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2011 PARTNERSHIP PACKAGE

A WORLD OF ENTERTAINMENT IN ONE WEEKEND

www.themwf.com

CONTENTS
WHO WE ARE...................................................................................... 1 DEMOGRAPHICS................................................................................ 2 ACHIEVING YOUR OBJECTIVES........................................................ 3 PARTNERSHIP PROGRAMS............................................................... 6 PRESENTING PARTNER..................................................................... 7 MAIN STAGE PARTNER...................................................................... 8 PLATINUM PLUS PARTNER............................................................. 9 FAMILY FUN VILLAGE PARTNER................................................... 10 CHILDRENS STAGE PARTNER..................................................... 11 PLATINUM PARTNER..................................................................... 12 BUSKER SQUARE PARTNER......................................................... 13 GOLD PARTNER............................................................................. 14 SILVER PARTNER.......................................................................... 15 BRONZE PARTNER........................................................................ 16 NEW FOR 2011................................................................................. 17 OUR TEAM......................................................................................... 18 WE CARE........................................................................................... 20 TESTIMONIALS................................................................................. 21
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WHO WE ARE
Celebrating our Milestone 15th Anniversary, the Mississauga Waterfront Festival is a highly anticipated weekend long festival that attracts close to 65,000 people and reaches more than 1,000,000 through advertising and publicity. The variety of exciting events, live outdoor concerts and attractions draw visitors to the Mississauga Waterfront Festival from near and far. This years festival will take place June, 17, 18 & 19, 2011, in the newly renovated picturesque Memorial Park in Port Credit which boarders Mississaugas scenic waterfront. Voted one of Ontarios Top 100 Festivals eight years in a row, the MWF has set new standards of excellence, earning accolades from industry peers, business partners, media and attendees for exciting and innovative programming. Concert Performances: MWF presents the best in Canadian and International talent. Past concerts include: Jim Cuddy, Jann Arden, Sam Roberts, Bedouin Soundclash, Tom Cochrane, Colin James, Chantal Kreviazuk, 54 40, Kathleen Edwards, Suzie McNeill, Skydiggers, Loverboy, Ric Emmett, Matthew Good and Bruce Cockburn The Childrens Stage is home to popular TV stars: Max & Ruby, Miss Spider, Backyardigans, Care Bears, Dora the Explorer, Toopy & Bino, Caillou, Bob the Builder, Babar and Barney The MWF Family Fun Village offers everything from exciting water shows, family carnival, delicious food and unique crafters and vendors The MWF Sports Zone offers interactive sports activities Busker Square has a variety of stilt walkers, fire-eaters, exciting and eccentric magicians & acrobats The Heritage and Multicultural Stage showcases First Nations, Heritage and multicultural performances, dancers, costumed historians and displays The Mississauga Waterfront Festival offers your company the opportunity to strategically enhance your local, provincial and national profile in association with one of Ontarios largest festivals of its kind. Build, strengthen and leverage your brand awareness while benefiting from: media cross promotion and exceptional networking and business-to-business opportunities, directing your brand D2C (Direct to Consumer) at the MWF ensuring maximum exposure and high visibility, working seamlessly with an experienced professional team, and being associated with one of Ontarios Top 100 festivals. What Mayor Hazel McCallion Says: As the Honorary Chair of the festival, I am proud that this event provides funding to charitable organizations and aids children in need. It is encouraging to know that so many people are working together for the communitys benefit.
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DEMOGRAPHICS
TARGET AUDIENCE
The primary target audience: Families, friends and visitors of all ages, from various walks of life who enjoy participating, sharing and experiencing a fun, safe festival style atmosphere. Participants will attend, on average, two or more performances per day 50% of them returned on two or more days Target audience is between 5 and 55 years old Adults 19 and up 64% Children & youth 2 to 18 36%

TARGET MARKET
Mississauga and the GTA, Windsor to Oakville, Burlington, Hamilton, Brampton, Etobicoke, Toronto to Oshawa, the Golden Horseshoe, Niagara to Kingston, Ottawa and Montreal, other cities in Ontario and US border cities. Mississauga is the 6th largest Canadian City, population 729,000 82% of residents have some form of post secondary education 66% of Mississauga residents own their own home Mississaugas average household income is $80,000, a third higher than the Canadian average MISSISSAUGA IS CANADAS GATEWAY Home to Toronto Pearson International Airport servicing more than 32 million passengers on over 70 airlines to 60 countries around the world. The city is located within one days drive to over 164 million consumers. MISSISSAUGA IS SAFE Recognized as Canadas safest city 8 years in a row. MISSISSAUGA IS A CORPORATE CAPITAL Home to 61 Fortune 500 Canadian or major divisional head offices and 50 Fortune Global 500 Canadian Headquarters. MISSISSAUGA IS GREEN More than 480 parks & 23 trail systems including part of a 485 mile waterfront trail running from Niagara-on-the-Lake to Quebec.

