I do want to clarify a mistake I made in my original message to you. I said that cigarette alternatives pose the same health risks as cigarettes. I should have said cigarette alternatives can pose similar health risks as tobacco. Since the actual behavior itself is different than smoking a cigarette, its inaccurate to say that the health risks are the same. Could you make a quick correction on that quote for me? I feel badly asking, but Id like to be clear on that point.

Thanks so much! Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Bridget Vandeventer Sent: Thursday, March 17, 2011 11:45 AM To: 'brent.champaco@patch.com' Subject: Survey results on youth tobacco use in Pierce County

8_19_2011

Page 2

Hello Brent, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. I look forward to working with you in the future. Many thanks, Bridget Vandeventer

8_19_2011

Page 3

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

What are your students up to? Survey gives some insight

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on
8_19_2011

Page 4

whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm). ###

************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

8_19_2011

Page 5

-Brent Champaco Editor, University Place 253-217-6060 Facebook: http://bit.ly/9dEOZZ Twitter: https://twitter.com/uplacePatch Patch

8_19_2011

Page 1

From: To: Date: Subject:

Bridget Vandeventer 'editor@dispatchnews.com' 3/23/2011 8:02:48 PM RE: Survey results on youth tobacco use in Pierce County

Hi Pat, Sorry for my slow response on this. We have not planned on releasing analysis down to the gender/ethnicity level. If thats Let me know if its critical to your story. Thanks so much! Bridget
Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Pat Jenkins [mailto:editor@dispatchnews.com] Sent: Monday, March 21, 2011 2:29 PM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County

Thank you, Bridget. I appreciate the help. Will gender/ethnicity information be available at a later date? Pat Jenkins On 3/17/11 4:16 PM, Bridget Vandeventer wrote:

Hi Pat, I did confirm that Eatonville and Bethel School Districts participated in the survey. In Eatonville, there were 5 schools that p We do have demographics (gender and ethnicity) for the respondents, but at this point we dont have the break-down for

I hope this helps. Please let me know if theres anything else you need. And of course please let me know if youre workin Thank you, Bridget
Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Bridget Vandeventer Sent: Thursday, March 17, 2011 12:08 PM To: 'editor@dispatchnews.com' Subject: RE: Survey results on youth tobacco use in Pierce County

These are great questions Pat. Ive sent them off to some folks in our department to see what we can answer for you speci

I do have the 30 day stat for other grade levels in Pierce County as well. They are below, and Ive noted the Washington Sta Pierce County students who say they have smoked in the last 30 days Grade 6: 2% (WA2%) Grade 8: 8% (WA 6%) Grade 10: 15% (WA 12%) Grade 12: 20% (WA 19%)

8_19_2011

Page 2

Ill get back to you as soon as I know more on your other questions. Thanks! Bridget
Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Pat Jenkins [mailto:editor@dispatchnews.com] Sent: Thursday, March 17, 2011 9:32 AM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County

Thank you, Bridget. We received the general press release from the state, but I appreciate your input. I do have a few questio

1. Are the survey results countywide, i.e., were students in every school district involved? (In particular, did the Eatonville and 2. Are there any demographic breakdowns along ethnicity?

3. You mentioned 15 percent of 10th graders say they smoked in the previous 30 days. Is that the highest percentage among Pat Jenkins
-Pat Jenkins Editor The Dispatch 360-832-4697 editor@dispatchnews.com

On 3/17/11 9:13 AM, Bridget Vandeventer wrote: Hello Dispatch team, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive r communities in Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is a

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative toba ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Taco and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County B Please let me know if you have any questions. I look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager 8_19_2011

Page 3 Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent su

The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington stude

It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of H

Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these d product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doub In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days.

Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im

Its great news that our collective work in educating parents and kids is paying off, said Department of Social and H

Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000

Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel uns

Teachers and school administrators have made progress in creating safe and supportive learning environments for ou

About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual interco

The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superint

-Pat Jenkins Editor The Dispatch 360-832-4697 editor@dispatchnews.com ************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has be

-Pat Jenkins Editor The Dispatch 360-832-4697 8_19_2011

Page 1

From: To: Date: Subject:

Bridget Vandeventer 'Brent Champaco' 3/23/2011 7:53:14 PM RE: Survey results on youth tobacco use in Pierce County

Thank you so much! Very appreciated!


Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Brent Champaco [mailto:brent.champaco@patch.com] Sent: Wednesday, March 23, 2011 2:43 PM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County

Got it. Now sweat.

On Wed, Mar 23, 2011 at 1:04 PM, Bridget Vandeventer <BVandeventer@tpchd.org> wrote: Hi Brent, Thanks so much for the call yesterday and for the great story. We really think its important that people in the community und

I do want to clarify a mistake I made in my original message to you. I said that cigarette alternatives pose the same health risk point. Thanks so much! Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Bridget Vandeventer Sent: Thursday, March 17, 2011 11:45 AM To: 'brent.champaco@patch.com' Subject: Survey results on youth tobacco use in Pierce County

Hello Brent, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive r communities in Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is a

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative toba ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Taco and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County B
8_19_2011

Page 2

Please let me know if you have any questions. I look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent su

The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington stude

It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of H

Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these d product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doub In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days.

Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im

Its great news that our collective work in educating parents and kids is paying off, said Department of Social and H

Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000

Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel uns

Teachers and school administrators have made progress in creating safe and supportive learning environments for ou

About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual interco

The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superint

************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has be

-8_19_2011

Page 3

Brent Champaco Editor, University Place


253-217-6060 Facebook: http://bit.ly/9dEOZZ Twitter: https://twitter.com/uplacePatch

8_19_2011

Page 1

From: To: Date: Subject: Hi Brent,

Bridget Vandeventer 'brent.champaco@patch.com' 3/23/2011 4:04:04 PM RE: Survey results on youth tobacco use in Pierce County

Thanks so much for the call yesterday and for the great story. We really think its important that people in the community understand the health risks associated with smoking and other smoking-alternative behaviors, so I appreciate UP Patch helping us get the word out.

I do want to clarify a mistake I made in my original message to you. I said that cigarette alternatives pose the same health risks as cigarettes. I should have said cigarette alternatives can pose similar health risks as tobacco. Since the actual behavior itself is different than smoking a cigarette, its inaccurate to say that the health risks are the same. Could you make a quick correction on that quote for me? I feel badly asking, but Id like to be clear on that point.

Thanks so much! Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Bridget Vandeventer Sent: Thursday, March 17, 2011 11:45 AM To: 'brent.champaco@patch.com' Subject: Survey results on youth tobacco use in Pierce County

Hello Brent, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in
8_19_2011

Page 2

Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. I look forward to working with you in the future. Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department
8_19_2011

Page 3

253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

What are your students up to? Survey gives some insight

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs.
8_19_2011

Page 4

Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm). ###

8_19_2011

Page 1

From: Bridget Vandeventer To: Kirsten Frandsen Frank Dibiase Date: 3/23/2011 8:33:22 PM Subject: RE: Talking points for HYS Tobacco I love the HS newspaper suggestion, and think we should find a way to build that into any youth plans we're working on. When we get the new website up, this is the kind of thing we would post a link to on our site. The papers love it because it drives traffic to them, and it gives us a chance to showcase more good work.

The Latest is getting super long, but I'll see if there's a way to add it in. Thanks so much you guys!

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 23, 2011 5:20 AM To: Frank Dibiase; Bridget Vandeventer Subject: RE: Talking points for HYS Tobacco

Thanks for all of your work on this Bridget! In terms of who should get the coverage update internally is a good question. I guess I'm not used to thinking this way- traditionally we think about external, rather than internal :( However, perhaps we can stick a blurb in the upcoming latest stating that the HYS is now out and give some data on tobacco as an fyi and also to let folks know of some potential things that we'll be working on (and they may hear about). Also, Frank, I love your idea about letting the school newspapers know. Thanks again, Kirsten _____ From: Frank Dibiase
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Sent: Tuesday, March 22, 2011 9:16 PM To: Bridget Vandeventer; Kirsten Frandsen Subject: Re: Talking points for HYS Tobacco Oops. Anthony, Steve...? Not sure who else?

From: Bridget Vandeventer Sent: Tuesday, March 22, 2011 08:48 PM To: Frank Dibiase; Kirsten Frandsen Subject: Re: Talking points for HYS Tobacco

Oh sorry, I meant who in the Dept should get the coverage update? Steve? The OCA team? Anyone else on your teams? Sent from my BlackBerry, please pardon any typos.

From: Frank Dibiase Sent: Tuesday, March 22, 2011 08:09 PM To: Bridget Vandeventer; Kirsten Frandsen Subject: Re: Talking points for HYS Tobacco

Thanks for the update and enthusiasm. How about the Tacoma Weekly? The KP News (comes out monthly)? Also just a thought, but many of the high schools have some pretty good papers and might be valuable to reach out to given the relevance of the results to their audience. Kirsten?

From: Bridget Vandeventer Sent: Tuesday, March 22, 2011 05:02 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Hi Kirsten and Frank, We got a little pick up on our outreach about the HYS survey that I wanted to share with you. I think it should be shared more broadly, so was hoping you could help me decide who should be on that distribution.

The most significant article is from the University Place Patch.com. Patch.com is a fairly new, hyper-local online news organization. They employ professional journalists who are committed to finding stories specific to their community. In Pierce County, we have Patch.com sites in University Place, Gig Harbor, Lakewood, Enumclaw and Bonney Lake-Sumner. The editor of the UP Patch is a former TNT reporter, and I think we're going to find lots of ways to
8_19_2011

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engage with him. He called me today following up on the HYS outreach from last week, and wrote up a nice story specific to UP and hitting our main points. More Youth Using Tobacco Alternatives, Survey Finds Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds The other was from the Orting News, but was simply a re-post of the DOH press release. They erroneously named me as the author, but the content is still fine so we'll take it. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html

I do have interest from the Eatonville Dispatch as well, but she'd like more breakdown of the results around demographics. (E.G. 12% of female 12th graders smoked, 10% of Hispanic 6th graders, etc.) I was asking Susan about that earlier, but it sounds like we're not doing that level of analysis quite yet. I will follow up with her.

Thanks for the great work and the opportunity to tell a good story! Please let me know who you think should receive this coverage report. Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 2:41 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Sure, I would be happy to look at your message; however, I don't see it attached to this email (unless your message
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is just our current youth tobacco prevention efforts). Just noticed a typo- should remove the "s" from "prevention.

Unfortunately, our website is not up to date with current information. We'll need to work on this.

Thanks, Kirsten

From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:24 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

This is very very helpful. I'm getting close to ready to send this out; would you be able to take a quick look at my message to make sure it's still accurate? Also, are there links to some of the programs that I can use? The ones that are referenced here:

Current youth tobacco preventions efforts at TPCHD:

* Educate youth and community agencies through various curriculum about the health hazards of tobacco and about how youth are highly targeted through media and advertising. * Offer peer-to-peer tobacco prevention education to community based organization and schools. * Provide tobacco curriculum to schools by providing online resources and curriculum that can be downloaded and printed. * Conduct tobacco retailer compliance checks that reduce the illegal sales of tobacco to minors which reduces youth smoking. * Support policies that restrict youth access to tobacco, promote school policies around enforcement and intervention and research other methods of tobacco cessation and prevention. * Regarding e-cigarettes: the Tacoma-Pierce County Board of Health is currently looking at this issue within our County.

Thanks! Bridget Vandeventer


8_19_2011

Page 5

Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 1:35 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: Talking points for HYS Tobacco

Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey:

1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshall's analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to the state rates. We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue.

If you would like me to be a point of contact for the media, I'm happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM.

Thanks for all-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540
8_19_2011

Page 1

From: Frank Dibiase To: Bridget Vandeventer Kirsten Frandsen Date: 3/23/2011 12:16:22 AM Subject: Re: Talking points for HYS Tobacco
Oops. Anthony, Steve...? Not sure who else?
From: Bridget Vandeventer Sent: Tuesday, March 22, 2011 08:48 PM To: Frank Dibiase; Kirsten Frandsen Subject: Re: Talking points for HYS Tobacco

Oh sorry, I meant who in the Dept should get the coverage update? Steve? The OCA team? Anyone else on your teams? Sent from my BlackBerry, please pardon any typos.
From: Frank Dibiase Sent: Tuesday, March 22, 2011 08:09 PM To: Bridget Vandeventer; Kirsten Frandsen Subject: Re: Talking points for HYS Tobacco

Thanks for the update and enthusiasm. How about the Tacoma Weekly? The KP News (comes out monthly)? Also just a thought, but many of the high schools have some pretty good papers and might be valuable to reach out to given the relevance of the results to their audience. Kirsten?

