Giffarine Skyline Unity (M) Sdn. Bhd.

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COMPANY PROFILE
Giffarine is a brand originated from Thailand. Its priority is producing and selling cosmetic and beauty products, ranging from skincare and makeup. Apart from that, Giffarine also produces scent like perfumes and colognes, dietary supplement like juices and coffee, body care like deodorant, body lotions and intimate wash, and hair care like shampoo. The founder of Giffarine is Dr. Nalinee Paiboon. This brand aims women as the target audience. However, the products that they produce are not only limited to women. They also have product ranges for men and children.

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Giffarines Product Development Concept

Giffarine holds seven concepts upon the products development. They are: 1. Producing well known products in global market. 2. Producing products which contain legal base and scientifically proved its safety. 3. Producing products which officially published in medical journal. 4. To gain trust of people by producing high quality products. 5. To offer products with considerable prices. 6. To produce products by using best technological-production processes which legitimately permitted by international standard. 7. To produce products suit for Asian needs.

Giffarine Skyline Unity (M) Sdn. Bhd.

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Giffarines Marketing Concept

Giffarine uses the multi-level-marketing to market the products. They do not have distributor or wholesaler as the intermediary between customers. People can get the products at Giffarines stores which now available at eight places (in Malaysia). The main store or the headquarter is at Kota Bharu, Kelantan. While the branch stores are at Shah Alam, Kuala Terengganu, Johor Bharu, Alor Setar, Kuantan, Ipoh, and Setiawangsa. After considerably exploring the markets, Giffarine has officially penetrated its business into international market and as been cooperating with Department of Export Promotion (DEP) by participating in various overseas exhibitions. Furthermore, Giffarine Skyline Laboratory & Health Care Co., Ltd. is established to support international marketing strategic plans. Mostly the company has joined the Department of Export Promotion, Ministry of Commerce in overseas exhibitions and some of the foreign business meetings both locally and overseas. Now, Giffarine has flied to 14 countries. They are Thailand itself, Korea, Japan, Hong Kong, Indonesia, Singapore, India, Myanmar, Sri Lanka, Bahrain, Benin, Kuwait, Yamen, and the latest is Malaysia.

Giffarine Skyline Unity (M) Sdn. Bhd.

1.3

Awards & Declarations

1. Herbal of The Year award for year 2001 (Curmin) and year 2002 (Fa-Ta-Lai-Jon) from Health Science Association, Thailands Ministry of Health. 2. GMP certificate for cosmetic products. 3. GMP certificate for herbal-based products. 4. GMP certificate for food production. 5. Hazard Analysis and Critical Control Point from BVQI. 6. Best Exporter from Ministry of Thailand for year 2005. 7. The first cosmetic brand in Thailand to receive 1SO9001 from BVQI. 8. Declared as halal and received halal symbol from Majlis Agama Islam Thailand and has been affirmed by Malaysia government. 9. Has received the Jenama Thailand symbol from the Thailands Ministry of Trade

Giffarine Skyline Unity (M) Sdn. Bhd.

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RATIONALE FOR CHOOSING GIFFARINE AS THE SUBJECT MATTER

Giffarine is a well-established company, which has potential to compete with other international cosmetic brands. Giffarine has its own identity and image as a beauty brand. Its corporate identity is well defined and the management affirms that they do not have problem with the brands identity. The logo, newsletter, catalogue, and other corporate items are there in the company. However, the management admits that they do not have enough promotion to attract audiences attention. Promotion tools like print adz and television adz are not taken into effort by the marketing department. No print adz such as poster, banner, brochure, etc can be seen at any place even at the Giffarines stores. We think that this is one of the reasons that make people unaware of this brand. Due to this weakness, we decided to offer our humble effort to create print adz for them. After negotiated with the marketing manager, Miss Syazana Bt Wan Abdul Rahman, she finally agreed to accept our offer.

Giffarine Skyline Unity (M) Sdn. Bhd.