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ACHIEVING YOUR OBJECTIVES


DELIVERING VALUE
Provide partners with versatility to promote brands within a solid marketing platform Provide an opportunity to expand brand image and product awareness on local and provincial levels Provide the opportunity to brand your product D2C Direct to Consumer Provide the opportunity to benefit from profitable Business-to-Business relationships among partners We will help identify the best Commercial and Promotional opportunities within the Festival We will help devise and implement custom-tailored strategies We will deliver maximum ROI with a powerful focused brand message

PARTNERSHIP ELEMENTS
Partnership programs are designed to give maximum recognition and exposure of your brand and your company. MWF offers a wide range of partnership levels offering different opportunities to participate with Mississaugas signature family event. Choose an existing program or MWF can custom design a program for your company. MWF offers the opportunity of multiple year contracts with enhanced benefits and special features, where your company can increase its ROI year after year.

EXCLUSIVITY
Exclusive rights depend on the commitment of the partner and the program level. Once established, partners, suppliers, and stakeholders at leadership levels will enjoy product or service category exclusivity with the Mississauga Waterfront Festival throughout the term of the agreement.

PARTNER RIGHTS
Partners, suppliers, and stakeholders may use the festival name and logo on their promotional materials to promote their official partner, supplier, or stakeholder status, subject to the Mississauga Waterfront Festivals approval, and dependent upon level of support.

DIRECT MARKETING, COMMUNICATIONS & ADVERTISING


The MWF media and promotional campaigns reach an audience of more than 1,000,000.

BRANDING
Partners, suppliers, and stakeholders brand, logos will be displayed prominently throughout the park. Key areas: main stage, childrens stage, entrances, fences and the high traffic Lakeshore Road locations, will be negotiated depending on level of partner commitment.
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ACHIEVING YOUR OBJECTIVES


SIGNAGE
The Festival will be promoted heavily throughout Mississauga, the Greater Toronto Area, Toronto Tourism, Festival & Events Ontario, Mississauga Tourism, Ontario Tourism and Attractions Ontario.

PRINT MATERIALS
Partners and suppliers brand logos will be featured on a variety of print materials that generate in excess of 725,000 total impressions, conditional upon print deadlines and level of commitment, including; Ads in The Mississauga News 123,000 homes; View / Goodlife Magazines 50,000 homes; Mississauga This Week 73,000 homes Port Credit Village Times 25,000; Evening Out 20,000; The Booster 75,000 Posters 1,000 / Flyers 175,000 / Programs 40,000 / Postcards 20,000 Magazines / Periodicals / Street Banners / Event Programs / Site Map

RADIO AND TELEVISION MARKETING CAMPAIGN


With the support of MWF media sponsors and government partners an award-winning radio and television campaign has been developed. The campaign is aired on selected stations that range from popular local channels with significant reach to those located 100 km beyond the local radius. This draws attendees from Niagara Falls, Buffalo and as far away as Ottawa, New York and Montreal. These popular partner stations have earned the highest ratings due to a large listening audience and exciting contests, that helps attract more visitors from farther distances! With over 374 radio and television commercials within the advertising and marketing campaign, the MWF was bestowed the prestigious Best Overall Media, Marketing and Promotional Campaign, award from Festival and Events Ontario, two years in a row.

RADIO AND TV STATION LISTENERSHIP NUMBERS


Q 107 & The Edge, Toronto & GTA 995,900 listeners per week Ontario to BC60 spots AM 740, Toronto & GTA 550,600 listeners per week Ontario to BC to Florida 63 spots HITZ 97.7,Toronto & GTA 364,000 listeners per week Ontario to BC3 spots 105.7 Easy Rock, St. Catherines 225,000 listeners per week Golden Horseshoe, GTA 4 spots Rogers TV 150,000 viewers per week Southern Ontario 5 to 8 appearances CJAD 800 AM, Montreal 212,186 listeners in Montreal, Ottawa, Vermont, New Hampshire, New York and Ottawa 80 spots CKLW AM 800, Windsor 130,874 Canadian, 85,900 Americans, Detroit plus the Eastern Seaboard 17 spots CIDR 93.9, Windsor 161,191 Canadians, 166,200 Americans, Detroit plus the Eastern Seaboard 17 spots CKKL BOB FM, Ottawa 136,773 listeners in Ottawa / New York 40 spots. CJMJ FM, Ottawa 196,705 listeners in Ottawa / New York 15 spots. WTSS / WWWS 155,000, Canadians and Americans, Buffalo, Niagara Falls, New York 23 spots.