From: Bridget Vandeventer Sent: Tuesday, March 22, 2011 05:02 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Hi Kirsten and Frank, We got a little pick up on our outreach about the HYS survey that I wanted to share with you. I think it should be shared more broadly, so was hoping you could help me decide who should be on that distribution. The most significant article is from the University Place Patch.com. Patch.com is a fairly new, hyper-local online news organization. They employ professional journalists who are committed to finding stories specific to their community. In Pierce County, we have Patch.com sites in University Place, Gig Harbor, Lakewood, Enumclaw and Bonney Lake-Sumner. The editor of the UP Patch is a former TNT reporter, and I think were going to find lots of ways to engage with him. He called me today following up on the HYS outreach from last week, and wrote up a nice story specific to UP and hitting our main points. More Youth Using Tobacco Alternatives, Survey Finds Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds The other was from the Orting News, but was simply a re-post of the DOH press release. They erroneously named me as the author, but the content is still fine so well take it. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html
8_19_2011

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I do have interest from the Eatonville Dispatch as well, but shed like more breakdown of the results around demographics. (E.G. 12% of female 12th graders smoked, 10% of Hispanic 6th graders, etc.) I was asking Susan about that earlier, but it sounds like were not doing that level of analysis quite yet. I will follow up with her. Thanks for the great work and the opportunity to tell a good story! Please let me know who you think should receive this coverage report. Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 2:41 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Sure, I would be happy to look at your message; however, I dont see it attached to this email (unless your message is just our current youth tobacco prevention efforts). Just noticed a typo- should remove the s from prevention. Unfortunately, our website is not up to date with current information. Well need to work on this. Thanks, Kirsten
From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:24 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

This is very very helpful. Im getting close to ready to send this out; would you be able to take a quick look at my message to make sure its still accurate? Also, are there links to some of the programs that I can use? The ones that are referenced here:

Current youth tobacco preventions efforts at TPCHD: Educate youth and community agencies through various curriculum about the health hazards of tobacco and about how youth are highly targeted through media and advertising. Offer peer-to-peer tobacco prevention education to community based organization and schools. Provide tobacco curriculum to schools by providing online resources and curriculum that can be downloaded and printed. Conduct tobacco retailer compliance checks that reduce the illegal sales of tobacco to minors which reduces youth smoking. Support policies that restrict youth access to tobacco, promote school policies around enforcement and intervention and research other methods of tobacco cessation and prevention. Regarding e-cigarettes: the Tacoma-Pierce County Board of Health is currently looking at this issue within our County.

Thanks!
Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 8_19_2011

Page 3 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 1:35 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: Talking points for HYS Tobacco

Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey: 1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshalls analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to the state rates. We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue. If you would like me to be a point of contact for the media, Im happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM. Thanks for all-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

8_19_2011

Page 1

From: Kirsten Frandsen To: Frank Dibiase Bridget Vandeventer Date: 3/23/2011 8:19:34 AM Subject: RE: Talking points for HYS Tobacco Thanks for all of your work on this Bridget! In terms of who should get the coverage update internally is a good question. I guess I'm not used to thinking this way- traditionally we think about external, rather than internal :( However, perhaps we can stick a blurb in the upcoming latest stating that the HYS is now out and give some data on tobacco as an fyi and also to let folks know of some potential things that we'll be working on (and they may hear about). Also, Frank, I love your idea about letting the school newspapers know. Thanks again, Kirsten _____ From: Frank Dibiase Sent: Tuesday, March 22, 2011 9:16 PM To: Bridget Vandeventer; Kirsten Frandsen Subject: Re: Talking points for HYS Tobacco

Oops. Anthony, Steve...? Not sure who else?

From: Bridget Vandeventer Sent: Tuesday, March 22, 2011 08:48 PM To: Frank Dibiase; Kirsten Frandsen Subject: Re: Talking points for HYS Tobacco

Oh sorry, I meant who in the Dept should get the coverage update? Steve? The OCA team? Anyone else on your teams? Sent from my BlackBerry, please pardon any typos.

From: Frank Dibiase Sent: Tuesday, March 22, 2011 08:09 PM To: Bridget Vandeventer; Kirsten Frandsen Subject: Re: Talking points for HYS Tobacco

Thanks for the update and enthusiasm. How about the Tacoma Weekly? The KP News (comes out monthly)? Also just a thought, but many of the high schools have some pretty good papers and might be valuable to reach out to given the relevance of the results to their
8_19_2011

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audience. Kirsten?

From: Bridget Vandeventer Sent: Tuesday, March 22, 2011 05:02 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Hi Kirsten and Frank, We got a little pick up on our outreach about the HYS survey that I wanted to share with you. I think it should be shared more broadly, so was hoping you could help me decide who should be on that distribution.

The most significant article is from the University Place Patch.com. Patch.com is a fairly new, hyper-local online news organization. They employ professional journalists who are committed to finding stories specific to their community. In Pierce County, we have Patch.com sites in University Place, Gig Harbor, Lakewood, Enumclaw and Bonney Lake-Sumner. The editor of the UP Patch is a former TNT reporter, and I think were going to find lots of ways to engage with him. He called me today following up on the HYS outreach from last week, and wrote up a nice story specific to UP and hitting our main points. More Youth Using Tobacco Alternatives, Survey Finds Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds The other was from the Orting News, but was simply a re-post of the DOH press release. They erroneously named me as the author, but the content is still fine so well take it. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html

I do have interest from the Eatonville Dispatch as well, but shed like more breakdown of the results around demographics. (E.G. 12% of female 12th graders smoked, 10% of Hispanic 6th graders, etc.) I was asking Susan about that earlier, but it sounds like were not doing that level of analysis quite yet. I will follow up with her.

Thanks for the great work and the opportunity to tell a good story! Please let me know who you think should receive this coverage report.
8_19_2011

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Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 2:41 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Sure, I would be happy to look at your message; however, I dont see it attached to this email (unless your message is just our current youth tobacco prevention efforts). Just noticed a typo- should remove the s from prevention.

Unfortunately, our website is not up to date with current information. Well need to work on this.

Thanks, Kirsten

From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:24 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

This is very very helpful. Im getting close to ready to send this out; would you be able to take a quick look at my message to make sure its still accurate? Also, are there links to some of the programs that I can use? The ones that are referenced here:

Current youth tobacco preventions efforts at TPCHD:


8_19_2011

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Educate youth and community agencies through various curriculum about the health hazards of tobacco and about how youth are highly targeted through media and advertising. Offer peer-to-peer tobacco prevention education to community based organization and schools. Provide tobacco curriculum to schools by providing online resources and curriculum that can be downloaded and printed. Conduct tobacco retailer compliance checks that reduce the illegal sales of tobacco to minors which reduces youth smoking. Support policies that restrict youth access to tobacco, promote school policies around enforcement and intervention and research other methods of tobacco cessation and prevention. Regarding e-cigarettes: the Tacoma-Pierce County Board of Health is currently looking at this issue within our County.

Thanks! Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 1:35 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: Talking points for HYS Tobacco

Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey:

1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshalls analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our
8_19_2011

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local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to the state rates. We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue.

If you would like me to be a point of contact for the media, Im happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM.

Thanks for all-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

8_19_2011

Page 1

From: To: Date: Subject: Hi Tim!

Bridget Vandeventer 'Church, Timothy J (DOH)' 3/24/2011 11:39:56 AM FW: Coverage update: HYS survey results

In non-radiation news, I wanted to share some coverage results from our HYS outreach. Japan got in the way of me putting a ton of time into the pitch, but I'm pleased with the University Place story and the opportunity it opened up for us to work with that outlet.

Let me know if you have any questions. Also, let me know when you think it would be a good time for me to come down and meet your team. Thanks! Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Bridget Vandeventer Sent: Wednesday, March 23, 2011 5:17 PM To: Anthony Chen; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: Coverage update: HYS survey results

I wanted to share an update on our media outreach about the Healthy Youth Survey results. As discussed, we shared the DOH press release with some statistics specific to Pierce County. We didn't anticipate that this would drive significant coverage, but that it was a good opportunity to share our youth tobacco priorities with local media.

Our outreach resulted in two stories so far. One was simply a reprint of the DOH press release (wrongly attributed to me, but that's a moot point) in the Orting News. What Are Your Student Up To? Survey Tells All
8_19_2011

Page 2

Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html

The second story posted yesterday afternoon in the University Place Patch.com. (Patch.com is a fairly new, hyperlocal online news service based in communities. In Pierce County we have five Patch.com sites, and I'm really hopeful that we'll develop a great partnership with them to share public health messages.) This story was more in depth and really hit our key messages about youth smoking rates in Pierce County and the emerging threats of tobacco alternatives such as e-cigarettes, flavored tobacco and hookahs. I've pasted the link and the full text of the story below.

More Youth Using Tobacco Alternatives, Survey Finds But according to the Washington State Department of Health, the rate of students smoking cigarettes has stabilized compared to a decade ago. Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds

A state survey released this month found that the rate of youths who smoke cigarettes didn't increase, but those who are using candy flavored or other alternative tobacco products did.

According to the Washington State Department of Health 's biannual Healthy Youth Survey, there were no significant increases in the rate of smokers among sixth-, eight-, 10th-, and 12th-graders who participated since a decade ago. In University Place, students at Narrows View Intermediate , Drum Intermediate , Curtis Junior and Curtis High participated in the survey.

Bridget Vandeventer, spokeswoman at the Tacoma-Pierce County Health Department , said it's good news that there wasn't a significant increase in student smoking, as young adults are making better choices.

Still, there is plenty of room for improvement, she says. For example, 15 percent of high school sophomores in Pierce County said they smoked cigarettes, a figure which the health department says can improve.

"The risk of one kid who is smoking means we should do all we can," she said.

But cigarettes aside, another potential problem that the health department wants people to know about is the increase in "alternative" tobacco, and nicotine products, which are seemingly targeted at youth characteristics such as their
8_19_2011

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candy flavor.

"These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose similar health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction," Vandeventer said. "This issue should not be ignored."

Other results: -Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there - pain medicine abuse is down among 12th graders.

-When students are depressed, abuse substances, are bullied and feel unsafe at school, they're less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year - down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school.

-About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse.

Click here for the full release, which includes online survey fact sheets.

Please let me know if you have any questions. Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

8_19_2011

Page 1

From: To: Date: Subject:

Tutrecia Giles Hanna Zarellijackson 3/24/2011 12:07:14 PM FW: Coverage update: HYS survey results

Tutrecia Giles, M.Ed. Prevention Specialist Tacoma-Pierce County Health Department 3629 So 'D' Street, MS-409 Tacoma, Washington 98418-6813 Direct (253) 798-4727 fax (253) 798-6450 tgiles@tpchd.org

From: Anthony Chen Sent: Wednesday, March 23, 2011 11:18 PM To: Bridget Vandeventer; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: RE: Coverage update: HYS survey results

Great job, everyone!

AC _____ From: Bridget Vandeventer Sent: Wednesday, March 23, 2011 5:18 PM To: Anthony Chen; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: RE: Coverage update: HYS survey results My apologies for the additional message. I forgot something very important. HUGE thank you to Susan, Jim, Tutrecia, Kirsten and Frank for helping analyze and decipher the state data into Pierce County specific results in an easy to understand format for the media. Thank you!

8_19_2011

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Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Bridget Vandeventer Sent: Wednesday, March 23, 2011 5:17 PM To: Anthony Chen; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: Coverage update: HYS survey results

I wanted to share an update on our media outreach about the Healthy Youth Survey results. As discussed, we shared the DOH press release with some statistics specific to Pierce County. We didn't anticipate that this would drive significant coverage, but that it was a good opportunity to share our youth tobacco priorities with local media.