3.0

PROMOTIONAL ITEMS
In order to solve the problem, we decided to create some promotional items to make people aware of Giffarine brand. The promotional items are print adz: bunting, posters, brochures, and calendar.

3.1 Bunting
The bunting is 2 x 6 feet in size. The subject (product) mentioned in the bunting is Granada Juice. The rationale of choosing the Granada Juice to be put in the bunting is to inform that this product is the bestseller among all Giffarines products. By putting this Granada Juice in the bunting, we can promote it as well as letting people now about its success. People will be more persuaded to buy the product if they know that the product is the bestseller one. The concept We made the image of Granada Juice bigger than other elements to emphasis it. When people look at the bunting, the first thing they will see is the juice image. To inform people that this is the bestseller product in Giffarine, we put the words Bestseller next to it. To create a proud impact, we put sentence Only the Best Will Win. We place images of fruit to make the product look authentic. Finally, we create the small circles images around the juice to create an exclusive feeling. We want to make the juice look sparkling with the small circles.

Giffarine Skyline Unity (M) Sdn. Bhd.

*picture

Giffarine Skyline Unity (M) Sdn. Bhd.

3.2 Poster (Lipstick)

This poster is 70 x 90 cm in size. The product put in the poster is Giffarines Glamorous Lipstick. This product is one of Giffarines grand products. The Glamorous Lipstick is quite expensive if compared to other lipstick range in Giffarine. It can be considered exclusive, and that made us choose this product to be put in the poster. The context We want to make the image of lipsticks as the focal point, followed by the image of the model. Not forgotten, we made the logo big to straightly give idea to people about the brand. The pink box of the logo is same in color with one of lipstick image. We use eyedropper tool to imitate the color so that unity can be achieved. The same technique was used to color the words Glamorous in the layout. We do not use many color in this poster. We want to make the poster look glamour so that it can represent the glamorous lipstick. So, we think that we should not play with many colors. Black, red, and white is enough to create glamorous impact. To avoid messy-look layout, we use same font type for the words Sparkle you lips glamorously at the middle of layout and Glamorous collection lipstick at the bottom of it. This is because we afraid the layout will look messy since the logo Giffarine and its tagline Gifts for life are already in different font type. So, in this poster, there are three-font types. To make word glamorous look more apparent, we make it pink in color and enlarge it. This is because we want to promote the Glamorous words.

Giffarine Skyline Unity (M) Sdn. Bhd.

To make the layout look balance, we place one big image of model wearing lipstick in the left side, while at the right side, we place three smaller elements which are the image of lipstick, the words Sparkle you lips glamorously, and the words Glamorous collection lipstick. So, the layout will look balance. We made the background stripes to avoid the layout from looking dull since there is not many elements in it. Also, we feel that the red and black stripes suit with glamour theme that we want to express.

*picture

3.3 Poster (Compact Foundation)

This poster is 70 x 90 cm in size. The product put in this poster is the Giffarines Glamorous radiant compact foundation. This product is one of Giffarines exclusive product ad it is quite expensive. It is in the same series of the Glamorous lipstick above. The context In this poster, we want to expose the image of models skin. Because the product is compact foundation, it is best to make the models skin as the priority. It is followed by the image of product that is the compact foundation. Just like the same concept of lipsticks poster above, we want to make this poster appear glamour, suits the product of Glamorous series. We place the

Giffarine Skyline Unity (M) Sdn. Bhd.

logo at the top of layout. The fill box is black, which was eye-dropped from the image of compact powders case. To make the logo looks clear, we made it white in color so that it contrast with the black fill box. The font types in this layout are three. One is from the logo itself, another one is from the tagline Gifts for Life, and the last one is the sentence at the bottom of layout. The sentence Glamorous compact radiant foundation and 1 touch for final finishing is in Myriad Pro font type. The color of the Glamorous words is imitated from the color of compact foundation, which is soft brown. While the words radiant compact foundation is softer in color (imitated from the models skin color) because we want to highlight Glamorous more. Finally, the sentence 1 touch for final finishing color is imitated from the models neck. We create a dark brown box and place product image and sentence in it to make the subject look highlighted.