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ACHIEVING YOUR OBJECTIVES


FESTIVAL WEBSITE AND WEBSITE ADVERTISING
Linked to a minimum of 14 popular sites throughout Ontario including: MWF Festival website 197,000 hits April 1st to June 30th, 2010 Year round name / listing with optional link to sponsors websites Mississauganews.com 150,000 unique visitors per month Rogerstelevision.com 100,000 unique visitors per month The Star.com 1,000,000 hits per day OntarioTourismPartners.com 40,000 hits per month AttractionsOntario.com 150,000 hits May to September, 2010

SOCIAL MEDIA
Working with the most popular Social Media networking sites to promote the MWF:

FACEBOOK MYSPACE YOUTUBE BLOGSPOT TWITTER LINKEDIN CONSUMER PROMOTIONS


High profile consumer promotion opportunities exist. These can take the form of contests, giveaways, product and information displays, product samplings, use of the MWF logo and costumed character appearances. Promotional customization is available. Partners may tie the festival into the promotion of their business throughout the MWF campaign of advance distribution of MWF flyers, posters, postcards and onsite programs advertising our event.

CONCLUSIONS
As a Festival Partner, opportunities to maximize the brand exposure exist by leveraging the excitement generated by the Festival, its personalities and extensive media coverage As a Festival Partner, there are opportunities to showcase your business at one of Ontarios Premier Music Festivals while entertaining your guests in a VIP Hospitality environment As a Festival Partner, opportunities exist to establish valuable new Business-to-Business partnerships with many of the Festivals Key Sponsors

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PARTNERSHIP PROGRAMS PRESENTING PARTNER MAIN STAGE PARTNER PLATINUM PLUS PARTNER FAMILY FUN VILLAGE PARTNER CHILDRENS STAGE PARTNER PLATINUM PARTNER BUSKER SQUARE PARTNER GOLD PARTNER SILVER PARTNER BRONZE PARTNER
VIP AND HOSPITALITY PACKAGES VIP SEATING VIP TENT PACKAGES

$25,000 $15,000 $15,000 $10,000 $10,000 $10,000 $5,000 $5,000 $2,500 $1,500

Customized Hospitality Packages to suit your requirements

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$25,000
PARTNERSHIP PROGRAM
RIGHTS
Primary logo/brand identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits as Presenting Partner Opportunity to develop awareness of product in specialized market Potential designation as official product supplier can conduct promotions at event and can use event logo in their promotions as agreed upon in advance by sponsor and Mississauga Waterfront Festival Title Partner for the Festival

PRESENTING PARTNER
CASH

MAXIMUM 2

BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image

ADVERTISING & COMMUNICATIONS


Primary, feature inclusion in all print advertising Logo/brand identification: print material, billboards & banners, media advertisements, signage on site Product sampling on site (certain restrictions may apply) Opportunity to develop awareness of product in specialized market

HOSPITALITY
VIP lounge exclusive access for 25 (value $5,000) (Must display admission wristband for admittance no exceptions) 50 all inclusive admissions to Festival to use for employee, client & customer entertaining

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$15,000
PARTNERSHIP PROGRAM
RIGHTS
Logo/brand identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits as Main Stage Partner Opportunity to develop awareness of product in specialized market Potential designation as official product supplier can conduct promotions at event and can use event logo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival Title Partner for events taking place on Main Stage

MAIN STAGE PARTNER


CASH

BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image

ADVERTISING & COMMUNICATIONS


Inclusion in all print advertising Logo/brand identification: print material, billboards & banners, media advertisements, signage on site Product sampling on site (certain restrictions may apply) Opportunity to develop awareness of product in specialized market

HOSPITALITY
VIP lounge exclusive access for 20 (value $4,000) (Must display admission wristband for admittance no exceptions) 40 all inclusive admissions to Festival to use for employee, client & customer entertaining

