Professional Documents
Culture Documents
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CONTENTS
WHO WE ARE...................................................................................... 1 DEMOGRAPHICS................................................................................ 2 ACHIEVING YOUR OBJECTIVES........................................................ 3 PARTNERSHIP PROGRAMS............................................................... 6 PRESENTING PARTNER..................................................................... 7 MAIN STAGE PARTNER...................................................................... 8 PLATINUM PLUS PARTNER............................................................. 9 FAMILY FUN VILLAGE PARTNER................................................... 10 CHILDRENS STAGE PARTNER..................................................... 11 PLATINUM PARTNER..................................................................... 12 BUSKER SQUARE PARTNER......................................................... 13 GOLD PARTNER............................................................................. 14 SILVER PARTNER.......................................................................... 15 BRONZE PARTNER........................................................................ 16 NEW FOR 2011................................................................................. 17 OUR TEAM......................................................................................... 18 WE CARE........................................................................................... 20 TESTIMONIALS................................................................................. 21
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WHO WE ARE
Celebrating our Milestone 15th Anniversary, the Mississauga Waterfront Festival is a highly anticipated weekend long festival that attracts close to 65,000 people and reaches more than 1,000,000 through advertising and publicity. The variety of exciting events, live outdoor concerts and attractions draw visitors to the Mississauga Waterfront Festival from near and far. This years festival will take place June, 17, 18 & 19, 2011, in the newly renovated picturesque Memorial Park in Port Credit which boarders Mississaugas scenic waterfront. Voted one of Ontarios Top 100 Festivals eight years in a row, the MWF has set new standards of excellence, earning accolades from industry peers, business partners, media and attendees for exciting and innovative programming. Concert Performances: MWF presents the best in Canadian and International talent. Past concerts include: Jim Cuddy, Jann Arden, Sam Roberts, Bedouin Soundclash, Tom Cochrane, Colin James, Chantal Kreviazuk, 54 40, Kathleen Edwards, Suzie McNeill, Skydiggers, Loverboy, Ric Emmett, Matthew Good and Bruce Cockburn The Childrens Stage is home to popular TV stars: Max & Ruby, Miss Spider, Backyardigans, Care Bears, Dora the Explorer, Toopy & Bino, Caillou, Bob the Builder, Babar and Barney The MWF Family Fun Village offers everything from exciting water shows, family carnival, delicious food and unique crafters and vendors The MWF Sports Zone offers interactive sports activities Busker Square has a variety of stilt walkers, fire-eaters, exciting and eccentric magicians & acrobats The Heritage and Multicultural Stage showcases First Nations, Heritage and multicultural performances, dancers, costumed historians and displays The Mississauga Waterfront Festival offers your company the opportunity to strategically enhance your local, provincial and national profile in association with one of Ontarios largest festivals of its kind. Build, strengthen and leverage your brand awareness while benefiting from: media cross promotion and exceptional networking and business-to-business opportunities, directing your brand D2C (Direct to Consumer) at the MWF ensuring maximum exposure and high visibility, working seamlessly with an experienced professional team, and being associated with one of Ontarios Top 100 festivals. What Mayor Hazel McCallion Says: As the Honorary Chair of the festival, I am proud that this event provides funding to charitable organizations and aids children in need. It is encouraging to know that so many people are working together for the communitys benefit.
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DEMOGRAPHICS
TARGET AUDIENCE
The primary target audience: Families, friends and visitors of all ages, from various walks of life who enjoy participating, sharing and experiencing a fun, safe festival style atmosphere. Participants will attend, on average, two or more performances per day 50% of them returned on two or more days Target audience is between 5 and 55 years old Adults 19 and up 64% Children & youth 2 to 18 36%
TARGET MARKET
Mississauga and the GTA, Windsor to Oakville, Burlington, Hamilton, Brampton, Etobicoke, Toronto to Oshawa, the Golden Horseshoe, Niagara to Kingston, Ottawa and Montreal, other cities in Ontario and US border cities. Mississauga is the 6th largest Canadian City, population 729,000 82% of residents have some form of post secondary education 66% of Mississauga residents own their own home Mississaugas average household income is $80,000, a third higher than the Canadian average MISSISSAUGA IS CANADAS GATEWAY Home to Toronto Pearson International Airport servicing more than 32 million passengers on over 70 airlines to 60 countries around the world. The city is located within one days drive to over 164 million consumers. MISSISSAUGA IS SAFE Recognized as Canadas safest city 8 years in a row. MISSISSAUGA IS A CORPORATE CAPITAL Home to 61 Fortune 500 Canadian or major divisional head offices and 50 Fortune Global 500 Canadian Headquarters. MISSISSAUGA IS GREEN More than 480 parks & 23 trail systems including part of a 485 mile waterfront trail running from Niagara-on-the-Lake to Quebec.
