SWOT TV sets are the fastest growing category among household durables. 11.

5% of Indian homes bought a TV set in the last two years. Some of the growth drivers in the TV market are Brand awareness and promotion Increase in disposable income Emergence of nuclear families Declining prices Festive Season sales Rural Market Penetration of CRT TV (CTV) in rural markets is about 17%. 120 million households in India still doesnt have CTVs, signifying tremendous potential for TV players in the rural market. Obsolescence of Technology - Obsolescence is the state of being which occurs when an object, service or practice is no longer wanted even though it may still be in good working order Product According to indian consumer market trend , it is widely seen that the normal CRT televisions are losing its market share to better quality products like the LCD T.V. Display Search one of the worlds leaders in the display market research, released a report India TV Market: TVs Emerging Land of Opportunity, this report analysed the trends and opportunities within the indian market. The report has forcasted a growth of 100% for the next five years, this is mainly due to the highly enhanced purchasing power of the consumers. Indias growing upper middle class will be the greatest source of LCD TV purchasing power. Place Onida uses the indirect distribution channel, which involves the product being transported from the manufacturing plant to the targeted area depots and then distributed to the local dealers who in turn distributes it to the retailers. They would have to distribute the product to the users at the right place and at the right time. An effective and efficient distribution network is required to meet an organisations overall marketing objectives.

Promotions We will hire a PR firm ____________ and instruct them to target our new television and offerings to magazine columns like new product columns. We will also want our PR firm to target wires like PTI, UNI, Reuters, Bloomberg, Newswire 18. Print Media publications like Eonomic Times, Business Standard, Mint Lounge, DNA, Times of India, Mid day etc. The best part about PR is word of mouth which would increase Onida Televisions Visibility. Regionals are a very important target too so our PR team will target the best players like Divya Bhaskar, Sakal, Dainik Bhaskar, Navbharat, Gujarati Mid-day. Channels will also be targetted. Pr team will also promote our social cause. Advertising Our major advertising would concentrate on Digital Media since its the best and fastest and most creative way of advertising. PR team for the event- they first send out media invitations to media to attend, 2 nd step involves the announcements of the new product through a Press Release, Industry Story is then sent out to all publications. Post event the firm sends out images and press releases to the media that was present @ event as well as others which drives in major chunk of publicity within says time