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PARTNERSHIP PROGRAM
RIGHTS

$15,000

PLATINUM PLUS PARTNER

Logo/brand identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits Opportunity to develop awareness of product in specialized market Potential designation as official product supplier can conduct promotions at event and can use event logo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival Title Partner for designated events

BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image

ADVERTISING & COMMUNICATIONS


Inclusion in all print advertising Logo/brand identification: print material, billboards & banners, media advertisements, signage on site Product sampling on site (certain restrictions may apply) Opportunity to develop awareness of product in specialized market

HOSPITALITY
VIP lounge exclusive access for 15 (value $3,000) (Must display admission wristband for admittance no exceptions) 30 all inclusive admissions to Festival to use for employee, client & customer entertaining

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PARTNERSHIP PROGRAM
RIGHTS

$10,000
CASH

FAMILY FUN VILLAGE PARTNER

Logo/brand identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits Opportunity to develop awareness of product in specialized market Potential designation as official product supplier can conduct promotions at event and can use event logo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival Title Partner for Family Fun Village

BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image

ADVERTISING & COMMUNICATIONS


Inclusion in all print advertising Logo/brand identification: print material, billboards & banners, media advertisements, signage on site Product sampling on site (certain restrictions may apply) Opportunity to develop awareness of product in specialized market

HOSPITALITY
VIP lounge exclusive access for 10 (value $2,000) (Must display admission wristband for admittance no exceptions) 25 all inclusive admissions to Festival to use for employee, client & customer entertaining

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PARTNERSHIP PROGRAM
RIGHTS

$10,000
CASH

CHILDRENS STAGE PARTNER

Logo/brand identification on event print materials for Childrens Stage Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits Opportunity to develop awareness of product in specialized market Potential designation as official product supplier can conduct approved promotions at event and can use event logo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival Title Partner for designated events on the Childrens Stage

BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image

ADVERTISING & COMMUNICATIONS


Inclusion in all print advertising Logo/brand identification: print material, billboards & banners, media advertisements, signage on site Product sampling on site (certain restrictions may apply) Opportunity to develop awareness of product in specialized market

HOSPITALITY
VIP lounge exclusive access for 10 (value $2,000) (Must display admission wristband for admittance no exceptions) 25 all inclusive admissions to Festival to use for employee, client & customer entertaining

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$10,000
PARTNERSHIP PROGRAM
RIGHTS
Logo/brand identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits Opportunity to develop awareness of product in specialized market Potential designation as official product supplier can conduct promotions at event and can use event logo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival Title Partner for designated events

PLATINUM PARTNER
CASH

BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image

ADVERTISING & COMMUNICATIONS


Inclusion in all print advertising Logo/brand identification: print material, billboards & banners, media advertisements, signage on site Product sampling on site (certain restrictions may apply) Opportunity to develop awareness of product in specialized market

HOSPITALITY
VIP lounge exclusive access for 10 (value $2,000) (Must display admission wristband for admittance no exceptions) 25 all inclusive admissions to Festival to use for employee, client & customer entertaining

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PARTNERSHIP PROGRAM
RIGHTS
Name identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits Opportunity to develop awareness of product in specialized market

$5,000
CASH

BUSKER SQUARE PARTNER

Potential designation as official product supplier can conduct promotions at event and can use event logo in their promotions as agreed upon by sponsor and Mississauga Waterfront Festival Title Partner for designated events at Busker Square

BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image

ADVERTISING & COMMUNICATIONS


Inclusion in all print advertising Logo/brand identification: print material, billboards & banners, media advertisements, signage on site

HOSPITALITY
VIP lounge exclusive access for 6 (value $1,200) (Must display admission wristband for admittance no exceptions) 25 all inclusive admissions to Festival to use for employee, client & customer entertaining

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$5,000
PARTNERSHIP PROGRAM
RIGHTS
Name identification on event print materials Signage in park (as provided by sponsor restrictions may apply) Media identification in press kits Opportunity to develop awareness of product in specialized market Right to use event logo in their promotions as agreed upon by sponsor and Festival Title Partner for designated events

GOLD PARTNER
CASH

BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image

ADVERTISING & COMMUNICATIONS


Inclusion in all print advertising Logo/brand identification: print material, billboards & banners, media advertisements, signage on site

HOSPITALITY
VIP lounge exclusive access for 6 (value $1,200) (Must display admission wristband for admittance no exceptions) 25 all inclusive admissions to Festival to use for employee, client & customer entertaining