Our outreach resulted in two stories so far. One was simply a reprint of the DOH press release (wrongly attributed to me, but that's a moot point) in the Orting News. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html

The second story posted yesterday afternoon in the University Place Patch.com. (Patch.com is a fairly new, hyperlocal online news service based in communities. In Pierce County we have five Patch.com sites, and I'm really hopeful that we'll develop a great partnership with them to share public health messages.) This story was more in depth and really hit our key messages about youth smoking rates in Pierce County and the emerging threats of tobacco alternatives such as e-cigarettes, flavored tobacco and hookahs. I've pasted the link and the full text of the story below.

More Youth Using Tobacco Alternatives, Survey Finds But according to the Washington State Department of Health, the rate of students smoking cigarettes has stabilized compared to a decade ago. Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds

8_19_2011

Page 3

A state survey released this month found that the rate of youths who smoke cigarettes didn't increase, but those who are using candy flavored or other alternative tobacco products did.

According to the Washington State Department of Health 's biannual Healthy Youth Survey, there were no significant increases in the rate of smokers among sixth-, eight-, 10th-, and 12th-graders who participated since a decade ago. In University Place, students at Narrows View Intermediate , Drum Intermediate , Curtis Junior and Curtis High participated in the survey.

Bridget Vandeventer, spokeswoman at the Tacoma-Pierce County Health Department , said it's good news that there wasn't a significant increase in student smoking, as young adults are making better choices.

Still, there is plenty of room for improvement, she says. For example, 15 percent of high school sophomores in Pierce County said they smoked cigarettes, a figure which the health department says can improve.

"The risk of one kid who is smoking means we should do all we can," she said.

But cigarettes aside, another potential problem that the health department wants people to know about is the increase in "alternative" tobacco, and nicotine products, which are seemingly targeted at youth characteristics such as their candy flavor.

"These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose similar health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction," Vandeventer said. "This issue should not be ignored."

Other results: -Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there - pain medicine abuse is down among 12th graders.

-When students are depressed, abuse substances, are bullied and feel unsafe at school, they're less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year - down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school.
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-About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse.

Click here for the full release, which includes online survey fact sheets.

Please let me know if you have any questions. Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Anthony Chen Sent: Friday, March 11, 2011 3:56 PM To: Bridget Vandeventer; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: RE: Healthy Youth Survey results communication plan-- for feedback and approval

Bridget,

Sounds great! Kirsten and Frank can help you put together materials for the reporters regarding our Tobacco efforts. I would think that we should steer them towards the emerging threats (e-cigarettes, candy-like tobacco products, flavored cigarettes, hookah bars) and what we presented to the Board in terms of future directions.

I assume we will identify who will be the spokesperson if there is a request for interview and that we will have talking points ready.
8_19_2011

Page 5

I had mentioned that we had talked about doing a TNT editorial regarding the erosions to the advances made in smoking reduction. If there is interest from media on the HYS that allows us to deliver that message, then we could postpone the editorial indefinitely.

Last question is whether we need to coordinate with Seattle-King County PIO since we have overlapping media markets.

AC

From: Bridget Vandeventer Sent: Friday, March 11, 2011 1:25 PM To: Anthony Chen; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: Healthy Youth Survey results communication plan-- for feedback and approval

Hi Anthony, Cindan and I worked through an outreach plan for the Healthy Youth Survey results, which DOH is releasing on Wednesday, 3/16 via press release. They will focus on the tobacco results in their outreach.

The communication objective is to localize the state news to Pierce County, and use their news moment as a strategic opportunity to share information about tobacco programs here in the County. I've proposed that, immediately following DOH's release, we outreach to our local Pierce County media with DOH's release and a quick highlight of results specific to Pierce County. We can also include brief information about and/or links to information on youth tobacco programs here. We'll do this via outreach emails to our list of local beat reporters. I think it will be a good chance to drive some coverage about improvements (hopefully) in tobacco use here as well as sharing about the programs we run. It will also be a convenient way for me to make introductions to the PC media.

Tim Church at DOH has promised me an advance copy of the release so I can model our communication after his. How far in advance is undetermined, but I'm hoping for sometime early on Tuesday. I can then turn around our outreach fairly quickly with the help of Cindan's team in pulling the PC-specific results, and we'll be all ready to go when DOH does.

I'm interested in your thoughts and feedback on the proposed plan, and any questions you may have. Also please let me know what does and does not work for you in terms of receiving approval on media communications plans such as these.
8_19_2011

Page 6

Thanks, Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

8_19_2011

Page 1

From: To: Date: Subject: Hi Jaime,

Frank Dibiase Jaime Paulson 3/24/2011 1:48:18 PM FW: Tobacco Policy Issues

Can you please reserve the Nursing Conference room to 3 or 3:30 if it's available? Thanks. _____________________________________________ From: Steve Marek Sent: Thursday, March 24, 2011 7:39 AM To: Frank Dibiase; Kirsten Frandsen; Greg Jacoby Cc: Bridget Vandeventer Subject: RE: Tobacco Policy Issues

We should plan on extending this meeting to 3:00. The goal is to come up with a plan on moving forward with a local SIPP. Anthony wants this to go to the May BOH meeting. We also need to look at e-cigs and should that be a part of the SIPP or separate and can we take this to the BOH in May or should we wait on it. Also I'm cc'ing Bridget on this. Hopefully she can join us for the last half hour to discuss communications. Thanks. -----Original Appointment----From: Jaime Paulson On Behalf Of Frank Dibiase Sent: Wednesday, March 23, 2011 4:26 PM To: Steve Marek; Kirsten Frandsen; Greg Jacoby Subject: Tobacco Policy Issues When: Friday, March 25, 2011 1:30 PM-2:30 PM (GMT-08:00) Pacific Time (US & Canada). Where: Conf Nursing

Steve would like to meet this week if at all possible. Thanks, Jaime

8_19_2011

Page 1

From: Anthony Chen To: Bridget Vandeventer Cindan Gizzi Steve Marek Date: 3/24/2011 2:18:02 AM Subject: RE: Coverage update: HYS survey results Great job, everyone! AC _____ From: Bridget Vandeventer Sent: Wednesday, March 23, 2011 5:18 PM To: Anthony Chen; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: RE: Coverage update: HYS survey results

My apologies for the additional message. I forgot something very important. HUGE thank you to Susan, Jim, Tutrecia, Kirsten and Frank for helping analyze and decipher the state data into Pierce County specific results in an easy to understand format for the media. Thank you!

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Bridget Vandeventer Sent: Wednesday, March 23, 2011 5:17 PM To: Anthony Chen; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: Coverage update: HYS survey results

I wanted to share an update on our media outreach about the Healthy Youth Survey results. As discussed, we shared the DOH press release with some statistics specific to Pierce County. We didnt anticipate that this would
8_19_2011

Page 2

drive significant coverage, but that it was a good opportunity to share our youth tobacco priorities with local media.

Our outreach resulted in two stories so far. One was simply a reprint of the DOH press release (wrongly attributed to me, but thats a moot point) in the Orting News. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html

The second story posted yesterday afternoon in the University Place Patch.com. (Patch.com is a fairly new, hyperlocal online news service based in communities. In Pierce County we have five Patch.com sites, and Im really hopeful that well develop a great partnership with them to share public health messages.) This story was more in depth and really hit our key messages about youth smoking rates in Pierce County and the emerging threats of tobacco alternatives such as e-cigarettes, flavored tobacco and hookahs. Ive pasted the link and the full text of the story below.

More Youth Using Tobacco Alternatives, Survey Finds But according to the Washington State Department of Health, the rate of students smoking cigarettes has stabilized compared to a decade ago. Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds

A state survey released this month found that the rate of youths who smoke cigarettes didnt increase, but those who are using candy flavored or other alternative tobacco products did.

According to the Washington State Department of Healths biannual Healthy Youth Survey, there were no significant increases in the rate of smokers among sixth-, eight-, 10th-, and 12th-graders who participated since a decade ago. In University Place, students at Narrows View Intermediate, Drum Intermediate, Curtis Junior and Curtis High participated in the survey.

Bridget Vandeventer, spokeswoman at the Tacoma-Pierce County Health Department , said its good news that there wasnt a significant increase in student smoking, as young adults are making better choices.

Still, there is plenty of room for improvement, she says. For example, 15 percent of high school sophomores in Pierce County said they smoked cigarettes, a figure which the health department says can improve.
8_19_2011

Page 3

The risk of one kid who is smoking means we should do all we can, she said.

But cigarettes aside, another potential problem that the health department wants people to know about is the increase in alternative tobacco, and nicotine products, which are seemingly targeted at youth characteristics such as their candy flavor.

These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose similar health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction, Vandeventer said. This issue should not be ignored.

Other results: -Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders.

-When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school.

-About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse.

Click here for the full release, which includes online survey fact sheets.

Please let me know if you have any questions. Bridget

8_19_2011

Page 4

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Anthony Chen Sent: Friday, March 11, 2011 3:56 PM To: Bridget Vandeventer; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: RE: Healthy Youth Survey results communication plan-- for feedback and approval

Bridget,

Sounds great! Kirsten and Frank can help you put together materials for the reporters regarding our Tobacco efforts. I would think that we should steer them towards the emerging threats (e-cigarettes, candy-like tobacco products, flavored cigarettes, hookah bars) and what we presented to the Board in terms of future directions.

I assume we will identify who will be the spokesperson if there is a request for interview and that we will have talking points ready.

I had mentioned that we had talked about doing a TNT editorial regarding the erosions to the advances made in smoking reduction. If there is interest from media on the HYS that allows us to deliver that message, then we could postpone the editorial indefinitely.

Last question is whether we need to coordinate with Seattle-King County PIO since we have overlapping media markets.

AC

From: Bridget Vandeventer Sent: Friday, March 11, 2011 1:25 PM To: Anthony Chen; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase
8_19_2011

Page 5

Subject: Healthy Youth Survey results communication plan-- for feedback and approval

Hi Anthony, Cindan and I worked through an outreach plan for the Healthy Youth Survey results, which DOH is releasing on Wednesday, 3/16 via press release. They will focus on the tobacco results in their outreach.

The communication objective is to localize the state news to Pierce County, and use their news moment as a strategic opportunity to share information about tobacco programs here in the County. Ive proposed that, immediately following DOHs release, we outreach to our local Pierce County media with DOHs release and a quick highlight of results specific to Pierce County. We can also include brief information about and/or links to information on youth tobacco programs here. Well do this via outreach emails to our list of local beat reporters. I think it will be a good chance to drive some coverage about improvements (hopefully) in tobacco use here as well as sharing about the programs we run. It will also be a convenient way for me to make introductions to the PC media.

Tim Church at DOH has promised me an advance copy of the release so I can model our communication after his. How far in advance is undetermined, but Im hoping for sometime early on Tuesday. I can then turn around our outreach fairly quickly with the help of Cindans team in pulling the PC-specific results, and well be all ready to go when DOH does.

Im interested in your thoughts and feedback on the proposed plan, and any questions you may have. Also please let me know what does and does not work for you in terms of receiving approval on media communications plans such as these. Thanks, Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

8_19_2011

Page 1

From: To: Date: Subject:

Church, Timothy J (DOH) <Timothy.Church@DOH.WA.GOV> Bridget Vandeventer 3/24/2011 4:12:32 PM RE: Coverage update: HYS survey results

Thanks for sharing these. I have been trying to track the news hits on this, but we are really only closely looking at the larger media outlets around the state.

I am going to be out of the office the next four work days (one is actually a state furlough day). I am ccing Mardy Beck in my office. She can look for some time for you to come south and meet with me and a few members of our team.

Thanks

Tim Church

From: Bridget Vandeventer [mailto:BVandeventer@tpchd.org] Sent: Thursday, March 24, 2011 8:40 AM To: Church, Timothy J (DOH) Subject: FW: Coverage update: HYS survey results

Hi Tim! In non-radiation news, I wanted to share some coverage results from our HYS outreach. Japan got in the way of me putting a ton of time into the pitch, but Im pleased with the University Place story and the opportunity it opened up for us to work with that outlet.

Let me know if you have any questions. Also, let me know when you think it would be a good time for me to come down and meet your team. Thanks! Bridget

Bridget Vandeventer Communications and Community Relations Manager


8_19_2011

Page 2

Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Bridget Vandeventer Sent: Wednesday, March 23, 2011 5:17 PM To: Anthony Chen; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: Coverage update: HYS survey results

I wanted to share an update on our media outreach about the Healthy Youth Survey results. As discussed, we shared the DOH press release with some statistics specific to Pierce County. We didnt anticipate that this would drive significant coverage, but that it was a good opportunity to share our youth tobacco priorities with local media.