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PARTNERSHIP ELEMENTS
Partnership programs are designed to give maximum recognition and exposure of your brand and your company. MWF offers a wide range of partnership levels offering different opportunities to participate with Mississaugas signature family event. Choose an existing program or MWF can custom design a program for your company. MWF offers the opportunity of multiple year contracts with enhanced benefits and special features, where your company can increase its ROI year after year.
EXCLUSIVITY
Exclusive rights depend on the commitment of the partner and the program level. Once established, partners, suppliers, and stakeholders at leadership levels will enjoy product or service category exclusivity with the Mississauga Waterfront Festival throughout the term of the agreement.
PARTNER RIGHTS
Partners, suppliers, and stakeholders may use the festival name and logo on their promotional materials to promote their official partner, supplier, or stakeholder status, subject to the Mississauga Waterfront Festivals approval, and dependent upon level of support.
BRANDING
Partners, suppliers, and stakeholders brand, logos will be displayed prominently throughout the park. Key areas: main stage, childrens stage, entrances, fences and the high traffic Lakeshore Road locations, will be negotiated depending on level of partner commitment.
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PRINT MATERIALS
Partners and suppliers brand logos will be featured on a variety of print materials that generate in excess of 725,000 total impressions, conditional upon print deadlines and level of commitment, including; Ads in The Mississauga News 123,000 homes; View / Goodlife Magazines 50,000 homes; Mississauga This Week 73,000 homes Port Credit Village Times 25,000; Evening Out 20,000; The Booster 75,000 Posters 1,000 / Flyers 175,000 / Programs 40,000 / Postcards 20,000 Magazines / Periodicals / Street Banners / Event Programs / Site Map
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SOCIAL MEDIA
Working with the most popular Social Media networking sites to promote the MWF:
CONCLUSIONS
As a Festival Partner, opportunities to maximize the brand exposure exist by leveraging the excitement generated by the Festival, its personalities and extensive media coverage As a Festival Partner, there are opportunities to showcase your business at one of Ontarios Premier Music Festivals while entertaining your guests in a VIP Hospitality environment As a Festival Partner, opportunities exist to establish valuable new Business-to-Business partnerships with many of the Festivals Key Sponsors
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PARTNERSHIP PROGRAMS PRESENTING PARTNER MAIN STAGE PARTNER PLATINUM PLUS PARTNER FAMILY FUN VILLAGE PARTNER CHILDRENS STAGE PARTNER PLATINUM PARTNER BUSKER SQUARE PARTNER GOLD PARTNER SILVER PARTNER BRONZE PARTNER
VIP AND HOSPITALITY PACKAGES VIP SEATING VIP TENT PACKAGES
$25,000 $15,000 $15,000 $10,000 $10,000 $10,000 $5,000 $5,000 $2,500 $1,500
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$25,000
PARTNERSHIP PROGRAM
RIGHTS
Primary logo/brand identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits as Presenting Partner Opportunity to develop awareness of product in specialized market Potential designation as official product supplier can conduct promotions at event and can use event logo in their promotions as agreed upon in advance by sponsor and Mississauga Waterfront Festival Title Partner for the Festival
PRESENTING PARTNER
CASH
MAXIMUM 2
BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image
HOSPITALITY
VIP lounge exclusive access for 25 (value $5,000) (Must display admission wristband for admittance no exceptions) 50 all inclusive admissions to Festival to use for employee, client & customer entertaining
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$15,000
PARTNERSHIP PROGRAM
RIGHTS
Logo/brand identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits as Main Stage Partner Opportunity to develop awareness of product in specialized market Potential designation as official product supplier can conduct promotions at event and can use event logo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival Title Partner for events taking place on Main Stage
BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image
HOSPITALITY
VIP lounge exclusive access for 20 (value $4,000) (Must display admission wristband for admittance no exceptions) 40 all inclusive admissions to Festival to use for employee, client & customer entertaining
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PARTNERSHIP PROGRAM
RIGHTS
$15,000
Logo/brand identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits Opportunity to develop awareness of product in specialized market Potential designation as official product supplier can conduct promotions at event and can use event logo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival Title Partner for designated events
BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image
HOSPITALITY
VIP lounge exclusive access for 15 (value $3,000) (Must display admission wristband for admittance no exceptions) 30 all inclusive admissions to Festival to use for employee, client & customer entertaining
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PARTNERSHIP PROGRAM
RIGHTS
$10,000
CASH
