2004/5/11

2004/5/11

(Con)

1994-1997:

1997-2000:

2004/5/11

2000-now:

Business Week:B2B,B2C
P2P (Path to Profitability)

2004/5/11

B2B

B2C

C2B

(Demand Aggregator)

C2C

(Intermediary)eBay

2004/5/11

2004/5/11

, ,

2004/5/11

2004/5/11

America Online
Amazon.com
Yahoo
Disney

2004/5/11

10

2004/5/11

2004/5/11

11

America Online
AOL

AOL

AOL

2004/5/11

12

Amazon.com

Amazon

Amazon

Amazon

2004/5/11

13

2004/5/11

15

16

Dell

build-to-order

Dell(direct-sales model)
760

2004/5/11

DellBuild-to-order model (v.s. Compaq, IBM)

EMCTerabyte Data Storage (v.s. IBM,
StorageTek)
Sun Microsystems Dot-com Servers (v.s. HP,
Silicon Graphics)

2004/5/11

Dell
Build-to-Order

14

Disney
Disney
Disney
Go.comInfoSeek
Disney

2004/5/11

Yahoo

Yahoo

Yahoo

YahooCBSDisney

17

(1)
Dell(endto-end)
PC(IBM
Compaq)
(2)back-end

build-to-order

(markups)
2004/5/11

18

2004/5/11

19

(patterns)(models)
(designs)

2004/5/11

20

(e-business patterns)

(e-business
models)

(e-business designs)
go-to-market

2004/5/11

21

2004/5/11

2004/5/11

22

//

(E everywhere)

23

2004/5/11

24

2004/5/11

25

2004/5/11

26

(
)
(
)

()

2004/5/11

27

2004/5/11

2004/5/11

28

(e-Portal)

29

Portal

Yahoo!

eBayE-LOANE*TRADE

2004/5/11

30

1. (Eyeball Aggregater)
(Superportal)

Yahoo!AOLAmazon.com

pay-for-performance

2004/5/11

31

eBayuBidYahoo! Auctions

2004/5/11

Travelocity

(1);
(2)

2004/5/11

33

34

0.510

2004/5/11

2004/5/11

32

(e-Market Maker)

3.

2.

(Exchanges)

210

35

2004/5/11

()

ExAltraPaper ExchangeGoFish.com
36

(Virtual Distributors)

(Lead generation)

ExVerticalNethsupply.comChemdex

2004/5/11

37

2004/5/11

(Catalog aggregators)

(Auctions)

ExPlasticsNetSciQuestTestmart

39

2004/5/11

40

(Pure-E
Digital Products)

ExFreeMarketsDoveBid

2004/5/11

()

ExAdAuctionTradeOut.com

(Reverse Auctions)

2004/5/11

38

ExPhotonicsOnlineSolidwasteOnline.com
Questlink

(: MP3.com)

41

(APIs)XML

2004/5/11

42

2004/5/11

43

Phone.com

45

cache

2004/5/11

46

2004/5/11

WAP(WML)
WML

2004/5/11

44

(WAP)

2004/5/11

HandspringPalm ComputingMicrosoft

47

(CRM)
(ERP)
(Supply Chain Management)
(Selling Chain Management)
(e-Procurement)
(EAI Apps)

2004/5/11

48

(CRM)

2004/5/11

49

(CRM)

CRM
CRM

2004/5/11

51

ERPSAP,PeopleSoft
Baan
web
CRP(customer-centric resource
planning)

: (MRP)
: (ERP)
: (CRP)

Customer-centric Resource Planning

: (XRP)

eXtended Resource Planning

2004/5/11

52

53

web

2004/5/11

50

(CRP)()

(CRP)

2004/5/11

ERP

CRM

CRM

CRM

make-to-stock/ configure-to-order
ERPbuild-to-order/ fulfillto-order
Ex:EricssonCRP

2004/5/11

54

XRP

(XRP)

ERP

XRPERP

XRP

2004/5/11

55

2004/5/11

57

2004/5/11

ERPXRP

XRP

2004/5/11

56

2004/5/11

58

59

2004/5/11

60

10

2004/5/11

61

ordering,
fulfillment, payment

orderfulfillment payment

2004/5/11

2004/5/11

63

2004/5/11

64

(data center)
(contract manufacturing)

, ,

(work line)

2004/5/11

62

65

2004/5/11

66

11

(Con)

GBF(get big fast)

67

69

""

(e-commerce)

Wal-Mart

McDonalds & Coca-Cola

New megabrands
American Online & Yahoo

2004/5/11

2004/5/11

70

(Con)

SCMWal-Mart
Wal-Mart

68

Wal-MartAccel PartnersWalmart.com

2004/5/11

2004/5/11

(Con)

2004/5/11

71

American Express

(
)

2004/5/11

72

12

--B&NAmazon

(Con)

Amazon

73

Microsoft

Expedia
CarPoint
Investor

HomeAdvisor(mortgage
sales)home-buying
home buyer

2004/5/11

2004/5/11

74

End-to-End
e-business Webs

Microsoft

Amazon.com

(customer
experience)
2004/5/11

Amazon.com

75

end-toend

Business webs(BW)

(business organism)

2004/5/11

76

The End-to-End Model

E-business Webs:

(the logic is reversed)

1.
2.
3.
4.

CustomerAnalysis
Personalized
CustomerAnalysis
Personalized
Centric
And
For
Centric
And
ForEach
Each
Information
Segmentation
Information Segmentation Customer
Customer

2004/5/11

MultiMultiChannel
Channel
Delivery
Delivery

Facilitate
Facilitate
Interaction
Interactionor
or
Transaction
Transaction

77

2004/5/11

Auto-By-Tel

78

13

E-business Webs:

e-business

2004/5/11

79

81

IT

2004/5/11

80

2004/5/11

82

, ,

83

2004/5/11

, , ,

(Con)

2004/5/11

2004/5/11

: ,

84

14

2004/5/11

85

2004/5/11

86

Thank you !

2004/5/11

87

15