*picture

Giffarine Skyline Unity (M) Sdn. Bhd.

3.4 Brochure
We created brochure to be distributed to people. The brochure is 10 x 12 cm in size. The product advertised in the brochure is the Giffarines crystalline series. We decided to choose this product because it has potential to be purchased by many since the price is considerable. So, we believe by distributing the brochure to people, the tendency for them to purchase the product is high. The context We create a simple brochure, but the information of each product is there to give idea to people about the products. Image of every product also been shown to make the brochure look more interesting.

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*picture

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Front side

3.5 Brochure (New Product)

We created brochure to be distributed to people. The brochure is 21 x 29.7 cm in size. The product advertised in the brochure is the Giffarines new collection of cosmetic products. This brochure function as an introduction of new products in Giffarine to all customers. We also choose the new cosmetic products because the market of cosmetic products in demand. So, we believe by distributing the brochure to people, the tendency for them to purchase the product is high. The context We also design the simple brochure for the new products, but the information of each product is there to give some important information to people about the products. This brochure was in Bahasa Malaysia. Image of every product also been shown to make the brochure look more interesting. In the brochure for new products we used a few tones of blue in order to follow the corporate color of Giffarine.

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Outside

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Inside

4.0

ADDITIONAL ITEMS
In order give something that not requested, we decided to create calendar and card for Aidiladha. Even they dont request this items but we know they need this kind of item for the benefit of the company.

4.1 Calendar
The calendar is 60 x 42 cm in size. In order to keep Giffarines products in people heart and mind we come out with the calendar to distribute to people that is regular customers and also the members of Giffarine Skyline unity (M) Sdn. Bhd. Were choosing the calendar as our additional product for Giffarine because were going to New Year, which is year 2011. So, we decide to design this calendar. We believe that the customers are hoping for some gifts or souvenirs when theyre buying any products from Giffarine in the end of the year.

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Giffarine Skyline Unity (M) Sdn. Bhd.

The context We create a simple calendar, which is using blue as the background. In the calendar we used the Giffarines logo and also the new products picture.We used the logo as the watermark to show that was belong to Giffarine. The picture of latest product was using because to promote latest product and also to keep the Giffarines identity.

4.2 Hari Raya Aidiladha card

Were also come out with a card for Hari Raya Aidiladha as our additional items. We come out with the idea of creating card for the Giffarine because we recognize they need this kind of item in order to give something to their members. The size of the card that we design is 14 x 21 cm and also 21 x 14 cm. Theres also consist of two designs. The context We create a simple card but meaningful. The card in Bahasa Malaysia and the design was symbolic for Aidiladha. We used Kaabahs picture for the

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front page and the title Salam Aidiladha. It shows that the card was for Aidiladha. Inside the card we used words and also the floral ornament to make it nice and to keep an eye to read. For thesecond card we design very simple card. Using the orange and green color and also black. In the second card we play more with the words. We also used the floral ornament to add some interesting look. In the both design we use Giffarines logo to keep the identity.

Front

Inside

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Giffarine Skyline Unity (M) Sdn. Bhd.

Front

Inside

5.0

JOB SCHEDULE

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Giffarine Skyline Unity (M) Sdn. Bhd.

6.0

BUDGET

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Giffarine Skyline Unity (M) Sdn. Bhd.

7.0

CONCLUSION
As a conclusion, theres a lot of ways to do a promotion and communicate with people in this world. One of the ways is thru the designing. Theres also have lots of items to design to do small ad. The right items that we design can help our business. Make it easy, interesting and affordable for the beginning of designing till printing. In order to delivery right information, some extra works need to be done by designer. Because of that, we glad that we got the right information from representative of Giffarine. Hopefully, they will always use our design to promote their product.

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