Logo/brand identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits Opportunity to develop awareness of product in specialized market Potential designation as official product supplier can conduct promotions at event and can use event logo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival Title Partner for Family Fun Village
BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image
HOSPITALITY
VIP lounge exclusive access for 10 (value $2,000) (Must display admission wristband for admittance no exceptions) 25 all inclusive admissions to Festival to use for employee, client & customer entertaining
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PARTNERSHIP PROGRAM
RIGHTS
$10,000
CASH
Logo/brand identification on event print materials for Childrens Stage Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits Opportunity to develop awareness of product in specialized market Potential designation as official product supplier can conduct approved promotions at event and can use event logo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival Title Partner for designated events on the Childrens Stage
BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image
HOSPITALITY
VIP lounge exclusive access for 10 (value $2,000) (Must display admission wristband for admittance no exceptions) 25 all inclusive admissions to Festival to use for employee, client & customer entertaining
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$10,000
PARTNERSHIP PROGRAM
RIGHTS
Logo/brand identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits Opportunity to develop awareness of product in specialized market Potential designation as official product supplier can conduct promotions at event and can use event logo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival Title Partner for designated events
PLATINUM PARTNER
CASH
BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image
HOSPITALITY
VIP lounge exclusive access for 10 (value $2,000) (Must display admission wristband for admittance no exceptions) 25 all inclusive admissions to Festival to use for employee, client & customer entertaining
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PARTNERSHIP PROGRAM
RIGHTS
Name identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits Opportunity to develop awareness of product in specialized market
$5,000
CASH
Potential designation as official product supplier can conduct promotions at event and can use event logo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival Title Partner for designated events at Busker Square
BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image
HOSPITALITY
VIP lounge exclusive access for 6 (value $1,200) (Must display admission wristband for admittance no exceptions) 25 all inclusive admissions to Festival to use for employee, client & customer entertaining
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$5,000
PARTNERSHIP PROGRAM
RIGHTS
Name identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits Opportunity to develop awareness of product in specialized market Right to use event logo in their promotions as agreed upon by sponsor and Festival Title Partner for designated events
GOLD PARTNER
CASH
BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image
HOSPITALITY
VIP lounge exclusive access for 6 (value $1,200) (Must display admission wristband for admittance no exceptions) 25 all inclusive admissions to Festival to use for employee, client & customer entertaining
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$2,500
PARTNERSHIP PROGRAM
RIGHTS
Name identification on event print materials Right to use event logo in their promotions as agreed upon by sponsor and Festival Supporting Partner
SILVER PARTNER
CASH
BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image
HOSPITALITY
VIP lounge exclusive access for 4 (value $800) (Must display admission wristband for admittance no exceptions) 12 all inclusive admissions to Festival to use for employee, client & customer entertaining
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$1,500
PARTNERSHIP PROGRAM
RIGHTS
Name identification on event print materials Supporting Partner
BRONZE PARTNER
CASH
BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image
HOSPITALITY
6 all inclusive admissions to Festival to use for employee, client & customer entertaining
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FULL CIRCLE
Full Circle, an award winning benefit for children, raises money and awareness of The Mississauga Waterfront Festivals Sponsor a Child Program. Support enables sponsorship of children from local shelters and helping agencies, schools and church organizations with outreach programs to attend the festival totally free of charge! Since 1997, over $170,000 has been raised and close to 31,500 children and their families have been welcomed to the festival to enjoy a free weekend of entertainment, attractions, delicious food, carnival rides and enough smiles and memories to last a lifetime. The 8th annual Full Circle is set for Thursday, April 21, 2011 at Le Treport Convention & Banquet Center, a fantastic night of networking, four course dinner, runway fashion show, entertainment and inspirational speaker. Margaret Trudeau, celebrated Canadian and mental health advocate is the keynote speaker. From her deeply moving memoir, Changing My Mind, Margaret will share with candor and insight, the illness that silently shaped her life. Her book will be available for purchase and signing.