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$2,500
PARTNERSHIP PROGRAM
RIGHTS
Name identification on event print materials Right to use event logo in their promotions as agreed upon by sponsor and Festival Supporting Partner

SILVER PARTNER
CASH

BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image

ADVERTISING & COMMUNICATIONS


Inclusion in all print advertising Logo/brand identification: print material, billboards & banners, media advertisements, signage on site

HOSPITALITY
VIP lounge exclusive access for 4 (value $800) (Must display admission wristband for admittance no exceptions) 12 all inclusive admissions to Festival to use for employee, client & customer entertaining

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$1,500
PARTNERSHIP PROGRAM
RIGHTS
Name identification on event print materials Supporting Partner

BRONZE PARTNER
CASH

BENEFITS
Gain positive image in public eye by supporting signature community family event Promote to captive audience with opportunity for multi-year arrangement Additional traffic as your outlet becomes a source of Festival information Provides valuable image and awareness building for Corporate Partners on site Provides a creative alternative to company socials/client entertaining while still providing a good in-house positive corporate image

ADVERTISING & COMMUNICATIONS


Company listing in press kits and event program

HOSPITALITY
6 all inclusive admissions to Festival to use for employee, client & customer entertaining

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NEW FOR 2011


ITS MWFS 15TH ANNIVERSARY!... Join the celebration by taking the Mississauga Waterfront Festival to a whole new level of excitement!
Starting with the MWF MUSICFEST CONCERT SERIES As a result of the success of the annual FRIDAYFEST concert night, MWF is expanding the thrill to SATURDAYROCKS! The main stage will shake with excitement as the best in emerging talent as Canadian and International headliners are showcased under the stars.

FULL CIRCLE
Full Circle, an award winning benefit for children, raises money and awareness of The Mississauga Waterfront Festivals Sponsor a Child Program. Support enables sponsorship of children from local shelters and helping agencies, schools and church organizations with outreach programs to attend the festival totally free of charge! Since 1997, over $170,000 has been raised and close to 31,500 children and their families have been welcomed to the festival to enjoy a free weekend of entertainment, attractions, delicious food, carnival rides and enough smiles and memories to last a lifetime. The 8th annual Full Circle is set for Thursday, April 21, 2011 at Le Treport Convention & Banquet Center, a fantastic night of networking, four course dinner, runway fashion show, entertainment and inspirational speaker. Margaret Trudeau, celebrated Canadian and mental health advocate is the keynote speaker. From her deeply moving memoir, Changing My Mind, Margaret will share with candor and insight, the illness that silently shaped her life. Her book will be available for purchase and signing.

GOLF TOURNAMENT
Our 13th annual golf tournament will take place on Thursday, May 26th, 2011, at popular Lakeview Golf & Country Club. Enjoy a scrumptious barbeque dinner, prizes, silent auction and gift bag.

FESTIVAL PREVIEW
The Festival Preview happens at one of our most popular free Shuttle Stops, South Common Center in Mississauga. On Saturday, May, 28th, 2011, come out and enjoy a variety of our festival entertainers along with prizes, inflatables and ticket give-a-ways, always a fun afternoon for all!

MEDIA LAUNCH
You wont want to miss our annual Media Launch on Monday, June 6th, 2011. There will be an opportunity to meet other sponsors, listen to live performances and hear highlights of the exciting schedule of our 15th Anniversary events and attractions.
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OUR TEAM...
DELIVERING VALUE
The Mississauga Waterfront Festival team is an energetic, innovative group of individuals working on the cutting edge of the festival and events industry.

PAT ANDERSON, Chairperson


Pat exemplifies the true spirit of volunteerism and has been honoured with prestigious awards; the Civic Award of Merit, the Sam McCallion Award, the Ontario Medal of Citizenship and Leading Women, Building Communities Award. Pat, a highly successful and accomplished business owner, oversees the volunteer Board of Directors. The MWF Board work throughout the year and during the festival with over 350 volunteers from non-profit agencies and service clubs to ensure the festival runs smoothly. Pat and husband Wayne have been major MWF sponsors since 1997. The harsh reality that for many struggling families, an afternoon at a festival can be a luxury, led Pat to create the Festivals Sponsor a Child Program. Since its inception, it has subsidized approximately 31,500 children in need!