Our outreach resulted in two stories so far. One was simply a reprint of the DOH press release (wrongly attributed to me, but thats a moot point) in the Orting News. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html

The second story posted yesterday afternoon in the University Place Patch.com. (Patch.com is a fairly new, hyperlocal online news service based in communities. In Pierce County we have five Patch.com sites, and Im really hopeful that well develop a great partnership with them to share public health messages.) This story was more in depth and really hit our key messages about youth smoking rates in Pierce County and the emerging threats of tobacco alternatives such as e-cigarettes, flavored tobacco and hookahs. Ive pasted the link and the full text of the story below.

More Youth Using Tobacco Alternatives, Survey Finds But according to the Washington State Department of Health, the rate of students smoking cigarettes has stabilized compared to a decade ago. Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds

A state survey released this month found that the rate of youths who smoke cigarettes didnt increase, but those who are using candy flavored or other alternative tobacco products did.
8_19_2011

Page 3

According to the Washington State Department of Healths biannual Healthy Youth Survey , there were no significant increases in the rate of smokers among sixth-, eight-, 10th-, and 12th-graders who participated since a decade ago. In University Place, students at Narrows View Intermediate , Drum Intermediate , Curtis Junior and Curtis High participated in the survey.

Bridget Vandeventer, spokeswoman at the Tacoma-Pierce County Health Department , said its good news that there wasnt a significant increase in student smoking, as young adults are making better choices.

Still, there is plenty of room for improvement, she says. For example, 15 percent of high school sophomores in Pierce County said they smoked cigarettes, a figure which the health department says can improve.

The risk of one kid who is smoking means we should do all we can, she said.

But cigarettes aside, another potential problem that the health department wants people to know about is the increase in alternative tobacco, and nicotine products, which are seemingly targeted at youth characteristics such as their candy flavor.

These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose similar health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction, Vandeventer said. This issue should not be ignored.

Other results: -Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders.

-When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school.

-About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual
8_19_2011

Page 4

intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse.

Click here for the full release, which includes online survey fact sheets.

Please let me know if you have any questions. Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org ************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

8_19_2011

Page 1

From: Cindan Gizzi To: Bridget Vandeventer Kirsten Frandsen Frank Dibiase Susan Pfeifer Jim Marshall Tutrecia Giles Date: 3/24/2011 11:14:16 AM Subject: RE: Coverage update: HYS survey results I agree-great work. This is the most coverage we've ever had with our Healthy Youth Survey! (I know the bar was set low with 0 stories in the past, but hey, we're moving up now.)

From: Anthony Chen Sent: Wednesday, March 23, 2011 11:18 PM To: Bridget Vandeventer; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: RE: Coverage update: HYS survey results

Great job, everyone!

AC _____ From: Bridget Vandeventer Sent: Wednesday, March 23, 2011 5:18 PM To: Anthony Chen; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: RE: Coverage update: HYS survey results My apologies for the additional message. I forgot something very important. HUGE thank you to Susan, Jim, Tutrecia, Kirsten and Frank for helping analyze and decipher the state data into Pierce County specific results in an easy to understand format for the media. Thank you!

Bridget Vandeventer Communications and Community Relations Manager


8_19_2011

Page 2

Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Bridget Vandeventer Sent: Wednesday, March 23, 2011 5:17 PM To: Anthony Chen; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: Coverage update: HYS survey results

I wanted to share an update on our media outreach about the Healthy Youth Survey results. As discussed, we shared the DOH press release with some statistics specific to Pierce County. We didn't anticipate that this would drive significant coverage, but that it was a good opportunity to share our youth tobacco priorities with local media.

Our outreach resulted in two stories so far. One was simply a reprint of the DOH press release (wrongly attributed to me, but that's a moot point) in the Orting News. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html

The second story posted yesterday afternoon in the University Place Patch.com. (Patch.com is a fairly new, hyperlocal online news service based in communities. In Pierce County we have five Patch.com sites, and I'm really hopeful that we'll develop a great partnership with them to share public health messages.) This story was more in depth and really hit our key messages about youth smoking rates in Pierce County and the emerging threats of tobacco alternatives such as e-cigarettes, flavored tobacco and hookahs. I've pasted the link and the full text of the story below.

More Youth Using Tobacco Alternatives, Survey Finds But according to the Washington State Department of Health, the rate of students smoking cigarettes has stabilized compared to a decade ago. Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds

A state survey released this month found that the rate of youths who smoke cigarettes didn't increase, but those who are using candy flavored or other alternative tobacco products did.

8_19_2011

Page 3

According to the Washington State Department of Health 's biannual Healthy Youth Survey, there were no significant increases in the rate of smokers among sixth-, eight-, 10th-, and 12th-graders who participated since a decade ago. In University Place, students at Narrows View Intermediate , Drum Intermediate , Curtis Junior and Curtis High participated in the survey.

Bridget Vandeventer, spokeswoman at the Tacoma-Pierce County Health Department , said it's good news that there wasn't a significant increase in student smoking, as young adults are making better choices.

Still, there is plenty of room for improvement, she says. For example, 15 percent of high school sophomores in Pierce County said they smoked cigarettes, a figure which the health department says can improve.

"The risk of one kid who is smoking means we should do all we can," she said.

But cigarettes aside, another potential problem that the health department wants people to know about is the increase in "alternative" tobacco, and nicotine products, which are seemingly targeted at youth characteristics such as their candy flavor.

"These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose similar health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction," Vandeventer said. "This issue should not be ignored."

Other results: -Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there - pain medicine abuse is down among 12th graders.

-When students are depressed, abuse substances, are bullied and feel unsafe at school, they're less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year - down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school.

-About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54
8_19_2011

Page 4

percent of 12th graders reported using a condom the last time they had intercourse.

Click here for the full release, which includes online survey fact sheets.

Please let me know if you have any questions. Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Anthony Chen Sent: Friday, March 11, 2011 3:56 PM To: Bridget Vandeventer; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: RE: Healthy Youth Survey results communication plan-- for feedback and approval

Bridget,

Sounds great! Kirsten and Frank can help you put together materials for the reporters regarding our Tobacco efforts. I would think that we should steer them towards the emerging threats (e-cigarettes, candy-like tobacco products, flavored cigarettes, hookah bars) and what we presented to the Board in terms of future directions.

I assume we will identify who will be the spokesperson if there is a request for interview and that we will have talking points ready.

I had mentioned that we had talked about doing a TNT editorial regarding the erosions to the advances made in smoking reduction. If there is interest from media on the HYS that allows us to deliver that message, then we could postpone the editorial indefinitely.
8_19_2011

Page 5

Last question is whether we need to coordinate with Seattle-King County PIO since we have overlapping media markets.

AC

From: Bridget Vandeventer Sent: Friday, March 11, 2011 1:25 PM To: Anthony Chen; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: Healthy Youth Survey results communication plan-- for feedback and approval

Hi Anthony, Cindan and I worked through an outreach plan for the Healthy Youth Survey results, which DOH is releasing on Wednesday, 3/16 via press release. They will focus on the tobacco results in their outreach.

The communication objective is to localize the state news to Pierce County, and use their news moment as a strategic opportunity to share information about tobacco programs here in the County. I've proposed that, immediately following DOH's release, we outreach to our local Pierce County media with DOH's release and a quick highlight of results specific to Pierce County. We can also include brief information about and/or links to information on youth tobacco programs here. We'll do this via outreach emails to our list of local beat reporters. I think it will be a good chance to drive some coverage about improvements (hopefully) in tobacco use here as well as sharing about the programs we run. It will also be a convenient way for me to make introductions to the PC media.

Tim Church at DOH has promised me an advance copy of the release so I can model our communication after his. How far in advance is undetermined, but I'm hoping for sometime early on Tuesday. I can then turn around our outreach fairly quickly with the help of Cindan's team in pulling the PC-specific results, and we'll be all ready to go when DOH does.

I'm interested in your thoughts and feedback on the proposed plan, and any questions you may have. Also please let me know what does and does not work for you in terms of receiving approval on media communications plans such as these. Thanks, Bridget
8_19_2011

Page 6

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

8_19_2011

Page 1

From: To: Date: Subject:

Kirsten Frandsen Cindan Gizzi 3/24/2011 11:19:50 AM RE: Coverage update: HYS survey results

You are funny J

From: Cindan Gizzi Sent: Thursday, March 24, 2011 8:14 AM To: Bridget Vandeventer; Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Cc: Anthony Chen; Steve Marek Subject: RE: Coverage update: HYS survey results

I agree-great work. This is the most coverage we've ever had with our Healthy Youth Survey! (I know the bar was set low with 0 stories in the past, but hey, we're moving up now.)

From: Anthony Chen Sent: Wednesday, March 23, 2011 11:18 PM To: Bridget Vandeventer; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: RE: Coverage update: HYS survey results

Great job, everyone!

AC _____ From: Bridget Vandeventer Sent: Wednesday, March 23, 2011 5:18 PM To: Anthony Chen; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: RE: Coverage update: HYS survey results My apologies for the additional message. I forgot something very important. HUGE thank you to Susan, Jim, Tutrecia, Kirsten and Frank for helping analyze and decipher the state data into Pierce County specific results in an easy to understand format for the media. Thank you!

8_19_2011

Page 2

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Bridget Vandeventer Sent: Wednesday, March 23, 2011 5:17 PM To: Anthony Chen; Cindan Gizzi; Steve Marek Cc: Kirsten Frandsen; Frank Dibiase; Susan Pfeifer; Jim Marshall; Tutrecia Giles Subject: Coverage update: HYS survey results

I wanted to share an update on our media outreach about the Healthy Youth Survey results. As discussed, we shared the DOH press release with some statistics specific to Pierce County. We didn't anticipate that this would drive significant coverage, but that it was a good opportunity to share our youth tobacco priorities with local media.

Our outreach resulted in two stories so far. One was simply a reprint of the DOH press release (wrongly attributed to me, but that's a moot point) in the Orting News. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html

The second story posted yesterday afternoon in the University Place Patch.com. (Patch.com is a fairly new, hyperlocal online news service based in communities. In Pierce County we have five Patch.com sites, and I'm really hopeful that we'll develop a great partnership with them to share public health messages.) This story was more in depth and really hit our key messages about youth smoking rates in Pierce County and the emerging threats of tobacco alternatives such as e-cigarettes, flavored tobacco and hookahs. I've pasted the link and the full text of the story below.

More Youth Using Tobacco Alternatives, Survey Finds But according to the Washington State Department of Health, the rate of students smoking cigarettes has stabilized compared to a decade ago. Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds
8_19_2011

Page 3

A state survey released this month found that the rate of youths who smoke cigarettes didn't increase, but those who are using candy flavored or other alternative tobacco products did.

According to the Washington State Department of Health 's biannual Healthy Youth Survey, there were no significant increases in the rate of smokers among sixth-, eight-, 10th-, and 12th-graders who participated since a decade ago. In University Place, students at Narrows View Intermediate , Drum Intermediate , Curtis Junior and Curtis High participated in the survey.

Bridget Vandeventer, spokeswoman at the Tacoma-Pierce County Health Department , said it's good news that there wasn't a significant increase in student smoking, as young adults are making better choices.

Still, there is plenty of room for improvement, she says. For example, 15 percent of high school sophomores in Pierce County said they smoked cigarettes, a figure which the health department says can improve.

"The risk of one kid who is smoking means we should do all we can," she said.

But cigarettes aside, another potential problem that the health department wants people to know about is the increase in "alternative" tobacco, and nicotine products, which are seemingly targeted at youth characteristics such as their candy flavor.

"These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose similar health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction," Vandeventer said. "This issue should not be ignored."

Other results: -Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there - pain medicine abuse is down among 12th graders.

-When students are depressed, abuse substances, are bullied and feel unsafe at school, they're less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year - down from the previous
8_19_2011

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survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school.

-About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse.

Click here for the full release, which includes online survey fact sheets.