GOLF TOURNAMENT
Our 13th annual golf tournament will take place on Thursday, May 26th, 2011, at popular Lakeview Golf & Country Club. Enjoy a scrumptious barbeque dinner, prizes, silent auction and gift bag.
FESTIVAL PREVIEW
The Festival Preview happens at one of our most popular free Shuttle Stops, South Common Center in Mississauga. On Saturday, May, 28th, 2011, come out and enjoy a variety of our festival entertainers along with prizes, inflatables and ticket give-a-ways, always a fun afternoon for all!
MEDIA LAUNCH
You wont want to miss our annual Media Launch on Monday, June 6th, 2011. There will be an opportunity to meet other sponsors, listen to live performances and hear highlights of the exciting schedule of our 15th Anniversary events and attractions.
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OUR TEAM...
DELIVERING VALUE
The Mississauga Waterfront Festival team is an energetic, innovative group of individuals working on the cutting edge of the festival and events industry.
PROFESSIONAL CONSULTANTS
During the year as required a number of key professionals are added to the team including a specialist in project management and an expert in sponsorship and fundraising.
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OUR TEAM...
BOARD OF DIRECTORS
Under the direction of festival Chairperson, Pat Anderson, the festival boasts a dedicated 14 member Board of Directors, comprised of professionals from all walks of life in the community. They bring a wealth of talent necessary to ensure the successful operation of an event of this size and scope. Pat Anderson Chair Wayne Anderson Susan Avery Dave Baker Steve Barrett Mike Boyle Toby Gardner Patti Jannetta Baker (Staff) Geraldine ONeill Anderson (Staff) Sandra Badali (Staff) Helen Goljak Deanna Insley Sheila Orr Ashley Pickett Karen Priest Toby Gardner Shelley Tsolakis (City Liaison)
CITY OF MISSISSAUGA
MWF works in partnership with the City of Mississauga through the city liaison, Shelley Tsolakis, who continuously assists with opportunities for education and strategic planning. MWF works closely with the Department of Arts and Culture as stakeholders to support Arts and Culture in Mississauga.
VOLUNTEERS
Many local not-for-profit and charitable organizations provide services on site in exchange for donations that, in turn, support various outreach programs; a winning formula. Volunteers are an integral part of the team. MWF enjoys a strong base of onsite community volunteers who range from teens to seniors. Designated with bright volunteer t-shirts and hats that can be seen throughout the park, these smiling festival ambassadors return year after year for the sheer fun of it!
WE CARE
COMMUNITY OUTREACH
The Mississauga Waterfront Festival works with a number of not-for-profit and charitable organizations. These include Civitans International, Scouts Canada, Lions International, Mississauga Canoe Club, Don Rowing Club, the SickKids CALIPER Project and Peel Mobile Family Care Tent. In exchange for supplying the festival with essential services we support their good work and community outreach programs.
CAMERON HELPS
MWF is proud to partner and to host the third annual Fathers Day run for Cameron Helps, an organization working to bring awareness and raise funds for the prevention of teen suicide.
SPONSOR A CHILD
Since its premier in 1997, the Mississauga Waterfront Festivals Petro Canada Sponsor a Child program has invited approximately 31,500 children and their families, marginalized by their living circumstances to the festival. Over 4,000 attend yearly as festival guests and along with their families are given free admission, food on site, carnival rides and a full weekend of fun.
Letters of thanks have shown that for some it is the highlight of their summer, for others their only summer holiday.
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