PATTI JANNETTA BAKER, Event/Artistic Manager


Patti has 30 years experience in the entertainment industry. Recipient of the Queens Golden Jubilee Medal, the 2008 M.A.C. Laurie Pallett Patron of the Arts Award, President of the Canadian Association for the Advancement of Music & the Arts, Patti is a performer, songwriter and Juno nominee. She started as the volunteer entertainment director, becoming staff in 2004, with grants, sponsorship, media and communications added to her role. Patti works to bring the best in main stage and childrens performers to Mississauga and is thrilled that as Mississaugas leading family festival, the MWF has earned the distinction of being named one of Ontarios Top 100 Festivals eight years in a row!

GERALDINE ONEILL ANDERSON, Event Coordinator


Geraldine started as a festival volunteer in 2003, and joined the MWF staff in 2005. Her many talents include coordinating various aspects of important festival fundraisers and events including Full Circle, Golf Tournament, Media Launch and sponsor and volunteer Thank You Celebration. She oversees all vendor requirements and helps facilitate festival hospitality including the sometimes tricky entertainer riders!

PROFESSIONAL CONSULTANTS
During the year as required a number of key professionals are added to the team including a specialist in project management and an expert in sponsorship and fundraising.

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OUR TEAM...
BOARD OF DIRECTORS
Under the direction of festival Chairperson, Pat Anderson, the festival boasts a dedicated 14 member Board of Directors, comprised of professionals from all walks of life in the community. They bring a wealth of talent necessary to ensure the successful operation of an event of this size and scope. Pat Anderson Chair Wayne Anderson Susan Avery Dave Baker Steve Barrett Mike Boyle Toby Gardner Patti Jannetta Baker (Staff) Geraldine ONeill Anderson (Staff) Sandra Badali (Staff) Helen Goljak Deanna Insley Sheila Orr Ashley Pickett Karen Priest Toby Gardner Shelley Tsolakis (City Liaison)

CITY OF MISSISSAUGA
MWF works in partnership with the City of Mississauga through the city liaison, Shelley Tsolakis, who continuously assists with opportunities for education and strategic planning. MWF works closely with the Department of Arts and Culture as stakeholders to support Arts and Culture in Mississauga.

VOLUNTEERS
Many local not-for-profit and charitable organizations provide services on site in exchange for donations that, in turn, support various outreach programs; a winning formula. Volunteers are an integral part of the team. MWF enjoys a strong base of onsite community volunteers who range from teens to seniors. Designated with bright volunteer t-shirts and hats that can be seen throughout the park, these smiling festival ambassadors return year after year for the sheer fun of it!

CONTACT US FOR MORE INFORMATION


Call: 905 891-0002 Fax: 905-891-0072 Email: Pat Anderson, Chairperson chair@themwf.com Patti Jannetta Baker, Event/Artistic Manager manager@themwf.com Geraldine ONeill-Anderson, Event Coordinator coordinator@themwf.com Sandra Badali, Project Coordinator projectcoordinator@themwf.com Visit our web site: www.themwf.com Mail to: The Mississauga Waterfront Festival 70 Wesley Avenue, Mississauga, Ontario L5H 2M9
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WE CARE
COMMUNITY OUTREACH
The Mississauga Waterfront Festival works with a number of not-for-profit and charitable organizations. These include Civitans International, Scouts Canada, Lions International, Mississauga Canoe Club, Don Rowing Club, the SickKids CALIPER Project and Peel Mobile Family Care Tent. In exchange for supplying the festival with essential services we support their good work and community outreach programs.

CAMERON HELPS
MWF is proud to partner and to host the third annual Fathers Day run for Cameron Helps, an organization working to bring awareness and raise funds for the prevention of teen suicide.

CULTURAL AND HERITAGE ORGANIZATIONS


Close relationships with many Cultural and Heritage Organizations are maintained to ensure the festival programming reflects and showcases artists and artisans that represent Mississaugas rich and diverse, cultural mosaic.

CO-OP AND INTERN OPPORTUNITIES


The MWF welcomes high school, college and university interns from various event based programs. Many become an integral part of planning and orchestrating the festival. The MWF was recognized with the Humber College Hospitality Partner Award for its mentorship of students.

SPONSOR A CHILD
Since its premier in 1997, the Mississauga Waterfront Festivals Petro Canada Sponsor a Child program has invited approximately 31,500 children and their families, marginalized by their living circumstances to the festival. Over 4,000 attend yearly as festival guests and along with their families are given free admission, food on site, carnival rides and a full weekend of fun.

Letters of thanks have shown that for some it is the highlight of their summer, for others their only summer holiday.

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