Please let me know if you have any questions. Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Anthony Chen Sent: Friday, March 11, 2011 3:56 PM To: Bridget Vandeventer; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: RE: Healthy Youth Survey results communication plan-- for feedback and approval

Bridget,

Sounds great! Kirsten and Frank can help you put together materials for the reporters regarding our Tobacco efforts. I would think that we should steer them towards the emerging threats (e-cigarettes, candy-like tobacco products, flavored cigarettes, hookah bars) and what we presented to the Board in terms of future directions.

I assume we will identify who will be the spokesperson if there is a request for interview and that we will have talking
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points ready.

I had mentioned that we had talked about doing a TNT editorial regarding the erosions to the advances made in smoking reduction. If there is interest from media on the HYS that allows us to deliver that message, then we could postpone the editorial indefinitely.

Last question is whether we need to coordinate with Seattle-King County PIO since we have overlapping media markets.

AC

From: Bridget Vandeventer Sent: Friday, March 11, 2011 1:25 PM To: Anthony Chen; Cindan Gizzi Cc: Kirsten Frandsen; Frank Dibiase Subject: Healthy Youth Survey results communication plan-- for feedback and approval

Hi Anthony, Cindan and I worked through an outreach plan for the Healthy Youth Survey results, which DOH is releasing on Wednesday, 3/16 via press release. They will focus on the tobacco results in their outreach.

The communication objective is to localize the state news to Pierce County, and use their news moment as a strategic opportunity to share information about tobacco programs here in the County. I've proposed that, immediately following DOH's release, we outreach to our local Pierce County media with DOH's release and a quick highlight of results specific to Pierce County. We can also include brief information about and/or links to information on youth tobacco programs here. We'll do this via outreach emails to our list of local beat reporters. I think it will be a good chance to drive some coverage about improvements (hopefully) in tobacco use here as well as sharing about the programs we run. It will also be a convenient way for me to make introductions to the PC media.

Tim Church at DOH has promised me an advance copy of the release so I can model our communication after his. How far in advance is undetermined, but I'm hoping for sometime early on Tuesday. I can then turn around our outreach fairly quickly with the help of Cindan's team in pulling the PC-specific results, and we'll be all ready to go when DOH does.

I'm interested in your thoughts and feedback on the proposed plan, and any questions you may have. Also please let
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me know what does and does not work for you in terms of receiving approval on media communications plans such as these. Thanks, Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

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From: To: Date: Subject:

Pat Jenkins <editor@dispatchnews.com> Bridget Vandeventer 3/24/2011 11:35:58 AM Re: Survey results on youth tobacco use in Pierce County

We're mainly interested in Hispanic/Latino, and if possible, black as well. If it's not possible to get the data, we'll understand. Pat Jenkins On 3/23/11 5:02 PM, Bridget Vandeventer wrote: Hi Pat, Sorry for my slow response on this. We have not planned on releasing analysis down to the gender/ethnicity level. If thats something that would help you with a story, I can see if there is someone available to perform the analysis. Is there a particular demographic youre interested in? Analysis at that level does take quite a bit of time, so if Im going to ask someone to do an additional project, I want to help them focus as much as they can.

Let me know if its critical to your story. Thanks so much! Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Pat Jenkins [mailto:editor@dispatchnews.com] Sent: Monday, March 21, 2011 2:29 PM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County

Thank you, Bridget. I appreciate the help. Will gender/ethnicity information be available at a later date? Pat Jenkins On 3/17/11 4:16 PM, Bridget Vandeventer wrote:
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Hi Pat, I did confirm that Eatonville and Bethel School Districts participated in the survey. In Eatonville, there were 5 schools that participated and 31 in Bethel. You can see the full list of schools that participated here. School districts will be provided results specific to their students.

We do have demographics (gender and ethnicity) for the respondents, but at this point we dont have the breakdown for how each group responded.

I hope this helps. Please let me know if theres anything else you need. And of course please let me know if youre working on stories we can assist in down the road.

Thank you, Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Bridget Vandeventer Sent: Thursday, March 17, 2011 12:08 PM To: 'editor@dispatchnews.com' Subject: RE: Survey results on youth tobacco use in Pierce County

These are great questions Pat. Ive sent them off to some folks in our department to see what we can answer for you specific to your area. Stay tuned on that, and Ill let you know what we come up with.

I do have the 30 day stat for other grade levels in Pierce County as well. They are below, and Ive noted the Washington State results so you can see how we compare to the rest of the state: Pierce County students who say they have smoked in the last 30 days
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Grade 6: 2% (WA2%) Grade 8: 8% (WA 6%) Grade 10: 15% (WA 12%) Grade 12: 20% (WA 19%)

Ill get back to you as soon as I know more on your other questions. Thanks! Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Pat Jenkins [mailto:editor@dispatchnews.com] Sent: Thursday, March 17, 2011 9:32 AM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County

Thank you, Bridget. We received the general press release from the state, but I appreciate your input. I do have a few questions pertaining to Pierce County: 1. Are the survey results countywide, i.e., were students in every school district involved? (In particular, did the Eatonville and Bethel districts participate?) 2. Are there any demographic breakdowns along ethnicity? 3. You mentioned 15 percent of 10th graders say they smoked in the previous 30 days. Is that the highest percentage among grades? And are percentages available for the other grades? Pat Jenkins -Pat Jenkins
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Editor The Dispatch 360-832-4697 editor@dispatchnews.com

On 3/17/11 9:13 AM, Bridget Vandeventer wrote: Hello Dispatch team, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you to talk about the work the Health Department is doing to help make for healthier people and communities in Pierce County.

Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you.

Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve.

Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored.

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.

Please let me know if you have any questions. I look forward to working with you in the future.
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Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

What are your students up to? Survey gives some insight

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent.
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In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm).

-Pat Jenkins Editor The Dispatch 360-832-4697 editor@dispatchnews.com *************************************************************************************


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This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

-Pat Jenkins Editor The Dispatch 360-832-4697 editor@dispatchnews.com ************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

-Pat Jenkins Editor The Dispatch 360-832-4697 editor@dispatchnews.com

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From: To: Date: Subject:

Kirsten Frandsen Bridget Vandeventer 3/24/2011 8:43:18 AM RE: Talking points for HYS Tobacco

Thanks for all of your support Bridget- it's great to work with you! J

Kirsten

From: Bridget Vandeventer Sent: Wednesday, March 23, 2011 5:33 PM To: Kirsten Frandsen; Frank Dibiase Subject: RE: Talking points for HYS Tobacco

I love the HS newspaper suggestion, and think we should find a way to build that into any youth plans we're working on. When we get the new website up, this is the kind of thing we would post a link to on our site. The papers love it because it drives traffic to them, and it gives us a chance to showcase more good work.

The Latest is getting super long, but I'll see if there's a way to add it in. Thanks so much you guys!

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 23, 2011 5:20 AM To: Frank Dibiase; Bridget Vandeventer Subject: RE: Talking points for HYS Tobacco

Thanks for all of your work on this Bridget!


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In terms of who should get the coverage update internally is a good question. I guess I'm not used to thinking this way- traditionally we think about external, rather than internal :( However, perhaps we can stick a blurb in the upcoming latest stating that the HYS is now out and give some data on tobacco as an fyi and also to let folks know of some potential things that we'll be working on (and they may hear about). Also, Frank, I love your idea about letting the school newspapers know. Thanks again, Kirsten _____ From: Frank Dibiase Sent: Tuesday, March 22, 2011 9:16 PM To: Bridget Vandeventer; Kirsten Frandsen Subject: Re: Talking points for HYS Tobacco Oops. Anthony, Steve...? Not sure who else?

From: Bridget Vandeventer Sent: Tuesday, March 22, 2011 08:48 PM To: Frank Dibiase; Kirsten Frandsen Subject: Re: Talking points for HYS Tobacco

Oh sorry, I meant who in the Dept should get the coverage update? Steve? The OCA team? Anyone else on your teams? Sent from my BlackBerry, please pardon any typos.

From: Frank Dibiase Sent: Tuesday, March 22, 2011 08:09 PM To: Bridget Vandeventer; Kirsten Frandsen Subject: Re: Talking points for HYS Tobacco

Thanks for the update and enthusiasm. How about the Tacoma Weekly? The KP News (comes out monthly)? Also just a thought, but many of the high schools have some pretty good papers and might be valuable to reach out to given the relevance of the results to their audience. Kirsten?

From: Bridget Vandeventer Sent: Tuesday, March 22, 2011 05:02 PM To: Kirsten Frandsen Cc: Frank Dibiase
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Subject: RE: Talking points for HYS Tobacco

Hi Kirsten and Frank, We got a little pick up on our outreach about the HYS survey that I wanted to share with you. I think it should be shared more broadly, so was hoping you could help me decide who should be on that distribution.

The most significant article is from the University Place Patch.com. Patch.com is a fairly new, hyper-local online news organization. They employ professional journalists who are committed to finding stories specific to their community. In Pierce County, we have Patch.com sites in University Place, Gig Harbor, Lakewood, Enumclaw and Bonney Lake-Sumner. The editor of the UP Patch is a former TNT reporter, and I think we're going to find lots of ways to engage with him. He called me today following up on the HYS outreach from last week, and wrote up a nice story specific to UP and hitting our main points. More Youth Using Tobacco Alternatives, Survey Finds Brent Champaco/University Place Patch.com http://universityplace.patch.com/articles/more-youth-using-tobacco-alternatives-survey-finds The other was from the Orting News, but was simply a re-post of the DOH press release. They erroneously named me as the author, but the content is still fine so we'll take it. What Are Your Student Up To? Survey Tells All Orting News http://ortingnews.com/article/2011/3/what-are-your-students-up-to-survey-tells-all.html

I do have interest from the Eatonville Dispatch as well, but she'd like more breakdown of the results around demographics. (E.G. 12% of female 12th graders smoked, 10% of Hispanic 6th graders, etc.) I was asking Susan about that earlier, but it sounds like we're not doing that level of analysis quite yet. I will follow up with her.

Thanks for the great work and the opportunity to tell a good story! Please let me know who you think should receive this coverage report. Bridget

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department
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253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 2:41 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

Sure, I would be happy to look at your message; however, I don't see it attached to this email (unless your message is just our current youth tobacco prevention efforts). Just noticed a typo- should remove the "s" from "prevention.

Unfortunately, our website is not up to date with current information. We'll need to work on this.

Thanks, Kirsten

From: Bridget Vandeventer Sent: Wednesday, March 16, 2011 2:24 PM To: Kirsten Frandsen Cc: Frank Dibiase Subject: RE: Talking points for HYS Tobacco

This is very very helpful. I'm getting close to ready to send this out; would you be able to take a quick look at my message to make sure it's still accurate? Also, are there links to some of the programs that I can use? The ones that are referenced here:

Current youth tobacco preventions efforts at TPCHD:

* Educate youth and community agencies through various curriculum about the health hazards of tobacco and about how youth are highly targeted through media and advertising. * Offer peer-to-peer tobacco prevention education to community based organization and schools. * Provide tobacco curriculum to schools by providing online resources and curriculum that can be downloaded and printed.
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* Conduct tobacco retailer compliance checks that reduce the illegal sales of tobacco to minors which reduces youth smoking. * Support policies that restrict youth access to tobacco, promote school policies around enforcement and intervention and research other methods of tobacco cessation and prevention. * Regarding e-cigarettes: the Tacoma-Pierce County Board of Health is currently looking at this issue within our County.

Thanks! Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Kirsten Frandsen Sent: Wednesday, March 16, 2011 1:35 PM To: Bridget Vandeventer Cc: Frank Dibiase Subject: Talking points for HYS Tobacco

Hi Bridget, attached are the talking points that Tutricia developed for our local Tobacco program. I think there are 2 main points that we want to convey:

1. Youth Tobacco rates have stabilized over the last few years however; the rates are still unacceptable to us (can refer to Jim Marshall's analysis). We will continue to work to decrease these numbers (Tutricia listed our current efforts). 2. Use of alternative tobacco products by youth are a concern to us. While we are unable to get an analysis of our local rates (OCA unable to analyze at this time)- we can say that they are on the rise and similar to the state rates. We can also state that e-cigarettes are a concern for our department and the Board of Health- and we are examining this issue.

If you would like me to be a point of contact for the media, I'm happy to do that. My work cell is 253.405.4348. I will be at the BOH Study Session this afternoon and then in transit home at 5 PM.

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Thanks for all-

Kirsten Frandsen Tacoma-Pierce County Health Department Program Coordinator: Physical Activity, Nutrition, and Tobacco 253.798.3540 kfrandsen@tpchd.org

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From: To: Date: Subject: Okay- thank you Steve. Kirsten

Kirsten Frandsen Steve Marek 3/24/2011 11:10:10 AM RE: Tobacco Policy Issues

_____________________________________________ From: Steve Marek Sent: Thursday, March 24, 2011 7:39 AM To: Frank Dibiase; Kirsten Frandsen; Greg Jacoby Cc: Bridget Vandeventer Subject: RE: Tobacco Policy Issues

We should plan on extending this meeting to 3:00. The goal is to come up with a plan on moving forward with a local SIPP. Anthony wants this to go to the May BOH meeting. We also need to look at e-cigs and should that be a part of the SIPP or separate and can we take this to the BOH in May or should we wait on it. Also I'm cc'ing Bridget on this. Hopefully she can join us for the last half hour to discuss communications. Thanks. -----Original Appointment----From: Jaime Paulson On Behalf Of Frank Dibiase Sent: Wednesday, March 23, 2011 4:26 PM To: Steve Marek; Kirsten Frandsen; Greg Jacoby Subject: Tobacco Policy Issues When: Friday, March 25, 2011 1:30 PM-2:30 PM (GMT-08:00) Pacific Time (US & Canada). Where: Conf Nursing

Steve would like to meet this week if at all possible. Thanks, Jaime

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From: Steve Marek To: Frank Dibiase Kirsten Frandsen Greg Jacoby Date: 3/24/2011 10:39:20 AM Subject: RE: Tobacco Policy Issues We should plan on extending this meeting to 3:00. The goal is to come up with a plan on moving forward with a local SIPP. Anthony wants this to go to the May BOH meeting. We also need to look at e-cigs and should that be a part of the SIPP or separate and can we take this to the BOH in May or should we wait on it. Also I'm cc'ing Bridget on this. Hopefully she can join us for the last half hour to discuss communications. Thanks. -----Original Appointment----From: Jaime Paulson On Behalf Of Frank Dibiase Sent: Wednesday, March 23, 2011 4:26 PM To: Steve Marek; Kirsten Frandsen; Greg Jacoby Subject: Tobacco Policy Issues When: Friday, March 25, 2011 1:30 PM-2:30 PM (GMT-08:00) Pacific Time (US & Canada). Where: Conf Nursing

Steve would like to meet this week if at all possible. Thanks, Jaime

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From: To: Bridget Vandeventer Date: 3/25/2011 7:51:28 PM Subject: That would be great. How about getting some coffee somewhere Tuesday afternoon?

On 3/25/11 4:34 PM, "Bridget Vandeventer" wrote:

Hi Rob, I wanted to check in and see if we could schedule some time to meet next week. Id love the chance to get to know you, how you like to receive information, what youre looking for from the Health Department, etc. Tuesday and Thursday are great days for me, if you have any time open. Thanks! Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Rob Carson [mailto:rob.carson@thenewstribune.com] Sent: Thursday, March 17, 2011 10:32 AM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County Welcome! Im going to be busy for the next several days on a project Im working on, but I look forward to meeting you after that. --Rob

On 3/17/11 9:12 AM, "Bridget Vandeventer" wrote: Hello Rob, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you. In my 8 short days with the department, Im finding some great stories that I think you might be interested in. I assume Ill be working with you and other TNT staffers quite a bit, and am hoping that I can get a chance in the next couple weeks to come down and meet you all. Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you. Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates
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since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve. Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored. The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means. Please let me know if you have any questions. I look forward to working with you in the future! Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011 What are your students up to? Survey gives some insight

OLYMPIA * More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these
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dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm ).

###

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Page 4

************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

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8_19_2011

Page 1

From: To: Date: Subject:

Bridget Vandeventer 'Rob Carson' 3/25/2011 8:00:52 PM RE: Survey results on youth tobacco use in Pierce County

That works great. How about 3:30? Im new to the area, so Ill let you pick the place.

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Rob Carson [mailto:rob.carson@thenewstribune.com] Sent: Friday, March 25, 2011 4:51 PM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County
That would be great. How about getting some coffee somewhere Tuesday afternoon?

On 3/25/11 4:34 PM, "Bridget Vandeventer" <BVandeventer@tpchd.org> wrote:

Hi Rob, I wanted to check in and see if we could schedule some time to meet next week. Id love the chance to get to know you, how you like to receive information, what youre looking for from the Health Department, etc. Tuesday and Thursday are great days for me, if you have any time open. Thanks! Bridget Vandeventer
Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org <mailto:bvandeventer@tpchd.org>

From: Rob Carson [mailto:rob.carson@thenewstribune.com] Sent: Thursday, March 17, 2011 10:32 AM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County
Welcome! Im going to be busy for the next several days on a project Im working on, but I look forward to meeting you after that. --Rob

On 3/17/11 9:12 AM, "Bridget Vandeventer" <BVandeventer@tpchd.org> wrote: Hello Rob, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you. In my 8 short days with the department, Im finding some great stories that I think you might be interested in. I assume Ill be working with you and other TNT staffers quite a bit, and am hoping that I can get a chance in the next couple weeks to come down and meet you all. Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here <http://www.doh.wa.gov/Publicat/2011_news/11-040.htm> . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you. Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of

8_19_2011

Page 2
10th graders say that they have smoked in the last 30 days, and we believe this can improve. Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored. The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means. Please let me know if you have any questions. I look forward to working with you in the future! Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

What are your students up to? Survey gives some insight

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candyflavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candyflavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get

8_19_2011

Page 3
out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets <http://www.doh.wa.gov/healthyyouth/reports/default.htm> are online (www.doh.wa.gov/healthyyouth/reports/default.htm <http://www.doh.wa.gov/healthyyouth/reports/default.htm> ). ###

************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

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8_19_2011

Page 1

From: To: Date: Subject: Hi Rob,

Bridget Vandeventer 'Rob Carson' 3/25/2011 7:34:18 PM RE: Survey results on youth tobacco use in Pierce County

I wanted to check in and see if we could schedule some time to meet next week. Id love the chance to get to know you, how you like to receive information, what youre looking for from the Health Department, etc. Tuesday and Thursday are great days for me, if you have any time open.

Thanks! Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Rob Carson [mailto:rob.carson@thenewstribune.com] Sent: Thursday, March 17, 2011 10:32 AM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County

Welcome! Im going to be busy for the next several days on a project Im working on, but I look forward to meeting you after that. --Rob

On 3/17/11 9:12 AM, "Bridget Vandeventer" wrote: Hello Rob, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you. In my 8 short days with the department, Im finding some great stories that I think you might be interested in. I assume Ill be working with you and other TNT staffers quite a bit, and am hoping that I can get a chance in the next couple weeks to come down and meet you all. Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth
8_19_2011

Page 2

Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you. Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve. Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored. The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means. Please let me know if you have any questions. I look forward to working with you in the future! Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011 What are your students up to? Survey gives some insight

OLYMPIA ? More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never
8_19_2011

Page 3

ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm ). ###

8_19_2011

Page 4

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8_19_2011

Page 1

From: To: Date: Subject: Attachments: Hi Allison,

George Hermosillo 'allison cox' 3/25/2011 5:52:10 PM Updated file as you requested. 2011 Tobacco Workplan .xls

I apologize for not getting this to you sooner; however here's it is as you requested. Please let me know if you cannot open it up before I leave today.

Thanks,

George Hermosillo, B.A; SDVC Prevention Specialist Environmental Health: Physical Activity and Nutrition/ Tobacco Prevention and Control Tacoma-Pierce County Health Department Healthy People in Healthy Communities 3629 So. D St. Tacoma, Wa. 98418 (253) 798-7664 (253) 405-8244 cell (253 798-6450 fax email: ghermosillo@tpchd.org

8_19_2011

Page 1

From: To: Bridget Vandeventer Date: 3/29/2011 2:23:06 PM Subject: You bet! Sorry I didnt respond earlier. I have Mondays off. Can I swing by and pick you up at 3:30?

On 3/29/11 8:34 AM, "Bridget Vandeventer" wrote:

Hi Rob! Are we still on for this afternoon?

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Bridget Vandeventer Sent: Friday, March 25, 2011 5:01 PM To: 'Rob Carson' Subject: RE: Survey results on youth tobacco use in Pierce County That works great. How about 3:30? Im new to the area, so Ill let you pick the place.

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Rob Carson [mailto:rob.carson@thenewstribune.com] Sent: Friday, March 25, 2011 4:51 PM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County That would be great. How about getting some coffee somewhere Tuesday afternoon?

On 3/25/11 4:34 PM, "Bridget Vandeventer" wrote: Hi Rob, I wanted to check in and see if we could schedule some time to meet next week. Id love the chance to get to know you, how you like to receive information, what youre looking for from the Health Department, etc. Tuesday and
8_19_2011

Page 2

Thursday are great days for me, if you have any time open. Thanks! Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Rob Carson [mailto:rob.carson@thenewstribune.com] Sent: Thursday, March 17, 2011 10:32 AM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County Welcome! Im going to be busy for the next several days on a project Im working on, but I look forward to meeting you after that. --Rob

On 3/17/11 9:12 AM, "Bridget Vandeventer" wrote: Hello Rob, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you. In my 8 short days with the department, Im finding some great stories that I think you might be interested in. I assume Ill be working with you and other TNT staffers quite a bit, and am hoping that I can get a chance in the next couple weeks to come down and meet you all. Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you. Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve. Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored. The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means.
8_19_2011

Page 3

Please let me know if you have any questions. I look forward to working with you in the future! Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011 What are your students up to? Survey gives some insight

OLYMPIA * More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink.
8_19_2011

Page 4

Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm ).

###

************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

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8_19_2011

Page 5

destroy any copies. **************************************************************************************

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8_19_2011

Page 1

From: To: Date: Subject: Attachments: Hope this helps! AC

Allison Cox George Hermosillo 3/29/2011 1:43:20 PM Allison's individual Workplan 2011 Tobacco Workplan Allison.xlsx

8_19_2011

Page 1

From: To: Date: Subject: Attachments:

George Hermosillo Allison Cox 3/29/2011 4:58:24 PM Cessation Copy of 2011 Tobacco Workplan Allison (2).xlsx

Cessation updates.

Thanks,

George Hermosillo, B.A; SDVC Prevention Specialist Environmental Health: Physical Activity and Nutrition/ Tobacco Prevention and Control Tacoma-Pierce County Health Department Healthy People in Healthy Communities 3629 So. D St. Tacoma, Wa. 98418 (253) 798-7664 (253) 405-8244 cell (253 798-6450 fax email: ghermosillo@tpchd.org

8_19_2011

Page 1

From: To: Date: Subject: Attachments: Here ya go!

Allison Cox George Hermosillo 3/29/2011 4:34:24 PM More draft version 2011 Tobacco Workplan Allison.xlsx

8_19_2011

Page 1

From: To: Date: Subject: Attachments:

allison cox <allison@dancingleaves.com> Allison Cox 3/29/2011 1:16:56 AM ongoing plans Copy of 2011 Tobacco Workplan (4).xls

8_19_2011

Page 1

From: To: Date: Subject:

Bridget Vandeventer 'Rob Carson' 3/29/2011 3:10:08 PM RE: Survey results on youth tobacco use in Pierce County

Sure, that sounds great. Ill meet you by our front door on D Street at 3:30.
Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org From: Rob Carson [mailto:rob.carson@thenewstribune.com] Sent: Tuesday, March 29, 2011 11:23 AM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County
You bet! Sorry I didnt respond earlier. I have Mondays off. Can I swing by and pick you up at 3:30?

On 3/29/11 8:34 AM, "Bridget Vandeventer" <BVandeventer@tpchd.org> wrote:

Hi Rob! Are we still on for this afternoon?


Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org <mailto:bvandeventer@tpchd.org>

From: Bridget Vandeventer Sent: Friday, March 25, 2011 5:01 PM To: 'Rob Carson' Subject: RE: Survey results on youth tobacco use in Pierce County

That works great. How about 3:30? Im new to the area, so Ill let you pick the place.

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Rob Carson [mailto:rob.carson@thenewstribune.com] Sent: Friday, March 25, 2011 4:51 PM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County
That would be great. How about getting some coffee somewhere Tuesday afternoon?

On 3/25/11 4:34 PM, "Bridget Vandeventer" <BVandeventer@tpchd.org> wrote:

Hi Rob, I wanted to check in and see if we could schedule some time to meet next week. Id love the chance to get to know you, how you like to receive information, what youre looking for from the Health Department, etc. Tuesday and Thursday are great days for me, if you have any time open.

8_19_2011

Page 2 Thanks! Bridget Vandeventer Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org <mailto:bvandeventer@tpchd.org> From: Rob Carson [mailto:rob.carson@thenewstribune.com] Sent: Thursday, March 17, 2011 10:32 AM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County
Welcome! Im going to be busy for the next several days on a project Im working on, but I look forward to meeting you after that. --Rob

On 3/17/11 9:12 AM, "Bridget Vandeventer" <BVandeventer@tpchd.org> wrote: Hello Rob, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you. In my 8 short days with the department, Im finding some great stories that I think you might be interested in. I assume Ill be working with you and other TNT staffers quite a bit, and am hoping that I can get a chance in the next couple weeks to come down and meet you all. Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here <http://www.doh.wa.gov/Publicat/2011_news/11-040.htm> . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you. Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve. Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored. The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means. Please let me know if you have any questions. I look forward to working with you in the future! Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011

What are your students up to? Survey gives some insight


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Page 3

OLYMPIA More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candyflavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candyflavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol. Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets <http://www.doh.wa.gov/healthyyouth/reports/default.htm> are online (www.doh.wa.gov/healthyyouth/reports/default.htm <http://www.doh.wa.gov/healthyyouth/reports/default.htm> ). ###

************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for

8_19_2011

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viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************

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8_19_2011

Page 1

From: Bridget Vandeventer To: Bridget Vandeventer 'Rob Carson' Date: 3/29/2011 11:34:22 AM Subject: RE: Survey results on youth tobacco use in Pierce County Hi Rob! Are we still on for this afternoon?

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Bridget Vandeventer Sent: Friday, March 25, 2011 5:01 PM To: 'Rob Carson' Subject: RE: Survey results on youth tobacco use in Pierce County

That works great. How about 3:30? Im new to the area, so Ill let you pick the place.

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Rob Carson [mailto:rob.carson@thenewstribune.com] Sent: Friday, March 25, 2011 4:51 PM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County

That would be great. How about getting some coffee somewhere Tuesday afternoon?
8_19_2011

Page 2

On 3/25/11 4:34 PM, "Bridget Vandeventer" wrote: Hi Rob, I wanted to check in and see if we could schedule some time to meet next week. Id love the chance to get to know you, how you like to receive information, what youre looking for from the Health Department, etc. Tuesday and Thursday are great days for me, if you have any time open. Thanks! Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

From: Rob Carson [mailto:rob.carson@thenewstribune.com] Sent: Thursday, March 17, 2011 10:32 AM To: Bridget Vandeventer Subject: Re: Survey results on youth tobacco use in Pierce County Welcome! Im going to be busy for the next several days on a project Im working on, but I look forward to meeting you after that. --Rob

On 3/17/11 9:12 AM, "Bridget Vandeventer" wrote: Hello Rob, I wanted to take the opportunity to introduce myself and share some news about youth tobacco usage in Pierce County. Ive recently joined the team at the Tacoma-Pierce County Health Department as the PIO/Communications and Community Relations Manager role. Ive been on the job for just a couple of weeks, but am excited to work with you. In my 8 short days with the department, Im finding some great stories that I think you might be interested in. I assume Ill be working with you and other TNT staffers quite a bit, and am hoping that I can get a chance in the next couple weeks to come down and meet you all. Yesterday the Washington State Department of Health (DOH) issued results from the bi-annual Healthy Youth Survey. It is an anonymous and voluntary survey that asks Washington students in grades 6, 8, 10 and 12 about their attitudes and health risk behaviors. The release from DOH is pasted for you below and is available here . We do have results specific to Pierce County, and I wanted to share a few highlights of those with you. Youth tobacco rates have stabilized. There have been no significant increases or decreases in youth smoking rates since 2002. Were glad that our prevention programs are having an impact in discouraging youth from starting to smoke, but we would still like to see this number come down. For example, in Pierce County 15% of 10th graders say that they have smoked in the last 30 days, and we believe this can improve. Cigarette alternatives pose health risks. The survey does show that we are seeing an increase in alternative tobacco and nicotine products, many of which are candy or fruit flavored and seemingly targeted for youth. These products, such as e-cigarettes, e-hookahs and flavored tobacco, pose the same health risks as cigarettes, and may serve as a dangerous gateway for youth into an ongoing tobacco addiction. This issue should not be ignored.
8_19_2011

Page 3

The survey indicates that there has been an improvement from 10 years ago, but that usage is still higher than wed like. Tacoma-Pierce County Health Department runs programs to address the issue of youth tobacco use here in Pierce County. We work daily to educate youth and community agencies through online curriculum, peer-to-peer tobacco prevention programs in community-based organizations and schools, tobacco retailer compliance checks and supporting policies that restrict youth access to tobacco and support school policies. In addition, Tacoma-Pierce County Board of Health is currently exploring the alarming issue of e-cigarettes and how we can help prevent youth in our communities from initiating a tobacco problem through these means. Please let me know if you have any questions. I look forward to working with you in the future! Many thanks, Bridget Vandeventer

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

For immediate release: March 16, 2011 What are your students up to? Survey gives some insight

OLYMPIA ? More Washington students are making healthier choices by avoiding alcohol according to a recent survey of kids in our state. But declines in cigarette smoking continue to stall and an increase in new candy-flavored tobacco products is a growing concern. The Healthy Youth Survey is anonymous and voluntary; its taken every two years by thousands of Washington students in grades 6, 8, 10, and 12 in more than 1,000 public schools. It focuses on attitudes and health risk behaviors. Topics include drug, alcohol, and tobacco use; gangs; physical activity; suicide; bullying; and more. For the first time, the survey also asked about sexual activity. It takes a consistent, coordinated effort to make the healthy choice the easy choice for our kids, said Secretary of Health Mary Selecky. This survey shows that some of that hard work is paying off and kids are making better choices to improve their health. Of course there are always new generations of kids to reach so the work never ends. Since 2000, youth cigarette smoking has dropped by half, resulting in about 70,000 fewer smokers. However, these dramatic reductions have slowed in recent years, with 10th grade smoking remaining mostly flat at about 13 percent from 2004 to 2010. Besides cigarettes, youth are using other tobacco products that are often flavored to taste like candy. Among youth who use tobacco, about half report using some type of candy-flavored product. Chewing tobacco use by 10th graders is on the rise, particularly among girls the rate has more than doubled in the past 10 years to more than three percent. In the past 20 years, theres been a big drop in 8th and 10th graders who report drinking alcohol in the past 30 days. Since 1990, youth drinking is down for 8th graders by over half, from 29 to 14 percent in 2010. Drinking among 10th graders has dropped from 44 to 28 percent. Since 2008, about 20,000 more youth in 8th, 10th, and 12th grade report that their parents talked to them about not drinking alcohol.
8_19_2011

Page 4

Underage drinking is a major health concern in Washington, said Liquor Control Board Chair Sharon Foster. Im pleased the most recent survey shows a continued downward trend. Statewide efforts the past few years have encouraged parents to talk to their kids about alcohol, because studies show parents are the number one influence on whether teens choose to drink. Its great news that our collective work in educating parents and kids is paying off, said Department of Social and Health Services Secretary Susan N. Dreyfus. When parents and other caring adults talk with and monitor the children in their lives, those children are more likely to succeed in school, stay healthy, and avoid addiction and other problems related to using alcohol or other drugs. Alcohol is the primary drug of abuse among youth, but the numbers are declining. Since 2008, there are about 11,000 fewer youth drinking alcohol. The message about the risks of prescription drug abuse is starting to get out there pain medicine abuse is down among 12th graders. Theres also more work to do in other areas. When students are depressed, abuse substances, are bullied and feel unsafe at school, theyre less likely to succeed academically. About seven percent of 10th graders attempted suicide in the past year down from the previous survey. Of 10th graders surveyed in 2010, 85 percent said they felt safe at school. Teachers and school administrators have made progress in creating safe and supportive learning environments for our students, said Superintendent of Public Instruction Randy Dorn. More of them report they feel safe, enjoy being at school, and have opportunities to become involved in school-related activities. We know when students are engaged in their learning experience and feel safe, theyre more likely to succeed academically. About 31 percent of 10th graders and 53 percent of 12th graders in the state reported having ever had sexual intercourse. About eight percent of 10th graders and 17 percent of 12th graders reported they had four or more sexual partners. Among those who had ever had sexual intercourse, about 63 percent of 10th graders and 54 percent of 12th graders reported using a condom the last time they had intercourse. The survey is a joint effort of the Department of Health, Department of Social and Health Services, Office of Superintendent of Public Instruction, Liquor Control Board, the Family Policy Council, and the Department of Commerce. Results are used to plan, implement, and evaluate state youth programs. Survey fact sheets are online (www.doh.wa.gov/healthyyouth/reports/default.htm ). ###

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Page 1

From: To: Date: Subject: Kirsten,

Gregory Jacoby <GAJ@mcgavick.com> Kirsten Frandsen 3/30/2011 9:47:44 PM RE: Tobacco Staff Reports for September BOH meeting

Could you see if you could also get a Word version of SKCs e-cigarette ordinance. Thanks.

Gregory A. Jacoby McGavick Graves, P.S. 1102 Broadway, Suite 500 Tacoma, WA 98402 253.627.1181 gaj@mcgavick.com

The information contained in this e-mail message may be privileged, confidential and protected from disclosure. If you are not the intended recipient, any dissemination, distribution or copying is strictly prohibited. If you think that you have received this e-mail message in error, please notify the sender via e-mail or telephone at 253.627.1181.

From: Kirsten Frandsen [mailto:KFrandsen@tpchd.org] Sent: Wednesday, March 30, 2011 4:29 PM To: Gregory Jacoby Cc: Steve Marek; Frank Dibiase Subject: FW: Tobacco Staff Reports for September BOH meeting

Hi Greg,

As discussed, attached is the Word document of the SIPP ordinance of King County (BOH Code 19.03 final revisions.doc).

Additionally, Steve- Scott Neal (Tobacco Mgr at King County) said the following:

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1. He believes that their ordinance was passed in September of 2010. 2. Unbelievably, there was no public or media attention to the legal announcements that they put in the paper regarding SIPP in prep for the public hearing.

Thanks, Kirsten

From: Neal, Scott [mailto:Scott.Neal@kingcounty.gov] Sent: Wednesday, March 30, 2011 3:14 PM To: Kirsten Frandsen Subject: FW: Tobacco Staff Reports for September BOH meeting

Here you go...

______________________________________________ From: Hamilton, Joy Sent: Friday, September 03, 2010 2:47 PM To: Wood, Maria Cc: Soo Hoo, Wendy; Neal, Scott; Ross-Viles, Sarah; Johnson, Gareth Subject: Tobacco Staff Reports for September BOH meeting

Maria,

Here are the staff reports for the September BOH meeting.

Code Revision (Staff report and 2 attachments -- rules/reg language and hookah fact sheet)

Housing Resolution (Staff report and 4 attachments -- resolution, model policies, housing guide, housing authorities
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list)

I can easily make these documents into 2 pdfs if that makes your life easier but I don't have the agenda and briefing numbers yet and assume that there may be final tweaks that may need to be made so I left the documents in word format for now.

Thanks, Joy Hamilton, MPH CPPW Tobacco Policy and Advocacy Manager Public Health - Seattle & King County 401 5th Ave. Suite 900 Seattle, WA 98104 (206) 263-9382

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8_19_2011

Page 1

From: To: Date: Subject: Attachments:

Kirsten Frandsen Gregory Jacoby 3/31/2011 3:06:42 PM FW: E-cigs code BOH Regulation E-cigarette FINAL sent 11-23-2010.doc

Hi Greg, here you go. Thanks, Kirsten


From: Neal, Scott [mailto:Scott.Neal@kingcounty.gov] Sent: Thursday, March 31, 2011 11:23 AM To: Kirsten Frandsen Subject: E-cigs code Hi Kirsten,

Here is the link to all our BOH Tobacco codes: Title 19 includes both tobacco and unregulated nicotine delivery products. http://www.mrsc.org/wa/kingboh/index_dtSearch.html

Thanks Scott

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Page 1

From: Gregory Jacoby <GAJ@mcgavick.com> To: Steve Marek Frank Dibiase Kirsten Frandsen Bruce Rytkonen Date: 3/31/2011 11:48:40 PM Subject: Local SIPP Regulations

I have attached a working draft of the new chapter in the Environmental Health Code that addresses smoking in public places. This draft is based on the King County regulations. Changes from the King County document are illustrated with redline and strikeout. The new language is often based on Bruces earlier draft with some editing from me.

I ran out of time to work on the e-cigarette regulation. Ill tackle that next week.

I have ccd Lori Bemis on this email because I thought it made sense to have it reviewed by the person who might have to stand in front of a judge and defend its terms.

Greg

Gregory A. Jacoby McGavick Graves, P.S. 1102 Broadway, Suite 500 Tacoma, WA 98402 253.627.1181 gaj@mcgavick.com

The information contained in this e-mail message may be privileged, confidential and protected from disclosure. If you are not the intended recipient, any dissemination, distribution or copying is strictly prohibited. If you think that you have received this e-mail message in error, please notify the sender via e-mail or telephone at 253.627.1181.

8_19_2011

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From: To: Date: Subject:

Kirsten Frandsen Bridget Vandeventer 3/31/2011 3:08:02 PM RE: e-cigarette forum

Wow, thanks for sending this. Very interesting- I bet we could learn a lot of the issue from joining. If you join, it would be great to get your feedback on what they're talking about.

Thanks! Kirsten

From: Bridget Vandeventer Sent: Thursday, March 31, 2011 11:26 AM To: Kirsten Frandsen Subject: e-cigarette forum

I was googling something about the Cigar Lounge bill yesterday, and stumbled on this. I might join to see what they're talking about!

Have you seen this? http://www.e-cigarette-forum.com/forum/

Bridget Vandeventer Communications and Community Relations Manager Tacoma-Pierce County Health Department 253-798-2853 | cell: 253-405-6822 | bvandeventer@tpchd.org

8_19_2011

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From: To: Date: Subject: Thank you Scott!!

Kirsten Frandsen Neal, Scott 3/31/2011 3:06:18 PM RE: E-cigs code

From: Neal, Scott [mailto:Scott.Neal@kingcounty.gov] Sent: Thursday, March 31, 2011 11:23 AM To: Kirsten Frandsen Subject: E-cigs code

Hi Kirsten,

Here is the link to all our BOH Tobacco codes: Title 19 includes both tobacco and unregulated nicotine delivery products. http://www.mrsc.org/wa/kingboh/index_dtSearch.html

Thanks Scott

8_19_2011

Page 1

From: To: Date: Subject: Thank you Scott!!

Kirsten Frandsen Neal, Scott 3/31/2011 3:06:18 PM RE: E-cigs code

From: Neal, Scott [mailto:Scott.Neal@kingcounty.gov] Sent: Thursday, March 31, 2011 11:23 AM To: Kirsten Frandsen Subject: E-cigs code

Hi Kirsten,

Here is the link to all our BOH Tobacco codes: Title 19 includes both tobacco and unregulated nicotine delivery products. http://www.mrsc.org/wa/kingboh/index_dtSearch.html

Thanks Scott

8_19_2011

Page 1

From: To: Date: Subject:


Thank you Scott!!
From: Neal, Scott [mailto:Scott.Neal@kingcounty.gov] Sent: Thursday, March 31, 2011 11:23 AM To: Kirsten Frandsen Subject: E-cigs code Hi Kirsten,

Kirsten Frandsen Neal, Scott 3/31/2011 3:06:18 PM RE: E-cigs code

Here is the link to all our BOH Tobacco codes: Title 19 includes both tobacco and unregulated nicotine delivery products. http://www.mrsc.org/wa/kingboh/index_dtSearch.html

Thanks Scott

8_19_2011

Page 1

From: To: Date: Subject:

Neal, Scott <Scott.Neal@kingcounty.gov> Kirsten Frandsen 3/31/2011 3:22:46 PM RE: E-cigs code

You're welcome. And so you know, we've heard that Spokane already passed a similar reg...Snohomish is looking at doing so, an

From: Kirsten Frandsen [mailto:KFrandsen@tpchd.org] Sent: Thursday, March 31, 2011 12:06 PM To: Neal, Scott Subject: RE: E-cigs code

Thank you Scott!!


From: Neal, Scott [mailto:Scott.Neal@kingcounty.gov] Sent: Thursday, March 31, 2011 11:23 AM To: Kirsten Frandsen Subject: E-cigs code Hi Kirsten,

Here is the link to all our BOH Tobacco codes: Title 19 includes both tobacco and unregulated nicotine delivery products. http://www.mrsc.org/wa/kingboh/index_dtSearch.html

Thanks Scott

************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has be

8_19_2011

Page 1

From: To: Date: Subject:

Neal, Scott <Scott.Neal@kingcounty.gov> Kirsten Frandsen 3/31/2011 3:22:46 PM RE: E-cigs code

You're welcome. And so you know, we've heard that Spokane already passed a similar reg...Snohomish is looking at doing so, and so is Clark County. Not to mention I've spoken with folks in SF and am now hearing that Boston and NYC are looking at this too. So you are in good company! :) _____ From: Kirsten Frandsen [mailto:KFrandsen@tpchd.org] Sent: Thursday, March 31, 2011 12:06 PM To: Neal, Scott Subject: RE: E-cigs code

Thank you Scott!!

From: Neal, Scott [mailto:Scott.Neal@kingcounty.gov] Sent: Thursday, March 31, 2011 11:23 AM To: Kirsten Frandsen Subject: E-cigs code

Hi Kirsten,

Here is the link to all our BOH Tobacco codes: Title 19 includes both tobacco and unregulated nicotine delivery products. http://www.mrsc.org/wa/kingboh/index_dtSearch.html

Thanks Scott

*************************************************************************************
8_19_2011

Page 2

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8_19_2011

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From: To: Date: Subject:

Kirsten Frandsen Gregory Jacoby 3/31/2011 1:56:34 PM RE: Tobacco Staff Reports for September BOH meeting

Yes- I'm waiting for it from King County. Will send as soon as I receive which I hope will be soon.

Thanks, Kirsten

From: Gregory Jacoby [mailto:GAJ@mcgavick.com] Sent: Wednesday, March 30, 2011 6:48 PM To: Kirsten Frandsen Subject: RE: Tobacco Staff Reports for September BOH meeting

Kirsten, Could you see if you could also get a Word version of SKC's e-cigarette ordinance. Thanks.

Gregory A. Jacoby McGavick Graves, P.S. 1102 Broadway, Suite 500 Tacoma, WA 98402 253.627.1181 gaj@mcgavick.com

The information contained in this e-mail message may be privileged, confidential and protected from disclosure. If you are not the intended recipient, any dissemination, distribution or copying is strictly prohibited. If you think that you have received this e-mail message in error, please notify the sender via e-mail or telephone at 253.627.1181.

From: Kirsten Frandsen [mailto:KFrandsen@tpchd.org] Sent: Wednesday, March 30, 2011 4:29 PM To: Gregory Jacoby Cc: Steve Marek; Frank Dibiase Subject: FW: Tobacco Staff Reports for September BOH meeting
8_19_2011

Page 2

Hi Greg,

As discussed, attached is the Word document of the SIPP ordinance of King County (BOH Code 19.03 final revisions.doc).

Additionally, Steve- Scott Neal (Tobacco Mgr at King County) said the following:

1. He believes that their ordinance was passed in September of 2010. 2. Unbelievably, there was no public or media attention to the legal announcements that they put in the paper regarding SIPP in prep for the public hearing.

Thanks, Kirsten

From: Neal, Scott [mailto:Scott.Neal@kingcounty.gov] Sent: Wednesday, March 30, 2011 3:14 PM To: Kirsten Frandsen Subject: FW: Tobacco Staff Reports for September BOH meeting

Here you go...

______________________________________________ From: Hamilton, Joy Sent: Friday, September 03, 2010 2:47 PM To: Wood, Maria Cc: Soo Hoo, Wendy; Neal, Scott; Ross-Viles, Sarah; Johnson, Gareth Subject: Tobacco Staff Reports for September BOH meeting

8_19_2011

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Maria,

Here are the staff reports for the September BOH meeting.

Code Revision (Staff report and 2 attachments -- rules/reg language and hookah fact sheet)

Housing Resolution (Staff report and 4 attachments -- resolution, model policies, housing guide, housing authorities list)

I can easily make these documents into 2 pdfs if that makes your life easier but I don't have the agenda and briefing numbers yet and assume that there may be final tweaks that may need to be made so I left the documents in word format for now.

Thanks, Joy Hamilton, MPH CPPW Tobacco Policy and Advocacy Manager Public Health - Seattle & King County 401 5th Ave. Suite 900 Seattle, WA 98104 (206) 263-9382

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From: To: Date: Subject:

Kirsten Frandsen Gregory Jacoby 3/31/2011 1:56:34 PM RE: Tobacco Staff Reports for September BOH meeting

Yes- I'm waiting for it from King County. Will send as soon as I receive which I hope will be soon.

Thanks, Kirsten

From: Gregory Jacoby [mailto:GAJ@mcgavick.com] Sent: Wednesday, March 30, 2011 6:48 PM To: Kirsten Frandsen Subject: RE: Tobacco Staff Reports for September BOH meeting

Kirsten, Could you see if you could also get a Word version of SKC's e-cigarette ordinance. Thanks.

Gregory A. Jacoby McGavick Graves, P.S. 1102 Broadway, Suite 500 Tacoma, WA 98402 253.627.1181 gaj@mcgavick.com

The information contained in this e-mail message may be privileged, confidential and protected from disclosure. If you are not the intended recipient, any dissemination, distribution or copying is strictly prohibited. If you think that you have received this e-mail message in error, please notify the sender via e-mail or telephone at 253.627.1181.

From: Kirsten Frandsen [mailto:KFrandsen@tpchd.org] Sent: Wednesday, March 30, 2011 4:29 PM To: Gregory Jacoby Cc: Steve Marek; Frank Dibiase Subject: FW: Tobacco Staff Reports for September BOH meeting
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Hi Greg,

As discussed, attached is the Word document of the SIPP ordinance of King County (BOH Code 19.03 final revisions.doc).

Additionally, Steve- Scott Neal (Tobacco Mgr at King County) said the following:

1. He believes that their ordinance was passed in September of 2010. 2. Unbelievably, there was no public or media attention to the legal announcements that they put in the paper regarding SIPP in prep for the public hearing.

Thanks, Kirsten

From: Neal, Scott [mailto:Scott.Neal@kingcounty.gov] Sent: Wednesday, March 30, 2011 3:14 PM To: Kirsten Frandsen Subject: FW: Tobacco Staff Reports for September BOH meeting

Here you go...

______________________________________________ From: Hamilton, Joy Sent: Friday, September 03, 2010 2:47 PM To: Wood, Maria Cc: Soo Hoo, Wendy; Neal, Scott; Ross-Viles, Sarah; Johnson, Gareth Subject: Tobacco Staff Reports for September BOH meeting

8_19_2011

Page 3

Maria,

Here are the staff reports for the September BOH meeting.

Code Revision (Staff report and 2 attachments -- rules/reg language and hookah fact sheet)

Housing Resolution (Staff report and 4 attachments -- resolution, model policies, housing guide, housing authorities list)

I can easily make these documents into 2 pdfs if that makes your life easier but I don't have the agenda and briefing numbers yet and assume that there may be final tweaks that may need to be made so I left the documents in word format for now.

Thanks, Joy Hamilton, MPH CPPW Tobacco Policy and Advocacy Manager Public Health - Seattle & King County 401 5th Ave. Suite 900 Seattle, WA 98104 (206) 263-9382

************************************************************************************* This e-mail and any attachments may contain confidential and privileged information. It has been scanned for viruses. If you are not the intended recipient, please notify the sender immediately by return e-mail, delete this e-mail and destroy any copies. **************************************************************************************
8_19_2011

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